XPENG in Thailand

Canonical research doc. Source-of-truth for every XPENG fact used by seed scripts, the brand page, and the AI advisor. Cite every claim inline. Mark [unverified] rather than guess.

Scope: BEV only. XPENG is a pure-BEV brand globally as of May 2026 — no ICE, no HEV, and no PHEV variants exist in the Thai lineup. (Globally XPENG has begun shipping the "Kunpeng Super Electric" REEV powertrain on the P7+ and X9 in China, but no REEV variants are sold in Thailand.) Only fully-battery-electric models on xpeng.co.th's TH price list as of May 2026 are documented here.

Range-standard hygiene (LOAD-BEARING). XPENG publishes WLTP for the TH market across all its electric models, alongside CLTC / NEDC. The Thai dealer site mixes standards — Headlightmag typically lists NEDC for Chinese-platform cars while Paultan coverage normalises to WLTP. WLTP figures are the canonical entry for range_wltp_km; CLTC / NEDC kept separately in extra_specs. Cross-check against EV-Database.

Sub-brand naming. No formal sub-brand — XPENG sells under one umbrella. Model naming is alphanumeric: G = SUV/crossover (G3i, G6, G7, G9, G07), P = sedan (P5, P7, P7i, P7+), X = "experimental" / flagship form-factor (X9 MPV, X2 eVTOL). No trim-suffix system (no "M Sport" / "AMG Line" analogue). Within the TH lineup the trim tiers are Standard Range / Long Range / Performance AWD (G6) and Premium / Executive / Luxury AWD (X9).

Platform & architecture. Every XPENG sold in Thailand sits on the SEPA 2.0 ("Smart Electric Platform Architecture 2.0") with 800 V silicon-carbide electrical architecture, Brembo brakes, and a unified battery-pack form-factor (CTC / cell-to-chassis integration). This is uniform across G6, X9, and the showcased G9 / P7i — XPENG's 800-V SiC platform predates and is more mature than the BMW Neue Klasse Gen6 (debuted 2025-09).

CBU only. XPENG has no Thai assembly. All units are CBU from XPENG's Zhaoqing, Guangdong, China plant (with a second plant in Wuhan for newer models). Indonesia CKD (Purwakarta, via Erajaya partnership) launched 2025-07 for ASEAN export but does not currently supply Thailand. No local CKD planned per Neo Mobility Asia public statements as of May 2026 — XPENG's ASEAN volume hub is Indonesia, not Thailand.

At a glance

• Distributor model: Single-distributor JV (Neo Mobility Asia Co., Ltd.) — originally an equal 50:50 JV between Arun Plus Mobility Holdings (a wholly-owned subsidiary of PTT Plc, Thailand's national oil & gas company) and MGC-Asia GreenTech (subsidiary of Millennium Group Corporation Thailand, SET-listed premium automotive dealer group). In August 2025, PTT divested its entire 50% stake to MGC, making Neo Mobility Asia a 100% MGC-Asia subsidiary. (Bangkok Post — PTT sells stake; Just-Auto; Infoquest 2024 founding)
• Entered Thailand: 2024-03-26, BIMS 2024 stage announcement with G6 + G9 + P7i + X2 eVTOL on display. First customer car (G6) delivered 2024-08-21. (Paultan BIMS 2024; Marklines BIMS 2024; GlobeNewswire — XPENG ASEAN partnership 2024-03-25)
• First BEV in TH: G6 Long Range RWD at ฿1,599,000 + G6 Standard Range RWD at ฿1,439,000, launched 2024-08-21. Thailand was the first ASEAN market for the right-hand-drive G6 — Malaysia (via Bermaz Auto) and Indonesia followed in 2025. (CnEVPost G6 launch; HeadLightMag G6 launch; Autobuzz)
• Models on sale (May 2026): 2 nameplates currently with prices — G6 Coupé SUV (compact SUV, 3 trims: Standard Range / Long Range / Performance AWD) + X9 Ultra Smart Coupé MPV (large 7-seat MPV, 3 trims: Premium / Executive / Luxury AWD). G9 and P7i remain on xpeng.co.th + ZigWheels as "price coming soon — TBA" showcase-only since BIMS 2024 — not yet on sale. (ZigWheels TH lineup; xpeng.co.th)
• Total current BEV trims on sale (May 2026): 6 — G6 Standard Range RWD, G6 Long Range RWD, G6 Performance AWD, X9 Premium FWD, X9 Executive FWD, X9 Luxury AWD.
• Current BEV price band: ฿1,189,000 (G6 Standard Range RWD, post-facelift 2025-08) – ฿2,799,000 (X9 Luxury AWD, 2026 facelift).
• CBU origin: CBU-Zhaoqing, Guangdong, China (XPENG Zhaoqing Smart Factory) for all G6 + X9 TH units. No CKD-TH plans announced. Indonesia CKD (Purwakarta, July 2025 start) supplies Indonesian market only as of May 2026.
• Showroom network: 12 official dealer outlets at June 2024 signing ceremony, expanded to 17 dealer/service touchpoints by end of 2025. Major dealer groups: MGC-Asia (the flagship group, Bangkok core), Sahapanich Motor, Master Group (also a BMW dealer), Greenwich Auto (Chiang Mai). Bangkok showrooms concentrated in Rama III, Sukhumvit, Bangna areas. (Automotive World — dealer announcement; XPENG Thailand — Find a Dealer [unverified — exact dealer count May 2026])
• 2024 TH sales: Limited Q3-Q4 only (G6 launched Aug 2024; X9 launched Nov 2024 with first deliveries Feb 2025). Total retail registrations [unverified — DLT data not yet aggregated].
• 2025 TH sales: X9 became Thailand's #1 pure-EV MPV for July 2025 with 199 units sold that month; cumulative global X9 deliveries crossed 30,000 units by June 2025 — Thailand is the largest export market for the X9 globally. (ChinaEVHome — X9 #1 in TH July 2025; AutoCango — X9 global 30k)
• Motor Expo 2025 bookings: 1,089 units total XPENG pre-orders at the 42nd Thailand International Motor Expo (Nov-Dec 2025) — one of the strongest performances among Chinese-EV newcomers, behind BYD/MG but ahead of GAC Aion. (Motor Expo 2025 — XPENG bookings)

XPENG occupies a distinctive position in Thailand's electric-vehicle market that sits structurally between mass-market Chinese price-leaders (BYD, MG, GWM, Neta) and premium European imports (BMW i, Mercedes EQ, Volvo EX). Three things make XPENG's TH story distinct. First, XPENG arrived not via a wholly-owned subsidiary (Tesla-model), not via single-family distributor (BYD via Rêver Automotive, MG via SAIC-CP JV), but via a PTT-MGC strategic JV (Neo Mobility Asia) — a uniquely Thai construct that leveraged PTT's national EV-infrastructure ambitions alongside MGC-Asia's premium-dealer expertise. The August 2025 PTT exit (full sale to MGC) signaled the experiment's pivot from "national-policy JV" toward "premium-automotive dealer group's Chinese-brand bet" — same structural shift Volvo TH experienced when Geely Auto Industries fully consolidated its TH ops. Second, XPENG positioned upmarket from arrival — the G6's ฿1.59 m launch price targeted Tesla Model Y (฿1.69 m) and Zeekr X (฿1.39 m), not BYD Atto 3 (฿0.99 m) territory, and the X9 at ฿2.79 m carved out an entirely new TH segment: the premium 7-seat electric MPV previously served only by ICE Toyota Alphard / Lexus LM. Third, the X9's right-hand-drive global premiere happened in Thailand — twice: the 2024 launch in November and the 2026 facelift global premiere at BIMS 2026 (last week of March 2026). XPENG Guangzhou treats Thailand as the RHD-world beachhead mirroring BMW's pattern (iX 2021, iX3 Neue Klasse 2026) but with a more emphatic global priority — XPENG's Thai dealer network sees right-hand-drive cars before UK / Japan / Australia.

The competitive context: XPENG's G6 (฿1.189 – 1.489 m post-facelift) plays directly against Tesla Model Y RWD (฿1.599 m), BYD Sealion 7 (฿1.249 – 1.749 m), Zeekr 7X (฿1.495 – 1.890 m), and Geely EX5 (฿0.949 – 1.169 m) in the mid-size electric SUV space. The X9 (฿2.399 – 2.799 m) has effectively no direct EV competitor — Zeekr 009 launched in TH but at ฿3.39 – 3.99 m sits clearly above; BYD Denza D9 EV not yet in TH; Volvo / BMW / Mercedes don't sell BEV MPVs. The X9's competitor set is the ICE / HEV Toyota Alphard / Vellfire (฿4.0+ m) and Lexus LM (฿7+ m) — the X9 is positioned as the "Alphard for a third the price." The G9 and P7i remain showcase-only because their pricing would land in awkward territory — G9 likely ฿2.2 – 2.5 m vs the better-priced X9, and P7i would face the brutal BYD Seal / Tesla Model 3 sedan price war below ฿1.5 m.

Distribution & business

Neo Mobility Asia Co., Ltd. is the in-country distributor, holding the exclusive Thai sales, marketing, dealer-network, and aftersales rights for XPENG since the March 2024 BIMS announcement. Headquartered in Bangkok. As of August 2025 it is a 100 % wholly-owned subsidiary of MGC-Asia (Millennium Group Corporation, SET-listed) following PTT/Arun Plus's full exit from the JV. (Bangkok Post — PTT exit August 2025; Yahoo Finance / Just-Auto)

Unlike BYD (single distributor Rêver Automotive, single-family Siam Motors group), MG (JV via SAIC-CP), Zeekr (also Neo Mobility Asia in its original PTT-MGC form — Zeekr's TH distribution was also under this same JV until late 2024 when Zeekr moved to a direct subsidiary structure), XPENG Thailand remains in the "single Thai distributor" model. The MGC-Asia parent group also holds Thai distribution rights for BMW (some dealerships), MINI, MG (selected outlets), Aston Martin, Lotus, and previously Zeekr — making MGC one of the most diversified premium-multi-brand dealer groups in Thailand.

Corporate structure

Comparative distribution model

Manufacturing — CBU-Zhaoqing

• Site: XPENG Smart Manufacturing Base, Zhaoqing, Guangdong province, China. ~150 km west of Guangzhou / Hong Kong. Opened 2017 (G3 production), capacity ~150,000 units/year (2024), expanded to ~200,000 (2025).
• Second site: XPENG Wuhan Smart Plant (Hubei), opened 2023, focused on G9 + larger-format production. ~100,000 units/year capacity. Some X9 production runs from Wuhan [unverified per-unit allocation].
• Indonesia CKD: PT Handal Indonesia Motor (HIM), Cikarang, Bekasi [unverified — possibly Purwakarta], started CKD production of XPENG G6 in 2025-07 in partnership with Erajaya Group — Indonesia is the ASEAN CKD hub for XPENG, NOT Thailand. Thailand remains CBU-import. (Erajaya XPENG Indonesia partnership [verify URL])
• Thai CKD: None planned as of May 2026 — Neo Mobility Asia has not announced any local-assembly partnership. Given the relatively low TH volumes (~1,000 cumulative units 2024+2025 estimate) vs the ~30,000-unit threshold for CKD economics, this is unlikely to change in 2026 [author commentary, not sourced].

Showrooms / service / parts

Major dealer groups: MGC-Asia (own-group flagships — Bangkok Rama III flagship, Sukhumvit), Master Group (multi-brand, also BMW), Greenwich Auto (Chiang Mai), Sahapanich Motor (Pattaya). The MGC-Asia parent group's premium-multi-brand infrastructure (already running BMW + MINI + Aston Martin + Lotus showrooms) provided immediate physical-network depth — XPENG didn't have to build dealer infrastructure from zero (contrast BYD's Rêver Automotive which built 100+ showrooms greenfield 2022-2024).

Charging network partnerships

• Charge+ (Charge Plus) — XPENG's primary regional fast-charging partner announced 2025-09-23. Joint 20-site DC supercharging hub network across Singapore, Malaysia, Thailand, Indonesia with up to 480 kW peak DC. Thai flagship site: One Bangkok (Charge+ × XPENG co-branded). XPENG owners get preferential pricing + in-car one-touch navigation. (Charge+ × XPENG partnership 2025-09; Electrive; ChinaEVHome)
• PEA Volta / MEA Volta — Thai government-utility-backed public networks, integrated into XPENG in-car navigation [unverified explicit partnership].
• Arun Plus (PTT) — through the original PTT–Neo Mobility JV (pre-Aug 2025), XPENG owners had preferential access to PTT EV stations + ORA charging network. Post-Aug 2025 PTT exit the formal exclusivity dissolved but PTT-network access remains via standard public APIs [unverified — needs check post-divestiture].
• EleX / EVolt / Sharge — third-party public networks accessible via standard Thai EV charging apps.

Home charging — XPENG Wallbox

• XPENG 11 kW AC Wallbox included free with all XPENG TH purchases as part of standard ownership package — covers G6 (all trims) + X9 (all trims). Includes installation cost. Wallbox warranty 2 years. (XPENG TH — X9 ownership package; Headlightmag G6 facelift)
• DC home charging not standard (CCS2 DC fast charging is for public network use only).

Warranty terms (XPENG Thailand standard)

• Vehicle warranty: 5 years / 120,000 km (standard for all XPENG TH BEVs).
• High-voltage battery warranty: 8 years / 160,000 km (industry-standard for Chinese BEV exports).
• Drive motor / electric drivetrain: 8 years / 160,000 km (matches battery — XPENG bundles electric powertrain warranty).
• Free scheduled maintenance: 3 years (X9), 3 years (G6) bundled in launch promo [verify whether this is now standard vs launch-only].
• 24/7 roadside assistance: 5 years, unlimited distance.
• First-year insurance: Included free (comprehensive, Class 1) — promotional but extended across multiple BIMS / Motor Expo waves.
• Wallbox: 2 years manufacturer.

Sources for warranty + ownership package: XPENG TH — X9 launch package; Headlightmag G6 minorchange; Autolifethailand X9 2026 launch

G6 — compact electric coupé SUV (Gen 1 + Minorchange)

XPENG's volume-driver and most important model globally — a mid-size coupé-SUV competing head-on with Tesla Model Y, BYD Sealion 7, Zeekr 7X, Geely EX5, Smart #3, Polestar 4, Volvo EX30, and the previous-generation XPENG G9 (which it pricing-undercuts by ~฿0.5–0.8 m). The G6 is built on SEPA 2.0 with 800-V SiC electrical architecture — XPENG's flagship platform — and was the first model in this class globally to offer 800 V (predating the Tesla Model Y by ~3 years, predating the BMW iX3 NA5 by ~3 years). The G6's coupé silhouette (sloping rear roofline, fastback profile) targets buyers who reject the boxy crossover format.

Lineage & platform

• Generation: First generation — global launch April 2023 (Shanghai Auto Show). Minorchange / facelift launched globally 2025-06 in China, Thailand 2025-08-22, Malaysia 2025-09.
• Platform: SEPA 2.0 (Smart Electric Platform Architecture 2.0) — shared with G9, X9.
• Architecture: 800 V silicon carbide.
• Battery technology: CTC (cell-to-chassis) integration. Two chemistries available globally — LFP (66 kWh pre-facelift, 68.5 kWh + 80.8 kWh post-facelift) and NMC/NCM (87.5 kWh pre-facelift, discontinued post-facelift).
• Drag coefficient: 0.248 Cd — among the lowest in segment, beating Tesla Model Y (0.230 Cd) closely and beating BYD Sealion 7 (0.260 Cd). (Wikipedia XPENG G6)
• Origin (TH): CBU-Zhaoqing, China (all TH units).

Lineup events / timeline

Trims

G6 Standard Range RWD — standard-range (current MY2025 facelift) ฿1,189,000

Standard equipment

• 800 V SiC architecture, CTC battery, single rear motor
• 19″ aero wheels (facelift design)
• "Galaxy Light Wing" LED DRL signature (1,942 mm width)
• 10.25″ digital instrument cluster
• 15.6″ central touchscreen (Snapdragon 8155 or NVIDIA [unverified facelift SOC])
• Voice assistant + OTA updates
• NVIDIA Orin-X processor for ADAS
• XPILOT 3.0 / XNGP Level 2 ADAS suite (highway pilot, lane centering, adaptive cruise, automatic emergency braking, blind-spot monitoring, automated parking EAP 2.0, remote parking)
• 7 airbags
• Panoramic glass roof (fixed, no sunshade — IR-blocking glass)
• 6-way manual front seats (SR trim — power seats are LR+)
• Single-zone climate control [verify — likely dual-zone even on SR]
• Wireless phone charger, USB-C / USB-A ports
• 18-speaker audio system [verify per trim]

Distinctive features (vs Long Range trim)

• Smaller 68.5 kWh LFP battery (vs 80.8 kWh)
• Lower DC peak: 382 kW (vs 451 kW)
• Manual seats (vs 10-way power)
• Cloth/PU upholstery (vs Nappa leather on LR+)

G6 Long Range RWD — long-range (current MY2025 facelift) ฿1,349,000

Distinctive features (vs Standard Range)

• Larger 80.8 kWh LFP battery (+12.3 kWh) → +85 km WLTP range
• 451 kW DC peak (vs 382 kW)
• 20″ Petal wheels (vs 19″ SR aero)
• 10-way power-adjustable Nappa leather front seats with massage + memory + ventilation + heating
• 18-speaker premium audio
• Starlight Rhythm ambient lighting
• Suede headliner
• Streaming rear-view mirror (electronic)
• Power tailgate with hands-free open

G6 Performance AWD — performance-awd (current MY2025 facelift) ฿1,489,000

Distinctive features (vs Long Range)

• Dual-motor AWD (front motor added)
• +268 PS combined power (486 PS vs 218 PS RWD)
• 4.13 s 0-100 km/h (vs 6.7 s) — XPENG TH's fastest car
• 20″ Black Edition wheels exclusive
• Ducktail-style rear spoiler (facelift)
• Sport-tuned suspension [verify]
• −15 km WLTP range vs LR (510 vs 525) due to AWD weight

Colors

[All hex codes derived from CDN imagery — verify exact via XPENG brand guidelines]

Image catalogue

Versus competitors

Sources

• XPENG Thailand G6 product page
• HeadLightMag G6 launch 2024-08-21
• HeadLightMag G6 Minorchange 2025-08
• HeadLightMag G6 Minorchange SR re-add
• Paultan G6 facelift TH 2025-08-22
• CnEVPost G6 TH launch
• Wikipedia G6
• Autobuzz G6 TH

Verification matrix

X9 — Ultra Smart Coupé MPV (Gen 1 + 2026 Minorchange)

XPENG's flagship and most distinctive model — a luxury 7-seat electric MPV that XPENG positions as "Ultra Smart Coupé MPV" / "Spacecraft Starship inspired." Built on SEPA 2.0 with 800-V SiC architecture, the X9 stands alone in the Thai market: it has no direct BEV competitor in the ฿2.0 – 3.0 m segment. Its target buyers are families and executive-mobility buyers historically served by the Toyota Alphard / Vellfire (฿4.0+ m HEV) and Lexus LM (฿7+ m HEV) — the X9 promises "Alphard ergonomics + Lexus LM opulence at a third of the price." The X9 is Thailand's best-selling pure-electric MPV as of July 2025 (199 units that month) and Thailand is XPENG's largest export market for the X9 globally. Thailand also serves as the right-hand-drive global premiere market — the X9 launched in RHD in TH at the 2024 Motor Expo, and the 2026 facelift's RHD world-premiere was also at BIMS 2026.

Lineage & platform

• Generation: First generation — global launch China 2024-01. Thailand 2024-11-28 (Motor Expo premiere) — Thailand was the first right-hand-drive market globally. Minorchange / facelift launched Thailand 2026-03-25 (BIMS 2026 world premiere of RHD facelift, 2 weeks after the China facelift launch 2026-03-12 [verify exact China date]).
• Platform: SEPA 2.0 — shared with G6, G9.
• Architecture: 800 V silicon carbide.
• Battery technology: CTC (cell-to-chassis). Two chemistries: LFP (84.5 kWh pre-facelift / 94.8 kWh facelift) and NMC (101.5 kWh pre-facelift / 110 kWh facelift).
• Active rear-wheel steering (RWS, ±5°) — turning radius 5.4 m (one of smallest in segment; smaller than many compact cars).
• Dual-chamber air suspension with 90 mm ride-height adjustment.
• Drag coefficient: 0.227 Cd — segment-leading for an MPV (most full-size MPVs are 0.30+).
• Origin (TH): CBU-Zhaoqing, China (some units possibly from Wuhan plant [unverified plant allocation]).

Lineup events / timeline

Trims (current MY2026 facelift, since BIMS 2026)

X9 Premium FWD — premium ฿2,399,000

Standard equipment

• Turing AI chip (2,250 TOPS) — XPENG's in-house autonomous-driving SoC (facelift upgrade — pre-facelift used dual NVIDIA Orin-X)
• XNGP Level 2 ADAS (highway pilot, adaptive cruise, lane centering, AEB, blind-spot monitoring, automated parking, remote summon) — note: export markets get Level 2 only; China-domestic gets the full visual-language-action (VLA) Level 4-aspirant stack
• 21" head-up display (facelift)
• 17.3" central infotainment touchscreen
• 10.25" digital instrument cluster
• 21.4" roof-mounted rear-passenger monitor
• 27-speaker XOPERA audio system (facelift; pre-facelift was 23)
• 9 airbags (facelift; pre-facelift had 6)
• Electric sliding rear doors (both sides)
• Power tailgate with hands-free open
• Dual-chamber air suspension, 90 mm ride-height adjust
• Active rear-wheel steering (RWS ±5°), 5.4 m turning radius
• Soft-closing front doors (facelift)
• Walkthrough access second-row layout (Premium-specific)
• Nappa leather throughout (facelift)
• Cloud Rose / Brown / White interior colour schemes
• Ayous wood trim (facelift)
• Brembo brakes
• 800 V SiC architecture, 11 kW AC, CCS2 DC
• Wireless phone chargers (multiple), USB-C ports throughout

Distinctive features (Premium-specific vs Executive)

• Walkthrough access second row (no captain's chairs — flat-floor walkthrough to third row from second row) — unique to Premium
• 94.8 kWh LFP (vs Executive 110 kWh NMC) → −80 km NEDC, lower charge time
• 6-way second-row seats (vs 14-way Executive Gravity Sofa)
• Premium-leather (vs Nappa-leather on higher trims) [verify facelift may have brought Nappa to Premium too]

X9 Executive FWD — executive ฿2,599,000

Distinctive features (vs Premium)

• 110 kWh NMC battery (+15.2 kWh capacity, +80 km NEDC range)
• 542 kW DC peak (vs Premium ~480 kW) — full 5C utilisation
• Gravity Sofa second-row seats (14-way power, Zero-Gravity recline, leg-rest, calf-rest) — captain's-chair layout replaces walkthrough access
• 50 W wireless charger
• Refrigerator in second-row centre console (facelift) [verify]
• Massaging seats second row

X9 Luxury AWD — luxury-awd ฿2,799,000

Distinctive features (vs Executive)

• Dual-motor AWD (first AWD X9 in TH — pre-facelift entire TH X9 lineup was FWD)
• 537 PS combined (vs 346 PS Premium/Executive) — fastest X9
• 18-way second-row captain's chairs with Zero-Gravity recline
• Refrigerator + warmer in second-row console
• Higher-grade Nappa leather + Ayous wood trim
• Soft-closing rear doors [verify]
• Premium colour options (Lambent Cyan, Polar Violet exclusive to Luxury AWD)

Colors (X9 facelift, 2026)

[Hex derived — verify against XPENG brand asset library]

Image catalogue

Versus competitors

Sources

• XPENG Thailand X9 product page
• HeadLightMag X9 launch 2024-11
• HeadLightMag X9 Luxury + Premium 2025-04
• HeadLightMag X9 Executive + Luxury 2025-mid
• Autolifethailand X9 Minorchange 2026
• Paultan X9 facelift TH 2026-03-27
• CnEVPost X9 ships 300 to TH
• Bangkok Post X9 debut
• Thairath X9 RHD
• Wikipedia XPENG X9
• ChinaEVHome — X9 #1 MPV July 2025 TH

Verification matrix

G9 — mid-large flagship SUV (showcase only, not yet on sale)

XPENG's full-size electric SUV — the global flagship that launched in China in 2022 and globally as a halo product through 2024-2025. At BIMS 2024 it was displayed alongside the G6 and P7i but Neo Mobility Asia explicitly stated it was "merely a showcase of what Xpeng can offer" with no confirmed TH-market sale plan (per Paultan BIMS 2024 coverage). As of May 2026 the G9 remains "price coming soon" on xpeng.co.th and ZigWheels — it has not been priced or sold to Thai customers despite repeated motor-show display.

Status (May 2026): showcase only

• xpeng.co.th lists G9 in the model menu but with no price / pre-order CTA [verify current listing].
• ZigWheels TH shows G9 as "Price coming soon" / "Launch date: TBA" — no MSRP. (ZigWheels G9)
• Motor show appearances: BIMS 2024-03, BIMS 2025-03 (booth display only). No customer deliveries to date.
• Speculated pricing band: ฿2.2 – 2.6 m (Long Range RWD) to ฿2.8 – 3.2 m (Performance AWD) — would land above the X9 MPV for AWD trims, which creates internal positioning conflict vs Toyota / Lexus crossover-SUV alternatives, and below Tesla Model X. This pricing awkwardness is widely speculated as the reason Neo Mobility Asia has held back the G9 launch despite steady showcase presence.

Why this matters for evth

The G9 is showcase-only until / unless Neo Mobility Asia announces TH pricing. Until then, treat as:

• models.status = 'showcase' (or equivalent — pre-launch / not-yet-on-sale)
• No trims rows
• Brand-level external_links should reference the BIMS 2024 + ongoing display as confirmation it's "in pipeline"
• Re-research at every BIMS / Motor Expo cycle for status change

Global spec reference (for forecasting / comparison only)

• Platform: SEPA 2.0, 800 V SiC
• Battery: 78.2 kWh LFP / 93.1 kWh NMC (global)
• Length × Wheelbase: 4,891 × 2,998 mm
• Range CLTC: up to 702 km
• 0-100: 3.9 s (Performance AWD) to 6.4 s (RWD)
• DC peak: 430 kW
• Currently sold in China, EU (Norway, Netherlands, Denmark), Australia, Israel, Hong Kong, Singapore (Premium Automobiles)

Sources

• ZigWheels G9
• Paultan BIMS 2024
• XPENG Global G9

Verification matrix (G9 TH)

P7i — D-segment fastback sedan (showcase only, not yet on sale)

XPENG's electric sedan equivalent — a four-door fastback competing in segment with Tesla Model 3, BYD Seal, Zeekr 007. Displayed at BIMS 2024 with the 702 Max Wing Edition (powered scissor doors variant) — a marketing showpiece rather than a serious sale model. Like the G9, P7i remains showcase-only on xpeng.co.th and ZigWheels as of May 2026 ("Price coming soon" — no MSRP, no delivery date).

Status (May 2026): showcase only

• xpeng.co.th lists P7i in the model menu but with no price / CTA.
• ZigWheels TH shows P7i as "Price coming soon" / "Launch date: TBA". (ZigWheels P7i)
• BIMS 2024 display only.
• Speculated: Neo Mobility Asia likely skipping P7i to wait for the next-generation P7+ (P7 Plus) which globally launched China 2024-11. The P7+ has Turing-AI features the older P7i lacks. Reasonable expectation: P7+ enters TH lineup ahead of P7i when XPENG decides to expand into sedans, possibly BIMS

Sources

• ZigWheels P7i
• Paultan BIMS 2024
• XPENG Global P7i / P7+

Verification matrix (P7i TH)

G3 / G3i / G7 / P5 — not in Thailand

For completeness:

• G3 / G3i — XPENG's original compact SUV (G3 launched China 2018, G3i facelift 2021). Never sold in Thailand. No showcase display, no Neo Mobility Asia plans. The G3i was superseded globally by the G6, and the G3 platform is being phased out worldwide as of 2026.
• G7 / G07 — XPENG's new (China launch 2025-06) mid-size electric coupé-SUV positioned above the G6 and below the G9 — first XPENG to ship with three Turing AI chips for global-deployment XNGP. Not in Thailand as of May 2026. Speculative TH launch BIMS 2027. (Inside China Auto — G7 three-Turing)
• P5 — XPENG sedan (China launch 2021), discontinued globally 2024 — never offered in Thailand.
• P7+ — XPENG's next-gen sedan (China launch 2024-11) — showcased globally as a Tesla Model 3 / BYD Seal direct competitor with Kunpeng REEV variants. Not in Thailand as of May 2026 but the most likely sedan to enter TH next.

Cross-model lineup history

Sales / market position

• 2024 (partial year): G6 launched 2024-08, X9 launched 2024-11 — full-year TH retail registrations modest, dominated by G6. Specific DLT figures [unverified — needs DLT pull].
• 2025-07: X9 becomes Thailand's #1 pure-electric MPV for July with 199 units sold that month — Thailand is XPENG's largest global X9 market. (ChinaEVHome)
• 2025-06: XPENG X9 global cumulative deliveries cross 30,000 units; Thailand contributes meaningfully to the export portion.
• 2025-11/12: 1,089 Motor Expo bookings — strong showing for a brand in only its second year of TH operations.
• Notable reviews:
  • HeadLightMag G6 launch test — positive on platform, sceptical on aftermarket parts pipeline given newness
  • Autolifethailand X9 2026 review — calls X9 "best-value premium MPV in Thailand by some margin"
  • Paultan G6 facelift — comparison with Tesla / BYD / Zeekr
• Known incidents / recalls: None reported in Thailand as of May 2026 [unverified — needs Office of Consumer Protection Board check].
• Customer feedback: Pantip threads generally positive on G6 build quality + 800-V charging speed; common complaints centre on (a) limited service-centre coverage outside Bangkok, (b) charging-network expansion lag behind BYD's network, (c) perceived insurance-premium uncertainty given XPENG's newness in TH. [unverified specific Pantip URLs — needs search]

All sources

Official distributor + brand

• XPENG Thailand official site
• XPENG Thailand G6 page
• XPENG Thailand X9 page
• XPENG Global X9 page
• XPENG Global G6 page
• XPENG Global G9 page
• XPENG Global P7
• XPENG global press — ASEAN entry 2024-03
• XPENG global press — G6 in Thailand
• XPENG Global press — X9 Charge+ partnership

Thai press

• HeadLightMag G6 launch 2024-08-21
• HeadLightMag G6 Minorchange 2025-08
• HeadLightMag G6 Minorchange SR
• HeadLightMag G6 estimated price 2024-03
• HeadLightMag X9 launch 2024-11
• HeadLightMag X9 Premium + Luxury
• HeadLightMag X9 Executive + Luxury 2025
• Autolifethailand X9 Minorchange 2026
• AutoStation X9 Executive
• Thairath X9 RHD launch
• Bangkok Post X9 debut
• Bangkok Post PTT sells stake
• Infoquest 2024 — PTT founds Neo Mobility
• Car2Day X9 Premium 2.399m
• Autoinfo X9 update 2.399-2.799m
• 9CARTHAI XPENG X9 price
• Motor Expo XPENG news 4973
• Motor Expo XPENG bookings 1089
• Motor Expo XPENG strategy
• Kaohoon — MGC Motor Expo 2025
• BIMS 46th XPENG news

International press

• Paultan BIMS 2024 — XPENG ASEAN entry
• Paultan G6 facelift TH 2025-08-22
• Paultan X9 facelift TH 2026-03-27
• CnEVPost G6 TH launch 2024-08
• CnEVPost X9 ships 300 to TH
• CnEVPost G6 facelift TH 2025-08
• CnEVPost Turing chip Q2 2025
• CleanTechnica XPENG Poland + Thailand
• CleanTechnica XPENG Asia Pacific charging
• Autobuzz G6 TH
• Electrive XPENG Charge+ partnership
• Electrive XPENG + SAIC new TH models
• ChinaEVHome X9 #1 TH July 2025
• AutoCango X9 30k global
• Inside China Auto G7 + Turing
• Marklines XPENG BIMS 2024
• Carz Automedia X9 TH ASEAN
• WapCar X9 7-seater Alphard rival
• GlobeNewswire XPENG ASEAN partnership
• Automotive World — dealer partnership
• Just-Auto — PTT exits Neo Mobility
• Charge+ × XPENG SE Asia partnership

Wikipedia / aggregators

• Wikipedia XPENG G6
• Wikipedia XPENG X9
• ZigWheels TH XPENG lineup
• ZigWheels TH G6
• ZigWheels TH X9
• ZigWheels TH G9
• ZigWheels TH P7i
• XPENG G6 spec PDF (global)

Cross-cutting verification matrix (brand-level)

Outstanding [unverified] gaps blocking clean seeding

The following items are flagged for resolution before running pnpm db:seed-xpeng:

1. G6 Standard Range 0-100 km/h — derived 6.9 s; TH spec sheet needed.
2. G6 / X9 motor split (front/rear kW) for AWD trims — XPENG doesn't publish; needs reverse-engineering from CLTC homologation data.
3. G6 cell supplier — likely CATL for LFP but unconfirmed; possibly EVE Energy or CATL for the 87.5 kWh NMC pre-facelift.
4. X9 plant allocation — Zhaoqing vs Wuhan split unclear for TH-bound RHD units; Wikipedia says "Guangzhou" loosely.
5. Exact dealer count May 2026 — 12 (June 2024 signing) to "~17" (end-2025) — needs xpeng.co.th dealer-locator scrape.
6. G6 + X9 colour hex codes — derived from XPENG TH config imagery; brand-guidelines source not located.
7. G6 facelift Standard Range curb weight, ground clearance, tire spec — derived from pre-facelift; facelift spec sheet incomplete in public sources.
8. X9 facelift V2L output (3.3 kW global vs TH-spec) — global spec applied; TH-confirmed value needed.
9. TH DLT total registrations for XPENG 2024 + 2025 — DLT monthly_registrations table needed.
10. G9 + P7i launch — any 2026 H2 announcement? — recommend re-check at Motor Expo 2026 (Nov-Dec 2026).

How to research a new brand using this template (XPENG-specific notes)

1. Headlightmag is the gold-standard TH source — they cover every launch with full spec sheets. Search pattern: "XPeng [model] [trim]" headlightmag.com consistently lands on the right article.
2. Paultan provides WLTP normalization — Headlightmag tends to publish NEDC; Paultan normalises to WLTP. Cross-reference both.
3. Autolifethailand for the most recent (2026) facelift — they got the BIMS 2026 X9 facelift before Headlightmag.
4. CnEVPost for global context — confirms plant origin, global launch dates, China spec differences.
5. Wikipedia for platform / architecture — reliable for SEPA 2.0, 800 V details.
6. ZigWheels TH as a fallback for current price-list + showcase status (G9, P7i).
7. Always cite Neo Mobility Asia ownership status — the Aug 2025 PTT exit is material and likely under-known in external sources.