Denza

1 รุ่น · 2 เทรนด์ · China
Importer
Rêver Automotive Co., Ltd. (Sino-Thai distributor — same legal entity as BYD Thailand, operated as separately-branded premium sub-network; BYD Auto + Siam Motors family equity). All Denza vehicles CBU-imported from China — no CKD-TH assembly.
Distributors
Rêver Automotive Co., Ltd.
Sino-Thai distributor — same legal entity as BYD Thailand, but operates Denza as a separately-branded premium sub-network with dedicated showrooms (3 Bangkok + 7 upcountry = 10 outlets by end-2024). BYD Auto + Siam Motors family equity (exact split [unverified]).
DENZA BD Ultimate (BD Auto Group)
Dealer group operating Denza outlets in Phuket and Songkhla under "DENZA BD ULTIMATE" banner
Official site

▸ รุ่นรถ

#1
45evchu
MPV · 2 เทรนด์
D9
฿2,154,900
MY 2026

▸ ความเคลื่อนไหวล่าสุด

  1. 2026-12-31
    subsidy change
    EV3.5 local-production offset deadline (1:2 by end-2027)

    Final deadline for EV3.5 participants to meet the 1:2 local-production offset (one EV imported in 2024 → two produced locally by end-2027). Determines whether brands can keep EV3.5 pricing in the years that follow.

  2. 2026-08-31
    subsidy change
    EV3.5 1:1 local-production deadline for 2024 imports

    Manufacturers who imported CBU EVs under EV3.5 in 2024 must complete 1:1 local production by 31 December 2026 to avoid penalties. Some brands extending the deadline. Affects pricing of locally-assembled vs CBU stock through 2026.

  3. 2025-11-10
    subsidy change
    80% annual road-tax discount for BEV expires

    The 80% reduction on annual road tax for new factory-built BEVs registered between 1 Oct 2022 and 10 Nov 2025 stops accepting new entrants. Existing registrations keep the discount for the remaining year of validity.

  4. 2025-07-22
    subsidy change
    EV Board adjusts EV3 / EV3.5 to favour exports

    BoI/EV Board updates measures to encourage Thailand-built EV exports as cumulative supply-chain investment passes ฿137 billion. Local-production offset rules tightened. BEV registrations reported up 59% YoY for the first 9 months of 2025; cumulative EV3/EV3.5 registrations exceed 238,000 vehicles.

  5. 2024-11-29
    launch
    Denza D9 launches in Thailand

    BYD's premium MPV brand enters Thailand with the D9 — full-size luxury MPV positioned against the Lexus LM.

  6. 2024-02-01
    subsidy change
    Thailand EV3.5 subsidy package takes effect

    Replaces EV3.0 — reduced per-vehicle subsidies and tighter local-production requirements through 2027.

  7. 2024-01-02
    subsidy change
    EV3.5 effective date

    EV3.5 measures legally take effect. EV3.0 subsidies sunset for new applicants; existing EV3.0 commitments still valid. Thai EV market sees inventory clearance pricing as manufacturers pivot.

  8. 2024-01-01
    subsidy change
    Excise-tax cut for BEV ≤฿7M extended through 2027

    Battery EVs priced up to ฿7,000,000 continue paying 2% excise (down from 8%) under EV3.5, extending the EV3.0 baseline.

  9. 2023-12-19
    subsidy change
    Cabinet approves EV3.5 — successor scheme

    Successor 4-year package replacing EV3.0. Subsidy bands tightened: passenger BEV ≤฿2M with battery ≥50kWh receives ฿50,000–100,000; <50kWh receives ฿20,000–50,000; pickups ฿50,000–100,000; motorcycles ฿5,000–10,000. Excise stays at 2% for BEVs ≤฿7M. CBU import duty reduced up to 40% in 2024–2025. Local production offset: 1:2 by 2026, 1:3 by 2027.

  10. 2022-03-21
    subsidy change
    EV3.0 takes effect — first subsidies disbursed

    EV3.0 measures legally in force. Manufacturers begin signing MOUs with the Excise Department to access subsidies; passed-through to customer-facing prices over the following months.

  11. 2022-02-15
    subsidy change
    EV3.0 package approved by Thai cabinet

    Initial 3-year EV incentive package: per-unit subsidy of ฿70,000–150,000 for passenger BEVs based on battery size, excise tax cut from 8% to 2%, import-duty reduction up to 40% for CBUs, with 1:1 local-production offset by 2024 (extended to end-2025).

▸ รีวิวจากผู้ใช้

https://www.headlightmag.com/official-price-denza-d9/Headlightmag — D9 official price (2024-11)https://autolifethailand.tv/official-price-denza-d9-mpv-ev-bev-thailand-rever/Autolifethailand — D9 official launch (2024-11)https://autolifethailand.tv/official-price-discount-denza-d9-motor-show-2026/Autolifethailand — D9 Motor Show 2026 promohttps://paultan.org/2024/11/04/denza-d9-electric-mpv-launched-in-thailand-up-to-374-ps-520-km-wltp-range-rm259k-to-rm349k/Paultan — D9 TH launch (2024-11-04)https://cnevpost.com/2024/11/03/byd-denza-enters-thai-market/CnEVPost — Denza enters Thailandhttps://carnewschina.com/2024/11/03/byds-denza-officially-entered-thailand-will-launch-denza-d9-premium-mpv/CarNewsChina — Denza Thailand launchhttps://www.marklines.com/en/news/317116MarkLines — BYD launches DENZA in Thailandhttps://en.wikipedia.org/wiki/Denza_D9Wikipedia — Denza D9

▸ เกี่ยวกับ Denza ในประเทศไทย

Denza in Thailand

Canonical research doc. Source-of-truth for every Denza fact used by seed scripts, the brand page, and the AI advisor. Cite every claim inline. Mark [unverified] rather than guess.

Scope: BEV only. Denza in Thailand has a mixed BEV/PHEV lineup. As of May 2026, only the D9 (both Premium FWD and Performance AWD trims) is a pure BEV on sale in Thailand. The Z9 GT was confirmed for launch at Motor Show 2025 in DM-i PHEV form (not BEV); the N7, N9, B3, B5, B8 have been previewed at BIMS but are not yet on sale in TH (and where confirmed are either PHEV or undetermined). This document therefore focuses on the D9 EV as the only TH-market Denza BEV, with shorter "previewed / pipeline" sections covering the rumoured BEV models for context.

Range-standard hygiene (LOAD-BEARING). Denza publishes NEDC as the primary range figure in TH marketing (Chinese-OEM convention), with WLTP appearing in some launch press coverage (Paultan, Autolifethailand). EV-Database publishes separate WLTP estimates. Use WLTP where published; treat NEDC values as the China-market headline number and compute WLTP separately. Do not treat NEDC and WLTP as interchangeable — the D9 EV's NEDC range (600 km FWD / 580 km AWD) is ~15 % higher than its WLTP range (520 km FWD / 480 km AWD).

Brand history & positioning. Denza (Chinese: 腾势 Téngshì, "soaring momentum") was founded 2010 as a 50:50 joint venture between BYD Auto and Daimler AG (later Mercedes-Benz Group AG), headquartered in Shenzhen. The first JV vehicle was the original Denza 400/500 electric sedan (2014–2019), based on a previous-gen Mercedes B-Class. The JV failed commercially through the 2010s; Mercedes wrote down most of its stake in 2021 (reducing from 50 % to 10 %) and exited fully in 2024, transferring residual equity to BYD. As of 2026, Denza is wholly owned by BYD and operates as BYD's premium sub-brand — positioned above the mainstream BYD nameplates (Atto/Dolphin/Seal/Sealion) but below the new BYD ultra-luxury Yangwang sub-brand. The 2022-onwards Denza lineup (D9 MPV, N7 fastback, N8 SUV, Z9 sedan/shooting brake, N9 large SUV, B-series rugged SUVs) is entirely BYD-engineered on BYD platforms (e-Platform 3.0 / e-Platform 3.0 Evo / DM-i hybrid), with no remaining Mercedes technical involvement.

Distribution structure — Rêver Automotive. Denza Thailand shares its distributor with BYD Thailand: Rêver Automotive Co., Ltd., the wholly-owned (Sino-Thai joint) entity that has distributed BYD passenger vehicles in TH since 2022. Unlike Mercedes (which has long-standing third-party CKD via TAAP/Thonburi), the Rêver setup operates Denza as a separately-branded showroom network parallel to BYD outlets, with distinct dealer signage, aftersales identity, and customer journey designed to position Denza as premium-segment rather than mainstream. All Denza vehicles sold in Thailand as of May 2026 are CBU-imported from China (Shenzhen / Xi'an plants) — there is no CKD-TH Denza assembly.

At a glance

  • Distributor model: Single Thai distributor (Rêver Automotive Co., Ltd.) — same legal entity as the BYD passenger-car distributor, but operated as a separately-branded sub-network with dedicated Denza showrooms and dealer signage. This mirrors the corporate parent relationship: BYD owns Denza, and BYD's Thai distributor naturally extended to cover the premium sub-brand. (Rêver Automotive launch press; CnEVPost — Denza enters Thailand)
  • Entered Thailand: 2024-11-01 — official brand launch with the Denza D9 BEV MPV (Premium FWD ฿1,999,900 + Performance AWD ฿2,699,900, both CBU). Pre-bookings opened at BIMS 2024 (March 2024); commercial sales began November. Thailand was Denza's 4th Asia-Pacific market after Hong Kong, Cambodia, and Singapore — and the first ASEAN RHD market to receive a full Denza dealer network from launch day. (CarNewsChina — Denza Thailand launch; Paultan — D9 TH launch)
  • First model launched: Denza D9 EV (2024-11-01). Imported from China only in BEV form for TH — the global D9 also offers a DM-i PHEV variant (40.06 kWh battery + 1.5T engine, combined range ~1,040 km NEDC), but the PHEV is not offered in Thailand. TH-spec D9 is pure-BEV only. (Wikipedia — Denza D9)
  • Models on sale (BEV) as of May 2026: 1 nameplate — D9 EV (Premium FWD + Performance AWD, 2 BEV trims total). All CBU-imported from China.
  • Models previewed but not yet on sale (BEV): N7 (D-segment electric fastback, previewed at BIMS 2025; no TH launch date confirmed as of May 2026). The N9 (large 3-row SUV) is on sale in China as a PHEV-only model (Blade Battery 230 km EV range + 2.0T engine) — no pure-BEV variant exists globally, so the N9 falls outside this doc's BEV scope. The Z9 GT was announced for TH launch at Motor Show 2025 but in DM-i PHEV form (not BEV) — also outside scope. (Paultan BIMS 2025 — N7 preview; AutoStation — Z9 GT DM-i Motor Show 2025; Motorist TH — N9 2026)
  • Total BEV trims on sale (May 2026): 2 — D9 Premium FWD, D9 Performance AWD.
  • Current BEV price band (May 2026): ฿1,949,900 (D9 Premium FWD, post-Motor Show 2026 promo / list ฿2,154,900) – ฿2,699,900 (D9 Performance AWD list / ฿2,399,900 promo).
  • Showrooms (May 2026): 10 Denza-branded outlets — 3 in Bangkok (Sathu Pradit, New Phetchaburi Road, Srinakarin)
    • 7 upcountry (Rayong, Chonburi, Chiang Mai, Khon Kaen, Songkhla, Surat Thani, Phuket). Operated by various Rêver- appointed dealer groups including BD Auto Group (Phuket + Songkhla under "DENZA BD ULTIMATE" banner). (CnEVPost — 10 showrooms; DENZA BD Ultimate)
  • Local plant: None. All Denza vehicles in TH are CBU-imported. (Rêver-distributed BYD vehicles are CKD-assembled at the BYD Rayong plant since 2024, but Denza-branded models remain CBU for the foreseeable future.)
  • Warranty package: 8 years / 160,000 km vehicle + battery, 8 years / 150,000 km drivetrain — significantly longer than BMW (4 yr / unlimited km vehicle + 8 yr / 160,000 km battery) or Mercedes EQ. Matches the BYD warranty offered by Rêver across the BYD-branded lineup. (Autolifethailand — D9 launch warranty)
  • 2024 sales (post-launch): [unverified] — Rêver Automotive does not publicly break out Denza unit sales separately from BYD totals; aggregate "Rêver Group" deliveries were reported at 90,000 NEV units in 2024 across both brands.
  • 2025 sales: [unverified] — separate Denza figures not disclosed.

Denza occupies a distinctive position in Thailand's BEV market that differs structurally from both the mass-market Chinese brands (BYD own-brand / GWM / MG / Neta) and from the premium-European players (BMW / Mercedes / Volvo). Three things make Denza's TH story distinct. First, the D9's positioning as a premium electric MPV puts it in direct competition with the XPENG X9 (also CBU Chinese, ฿1.999–2.499 m TH band), Zeekr 009 (CBU, ฿2.5–3.0 m band), and MG Maxus 9 EV (฿1.799 m, Volvo-derived ICE base) — a four-way Chinese-MPV battleground that essentially didn't exist in Thailand before late 2024. Toyota Alphard / Vellfire ICE-hybrid (฿3.7–6.2 m) are the legacy incumbents being attacked. Second, Rêver Automotive's dual-brand operation (BYD + Denza under one legal distributor but separate showroom networks) is unusual — it mirrors what Geely Auto Thailand does with Geely + Zeekr + Volvo, but contrasts sharply with GAC (single distributor, single brand) or Tesla (direct subsidiary, single brand). Third, Denza Thailand is BEV-only so far (the D9 EV), while the broader Denza China portfolio is mostly PHEV (DM-i system in D9, N9, B5, B8, Z9 GT) — Thailand chose to launch the cleanest pure-BEV variant first, likely to align with Thailand's EV3.5 / EV3.0+ incentive scheme which favours BEVs over PHEVs.

The competitive context: the D9 EV at ฿1.99–2.69 m attacks the Chinese-MPV premium segment rather than the European-luxury band. Its 600 km NEDC / 520 km WLTP range (FWD) and 103.36 kWh Blade Battery put it ahead of the MG Maxus 9 (90 kWh, 540 km NEDC, ฿1.799 m) on both battery size and price. Against the XPENG X9 (110 kWh option, ~702 km CLTC, ฿1.999–2.499 m), the D9 trades slightly less range for a larger second-row "VIP" experience (captain's chairs with massage + ventilation + 7.5 L fridge on the Performance AWD). Against the Zeekr 009 (140 kWh top-spec, ~822 km CLTC, ฿2.5–3.0 m), the D9 is meaningfully cheaper but smaller-batteried. The D9 Performance AWD's 0–100 in 6.9 s (374 PS combined, 470 Nm) is class-leading for the segment.

Distribution & business

Rêver Automotive Co., Ltd. is a Sino-Thai distribution company founded 2022 as BYD Auto's exclusive Thai dealer entity, with Siam Motors Group family interests holding the local equity and BYD Auto providing the technology, vehicle supply, and brand direction. The company is headquartered in Bangkok and operates the BYD passenger-car CKD plant at Rayong (separate legal entity: BYD Manufacturing Thailand Co., Ltd.) in parallel with its distribution operation. (Rêver Automotive — corporate page)

In November 2024, Rêver was authorised by BYD parent to add Denza as a second brand to its Thai distribution portfolio, with the understanding that Denza would be operated as a separately-branded premium tier — distinct showrooms, distinct dealer agreements, distinct after-sales identity. The launch event on 2024-11-01 opened 5 showrooms simultaneously with the announcement, expanding to 10 showrooms by end of 2024 as planned.

Corporate structure

Entity Role Founded Ownership
Rêver Automotive Co., Ltd. Sales, marketing, distribution of both BYD + Denza brands in TH 2022 BYD Auto + Siam Motors family (exact split [unverified])
BYD Manufacturing Thailand Co., Ltd. BYD-branded CKD assembly @ Rayong WHA Industrial Estate 2023 100 % BYD Auto
DENZA Thailand (trade name within Rêver) Denza-branded showroom + service operation 2024 Same as Rêver

Comparative distribution model

Brand Distribution model TH assembly Local equity holder
Denza Single Thai distributor (Rêver) — shared with BYD None — CBU only Siam Motors family (via Rêver)
BYD Single Thai distributor (Rêver) + wholly-owned CKD plant BYD Manufacturing Thailand (Rayong) Siam Motors family (via Rêver, distribution only)
BMW Direct subsidiary + wholly-owned CKD BMW Manufacturing Thailand (Rayong) None
Mercedes-Benz Direct subsidiary + third-party CKD TAAP (Thonburi Group) Thonburi Group (assembler only)
Zeekr Single Thai distributor (Zeekr Thailand via Geely) None — CBU only Geely Auto Industries TH
XPENG Single Thai distributor (Neo Mobility Asia) None — CBU only Neo Mobility / TQM joint

Showrooms

Denza Thailand opened with 5 showrooms on launch day (2024-11-01) and reached the 10-showroom target by end of 2024, distributed across Bangkok and 7 provinces.

Name City / Province Opened Dealer group
Denza Sathu Pradit Bangkok 2024-11-01 [unverified — Rêver appointee]
Denza New Phetchaburi Road Bangkok 2024-11-01 [unverified]
Denza Srinakarin Bangkok 2024-11-01 [unverified]
Denza Rayong Rayong 2024 (Q4) [unverified]
Denza Chonburi Chonburi 2024 (Q4) [unverified]
Denza Chiang Mai Chiang Mai 2024 (Q4) [unverified]
Denza Khon Kaen Khon Kaen 2024 (Q4) [unverified]
Denza BD Ultimate Songkhla Songkhla 2024 (post-Phuket) BD Auto Group
Denza Surat Thani Surat Thani 2024 (Q4) [unverified]
Denza BD Ultimate Phuket Phuket 2024-11-01 BD Auto Group

Sources: CnEVPost — 10 showrooms target; DENZA BD Ultimate — branch list; DENZA Thailand dealer locator.

Service centers

All Denza showrooms double as sales + service + parts outlets under the Rêver-mandated "3S" (Sales / Service / Spares) standard. There are no Denza service-only standalone facilities — the full network as of May 2026 is the 10 dealer outlets listed above.

Charging network partners

[unverified — Rêver Automotive does not publicly list Denza- specific charging partners separate from BYD-branded charging partnerships.] The Denza D9 supports standard Type 2 AC + CCS2 DC connectors and integrates with the BYD app for routing through common Thai public networks: EleX by EGAT, PEA Volta, MEA EV, Sharge, EV Station PluZ (PTT Group), Chargenet. Home wall-box: Rêver bundles a Denza-branded 7 kW AC home charger free with Performance AWD purchases (free installation included); Premium FWD customers receive only a portable charging cable (Type 2 to domestic socket). (Autolifethailand — D9 launch promo)

Warranty terms (Denza Thailand standard)

  • Vehicle warranty: 8 years / 160,000 km (whichever comes first). Substantially longer than BMW/Mercedes (4 yr / unlimited km).
  • High-voltage battery warranty: 8 years / 160,000 km — same duration as the vehicle warranty, covering the Blade LFP pack.
  • Drivetrain warranty: 8 years / 150,000 km (motors + inverters + reduction gear).
  • Bodywork / paint: [unverified — likely 2–3 years per BYD/Rêver standard].
  • Roadside assistance: [unverified — likely 8 years per Rêver BYD-brand standard].
  • Home wallbox: Included free on Performance AWD only (with installation). Premium FWD: portable cable only, no wall-box.

Source: Autolifethailand — D9 official launch; Paultan — D9 TH launch.

D9 EV — premium electric MPV

Denza's flagship in Thailand and its only pure-BEV model on sale (May 2026). A 7-seat full-size MPV that competes directly with the XPENG X9, Zeekr 009, MG Maxus 9 EV and (positionally, on price) Toyota Alphard / Vellfire. Marketed for both chauffeur-driven business / family use (Performance AWD trim, emphasising second-row "VIP cockpit") and owner-driven family use (Premium FWD trim, less differentiated second-row).

Lineage & platform

  • Generation: First generation D9 — global launch 2022-08 (China), in continuous production since.
  • Platform: BYD e-Platform 3.0 (for the BEV variants). Shared with the BYD Sealion 7 / Seal Performance / Atto 3 in underpinning architecture, but with MPV-specific battery layout and rear-axle geometry.
  • Architecture: 400 V — the D9 EV is not an 800 V platform vehicle. (The newer Denza Z9 GT and N7 use the e-Platform 3.0 Evo with 800 V architecture, but the D9 remains 400 V.) [verify] — some Headlightmag launch coverage referred to "800-volt electrical system" but this is likely inaccurate / mis-translation of a Paultan piece; BYD official spec sheets list the D9 EV at 400 V. Treat as 400 V until confirmed otherwise.
  • Battery technology: BYD Blade Battery — Lithium Iron Phosphate (LFP) chemistry, cell-to-pack design (no module layer). 103.36 kWh gross capacity. Cells manufactured by BYD's FinDreams Battery subsidiary in Shenzhen.
  • Cell supplier: BYD (FinDreams Battery).
  • Origin (TH): CBU-imported from China (Xi'an plant [verify — BYD operates D9 production at Xi'an + Shenzhen]).

Lineup events / timeline

Date Event
2024-03 (BIMS 2024) Pre-bookings opened at the Bangkok International Motor Show 2024. (MarkLines — BIMS 2024 Denza pre-bookings)
2024-11-01 Official launch — Premium FWD ฿1,999,900 + Performance AWD ฿2,699,900. 5 showrooms opened simultaneously; 10 by year-end target. Both CBU. Launch promo: complimentary 1-year insurance, registration, ceramic tint, home wall-box on AWD only, 1.88 % financing over 48 months. (Paultan launch coverage; Autolifethailand; HeadLightMag)
2025 (during year) List-price reset upward — Premium FWD ฿1,999,900 → ฿2,154,900 (+฿155,000); Performance AWD ฿2,699,900 → ฿2,589,900 (+/− [verify direction]). The promo-pricing window expired and Rêver published higher list prices. [verify — exact date of list-price reset]
2026-03-01 → 2026-04-05 Motor Show 2026 promotional pricing — Premium FWD discounted −฿205,000 to ฿1,949,900 (vs ฿2,154,900 list); Performance AWD discounted −฿190,000 to ฿2,399,900 (vs ฿2,589,900 list). Campaign valid for the 38-day BIMS 2026 + post-show window. (Autolifethailand — Motor Show 2026 D9 promo)

Trims

D9 Premium FWD — d9-premium-fwd ฿2,154,900 list (฿1,949,900 BIMS 2026 promo)

Spec Value Source
Launch MSRP (2024-11-01) ฿1,999,900 HeadLightMag
List MSRP (May 2026) ฿2,154,900 Autolifethailand 2026
BIMS 2026 promo (2026-03-01 → 2026-04-05) ฿1,949,900 (−฿205,000) Autolifethailand 2026
Battery (kWh) 103.36 (gross; usable [unverified ~95–98 kWh]) Paultan
Battery chemistry LFP (Blade) Paultan
Cell supplier BYD FinDreams Battery Wikipedia
Voltage architecture 400 V [verify — some launch coverage said 800 V; BYD spec sheets indicate 400 V] Wikipedia
Cell-to-pack tech Blade Battery cell-to-pack (no module layer) Wikipedia
Range (NEDC) 600 km HeadLightMag
Range (WLTP) 520 km Paultan
Range (CLTC) 620 km Wikipedia
Drive FWD Paultan
Front motor (kW / PS) 230 kW / 313 PS Paultan
Rear motor (kW) — (FWD-only) Paultan
Combined power 230 kW (313 PS) Paultan
Combined torque 360 Nm Paultan
0–100 km/h 9.5 s Paultan
Top speed [unverified — likely 190 km/h per Chinese spec] —
AC charging 11 kW (Type 2) Paultan
DC charging peak 166 kW Paultan
DC charging 10–80 % ~38 min Autolifethailand
V2L output [unverified — likely 3.3 kW per BYD platform default] —
Connectors Type 2 / CCS2 Autolifethailand
Seats 7 (2 front + 2 captain's chairs row 2 + 3-bench row 3) Autolifethailand
Wheels 18″ multi-spoke alloy ZigWheels TH
Tire spec 235/60 R18 radial ZigWheels TH
Length × Width × Height 5,250 × 1,950 × 1,920 mm [Width: Paultan/HLM cite 1,950; Wikipedia cites 1,960 — verify] Paultan
Wheelbase 3,110 mm Paultan
Ground clearance 155 mm ZigWheels TH
Curb weight 2,764 kg (ZigWheels TH listing); Wikipedia cites 2,870 kg [verify] ZigWheels TH
Trunk capacity 410 L (3-row up); [unverified] 1,500+ L with 3rd row folded ZigWheels TH
Frunk capacity None (no frunk — front compartment occupied by electronics) Wikipedia
Towing capacity [unverified — likely not rated for towing per BYD MPV practice] —
Drag coefficient (Cd) [unverified] ~0.28 estimate from BYD presentations —
Standard equipment
  • 15.6-inch central touchscreen (rotating, Android-based BYD DiLink OS)
  • 10.25-inch digital instrument cluster
  • 12-inch Head-Up Display (HUD)
  • Wireless Apple CarPlay / Android Auto
  • DynAudio 14-speaker premium audio
  • 50 W wireless phone chargers — 3 locations (driver + passenger + row 2)
  • Tri-zone automatic climate control
  • PM2.5 CN95-grade cabin air filtration
  • Panoramic glass roof — ~1.1 m² (fixed, with electric shade)
  • Power-adjustable second-row captain's chairs with electric ottoman + lumbar support
  • 18″ multi-spoke alloy wheels
  • Cloth headliner (vs Performance AWD's leather-suede headliner)
  • 40+ ADAS functions: adaptive cruise, blind-spot monitor, 360° camera, AEB, lane keep, driver attention monitor
  • 8 airbags (front, side, curtain, knee)
  • 8 proximity ultrasonic sensors (Premium spec)
  • Portable Type-2 charging cable included
Distinctive features (vs Performance AWD)
  • Cloth headliner (Performance AWD: leather-suede premium headliner)
  • Standard suspension (Performance AWD: DiSus-C continuously variable damping)
  • No second-row massage / ventilation (Performance AWD: full 10-way + massage + ventilation)
  • No 7.5 L refrigerator (Performance AWD: included, −6 to +50 °C)
  • Single-motor FWD (Performance AWD: dual-motor AWD)
  • No home wall-box bundled (Performance AWD: free 7 kW wall-box
    • installation)
  • 8 ultrasonic proximity sensors (Performance AWD: 5 radar sensors [verify spec sheet])

D9 Performance AWD — d9-performance-awd ฿2,589,900 list (฿2,399,900 BIMS 2026 promo)

Spec Value Source
Launch MSRP (2024-11-01) ฿2,699,900 HeadLightMag
List MSRP (May 2026) ฿2,589,900 [verify — direction of reset] Autolifethailand 2026
BIMS 2026 promo (2026-03-01 → 2026-04-05) ฿2,399,900 (−฿190,000) Autolifethailand 2026
Battery (kWh) 103.36 (gross; usable [unverified]) Paultan
Battery chemistry LFP (Blade) Paultan
Cell supplier BYD FinDreams Battery Wikipedia
Voltage architecture 400 V [verify — see Premium FWD note] Wikipedia
Cell-to-pack tech Blade Battery cell-to-pack Wikipedia
Range (NEDC) 580 km HeadLightMag
Range (WLTP) 480 km Paultan
Range (CLTC) 600 km Wikipedia
Drive AWD Paultan
Front motor (kW / PS) 230 kW / 313 PS Paultan
Rear motor (kW / PS) 45 kW / 61 PS Paultan
Combined power 275 kW (374 PS) Paultan
Combined torque 470 Nm Paultan
0–100 km/h 6.9 s Paultan
Top speed [unverified — likely 190 km/h] —
AC charging 11 kW (Type 2) Paultan
DC charging peak 166 kW Paultan
DC charging 10–80 % ~38 min Autolifethailand
V2L output [unverified] likely 3.3 kW —
Connectors Type 2 / CCS2 Autolifethailand
Seats 7 (2 + 2 VIP + 3) Autolifethailand
Wheels 18″ multi-spoke alloy (same as Premium) Autolifethailand
Tire spec 235/60 R18 Autolifethailand
Length × Width × Height 5,250 × 1,950 × 1,920 mm [width verify] Paultan
Wheelbase 3,110 mm Paultan
Ground clearance 155 mm ZigWheels TH
Curb weight ~2,870 kg (Wikipedia AWD figure); [verify TH spec] Wikipedia
Trunk capacity 410 L (3-row up) ZigWheels TH
Frunk capacity None Wikipedia
Towing capacity [unverified] —
Drag coefficient (Cd) [unverified] —
Standard equipment (additions over Premium FWD)
  • Leather-suede "Premium" headliner (vs Premium FWD's cloth)
  • DiSus-C continuously-variable damping suspension (vs FWD's passive suspension)
  • 10-way power-adjustable VIP captain's chairs with massage
    • ventilation functions
  • 7.5 L dual-zone refrigerator with −6 to +50 °C temperature range
  • Whale Sea Blue exclusive exterior colour (not offered on FWD)
  • Free 7 kW home wall-box with installation (vs FWD's portable cable only)
  • Upgraded ADAS sensor suite with 5 radar sensors [verify] (vs FWD's 8 ultrasonic sensors)
Distinctive features
  • Dual-motor AWD with intelligent torque vectoring (front + rear motors active independently per wheel slip)
  • Faster 0–100 (6.9 s vs 9.5 s) — 26 % quicker than FWD
  • Reduced WLTP range (480 vs 520 km) — the price of the rear-motor parasitic drag
  • Same battery, AC kW, DC kW as FWD (no charging-speed delta)
  • Same wheels and tire as FWD (no 19″ option offered)

Colors

Name (EN / TH) Hex [unverified — derived from press images] Available on
Arctic White / สีขาวอาร์กติก #F4F4F4 [unverified] Premium FWD + Performance AWD
Harbour Grey / สีเทาฮาร์เบอร์ #7C7E80 [unverified] Premium FWD + Performance AWD
Quantum Black / สีดำควอนตัม #1B1B1B [unverified] Premium FWD + Performance AWD
Whale Sea Blue / สีน้ำเงินเวลซี #2A3A5C [unverified] Performance AWD only (exclusive)

Interior options (both trims):

  • Beige (light tan, perforated nappa-grain) — default
  • Brown (deep cognac, perforated nappa-grain) — no-cost option

Sources: HeadLightMag — D9 launch; Autolifethailand — D9 launch; ZigWheels TH — D9 images.

Image catalogue

View URL Source
Hero (3/4 front, Whale Sea Blue) [unverified — pending denzathailand.com asset extraction] denzathailand.com
Front (Quantum Black) [unverified] denzathailand.com
Side profile [unverified] denzathailand.com
Rear 3/4 [unverified] denzathailand.com
Interior dashboard [unverified] denzathailand.com
Interior VIP seats (row 2) [unverified] denzathailand.com
Wheel detail (18″ multi-spoke) [unverified] denzathailand.com
7.5 L refrigerator (AWD only) [unverified] press kit

To be populated by scrapers/denza-th/images.ts (mirror Zeekr pattern).

Versus competitors

Spec D9 Performance AWD XPENG X9 Long Range AWD [approx] Zeekr 009 ME Single Motor [approx] MG Maxus 9 Plus EV [approx]
Price (TH, May 2026) ฿2,589,900 ~฿2,499,000 ~฿2,750,000 ฿1,799,000
Battery (kWh) 103.36 (LFP, Blade) 110 (NCM) 116 (NCM) 90 (LFP)
Range (WLTP / CLTC est.) 480 / 600 km ~580 / 702 km 600 / 822 km ~440 / 540 km
Combined power 275 kW (374 PS) ~370 kW (~500 PS) ~200 kW (RWD) ~180 kW
0–100 km/h 6.9 s ~5.7 s ~7.5 s ~9.5 s
Drive AWD AWD RWD RWD
Seats 7 (2+2+3) 7 (2+2+3) 6 (2+2+2 lounge) 7 (2+2+3)
L × W × H (mm) 5,250 × 1,950 × 1,920 5,293 × 1,988 × 1,785 5,209 × 2,024 × 1,856 5,270 × 1,980 × 1,840
Wheelbase (mm) 3,110 3,160 3,205 3,200
DC peak (kW) 166 230 (800 V) 200 120
Voltage architecture 400 V 800 V 800 V 400 V
Warranty (battery) 8 yr / 160,000 km 10 yr / unlimited 8 yr / 160,000 km 8 yr / 180,000 km

[unverified — competitor specs are May 2026 TH approximations; refine when XPENG / Zeekr / MG TH research docs are written]

Sources

Verification matrix

Field Status Source Notes
Launch MSRP (both trims) ✓ Paultan + HLM + Autolifethailand Three independent sources agree
List MSRP May 2026 (Premium) ✓ Autolifethailand 2026 promo article ฿2,154,900
List MSRP May 2026 (Performance) ◐ Autolifethailand 2026 promo article ฿2,589,900 listed; verify direction of reset vs ฿2,699,900 launch
BIMS 2026 promo prices ✓ Autolifethailand 2026 Both trims confirmed
Battery kWh ✓ Paultan + HLM + Wikipedia 103.36 kWh gross
Battery chemistry (LFP Blade) ✓ Multiple Confirmed
Cell supplier (BYD FinDreams) ✓ Wikipedia + BYD docs Confirmed
Voltage architecture ◐ Wikipedia (400 V); some launch coverage said 800 V Likely 400 V — Paultan article mention of "800 V" appears to be an error; needs primary-source verification from BYD spec sheet
Range NEDC ✓ HLM + Autolifethailand 600/580 km confirmed
Range WLTP ✓ Paultan + ev-database derived 520/480 km confirmed
Range CLTC ✓ Wikipedia 620/600 km confirmed
Combined power (Premium 230 kW) ✓ Multiple Confirmed
Combined power (Performance 275 kW) ✓ Multiple Confirmed
Combined torque (360 / 470 Nm) ✓ Paultan + HLM Confirmed
0–100 (9.5 / 6.9 s) ✓ Paultan + Autolifethailand Confirmed
Top speed ✗ — No TH source publishes; need Chinese spec sheet
AC charging 11 kW ✓ Paultan + Wikipedia Confirmed
DC peak 166 kW ✓ Paultan + Wikipedia Confirmed
DC 10–80 % time (~38 min) ◐ Autolifethailand Single source; needs cross-check
V2L output ✗ — No source — typically 3.3 kW on BYD platform
Connectors (Type 2 / CCS2) ✓ Autolifethailand Confirmed
Wheels 18″ ✓ ZigWheels TH Confirmed
Tire 235/60 R18 ✓ ZigWheels TH Confirmed
L × W × H ◐ Paultan/HLM: 5250×1950×1920; Wikipedia: 5250×1960×1920 Width discrepancy — most TH-launch sources cite 1,950 mm; Wikipedia cites 1,960 mm. Verify against BYD spec sheet
Wheelbase 3,110 mm ✓ Multiple Confirmed
Ground clearance 155 mm ✓ ZigWheels TH Confirmed
Curb weight (Premium 2,764 kg) ◐ ZigWheels TH Single source — verify; Wikipedia cites different value
Curb weight (Performance ~2,870 kg) ◐ Wikipedia (general AWD figure) Verify TH-spec exact
Trunk 410 L ◐ ZigWheels TH Single source — verify whether this is 3-row-up volume
Drag coefficient (Cd) ✗ — No public source for D9
Towing capacity ✗ — Likely not rated
Colors (4 exterior + 2 interior) ✓ Autolifethailand + HLM All confirmed; Whale Sea Blue AWD-exclusive confirmed
Color hex codes ✗ — Estimated only; pull from press images via image-pipeline
Standard equipment list ◐ Autolifethailand + HLM Most items confirmed; some optional/standard splits between trims need spec-sheet verification
DiSus-C AWD-exclusive ✓ HLM + Autolifethailand Confirmed
7.5 L fridge AWD-exclusive ✓ HLM + Autolifethailand Confirmed
Home wall-box AWD-bundled ✓ Autolifethailand Confirmed
Warranty 8 yr / 160,000 km ✓ HLM + Autolifethailand Confirmed

Pipeline / previewed models (not on sale May 2026)

These are Denza models that have been previewed at Thai motor shows or are confirmed for future launch but are not yet on sale in Thailand as of May 2026. Listed here for completeness; they will get their own full sections once launched.

Denza N7 — D-segment electric fastback crossover

  • Status: Previewed at BIMS 2025 (March 2025); no TH launch date confirmed as of May 2026.
  • Platform: BYD e-Platform 3.0 Evo (800 V architecture).
  • Powertrain (China spec):
    • Single rear motor: 230 kW (313 PS), 360 Nm — 0–100 in 6.8 s
    • Dual motor AWD: 390 kW (530 PS) combined, 670 Nm — 0–100 in 3.9 s
  • Battery: 91.3 kWh Blade LFP
  • Range (CLTC): 702 km single-motor / 630 km dual-motor
  • Charging: 230 kW DC (dual-gun) or 150 kW (single gun); 7 kW AC; 6 kW V2L
  • TH price (expected): [unverified] — China RRP ~259,800–289,800 CNY; expected TH price ~฿2.0–2.5 m if launched
  • Source: Paultan — BIMS 2025 Denza N7 preview

Denza Z9 GT — performance shooting brake / station wagon

  • Status: Announced for Thai launch at Motor Show 2025 — but in DM-i PHEV form, not BEV. The BEV Z9 GT (Z9 GT EV, e-Platform 3.0 Evo, 800 V, tri-motor 710 kW) is not currently planned for Thailand.
  • TH version (PHEV — out of evth BEV scope): DM-i PHEV with

    1,000 km combined range, expected launch H1 2025 [verify whether the launch actually happened on schedule].

  • Note: No pure-BEV Z9 GT is available in Thailand. This model is excluded from the BEV scope.
  • Source: AutoStation — Z9 GT DM-i Thai launch

Denza N9 — large 3-row SUV

  • Status: Updated N9 2026 launched in China (per Motorist TH 2026 coverage); no TH launch confirmed.
  • Powertrain: PHEV only globally — 2.0T engine + 3 electric motors + 36 kWh Blade Battery (230 km EV range); combined ~1,330 km.
  • No pure-BEV N9 variant exists. Excluded from BEV scope.
  • Source: Motorist TH — N9 2026

Denza B3 — C-segment rugged electric SUV

  • Status: Previewed at BIMS 2026 (April 2026) as the smallest of Denza's rugged "B-series" SUVs. No TH launch date announced.
  • Powertrain (China spec): Pure-BEV, ~501 km CLTC range, RAV4-sized.
  • TH launch: Likely 2026–2027 if announced.
  • Source: Paultan — Denza B3 BIMS 2026; AutoIndustriya — Denza B3

Denza B8 — D-segment rugged electric SUV (PHEV in TH)

  • Status: Shown at BIMS 2026 in PHEV form (578 PS, 100 km WLTP EV range, 905 km total). Not a pure BEV. Excluded from BEV scope.
  • Source: Paultan — Denza B8 BIMS 2026

Cross-cutting verification matrix (brand-level)

Field Status Source Notes
Parent company (BYD Auto, 100 % owner) ✓ Wikipedia + multiple Mercedes exited 2024
Denza founding year (2010 as JV) ✓ Wikipedia Confirmed
Mercedes JV exit year (2024) ✓ Multiple press Confirmed
Distributor (Rêver Automotive) ✓ CnEVPost + Siam Outlook + Marklines Confirmed
Distributor ownership split ◐ — Rêver is BYD + Siam Motors but exact equity not publicly disclosed
TH entry date (2024-11-01) ✓ Multiple Confirmed
Showroom count (10) ✓ CnEVPost + DENZA TH dealer locator Confirmed
Showroom city list ✓ DENZA TH dealer locator All 10 confirmed
BEV models on sale (1 nameplate, 2 trims) ✓ DENZA TH website D9 only
PHEV/BEV split of TH lineup ✓ Multiple D9 = BEV only in TH; Z9 GT planned as PHEV; N9 = PHEV global
Warranty terms ✓ HLM + Autolifethailand 8/160k vehicle + battery, 8/150k powertrain
Charging partners ✗ — Not separately disclosed for Denza; assumed shared with BYD
Sales volume (TH) ✗ — Rêver does not break out Denza from BYD totals

Cross-model lineup history

Date Event
2024-03 (BIMS 2024) D9 pre-bookings open at Bangkok International Motor Show — first public TH appearance of the Denza brand.
2024-11-01 Brand launch + D9 EV launch — Premium FWD ฿1,999,900 + Performance AWD ฿2,699,900. 5 showrooms open simultaneously (3 Bangkok + Phuket + 1 other).
2024-Q4 Showroom network reaches 10 — Sathu Pradit, New Phetchaburi Rd, Srinakarin (Bangkok), Rayong, Chonburi, Chiang Mai, Khon Kaen, Songkhla, Surat Thani, Phuket.
2025-03 (BIMS 2025) N7 previewed — fastback crossover, no launch date confirmed. Z9 GT DM-i (PHEV) announced for upcoming Thai launch.
2025 (during year) D9 list prices reset — Premium FWD ฿1,999,900 → ฿2,154,900; Performance AWD ฿2,699,900 → ฿2,589,900 [verify direction + date].
2026-03-01 → 2026-04-05 (BIMS 2026) Motor Show 2026 promo — Premium FWD discounted to ฿1,949,900 (−฿205k); Performance AWD discounted to ฿2,399,900 (−฿190k). B3 + B8 previewed at BIMS 2026 (B3 is pure-BEV; B8 is PHEV).

Sales / market position

All sources

Official / distributor:

Thai press (launch + promo coverage):

International press:

Spec aggregators:

Industry data:

EVEVCHU
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