smart

At a glance

• Distributor: Thonburi Stardust Co., Ltd. (บริษัท ธนบุรีสตาร์ดัส จำกัด), a Thonburi Group subsidiary that runs importation, sales, marketing, customer experience and after-sales for smart in Thailand (th.smart.com — Thonburi Group partners with smart, 2026-10-05, Thaipost, 2026-10-05).
• Entered Thailand: official launch and prices on 2026-10-20 (Headlightmag — #1, Autolifethailand — #1, Thaipost). smart's own press release is datelined 21 October 2026, Hangzhou (th.smart.com — smart officially launches in Thailand).
• First models launched: #1, #3 and #5 together.
• Models on sale (as of 2026-11-03): #1 Premium ฿1,449,000 · #3 Premium ฿1,549,000 · #5 Premium ฿1,749,000; the configurator marks the #1 and #3 prices "includes VAT" and carries no VAT note on the #5 (th.smart.com — booking). The booking page describes the deposit as refundable (same source).
• Reservations: online at th.smart.com with a ฿10,000 refundable deposit (marked incl. VAT on the #1 and #3); every listed colour shows "In stock" (th.smart.com — booking).
• Showrooms: 11 listed on the official dealer locator — the smart Flagship Sathorn plus 10 shop-in-shops at Mercedes-Benz dealers (8 Greater Bangkok, Chiang Mai, Khon Kaen, Ubon Ratchathani) (th.smart.com — dealers). Press gives the opening schedule as Sathorn in November 2026 and the dealer sites in December 2026 (Headlightmag, Autolifethailand).
• Current price band: ฿1,449,000 – ฿1,749,000.
• Import: all three are CBU from China — "นำเข้า CBU จีน" (Autolifethailand — #1, Headlightmag — #3, Headlightmag — #5).

smart began as a Mercedes-Benz city-car brand (fortwo). Geely has co-owned it with Daimler, now Mercedes-Benz Group, 50:50 since March 2019 (Autolifethailand, 2026-09-26). Mercedes-Benz's global design team styles the cars; Geely is responsible for engineering, platform and production (th.smart.com — partnership release, Headlightmag — #5). The #-series EVs were already sold in right-hand-drive Australia and Malaysia before Thailand, and Autolifethailand previewed the Thai cars from the Malaysian RHD specs before launch (Autolifethailand, 2026-09-26). Autolifethailand positions the brand as a lifestyle alternative to MINI, also aimed at the small premium EVs from Mercedes-Benz, BMW, Volvo and Audi (same source).

Thai spelling. Thai press writes the brand in Latin script ("smart #1"); where it is transliterated it is สมาร์ท — "smart (สมาร์ท)" (Thaipost, 2026-10-05). Headlightmag spells the model names out as สมาร์ท แฮชแท็ก วัน (#1), สมาร์ท แฮชแท็ก ทรี (#3) and สมาร์ท แฮชแท็ก ไฟว์ (#5) (#1, #3, #5).

Distribution & business

Earlier plan (2022). In January 2022 Proton Holdings signed a memorandum with smart Automobile to distribute smart EVs in Malaysia and Thailand (carz.com.my, 2022-01). Malaysia launched under Proton's Pro-Net; Thailand never did. A Thai entry was reported again in 2023, but Geely sent Zeekr and Geely into Thailand first (Autolifethailand, 2026-09-26).

Thonburi Group (2026). Autolifethailand first reported on 2026-09-18 that Thonburi Group had won the smart rights (Autolifethailand, 2026-09-18). The official announcement came on 2026-10-05: Thonburi Group was appointed importer and distributor, and its subsidiary Thonburi Stardust Co., Ltd. runs the brand (th.smart.com — partnership release, Thaipost). Thonburi Group has "more than 85 years" in Thai automotive per the launch release (th.smart.com — launch release) and "more than 86 years" per the partnership release (th.smart.com — partnership release). with either figure, so no founding year is used here [unverified]. The group already distributes Geely and is a Benz Thonburi Mercedes-Benz dealer (Autolifethailand, 2026-09-26); Viriyaphant** speaks for the group; smart's global CMO Kang Yi for the brand (th.smart.com — launch release).

Launch. The brand launched on 2026-10-20 under the theme "Open Your Mind" (Thaipost), with a launch event at Dib26, Sukhumvit Soi 26 (#legend, 2026-10-26). smart has a 400 m² stand at the 43rd Motor Expo, 2–13 December 2026 (Autolifethailand — Motor Expo 2026 booth plan, 2026-11-02); the booth number B01 comes only from #legend [unverified — booth number from one secondary source].

Distributor office: Thonburi Stardust Co., Ltd., 84/1 Viriyahbhun Building, 2nd floor, Charansanitwong Road, Bang Phlat, Bangkok 10700. Roadside and call centre 02-473-8859 (th.smart.com — contact).

Volume targets and investment: not published [unverified].

Local assembly: none announced — all three models are CBU from China (see At a glance). paultan.org reported in 2023 that RHD #1 and #3 come from Geely's Xi'an plant (paultan.org, 2023-10-31 — returned HTTP 403 on re-check 2026-11-03, not re-read); the Thai cars' plant is not named by any Thai source [unverified].

Showrooms

All 11 are listed as "Showroom · Test drive · Service" on the official locator (th.smart.com — dealers). The 10 dealer sites are shop-in-shops at Mercedes-Benz dealers under contract with Thonburi Group (Autolifethailand — #1, Headlightmag — #1).

"Due Dec 2026" for the 10 dealer sites is the press schedule ("ภายใน ธันวาคม 2026") (Autolifethailand — #1); actual opening dates [unverified].

Service centers

After-sales runs through the same Mercedes-Benz dealer network (Headlightmag — #1, th.smart.com — launch release). The official locator marks all 11 sites above as Service (th.smart.com — dealers).

Charging network partners

No public-network partnership announced; the official charging page speaks only of "several public charging points across Thailand" and the smart app (th.smart.com — charging). No wallbox offer found [unverified]. Note: that charging page's generic copy quotes "420 km (WLTP)" — a figure no Thai model carries; the per-model spec tables below are used instead.

Warranty terms

From the official warranty terms, given by Thonburi Stardust Co., Ltd. (th.smart.com — warranty) and repeated in each model's spec table (#1, #3, #5):

• Vehicle: 4 years / 100,000 km, whichever first.
• High-voltage battery: 8 years / 160,000 km, whichever first; replacement if state of health falls below 70%.
• High-voltage core components (drive motor, control units): 8 years / 160,000 km.
• Corrosion (perforation): 12 years, no mileage limit.
• Genuine parts & accessories: 2 years, no mileage limit.
• Integrated Service Package: maintenance and wear & tear for 4 years or 40,000 km, "if applicable" (th.smart.com — integrated service package).
• Roadside assistance: 24/7 helpline +66 2 473 8859 — on-site repair and towing to the nearest smart service partner (th.smart.com — roadside assistance); duration is set by the ISP terms [unverified — not stated].
• Wallbox: none found [unverified].

Launch offers

None published. Headlightmag, Autolifethailand and Thairath all give list prices only, with no intro price, campaign or freebies (Headlightmag — #1, Autolifethailand — #1, Thairath, 2026-10-21). The official configurator shows no discount on any model (discountSatang: 0) (th.smart.com — booking).

#1 — premium compact SUV

smart's B-segment compact crossover, on Geely's SEA platform shared with the Zeekr X (Autolifethailand — #1). Rivals named by the press: MINI Aceman, Volvo EX30 (Autolifethailand, 2026-09-26).

Lineage & platform

• Generation: 1st generation (model code HX11 carbase.my); first deliveries in China from December 2022 ◐ (carnewschina).
• Platform: SEA (Sustainable Experience Architecture) — shared with Zeekr X, Volvo EX30 (Autolifethailand — #3).
• Architecture: 400 V ◐ — not stated by any Thai source; the 66 kWh NCM pack is a 400 V pack (ArenaEV — smart #1).
• Origin: CBU, China; RHD #1s are built at Geely Xi'an (paultan.org); Thai plant not confirmed [unverified].

Lineup events

Trims

#1 Premium — ฿1,449,000

Standard equipment

From Autolifethailand and Headlightmag:

• Matrix LED headlamps with adaptive high beam (ADB), LED DRL / tail / rear fog lamps
• Hidden (flush) door handles, frameless doors, power-folding mirrors, rain-sensing wipers, roof rails
• Power tailgate with foot sensor
• Panoramic glass roof with power sunshade
• Leather upholstery; 6-way power front seats with 4-way lumbar; heated front seats and heated steering wheel; 60:40 rear seat
• Dual-zone climate, rear vents, PM2.5 / N95 / carbon cabin filter; ambient lighting
• 12.8″ HD touchscreen, 9.2″ digital cluster, 10″ head-up display
• Wireless Apple CarPlay / Android Auto, navigation, voice control, 4G / Wi-Fi
• Beats audio, 13 speakers; wireless phone charger
• Drive modes ECO / Comfort / Sport; electric parking brake with Auto Hold
• ACC Stop & Go, AEB, FCMS, RCMS, LKA, ELKA, LDW, LDP, BSD, LCA, RCTA, DOW, TSR, driver fatigue monitoring (DPM)
• 360° camera, 12 parking sensors, auto parking
• Front, side, curtain and front-centre airbags; ABS/EBD/BA, CBC, ESC, TCS, HDC, TPMS

Optional equipment / packs

No packs. Paint is the only option (th.smart.com — booking) — see Colors.

Colors

From the official configurator, 2026-11-03 (th.smart.com — booking). Hex codes are not published.

Autolifethailand lists a wider global palette (Quantum Blue, Laser Red, Lumen Yellow, Pop Pink, Matte Grey, Starry Blue …) (Autolifethailand); those are not in the Thai configurator and are not used.

Verification matrix

#3 — premium coupé SUV

The fastback version of the SEA-platform compact crossover — longer wheelbase (2,785 mm) and lower roof than the #1 (Autolifethailand — #3). Rivals named by the press: BMW iX2, Volvo EC40 (same source).

Lineage & platform

• Generation: 1st generation (model code HC11 [unverified]); launched in China on 1 June 2023 with deliveries 20 days later ◐ (carnewschina).
• Platform: SEA — shared with Zeekr X and Volvo EX30 (Autolifethailand — #3).
• Architecture: 400 V ◐ (same 66 kWh pack as the #1; not stated by Thai sources).
• Origin: CBU, China (Headlightmag — #3); RHD #3s are built at Geely Xi'an (paultan.org).

Lineup events

Trims

#3 Premium — ฿1,549,000

The first research pass reported BRABUS figures (315 kW, 543 Nm, 0–100 in 3.7 s, AWD) marked "Exclusive for BRABUS Model" on the #3 model page; the page as re-read on 2026-11-03 shows only the Premium figures (200 kW, 343 Nm, 5.8 s). The BRABUS is not offered in Thailand and those figures are not used (th.smart.com — #3).

Standard equipment

From Autolifethailand and Headlightmag:

• Matrix LED headlamps with adaptive high beam (ADB), auto headlamps, follow-me-home; LED DRL / tail / rear fog lamps
• Hidden door handles, frameless doors, power-folding mirrors with reverse tilt, rain-sensing wipers
• Power tailgate with kick sensor; 1.6 m² panoramic glass roof
• Leather upholstery; 6-way power driver and front-passenger seats with 4-way power lumbar; heated front seats; heated leather steering wheel; 60:40 rear seat
• Dual-zone climate, rear vents, air-quality display, PM2.5 / N95 / carbon filter; ambient lighting
• One-pedal driving (S-Pedal); electric parking brake with Auto Hold; auto-dimming frameless mirror
• 12.8″ HD touchscreen, 9.2″ digital cluster, 10″ head-up display (Snapdragon 8155 cockpit)
• Wireless Apple CarPlay / Android Auto, navigation, voice control, 4G / Wi-Fi
• Beats audio, 13 speakers; USB-C front, USB-A/C rear, 12 V front and rear
• ACC Stop & Go, AEB, FCMS, RCMS, LKA, ELKA, LDW, LDP, BSD, LCA, RCTA, DOW, TSR, DPM
• 360° camera, 12 parking sensors, auto parking, low-speed pedestrian alert
• 7 airbags; ABS/EBD/BA, CBC, ESC, TCS, HDC, TPMS

Optional equipment / packs

No packs; paint only — see Colors.

Colors

Official configurator, 2026-11-03 (th.smart.com — booking):

Autolifethailand's nine-colour list (Stardust Blue, Cyber Silver, Moon Porcelain White …) is the global palette, not the Thai configurator.

Verification matrix

#5 — premium mid-size SUV

smart's flagship and largest model: a boxy D-segment SUV on Geely's 800 V SEA platform, shared with the Zeekr 7X (Autolifethailand — #5, th.smart.com — partnership release).

Lineage & platform

• Generation: 1st generation (model code HY11 paultan.org); production version detailed in August 2024 ◐ (newmobility.news).
• Platform: "SEA3", shared with Zeekr 7X (Autolifethailand's term) (Autolifethailand — #5).
• Architecture: 800 V (Headlightmag — #5, th.smart.com — partnership release).
• Suspension: double wishbone front, multi-link rear (Autolifethailand — #5).
• Origin: CBU, China (Headlightmag — #5); plant [unverified].

Lineup events

Trims

#5 Premium — ฿1,749,000

Range discrepancy on the official page. The #5 page's marketing bullet says "Extended range of up to 540 kilometer", but its spec table says 590 km WLTP, and Headlightmag, Autolifethailand and Thairath all print 590 km (th.smart.com — #5). The same page's battery section repeats "540 km — WLTP maximum comprehensive cruising range". 540 km is believed to be the global figure for the dual-motor #5 versions [unverified — no Thai source says so]; the Thai Premium is the single-motor RWD (267 kW) car, and the spec table and all three Thai articles agree on 590 km, so 590 km is The same page also quotes CLTC and AWD copy from the global site ("CLTC comprehensive battery life", "two-wheel drive and four-wheel drive switch") that does not apply to the Thai RWD Premium.

Standard equipment

From Autolifethailand, Headlightmag and th.smart.com — #5:

• Matrix LED headlamps (AFS / ADB), through-type LED tail lamp
• Frameless doors, flush door handles, floating wheel-centre emblems
• 72 L frunk, 110 L under-floor boot storage
• Nappa leather upholstery; 60:40 rear seat with electric backrest adjust
• 13.0″ dual-OLED centre touchscreen, 10.25″ digital cluster, 25.6″ AR head-up display
• Sennheiser audio, 20 speakers, Dolby Atmos (7.1.4)
• Wireless Apple CarPlay / Android Auto, 4G / 5G, Wi-Fi
• 256-colour ambient lighting; laminated acoustic side and front glass
• ACC Stop & Go, AEB, LKA, ELKA, LDW, LDP, BSD, LCA, RCTA, DOW, TSR, DPM
• 360° camera, 12 parking sensors, auto parking
• Front, side, curtain and front-centre airbags; ABS/EBD/BA, ESC, TCS, HDC, TPMS

Optional equipment / packs

No packs; paint only — see Colors.

Colors

Official configurator, 2026-11-03 (th.smart.com — booking). All with an Eclipse Black roof:

Verification matrix

Cross-model lineup history

Sales / market position

• DLT registrations: none for the new models yet (launched 2026-10-20; DLT data lags ~8 months). The only SMART rows in DLT are a pipeline).
• Notable reviews: official-price launch articles only so far — Headlightmag #1, #3, #5; Autolifethailand #1, #3, #5.
• Safety: Euro NCAP five stars for the #1, #3 and #5 (official claim) (th.smart.com — roadside assistance).
• Known incidents / recalls: none found in Thailand.
• Customer feedback: no Pantip owner threads yet (cars not delivered as of 2026-11-03) [unverified].

All sources

Official (smart Thailand / Thonburi Stardust)

• https://th.smart.com/en — brand site
• https://th.smart.com/en/smart-1 · https://th.smart.com/en/smart-3 · https://th.smart.com/en/smart-5 — model pages with spec tables
• https://th.smart.com/en/booking?model=smarthastag1 — configurator: prices, deposit, colours, surcharges
• https://th.smart.com/en/dealers — showroom locator
• https://th.smart.com/en/warranty · https://th.smart.com/en/integrated-service-package · https://th.smart.com/en/roadside-assistance
• https://th.smart.com/en/contact · https://th.smart.com/en/charging
• https://th.smart.com/en/news/thonburi-smart-premium-electric-vehicle-thailand — partnership release, 2026-10-05
• https://th.smart.com/en/news/thonburi-group-launches-smart-thailand — launch release, 2026-10-21
• https://lin.ee/puo3w5m — official LINE (linked from the site footer)
• Facebook page: none linked from th.smart.com and none found [unverified]

Thai press

• https://www.headlightmag.com/official-price-smart-hashtag-1 (2026-10-20)
• https://www.headlightmag.com/official-price-smart-hashtag-3 (2026-10-21)
• https://www.headlightmag.com/official-price-smart-hashtag-5 (2026-10-20)
• https://autolifethailand.tv/official-price-smart-1-ev-bev-suv-thailand-thouburi-mercedes-benz/ (2026-10-20)
• https://autolifethailand.tv/official-price-smart-3-ev-bev-suv-coupe-thailand-thonburi-mercedes-benz/ (2026-10-20)
• https://autolifethailand.tv/official-price-smart-5-ev-bev-suv-boxy-thailand-thonburi-mercedes-benz/ (2026-10-20)
• https://autolifethailand.tv/thouburi-group-distributor-smart-geely-mercedes-benz-thailand-20-oct-2026/ (2026-09-26)
• https://autolifethailand.tv/smart-geely-thonburi-group-distributor-thailand-motor-expo-2026/ (2026-09-18)
• https://www.thairath.co.th/news/auto/evcar/2967350 (2026-10-21)
• https://www.thaipost.net/automotive-news/1086623/ (2026-10-05)
• https://hashtaglegend.com/th/post/thonburi-group-launches-smart-ev-mercedes-benz-dna (2026-10-26)

International / background

• https://carz.com.my/webview/2022/01/proton-holdings-bhd-and-smart-automobile-co-ltd-smart-signed-a-moa-to-distribute-smart-automobile-evs-in-malaysia-thailand
• https://paultan.org/2023/10/31/geely-manufacturing-base-xian-teknologi-ir-4-0/
• https://paultan.org/cn/xinche-zhinan/smart/-5/hy11/premium-2026/
• https://www.carbase.my/smart/smart-1/hx11/premium-2024
• https://www.arenaev.com/smart_1_pulse_2023-specs-605.php
• https://carnewschina.com/2023/06/03/mercedes-geely-jvs-smart-1-ev-launched-in-france-will-also-launch-in-more-european-markets/
• https://carnewschina.com/?p=153281
• https://newmobility.news/en/2024/08/13/more-details-about-smart-5-production-version-released/

Leads only (not used for facts)

• https://bangkokmotorhaus.com/ev-price/ — dealer aggregator; first listed the #3 price