Riddara

At a glance

• Distributor: Riddara Automobile (Thailand) Co., Ltd. (บริษัท ริดดารา ออโต้โมบาย (ประเทศไทย) จำกัด), trading as GEELY RIDDARA THAILAND (Eco Sticker register, official promotion terms, 2025-11-07, Thaipost, 2026-08-23). The official site spells the company "บริษัท ริดดารา ออโตโมบิล (ประเทศไทย) จำกัด" in some campaign pages (promotion 2026-02).
• Entered Thailand: RD6 official prices announced 2024-10-29 (Autolifethailand, Sanook).
• First model launched: RD6 four-door electric pickup, four variants, ฿899,000–1,299,000.
• Models on sale (as of 2026-11-03): RD6 (4 variants, MY2026), Econ (1 variant: 63 kWh 2WD) and Econ L (2 variants) — 7 variants, ฿739,000–1,299,000 (Thaipost, 2026-08-23, Autolifethailand, 2026-08-21, Eco Sticker register).
• Dealers: 29 (8 Greater Bangkok + 21 provincial) in August 2026, target 40 sales-and-service sites by end-2026 (Thaipost).
• Current price band: ฿739,000 (Econ 63 kWh 2WD) – ฿1,299,000 (RD6 86 kWh 4WD), Eco Sticker suggested retail prices.
• Import: all models CBU from China ("นำเข้า CBU จีน" — Autolifethailand, Econ L, Autolifethailand, Econ). Every Eco Sticker entry names the factory as Shandong Tangjun Ouling Automobile Manufacture Co., Ltd., China (Eco Sticker register, RD6 PRO 2WD entry, read 2026-11-03).

Riddara is Geely Holding's pickup brand. The official Thai site describes Radar New Energy Automobile (Zhejiang) as the Geely Holding company behind it, with an electric drive system developed from Geely's S.E.A architecture and a dedicated pickup platform called M.A.P. (Multiplex Attached Platform) (thailand.riddara.com). The RD6 is a unibody pickup with a claimed 30,300 N·m/deg torsional rigidity (official RD6 page); Thairath credits the design to Peter Horbury (Thairath, 2026-03-23).

Riddara dominates Thailand's small electric-pickup segment: the distributor claims 85% of new-energy pickup registrations in January–July 2026 (1,177 of 1,384 units) and fourth place among all four-door pickups in June and July 2026 (Thaipost, Autolifethailand, 2026-08-17).

Thai spelling. ริดดารา — the official company name (บริษัท ริดดารา ออโต้โมบาย) and Autolifethailand's tag. The trade name in press releases is จีลี่ ริดดารา (GEELY RIDDARA).

Brand vs Geely. Riddara is catalogued as its own brand, not under Geely: the Eco Sticker register files it as brand "RIDDARA" (so does the DLT open data, per an earlier sweep [unverified]), it has its own Thai site and importer separate from Geely Thailand, and Motor Expo 2026 lists "GEELY RIDDARA" (400 m²) as an exhibitor separate from "GEELY" (1,204 m²) (Autolifethailand booth plan, 2026-11-02).

Distribution & business

Riddara Automobile (Thailand) Co., Ltd. imports and distributes the brand; it is the importer of record on all nine Riddara entries in the Office of Industrial Economics' Eco Sticker register (car.ecosticker.go.th, searched 2026-11-03). Executives named in Thai press: Cao Feng (มร. เฉา เฟิง), general manager (Thairath, 2026-03-23, Autolifethailand, 2026-02-24), and อาคิรา นิสภกุล (Akira; English surname spelling not published), sales director (Thaipost).

Sales. About 1,000 units in 2025, the first full year (Autolifethailand, 2026-02-24; Thairath says "more than 1,000" and a claimed 98% share of Thai EV pickups — Thairath). Thaipost's August 2026 release conflicts: it says January–July 2026 (1,396) was 84% above full-year 2025, which implies about 760 units for 2025 [unverified] — the two figures may count sales vs registrations (Thaipost). 1,396 units in January–July 2026, up 185% year on year; retail/fleet split 66/34 (Autolifethailand, 2026-08-17). The 2026 target was raised from 3,000 (February) to 5,000 (August) (Autolifethailand, 2026-02-24, Autolifethailand, 2026-08-17).

Local assembly: none. The distributor says a Thai plant only makes sense above about 3,000 units a year, and may also consider assembling PHEVs locally (Autolifethailand, 2026-02-24).

Headquarters. The importer's address on every Eco Sticker entry is 295 Lat Pla Khao Road (ถนนลาดปลาเค้า), Bangkok 10230 (Eco Sticker register, read 2026-11-03). Autolifethailand reports the Thai head office moving from central Bangkok to a flagship showroom in Lam Luk Ka, on the parent company's instruction [unverified] — reported as "กระแสข่าว" (reports), new address not published (Autolifethailand, 2026-02-24). Call centre 02 039 5777 (thailand.riddara.com).

Showrooms

The official dealer locator is rendered by a script and lists no addresses in its HTML (showroom page), so individual sites are not tabulated here.

Service centers

Service is through the dealer network; the service interval is every 12 months or 20,000 km, whichever comes first (official RD6 terms, Oct 2025, official RD6 terms, Nov 2025, autospinn), and the Econ costs about ฿1,000 per visit (Thairath; the official Econ page says no more than ฿1,000 per visit). A 1,200 m² parts warehouse (30,000+ parts) and a roadside-assistance promise of answer within 5 minutes, on site within 30 minutes are 2026 plans (Autolifethailand, 2026-02-24).

Charging network partners

Partnerships signed at the 2026 Bangkok Motor Show with ZEEDA ENERGY (home-charger installation) and iGreen+ (public charging); Thairath gives the combined network as 300+ stations, 60+ of them in Greater Bangkok (Thairath, 2026-03-23). Monthly campaigns include a free home charger (promotion 2026-02).

Warranty terms

Same on every model (official promotion terms, official Econ terms, Sanook, Autolifethailand, Econ L, autospinn):

• Vehicle: 6 years / 150,000 km
• High-voltage battery: 8 years / 200,000 km (autospinn: motor, electronic controls and traction battery 8 years / 200,000 km)
• 12 V battery: 1 year / 20,000 km (autospinn)
• Roadside assistance: 24 h, 6 years
• Free maintenance: first 6 services (parts + labour for filters and checks, ~฿6,500) in the RD6 campaigns (official terms)
• Wallbox: free home charger with installation (cable run up to 15 m) in most campaigns — a campaign benefit, not a fixed inclusion

Body rust protection

The official site claims no internal rust within 6 years and no perforation within 12 years (thailand.riddara.com).

RD6 — four-door electric lifestyle pickup

Riddara's first and main Thai model: a 5.26 m double-cab unibody pickup sold as "drive like an SUV, function like a pickup", with single-motor RWD ("2WD") or dual-motor AWD ("4WD"), and LFP or ternary (NMC) batteries.

Lineage & platform

• Generation: first generation; Thai launch 2024-10-29. The launch cars were marketed as "RD6 2025" (Sanook); the August 2026 update is marketed as RD6 MY2026 (Thaipost).
• Platform: M.A.P. (Multiplex Attached Platform); e-drive developed from Geely S.E.A (thailand.riddara.com).
• Architecture: 400 V class. Riddara does not publish a system voltage, but the Eco Sticker register gives each pack's nominal voltage: 364.0 V (63 kWh LFP, Gotion), 396.2 V (73.9 kWh LFP, Farasis) and 352.0 V (86 kWh NCM, Viridi E-Mobility) (register entries, read 2026-11-03; see the register table below). All are in the 400 V band; the class is read from the nominal pack voltage ◐.
• Origin: CBU, China (Autolifethailand, Econ). Factory: Shandong Tangjun Ouling Automobile Manufacture Co., Ltd. (every register entry).
• Eco Sticker / DLT names: the register lists the RD6 as RD6 2WD (63 kWh), RD6 PRO 2WD (73.9 kWh), RD6 86KWH 2WD, HORIZON 4WD (73.9 kWh), HORIZON PRO 4WD (86 kWh) and HORIZON PRO 4WD SUNROOF — "Horizon" is the 4WD RD6, not a separate model. The kWh mapping comes from matching each entry's price, range and battery chemistry to the press price lists (Eco Sticker register).
• Model year. Riddara markets the August 2026 cars as RD6 MY2026 (Thaipost). The register's own "model year" field is inconsistent (2024 on RD6 2WD / RD6 PRO 2WD / HORIZON 4WD / HORIZON PRO 4WD, 2025 on RD6 86KWH 2WD and HORIZON PRO 4WD SUNROOF, with start of production 2026 on all), so it is not used for the catalogue's model years.

Eco Sticker register entries (read 2026-11-03)

Search "RIDDARA" at car.ecosticker.go.th returns nine entries, all importer บริษัท ริดดารา ออโต้โมบาย (ประเทศไทย) จำกัด, body "รถกระบะ สองตอน" (double-cab pickup), 5 seats, factory Shandong Tangjun Ouling (China). The register does not name the range test cycle; every figure matches the NEDC figures the brand publishes. "Weight" is the register's two-number range (lower figure presumably curb weight, upper presumably gross vehicle weight [unverified] — the field is not labelled).

Battery suppliers conflict with Autolifethailand's May 2026 round-up, which gives Gotion for every 73 kWh LFP pack and "VMT" for the 86 kWh NMC (Autolifethailand, 2026-05-21); the register is used.

Lineup events

Discontinued variants.

• RD6 63 kWh 2WD (฿899,000) — last price-listed in the Motor Expo 2025 list (Autolifethailand, 2025-12-01) and named in the official November–December 2025 terms (official terms). Not on the Motor Show 2026 show list (Thairath, 2026-03-23) and not in the four-variant RD6 MY2026 line-up announced at BIG Motor Sale 2026 (Thaipost, 2026-08-23). Against that: the register re-approved it on 2026-03-23 (start of production 2026) and still shows ฿899,000, and Autolifethailand's 2026-05-21 battery round-up still lists an RD6 63 kWh. Discontinued date recorded as 2026-08-21 ◐ — the first regular line-up without it; there is no official end-of-sale notice and the car may have stayed on sale from stock after the show list dropped it.
• RD6 86 kWh 4WD Panoramic Roof (฿1,335,000) — same evidence: in the 2025-12-01 list and the official October and November 2025 terms, not on the 2026-03-23 show list or in the 2026-08-21 MY2026 line-up; re-approved in the register on 2026-03-23, still ฿1,335,000 there. Discontinued date 2026-08-21 ◐.

Trims

Shared by all RD6 variants (official spec table for the 86 kWh 4WD at thailand.riddara.com/th-th/riddara-rd6; 2WD figures from Autolifethailand):

RD6 73.9 kWh 2WD — ฿999,000

Eco Sticker name RD6 PRO 2WD. Press called it "73 kWh" at launch; the official Econ table and Thaipost say 73.9 kWh.

Equipment over the 63 kWh 2WD at launch: V2L + 6 kW bed outlet, power-folding mirrors, rain-sensing wipers, 6-way power passenger seat, one-touch windows with anti-pinch, 14.6″ touchscreen, Thai/English voice control, 6 speakers, 50 W wireless charging, driver-side keyless, bed light, app remote control, full ADAS (ACC, AEB, FCW, LKA, ELKA, LDW, LCA, BSD, DOW, RCTA, RCTB, RCW, FDA), 540° camera with see-through underbody view, TPMS, 6 airbags (Autolifethailand). MY2026: LED-lit RIDDARA grille (previously 4WD-only), 7 drive modes, 14 ADAS functions (Thaipost) ◐ — Thaipost lists these for the RD6 range without splitting by variant.

RD6 86 kWh 2WD — ฿1,159,000

Eco Sticker name RD6 86KWH 2WD.

RD6 73.9 kWh 4WD — ฿1,149,000

Eco Sticker name HORIZON 4WD.

Adds over the 73 kWh 2WD: dual motors, 7 drive modes, LED RIDDARA grille, side steps, tow hook, passenger-side keyless, 8 speakers, one-touch seat recline, T145/80 R18 spare (Autolifethailand).

RD6 86 kWh 4WD — ฿1,299,000

Eco Sticker name HORIZON PRO 4WD. The official RD6 spec table describes this variant.

Standard equipment (86 kWh 4WD, official spec table)

• LED RIDDARA grille, LED headlamps and DRL, full-width LED tail lamp
• Side steps, tailgate step, tow hook, aluminium roof rails, power tailgate release
• Power-adjust, power-fold, heated mirrors; automatic wipers
• 10.2″ full-LCD driver display; 14.6″ touchscreen; Thai/English voice control; Wi-Fi; 8 speakers; AM/FM; Apple CarPlay; Carbit Link
• 50 W wireless phone charging; smart key; keyless entry driver + front passenger; bed light
• Synthetic-leather seats; 6-way power driver and passenger seats; ventilated front and rear seats; one-touch recline; 60:40 rear seat
• One-touch power windows with anti-pinch; ISOFIX
• Dual-zone automatic climate; rear vents; CN95 and PM2.5 filters; app remote control
• ADAS: ICC, ACC, AEB, FCW, LKA, ELKA, LDW, LCA, BSD, DOW, RCTA, RCTB, RCW, FDA
• 540° camera with see-through underbody view; EPB with Auto Hold; ESC, EBA, TCS, HHC, HDC; TPMS; 6 airbags
• 7 drive modes; 815 mm wading; 6 kW V2L
• Frunk 70 L; under-seat storage 48 L; T145/80 R18 spare

RD6 63 kWh 2WD — ฿899,000 (discontinued)

Eco Sticker name RD6 2WD.

RD6 86 kWh 4WD Panoramic Roof — ฿1,335,000 (discontinued)

Eco Sticker name HORIZON PRO 4WD SUNROOF. The 86 kWh 4WD plus a powered panoramic glass roof and powered sunshade (Autolifethailand, 2025-03-25). Launch ฿1,335,000 (2025-03-25); the official finance terms used it as the reference car ("RD6 86kWh 4WD Sunroof") at ฿1,335,000 in October 2025 and again in the November–December 2025 terms (official terms, Oct 2025, official terms, Nov 2025); Motor Expo 2025 price ฿1,215,000 (Autolifethailand). Range 455 km NEDC, 216 Wh/km, 235/60R18 (register). Discontinued 2026-08-21 ◐.

Colors

RD6 body colours (Autolifethailand, Sanook). Hex values are the swatch colours on the official RD6 page (thailand.riddara.com).

Interiors: Black (2WD); two-tone Green or Brown (4WD) (Autolifethailand). The name-to-swatch match is by colour; the page carries no names [unverified].

Sources

• Official RD6 page
• Eco Sticker register (search "RIDDARA", 2026-11-03)
• Autolifethailand — RD6 launch prices (2024-10-29)
• Sanook — RD6 launch (2024-10-29)
• Autolifethailand — new 86 kWh variants (2025-03-25)
• Autolifethailand — Motor Expo 2025 prices (2025-12-01)
• Thairath — Motor Show 2026 prices (2026-03-23)
• Thaipost — RD6 MY2026 + Econ L (2026-08-23)

Verification matrix

Econ — work-spec electric pickup

The Econ is the RD6 body with simpler equipment for business buyers (SMEs, farms, fleets): halogen headlamps, steel wheels and an 8″ screen on the base car. The register files it as RD6 ECON; the official site and press call it RIDDARA Econ / "ECON Commercial".

Lineage & platform

• Same body and platform as the RD6: 5,260 × 1,900 × 1,880 mm, 3,120 mm wheelbase, 225 mm ground clearance, 6.1 m turning radius (official Econ page).
• CBU China (Autolifethailand).

Lineup events

Discontinued variants. Econ 73.9 kWh 2WD (฿849,000) and Econ 73.9 kWh 4WD (฿999,000). Both were priced at launch (Autolifethailand, official terms) and are still in the official Econ spec table, but in August 2026 Thaipost lists the Econ series as three variants — Econ L 2WD, Econ L 4WD and the "still available" Econ 63 kWh 2WD — and Autolifethailand's price list shows the same three. Neither has an Eco Sticker entry. Discontinued date recorded as 2026-08-21 ◐ (the Econ L launch); the official page is stale.

Trims

Shared (official Econ spec table): payload 1,030 kg; front MacPherson / rear multi-link; disc brakes; CCS2 DC / Type 2 AC; LFP on all three; synthetic-leather seats; 60:40 rear seat; dual-zone automatic climate, rear vents, CN95 + PM2.5 filters; cruise control; EPB + Auto Hold; ESC, EBA, TCS, HHC, HDC; LED DRL + full-width LED tail lamp; power tailgate release; power mirrors; Apple CarPlay + Carbit Link; smart key (2).

Econ 63 kWh 2WD — ฿739,000

Eco Sticker name RD6 ECON.

Equipment: halogen headlamps, gloss-black grille, 8.8″ digital cluster, 8″ touchscreen, 4 speakers, rear camera, TPMS (low-pressure warning), 2 airbags, 3 drive modes. Options: 6-way power driver seat, aluminium roof rails (official Econ table).

Econ 73.9 kWh 2WD — ฿849,000 (discontinued)

Adds over the 63 kWh: LED headlamps, power-folding mirrors, auto wipers, 10.2″ LCD cluster, 14.6″ touchscreen, Thai/English voice, Wi-Fi, 6 speakers, 50 W wireless charging, driver-side keyless, bed light, app remote, full ADAS suite, 540° camera, real-time TPMS, 6 airbags. Options: V2L / 6 kW bed outlet, frunk, power passenger seat, memory + ventilated seats pack (official Econ table).

Econ 73.9 kWh 4WD — ฿999,000 (discontinued)

Adds over the 73.9 kWh 2WD: 7 drive modes, LED RIDDARA grille, side steps, tow hook, driver + passenger keyless, 8 speakers, memory + one-touch recline + ventilated front/rear seats + camping mode, spare wheel (official Econ table).

Colors

Names from Autolifethailand and autospinn; hex from the official Econ swatches. Black interior.

Verification matrix

Econ L — long-bed electric pickup

A long-wheelbase Econ with a bed 240 mm longer (1,765 mm; Autolifethailand says close to an extended-cab pickup's bed) on a 3,310 mm wheelbase, a new 73 kWh LFP pack and 90 kW DC charging. Launched at BIG Motor Sale 2026 (BITEC, 21–30 August 2026) as "ALL-NEW GEELY RIDDARA ECON L" (Thaipost, Autolifethailand, 2026-08-17). The register files it as RD6 ECON L 73KWH 2WD / 4WD.

Lineage & platform

• Catalogued as its own model, not as Econ trims: different body (5,500 mm long, 3,310 mm wheelbase vs 5,260 / 3,120), different battery and motors, and announced as a new model ("[NEW] RIDDARA ECON L") beside the Econ (Autolifethailand, 2026-08-17).
• CBU China (Autolifethailand).
• Register approval dates: 2WD 2026-08-19, 4WD 2026-08-20; model year 2026 (register).

Lineup events

Trims

Shared:

Equipment listed by autospinn ◐ (not split by variant): projector halogen headlamps, LED DRL, LED tail lamp, digital cluster, 8″ touchscreen with Apple CarPlay, dual-zone climate, 6-way power driver seat, synthetic-leather seats, 60:40 folding rear seat, dual front airbags, ESC, EBA, TCS, HHC, HDC.

Econ L 73 kWh 2WD — ฿849,000

Econ L 73 kWh 4WD — ฿949,000

Colors

White Cloud, Moonlit Silver, Black Knight; black interior (Autolifethailand, autospinn). The official site has no Econ L page yet; assume the Econ swatches [unverified].

Verification matrix

Announced but not yet on sale

None has a name, price or specification, so none is in the catalogue.

• Single-cab electric commercial pickup (2027) — under study and trial, aimed at business buyers at an accessible price; Thailand to be the first launch market (Autolifethailand, 2026-02-24). No name or price.
• RD6 PHEV — shown at Auto Shanghai 2025; out of scope (PHEV) (Autolifethailand).
• Motor Expo 2026 (2–13 December 2026): Riddara has a 400 m² booth (Autolifethailand); re-check for new models after the show.

Cross-model lineup history

Sales / market position

• Registrations: not yet tracked in the catalogue. The distributor reports 1,177 NEV-pickup registrations in January–July 2026 (Thaipost).
• Notable coverage: Autolifethailand RD6 launch, Thaipost — Econ L + RD6 MY2026.
• Known incidents / recalls: none found.

Brand links

• Official site: https://thailand.riddara.com/
• Facebook: https://www.facebook.com/RiddaraThailand
• Instagram: https://www.instagram.com/riddarathailand/
• YouTube: https://www.youtube.com/@RiddaraThailand
• LINE: https://liff.line.me/1645278921-kWRPP32q/?accountId=riddarathailand
• Call centre: 02 039 5777

All sources

Official (Riddara Thailand)

• https://thailand.riddara.com/
• https://thailand.riddara.com/th-th/riddara-rd6
• https://thailand.riddara.com/th-th/riddara-econ
• https://thailand.riddara.com/th-th/promotion/20251001-mc
• https://thailand.riddara.com/th-th/promotion/20251105-riddara-rd6
• https://thailand.riddara.com/th-th/promotion/20251107special-offer
• https://thailand.riddara.com/th-th/promotion/20251215
• https://thailand.riddara.com/th-th/promotion/202602main-campaign

Government

• https://car.ecosticker.go.th/landing-page (Eco Sticker register, nine RIDDARA entries, read 2026-11-03; per-entry detail links in the RD6 register table)

Thai press

• https://autolifethailand.tv/official-price-riddara-rd6-geely-thailand/
• https://autolifethailand.tv/official-price-geely-riddara-rd6-ev-pickup-mar2025/
• https://autolifethailand.tv/official-price-discount-geely-riddara-rd6-motor-expo-2025/
• https://autolifethailand.tv/offcial-price-riddara-econ-ev-pick-up-thailand/
• https://autolifethailand.tv/official-price-geely-riddara-econ-l-ev-bev-pick-up-thailand-aug2026/
• https://autolifethailand.tv/geely-riddara-revise-target-2026/
• https://autolifethailand.tv/geely-riddara-thailand-business-direction-2026/
• https://autolifethailand.tv/geely-riddara-rd6-phev-shanghai-auto-show-2025/
• https://autolifethailand.tv/motor-expo-2026-booth-plan/
• https://autolifethailand.tv/geely-holdings-group-ev-bev-in-thailand-zeekr-volvo-riddara/
• https://www.sanook.com/auto/93523/
• https://www.thairath.co.th/news/auto/evcar/2922034
• https://www.thaipost.net/automotive-news/1059604/
• https://www.autospinn.com/2026/08/riddara-rd6-econ-l-2026-151487

Leads only (aggregators, not used for prices)

• https://www.checkraka.com/car/riddara/
• https://bangkokmotorhaus.com/ev-price/