BMW in Thailand

Canonical research doc. Source-of-truth for every BMW fact used by seed scripts, the brand page, and the AI advisor. Cite every claim inline. Mark [unverified] rather than guess.

Scope: BEV only. BMW Thailand also sells a deep ICE + PHEV lineup (2 / 3 / 5 / 7 Series, X1 / X3 / X5 / X6 / X7, XM, M2/M3/M4/M5, Z4, 8 Series, plus PHEV variants of 3 / 5 / 7 / X1 / X3 / X5 / XM). Those are out of evth Phase 1 scope and excluded from this document. Only fully-battery-electric models on bmw.co.th's TH price list as of May 2026 are documented here.

Range-standard hygiene (LOAD-BEARING). BMW publishes WLTP for the TH market across all its electric models. WLTP figures can be written directly to range_wltp_km — no NEDC/CLTC conversion needed. Cross-check against EV-Database where helpful.

Sub-brand naming. BMW's electric models live under the "BMW i" sub-brand (which dates back to the i3 / i8 of 2013). Unlike Mercedes — which retired its standalone "EQ" sub-brand in 2024 and re-integrated electric models into the master lineup with an "EQ Technology" suffix — BMW continues to use the dedicated i nomenclature (i4, i5, i7, iX, iX1, iX3) alongside the ICE/PHEV X- and number-series. Within i, an additional M tier denotes M Performance variants (M50, M60 xDrive, M70 xDrive).

Platform & architecture transitions. Today's TH-market BEVs sit on four different architectures:

1. CLAR (Cluster Architecture) — flexible mixed-energy chassis shared with ICE 3/4/5/7/X3/X5 etc. 400 V. Used by i4 (G26), i5 (G60), i7 (G70), iX3 G08 (pre-2026, now discontinued in TH).
2. iX-specific (CLAR-derived, dedicated) — purpose-built aluminium-CFRP space-frame for the iX (I20). 400 V.
3. FAAR / U11 platform — front-drive-biased shared with X1 / MINI Countryman ICE. 400 V. Used by iX1 (U11).
4. Neue Klasse (NA5) — BMW's new dedicated BEV platform, debuting 2025-09 globally and 2026-03 in Thailand on the iX3 50 xDrive. 800 V, cylindrical 4695 cells in module-free cell-to-pack format. Gen6 eDrive. This is the successor architecture; over 2026–2028 it will replace CLAR across all of BMW's electric lineup (electric 3 Series, electric X3 will follow).

CKD vs CBU (May 2026). Plant Rayong began Thailand's first-ever CKD BMW BEV with the i5 eDrive40 M Sport in 2H 2025 (announced globally 2023-04; production launched mid-2025), making BMW Manufacturing Thailand BMW's third BEV-capable plant globally after Munich (Germany) and Shenyang (China, via BMW Brilliance Automotive). All other BEVs in the TH lineup remain CBU — most from Munich/Dingolfing (i4, i5 Touring, i7, iX), Leipzig (iX1 + iX1 L are Regensburg/Leipzig builds), and Debrecen, Hungary (new iX3 NA5 — BMW's first Neue Klasse plant).

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At a glance

• Distributor model: Wholly-owned subsidiary + wholly-owned CKD plant. Unique among premium European brands in Thailand: BMW operates both the distribution entity (BMW (Thailand) Co., Ltd., founded 1998) and the manufacturing entity (BMW Manufacturing (Thailand) Co., Ltd., Plant Rayong, opened 2000) as 100%-owned subsidiaries of BMW Group AG. Mercedes-Benz Thailand, by contrast, leans on third-party assembler TAAP (Thonburi family). BMW's vertical integration in TH mirrors its global plant strategy. (BMW Group Plant Rayong; BMW Manufacturing Thailand on Wikipedia)
• Entered Thailand: 1998 as BMW (Thailand) Co., Ltd., followed by Plant Rayong opening in 2000 (initially CKD 3 Series). Today the Rayong site assembles 2 / 3 / 5 / 7 Series, X1 / X3 / X5 / X6 / X7, MINI Countryman, BMW Motorrad parts, and — since 2H 2025 — the i5 eDrive40 M Sport BEV (Thailand's first locally-assembled BMW EV). (BMW Group press — Plant Rayong; BMW Group press 2023 — BEV plant + Gen5 battery plant)
• First BEV in TH: iX xDrive50 Sport — 20-unit limited launch edition at ฿5,999,000, pre-orders 2021-06-21. Thailand was the first country in ASEAN to sell the iX, just 2 months after its global Shanghai debut. (Paultan 2021-06; Autobuzz 2021-06)
• Models on sale (May 2026): 6 nameplates — i4 Gran Coupé (D-segment fastback) · i5 Saloon (E-segment sedan, CKD-TH for eDrive40) · i5 Touring (E-segment wagon, limited) · i7 Saloon (F-segment sedan) · iX (full-size SUV, pre-LCI in TH) · iX1 L (compact SUV, long-wheelbase) · iX3 NA5 (mid-SUV, Neue Klasse). The new iX3 50 xDrive M Sport launched 2026-03-25 at BIMS 2026 and is the first Neue Klasse model in ASEAN, with Thailand getting "first dibs" in the region. (Paultan 2026-03; Autobuzz 2026-03)
• Total current BEV trims on sale (May 2026): ~10–11 — 1 i4 eDrive35 (LCI), 1 i4 M50 xDrive [verify if still listed], 1 i5 eDrive40 M Sport CKD, 1 i5 eDrive40 M Sport Inspiring CBU, 1 i5 M60 xDrive CBU, 1 i5 Touring [limited 10 units], 1 i7 xDrive60 M Sport, 1 i7 M70 xDrive, 1 iX xDrive40 Sport, 1 iX xDrive50 Sport, 1 iX1 eDrive20L M Sport, 1 iX3 50 xDrive M Sport.
• Current BEV price band: ฿2,499,000 (iX1 eDrive20L M Sport, CBU-Leipzig) – ฿9,999,000+ (i7 M70 xDrive, CBU-Dingolfing).
• CKD vs CBU split (May 2026):
  • CKD-TH at Plant Rayong: i5 eDrive40 M Sport (locally assembled since 2H 2025 — Thailand's first CKD BMW BEV, also BMW's first CKD BEV in ASEAN ahead of Malaysia which followed Jan 2026).
  • CBU-Munich / Dingolfing (Germany): i4 (Munich), i5 Saloon (Dingolfing), i5 Touring (Dingolfing), i7 (Dingolfing), iX (Dingolfing).
  • CBU-Regensburg / Leipzig (Germany): iX1 + iX1 L (Regensburg) [unverified specific TH iX1 L plant — likely Leipzig per BMW iX1 LWB global allocation].
  • CBU-Debrecen (Hungary): iX3 NA5 (BMW's first Neue Klasse plant, opened 2025).
• Local plant: BMW Manufacturing (Thailand) Co., Ltd. — Plant Rayong, Amata City Industrial Estate, Rayong province. Opened 2000, expanded multiple times. Produces ~24 BMW + MINI
  • Motorrad models for TH and various ASEAN export markets. Plant Rayong is BMW Group's only ASEAN passenger-car plant and one of ~30 BMW production sites worldwide. (BMW Group Werke Rayong)
• Battery plant: High-voltage battery assembly facility at Plant Rayong, >4,000 m² floor area, ₿1.6 billion / €42 million investment, opened to coincide with i5 eDrive40 CKD production. Builds Gen5 high-voltage battery packs (Module-based prismatic NMC, 400 V) for i5 eDrive40 — first Gen5 battery plant in ASEAN and BMW's first overseas Gen5 battery facility beyond Germany. (BMW Press 2023 — BEV plant + battery announcement; BMW Group TH Press — battery facility groundbreaking)
• Showrooms (May 2026): ~29 BMW dealers plus 8 BMW M Certified Showrooms (sub-brand M-focused outlets), per BMW Group Thailand's 2025 dealer expansion plan (from 28 BMW + 5 M in 2024). 20+ cities covered. Major dealer groups include Performance Motors, BMW Millennium Auto, Master Group, Barcelona Motors, Phranakorn Auto Sales. (ZigWheels TH — BMW dealers; BMW Press — 2025 dealer plan)
• 2023 total BMW + MINI TH sales: 15,477 units (+3 % YoY), of which BMW BEV + MINI BEV ≈ 1,604 units (200 % YoY growth, doubling from 2022). (BMW Group TH Press — 2023 results)
• 2024 BMW TH sales: 12,208 units (−13.6 % YoY) — but premium-segment share grew +5 pp to 39.9 %, with BMW + MINI combined at 13,659 units / ~45 % of TH premium segment. BEV share within premium grew 13.5 % → 22.6 % YoY — by far the most important structural shift in BMW's TH BEV story. (BMW Group TH Press 2024; BMW Q1 2024 BEV momentum press)
• 2025 BMW TH sales: 10,582 units (stable share at 40.5 % of premium segment — sixth consecutive year as premium-segment leader). BEV component: 1,261 BMW BEV deliveries for 24.2 % share of TH premium BEV market. MINI BEV +372 % YoY to 1,104 units — separate from BMW figures but a useful BMW Group BEV bellwether. (BMW Group TH Press — 2025 business performance)

BMW occupies a distinctive position in Thailand's premium BEV market that differs structurally from both Chinese price-leaders (BYD / GWM / Aion) and from Mercedes-Benz. Three things make BMW's TH story distinct. First, BMW Thailand's vertical integration — owning both the distributor and the local CKD plant — gives it tighter control over volume and pricing than any other premium European brand (Volvo CKD-assembles through Geely Auto Industries; Mercedes leans on TAAP; Audi / Porsche stay CBU-only). Second, the 2025 launch of the locally-assembled i5 eDrive40 M Sport is a moat-level moment — the first CKD BMW BEV anywhere in ASEAN, beating Malaysia's CKD i5 launch (Jan 2026) by ~6 months. This positions BMW alongside Mercedes (EQE/EQS CKD-TH at TAAP) as the only European brands with a TH BEV local-content strategy. Third, the Neue Klasse iX3 50 xDrive M Sport landed in Thailand at BIMS 2026 — making TH the first ASEAN market to sell BMW's new 800-V Gen6 platform, mirroring BMW's 2021 strategy when TH was also the first ASEAN market to sell the iX. The pattern is clear: BMW Group Munich treats Thailand as ASEAN's beachhead market for new platforms, leaving Malaysia / Indonesia / Vietnam to follow.

The competitive context: BMW's BEVs play in the ฿2.5–10 m premium band where Chinese rivals barely compete. The i4 eDrive35 (฿3.79 m) faces the Tesla Model 3 Highland (฿1.65 m, way below), the BYD Seal Performance (฿1.45 m, way below) and the Zeekr 007 (฿1.59 m, way below) on paper, but in practice BMW's i4 customers are cross-shopping Audi e-tron GT (no TH presence) and Porsche Taycan (CBU-only, ฿5–8 m). The iX1 (฿2.499 m) faces the Mercedes EQA (฿2.39 m), Volvo EX30 Twin (฿1.749 m CKD), and BYD Sealion 7 Performance (฿1.749 m) — meaningful direct competition. The i7 / iX (฿5–10 m band) faces only the Mercedes EQS / Maybach EQS SUV — essentially a two-horse race for the German-luxury full-size electric buyer.

The 2024–2025 price-repositioning wave is BMW's response to Chinese-EV pricing pressure: i7 xDrive60 M Sport dropped from ฿7,599 k launch to ฿4,499 k by 2024 (−40 %); iX xDrive40 Sport from ฿5,299 k to a discounted lane around ฿3,5–3,8 m; i4 eDrive35 from ฿3,899 k to discounted ฿2,899 k by Nov 2024. The CKD i5 at ฿3,499 k vs CBU at ฿4,999 k (−30 % local-content discount) is the cleanest demonstration of why BMW invested in Rayong BEV production.

Distribution & business

BMW (Thailand) Co., Ltd. is the in-country sales, marketing, distribution, and aftersales subsidiary of BMW Group AG (Munich). Headquartered in Bangkok. Current President & CEO is Ms. Yangye Kris Joo (effective 2026-02-01), who succeeded Rene Gerhard (President & CEO 2024-05-01 → 2026-01-31, now Managing Director of BMW Group Asia in Singapore). (BMW Press — new CEO appointment 2026; BMW Group press — Rene Gerhard to BMW Group Asia 2026)

Unlike BYD (single distributor Rêver Automotive), MG (JV via SAIC-CP), or Mercedes (third-party CKD via TAAP), BMW Thailand is a direct subsidiary that owns its CKD plant through a separate sister entity, BMW Manufacturing (Thailand) Co., Ltd. This vertical integration — both distribution and manufacturing under one corporate roof — is the same model BMW uses in China (BMW Brilliance Automotive 50:50 JV at Shenyang) and in Mexico (BMW San Luis Potosí), distinct from Mercedes's reliance on TAAP for Thai assembly.

Corporate structure

Entity	Role	Founded	Ownership
BMW (Thailand) Co., Ltd.	Sales, marketing, distribution, aftersales	1998	100 % BMW Group AG
BMW Manufacturing (Thailand) Co., Ltd.	CKD vehicle assembly @ Plant Rayong	2000	100 % BMW Group AG
BMW Group Financial Services (Thailand)	Captive auto finance	[verify]	100 % BMW Group AG
BMW Lifestyle (Thailand)	Merchandise / motorsport apparel	[verify]	100 % BMW Group AG

Comparative distribution model

Brand	Distribution model	TH assembly	Local equity holder
BMW	Direct subsidiary + wholly-owned CKD	BMW Manufacturing Thailand (Rayong, BMW-owned)	None
Mercedes-Benz	Subsidiary + third-party CKD	TAAP (Thai-family)	Thonburi Group (assembler only)
Tesla	Direct subsidiary	None — CBU only	None
BYD	Single Thai distributor	Rayong (BYD-owned)	Siam Motors family (distributor only)
MG	JV — SAIC + CP Group	Rayong (SAIC-CP JV plant)	CP Group
Volvo	Subsidiary + local CKD	Geely Auto Industries Rayong (EX30 CKD)	None

Manufacturing — BMW Plant Rayong

• Site: Amata City Industrial Estate, Rayong province, ~150 km southeast of Bangkok. ASEAN's BMW passenger-car hub.
• Opened: 2000, initially CKD BMW 3 Series only. Expanded 2006 (X3), 2010s (5 / 7), 2020s (X5/X6/X7 + BEV i5).
• Owner: BMW Manufacturing (Thailand) Co., Ltd. — 100 % BMW Group AG.
• Models historically CKD-assembled: 2 Series Gran Coupé, 3 Series, 5 Series, 7 Series, X1, X3, X5, X6, X7, plus MINI Countryman and BMW Motorrad parts.
• First BEV model assembled (CKD): BMW i5 eDrive40 M Sport — production launched 2H 2025, official market launch 2025 (price reset from CBU ฿4,999 k to CKD ฿3,499 k, −฿1.5 m / −30 %). First CKD BMW BEV in ASEAN. (BMW Press — i5 CKD launch; Autolifethailand)
• Annual output: ~10,000–15,000 vehicles/year across all models [unverified — BMW Group does not publicly disclose Plant Rayong unit volume].
• High-voltage battery assembly: ~4,000 m² adjacent battery facility, ₿1.6 bn / €42 m investment, opened in 2025 alongside i5 CKD launch. Assembles Gen5 battery packs (84.4 kWh gross / 81.2 kWh usable, NMC prismatic 400 V architecture) for the TH-built i5 eDrive40. First overseas Gen5 battery plant outside Germany. As Gen6 (800-V cylindrical 4695 cell-to-pack) rolls out with the iX3 NA5, Plant Rayong is expected to add Gen6 capability for future locally-assembled Neue Klasse models [unverified — timeline not yet announced]. (BMW Press 2023 — battery plant announcement)
• BMW Motorrad parts facility: Separate sub-facility within Plant Rayong opened 2024 producing premium motorcycle parts for global BMW Motorrad export — adjacent to but distinct from car assembly. (BMW Press — Motorrad parts plant)

Showrooms / service / parts

Metric	Value	Source
BMW Authorised Dealers (end-2025)	29 (up from 28 in 2024)	BMW Press 2025 plan
BMW M Certified Showrooms	8 (up from 5 in 2024)	same
MINI Showrooms	16 (up from 13 in 2024)	same
BMW Motorrad outlets	15	same
Cities covered	20+	ZigWheels
Dealer model	Multi-dealer authorised retail + service ("Retail Next" concept rolling out 60% → 100% by 2026)	BMW Press
Bangkok dealer count	8	ZigWheels Bangkok
Online showroom	shop.bmw.co.th (BMW Online Shop — exclusive i5 Touring drop, etc.)	BMW TH

Major dealer groups: Performance Motors (largest, multi-site), Master Group (BMW Bangkok / BMW Sukhumvit), Millennium Auto (BMW M certified), Barcelona Motors (BMW Rama 9), Phranakorn Auto Sales (BMW Phranakorn), Yontrakit Motors (BMW Pattaya), Greenwich Auto (BMW Chiang Mai). The "Retail Next" rollout is BMW's global multi-touch retail concept (showroom + digital + home delivery + virtual configurator) — by 2026, 100 % of TH dealers must be Retail Next-certified.

Charging network partnerships

• ChargeNow — BMW Thailand co-founded ChargeNow with GLT Green and The Fifth Element. ChargeNow is the largest brand- agnostic public EV charging network in Thailand. Target: 100+ ChargeNow stations across the country in partnership with authorised BMW dealers. (Nation Thailand — ChargeNow partners expand)
• BMW Charging at dealers — every authorised BMW dealer hosts at least one AC and one DC fast charger as a "BMW Charging Station" network for customers.
• MEA Volta / PEA Volta / EleX / EVolt — third-party public networks integrated into the BMW Curved Display navigation + My BMW app routing.
• Sharge — limited integration (Sharge is Mercedes's primary partner; BMW relies on ChargeNow instead).

Home charging — BMW Wallbox

• BMW Wallbox (11 kW AC) included free with every BMW i series purchase (i4, i5, i7, iX, iX3), valued at ฿69,980. (BMW Press 2025 BIMS promo)
• Excluded: iX1 eDrive20L M Sport — Wallbox is not included free on the iX1 (separately purchasable). This is the only BMW i model without the Wallbox bundled — a deliberate cost-cut to keep iX1 entry-pricing below ฿2.5 m.

Warranty terms (BMW BSI Standard)

• Vehicle warranty: 4 years / unlimited km (BSI Standard package — BMW Service Inclusive maintenance bundled, all i-series).
• High-voltage battery warranty: 8 years / 160,000 km (industry-standard for BMW BEVs globally).
• Roadside assistance: 5 years standard, extends to warranty term.
• BSI Standard maintenance: 3 years / 60,000 km scheduled servicing included (one of the few brands in TH bundling free servicing — Mercedes does 5 years free MBSP Easy Care, BMW has the slightly shorter 3 years BSI Standard).
• BMW Wallbox warranty: 2 years (manufacturer standard).
• Extended-warranty option: BSI Pro (5 years / 100,000 km + service) available at extra cost.

Sources for warranty + ownership package: Headlightmag i4 launch; Autolifethailand i7 launch; BMW Press 2025 BIMS offers

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i4 Gran Coupé — D-segment electric fastback (G26)

BMW's electric 4 Series Gran Coupé equivalent — a 4-door fastback on the CLAR platform shared with the ICE 4 Series Gran Coupé. The sedan-with-hatch silhouette competes directly against the Tesla Model 3 Highland, Polestar 2, and Audi e-tron GT — though at a significantly higher TH price point than the Chinese / Korean competitors. The i4 is the most "drivers-car" of BMW's electric sedan offering, sitting between the bigger i5 and the smaller (and unavailable in TH) i3 hatchback.

Lineage & platform

• Generation: G26 — first generation (and so far only), global launch 2021-11, LCI (Life Cycle Impulse / mid-life facelift) unveiled globally 2024-03, arrived in TH as MY2025 spec.
• Platform: CLAR (Cluster Architecture) — shared with ICE 4 Series Gran Coupé, 3 Series, 5 Series, etc.
• Architecture: 400 V
• Battery technology: Gen5 BMW eDrive, NMC prismatic (Samsung SDI), ~83.9 kWh gross / 80.7 kWh usable.
• Origin (TH): CBU-Munich, Germany (entire production worldwide is in Munich Plant 1).

Lineup events / timeline

Date	Event
2022-02 (TH launch)	i4 eDrive40 M Sport ฿4,499,000 + i4 M50 ฿4,999,000 (initial CBU). 5-door fastback, single rear motor (eDrive40, 250 kW / 340 PS, RWD) + dual-motor xDrive (M50, 400 kW / 544 PS, AWD). (HeadLightMag launch coverage)
2023-03-15	MY2023 update — eDrive40 replaced by eDrive35 M Sport ฿3,899,000 (286 PS, smaller 70.3 kWh battery, RWD, more accessible entry). i4 M50 repriced ฿5,259,000 (uplift). (HeadLightMag 2023-03; Autolifethailand 2023)
2024-11	Price-cut promo — i4 eDrive35 M Sport discounted to ฿2,899,000 (−฿1,030,000 from ฿3,929,000 list, −26 %). Cited as BMW TH's response to BYD Seal Performance + Tesla Model 3 Highland pricing wave. (Autolifethailand 2024-11)
2025	LCI facelift arrives in TH — new front fascia (redesigned closed kidney grille, L-shaped DRL signature, optional Laserlight rear), interior tech update. eDrive35 LCI gets larger usable battery (67.1 kWh, up from 65 kWh prior) and 500 km WLTP range. Updated MSRP: eDrive35 M Sport ฿3,789,000, M50 xDrive ฿5,149,000. (ZigWheels TH 2026; Paultan Malaysia LCI)

Trims

i4 eDrive35 M Sport — edrive35-m-sport (current MY2025 LCI) ฿3,789,000

Spec	Value	Source
Launch MSRP (2022-02, as eDrive40 M Sport CBU)	฿4,499,000	HeadLightMag
eDrive35 launch MSRP (2023-03-15)	฿3,899,000	HeadLightMag 2023-03
Current MSRP (May 2026, MY2025 LCI)	฿3,789,000	ZigWheels 2026
Battery (kWh) gross / usable	70.3 / 67.1 (LCI; pre-LCI 70.3 / 65)	EV-Database eDrive35
Battery chemistry	NMC prismatic, Samsung SDI [unverified — likely NMC811]	derived
Voltage architecture	400 V	EV-Database
Cell format	Prismatic, ~96 cells	derived
Range (WLTP)	500 km (LCI; pre-LCI 483 km, MY2025 longer with SiC inverter)	Paultan LCI review
Drive	RWD	same
Rear motor	210 kW / 286 PS / 400 Nm (excited synchronous, wound-rotor)	same
0–100 km/h	6.0 s	same
Top speed	190 km/h	same
AC charging	11 kW (Type 2; 22 kW optional)	EV-Database
DC charging peak	180 kW (CCS2) [verify TH spec — global is 180 kW peak]	EV-Database
DC 10–80%	~31 min	derived
L × W × H	4,785 × 1,852 × 1,448 mm	BMW press
Wheelbase	2,856 mm	same
Curb weight	2,055 kg	EV-Database
Trunk capacity	470 L (1,290 L seats folded)	same
Seats	5	same
Wheels	19″ M Aero Style 859M [verify — could be 18″ base + 19″ on M Sport]	derived
Drag coefficient (Cd)	0.24	BMW press
Origin (May 2026)	CBU-Munich, Germany	BMW Group

Standard equipment (eDrive35 M Sport LCI)

• BMW Curved Display — 12.3″ instrument + 14.9″ touchscreen, single curved glass panel running iDrive 9 (Linux-based OS 9)
• M Sport package — M Aero kit, M-specific suspension, M sports steering wheel, M door sills
• Vernasca leather sport seats
• Adaptive LED headlights with cornering function
• Harman Kardon 16-speaker surround sound [verify TH std vs option]
• Wireless Apple CarPlay + Android Auto
• Driving Assistant Professional (L2+ ADAS — Adaptive Cruise, Lane Keep, Active Steering, Blind Spot)
• Parking Assistant Plus (surround-view + remote 3D)
• Glass sunroof (panoramic) [verify TH std vs option]

Distinctive features (vs M50)

• RWD (vs xDrive AWD on M50) — more analog, lighter, more efficient
• Smaller battery (70.3 vs 83.9 kWh)
• 19″ wheels (M50 gets 19/20″ M alloys)
• Single-motor with wound-rotor synchronous architecture (vs M50's dual-motor PSM front + WRSM rear)

i4 M50 xDrive — m50-xdrive (current MY2025 LCI) ฿5,149,000

Spec	Value	Source
Launch MSRP (2022-02 CBU)	฿4,999,000	HeadLightMag
2023 MSRP	฿5,259,000	HeadLightMag 2023
Current MSRP (May 2026, LCI)	฿5,149,000	ZigWheels 2026
Battery (kWh) gross / usable	83.9 / 80.7	Auto-Data BMW i4 M50
Voltage architecture	400 V	EV-Database
Range (WLTP)	521 km (pre-LCI); LCI ~590 km claimed [verify]	Autolifethailand i4
Drive	AWD (xDrive)	same
Front motor	190 kW / 258 PS PSM	BMW press
Rear motor	230 kW / 313 PS WRSM	same
Combined power	400 kW / 544 PS (with Sport Boost overboost)	same
Combined torque	795 Nm	same
0–100 km/h	3.9 s (Sport Boost)	same
Top speed	225 km/h (electronically limited)	same
AC charging	11 kW (22 kW opt)	EV-Database
DC charging peak	205 kW (CCS2)	EV-Database
DC 10–80%	~31 min	same
L × W × H	4,785 × 1,852 × 1,448 mm	same
Curb weight	2,215 kg	EV-Database
Wheels	19″ / 20″ M alloys	derived
Origin (May 2026)	CBU-Munich, Germany	BMW Group

Standard equipment (M50 xDrive) — additions vs eDrive35

• M Sport Pro package (M Performance suspension, M brakes, larger 19″ M alloys, M-specific exhaust note simulation via Hans Zimmer M Drive sound)
• Variable Sport Steering
• Adaptive M Suspension
• M Sport Brakes (blue calipers)
• M Sport Differential (electronic, on rear axle)
• Carbon-fiber-reinforced-plastic (CFRP) roof option
• 20″ M alloy wheels (optional 21″)
• Heated front + rear seats (vs eDrive35 front only)
• Acoustic glass

Colors (i4)

Name (EN / TH)	Hex [unverified — derived from BMW global palette]	Available on
Alpine White (non-metallic)	#F0F0F0	All trims (no-cost)
Black Sapphire metallic	#0B0B0F	All trims
Mineral White metallic	#E6E6E0	All trims
Skyscraper Grey metallic	#787E81	All trims
M Portimao Blue metallic	#1F4FAB	M50 (M-exclusive)
Brooklyn Grey metallic	#3A3F44	All trims
Sao Paulo Yellow	#E9D900	M50 (M-exclusive, LCI) [verify TH avail]
Frozen Pure Grey	#5F6168	BMW Individual option

[unverified — full TH-market color list; needs configurator capture]

Sources

• HeadLightMag — i4 launch 2022
• HeadLightMag — eDrive35 launch 2023
• Autolifethailand — i4 2023
• Autolifethailand — i4 discount 2024-11
• ZigWheels — i4 2026
• EV-Database — i4 eDrive35 (LCI)
• BMW i4 — Wikipedia
• Paultan Malaysia — i4 LCI 2025 review

Verification matrix — i4

Field	Status	Source	Notes
Launch date 2022-02	✓	HeadLightMag
eDrive35 launch 2023-03-15	✓	HeadLightMag
LCI launch in TH	◐	Paultan (Malaysia comparable)	Date unspecified — assumed mid-2025
Current MSRP eDrive35 ฿3,789,000	✓	ZigWheels 2026
Current MSRP M50 ฿5,149,000	✓	ZigWheels 2026
Battery kWh (eDrive35)	✓	EV-Database
Battery kWh (M50)	✓	Auto-Data
WLTP range eDrive35 (LCI 500 km)	◐	Paultan/HeadLightMag	Cross-checked global LCI = 500 km
WLTP range M50 (LCI claimed ~590 km)	✗	—	TH-spec WLTP for LCI M50 unverified
0–100 eDrive35 (6.0 s)	✓	BMW
0–100 M50 (3.9 s w/ Boost)	✓	BMW
DC peak eDrive35 (180 kW)	◐	EV-Database	pre-LCI 180 kW; LCI may be higher (verify)
DC peak M50 (205 kW)	✓	EV-Database
Origin CBU-Munich	✓	BMW Plant Munich roster
Cd 0.24	✓	BMW press
Wallbox included free	✓	BMW Press 2025
Color hex codes	✗	derived	Full TH palette needs configurator capture

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i5 Saloon — E-segment electric sedan (G60) — TH BEV moat model

BMW's locally-assembled electric 5 Series. Built on the CLAR platform, the G60 5 Series is sold in TH in three drivetrains: i5 eDrive40 (RWD, single rear motor — CKD-Rayong since 2H 2025), i5 M60 xDrive (AWD dual-motor), and the limited i5 Touring estate. The i5 eDrive40 M Sport CKD-Rayong is the most strategically important BMW BEV in Thailand — it's the first CKD BMW EV in ASEAN, the i5 is also assembled in Munich/Dingolfing/Shenyang plants, and Thailand is now BMW Group's third BEV-capable production site globally (Munich + Shenyang + Rayong).

Lineage & platform

• Generation: G60 Saloon + G61 Touring — first BMW 5 Series to offer a BEV variant, global launch 2023-05. TH launch 2023-10.
• Platform: CLAR (mixed-energy, same as ICE 5 Series 530e PHEV).
• Architecture: 400 V.
• Battery technology: Gen5 NMC prismatic, 84.4 kWh gross / 81.2 kWh usable.
• Origin (TH eDrive40 M Sport, May 2026): CKD-Rayong since 2H 2025. CKD Thailand is BMW's first ASEAN BEV CKD operation.
• Origin (TH M60 xDrive + Touring): CBU-Dingolfing, Germany.

Lineup events / timeline

Date	Event
2023-10-19	TH launch (CBU) — i5 eDrive40 M Sport ฿4,999,000 + i5 M60 xDrive ฿5,599,000. Initial CBU-Dingolfing import. (BMW Press i5 launch)
2024-03-25	MY2024 update / 45th BIMS — additional i5 eDrive40 M Sport (Inspiring) variant ฿4,599,000 added (−฿400 k from base eDrive40 — lower equipment level). Three trims now: eDrive40 Inspiring / eDrive40 M Sport / M60 xDrive. (HeadLightMag 2024-03; Autolifethailand)
2024-07-18	i5 Touring drop — Online-only via shop.bmw.co.th, only 10 units allocated to TH. i5 eDrive40 M Sport Touring ฿4,899,000 (7 units) + Touring Pro ฿4,999,000 (3 units). Wagon body-style halo. (BMW Press i5 Touring; Spin9)
2025	CKD-Rayong production launches — i5 eDrive40 M Sport (locally assembled) at ฿3,499,000 (−฿1.5 m / −30 % from prior CBU). Adds silicon carbide (SiC) semiconductor inverter — first BMW model to use SiC in TH, +45 km range → 627 km WLTP. Thailand's first CKD BMW BEV. (BMW Press i5 CKD; Autolifethailand i5 CKD)
2026-01	Malaysia CKD i5 follows (BMW Inokom Kulim plant) — confirms ASEAN-first status of TH. (Paultan Malaysia CKD)

Trims

i5 eDrive40 M Sport (CKD) — edrive40-m-sport-ckd (current) ฿3,499,000

Spec	Value	Source
Launch MSRP (2025 CKD launch)	฿3,499,000	BMW Press
Prior CBU MSRP (2023-10 → 2024)	฿4,999,000	HeadLightMag 2024
CKD savings vs CBU	−฿1,500,000 / −30 %	computed
Current MSRP (May 2026)	฿3,499,000	same
Battery (kWh) gross / usable	84.4 / 81.2 (CKD pack — assembled at Plant Rayong HV battery facility)	EV-Database i5 eDrive40
Battery chemistry	NMC prismatic (Gen5), Samsung SDI	derived
Voltage architecture	400 V	EV-Database
Range (WLTP)	627 km (CKD, post-SiC) [pre-CKD CBU was 582 km]	BMW Press CKD
Drive	RWD	EV-Database
Rear motor	250 kW / 340 PS / 400 Nm WRSM (wound-rotor synchronous)	same
Combined power	250 kW / 340 PS	same
0–100 km/h	6.0 s	same
Top speed	193 km/h	same
AC charging	11 kW Type 2 (22 kW optional)	same
DC charging peak	205 kW (CCS2)	same
DC 10–80%	~30 min	same
L × W × H	5,060 × 1,900 × 1,515 mm	same
Wheelbase	2,995 mm	same
Curb weight	2,205 kg	same
Trunk capacity	490 L	same
Wheels	19″ Aerodynamic Style 933	derived
Drag coefficient (Cd)	0.23	BMW press
Origin (May 2026)	CKD-Plant Rayong, Thailand	BMW Press CKD

Standard equipment (i5 eDrive40 M Sport CKD)

• BMW Curved Display — 12.3″ + 14.9″ OLED + iDrive 9 (Linux OS 9)
• M Sport package (front + rear M aero, M Sport seats, M leather steering wheel)
• Vernasca leather seats (heated front)
• Adaptive LED headlights with BMW Iconic Glow contour lighting
• Harman Kardon 16-speaker sound system
• Driving Assistant Professional (L2+ ADAS)
• Parking Assistant Plus + 360° camera
• Panoramic glass sunroof
• Augmented Reality View navigation
• BMW Wallbox 11 kW included free
• Trailer hitch capability [unverified]
• Hans Zimmer "IconicSounds Electric" composed driving-mode audio

Distinctive feature — SiC inverter (CKD-only)

The TH-CKD i5 eDrive40 is BMW's first BMW model in TH to use silicon carbide (SiC) semiconductor power electronics — replacing the silicon-IGBT inverter of pre-CKD imports. SiC inverters cut switching losses ~5–7 %, adding +45 km of WLTP range (582 → 627 km) for free. SiC will become standard across BMW's Gen5-platform BEVs over 2026. The Plant Rayong-assembled i5 eDrive40 is the first SiC-equipped CKD vehicle in ASEAN. (BMW Press 2025 — i5 CKD launch)

i5 eDrive40 M Sport (CBU Inspiring) — edrive40-m-sport-inspiring ฿4,599,000

Less-equipped CBU variant — same powertrain, lower trim. Likely phased out in favor of CKD by H2 2026. [verify — Inspiring trim may still be on price list in May 2026]

Spec	Value	Source
Launch MSRP (2024-03-25)	฿4,599,000	HeadLightMag
Current MSRP (May 2026)	฿4,599,000 [verify still listed]	derived
Battery / power / range	Same as eDrive40 (84.4 / 81.2 kWh, 340 PS, 582 km WLTP pre-SiC)	EV-Database
Differences vs CKD	Less equipment (Inspiring is lower trim — no leather upgrade, fewer driver-assist items)	BMW configurator
Origin	CBU-Dingolfing, Germany	BMW Group

Standard equipment (Inspiring)

Shared eDrive40 baseline plus the Inspiring trim's specific downgrades vs the regular M Sport (lower-equipment positioning):

• BMW Curved Display (12.3″ + 14.9″, BMW Live Cockpit Professional, iDrive 9)
• M Sport package (M body trim, gloss-black accents)
• Adaptive LED headlights
• Sport front seats (vs Comfort seats on regular M Sport — no ventilated front seats)
• M Sport suspension (vs Adaptive Suspension on regular M Sport)
• 19″ Double-Spoke BiColor Grey alloy wheels, 245/45 R19 (vs 20″ M Aerodynamic)
• Harman Kardon surround sound
• Ambient / contour interior lighting
• Comfort Access keyless entry
• Wireless phone charging
• Wireless Apple CarPlay + Android Auto
• Driving Assistant Plus (vs Driving Assistant Professional on regular M Sport)
• No M-design rear spoiler

Sources: HeadLightMag 2024-03-25 (baseline equipment), Autolifethailand (Inspiring-vs-M-Sport deltas: 19″ wheels / Sport seats / M Sport suspension / Driving Assistant Plus / no ventilated seats / no rear spoiler).

i5 M60 xDrive — m60-xdrive ฿5,599,000

Spec	Value	Source
Launch MSRP (2023-10-19)	฿5,599,000	HeadLightMag
Current MSRP (May 2026)	฿5,599,000	BMW TH
Battery (kWh) gross / usable	84.4 / 81.2	EV-Database
Voltage architecture	400 V	EV-Database
Range (WLTP)	455–516 km	EV-Database
Drive	AWD (xDrive)	same
Front motor	192 kW / 261 PS / 365 Nm	BMW
Rear motor	250 kW / 340 PS / 430 Nm	BMW
Combined power	442 kW / 601 PS (with M Launch Boost, peak)	same
Combined torque	795 Nm (820 Nm with Boost)	same
0–100 km/h	3.8 s (Launch Control)	EV-Database
Top speed	230 km/h	same
AC charging	11 kW	same
DC charging peak	205 kW	same
Origin (May 2026)	CBU-Dingolfing, Germany	BMW Group
Wheels	20″ M alloys (21″ optional)	BMW config

Distinctive features (M60 vs eDrive40)

• AWD xDrive Electric (front PSM + rear WRSM)
• M Adaptive Suspension Pro (lower ride height, M-tuned dampers)
• M Sport Brakes (4-piston front, blue calipers) — optional carbon-ceramic
• M Sport Differential (electronic, rear) + integral active rear-axle steering [verify TH spec]
• 20″/21″ M alloys
• M-specific exterior trim (M kidney surrounds, gloss-black accents)
• Boost paddle (M-button on steering wheel)
• Hans Zimmer "M Sport" sound mode (sharper synthetic acoustics)

i5 eDrive40 M Sport Touring + Pro — limited 10 units ฿4,899,000 / ฿4,999,000

Wagon body-style, online-exclusive drop 2024-07, allocation already sold (7 units M Sport + 3 units M Sport Pro). Sold via shop.bmw.co.th, not via dealers.

Spec	Value	Source
Launch MSRP (2024-07-18)	M Sport ฿4,899,000 / M Sport Pro ฿4,999,000	Spin9
Allocation	10 units total (7 + 3)	same
Status (May 2026)	Sold out — collectible. Used-market premium likely.	derived
Battery / motor	Same as eDrive40 (81.2 kWh usable, 340 PS RWD)	same
WLTP range	560 km (slightly less than saloon due to wagon body)	same
Trunk capacity	570–1,700 L (longest wheelbase in segment 2,995 mm)	BMW Press
L × W × H	5,060 × 1,900 × 1,520 mm	BMW
0–100 km/h	6.1 s	BMW
Origin	CBU-Dingolfing	BMW Group
Notable	First all-electric BMW 5 Series Touring ever sold in TH; only 10 units.	BMW Press

Colors (i5)

Name (EN / TH)	Hex [unverified — derived]	Available on
Alpine White (non-metallic)	#F0F0F0	All trims (no-cost)
Black Sapphire metallic	#0B0B0F	All trims
Mineral White metallic	#E6E6E0	All trims
Sophisto Grey metallic	#444C50	All trims
Tanzanite Blue II metallic	#1A2D45	All trims
Cape York Green metallic	#1A3527	All trims
M Carbon Black metallic	#26282D	M60 + Touring
BMW Individual Frozen Tanzanite Blue	#1A2D45 (matte)	M60 Pro option

[unverified — configurator capture needed for full hex list]

Sources

• BMW Press — i5 launch 2023
• HeadLightMag — i5 MY2024 + Inspiring
• Autolifethailand — i5 G60 2024
• BMW Press — i5 Touring launch
• Spin9 — i5 Touring 10-unit drop
• BMW Press — i5 CKD launch 2025
• Autolifethailand — i5 CKD price ฿3.499 m
• EV-Database — i5 eDrive40
• EV-Database — i5 M60
• Car250 — i5 launch report

Verification matrix — i5

Field	Status	Source	Notes
CBU launch 2023-10-19	◐	BMW Press	exact day verified by HeadLightMag
Inspiring variant added 2024-03-25	✓	HeadLightMag
Touring drop 2024-07-18	✓	BMW Press + Spin9
CKD launch 2025 (2H)	✓	BMW Press 2025	exact date [unverified — likely Aug/Sep 2025]
CKD MSRP ฿3,499,000	✓	BMW Press + Autolifethailand
CBU eDrive40 prior MSRP ฿4,999,000	✓	HeadLightMag
M60 MSRP ฿5,599,000	✓	BMW TH
WLTP CKD 627 km	✓	BMW Press
WLTP CBU 582 km	✓	EV-Database
SiC inverter (CKD-only)	✓	BMW Press
Battery 81.2 kWh usable	✓	EV-Database
400 V architecture	✓	EV-Database
Touring allocation (7+3=10)	✓	Spin9 + Autobuzz
CKD plant location	✓	Plant Rayong	BMW Manufacturing Thailand
Color hex codes	✗	derived	Configurator capture needed

---

i7 Saloon — F-segment electric luxury flagship (G70)

BMW's electric 7 Series. The G70 is the first 7 Series generation to offer a BEV variant, sharing the CLAR-based platform with the ICE 740i / 750e PHEV / M760e. The i7 sits squarely against the Mercedes-Maybach EQS SUV (different body) and especially the Mercedes EQS Saloon and Lucid Air (not in TH). At ฿7.5–10 m it's the most expensive BMW BEV in Thailand. The i7 M70 xDrive ฿9,999,000 is currently the priciest BMW BEV trim sold in TH.

Lineage & platform

• Generation: G70 — first generation, global launch 2022-04 (Munich premiere), TH launch 2022-10-11.
• Platform: CLAR (shared with ICE 7 Series + 750e PHEV).
• Architecture: 400 V (376.4 V battery voltage).
• Battery technology: Gen5 NMC prismatic, 105.7 kWh gross / 101.7 kWh usable.
• Origin (TH): CBU-Dingolfing, Germany (BMW Plant Dingolfing, all 7 Series/i7 globally).

Lineup events / timeline

Date	Event
2022-10-11	TH launch — 3 trims: i7 xDrive60 M Sport First Edition ฿7,599,000 + M Sport ฿7,849,000 + M Sport Gran Lusso ฿8,599,000. Single-spec battery 105.7 kWh, 544 PS dual-motor xDrive, 625 km WLTP. (HeadLightMag launch; Autolifethailand)
2023-09-01	i7 M70 xDrive launch — top-spec M Performance variant added at ฿9,999,000. Dual eDrive Gen5 motors 485 kW / 659 PS / 1,015 Nm (with Launch Control), 0–100 in 3.7 s, top speed 250 km/h. (HeadLightMag M70)
2024–2025	Price-cut promo — i7 xDrive60 M Sport repositioned to ~฿4,499,000–4,999,000 off-list discount as BMW responds to Chinese-premium pressure. List price held at ฿7,599 k+. (BMW BIMS 2025 promo)

Trims

i7 xDrive60 M Sport — xdrive60-m-sport ฿7,949,000

Spec	Value	Source
Launch MSRP (2022-10-11)	฿7,849,000	HeadLightMag
Current MSRP (May 2026, list)	฿7,949,000	ZigWheels TH
Promotional pricing 2024-2025	Discounted to ~฿4.5–5 m off-list	BMW Press BIMS
Battery (kWh) gross / usable	105.7 / 101.7	EV-Database
Battery chemistry	NMC prismatic, Samsung SDI	derived
Voltage architecture	400 V (376.4 V pack)	Wikipedia G70
Range (WLTP)	591–625 km	EV-Database
Drive	AWD (xDrive)	same
Front motor	190 kW / 258 PS	BMW
Rear motor	230 kW / 313 PS	same
Combined power	400 kW / 544 PS	same
Combined torque	745 Nm	same
0–100 km/h	4.7 s	same
Top speed	240 km/h	same
AC charging	11 kW (22 kW optional)	EV-Database
DC charging peak	195 kW (CCS2)	EV-Database
DC 10–80%	34 min	same
L × W × H	5,391 × 1,950 × 1,544 mm	same
Wheelbase	3,215 mm	same
Curb weight	2,640 kg	same
Trunk capacity	500 L	same
Wheels	20″ / 21″ M aerodynamic	BMW config
Drag coefficient (Cd)	0.24	BMW press
Origin	CBU-Dingolfing, Germany	BMW Group

Standard equipment (xDrive60 M Sport First Edition / M Sport)

• BMW Curved Display + BMW Theatre Screen (31.3″ 8K rear-cabin display drops down from headliner, Amazon Fire TV built-in)
• M Sport package (M aero, M sports steering wheel, M-specific seats)
• Executive Lounge rear seats (heated, ventilated, massaging, reclining to ~42°)
• Bowers & Wilkins Diamond Surround Sound 35-speaker [verify TH std vs option]
• 4-zone climate
• Crystal-effect iDrive controller (Swarovski glass)
• Rear-seat touchscreen tablets (5.5″, removable) [verify TH std]
• Sky Lounge panoramic glass roof (with starlight effect lighting)
• Adaptive Air Suspension w/ Integral Active Steering (rear-wheel steering)
• Driving Assistant Professional Plus (L2+ ADAS — Highway Assistant semi-autonomous lane-change in compatible markets)
• Soft-close doors
• BMW Iconic Glow illuminated kidney grille
• BMW Curved Display 14.9″ touch
• Vegan SensaTec / Merino leather options

Distinctive features (xDrive60 vs M70)

• 544 PS vs 659 PS
• 4.7 s vs 3.7 s 0–100
• 20″ wheels vs 21″/22″ standard on M70
• Suspension setup tuned for comfort vs M70's more aggressive M Adaptive Suspension Pro

i7 M70 xDrive — m70-xdrive ฿9,999,000

The M Performance flagship — the most powerful BMW BEV in production.

Spec	Value	Source
Launch MSRP (2023-09-01)	฿9,999,000	HeadLightMag M70
Current MSRP (May 2026, list)	฿9,999,000+ (configurator may show ~฿10,049,000 with options)	Checkraka
Battery (kWh) gross / usable	105.7 / 101.7	EV-Database M70
Voltage architecture	400 V	same
Range (WLTP)	560 km (less than xDrive60 due to higher power draw + aero)	same
Drive	AWD (xDrive M-specific)	same
Front motor	190 kW / 258 PS / 365 Nm PSM (current-excited)	BMW
Rear motor	295 kW / 401 PS / 650 Nm WRSM	same
Combined power	485 kW / 659 PS (with M Launch Control overboost)	HeadLightMag
Combined torque	1,015 Nm (with M Launch Control); 1,100 Nm in some global markets [verify TH spec]	same
0–100 km/h	3.7 s	same
Top speed	250 km/h (M-Driver's Package limited)	same
AC charging	11 kW (22 kW std on M70) [verify]	derived
DC charging peak	195 kW	EV-Database
Wheels	21″ M standard, 22″ M optional	BMW config
Origin	CBU-Dingolfing, Germany	BMW Group

Distinctive features (M70 vs xDrive60)

• M-tuned WRSM rear motor (295 kW vs 230 kW) — most powerful BMW rear motor ever produced as of 2023 launch
• M Sport Differential (electronic locking)
• Active rear-axle steering (Integral Active Steering, standard)
• M Sport Brakes (compound, 4-piston front)
• M Adaptive Suspension Pro
• BMW IconicSounds Electric — Hans Zimmer M Drive sound mode
• Specific M70 exterior trim (M kidney surround, M-specific 21″ wheels, M cerium-grey accents)
• 250 km/h top speed (vs 240 km/h on xDrive60)
• M Boost paddle on steering wheel

Colors (i7)

Name (EN / TH)	Hex [unverified — derived]	Available on
Alpine White (non-metallic)	#F0F0F0	xDrive60
Black Sapphire metallic	#0B0B0F	All trims
Mineral White metallic	#E6E6E0	All trims
Oxide Grey metallic	#4A4F52	All trims
Sapphire Black metallic	#161719	All trims
BMW Individual Aventurin Red metallic	#3A1719	All trims (BMW Individual)
BMW Individual Frozen Tanzanite Blue II	#1F2937 (matte)	M70 only
BMW Individual Two-Tone (e.g. Aventurin Red / Black Sapphire)	varies	xDrive60 Gran Lusso + M70 (BMW Individual)

[unverified — full hex list needs configurator capture]

Sources

• HeadLightMag — i7 launch 2022-10-11
• HeadLightMag — i7 M70 launch 2023-09-01
• Autolifethailand — i7 launch
• BMW TH — i7 M70 product page
• BMW TH — i7 product page
• EV-Database — i7 xDrive60
• EV-Database — i7 M70
• BMW 7 Series G70 — Wikipedia
• Garagelife — i7 3 trims
• Checkraka — i7 M70 listing

Verification matrix — i7

Field	Status	Source	Notes
TH launch 2022-10-11	✓	HeadLightMag
M70 xDrive launch 2023-09-01	✓	HeadLightMag
xDrive60 launch trims (M Sport / First Edition / Gran Lusso)	✓	HeadLightMag + Garagelife
Battery 105.7 kWh gross / 101.7 usable	✓	EV-Database / Wikipedia
400 V (376.4 V)	✓	Wikipedia G70
xDrive60 544 PS	✓	BMW
M70 659 PS (with Launch Control)	✓	HeadLightMag
M70 1,015 Nm	✓	HeadLightMag
M70 0-100 3.7 s	✓	HeadLightMag
WLTP xDrive60 625 km	✓	Autolifethailand
WLTP M70 560 km	◐	EV-Database	TH WLTP may differ slightly
DC peak 195 kW	✓	EV-Database
Origin CBU-Dingolfing	✓	BMW Plant Dingolfing roster
Theatre Screen 31.3″	◐	BMW Press	TH availability per-trim unverified
Bowers & Wilkins Diamond audio (std vs opt)	✗	—	needs TH-spec configurator capture
Color hex codes	✗	derived	Configurator capture needed

---

iX — full-size luxury electric SUV (I20, pre-LCI in TH)

BMW's first dedicated BEV SUV, launched globally 2021-11 and the first BMW i model in Thailand (June 2021). The iX is built on a dedicated aluminium-CFRP space-frame chassis (not shared with any ICE SUV) at BMW Plant Dingolfing. It's the iX I20 (pre-LCI) that's currently on sale in TH — BMW Thailand has not yet launched the 2026 iX LCI facelift (xDrive45 / xDrive60 / M70 naming) as of May 2026, though Malaysia + global markets have it.

Lineage & platform

• Generation: I20 — first generation, global launch 2021-11. LCI facelift unveiled globally 2025-01 (xDrive45 / xDrive60 / M70 naming), not yet on sale in TH as of May 2026.
• Platform: iX-specific aluminium space-frame with CFRP reinforcement — purpose-built, not shared with ICE.
• Architecture: 400 V.
• Battery technology: Gen5 NMC prismatic — two battery sizes: 76.6 kWh usable (xDrive40) + 111.5 kWh usable (xDrive50).
• Origin (TH): CBU-Dingolfing, Germany.

Lineup events / timeline

Date	Event
2021-06-15	Pre-orders open — iX xDrive50 Sport ฿5,999,000, 20-unit limited launch. Thailand first ASEAN market to sell iX. (Paultan 2021; Autobuzz)
2021-11-18	Official market launch — iX + iX3 both arrive in dealer showrooms. (Story Thailand)
2022-09	iX xDrive40 added at ฿4,999,000 (alongside xDrive50 ฿5,999,000) — base trim, smaller 76.6 kWh battery, single-motor reportedly [verify — xDrive40 was dual-motor too]. (Autospinn 2022; Autolifethailand)
2023-03-18	MY2023 update — new variant naming iX xDrive40 Sport ฿5,299,000 + iX xDrive50 Sport ฿6,299,000. Both Sport-trim. (HeadLightMag 2023-03)
2024	Trim repositioning — list MSRP dropped slightly to ฿5,149,000 / ฿6,149,000. (ZigWheels 2025; Car2Day 2024)
2025–2026	iX LCI facelift global launch (xDrive45 / xDrive60 / M70). TH-market iX LCI launch not yet confirmed as of May 2026 — TH still sells pre-LCI xDrive40 Sport + xDrive50 Sport. Likely H2 2026 introduction [unverified].

Trims

iX xDrive40 Sport — xdrive40-sport (pre-LCI) ฿5,149,000

Spec	Value	Source
Launch MSRP (2022-09)	฿4,999,000	Autospinn
MY2023 MSRP	฿5,299,000	HeadLightMag
Current MSRP (May 2026)	฿5,149,000	ZigWheels
Battery (kWh) gross / usable	80 / 76.6	EV-Database iX xDrive40
Voltage architecture	400 V	EV-Database
Range (WLTP)	425 km	same
Drive	AWD (xDrive)	same
Front motor	140 kW / 190 PS	BMW
Rear motor	190 kW / 258 PS	same
Combined power	240 kW / 326 PS	same
Combined torque	630 Nm	same
0–100 km/h	6.1 s	same
Top speed	200 km/h	same
AC charging	11 kW	same
DC charging peak	150 kW (CCS2) — vs xDrive50's 200 kW	same
L × W × H	4,953 × 1,967 × 1,696 mm	same
Wheelbase	3,000 mm	same
Curb weight	2,440 kg	same
Trunk capacity	500 L (1,750 L seats folded)	same
Wheels	20″ Aerodynamic Style 1010	BMW
Drag coefficient (Cd)	0.25	BMW press
Origin	CBU-Dingolfing, Germany	BMW Group

Standard equipment (iX xDrive40 Sport)

• BMW Curved Display — 12.3″ + 14.9″ OLED + iDrive 8 / 8.5 (older OS than i5's iDrive 9)
• Sport package (sport seats, sport steering wheel)
• BMW IconicSounds Electric (Hans Zimmer composed audio)
• Glass controls (crystal-effect iDrive controller, gear selector)
• Vernasca leather seats — heated, ventilated front
• Sky Lounge panoramic glass roof with electrochromatic dimming (electronically tintable) [verify TH std]
• 4-zone climate
• Harman Kardon 18-speaker surround sound
• Adaptive air suspension (2-axle)
• Adaptive LED headlights with cornering function
• Driving Assistant Professional (L2+ ADAS)
• Parking Assistant Plus (surround-view + remote 3D)
• BMW iX-specific design elements — vertical kidney grille (closed, body-coloured), illuminated grille surround, frameless doors, hexagonal steering wheel
• Soft-close doors
• BMW Wallbox 11 kW included free

iX xDrive50 Sport — xdrive50-sport ฿6,149,000

Spec	Value	Source
Launch MSRP (2021-06-15, limited 20 units)	฿5,999,000	Paultan 2021
MY2023 MSRP	฿6,299,000	HeadLightMag
Current MSRP (May 2026)	฿6,149,000	ZigWheels
Battery (kWh) gross / usable	111.5 / 105.2	EV-Database iX xDrive50
Voltage architecture	400 V	EV-Database
Range (WLTP)	610–630 km	same
Drive	AWD (xDrive)	same
Front motor	190 kW / 258 PS	BMW
Rear motor	230 kW / 313 PS	same
Combined power	385 kW / 523 PS	same
Combined torque	765 Nm	same
0–100 km/h	4.6 s	same
Top speed	200 km/h	same
AC charging	11 kW (22 kW optional)	same
DC charging peak	200 kW	same
Wheels	21″ Aerodynamic / M Sport optional 22″	BMW
Origin	CBU-Dingolfing, Germany	BMW Group

Distinctive features (xDrive50 vs xDrive40)

• Larger battery (105 vs 76.6 kWh usable, +37 % capacity)
• More power (385 vs 240 kW)
• Faster DC charging (200 vs 150 kW)
• More range (610 vs 425 km WLTP, +44 %)
• 21″ wheels standard
• M Sport optional package available (with 22″ M wheels)
• Sky Lounge w/ electrochromatic dimming standard

Standard equipment (xDrive50 Sport)

From the official BMW Thailand launch (2021-11-18) press release and the current ZigWheels TH listing:

• BMW Curved Display (12.3″ info + 14.9″ control, BMW Operating System 8)
• Bowers & Wilkins Diamond Surround Sound System (4D Audio, head-restraint speakers)
• Two-axle air suspension with electronically controlled dampers
• Integral Active Steering (active rear-axle steering) + Sport brakes
• 22″ aerodynamic wheels (bicolour 3D polished, noise-reduced tyres, 275/40 R22)
• Leather upholstery (olive-leaf-tanned) with FSC-certified wood + natural-material trim
• Electric memory front seats with heating
• Panoramic glass sunroof (Sky Lounge w/ electrochromatic dimming)
• Automatic climate with air purifier + glove-box cooling + rear ventilation
• Parking Assistant Plus incl. Surround View Camera + Remote 3D
• Driving Assistant Professional suite — Steering & Lane Control Assistant, Active Cruise Control with Stop&Go
• Hexagonal steering wheel + Head-Up Display
• BMW IconicSounds Electric (Hans Zimmer)

Sources: The Story Thailand — BMW iX/iX3 TH launch 2021-11-18 (Curved Display, B&W Diamond, air suspension + Integral Active Steering, 22″ aero wheels, Parking Assistant Plus, Driving Assistant Pro, sustainable materials), ZigWheels TH iX xDrive50 Sport (22″ wheels, Parking Assistant Plus + Surround View, leather/memory/heated seats, sunroof, climate). [note: official TH-launch car shipped 22″ aero wheels standard; doc spec table lists 21″ standard / 22″ optional from later config — verify against current MY price list]

Colors (iX)

Name (EN / TH)	Hex [unverified — derived]	Available on
Alpine White (non-metallic)	#F0F0F0	All trims
Black Sapphire metallic	#0B0B0F	All trims
Mineral White metallic	#E6E6E0	All trims
Aventurin Red metallic	#3A1719	All trims
Storm Bay metallic	#3C414A	All trims
Sophisto Grey metallic	#444C50	All trims
BMW Individual Frozen Pure Grey	#5F6168 (matte)	xDrive50 BMW Individual option
BMW Individual Aventurin Red Metallic	#3A1719 (with Individual pinstripe)	xDrive50

[unverified — full TH hex list]

Sources

• Paultan 2021 — iX pre-order
• Autobuzz 2021 — TH first ASEAN
• Story Thailand 2021 — iX + iX3 official launch
• Autospinn 2022 — xDrive40 added
• HeadLightMag 2023-03-18 — MY2023 iX
• Autolifethailand iX
• Car2Day 2024 — iX xDrive40 Sport
• ZigWheels — iX 2026
• EV-Database — iX xDrive40

Verification matrix — iX

Field	Status	Source	Notes
TH pre-order 2021-06-15	✓	Paultan
Official launch 2021-11-18	✓	Story Thailand
Launch trim xDrive50 ฿5,999,000 (20 units)	✓	Paultan
xDrive40 added 2022-09	✓	Autospinn
MY2023 Sport naming 2023-03-18	✓	HeadLightMag
Current xDrive40 ฿5,149,000	✓	ZigWheels
Current xDrive50 ฿6,149,000	✓	ZigWheels
xDrive40 battery 76.6 kWh usable	✓	EV-Database
xDrive50 battery 105.2 kWh usable	✓	EV-Database
400 V	✓	EV-Database
WLTP xDrive40 425 km	✓	EV-Database
WLTP xDrive50 610-630 km	✓	EV-Database
Origin CBU-Dingolfing	✓	BMW
iX LCI (xDrive45/xDrive60/M70) TH launch	✗	—	Not yet launched in TH as of May 2026
iX M70 TH availability	✗	—	Not on TH price list — only global market
Color hex codes	✗	derived	Configurator capture needed

---

iX1 L — compact electric SUV (U11, long-wheelbase) — Asia-exclusive variant

BMW's most affordable BEV in Thailand and the only one in the sub-฿2.5 m bracket. The iX1 L is a long-wheelbase variant specifically designed for Asian markets (initially China + Thailand

• Malaysia + Indonesia + India). Built on the U11 / FAAR platform shared with ICE X1 and MINI Countryman. Front-drive single-motor — the only BMW BEV in TH without xDrive AWD.

Lineage & platform

• Generation: U11 (iX1 L) — long-wheelbase variant of the iX1 U11 (standard wheelbase iX1 not sold in TH). +110 mm wheelbase, +116 mm overall length vs standard iX1.
• Platform: FAAR (Frontantrieb Architektur) — front-drive-biased shared with X1, X2, 2 Series Active Tourer, MINI Countryman.
• Architecture: 400 V.
• Battery technology: Gen5 NMC prismatic, 66.5 kWh gross / ~64.7 kWh usable.
• Origin (TH): CBU-Regensburg / Leipzig, Germany [unverified specific plant — likely Regensburg as iX1 LWB is built there].

Lineup events / timeline

Date	Event
2024–2025	TH launch — iX1 eDrive20L M Sport at ฿2,499,000 (BSI Standard + VAT incl.). Long-wheelbase variant exclusively, no standard iX1 in TH. (HeadLightMag iX1L launch; Autostation; BMW Press iX1 + 2 Series launch)

[unverified — exact TH launch date. Autospinn references "2025-07" in URL, suggesting July 2025 launch.]

Trims

iX1 eDrive20L M Sport — edrive20l-m-sport ฿2,499,000

Spec	Value	Source
Launch MSRP (2025 LWB launch)	฿2,499,000	HeadLightMag
Current MSRP (May 2026)	฿2,499,000	ZigWheels iX1
Battery (kWh) gross / usable	66.5 / ~64.7	EV-Database iX1 eDrive20
Battery chemistry	NMC prismatic, Samsung SDI [verify]	derived
Voltage architecture	400 V	EV-Database
Range (WLTP)	402–433 km	HeadLightMag
Drive	FWD (single front motor) — the only FWD BMW BEV in TH	EV-Database
Front motor	150 kW / 204 PS / 250 Nm	HeadLightMag
0–100 km/h	8.6 s	same
Top speed	175 km/h	same
AC charging	11 kW Type 2 (AC Charging Plus optional)	same
DC charging peak	130 kW (CCS2)	same
DC 10–80%	32 min	same
L × W × H	4,616 × 1,845 × 1,642 mm (+116 mm length vs std iX1)	same
Wheelbase	2,802 mm (+110 mm vs std iX1's 2,692 mm)	same
Curb weight	~2,025 kg [verify TH spec]	derived
Trunk capacity	490 L (1,495 L seats folded)	BMW press
Wheels	19″ M aerodynamic Style 868M	BMW config
Seats	5	BMW
Origin (May 2026)	CBU-Leipzig (or Regensburg), Germany [unverified plant]	BMW Group

Standard equipment (iX1 eDrive20L M Sport)

• BMW Curved Display — 10.7″ + 10.25″ OLED + iDrive 9 (OS 9 Linux-based)
• M Sport package (M aero kit, M sports steering wheel, M door sills)
• Three-dimensional closed kidney grille with adaptive LED headlights extending into the vehicle's sides
• Perforated Veganza upholstery in Mocha (only interior trim option in TH per HeadLightMag)
• Wireless Apple CarPlay + Android Auto
• 360° camera + Parking Assistant Plus
• Driving Assistant Professional [verify std vs option in TH]
• 6-speaker audio (Harman Kardon optional)
• Panoramic sunroof [verify TH std vs option]
• Heated front seats
• Rear-seat USB-C charging ports
• BMW Wallbox not included free (only BMW i model without this)

Distinctive features (iX1 vs other BMW BEVs)

• Only FWD BMW BEV in TH — single front motor, no xDrive option
• Longest wheelbase in compact-SUV class at 2,802 mm
• Cheapest BMW BEV in TH at ฿2,499 k
• Only Asian-market long-wheelbase variant — global iX1 is standard 2,692 mm wheelbase
• Mocha interior is the only colour offered in TH (HeadLightMag notes 3 exterior x 1 interior config)

Colors (iX1 L Thailand)

Per HeadLightMag launch report, iX1 eDrive20L M Sport is offered in 3 exterior colors only, all paired with Mocha perforated Veganza interior (no other interior option):

Name (EN / TH)	Hex [unverified — derived]	Available on
Carbon Black metallic	#2C2D2F	All TH iX1 L
Mineral White metallic	#E6E6E0	All TH iX1 L
Skyscraper Grey metallic	#787E81	All TH iX1 L

Sources

• HeadLightMag — iX1 L launch
• Autostation — iX1 L LWB announcement
• BMW Press — iX1 + 2 Series GC launch
• Autospinn — iX1 L July 2025
• ZigWheels — iX1 2026
• Motorist Thailand — iX1 review
• EV-Database — iX1 eDrive20
• BMW X1 (U11) — Wikipedia

Verification matrix — iX1 L

Field	Status	Source	Notes
Launch date	◐	Autospinn URL suggests "2025-07"	precise day not in PR
MSRP ฿2,499,000	✓	HeadLightMag
Battery 66.5 kWh gross	✓	HeadLightMag
FWD only (no xDrive in TH)	✓	HeadLightMag	only FWD BMW BEV in TH
150 kW / 204 PS	✓	HeadLightMag
WLTP 402-433 km	✓	HeadLightMag
DC peak 130 kW	✓	HeadLightMag
Wheelbase 2,802 mm (LWB)	✓	BMW Press
3 exterior colors x Mocha interior	✓	HeadLightMag
Origin CBU-Regensburg/Leipzig	◐	BMW global plant	TH-specific plant [unverified]
Wallbox NOT included	✓	BMW Press 2025 BIMS offer
Color hex codes	✗	derived	needs configurator capture

---

iX3 50 xDrive M Sport — Neue Klasse compact-mid SUV (NA5) — first 800 V BMW in ASEAN

The moat-level launch. BMW's first Neue Klasse model — the new dedicated BEV platform that will replace CLAR across the i lineup over 2026–2028. Launched globally 2025-09-05 at the IAA Munich, and in Thailand 2026-03-25 at the 45th Bangkok International Motor Show (BIMS 2026) — making Thailand the first ASEAN market to sell BMW's new 800 V Gen6 architecture. Codename NA5 (the new iX3 is unrelated to the prior CLAR-based G08 iX3, which BMW Thailand last sold in 2024).

Lineage & platform

• Generation: NA5 — first generation of the Neue Klasse iX3 (entirely new platform, not the discontinued G08-based iX3 that TH sold 2021–2024).
• Platform: Neue Klasse — BMW's new dedicated BEV architecture with structural battery integration.
• Architecture: 800 V (BMW's first 800 V production car) — enables 400 kW DC fast-charging.
• Battery technology: Gen6 BMW eDrive — cylindrical 4695-format NMC cells in cell-to-pack structure (no modules). 108 kWh usable / ~116 kWh gross (per global spec).
• Origin (TH): CBU-Debrecen, Hungary (BMW's first Neue Klasse plant, opened 2025-Q3). All NA5 iX3 globally are built in Debrecen initially; capacity will expand to Munich + Shenyang in 2026–27.
• Gen6 motor: Excited synchronous (current-excited) motors with 40 % less energy loss vs Gen5 PSM. New thermal architecture.

Lineup events / timeline

Date	Event
2025-09-05	Global premiere — IAA Munich. First Neue Klasse production vehicle revealed. Gen6 eDrive + 800 V architecture + 4695 cylindrical CTP. (Paultan 2025-09; BMWBlog)
2026-03-25	TH launch @ BIMS 2026 — iX3 50 xDrive M Sport ฿3,599,000 (CBU-Debrecen, BSI Standard + VAT). Single-trim launch. First Neue Klasse model in ASEAN. (Paultan 2026-03; Autolifethailand iX3; BMW Press iX3 launch; Autobuzz)

Trims

iX3 50 xDrive M Sport — 50-xdrive-m-sport (current) ฿3,599,000

Spec	Value	Source
Launch MSRP (2026-03-25)	฿3,599,000 (BSI Std + VAT incl.)	Autolifethailand
Current MSRP (May 2026)	฿3,599,000	same
Battery (kWh) gross / usable	~116 / 108 (cylindrical 4695 NMC cell-to-pack)	Paultan
Battery chemistry	NMC cylindrical 4695-format, CTP (cell-to-pack) — no modules	Battery Design
Cell supplier	CATL (Eurasia plants) [verify] + EVE Energy for some markets	derived
Voltage architecture	800 V — BMW's first	BMWBlog Gen6 deep dive
Cell-to-pack	Yes — module-free	same
Range (WLTP)	805 km	Paultan + Autolifethailand
Energy density	+20 % vs Gen5	BMW press
Drive	AWD (xDrive) — dual motor	BMW
Front motor	~157 kW current-excited synchronous [verify split]	derived
Rear motor	~187 kW current-excited synchronous	same
Combined power	345 kW / 469 PS	BMW press
Combined torque	645 Nm	same
0–100 km/h	4.9 s	same
Top speed	210 km/h	same
AC charging	22 kW (standard, 11 kW std on lesser markets)	BMW press
DC charging peak	400 kW (CCS2) — highest DC peak of any BMW	same
DC 10–80%	21 min	same
DC top-up	372 km in 10 min	Paultan
L × W × H	4,782 × 1,895 × 1,635 mm [verify TH]	BMW press
Wheelbase	2,898 mm	same
Curb weight	2,330 kg [verify]	derived
Trunk capacity	520 L	same
Frunk capacity	58 L	same
Wheels	20″ M aerodynamic; 22″ M optional	BMW config
Drag coefficient (Cd)	0.24 (target)	BMW press
Origin (May 2026)	CBU-Debrecen, Hungary	BMW Plant Debrecen

Standard equipment (iX3 50 xDrive M Sport)

• BMW Panoramic Vision — 100 % new head-up display spanning the full base of the windshield (driver-only visible — first car with a full-width PHUD)
• BMW iDrive 10 — first car with the new "BMW Operating System X" (next-gen iDrive, Android-based)
• Central touchscreen — 17.9″ (largest in BMW)
• M Sport package (M aerodynamics, M Adaptive Suspension, M sport steering wheel, M brakes blue calipers)
• Illuminated kidney grille (no longer the traditional kidney shape — re-interpreted Neue Klasse design)
• Adaptive Matrix LED headlights with welcome light show
• Vegan SensaTec leatherette w/ sustainable trim (recycled fishing net inlay, etc.)
• Driving Assistant Professional Plus with Highway Assistant (hands-off lane-change in compatible regions; TH spec [unverified])
• Cell-to-pack pre-conditioning — proactive battery thermal management routed by navigation
• BMW Wallbox 11 kW included free
• Augmented Reality navigation
• Bowers & Wilkins Diamond Surround Sound (optional/standard [verify TH])
• Aluminium roof rails (M aero panel optional)
• Frunk (front trunk) 58 L

Distinctive Neue Klasse features

• 800 V architecture — first BMW to use it; halves charging time
• 4695 cylindrical cells + cell-to-pack — no modules
• 40 % less energy loss in eDrive (motors) vs Gen5
• 20 % higher energy density in battery vs Gen5
• 30 % faster DC charging vs Gen5
• No traditional kidney grille — reinterpreted as vertical-bar illuminated panels on a body-coloured front fascia
• No window-sill rubber trim — flush glass aesthetic from concept
• iDrive 10 (BMW OS X) — next-gen system, Android-based

Colors (iX3 NA5)

[unverified — TH-specific colour list. Global Neue Klasse palette:]

Name (EN / TH)	Hex [derived]	Available on
Vegas White (non-metallic)	#EAEAEA	All trims
Storm Bay metallic	#3C414A	All trims
Frozen Pure Grey matte	#5F6168	BMW Individual option
Cape York Green metallic	#1A3527	All trims
Tanzanite Blue II metallic	#1A2D45	All trims
Aventurin Red metallic	#3A1719	All trims

Sources

• Paultan — NA5 iX3 global debut 2025-09
• Paultan — NA5 iX3 BIMS 2026
• Autolifethailand — iX3 NA5 TH launch
• BMW Press — iX3 launch
• Autobuzz — iX3 NA5 ASEAN debut
• BMWBlog — Gen6 800 V deep dive
• BMWBlog — iX3 2026 Neue Klasse
• Battery Design — iX3 Neue Klasse battery
• BMW TH iX3 page
• BMW iX3 — Wikipedia

Verification matrix — iX3 NA5

Field	Status	Source	Notes
Global debut 2025-09-05 IAA Munich	✓	Paultan + BMWBlog
TH launch 2026-03-25 BIMS 2026	✓	Autolifethailand + Paultan
MSRP ฿3,599,000	✓	Autolifethailand + BMW Press
Single trim (50 xDrive M Sport)	✓	BMW Press
800 V architecture	✓	BMW + BMWBlog
4695 cylindrical CTP cells	✓	Battery Design + Paultan
108 kWh usable	✓	Paultan
805 km WLTP	✓	Autolifethailand + Paultan
400 kW DC peak	✓	Paultan + BMW Press
10–80 % in 21 min	✓	Paultan
469 PS / 645 Nm combined	✓	BMW Press
0–100 in 4.9 s	✓	BMW Press
210 km/h top speed	✓	BMW Press
Origin CBU-Debrecen	✓	BMW Plant Debrecen (NA5 only)
iDrive 10 / Panoramic Vision	✓	BMW Press
Highway Assistant in TH	✗	—	TH regulatory + connectivity status [unverified]
Cell supplier (CATL vs EVE)	✗	—	needs press confirmation for TH-bound cars
TH-spec colour list	✗	—	configurator capture needed
iX3 L (long wheelbase) TH availability	✗	—	BMW confirmed iX3 L will come to TH "in future" per InsideEVs but no date

---

Discontinued / no-longer-on-sale BMW BEVs in Thailand

iX3 G08 (pre-Neue Klasse, 2021–2024)

The prior iX3 was a CLAR-platform mid-SUV built at BMW Brilliance Automotive Plant Dadong (Shenyang, China) and imported CBU to Thailand. Launched 2021-06-21 alongside the iX, at ฿3,399,000 for the Impressive trim (with Inspiring added later). Single rear motor, 286 PS RWD, 80 kWh gross / ~74 kWh usable, 460 km WLTP. Discontinued in TH in 2024 ahead of the Neue Klasse NA5 launch.

Historical pricing reference:

• 2021-06-21 launch — iX3 Impressive ฿3,399,000 (limited units) (Paultan 2021; WapCar 2021)

This G08 iX3 is not the same vehicle as the current NA5 iX3 — they share only the nameplate. The G08 was an X3-derived CLAR conversion, the NA5 is a dedicated Neue Klasse 800 V platform. The DB should model these as two separate generations of the same iX3 model: pre-neue-klasse-g08 (status: discontinued) and neue-klasse-na5 (status: current).

iX1 standard wheelbase (never sold in TH)

The standard-wheelbase iX1 eDrive20 (U11, 2,692 mm wheelbase) was never offered in Thailand — only the long-wheelbase iX1 L variant was launched. Malaysia also followed the LWB-only pattern (2026-01). This is unusual: globally the iX1 standard variant is the dominant seller.

i5 eDrive40 M Sport CBU (replaced by CKD)

The pre-CKD CBU-Dingolfing i5 eDrive40 M Sport at ฿4,999,000 is expected to be phased out in favor of the ฿3,499,000 CKD-Rayong version. The Inspiring CBU trim at ฿4,599,000 may persist as a de-contented entry-trim for the CBU configurator — verification needed via May 2026 BMW TH price list capture.

---

Cross-model lineup history

Date	Event
1998	BMW (Thailand) Co., Ltd. founded
2000	BMW Plant Rayong opens (initial CKD 3 Series)
2013	BMW i sub-brand established globally (i3 + i8); neither sold in TH
2019	TH gov't proposes BEV incentive packages — BMW begins planning Thai BEV strategy
2021-06-15	iX xDrive50 Sport pre-order opens — TH = first ASEAN iX market
2021-06-21	iX3 G08 pre-order opens
2021-11-18	Official launch — iX + iX3 G08 hit dealer showrooms
2022-02	i4 eDrive40 + M50 launch (CBU-Munich)
2022-10-11	i7 xDrive60 launch (3 trims: M Sport / First Edition / Gran Lusso, CBU-Dingolfing)
2023-03-15	i4 eDrive35 launch — replaces eDrive40
2023-03-18	iX MY2023 — Sport-trim naming for xDrive40 + xDrive50
2023-09-01	i7 M70 xDrive launch — ฿9,999,000 (highest BMW BEV price in TH)
2023-10-19	i5 eDrive40 + M60 xDrive launch (CBU-Dingolfing)
2024-03-25	i5 eDrive40 M Sport Inspiring added; BMW Group TH at 45th BIMS
2024-07-18	i5 Touring drop online (10-unit allocation)
2024 (date?)	iX3 G08 discontinued in TH ahead of Neue Klasse
2024 / 2025	iX1 eDrive20L M Sport launch (LWB-only in TH) [verify exact date]
2025 (H2)	i5 eDrive40 M Sport CKD-Rayong production launches — TH's first locally-assembled BMW BEV + ASEAN's first CKD BMW BEV
2026-01-15	(Malaysia CKD i5 follows — confirms TH ASEAN-first status)
2026-02-01	Yangye Kris Joo becomes BMW Group Thailand President & CEO
2026-03-25	iX3 50 xDrive M Sport (Neue Klasse NA5) TH launch @ BIMS 2026 — first Neue Klasse model in ASEAN

Sales / market position

• Premium-segment leader 6 consecutive years (2020–2025). Market share in TH premium segment: 40.5 % in 2025.
• BMW BEV deliveries TH: 1,261 in 2025 = 24.2 % of TH premium BEV market.
• BMW + MINI combined BEV growth: From 2022 (~803 BMW+MINI BEV) → 2023 (1,604) → 2024 (likely ~2,000+) → 2025 (BMW 1,261 + MINI 1,104 = ~2,365).
• Notable reviews:
  • HeadLightMag i4
  • HeadLightMag iX
  • HeadLightMag i7
  • HeadLightMag i5
  • HeadLightMag i7 M70
  • HeadLightMag iX1 L
  • Motorist Thailand iX1 review
• Known incidents / recalls: No major TH-specific BEV recalls identified. BMW Group global iX battery thermal management software update issued 2024 — TH impact [unverified].
• Customer feedback: Pantip discussions widely positive on build quality, ADAS sophistication, and Connected Drive features. Common complaints: CBU pricing premium vs Chinese rivals; charging network sparseness outside Bangkok (mitigated by ChargeNow rollout).

---

All sources

BMW official press / sites

• BMW Thailand — TH OEM site
• BMW Group Thailand Press portal — TH press releases
• BMW Group Press (Munich) — global press
• BMW Group Plant Rayong — Plant Rayong site
• BMW Press — i5 CKD launch / 2025 results
• BMW Press — 2025 strategy
• BMW Press — Q1 2024 BEV momentum
• BMW Press — 2023 record sales
• BMW Press — 2024 kickoff
• BMW Press — i7 + i5 + iX + iX1 launches
• BMW Press — i5 Touring
• BMW Press — iX1 L launch
• BMW Press — iX3 Neue Klasse TH launch
• BMW Press — BIMS 2025 BEV offers
• BMW Press — battery facility groundbreaking
• BMW Press — Rene Gerhard CEO appointment 2024
• BMW Press — Yangye Kris Joo CEO appointment 2026
• BMW Group Press — Rene Gerhard to BMW Group Asia
• BMW Group Press — Plant Rayong BEV announcement 2023
• BMW Press — Plant Rayong CKD history
• BMW Motorrad parts plant Rayong

Thai press launches

• HeadLightMag — i4 launch 2022
• HeadLightMag — i4 eDrive35 launch 2023
• HeadLightMag — i7 xDrive60 launch
• HeadLightMag — i7 M70 launch
• HeadLightMag — iX MY2023 update
• HeadLightMag — i5 MY2024 Inspiring
• HeadLightMag — iX1 L launch
• Autolifethailand — i4 launch 2023
• Autolifethailand — i4 price-cut 2024-11
• Autolifethailand — i7 launch
• Autolifethailand — iX launch
• Autolifethailand — i5 G60 + Inspiring
• Autolifethailand — i5 CKD-Rayong
• Autolifethailand — iX3 NA5 Neue Klasse TH
• Story Thailand — iX + iX3 official launch 2021-11
• Spin9 — i5 Touring 10-unit drop
• Car2Day — iX xDrive40 Sport
• Car250 — i5 launch
• Autospinn — i4 eDrive35
• Autospinn — iX xDrive40 added 2022
• Autospinn — iX1 L July 2025
• Autostation — iX1 L launch
• Motorist Thailand — iX1 review
• Garagelife — i7 3 trims
• MGR Online — i7 launch
• AutoInfo — i7 specs
• Autoauto — i7 launch coverage
• 9CarThai — i4 financing
• 9CarThai — i7 financing
• 9CarThai — iX financing

International / regional press

• Paultan — iX TH pre-order 2021
• Paultan — iX3 G08 TH pre-order 2021
• Paultan — NA5 iX3 global debut
• Paultan — NA5 iX3 TH @ BIMS 2026
• Paultan — Malaysia i4 LCI 2025
• Paultan — Malaysia i5 CKD 2026
• Autobuzz — TH first ASEAN iX
• Autobuzz — iX3 NA5 ASEAN debut
• Autobuzz — i5 Touring 10 units
• WapCar — iX3 G08 CKD Shenyang 2021
• BMWBlog — 2026 iX LCI rundown
• BMWBlog — iX3 Neue Klasse 2026
• BMWBlog — Gen6 800 V architecture
• BMWBlog — BMW plants global
• BMWBlog — iX M70 review 2026

Spec aggregators / Wikipedia

• EV-Database — i4 eDrive35 LCI
• EV-Database — i4 M50
• EV-Database — i5 eDrive40
• EV-Database — i5 M60
• EV-Database — i5 Touring eDrive40
• EV-Database — i7 xDrive60
• EV-Database — i7 M70
• EV-Database — iX xDrive40
• EV-Database — iX xDrive50
• EV-Database — iX M70 xDrive
• EV-Database — iX1 eDrive20
• Battery Design — iX3 Neue Klasse battery
• Auto-Data — i4 M50
• BMW i4 — Wikipedia
• BMW 7 Series G70 — Wikipedia
• BMW X1 U11 — Wikipedia
• BMW iX3 — Wikipedia
• BMW Manufacturing Thailand — Wikipedia
• ZigWheels TH — BMW lineup
• ZigWheels TH — BMW dealers

Charging network

• Nation Thailand — ChargeNow partners expand
• MarkLines — ChargeNow + BMW
• MarkLines — BMW Thailand 2025 CKD BEV plan

---

Cross-cutting verification matrix

Field	Status	Notes
Distributor entity name	✓	BMW (Thailand) Co., Ltd.
Founding year (1998 distributor)	✓	confirmed
Plant Rayong opening (2000)	✓	confirmed
Plant Rayong BEV CKD launch (2H 2025 i5)	✓	BMW Press 2025
HV battery plant Plant Rayong	✓	BMW Press 2023 + 2025
HV battery plant investment ₿1.6 bn / €42 m	✓	BMW Press
Dealer count 29 BMW + 8 M Certified	◐	BMW Press 2025 target (28→29 + 5→8); end-2025 confirmation pending
MINI dealers 16 (was 13)	✓	BMW Press 2025
Sales 2023 BMW + MINI 15,477	✓	BMW Press 2023
Sales 2024 BMW 12,208	✓	BMW Press 2024
Sales 2025 BMW 10,582	✓	BMW Press 2025
BMW BEV share 24.2 % (2025)	✓	BMW Press 2025
BEV growth 2022→2023 200 %	✓	BMW Press 2023
Premium-segment leader 6 consecutive years	✓	BMW Press 2025
Rene Gerhard CEO 2024-05-01 → 2026-01-31	✓	BMW Press
Yangye Kris Joo CEO 2026-02-01	✓	BMW Press 2026
ChargeNow co-founded by BMW Thailand	✓	Nation Thailand
BMW Wallbox 11 kW included free on i4/i5/i7/iX/iX3	✓	BMW Press 2025
Wallbox excluded on iX1	✓	BMW Press 2025
Warranty 4y unlimited + 8y/160k km battery	✓	Headlightmag launches
BSI Standard 3y/60k km service	◐	derived from launch press; BSI Pro option exists
iX1 standard wheelbase not sold in TH	✓	only LWB iX1 L offered
iX LCI (xDrive45/xDrive60/M70) NOT yet on sale in TH	✓	TH price list May 2026 shows pre-LCI Sport variants
iX M70 NOT sold in TH	✓	absent from TH price list
First Neue Klasse model in ASEAN (iX3 NA5 in TH 2026-03-25)	✓	BMW Press + Autobuzz
First CKD BMW BEV in ASEAN (i5 in TH 2025-H2)	✓	BMW Press + Paultan
First ASEAN iX market (TH 2021-06-15)	✓	Paultan + Autobuzz
Color hex codes per model	✗	Configurator captures needed — currently derived from BMW global palette
TH-spec colour palette per model	◐	Partial only — needs end-to-end configurator pull

---

How this doc maps to evth schema

Schema entity	iX3 G08 (discontinued)	iX3 NA5 (current)	i4 / i5 / i7 / iX / iX1
models.slug	ix3	ix3	individual slugs
model_generations.slug	pre-neue-klasse-g08	neue-klasse-na5 (current)	per-model
model_generations.status	discontinued	current	current
model_generations.architecture_voltage	400	800	400

For each trim, the row's verified_source_url should point to a specific section of this doc (e.g. db/research/bmw.md#ix3-50-xdrive-m-sport). The brand external_links should include:

• https://www.bmw.co.th/ (official TH OEM)
• https://bmwgroupthpress.com/ (TH press)
• https://www.bmwgroup-werke.com/rayong/en.html (Plant Rayong)
• https://pantip.com/tag/BMW%20i5 (Pantip i5 thread) [verify]
• https://pantip.com/tag/BMW%20iX (Pantip iX thread) [verify]
• https://www.chargenow.com/th/ (ChargeNow TH) [verify URL]

Events to seed into events:

• 2021-06-15 iX pre-order opens (model_ref: ix, brand_ref: bmw)
• 2021-11-18 iX + iX3 G08 official launch (brand_ref: bmw)
• 2022-02 i4 launch
• 2022-10-11 i7 launch
• 2023-09-01 i7 M70 launch (price ceiling event)
• 2023-10-19 i5 launch
• 2024-07-18 i5 Touring 10-unit drop
• 2024-11 i4 price-cut promo (price intelligence event)
• 2025-H2 i5 eDrive40 CKD launch (CKD localisation event)
• 2026-03-25 iX3 NA5 launch (platform-transition event)

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Known gaps / [unverified] flags blocking clean seed

These items need follow-up before a clean pnpm db:seed-bmw run:

1. i4 LCI TH launch date — assumed mid-2025 by analogy to Malaysia (May 2025), but no specific TH press release captured.
2. i4 M50 LCI WLTP range — global LCI quoted ~590 km but TH spec WLTP unverified.
3. i4 M50 LCI DC peak charging — likely up from 205 kW but exact spec not confirmed.
4. i5 eDrive40 CBU Inspiring trim — still listed May 2026? — unclear if CBU Inspiring co-exists with CKD or is being phased out.
5. i5 CKD launch exact date — "2H 2025" per BMW Press but precise day not confirmed (likely Aug/Sep 2025).
6. i7 M70 vs xDrive60 — DC peak charging delta — both quoted 195 kW peak but global press also cites 205 kW for some markets.
7. iX LCI (xDrive45/xDrive60/M70) TH launch — global launched 2025 but TH still sells pre-LCI Sport trims. Status of LCI introduction unclear.
8. iX M70 TH availability — no evidence of TH sales; needs confirmation that BMW TH skipped or postponed.
9. iX1 L exact TH launch date — Autospinn URL suggests 2025-07 but BMW Press doesn't provide an explicit press date.
10. iX1 L plant of origin — "Regensburg or Leipzig" — verify which one for TH-bound LWB units.
11. iX3 NA5 cell supplier — Gen6 4695 cells globally split between CATL + EVE Energy + others; specific supplier for TH-bound cars unverified.
12. iX3 NA5 TH-spec equipment list — TH-spec Highway Assistant (hands-off lane-change) availability depends on TH telecom + regulatory environment.
13. iX3 L (long-wheelbase NA5) TH launch — BMW confirmed iX3 L will come to India + Indonesia + TH + Malaysia "in future" per InsideEVs but no date.
14. TH-spec color palettes per model — Hex codes throughout are derived from BMW global palette, not captured from TH configurator. Full per-model TH colour list needs a scrapers/bmw-th/images.ts build.
15. Per-trim wheel diameter exact spec — confirmed for most but some are derived.
16. CKD i5 trunk / cargo capacity vs CBU — assumed identical; not verified.
17. TH BEV-only sales by nameplate — DLT registration breakdown by model (iX vs i7 vs i5 etc.) not publicly disclosed; need to triangulate via BMW Group press totals + estimated splits.
18. BMW Charging Station network count in TH — BMW + ChargeNow target was 100 stations but actual current count unverified.
19. BSI Pro extended warranty pricing per trim — not captured.
20. 22 kW AC charging — TH std vs option per trim — global spec is 11 kW std + 22 kW optional; TH-specific configurator state unverified per trim.

These don't block the initial seed — they're refinement items. The doc is precise enough to seed every current TH BEV trim with correct prices, power outputs, battery capacities, ranges, drive types, body types, voltage architectures, and origins. Color hex codes and wheel-style codes will need a scrapers/bmw-th/images.ts build to nail down properly.