Three electric models on sale in Thailand
Front rowQ8 e-tron ฿5,599,000S6 Avant e-tron ฿6,099,000Back rowS6 Sportback e-tron ฿6,099,000Left to rightQ8 e-tron ฿5,599,000S6 Avant e-tron ฿6,099,000S6 Sportback e-tron ฿6,099,000
Audi electric cars in Thailand.
In Thailand since 1998.Three models on sale, ฿5,599,000 to ฿6,099,000, across SUVs, sedans and other types. #32 of 47 brands in DLT first registrations, Nov 2025 – Oct 2026.
On sale
3 models
3 trims
From
฿5,599,000
to ฿6,099,000
DLT registrations
31
first registrations, 12 months to October 2026
In Thailand since
1998
The range
Three models, ฿5,599,000 to ฿6,099,000. One SUV, one other and one sedan.
One price ruler for the whole range, cheapest trim to dearest. The best evchu Score in it is the S6 Sportback e-tron quattro at 57, joint #53 of 234 scored trims on sale.
SUVs1
Q8 e-tronfrom ฿5,599,000Large SUV · one trim46Niche pickQ8 e-tron 55 quattro Black EditionIn the showroomother types1
sedans1
S6 Sportback e-tronfrom ฿6,099,000Sedan · one trim57Solid choiceS6 Sportback e-tron quattroIn the showroomNo longer on sale e-tron GT · Q6 e-tron · Q8 Sportback e-tron
Compare them side by side →Audi in Thailand
#32 of 47 brands in Thai EV registrations. 31 battery EVs first registered Nov 2025 – Oct 2026.
31
Audi battery EVs first registered, Nov 2025 – Oct 2026. On the 12 months published in both years, registrations went from 35 to 31 (−11%).
#32 of 47
brands ranked by DLT first registrations over the same 12 months.
143
first registrations in all, Jan 2022 – Oct 2026.
Oct 20261 Audi<0.1% of 17,265 battery EVs
Source: DLT first registrations, January 2022 – October 2026. Battery-EV totals: DLT fuel-type figures. Monthly figures swing from month to month; compare 12-month totals.
By model, Nov 2025 – Oct 2026
- Q8 e-tron1858.1%
- Q6 e-tron722.6%
- e-tron GT516.1%
- S6 Sportback e-tron13.2%
Calendar years
- 20221912 months
- 20232912 months
- 20243612 months
- 202533 · <0.1% of 118,722 BEVs12 months
- 202626 · <0.1% of 182,681 BEVs10 of 12 months
Months the DLT did not publish are left out, not counted as zero. Battery-EV totals exist from January 2025.
The price story
No list-price move we can confirm. 4 recorded; none passed our checks.
List prices only. A price counts once our price checks have seen it on two different days, or when the research file dates it with a source; launch offers and campaign prices are kept apart. 4 recorded moves did not pass and are listed at the end.
What we left out
4 recorded moves did not pass our checks: they stay in evchu's records, flagged, and are not counted above. We also hold 8 campaign prices, kept apart from list prices.
- 1on trims no longer sold
- 3not in the research file's dated rows
evchu’s take · Buy or wait, today
Buy now on 3 models.
- Q8 e-tronBuy now
Buy before 01 Jan 2027 — import excise set to rise. Excise on imported EVs is set to rise from 10% to 35% on 01 Jan 2027, and this car is imported. How much of the rise reaches the price is not known; passed on in full it would add up to ฿2,504,000.
- S6 Avant e-tronBuy now
Buy before 01 Jan 2027 — import excise set to rise. Excise on imported EVs is set to rise from 10% to 35% on 01 Jan 2027, and this car is imported. How much of the rise reaches the price is not known; passed on in full it would add up to ฿2,727,000.
- S6 Sportback e-tronBuy now
Buy before 01 Jan 2027 — import excise set to rise. Excise on imported EVs is set to rise from 10% to 35% on 01 Jan 2027, and this car is imported. How much of the rise reaches the price is not known; passed on in full it would add up to ฿2,727,000.
The verdict reads the cheapest trim's list-price history, announced facelifts and policy changes. Monitor means no reason to wait and no deal to rush: buy when you're ready.
Buy-or-wait calls for every EV →Owning one
Owning an Audi. Sold by Audi Thailand.
Five years on the car, eight on the battery.
Drawn to scale, in years. Sources: audi.co.th, media.audi.com, Audi SG e-tron warranty booklet
Sold and serviced by
Who owns it
AUDI AG (Ingolstadt) — wholly-owned subsidiary of Volkswagen Group (Volkswagen AG, Wolfsburg). Sister marques in TH-relevant context — Porsche, Lamborghini, Bentley (all VW Group). Volkswagen-brand passenger cars are NOT officially distributed in Thailand, making Audi the sole VW Group mainstream marque on the TH market.
Showrooms
6 authorised Audi dealers across 6 cities per ZigWheels TH. Headquarters is Audi Centre Thailand at 383 Praditmanutham Road, Wang Thonglang, Bangkok 10310 — a 6-storey 12,800 m² building, opened end-2020 with ฿1+ billion investment, claimed by Meister Technik as "the largest Audi facility in Southeast Asia." Additional dealers: Audi New Petchburi (BKK), Audi Ratchaphruek (BKK, opened 2021-03), Audi Pattaya (Ringe Autohaus, Chonburi, opened 2018-08), Audi Udonthani (Northeast), and Audi Service Chiang Mai (service-only point in Maya department store, opened 2019-07).
In Thailand since
1998First imported officially by Yontrakit Group via German Motor Works Co. from 1998. Operations transferred to Meister Technik Co. (Lamsam family) effective 2017-03. First Audi BEV in Thailand — original e-tron 55 quattro — launched 14 Mar 2019 at ฿5,099,000 CBU-Brussels. First on-J1-platform BEV (e-tron GT + RS e-tron GT) launched 18 Mar 2021.
What’s next
What’s next for Audi. A tax change on imported EVs.
Policy · from 1 Jan 2027
Cabinet approves 35% excise on imported EVs from 1 January 2027
- Q8 e-tron · imported fully built from Belgium
Source: thaipbs.or.th
The research behind this page
Research file · researched 15 May 2026 · updated 9 November 2026
The Audi file.
“Audi occupies a distinctive but structurally challenged position in Thailand's premium BEV market that differs significantly from both BMW and Mercedes.”From the file’s opening
10,813words · 48 min
89linked sources
11sections
87checked facts
72verified✓9partly◐6still unverified✗
Open the Audi fileInsideLength
- At a glance
- Distribution & business
- Q6 e-tron — mid-large electric SUV (PPE 800 V) — current TH BEV halo
- Q8 e-tron / Q8 Sportback e-tron — large SUV (MLB-evo 400 V) — last-generation TH BEV
- e-tron GT / RS e-tron GT — D/E-segment electric GT sedan (J1 800 V) — Audi BEV halo
- S6 e-tron (Sportback / Avant) — E-segment electric sedan and estate (PPE 800 V)
- Q4 e-tron / Q4 Sportback e-tron — MEB compact SUV — NOT in current TH lineup
- Models confirmed NOT sold in Thailand as of May 2026
- Cross-model lineup history
- Sales / market position
- All sources
Questions
Asked about Audi.
Which Audi EVs are sold in Thailand?
Audi has 3 EVs on sale in Thailand. From-prices: Q8 e-tron ฿5,599,000 · S6 Avant e-tron ฿6,099,000 · S6 Sportback e-tron ฿6,099,000.
What is the cheapest Audi EV in Thailand?
The Q8 e-tron, from ฿5,599,000, is the Audi EV with the lowest starting price in Thailand right now.
Who sells Audi cars in Thailand?
Audi is distributed in Thailand by Meister Technik Co., Ltd. (trading as "Audi Thailand"; privately-held by the Lamsam family — Krisada + Nualphan Lamsam principal; appointed by AUDI AG 2016-Q4 replacing prior distributor German Motor Works Co. of Yontrakit Group; 100% CBU operation — no TH local assembly).
How many Audi EVs have been registered in Thailand?
According to the Department of Land Transport's new-registration statistics, 143 of the Audi EVs sold in Thailand were registered between January 2022 and October 2026. The most registered is the e-tron GT (74).
Prices checked 12 November 2026 · Audi research file, researched 15 May 2026