Audi

4 รุ่น · 7 เทรนด์ · Germany
Importer
Meister Technik Co., Ltd. (trading as "Audi Thailand"; privately-held by the Lamsam family — Krisada + Nualphan Lamsam principal; appointed by AUDI AG 2016-Q4 replacing prior distributor German Motor Works Co. of Yontrakit Group; 100% CBU operation — no TH local assembly)
Distributors
Meister Technik Co., Ltd.
Privately-held independent importer (NOT a manufacturer subsidiary) — Lamsam family principal (Krisada Lamsam + Nualphan "Madame Pang" Lamsam); appointed by AUDI AG 2016-Q4, operations from 2017-03
Official site

▸ รุ่นรถ

#1
52evchu
SUV ขนาดกลาง · 1 เทรนด์
Q6 e-tron
฿4,699,000
MY 2025
#2
46evchu
SUV ขนาดใหญ่ · 2 เทรนด์
Q8 e-tron
฿4,699,000
MY 2025
#3
47evchu
SUV ขนาดใหญ่ · 2 เทรนด์
Q8 Sportback e-tron
฿4,999,000
MY 2025
#4
42evchu
ซีดาน · 2 เทรนด์
e-tron GT
฿7,249,000
MY 2025

▸ ความเคลื่อนไหวล่าสุด

  1. 2026-12-31
    subsidy change
    EV3.5 local-production offset deadline (1:2 by end-2027)

    Final deadline for EV3.5 participants to meet the 1:2 local-production offset (one EV imported in 2024 → two produced locally by end-2027). Determines whether brands can keep EV3.5 pricing in the years that follow.

  2. 2026-08-31
    subsidy change
    EV3.5 1:1 local-production deadline for 2024 imports

    Manufacturers who imported CBU EVs under EV3.5 in 2024 must complete 1:1 local production by 31 December 2026 to avoid penalties. Some brands extending the deadline. Affects pricing of locally-assembled vs CBU stock through 2026.

  3. 2025-11-10
    subsidy change
    80% annual road-tax discount for BEV expires

    The 80% reduction on annual road tax for new factory-built BEVs registered between 1 Oct 2022 and 10 Nov 2025 stops accepting new entrants. Existing registrations keep the discount for the remaining year of validity.

  4. 2025-07-22
    subsidy change
    EV Board adjusts EV3 / EV3.5 to favour exports

    BoI/EV Board updates measures to encourage Thailand-built EV exports as cumulative supply-chain investment passes ฿137 billion. Local-production offset rules tightened. BEV registrations reported up 59% YoY for the first 9 months of 2025; cumulative EV3/EV3.5 registrations exceed 238,000 vehicles.

  5. 2024-02-01
    subsidy change
    Thailand EV3.5 subsidy package takes effect

    Replaces EV3.0 — reduced per-vehicle subsidies and tighter local-production requirements through 2027.

  6. 2024-01-02
    subsidy change
    EV3.5 effective date

    EV3.5 measures legally take effect. EV3.0 subsidies sunset for new applicants; existing EV3.0 commitments still valid. Thai EV market sees inventory clearance pricing as manufacturers pivot.

  7. 2024-01-01
    subsidy change
    Excise-tax cut for BEV ≤฿7M extended through 2027

    Battery EVs priced up to ฿7,000,000 continue paying 2% excise (down from 8%) under EV3.5, extending the EV3.0 baseline.

  8. 2023-12-19
    subsidy change
    Cabinet approves EV3.5 — successor scheme

    Successor 4-year package replacing EV3.0. Subsidy bands tightened: passenger BEV ≤฿2M with battery ≥50kWh receives ฿50,000–100,000; <50kWh receives ฿20,000–50,000; pickups ฿50,000–100,000; motorcycles ฿5,000–10,000. Excise stays at 2% for BEVs ≤฿7M. CBU import duty reduced up to 40% in 2024–2025. Local production offset: 1:2 by 2026, 1:3 by 2027.

  9. 2022-03-21
    subsidy change
    EV3.0 takes effect — first subsidies disbursed

    EV3.0 measures legally in force. Manufacturers begin signing MOUs with the Excise Department to access subsidies; passed-through to customer-facing prices over the following months.

  10. 2022-02-15
    subsidy change
    EV3.0 package approved by Thai cabinet

    Initial 3-year EV incentive package: per-unit subsidy of ฿70,000–150,000 for passenger BEVs based on battery size, excise tax cut from 8% to 2%, import-duty reduction up to 40% for CBUs, with 1:1 local-production offset by 2024 (extended to end-2025).

▸ รีวิวจากผู้ใช้

https://www.headlightmag.com/2023-07-13-official-price-audi-q8-e-tron-thailand/Headlightmag — Q8 e-tron + Sportback launch 2023-07https://www.headlightmag.com/official-price-audi-e-tron-gt-thailand/Headlightmag — e-tron GT launch 2021https://www.headlightmag.com/official-price-audi-rs-e-tron-gt-thailand/Headlightmag — RS e-tron GT launch 2021https://www.headlightmag.com/official-price-audi-e-tron-suv-ev-thailand/Headlightmag — original e-tron 55 quattro 2019https://autolifethailand.tv/official-price-audi-q6-e-tron-performance-thailand/Autolifethailand — Q6 e-tron Performance launch 2025-03https://autolifethailand.tv/official-price-audi-q6-e-tron-performance-discount-aug-2025/Autolifethailand — Q6 e-tron Aug 2025 promo (−฿900k)https://autolifethailand.tv/official-special-discount-price-audi-q8-etron-ev-bev-thailand/Autolifethailand — Q8 e-tron 2024 discount −฿700khttps://paultan.org/2025/03/26/bangkok-2025-audi-q6-e-tron-ev-270-kw-dc-brings-10-80-recharge-in-21-mins-up-to-625-km-range-wltp/Paultan — Bangkok 2025 Q6 e-tron launchhttps://paultan.org/2019/03/14/audi-e-tron-launched-in-thailand-5-099-million-baht/Paultan — 2019 e-tron TH launch (Meister Technik first BEV)https://www.bangkokpost.com/business/1186929/meister-technik-chosen-to-be-official-audi-distributorBangkok Post — Meister Technik distributor appointment 2017

▸ เกี่ยวกับ Audi ในประเทศไทย

Audi in Thailand

Canonical research doc. Source-of-truth for every Audi fact used by seed scripts, the brand page, and the AI advisor. Cite every claim inline. Mark [unverified] rather than guess.

Scope: BEV only. Audi Thailand's full TH lineup also includes ICE A3/A5/A7/A8, Q3/Q5/Q7/Q8, RS6/RS7, R8, plus TFSI e PHEV variants of A8 / Q5 / Q7 / Q8. Those are out of evth Phase 1 scope and excluded from this doc — only fully-battery-electric models on Audi Thailand's published price list as of May 2026 are documented here.

Range-standard hygiene (LOAD-BEARING). Audi publishes WLTP for its TH market across all current e-tron models (Q6 / Q8 / e-tron GT). WLTP figures can be written directly to range_wltp_km. The 800 V PPE-platform Q6 e-tron Performance additionally has an NEDC value published in TH brochures (714 km NEDC vs 641 km WLTP) — use WLTP for the canonical range_wltp_km and store NEDC only as a derived/secondary figure. Cross-check against EV-Database where helpful.

Sub-brand naming. Audi's electric models all carry the "e-tron" suffix or naming convention — originally a standalone sub-brand (the 2019 "e-tron" SUV was the first such model, later renamed Q8 e-tron in 2023), now used as a powertrain designator applied to numbered Q-series models (Q4 e-tron, Q6 e-tron, Q8 e-tron) plus the e-tron GT sedan halo. Within the GT, S e-tron GT and RS e-tron GT denote performance tiers (analogous to BMW's M-tier on i-series). Unlike Mercedes which retired its standalone "EQ" sub-brand in 2024, Audi continues to use the e-tron suffix consistently across all electric models.

Platform & architecture transitions. Today's TH-market BEVs sit on three different architectures:

  1. J1 platform — co-developed with Porsche Taycan; shared with Taycan. 800 V. Used by e-tron GT + RS e-tron GT. Built at Audi Böllinger Höfe (Neckarsulm).
  2. MLB evo (modified) — the original "e-tron" platform, adapted from ICE-MLB. 400 V, ~150 kW peak DC initially, upgraded to 170 kW for Q8 e-tron facelift. Used by Q8 e-tron / Q8 Sportback e-tron / SQ8 e-tron. Built at Audi Brussels.
  3. PPE (Premium Platform Electric) — Audi+Porsche jointly- developed dedicated BEV platform. 800 V SiC architecture, 270 kW peak DC, prismatic cells. Used by Q6 e-tron + Q6 Sportback e-tron (global) + Porsche Macan EV. Built at Audi Ingolstadt.
  4. MEB platform — VW Group's mass-market 400 V BEV platform. Used by the Q4 e-tron + Q4 Sportback e-tron globally, but these models are NOT officially in Audi Thailand's current lineup (Q4 e-tron was never given an official TH launch by Meister Technik per available press archives — Q4 e-tron is listed on third-party aggregators like ZigWheels Discontinued and Ccarprice as "available" historically, but absent from audi.co.th's current /en/models/ index and from the May 2026 official price list). [unverified — confirm whether Q4 was ever officially launched or was grey-market only].

CBU status (May 2026). All Audi BEVs sold in Thailand are CBU imports from Germany — Audi has no CKD assembly in Thailand and no plans announced for one. This puts Audi at a structural pricing disadvantage vs Mercedes (CKD-TH via TAAP for EQE/EQS) and BMW (CKD-TH for i5 eDrive40), both of which have local TH BEV production. Among premium German marques, Audi shares CBU-only status with Porsche (also distributed by AAS Auto Service / parent group structure separate from Meister Technik). Plants of origin: e-tron GT family from Neckarsulm (Böllinger Höfe), Q6 e-tron from Ingolstadt, Q8 e-tron family from Brussels.

At a glance

  • Distributor model: Privately-held independent importer. Meister Technik Co., Ltd., owned principally by the Lamsam family (Krisada Lamsam, vice-chairman Muang Thai Life Assurance, and Nualphan "Madame Pang" Lamsam, CEO Muang Thai Insurance and FA Thailand president). Operates trading as "Audi Thailand" but is legally independent — Meister Technik is not a subsidiary of AUDI AG, unlike BMW's wholly-owned BMW (Thailand) Co., Ltd. (Bangkok Post — Meister Technik appointment 2017; The Nation — new distributor 2017; Paultan — Bangkok 2017 new distributor announcement)
  • Entered Thailand: Officially 1998 via Yontrakit Group's German Motor Works Co. (Leenutapong family), which held the contract until 2016. Meister Technik took over distribution in Q4 2016 with operations formally launching at the 2017 Bangkok International Motor Show (BIMS 2017). Audi Thailand's first BEV (the original e-tron 55 quattro SUV) was launched 2019-03-14 by Meister Technik at ฿5,099,000 CBU-Brussels. (Bangkok Post — Audi rev again; Paultan 2019 e-tron launch; Headlightmag e-tron 2019)
  • First BEV in TH: Audi e-tron 55 quattro (original e-tron SUV, now rebadged Q8 e-tron globally from 2023). 2019-03-14 launch at ฿5,099,000 CBU-Brussels. First-ever Audi BEV in ASEAN, beating Malaysia (2020) and Singapore (2021) to market. (Paultan 2019; Headlightmag e-tron launch; Nation Thailand "Leading the Audi Charge")
  • Models on sale (May 2026): 4 nameplates — Q6 e-tron (mid-large SUV, PPE 800 V) · Q8 e-tron (large SUV, MLB-evo 400 V) · Q8 Sportback e-tron (coupé Q8, MLB-evo 400 V) · e-tron GT (D/E-segment 4-door GT sedan, J1 800 V, with both Quattro Performance and RS variants). The Q4 e-tron + Q4 Sportback e-tron + Q6 Sportback e-tron + SQ8 e-tron are NOT on Audi Thailand's current TH price list (configurator at audi.co.th/en/ models/ shows the four nameplates above only). (audi.co.th models index; ZigWheels Audi TH price list)
  • Total current BEV trims on sale (May 2026): 7 trims — 1 Q6 e-tron Performance · 1 Q8 e-tron 50 quattro · 1 Q8 e-tron 55 quattro Black Edition · 1 Q8 Sportback e-tron 50 quattro S line · 1 Q8 Sportback e-tron 55 quattro S line Black Edition · 1 e-tron GT Quattro Performance · 1 RS e-tron GT Quattro. (ZigWheels Audi TH)
  • Current BEV price band: ฿3,799,000 (Q6 e-tron Performance discounted Aug 2025 promo — list ฿4,699,000) – ฿10,190,000 (RS e-tron GT Quattro). Mainstream pricing band (excluding RS flagship) is ฿4.7–7.2 m.
  • CKD vs CBU split (May 2026): 100% CBU. No Audi BEV is locally-assembled in Thailand. Origins:
    • CBU-Ingolstadt, Germany: Q6 e-tron Performance.
    • CBU-Brussels, Belgium: Q8 e-tron 50/55 + Q8 Sportback e-tron 50/55.
    • CBU-Neckarsulm (Böllinger Höfe), Germany: e-tron GT Quattro Performance + RS e-tron GT Quattro.
  • Showrooms (May 2026): 6 authorised Audi dealers across 6 cities per ZigWheels TH. Headquarters is Audi Centre Thailand at 383 Praditmanutham Road, Wang Thonglang, Bangkok 10310 — a 6-storey 12,800 m² building, opened end-2020 with ฿1+ billion investment, claimed by Meister Technik as "the largest Audi facility in Southeast Asia." Additional dealers: Audi New Petchburi (BKK), Audi Ratchaphruek (BKK, opened 2021-03), Audi Pattaya (Ringe Autohaus, Chonburi, opened 2018-08), Audi Udonthani (Northeast), and Audi Service Chiang Mai (service-only point in Maya department store, opened 2019-07). (ZigWheels Audi dealers; Audi Showroom page; BigChilli — Audi HQ feature; 9CarThai — Audi showrooms 2026; Headlightmag — Audi Ratchaphruek opening 2021)
  • TH sales: No publicly-disclosed monthly figures by model. Sales are believed to be well under 1,000 BEVs/year in 2024-2025 combined — Meister Technik's 2017 launch target was 600 units of all Audi types per year; current premium-BEV competition (BMW ~1,261 BEV in 2025; Mercedes EQE/EQS comparable order; Tesla Model Y in volume) suggests Audi BEV is sub-500 units annually. [unverified — no DLT-segmented BEV-specific Audi data]

Audi occupies a distinctive but structurally challenged position in Thailand's premium BEV market that differs significantly from both BMW and Mercedes. Three things make Audi's TH BEV story unique. First, Audi Thailand is the only premium German marque in Thailand without a manufacturer subsidiary — Meister Technik is a privately-held Thai importer, not an AUDI AG subsidiary. By contrast BMW (Thailand) Co., Ltd. and Mercedes-Benz Thailand Ltd. are both 100% subsidiaries of their respective parent groups. This gives Audi less direct strategic control over pricing, model allocation, and marketing in TH, and arguably explains why Audi has been slower to refresh its TH BEV lineup than BMW or Mercedes. Second, Audi has no CKD operation in Thailand — every car sold is CBU import from Germany or Belgium, putting Audi at a 25-30% cost disadvantage vs BMW (CKD i5) and Mercedes (CKD EQE/EQS). The 2025 Q6 e-tron Performance launch at ฿4,699,000 initially positioned this PPE-platform mid-SUV competitively against the Mercedes EQE SUV (฿4.5 m) and BMW iX (~฿4.0 m discounted), but within months Audi Thailand was already discounting it ฿900,000 to ฿3,799,000 — a clear signal that CBU pricing pressure required aggressive promotion. Third, Audi's TH BEV lineup is the narrowest of the German Big Three — only four nameplates on sale as of May 2026 (Q6, Q8, Q8 Sportback, e-tron GT), with no compact BEV (Q4 e-tron absent from official TH lineup), no Sportback Q6, no SQ8 e-tron, and no anticipated A6 e-tron. The lineup gap below ฿4 m vs BMW (iX1 ฿2.5 m, i4 ฿3.8 m) and Mercedes (EQA ฿2.4 m, EQB ฿2.5 m) is a structural weakness that Q4 e-tron — if Meister Technik ever officially imports it — would fill.

The 2024–2025 distributor-led price pressure wave has been less dramatic than BMW's but real: Q8 e-tron 50 quattro promotional discount of ฿700,000 (to ฿3,999,000) per Autolifethailand in 2025; Q6 e-tron Performance ฿900,000 discount (to ฿3,799,000) in August 2025; RS e-tron GT discount of ฿2,200,000 reported (to ฿7,990,000 from ~฿10,190,000 list) per Autolifethailand Facebook. These cuts mirror BMW's i4 / i7 / iX discount cycle but at lower volumes — Audi's response to Chinese BEV pricing pressure (BYD Sealion 7, Zeekr 7X, Xpeng G9) has been promotional rather than structural (no CKD investment announced).

The competitive context: Audi's BEVs play exclusively in the ฿4–10 m premium band where Chinese rivals do not compete. The Q6 e-tron (฿3.8–4.7 m) faces the BMW iX xDrive40 Sport (฿3.5–3.8 m discounted), the Mercedes EQE 350+ SUV (฿4.5 m), the Porsche Macan EV (฿5–7 m, sister-PPE platform), and Chinese flagships like the Zeekr 7X AWD Performance (฿2.0 m) and Xpeng G9 (฿2.0–2.5 m). The Q8 e-tron + Sportback (฿4.7–5.8 m) faces the BMW iX xDrive50 (฿5–6 m), Mercedes EQS SUV 450 4MATIC (฿7.5 m), and the Porsche Macan EV Turbo (฿7 m). The e-tron GT + RS e-tron GT (฿7.2–10.2 m) faces only the Porsche Taycan (sister-platform, ฿7–11 m) and the BMW i7 M70 (~฿10 m) — a thin premium-flagship segment. Notably absent: any direct Audi-vs-Tesla competition (Model 3 / Model Y are 3-5× cheaper and play in different segments).

Distribution & business

Meister Technik Co., Ltd. is the in-country sales, marketing, distribution, and aftersales licence-holder for Audi in Thailand, appointed by AUDI AG in Q4 2016 to replace the prior distributor German Motor Works Co. (Yontrakit Group). Trading as "Audi Thailand," it is headquartered at the 6-storey Audi Centre Thailand on Praditmanutham Road, Wang Thonglang, Bangkok. Founding executive team included Grisnagorn Sajayanond (President & CEO 2017+, former president of BMW Thailand Motorrad), and Meister Technik is majority-owned by Krisada Lamsam (vice-chairman of Muang Thai Life Assurance, former vice-president of Kasikornbank) and Nualphan "Madame Pang" Lamsam (CEO of Muang Thai Insurance, president of the Football Association of Thailand). The Lamsam family is one of Thailand's oldest banking dynasties and the controlling family of Kasikornbank. (Bangkok Post — Meister Technik appointment; Bangkok Post — finance takes a back seat; The Nation 2017 announcement)

Unlike BMW (Thailand) Co., Ltd. — a 100% AUDI AG-owned subsidiary through BMW Group AG — Meister Technik is a privately-held Thai business operating under an open-term import-and-distribute contract with AUDI AG. This structural distinction matters: BMW Thailand takes orders directly from Munich including model-allocation, pricing-floor and marketing-investment guidance; Meister Technik negotiates allocation and pricing as an independent dealer. Mercedes- Benz Thailand sits somewhere in between (subsidiary structure but outsourced CKD via TAAP). Among premium German marques in TH:

Brand Distribution model TH assembly Local equity holder
Audi Independent Thai importer None — CBU only Lamsam family (Meister Technik)
BMW Direct subsidiary + wholly-owned CKD BMW Manufacturing Thailand (Rayong, BMW-owned) None
Mercedes-Benz Subsidiary + third-party CKD TAAP (Thai-family) Thonburi Group (assembler only)
Porsche Independent Thai importer (AAS Auto Service) None — CBU only AAS Auto Service group
Volkswagen Not officially distributed in TH n/a n/a
Tesla Direct subsidiary None — CBU only None

Note on Master Audi Thailand / AAS Auto Service: Multiple auto-industry rumours in 2023-2024 suggested that AAS Auto Service Co., Ltd. (the long-time Porsche Thailand distributor, founded 1986) would take over Audi distribution as "Master Audi Thailand" — replacing Meister Technik in a similar fashion to AAS's existing Porsche operation. As of the May 2026 official price list and audi.co.th source code, the distributor remains Meister Technik Co., Ltd. under the "Audi Thailand" trading name. There is no public announcement confirming an AAS transition as of researched_at. [unverified — verify if AAS / Master Audi transition has been formally announced; if so, update this doc and the brand-distributor field]

Corporate structure (current, May 2026)

Entity Role Established Ownership
Meister Technik Co., Ltd. Official import + distribution + after-sales 2016-Q4 (Audi contract) Privately held — Lamsam family (Krisada + Nualphan principal)
Audi Centre Thailand (Wang Thonglang) Flagship 6-storey showroom + service + paint/body shop 2020-end (current HQ) Meister Technik / Lamsam
AAS Auto Service Co., Ltd. Porsche TH distributor (separate, NOT Audi as of May 2026) 1986-10-14 AAS group
German Motor Works Co. (Yontrakit Group) Former Audi distributor 1998–2016 1998 Yontrakit Corporation (Leenutapong family)

Manufacturing — none

Audi has no CKD assembly in Thailand. All Audi BEVs sold are CBU imports from Germany or Belgium. AUDI AG has not publicly announced any plans for TH local assembly. The closest VW Group Thailand investment is the Porsche-Macan-EV / Taycan import operation through AAS Auto Service (also CBU). VW-Group platform Q6 e-tron (PPE, Ingolstadt) shares its production line with the Porsche Macan EV which arrives in TH via AAS Porsche — there is no shared TH manufacturing path.

This puts Audi at a structural ~25-30% cost disadvantage vs BMW (CKD i5 eDrive40) and Mercedes (CKD EQE/EQS at TAAP), and is the most likely explanation for Audi Thailand's recent aggressive discounting (Q6 e-tron −฿900 k / Q8 e-tron −฿700 k / RS e-tron GT −฿2.2 m) — the listed CBU prices simply cannot compete with locally- assembled BMW/Mercedes BEVs without large promotional cuts.

Showrooms / service / parts

Metric Value Source
Audi Authorised Dealers (May 2026) 6 across 6 cities ZigWheels TH
Bangkok dealer count 3 (Audi Centre Thailand / New Petchburi / Ratchaphruek) 9CarThai
Cities covered 6 — Bangkok (3), Pattaya/Chonburi (1), Udon Thani (1), Chiang Mai (service-only, 1) same
Flagship dealer Audi Centre Thailand — 12,800 m², 6 storeys, ฿1+ bn investment, "largest Audi facility in SE Asia" BigChilli; Headlightmag
Online showroom audi.co.th — full configurator Audi TH

Specific Bangkok-area showrooms:

Name Address Opened Type
Audi Centre Thailand (HQ) 383 Praditmanutham Rd, Wang Thonglang, Bangkok 10310 2020-end Flagship showroom + service + body/paint
Audi New Petchburi New Petchburi Rd, Bangkok [verify exact address] [unverified] Showroom + service
Audi Ratchaphruek Ratchaphruek Rd, Bangkok 2021-03 Showroom + service
Audi Pattaya (Ringe Autohaus) Sukhumvit Rd, Bang Lamung, Chonburi 2018-08 Showroom + service (E. region)
Audi Udonthani Udon Thani [unverified] Showroom + service (NE region)
Audi Service Chiang Mai Maya Lifestyle Shopping Center, parking level 3B, Chiang Mai 2019-07 Service-only (no sales)

Charging network partnerships

  • Audi e-tron Charging Service — Audi Thailand offers a charging card / app integration via EVolt / Sharge / EleX / MEA Volta / PEA Volta networks (Audi GLOBAL e-tron Charging Service is available in Europe; TH integration is fragmented — Audi customers typically use the third-party network apps directly). [unverified — TH-specific Audi-branded charging service]
  • Audi Charging at dealers — every authorised Audi dealer hosts AC charging facilities; Audi Centre Thailand has DC fast chargers for showroom-floor customers.
  • Sharge — Audi customers can use Sharge stations (also Mercedes-partnered).
  • MEA Volta / PEA Volta / EleX / EVolt — third-party public networks; no formal Audi-branded partnership.

Home charging — Audi Wallbox

  • Audi Wallbox 11 kW — included with select e-tron BEV purchases through promotional bundles, not always free. Q6 e-tron and e-tron GT typically include wallbox as part of launch package; Q8 e-tron status [unverified — May 2026 confirmation needed].
  • Customers may also opt for the Audi Smart Charger 22 kW as an upgrade.

Warranty terms (Audi e-tron Standard)

  • Vehicle warranty: 5 years / 150,000 km (whichever comes first) — more generous than BMW BSI Standard (4 years / unlimited km), and equal to Mercedes Star Care 5-year coverage.
  • High-voltage battery warranty: 8 years / 160,000 km — industry standard, matches BMW + Mercedes + Porsche.
  • Roadside assistance: 5 years — full duration of vehicle warranty.
  • Audi Wallbox warranty: 2 years (manufacturer standard, if included).
  • Service intervals: 30,000 km / 24 months for e-tron family (longer than ICE-Audi due to BEV reduced maintenance).
  • Audi Service Package (free maintenance): Limited promotional inclusion; not standardized. BMW BSI Standard 3 years free servicing and Mercedes MBSP 5 years are both more generous on this point.

Sources for warranty + ownership package: Audi TH Warranty page; Audi TH Service & Maintenance; Audi TH Price list (referenced in search index); Audi SG e-tron warranty booklet — used as cross-check

Q6 e-tron — mid-large electric SUV (PPE 800 V) — current TH BEV halo

Audi's first model on the all-new PPE (Premium Platform Electric) architecture — a clean-sheet 800 V dedicated BEV platform co-developed with Porsche (sister Macan EV). Replaces the older MLB-evo-based Q8 e-tron in the mid-large SUV segment over time (though both remain on the TH price list as of May 2026). Built in Ingolstadt, Germany — Audi's first electric model produced at the brand's home plant.

Lineage & platform

  • Generation: Audi Q6 e-tron (C1) — first generation, global launch 2024-03, TH launch 2025-03-26 (BIMS 2025).
  • Platform: PPE (Premium Platform Electric) — co-developed with Porsche; sister to Porsche Macan EV.
  • Architecture: 800 V (SiC inverter standard).
  • Battery technology: 100 kWh gross / ~94.9 kWh usable prismatic NMC cells, 12 modules.
  • Origin (TH): CBU-Ingolstadt, Germany (Audi's first BEV produced at the brand's home plant).

Lineup events / timeline

Date Event
2024-03-18 Global reveal in Ingolstadt — Q6 e-tron quattro and SQ6 e-tron variants announced. (Audi MediaCenter Q6 e-tron)
2025-03-26 TH launch at 46th Bangkok International Motor Show (BIMS 2025) — Q6 e-tron Performance (RWD single-motor) at ฿4,699,000 CBU. First and only PPE-platform Audi in Thailand. (Paultan Bangkok 2025; Autolifethailand; EVMod)
2025-08 Promotional discount −฿900,000 — Q6 e-tron Performance priced down to ฿3,799,000 in August 2025 dealer promo. List unchanged at ฿4,699,000. (Autolifethailand Aug 2025)
2026 TH lineup remains single-trim (Performance RWD); no quattro AWD or SQ6 added to TH price list as of May 2026. [verify configurator]

Trims

Q6 e-tron Performance — performance (current MY2025) ฿4,699,000 (or ฿3,799,000 promo)

Spec Value Source
Launch MSRP (2025-03-26) ฿4,699,000 Autolifethailand
Promotional price (2025-08) ฿3,799,000 (−฿900,000) Autolifethailand promo
Current MSRP (May 2026, list) ฿4,699,000 ZigWheels 2026
Battery (kWh) gross / usable 100 / ~94.9 EV-Database Q6 performance
Battery chemistry NMC prismatic (PPE pack, Samsung SDI / LG) [verify cell supplier] derived
Voltage architecture 800 V (SiC inverter) Audi MediaCenter
Cell format Prismatic, 12 modules Audi tech briefing
Range (WLTP) 641 km Autolifethailand TH spec sheet
Range (NEDC) 714 km same
Drive RWD (single rear motor) EV-Database Q6 performance
Rear motor 240 kW / 322 PS / 485 Nm PSM EV-Database
Combined power 240 kW / 322 PS same
Combined torque 485 Nm same
0–100 km/h 6.6 s Autolifethailand
Top speed 210 km/h same
AC charging 11 kW Type 2 (22 kW optional) EV-Database
DC charging peak 260 kW (CCS2) Autolifethailand TH spec
DC 10–80% ~21 min Paultan
V2L output n/a (Audi MMI does not advertise V2L for Q6 e-tron) derived
Connectors Type 2 (AC) + CCS2 (DC) EV-Database
L × W × H 4,771 × 1,939 × 1,648 mm Audi MediaCenter
Wheelbase 2,899 mm same
Curb weight ~2,290 kg EV-Database
Trunk capacity 526 L (1,529 L seats folded) same
Frunk capacity 64 L same
Seats 5 same
Wheels 20″ standard (21″ / 22″ optional) [verify TH std] EV-Database
Drag coefficient (Cd) 0.27 Audi MediaCenter
Origin (May 2026) CBU-Ingolstadt, Germany Audi Group plant roster
Standard equipment (Q6 e-tron Performance, TH)
  • Audi Virtual Cockpit Plus — 11.9″ OLED driver display
  • Audi MMI touch display — 14.5″ central touchscreen, Android Automotive OS-based (first Audi to use AAOS)
  • Passenger Display — optional 10.9″ co-driver display
  • Second-generation OLED tail lights — 60 segments per panel, 6 selectable light signatures
  • Matrix LED headlights with digital signature
  • Heated front seats + ventilated front seats (depending on package)
  • 12-speaker sound system [verify — Bang & Olufsen 22-speaker is optional upgrade]
  • Wireless Apple CarPlay + Android Auto
  • Audi pre sense front / side / rear (L2+ ADAS)
  • Adaptive cruise assist + Lane keeping
  • Park assist plus + 360° surround camera
  • Panoramic glass sunroof (electrochromic on top trims)
  • Air suspension adaptive (option on Performance, std on quattro) [verify TH spec]
  • Audi Wallbox 11 kW (included with launch promotion)
Distinctive features
  • First Audi on PPE platform (800 V, SiC inverter)
  • Android Automotive OS — first Audi to ship with AAOS-based MMI
  • Second-gen OLED tail lights — signature 6-pattern light show customisation feature
  • 800 V architecture enables 260 kW DC charging (10-80% in ~21 min)
  • No SQ6 e-tron or quattro AWD variant in TH lineup as of May 2026

Colors (Q6 e-tron, TH availability)

Name (EN) Hex [unverified — derived from global palette] Available on
Mythos Black metallic #0B0B0E All (no-cost)
Glacier White metallic #EEEEEE All
Magnetic Grey solid #777777 All (no-cost)
Manhattan Grey metallic #5C5F62 All
Daytona Grey pearl #46484A All
Stone Red metallic #681B1F All
Plasma Blue metallic #1B3C9E All
Ascari Blue metallic #0D2A4F All

[unverified — full TH-market color list; needs Audi configurator capture for verified availability and hex codes]

Sources

Verification matrix — Q6 e-tron

Field Status Source Notes
TH launch date 2025-03-26 (BIMS 2025) ✓ Paultan / Autolifethailand
Launch MSRP ฿4,699,000 ✓ Autolifethailand
Promo price ฿3,799,000 (Aug 2025) ✓ Autolifethailand promo
Battery 100 kWh gross ✓ EV-Database + Autolifethailand
Battery 94.9 kWh usable ◐ EV-Database usable figure cross-checked but Audi TH brochure rounds
800 V architecture ✓ Audi MediaCenter
WLTP range 641 km ✓ Autolifethailand TH spec
NEDC range 714 km ✓ Autolifethailand TH spec
RWD single rear motor (322 PS) ✓ EV-Database + Autolifethailand
DC peak 260 kW ✓ Autolifethailand TH (global rated 270 kW per Audi spec — TH slightly more conservative)
0-100 6.6 s ✓ Autolifethailand
Top speed 210 km/h ✓ Autolifethailand
Dimensions L×W×H 4771×1939×1648 ✓ Audi MediaCenter
Cd 0.27 ✓ Audi MediaCenter
Origin CBU-Ingolstadt ✓ Audi Group plant roster
Color palette + hex codes ✗ derived Full TH config palette + hex codes need direct capture
Standard equipment (TH-specific) ◐ Audi MediaCenter TH-vs-global option-pack split unverified
TH SQ6 e-tron availability ✓ (not on sale) Audi TH Confirmed NOT in TH lineup
TH Q6 Sportback availability ✓ (not on sale) Audi TH Confirmed NOT in TH lineup

Q8 e-tron / Q8 Sportback e-tron — large SUV (MLB-evo 400 V) — last-generation TH BEV

The original e-tron SUV (2019) rebadged as Q8 e-tron from 2023 in a mid-life update with new fascia, larger 114 kWh battery, and refreshed interior. Sold in TH in both standard SUV and Sportback (coupé) body styles, two power tiers each (50 quattro / 55 quattro Black Edition). Globally Audi has announced Q8 e-tron production ends February 2025 (Audi Brussels closure announcement Oct 2024) — TH inventory continues to be sold through 2026 from existing CBU stock and final-allocation shipments. (Audi Q8 e-tron Wikipedia)

Lineage & platform

  • Generation: Audi Q8 e-tron (4K3 / 4K4 facelift) — global refresh launch 2022-11; TH launch 2023-07-13. Predecessor was the original 2019 Audi e-tron 55 quattro (4K) — same MLB-evo platform, smaller 95 kWh battery, different front fascia.
  • Platform: MLB evo (BEV-modified) — derived from ICE-MLB (Audi Q7 / Bentley Bentayga / Lamborghini Urus shared platform).
  • Architecture: 400 V.
  • Battery technology:
    • 50 quattro: 95 kWh gross / 89 kWh usable NMC, LG.
    • 55 quattro: 114 kWh gross / 106 kWh usable NMC, LG/SK On.
  • Origin (TH): CBU-Brussels, Belgium (entire Q8 e-tron family produced at Audi Brussels; plant scheduled to cease Q8 e-tron production Feb 2025 per Audi AG announcement Oct 2024). TH inventory beyond Feb 2025 = final-allocation stock.

Lineup events / timeline

Date Event
2019-03-14 TH original e-tron 55 quattro launch — ฿5,099,000 CBU-Brussels. First Audi BEV in Thailand. 95 kWh battery, 400 km WLTP range. (Headlightmag 2019; Paultan)
2023-07-13 TH Q8 e-tron facelift launch — new naming convention (e-tron → Q8 e-tron), refreshed fascia. Q8 e-tron 50 quattro ฿4,699,000 + Q8 e-tron 55 quattro Black Edition ฿5,499,000 + Q8 Sportback e-tron 50 quattro S line ฿4,999,000 + Q8 Sportback e-tron 55 quattro S line Black Edition ฿5,799,000. (Headlightmag 2023-07; Autolifethailand; Autolifethailand Sportback)
2024 (mid) Promotional discount −฿700,000 — Q8 e-tron 50 quattro discounted to ฿3,999,000; range to ฿4,850,000 for top Sportback. (Autolifethailand 2024 discount)
2024-10 Audi AG announces Brussels plant closure — Q8 e-tron production ends Feb 2025. TH lineup will sell through inventory; no announced successor. (Audi Q8 e-tron Wikipedia)
2025 (mid) TH retail continues from final-allocation stock; ZigWheels lists all 4 trims at original ฿4.699 m – ฿5.799 m pricing as of May 2026.

Trims

Q8 e-tron 50 quattro — 50-quattro (current MY2025) ฿4,699,000

Entry-tier Q8 e-tron with smaller 95 kWh battery, standard non-S-line equipment. Probably the best CBU-Audi BEV value in TH in mid-2024 when discounted to ฿3,999,000.

Spec Value Source
Launch MSRP (2023-07-13) ฿4,699,000 Headlightmag
Promotional MSRP (2024 mid) ฿3,999,000 (−฿700,000) Autolifethailand discount
Current MSRP (May 2026, list) ฿4,699,000 [verify whether ฿3,999,000 promo still active] ZigWheels
Battery (kWh) gross / usable 95 / 89 EV-Database Q8 e-tron 50; evspecshub Q8 e-tron 50
Battery chemistry NMC prismatic, LG derived
Voltage architecture 400 V EV-Database
Range (WLTP) ~491 km EV-Database
Drive AWD (quattro) — dual permanent magnet synchronous motors EV-Database
Front motor 125 kW / 170 PS Audi spec
Rear motor 140 kW / 190 PS (with boost) same
Combined power 230 kW / 313 PS (with Boost Mode) same
Combined torque 540 Nm (664 Nm with boost) [verify TH spec] same
0–100 km/h ~7.0 s (with launch control / Boost) ZigWheels TH
Top speed ~200 km/h ZigWheels
AC charging 11 kW (22 kW optional) EV-Database
DC charging peak 150 kW (CCS2) EV-Database
DC 10–80% ~31 min EV-Database
L × W × H 4,915 × 1,937 × 1,633 mm ZigWheels TH spec
Wheelbase 2,928 mm same
Curb weight ~2,500 kg EV-Database
Trunk capacity 569 L (~1,637 L seats folded) EV-Database
Frunk capacity 62 L EV-Database
Seats 5 same
Wheels 20″ alloys std (21″ optional) [verify TH] ZigWheels
Tire spec 265/45 R21 (on 21″ option) ZigWheels
Drag coefficient (Cd) 0.28 (SUV) Audi MediaCenter
Origin (May 2026) CBU-Brussels, Belgium Audi Group
Standard equipment (Q8 e-tron 50 quattro)
  • Audi Virtual Cockpit Plus — 12.3″ driver display
  • MMI Navigation Plus — dual touchscreen (10.1″ + 8.6″)
  • Adaptive air suspension (front + rear)
  • Matrix LED headlights with adaptive high-beam
  • Audi sound system 10-speaker
  • Wireless Apple CarPlay + Android Auto
  • Audi pre sense front + rear (L2 ADAS)
  • Adaptive cruise control + Lane assist
  • Park assist + 360° surround camera
  • Panoramic glass sunroof
  • Heated front seats
  • Vienna leather (Valcona on higher trims) [verify]

Q8 e-tron 55 quattro Black Edition — 55-quattro-black-edition ฿5,499,000

Larger battery 114 kWh, higher output, "Black Edition" exterior pack (black grille / mirror caps / window trim / wheels).

Spec Value Source
Launch MSRP (2023-07-13) ฿5,499,000 Headlightmag
Current MSRP (May 2026) ฿5,499,000 ZigWheels
Battery (kWh) gross / usable 114 / 106 EV-Database Q8 e-tron 55
Battery chemistry NCA prismatic (EV-DB; doc earlier said NMC — EV-DB authoritative) EV-Database Q8 e-tron 55
Voltage architecture 400 V same
Range (WLTP) 582 km (EV-DB SUV body); Black Edition's larger wheels cut to ~528 km; TH brochure 621 km is NEDC EV-Database Q8 e-tron 55 + Autolifethailand
Range (NEDC) 621 km (TH spec) Autolifethailand
Drive AWD (quattro) — dual ASM (asynchronous) motors front + rear EV-Database Q8 e-tron 55
Front motor ~124 kW / 168 PS (ASM) [per-motor split not in EV-DB; from Audi spec sheets] Audi spec
Rear motor ~149 kW / 202 PS (ASM, boost) [same caveat] same
Combined power 300 kW / 408 PS (Boost Mode) / 265 kW nominal EV-Database Q8 e-tron 55; Headlightmag
Combined torque 664 Nm same
0–100 km/h 5.6 s EV-Database, Headlightmag
Top speed 200 km/h EV-Database
AC charging 11 kW (22 kW optional) EV-Database
DC charging peak 170 kW (168 kW per EV-DB, CCS2) EV-Database
DC 10–80% ~31 min same
Seats 5 EV-Database
Wheels 21″ alloys (Black Edition gloss-black finish) derived
Origin (May 2026) CBU-Brussels, Belgium Audi Group
Distinctive features (55 quattro Black Edition vs 50 quattro)
  • Larger 114 kWh battery (vs 95 kWh)
  • More power 408 PS vs 313 PS
  • 22 kW AC charger standard (vs 11 kW)
  • 170 kW DC peak (vs 150 kW)
  • Black Edition exterior trim — gloss-black grille, mirror caps, window surrounds, badges, wheel finish
  • 21″ wheels standard

Q8 Sportback e-tron 50 quattro S line — 50-quattro-s-line-sportback ฿4,999,000

Coupé-roofline variant of Q8 e-tron, with S line sport package standard. Slightly less practical (smaller cargo / rear headroom) but more stylistically distinctive.

Spec Value Source
Launch MSRP (2023-07-13) ฿4,999,000 Autolifethailand Sportback
Current MSRP (May 2026) ฿4,999,000 ZigWheels
Battery / drivetrain Same as Q8 e-tron 50 quattro (95 kWh gross, dual-motor AWD, 313 PS Boost) EV-Database
Combined power 317 hp (Boost Mode) per ZigWheels ZigWheels
Range (WLTP) ~505 km (Sportback aero advantage) EV-Database
Drag coefficient (Cd) 0.27 (Sportback, vs 0.28 SUV) Audi
L × W × H 4,915 × 1,937 × 1,619 mm [verify height] EV-Database
Trunk capacity 528 L (smaller than SUV due to sloping roof) EV-Database
S line package M-style aero kit, sport-tuned suspension, S-line interior trim, S sport seats Audi MMI
Origin (May 2026) CBU-Brussels, Belgium Audi Group

Q8 Sportback e-tron 55 quattro S line Black Edition — 55-quattro-s-line-black-edition-sportback ฿5,799,000

Top of the Q8 e-tron lineup in Thailand — Sportback body + 114 kWh battery + Black Edition + S line. Most aspirational MLB-evo BEV.

Spec Value Source
Launch MSRP (2023-07-13) ฿5,799,000 Autolifethailand
Current MSRP (May 2026) ฿5,799,000 ZigWheels
Battery (kWh) gross / usable 114 / 106 EV-Database Q8 Sportback e-tron 55
Battery chemistry NCA prismatic (108s4p, 432 cells) same
Voltage architecture 400 V same
Drive AWD (quattro) — dual ASM motors same
Combined power 300 kW / 408 PS (Boost Mode); ZigWheels' "365 hp" likely nominal EV-Database Q8 Sportback e-tron 55
Combined torque 664 Nm same
Range (WLTP) 600 km (EV-DB; Sportback aero advantage over SUV) EV-Database Q8 Sportback e-tron 55; Autolifethailand
Range (NEDC) 636 km Autolifethailand
0–100 km/h 5.6 s EV-Database, Autolifethailand
Top speed 200 km/h EV-Database
AC charging 11 kW (22 kW optional) EV-Database
DC charging peak 170 kW (168 kW per EV-DB, CCS2) EV-Database
Seats 5 EV-Database
Drag coefficient (Cd) 0.27 Audi
Wheels 21″ Black Edition gloss-black alloys derived
Origin (May 2026) CBU-Brussels, Belgium Audi Group

Colors (Q8 e-tron / Q8 Sportback)

Name (EN) Hex [unverified — derived from global palette] Available on
Mythos Black metallic #0B0B0E All trims
Glacier White metallic #EEEEEE All trims
Ultra Blue metallic #244B81 All trims
Magnet Grey metallic #5C5F62 All trims
Daytona Grey pearl #46484A All trims
Florett Silver metallic #B0B5BA All trims
Siam Beige metallic #A88E6B All (Dakar Edition globally; TH avail unverified)

[unverified — full TH color palette needs Audi configurator capture]

Sources

Verification matrix — Q8 e-tron / Q8 Sportback

Field Status Source Notes
Original e-tron TH launch 2019-03-14 ฿5,099,000 ✓ Headlightmag + Paultan
Q8 e-tron TH launch 2023-07-13 ✓ Headlightmag
Q8 e-tron 50 quattro launch MSRP ฿4,699,000 ✓ Headlightmag
Q8 e-tron 55 quattro Black Edition ฿5,499,000 ✓ Headlightmag + ZigWheels
Q8 Sportback 50 quattro S line ฿4,999,000 ✓ Autolifethailand + ZigWheels
Q8 Sportback 55 quattro Black Edition ฿5,799,000 ✓ Autolifethailand + ZigWheels
Q8 e-tron 50 quattro 95 kWh battery ✓ EV-Database
Q8 e-tron 55 quattro 114 kWh battery ✓ EV-Database
50 quattro 313 PS Boost ✓ Headlightmag + ZigWheels
55 quattro 408 PS Boost ✓ Headlightmag
50 quattro 0-100 7.0 s ◐ ZigWheels rounded; EV-Database shows 6.8 s
55 quattro 0-100 5.6 s ✓ Headlightmag
DC peak 150 kW (50) / 170 kW (55) ✓ EV-Database
WLTP range 50 (491 km) ◐ EV-Database TH-spec range not always published; cross-check
WLTP range 55 SUV (582 km) ✓ EV-Database Black Edition wheels reduce to ~528 km
WLTP range 55 Sportback (600 km) ✓ EV-Database, Autolifethailand
55 quattro chemistry NCA prismatic ✓ EV-Database Corrects earlier "NMC" note
55 quattro voltage 400 V ✓ EV-Database
55 quattro combined 300 kW / 408 PS boost ✓ EV-Database, Headlightmag
55 quattro per-motor kW split (ASM front/rear) ◐ Audi spec EV-DB gives combined only; ~124/149 kW from Audi sheets
55 quattro top speed 200 km/h ✓ EV-Database
55 quattro AC 11 kW / DC 170 kW (168) ✓ EV-Database
55 quattro seats 5 ✓ EV-Database
NEDC range 55 (621 km SUV / 636 km Sportback) ✓ Autolifethailand
Production end Feb 2025 (Brussels) ◐ Wikipedia confirmed globally; TH stock-out timing unverified
Origin CBU-Brussels ✓ Audi Group
Color palette + hex codes ✗ derived Full TH config palette + hex codes need direct capture
Promo ฿3,999,000 for 50 quattro mid-2024 ✓ Autolifethailand discount

e-tron GT / RS e-tron GT — D/E-segment electric GT sedan (J1 800 V) — Audi BEV halo

Audi's flagship BEV sedan, co-developed with Porsche Taycan on the J1 platform. Built at Audi Böllinger Höfe in Neckarsulm (the same hand-assembly facility that built the Audi R8). Sold in TH in two trims: Quattro Performance (the standard GT) and RS e-tron GT Quattro (the RS-tier performance variant). Globally there was a 2024-06 facelift that introduced a "Performance" name suffix to RS variants — TH lineup as of May 2026 uses the pre-facelift J1 cars in the "Quattro Performance" / "RS e-tron GT Quattro" naming convention. (Audi e-tron GT Wikipedia)

Lineage & platform

  • Generation: Audi e-tron GT (F83) — first generation; global launch 2021-02. Facelift 2024-06-18 introduced upgraded battery (97 kWh, larger than original 93.4 kWh), uprated power tiers (S e-tron GT 679 PS, RS e-tron GT 845 PS, RS e-tron GT Performance 912 PS), redesigned fascia and interior. TH lineup as of May 2026 reflects pre-facelift specs [verify — TH may have transitioned to facelift mid-2025].
  • Platform: J1 — co-developed with Porsche Taycan; sister to Taycan. Aluminium / multi-material body, mid-mounted battery.
  • Architecture: 800 V (industry-first when introduced 2021).
  • Battery technology: 93.4 kWh gross / ~83.7 kWh usable (pre- facelift); 97 kWh gross / ~84 kWh usable (post-facelift) NMC pouch cells, LG.
  • Origin (TH): CBU-Neckarsulm (Böllinger Höfe), Germany — Audi's hand-assembly halo plant.

Lineup events / timeline

Date Event
2021-03-18 TH launch — e-tron GT Quattro ฿6,390,000 + e-tron GT Performance Quattro ฿6,790,000 + RS e-tron GT Quattro ฿9,490,000 (3 trims). Imported CBU-Neckarsulm. First Audi on J1 platform / 800 V in TH. Meister Technik launch event. (Headlightmag e-tron GT; Headlightmag RS e-tron GT; Auto-Thailand)
2024-06-18 Global facelift announced — new power tiers (S e-tron GT 679 PS replacing old e-tron GT base, RS e-tron GT 845 PS, RS e-tron GT Performance 912 PS — the latter being "the most powerful production Audi ever"). 97 kWh battery, 800 V architecture retained, 320 kW peak DC charging. (Autolifethailand facelift; Motor1)
2024 (mid) RS e-tron GT promotional discount −฿2,200,000 — RS e-tron GT reportedly discounted to ~฿7,990,000 from ฿10,190,000 list per Autolifethailand Facebook. (Autolifethailand Facebook RS discount)
2025+ TH continues to sell pre-facelift J1 cars under "Quattro Performance" + "RS Quattro" naming. Current list: e-tron GT Quattro Performance ฿7,249,000 + RS e-tron GT Quattro ฿10,190,000 per ZigWheels May 2026. [verify — TH may transition to facelift inventory in 2026]

Trims

e-tron GT Quattro Performance — quattro-performance (current MY2025) ฿7,249,000

Spec Value Source
Launch MSRP (2021-03-18, as "e-tron GT Performance Quattro") ฿6,790,000 Headlightmag
Current MSRP (May 2026) ฿7,249,000 ZigWheels Audi TH
Battery (kWh) gross / usable 93.4 / 83.7 (pre-facelift) EV-Database e-tron GT quattro
Battery chemistry NMC pouch, LG Chem derived
Voltage architecture 800 V EV-Database
Cell format Pouch, 33 modules, 396 cells Audi MediaCenter
Range (WLTP) 488 km EV-Database
Drive AWD (quattro) — dual permanent magnet synchronous motors EV-Database
Front motor 175 kW / 238 PS PSM Audi
Rear motor 320 kW / 435 PS PSM same
Combined power 390 kW / 530 PS (with Launch Control overboost — 483 hp continuous) ZigWheels TH ("483 hp"); EV-Database "530 PS with Boost"
Combined torque 640 Nm same
0–100 km/h 4.1 s (with Launch Control) EV-Database
Top speed 245 km/h same
AC charging 11 kW Type 2 (22 kW optional) same
DC charging peak 270 kW (CCS2) same
DC 10–80% ~22 min same
L × W × H 4,989 × 1,964 × 1,414 mm ZigWheels TH
Wheelbase 2,900 mm Audi
Curb weight ~2,295 kg EV-Database
Trunk capacity 405 L Audi
Frunk capacity 81 L Audi
Seats 4 (2+2 sport seats; optional 5-seat bench [verify TH]) Audi
Wheels 20″ standard (21″ optional) EV-Database
Tire spec 265/35 R21 (on 21″ option) ZigWheels
Drag coefficient (Cd) 0.24 Audi MediaCenter
Origin (May 2026) CBU-Neckarsulm (Böllinger Höfe), Germany Audi Group
Standard equipment (e-tron GT Quattro Performance)
  • Audi Virtual Cockpit Plus — 12.3″ driver display
  • MMI Navigation Plus — 10.1″ central touchscreen
  • Adaptive air suspension (front + rear)
  • Matrix LED Plus headlights with digital signature
  • Bang & Olufsen Premium Sound [verify TH std vs option]
  • Wireless Apple CarPlay + Android Auto
  • Audi pre sense front + rear (L2 ADAS)
  • Adaptive cruise + Lane Assist
  • 360° surround camera + Park assist
  • Panoramic glass roof
  • Heated + ventilated front sport seats
  • Valcona leather interior
  • Carbon-fiber-reinforced-plastic (CFRP) roof option [verify TH]
Distinctive features (vs RS e-tron GT)
  • Lower combined power (530 PS vs 646 PS Launch Control on RS)
  • 20″ wheels std (vs 21″ on RS)
  • Standard quattro instead of RS-specific torque-vectoring rear diff
  • Less aggressive aero kit (no RS-specific carbon trim)
  • Single-speed rear axle (vs 2-speed rear on RS)

RS e-tron GT Quattro — rs-quattro ฿10,190,000

The RS-tier flagship — Audi's most powerful BEV sold in TH as of May 2026. 2-speed rear transmission (shared with Porsche Taycan), 3-chamber air suspension, RS-specific torque vectoring.

Spec Value Source
Launch MSRP (2021-03-18) ฿9,490,000 Headlightmag RS
Current MSRP (May 2026) ฿10,190,000 ZigWheels Audi RS
Promotional price (2024) ~฿7,990,000 (−฿2,200,000) [verify recurring] Autolifethailand FB
Battery (kWh) gross / usable 93.4 / 83.7 (pre-facelift) EV-Database RS e-tron GT pre-facelift
Voltage architecture 800 V same
Range (WLTP) 472 km same
Drive AWD (quattro) — RS-tuned with electronic torque vectoring same
Front motor 175 kW / 238 PS PSM Audi
Rear motor 335 kW / 456 PS PSM (2-speed) same
Combined power 440 kW / 598 PS (continuous) / 475 kW / 646 PS (Launch Control overboost) ZigWheels TH "598 hp"
Combined torque 830 Nm (Launch Control) same
0–100 km/h 3.3 s (Launch Control) EV-Database
Top speed 250 km/h same
AC charging 11 kW (22 kW std on RS) EV-Database
DC charging peak 270 kW (CCS2) same
L × W × H 4,989 × 1,964 × 1,414 mm ZigWheels
Wheels 21″ RS-design alloys std Audi
Origin (May 2026) CBU-Neckarsulm (Böllinger Höfe), Germany Audi Group
Warranty 5 yr / 150,000 km vehicle; 8 yr / 160,000 km battery Headlightmag
Distinctive features (RS e-tron GT vs Quattro Performance)
  • More power: 598 PS continuous / 646 PS Launch Control (vs 483 hp / 530 PS)
  • 2-speed rear transmission (shared with Porsche Taycan)
  • 3-chamber adaptive air suspension (RS-tuned)
  • RS-specific torque vectoring rear differential
  • Carbon-ceramic brakes option (PCCB-equivalent)
  • 21″ RS-design alloys std
  • RS exterior kit (carbon fiber trim, RS badging, deeper front splitter)
  • Bang & Olufsen 16-speaker Premium 3D Sound std
  • Sport+ button + drift mode (RS-specific)

Colors (e-tron GT family, TH)

Name (EN) Hex [unverified] Available on
Ibis White (non-metallic) #F0F0F0 All (no-cost)
Mythos Black metallic #0B0B0E All
Daytona Grey pearl #46484A All
Florett Silver metallic #B0B5BA All
Suzuka Grey metallic #9A9DA0 All
Kemora Grey metallic #3C4146 All
Tactical Green metallic #3F4B3D RS-specific historically
Tango Red metallic #9B1D1D All
Ascari Blue metallic #0D2A4F All
Bedford Green metallic (post-facelift) #1F3B2A Post-facelift only [verify TH avail]

[unverified — TH-market color palette + hex codes need configurator capture from audi.co.th]

Sources

Verification matrix — e-tron GT family

Field Status Source Notes
TH launch 2021-03-18 ✓ Headlightmag
e-tron GT Quattro launch ฿6,390,000 ✓ Headlightmag
e-tron GT Performance Quattro launch ฿6,790,000 ✓ Headlightmag
RS e-tron GT launch ฿9,490,000 ✓ Headlightmag
Current e-tron GT Quattro Performance ฿7,249,000 ✓ ZigWheels
Current RS e-tron GT Quattro ฿10,190,000 ✓ ZigWheels
Battery 93.4 kWh gross (pre-facelift) ✓ EV-Database
Battery 97 kWh (post-facelift, global only) ✓ Motor1 + Audi TH currently pre-facelift
800 V architecture ✓ Audi MediaCenter
DC peak 270 kW ✓ EV-Database
Quattro Performance combined 483 hp / 530 PS Boost ◐ ZigWheels says 483 hp; EV-Database says 530 PS Boost — ZigWheels likely shows continuous, EV-Database peak both probably right at different rating modes
RS combined 598 hp / 646 PS Launch ✓ ZigWheels + EV-Database
0-100 Quattro 4.1 s ✓ EV-Database
0-100 RS 3.3 s ✓ EV-Database
WLTP range Quattro 488 km ✓ EV-Database
WLTP range RS 472 km ✓ EV-Database
Quattro Performance front 175 kW / rear 320 kW (MY2021) ✓ autoevolution, auto-data Matches DB gt-quattro-performance MY2021
Quattro Performance AC 11 kW (22 opt) ✓ EV-Database
Quattro Performance NMC712 chemistry ✓ EV-Database
Quattro Performance seats 4 ✓ EV-Database, Audi 2+2; optional 5-seat bench
Quattro Performance wheels 20″ std ✓ EV-Database
Origin CBU-Neckarsulm (Böllinger Höfe) ✓ Audi
Cd 0.24 ✓ Audi
Facelift in TH? ✗ — Unconfirmed whether 2024 facelift cars are in TH as of May 2026
RS promo ฿7,990,000 (−฿2,200,000) ◐ Autolifethailand FB confirmed as promo but recurrence unverified
Color palette + hex codes ✗ derived Full TH config palette + hex codes need direct capture
Warranty 5 yr / 150,000 km ✓ Headlightmag

Q4 e-tron / Q4 Sportback e-tron — MEB compact SUV — NOT in current TH lineup

Status: not on sale in Thailand as of May 2026. Audi Thailand's official models index (audi.co.th/en/models/) lists only Q6 e-tron, Q8 e-tron, Q8 Sportback e-tron, e-tron GT, and RS e-tron GT — Q4 is absent. ZigWheels TH's price list confirms no Q4 e-tron trims on sale. Several third-party price aggregators (Ccarprice, Silverstern Motors) show Q4 e-tron variants at THB prices (e.g. ฿1,593,600 for Q4 e-tron, ฿1,862,400 for Q4 Sportback) — but these appear to be indicative / aspirational prices derived from EUR conversions rather than confirmed official Meister Technik launch prices.

No Headlightmag or Autolifethailand launch announcement exists for a TH-market Q4 e-tron, despite Headlightmag having covered the 2021 global launch (in Thai) and the 2024 MY-update. The most parsimonious interpretation: Meister Technik chose not to import the Q4 e-tron officially — possibly due to its proximity in price to the VW ID.4 (which has no official TH distribution as VW does not sell in Thailand) and the cost-disadvantage of CBU-Zwickau imports below the ฿2.5 m premium threshold where Chinese competition (BYD Seal U DM-i, MG 4 EV, Neta X) dominates.

[unverified — confirm whether Q4 e-tron was ever sold via private import / dealer order, or was simply skipped]

Audi's TH lineup notably does not have a compact BEV under ฿4 m — a structural gap relative to BMW iX1 (฿2.499 m), Mercedes EQA (฿2.39 m) and Volvo EX30 (฿1.749 m CKD-TH). The closest Audi to this segment is the A3 Sportback e-tron (PHEV, not BEV) and the Q5 e-tron globally (Chinese-market-only BEV, not sold in TH or Europe).

Models confirmed NOT sold in Thailand as of May 2026

Model Reason Source
Q4 e-tron Not on Audi TH models index; no TH launch press; no Headlightmag/Autolifethailand TH coverage Audi TH /en/models/ + ZigWheels TH
Q4 Sportback e-tron Same as above same
Q6 Sportback e-tron Globally available but TH lineup is Performance SUV only Audi TH
SQ6 e-tron Performance variant of Q6; not on TH price list Audi TH
SQ8 e-tron Performance variant of Q8; never launched in TH Audi TH
Q8 e-tron edition Dakar Limited-edition global variant; not announced for TH Audi global
A6 e-tron (Sportback / Avant) New PPE-platform sedan globally — no TH launch announced as of May 2026 Audi global
S e-tron GT Post-facelift 2024-06 mid-tier; TH lineup is Quattro Performance + RS only ZigWheels TH
RS e-tron GT Performance Post-facelift 2024-06 top-tier (912 PS); not in TH lineup as of May 2026 ZigWheels TH

Cross-model lineup history

Date Event
2016-Q4 AUDI AG appoints Meister Technik Co. (Lamsam family) as official Thai distributor, replacing Yontrakit's German Motor Works
2017-03 Meister Technik formal launch at BIMS 2017; sales target 600 units/year
2019-03-14 First-ever Audi BEV in Thailand — e-tron 55 quattro (original, 95 kWh) launched at ฿5,099,000 CBU-Brussels
2021-03-18 e-tron GT family launch — e-tron GT Quattro ฿6,390 k + Performance Quattro ฿6,790 k + RS e-tron GT Quattro ฿9,490 k. First J1-platform 800 V Audi in TH
2021-03 Audi Ratchaphruek showroom opens (BKK)
2023-07-13 Q8 e-tron + Q8 Sportback e-tron launch — 4 trims, ฿4,699,000 – ฿5,799,000 CBU-Brussels. Rebadge + facelift of original e-tron
2024 (mid) Q8 e-tron 50 quattro promotional discount −฿700,000 (to ฿3,999,000); RS e-tron GT discount −฿2,200,000 reported
2024-10 AUDI AG announces Brussels plant closure — Q8 e-tron production ends Feb 2025 globally; TH continues selling final-allocation stock
2025-03-26 Q6 e-tron Performance launch at BIMS 2025 — ฿4,699,000 CBU-Ingolstadt. First PPE-platform 800 V Audi in TH
2025-08 Q6 e-tron Performance discount −฿900,000 (to ฿3,799,000) — clearest signal of CBU pricing pressure
2026-05 Current state — 7 BEV trims across 4 nameplates: Q6 e-tron (1) + Q8 e-tron (2) + Q8 Sportback e-tron (2) + e-tron GT family (2). Price band ฿3.8–10.2 m. No CKD. No Q4 lineup.

Sales / market position

  • DLT registrations: Not publicly broken out for Audi BEVs in Thailand. Estimated <500 units/year combined BEV (vs BMW 1,261 in 2025; Mercedes likely 800-1,000). [unverified]
  • Notable reviews: Headlightmag has covered each launch in Thai-language press releases (no full road tests of BEVs). Autolifethailand has covered promotional pricing extensively.
  • Known incidents / recalls: No major TH-specific recalls publicly identified. [unverified]
  • Customer feedback: Limited public Pantip threads on Audi BEVs — reflects the small ownership base (vs the very active BMW iX and i7 Pantip communities). [unverified — Pantip thread inventory needed]

All sources

Official Audi Thailand / Audi AG

Thai press (Headlightmag, Autolifethailand, Auto-Thailand, Grandprix, AutoDeft, AutoStation, DroidSans, MGROnline)

International / spec aggregator

Distribution / corporate history

Top-of-doc summary (for AI advisor grounding)

  • 4 BEV nameplates / 7 trims currently on sale in Thailand as of May 2026.
  • Distributor: Meister Technik Co., Ltd. (Lamsam family), privately-held independent importer; NOT a manufacturer subsidiary.
  • 100% CBU — no TH local assembly, structural cost disadvantage vs BMW (CKD) and Mercedes (CKD).
  • Price band: ฿3.8 m (Q6 e-tron Performance promo) – ฿10.2 m (RS e-tron GT Quattro).
  • Platforms in TH: J1 800 V (e-tron GT family), PPE 800 V (Q6), MLB-evo 400 V (Q8 family, end-of-production globally Feb 2025).
  • NOT on sale: Q4 e-tron, Q4 Sportback, Q6 Sportback, SQ8 e-tron, A6 e-tron, S e-tron GT, RS e-tron GT Performance (facelift).
  • Notable structural gap: No compact BEV under ฿4 m — leaves entry-premium segment to BMW iX1, Mercedes EQA, Volvo EX30, Volvo EX40.
  • Discounting strategy: Promotional discounts of −฿700 k to −฿2.2 m have been used in 2024-2025 on Q8 e-tron and RS e-tron GT, reflecting CBU pricing pressure vs BMW/Mercedes CKD competition.
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