Hongqi

At a glance

• Distributor: Metro Group (Boonvisut family), appointed by China FAW Group Import & Export Co., Ltd. at a signing in Changchun on 2026-01-09 (Hongqi Thailand — FAW × Metro Autohaus). The official site trades as "Hongqi Thailand · Metro Group" (hongqithailand.com).
• Entered Thailand: official price announced 2026-06-17 (Headlightmag, Autolifethailand, Thairath); showrooms open from 2026-06-19 (Motorist).
• First model launched: E-HS9 full-size six-seat electric SUV.
• Models on sale (as of 2026-11-03): E-HS9 only — the official model lineup reads "1 model available" (hongqithailand.com/en/cars).
• Showrooms: 3, all in Bangkok (One Bangkok, Rama 2, Kanchanaphisek) (hongqithailand.com — E-HS9 dealer network).
• Current price band: ฿2,990,000 (single variant).
• Import: CBU from China (built in Changchun) — "นำเข้า CBU" (Autolifethailand, Headlightmag).

Hongqi is the oldest Chinese passenger-car marque (1958), historically the state limousine brand of China's leadership. Thailand is one of its first right-hand-drive markets — Singapore (Eurokars Group, May 2026) was first, with Malaysia to follow (Paultan, electrive, 2026-02-12, Thairath). Metro Group pitches Hongqi across the ultra-luxury and premium segments (story 1); the E-HS9 was styled under Giles Taylor, formerly Rolls-Royce's design director (Motorist).

Thai spelling. The official Thai site writes the brand หงษ์ฉี ("หงษ์ฉี ประเทศไทย (สำนักงานใหญ่)" — hongqithailand.com/about-us), as does Headlightmag ("หงษ์ฉี อี-เอชเอส 9"). Autolifethailand uses both หงษ์ฉี and หงฉี; 9carthai uses หงฉี.

Distribution & business

FAW first planned to run Thailand directly through a subsidiary, then switched to a distributor model; FAWIEC appointed Metro Group, which already operates dealerships for Zeekr, Toyota, Mitsubishi and Honda and is a Mercedes-Benz dealer partner (electrive, 2026-02-12). Metro Group describes itself as three generations and more than seven decades in Thai automotive retail; CEO Bodin Boonvisut (บดินทร์ บุญวิสุทธิ์) signed the agreement (Hongqi Thailand — story 1). Metro Group is "the distributor with authority to appoint dealers" (Thairath, 2026-02-13).

Pre-launch, a convoy of E-HS9s drove ~6,000 km from the Great Wall through Laos to Bangkok, flagged off on 2026-04-25 (Hongqi Thailand — story 3). Online reservations opened 2026-05-10 (Hongqi Thailand — story 2).

Volume targets (Metro Group, at launch): ~400 units June–December 2026, 2,000 in 2027, 4,000 a year by 2029 (Autolifethailand interview, Thansettakij, electrive). The February plan had been only 100 units for 2026 (electrive, 2026-02-12).

Local assembly: none, and no plan yet. Metro Group says FAW would consider investing in a Thai plant only once sales volume justifies it (Autolifethailand interview); FAWIEC had evaluated a Thai assembly plant earlier (electrive, 2026-02-12).

Distributor legal entity [unverified] — no source names the registered company behind "Hongqi Thailand". The site's news posts call the partner "Metro Autohaus" (story 1). The online booking flow lists two dealer companies: HONGQI S.P. GROUP CO., LTD. and TMK. Yanyon Co., Ltd. (hongqithailand.com — booking).

Showrooms

Sources: hongqithailand.com — dealer network, Motorist (opening date), Autolifethailand interview (Mansion investment).

Network plan: 10 sales-service-parts (3S) sites within three years — five in Greater Bangkok, the rest in major provincial cities across the north, north-east, central, east and south; more than 20 dealer applicants were being screened at launch (autospinn, electrive).

Service centers

Metro Group calls its service approach a "Close to You" strategy and guarantees full spare-parts availability (Thairath).

Charging network partners

No public-network partnership announced. Every launch-batch car comes with a free 11 kW three-phase wall charger with installation (hongqithailand.com — exclusive offers).

Warranty terms

Listed by the official site under "Exclusive Offers" (hongqithailand.com). The page itself does not limit these to the first 400 customers; Motorist describes an "exclusive protection package for the first 400 customers", and electrive and Thansettakij tie the insurance, wallbox and roadside assistance to the first 400 units (Motorist, electrive, Thansettakij):

• Vehicle: 5 years / 150,000 km
• High-voltage battery: 8 years / 160,000 km
• Roadside assistance: 24-hour, 5 years
• Insurance: 1 year first-class (comprehensive), free
• Wallbox: 11 kW three-phase, supplied and installed free

Whether the same warranty applies after the first 400 units is [unverified].

E-HS9 — full-size six-seat luxury electric SUV

Hongqi's flagship BEV SUV: 5.2 m long on a 3.1 m wheelbase, sold in Thailand as one variant with one powertrain and six seats. Thai press compared it with the Volvo ES90 at the ~฿3 m price point (autospinn).

Lineage & platform

• Generation: first-generation E-HS9 (China production from 2020; production car shown at Auto China 2020 after the E115 concept at IAA 2019). Thailand gets the facelifted version — redesigned interior, retuned air suspension, updated battery — which reached right-hand-drive markets in 2026 (Wikipedia) ◐.
• Thai-market build: the brochure designation is "E-HS9 Overseas RHD", a long-range South-East Asia specification (Paultan). Autolifethailand names the variant "E-HS9 Long Range AWD" (Autolifethailand).
• Architecture: 400 V (Headlightmag, Paultan).
• Origin: CBU, assembled in Changchun, Jilin, China (Wikipedia, Autolifethailand).
• Platform name: [unverified] — not stated by any source consulted.

Lineup events

Trims

E-HS9 Long Range AWD (6-seat) — ฿2,990,000

Pricing. The official site labels ฿2,990,000 the "ราคาแนะนำ" (recommended price), "พิเศษเฉพาะลูกค้า 400 ท่านแรกเท่านั้น*" (special for the first 400 customers only) (hongqithailand.com). Headlightmag, Thansettakij and electrive report it the same way — an introductory price for the first lot, regular price not disclosed (Headlightmag, Thansettakij, electrive). Only Motorist gives a regular price — "Normal Price 3,490,000 THB" in its spec table — ฿3,490,000 [unverified] — no second source; ฿3.49 m is also the top of the old China price range converted to baht, which may be where the figure came from (car250). Booking deposit ฿40,000; estimated delivery 60 days (hongqithailand.com — booking).

Source conflicts, resolved to the official site:

• Height: 1,713 mm on the official site, Headlightmag, Paultan and Thansettakij; Autolifethailand and Wikipedia say 1,731 mm (likely a transposition, or the pre-facelift figure).
• 0–100 km/h: 5.5 s official; Autolifethailand's spec list says 4.9 s.
• Power label: the official spec box says "499 hp", but the same page gives 202 + 160 = 362 kW, which is 492 PS / 485 hp. Headlightmag (493 PS) and Paultan (492 PS) agree with 362 kW.
• Range cycles: Thansettakij labels 760 km as NEDC and Daily News quotes 690 km NEDC; the official site gives 760 km CLTC and 685 km NEDC. electrive calls 548 km "WLTC"; the official site says WLTP. A 570 km WLTP figure for the Singapore-spec car is [unverified] (no source found) and not used here.
• Boot: Autolifethailand gives 622 L as the base figure, probably measured behind row 2; 255 L is behind row 3.

Standard equipment

From Headlightmag, Paultan and Autolifethailand:

• Air suspension with continuous damping control (CDC); double-wishbone front, multi-link rear
• Matrix LED headlamps with auto high beam; welcome-light sequence
• Panoramic sunroof; acoustic glass
• Pop-out flush door handles; soft-close doors; power tailgate; active grille shutter
• 8.8″ digital instrument cluster + two 15.6″ touchscreens (centre and front passenger)
• Wireless Apple CarPlay / Android Auto; built-in 4G; OTA updates; Thai-language infotainment
• BOSE 16-speaker audio
• 50 W wireless phone charging (two pads per Paultan; Headlightmag lists one) ◐
• Four-zone automatic climate with PM2.5 filtration
• Leather upholstery; 256-colour ambient lighting
• Powered front seats with memory, ventilation and massage; powered, ventilated second-row captain's chairs; power-folding third row
• 7 drive modes
• 8 airbags; ESP, TCS, HHC, HDC, electric parking brake (auto hold not listed by any source)
• ADAS: adaptive cruise with stop & go, AEB, lane-keep assist, lane-departure warning, lane-change assist, blind-spot detection, rear cross-traffic alert, traffic-sign recognition / intelligent speed assist
• 360° around-view monitor; TPMS; E-Call

Optional equipment / packs

None. The online configurator offers colour and interior choices and a single 21″ wheel (booking page).

Launch offer (first 400 customers)

Source: hongqithailand.com ("Exclusive Offers"); the first-400 limit is from Motorist, electrive and Thansettakij, not the official page.

Colors

Exterior colours are solid single-tone in Thailand (China also sells two-tone bodies — Daily News). Hex values are the swatch colours the official configurator renders (hongqithailand.com).

Press coverage names the interiors Graphite Black, Mysterious Gray / Crystal White and Saddle Brown (Thairath, Headlightmag); the names above are the official site's current wording. The Pacific-Blue-with-Saddle-Brown-only rule is in the configurator and in Paultan.

Versus competitors

Range AWD section; launch price from Headlightmag — EV9 launch). On the NEDC figures both cars quote, the E-HS9 claims 38 km more (685 vs 647 km). Against the EV9's launch price the E-HS9 is ฿909,000 cheaper and carries the larger battery, but its 140 kW peak and 48-minute 10–80% time are slow for the class.

Sources

• Hongqi Thailand — E-HS9 model page
• Hongqi Thailand — E-HS9 booking / configurator
• Hongqi Thailand — model lineup
• Headlightmag — official price HONGQI E-HS 9 (2026-06-17)
• Autolifethailand — official price E-HS9 (2026-06-17)
• Paultan — E-HS9 launched in Thailand (2026-06-25)
• Thansettakij — E-HS9 launch (2026-06-17)
• Motorist — E-HS9 enters Thailand (2026-06-18)
• Thairath English — launch (2026-06-17)
• electrive — FAW launches Hongqi in Thailand (2026-06-29)
• Wikipedia — Hongqi E-HS9

Verification matrix

Announced but not yet on sale

None of these has a name, price or specification confirmed for Thailand, so none is in the catalogue.

• Two more Hongqi SUVs in 2026 — a B-SUV and a C-SUV, names and powertrains not disclosed (autospinn, 2026-06-18, Autolifethailand interview — "three new models in 2026, all SUVs", the E-HS9 being the first; Headlightmag). Whether they are BEVs is [unverified]. As of 2026-11-03 neither has appeared on the official site.
• Hongqi Tiangong 06 — mid-size electric SUV, reported in March 2026 as being tested in Thailand [unverified] — single Thairath report (en.thairath.co.th/news/auto/2919461, returns 404 as of 2026-11-03), not corroborated, no later mention.
• E-HS9 four-seat version — Thansettakij reported in April 2026 that a four-seat E-HS9 is planned for Thailand in 2027 (Thansettakij) [unverified] — single pre-launch report.
• Golden Sunflower (金葵花) series — Hongqi's ultra-luxury line, planned for display at Motor Expo 2026 (December 2026) (autospinn, Thansettakij, electrive). Thansettakij describes the Golden Sunflower Guoli limousine as made to order and sold only to buyers invited by Metro Group and FAW, with a 4.0-litre turbocharged petrol V8 (388 hp / 530 Nm, 8-speed automatic). Thai price estimates: over ฿50 m (April) and close to ฿100 m for a left-hand-drive car (June) (Thansettakij, 2026-04-24, Thansettakij, 2026-06-19). Not a BEV — out of scope. Revisit only if a battery-electric Golden Sunflower model is announced for Thailand.
• Bestune — FAW's mass-market brand (separate from Hongqi), planned for Thailand with a D-segment model around ฿1 m (electrive, 2026-02-12). Not a Hongqi model.

Cross-model lineup history

Sales / market position

• Registrations: not yet tracked.
• Notable reviews: Headlightmag launch; autospinn E-HS9 vs Volvo ES90 comparison (July 2026, listed on autospinn's Hongqi tag).
• Known incidents / recalls: none found in Thailand. In Norway, owners of earlier E-HS9s have complained about winter range and charging (Wikipedia).
• Customer feedback: no Pantip threads of substance found yet.

Brand links

• Official site: https://www.hongqithailand.com/
• Facebook: https://www.facebook.com/HongqiThailand
• Instagram: https://www.instagram.com/hongqithailand/
• TikTok: https://www.tiktok.com/@hongqithailand
• YouTube: https://www.youtube.com/channel/UCn2kQDgwirSsQzK7xdeFK6A
• LINE: https://lin.ee/ZdpxaNR
• HQ phone: 02-119-1000

All sources

Official (Hongqi Thailand / Metro Group)

• https://www.hongqithailand.com/en/cars
• https://www.hongqithailand.com/en/car/1
• https://www.hongqithailand.com/en/car/1/book
• https://www.hongqithailand.com/about-us
• https://www.hongqithailand.com/en/story/1 (distributor signing, 2026-01-09)
• https://www.hongqithailand.com/en/story/2 (reservations open, 2026-05-10)
• https://www.hongqithailand.com/en/story/3 (convoy, 2026-04-25)

Thai press

• https://www.headlightmag.com/official-price-hongqi-e-hs-9/
• https://autolifethailand.tv/official-price-hongqi-e-hs9-ev-bev-suv-metro-group-thailand/
• https://autolifethailand.tv/hongqi-metro-group-exclusive-interview/
• https://www.thansettakij.com/motor/661655
• https://www.thansettakij.com/motor/657396
• https://www.thansettakij.com/motor/661832
• https://www.motorist.co.th/en/article/6010/hongqi-e-hs9-finally-enters-thai-39-s-premium-ev-market-featuring-top-tier-performance-and-rolls-royce-level-luxury
• https://en.thairath.co.th/news/auto/2940142
• https://en.thairath.co.th/news/auto/2928025
• https://en.thairath.co.th/news/auto/2914077
• https://www.dailynews.co.th/news/5979517/
• https://www.autospinn.com/2026/06/metro-group-golden-sunflower-faw-hongqi-e-hs9-150022

International press

• https://paultan.org/2026/06/25/2026-hongqi-h-es9-launched-in-thailand/
• https://electrive.com/2026/06/29/faw-launches-hongqi-in-thailand-with-e-hs9-as-first-model
• https://www.electrive.com/2026/02/12/faw-group-to-launch-hongqi-brand-in-three-asean-markets-this-year/

Reference

• https://en.wikipedia.org/wiki/Hongqi_E-HS9
• https://www.car250.com/hngqi-e-hs9-suv-ev-2022.html (China price range)