แฟ้ม⁠ข้อมูล Changan

• Brand architecture (TH) Changan Auto operates three distinct retail brands in Thailand — Changan (mainstream; Lumin, plus the Thai-assembled NEVO Q05 since 2026-05-28), Deepal (mid-market BEV + REEV; S05 / S07 / L07 / E07 / Hunter K50), and Avatr (premium; 11 / 07 / 12-on-roadmap). The Changan parent is the same legal entity for all three brands at the manufacturing level (shared Rayong plant) but the retail experience is fragmented — see "Brand architecture decision" below.
• Thailand entry Deepal S07 + L07 unveiled at the 40th Thailand International Motor Expo on 2023-11-29 (Bangkok) — Thailand's first overseas market for the Deepal brand (CnEVPost — 2023-11-30¹; Global Changan — Southeast Asia Debut²). 6,452 pre-orders in the first 45 hours.
• Plant Changan Rayong — at WHA Eastern Seaboard Industrial Estate 4, Pluak Daeng district, Rayong (EEC). Investment ฿9.8–10 billion (~US $285–300 m). Site area ~250 rai (~400,000 m²). BOI approval 2023-10-11. Groundbreaking November 2023. Phase-1 production inaugurated 2025-05-16 with the first locally-assembled vehicle — a Deepal S05 RHD — rolling off the line. Phase-1 capacity 100,000 units/year; Phase-2 target 200,000 units/year (planned 2026). First overseas plant in Changan Auto history. (CnEVPost — 2025-05-19³; CarNewsChina — 2025-05-16⁴; TechNode 2023-10-19⁵)
• BEV models on sale in TH (May 2026)
  • Changan Lumin — 28 kWh city car (1 model, 2 trims AC/DC)
  • Deepal S05 — 56 / 68.82 kWh compact SUV (3 BEV trims + REEV variants out of scope)
  • Deepal S07 — 68.8 / 79.97 kWh mid SUV (S07 BEV + S07 L long-range + facelifted "NEW S07")
  • Deepal L07 — 66.8 kWh sedan (L07 + L07 S budget trim)
  • Deepal E07 — 89.98 kWh SUV / pickup transformer (2 BEV trims)
  • Avatr 11 — 90.38 / 116.79 kWh premium SUV coupé (Standard / Long Range / Royal Edition)
  • Avatr 07 — 82.14 kWh SUV (RWD + AWD, launched at Motor Expo 2025)
• Changes since May 2026 (updated 2026-11-03)
  • Changan NEVO Q05 — 51.9 kWh LFP B-SUV, Thai-assembled, launched 2026-05-28. Max ฿629,900 / Ultra ฿709,900 (see the NEVO Q05 section).
  • Avatr 11 MY2026 (2026-07-07) — Standard Range RWD + Long Range RWD discontinued; ULTRA RWD ฿2,299,000 + ULTRA AWD ฿2,499,000 added; Royal Edition unchanged. Full detail on the Avatr brand page.
• Total BEV trims documented (May 2026) ~15 across 3 brands.
• Total BEV price band (May 2026) ฿399,000 (Lumin promo) – ฿2,899,000 (Avatr 11 Royal Edition).
• Showrooms ~53 retail locations as of early 2026 (Changan-brand + Deepal combined); original 2024 target was 100 dealers by end-2025 — slower rollout ยังไม่ยืนยันcount from secondary source; 60-by-end-2024 / 100-by-end-2025 plan was in Just-Auto / Bangkok Post. Avatr operates separately under Infinite Automobile with 8+ showrooms (Siam Paragon, Rama 3 flagship, Vibhavadi, Kanchanaphisek, Hat Yai, Phuket, Chiang Mai, +).
• 2024 sales Changan Auto delivered ~14,000 vehicles in Thailand cumulative through end-2024, missing its 15,000–18,000 unit target — attributed to local economic slowdown (Global Changan — Motor Expo 2025⁶).
• 2025 performance Deepal S05 (first made-in-Thailand model) was the #1 EV SUV by registrations in March + April 2025 (consecutive). Avatr crossed 1,000 deliveries in TH by November 2025 (Thairath EN — Avatr 1,000 deliveries⁷).
• Lead executive (SEA) Changan SEA leadership signed under Changan Auto Southeast Asia Co., Ltd. registered at WHA ESIE 4, Pluak Daeng, Rayong (D&B company profile⁸).

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evchu treats Changan + Deepal + Avatr as THREE separate brands, each with its own brand page.

Why#

The same question for GAC was resolved as one brand aion containing the Hyptec sub-line. The Changan case lands the other way for three load-bearing reasons:

1. Retail experience is fully separated in Thailand. Avatr has its own distributor (Infinite Automobile / AAS Group), its own showroom network (8+ stand-alone "AVATR by Infinite Automobile" showrooms at Siam Paragon, Rama 3 flagship, Vibhavadi, Kanchanaphisek, Hat Yai, Phuket, Chiang Mai), its own website (avatr.co.th + avatrthailand.com), and its own marketing — a Thai consumer shopping for an Avatr 11 will not see Deepal or Changan-brand models in the same showroom. (Nation Thailand — Rama 3 flagship¹⁰; avatrthailand.com¹¹; AAS Auto Service press¹²)
2. Pricing tiers and competitive frame don't overlap. Lumin (฿399k–฿499k) competes with the BYD Dolphin Mini / GWM Ora 03; Deepal (฿799k–฿2.1m) competes with BYD Atto 3 / MG ZS EV / Aion Y Plus; Avatr (฿1.66m–฿2.9m) competes with Tesla Model Y Performance / BMW iX1 / Hyptec HT. A single brand page would span an order-of-magnitude price range with no shared model positioning — actively unhelpful for comparison shoppers.
3. Thai press treats them as separate brands. Autolifethailand, Headlightmag, AutoStation, MarkLines and Paultan all run stand-alone "Deepal launches X" or "Avatr launches Y" headlines without parent-brand prefix in the headline — the Thai media-mention pattern is "Deepal S07", not "Changan Deepal S07". (AutoStation — Avatr 07 debut¹³; AutoStation — Deepal S07 MY2025¹⁴; Esquire TH — Avatr 07 + Deepal S05¹⁵)

Contrast with GAC Aion (one-brand) — why this is different#

GAC Aion in TH puts Aion + Hyptec in the same dealer GAC showrooms (Gold Integrate, V Group, Harmony) sharing the same service network. Avatr explicitly does NOT share showrooms with Changan-brand or Deepal in Thailand — Infinite Automobile is a different legal entity (AAS Group subsidiary) than Changan Auto Southeast Asia. The architectural test "would a Thai consumer walking into the showroom see both brands' models?" returns "yes" for Aion/Hyptec but "no" for Changan/Avatr.

Cross-brand linking#

The three brands share one parent company, Changan Automobile, and each brand page has an "Other Changan-group brands" section (similar to how Tesla has no sibling brand, but Volvo / Polestar / Zeekr will eventually cross-link). That keeps the 3 distinct retail experiences apart instead of collapsing everything into one brand.

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Changan + Deepal (Changan Auto Southeast Asia Co., Ltd.)#

Changan Auto's Thailand entry is structurally distinct from BYD (sole distributor Rêver Automotive), GWM (factory-direct via wholly owned subsidiary), and Aion (federated 4-distributor network). It is closest to the GWM model — a Changan-owned subsidiary, Changan Auto Southeast Asia Co., Ltd., runs the Thai operation directly. The company is registered at the WHA Eastern Seaboard Industrial Estate 4 plant address in Pluak Daeng, Rayong (D&B⁸).

Source: Bangkok Post — auto after-sales sector¹⁶; Global Changan press¹⁷.

Avatr (Infinite Automobile Co., Ltd. / AAS Group)#

Avatr in Thailand operates under a separate dealership agreement — Infinite Automobile Co., Ltd., a subsidiary of AAS Group (long-established Thai luxury-car dealer, also operates BMW, Mini, Porsche distributorships). This is a deliberate Changan strategy to leverage AAS's premium-segment experience for the Avatr brand rather than route it through the mass-market Changan distribution stack.

• First Avatr showroom opened November 2024 (CnEVPost¹⁸)
• Rama 3 Flagship Showroom opened November 2025 — ฿120m investment, Thailand's largest Avatr retail space, full service centre starts March 2026 (Bangkok Post — Rama 3¹⁹; Nation Thailand¹⁰)
• Showroom network (May 2026): Rama 3 (flagship), Siam Paragon (boutique), Vibhavadi, Kanchanaphisek, Hat Yai, Phuket, Chiang Mai, plus eternity@one independent dealer (Eternity at One²⁰)
• Total Avatr footprint: ~8 stand-alone showrooms as of May 2026 (ยังไม่ยืนยันexact count)
• Deliveries: 1,000+ Avatr vehicles delivered in TH by Nov 2025 (Thairath EN⁷)
• AVATR by Infinite Automobile won "highest AVATR sales globally" dealer award in 2025 — confirms strong TH performance (AAS Auto Service¹²)

Showrooms — Changan + Deepal (Changan Auto Southeast Asia)#

The Changan TH dealer locator at changan.co.th/en/dealer/²¹ lists ~53 retail locations as of early 2026, vs the original 100-by-end-2025 target. Bulk are in Bangkok metro, Chonburi (EEC), Rayong, Chiang Mai, Hat Yai, Phuket, Khon Kaen, Nakhon Ratchasima, Surat Thani. Co-located Changan-brand + Deepal sales (in most showrooms, both brands' models displayed together).

Specific showroom-by-showroom address list ยังไม่ยืนยันat full detail — see dealer page for canonical list.

Warranty terms#

Changan + Deepal (Changan Auto Southeast Asia)

• Vehicle: Lumin: 8 years / 160,000 km; other Changan and Deepal models: 5 years / 150,000 km (Autolifethailand — K50 launch²²; Lumin: Car2Day — Lumin launch²³)
• HV battery: Lumin: 8 years / 240,000 km; Deepal BEVs: 8 years / 160,000 km (standard) (Lumin: Car2Day — Lumin launch²³)
• Drive unit / motor / controller: ยังไม่ยืนยันtypically same as vehicle warranty
• DEEPAL Lifetime Battery Warranty Package (Promo): Free upgrade from standard 8-yr/160k → lifetime battery warranty, first owner only, max annual mileage 50,000 km, promotion period 2025-12-11 → 2026-03-21 (CHANGAN Thailand — Lifetime Battery promo²⁴)
• Home charger: Free 7 kW wallbox + installation with every BEV purchase (all Deepal models confirmed)
• First-year comprehensive insurance: Complimentary
• Roadside assistance: ยังไม่ยืนยันduration
• Why Lumin's terms differ: more generous than Deepal — likely because Lumin entered TH 2024 before the Deepal warranty rebase (Car2Day — Lumin launch²³)

Avatr (Infinite Automobile)

• Vehicle: ยังไม่ยืนยันlikely 5 yr / 150 km matching parent
• HV battery: ยังไม่ยืนยันlikely 8 yr / 160k matching parent
• Service program: Full-service centre at Rama 3 flagship from March 2026

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The single largest Chinese-EV-plant investment in Thailand of the 2023–2025 wave (Aion was ฿2.3bn, BYD Rayong was ฿17.9bn, GWM Rayong was ฿13.7bn — Changan's ฿9.8bn lands mid-table).

CKD-TH model timeline#

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The Lumin (重庆长安 Lumin / 长安启源 Lumin in China; "Lumin" only in Thailand) is Changan's A-segment 2-door city BEV, the cheapest Changan-brand vehicle in Thailand. Globally launched April 2022, RHD-converted for Thailand and unveiled at Bangkok International Motor Show 2024 (45th BIMS, 25 March – 7 April 2024). Status May 2026: still on sale, only Changan-brand BEV in TH.

Lineage & platform#

• Generation: First (and only) generation, China launch April 2022, TH launch 2024-03-25 at BIMS 45.
• Platform: Changan A-segment city-EV platform (no formal name; not on EPA1 like Deepal)
• Architecture: 400 V
• Battery: 27.99 kWh LFP (CATL) for TH market; China-market 12.92 / 17.7 / 28.1 kWh options exist
• Origin: CBU-China (Chongqing); Autolifethailand tags "(นำเข้า CBU)" explicitly (Autolifethailand³¹)

Lineup events / timeline#

Trims#

Lumin L (AC-only) — lumin-l-ac (current) ฿479,000

Standard equipment

• 10.25″ touchscreen
• 7″ digital instrument cluster
• 2 airbags
• ESC + reverse camera
• 2 USB ports
• Type 2 charging cable
• Home wallbox included with installation
• 4 colours ยังไม่ยืนยันcompleteness — see Colors section

Lumin L DC — lumin-l-dc (current) ฿499,000

Same drivetrain as L AC, with DC fast-charge port added (Combo / CCS2 ยังไม่ยืนยันconnector type).

Colors (TH-market)#

5 colours in TH. Changan Thailand's Lumin page (https://www.changan.co.th/th/lumin/luminl-dc-th/⁴⁴, verified 2026-11-11) labels them only in Thai (สีเหลือง / สีชมพู / สีเขียว / สีขาว / สีเทา) and shows one render each, from one camera (1,280 × 600). The English names are ZigWheels TH's⁴⁵ ยังไม่ยืนยัน; the hexes are the median of each official swatch image (flat pastel circles).

Until 2026-11-11 the hexes were estimates (Magpie Gray #3e3e42 was far darker than the official swatch's light warm grey).

Interiors (official, right-hand drive): light grey-orange https://api-www.changan.co.th/uploads/Interior_Color_Lumin_01_c0cddcf3be.jpg and black-grey https://api-www.changan.co.th/uploads/Interior_Color_Lumin_02_882778dc86.jpg (the page's two interior schemes).

China-market additional colours (Lake Blue, Dew Green, Mist White) not offered in TH.

Verification matrix#

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The NEVO Q05 is a compact BEV crossover. Changan Thailand sells it under its own NEVO line on changan.co.th: the site menu reads "CHANGAN Thailand › NEVO › NEVO Q05", separate from the DEEPAL and LUMIN menus. It is a Changan-brand model, so evchu files it under the Changan brand, not as a new brand. Thai press spelling: "นีโว่ คิว 05" (HeadLightMag tag). Battery-electric only; no PHEV/REEV variant is sold in Thailand.

Lineage & platform#

• Generation: First, TH launch 2026-05-28
• Origin: CKD-Thailand (Rayong): "ประกอบในประเทศไทย" (HeadLightMag⁴⁶); Thansettakij says it is the Rayong plant's second EV after the Deepal S05 (Thansettakij, 2026-05-29⁴⁷)
• Battery: 51.9 kWh LFP (Lithium Iron Phosphate)
• Motor: front PMSM, 120 kW (163 PS) / 190 Nm, FWD. Changan's page notes that export markets get a 99 kW version; the Thai car is 120 kW (Changan TH⁴⁸)
• Voltage architecture: not published ยังไม่ยืนยัน, so it is not shown

Lineup events / timeline#

Trims#

Shared specs: official Thai spec sheet (Q05-Specs-sheet-th.pdf⁵⁰, read 2026-11-03) and HeadLightMag 2026-05-28, which agree on every figure below.

Max — standard equipment (HeadLightMag + spec sheet)

• LED headlights with auto on/off + levelling; LED DRL; LED through-type tail lamp; rear fog lamp
• 17″ alloys, 225/60 R17
• 10.17″ LCD driver display + 14.6″ touchscreen
• Wireless Apple CarPlay + Android Auto; online entertainment apps; Thai/English voice control
• 3D 360° camera with transparent-chassis view; 360° driving recorder (DVR)
• 4 speakers
• Perforated synthetic-leather seats; power driver's seat — 6-way per the official spec sheet ("เบาะคนขับ ปรับไฟฟ้า 6 ทิศทาง"), 4-way per HeadLightMag ◐ (shown as 6-way, the brand's own document); front passenger seat 4-way manual (spec sheet); 60:40 split rear seat with 2-position recline
• Automatic climate control with rear vents; PM2.5 filter
• Smart key; app remote control; OTA updates
• L2 ADAS: IACC, traffic-jam assist (TJA), lane-centring (LCC), lateral distance control (LDC), FCW, AEB, LDW, LKA
• 4 airbags; ESP, TCS, HHC, HDC, roll-over mitigation (ROM); EPB with Auto Hold; 3 rear parking sensors; TPMS; ISOFIX

Ultra — adds over Max

• 18″ alloys, 225/55 R18; V2L
• Panoramic glass roof with electric sunshade; power tailgate with anti-pinch
• Power-folding mirrors with auto-fold on lock; rain-sensing wipers; follow-me-home headlights
• Ventilated front seats; driver easy entry/exit; 4-way power front passenger seat (spec sheet)
• Through-type LED daytime running light (spec sheet; Max has plain LED DRL)
• 256-colour ambient lighting; 8 speakers; 50 W wireless charger
• Extra ADAS: ELK, RCW, BSD, RCTA, RCTB, LCA, door-open warning (SEW), auto high beam (HMA), SDW, front-vehicle departure warning (FVDW)
• Curtain airbags (6 total)

Colours#

Moonlight White, Mercury Silver, Deep Space Black on both trims; Aurora Pink and Starlight Grey on Ultra only (HeadLightMag; spec sheet; Changan model page).

Verification matrix#

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Deepal's flagship volume model. The launch SKU for the Deepal brand in Thailand and globally. Built on Changan's EPA1 platform, rear-motor RWD. In China the S07 is offered as both BEV and EREV — Thailand gets BEV only (the REEV/EREV variant that exists in China is not imported per Deepal Thailand product pages).

Lineage & platform#

• Generation: First-gen as "Deepal S7" (China launch 2023-05-31); rebranded "S07" at 2024 facelift; "NEW S07" further refresh for MY2026 Thailand (2025–2026 facelift) (Wikipedia⁵¹)
• Platform: Changan EPA1 (Electric-platform Architecture 1) — Changan's NEV platform, supports BEV + EREV + (theoretical) FCEV variants
• Shared with: Deepal L07 sedan (same platform); Mazda 6e (China + global) is a Deepal SL03 / L07 derivative
• Architecture: 400 V
• Battery technology: CATL ternary lithium (NMC) for original S07; CATL LFP for MY2025 facelift (cost-down)
• Origin: CBU-China (Chongqing) at launch; CKD-Thailand planned 2025–2026 ยังไม่ยืนยันexact CKD start date

Lineup events / timeline#

Trims#

Deepal S07 (NEW S07) — s07 (current, MY2025/26 facelift) ฿1,099,000

Standard equipment

• 15.6″ central touchscreen — landscape, "auto-adjusting" angle on facelift
• 12.3″ digital instrument cluster
• 12.3″ AR-HUD
• 14-speaker audio system
• HarmonyOS infotainment + Snapdragon 8155 chip
• Huawei DriveONE drive system (motor + inverter)
• L2 ADAS — adaptive cruise, lane-keep, AEB, blind-spot
• Panoramic glass roof
• Synthetic leather seats with cooling (MY2025 facelift)
• Wireless phone charger
• Rear touch control panel (MY2025 facelift)
• 64-colour ambient lighting (MY2025 facelift)
• Power-adjustable front seats with memory

Deepal S07 L (Long Range) — s07-l (current) ฿1,499,000

Same body and motor as S07; bigger battery, longer range, 20″ wheels.

Colors#

Per Deepal Thailand product page + ZigWheels TH:

Colours not yet fully audited from OEM site.

Verification matrix#

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The sister model to S07 (same EPA1 platform, same launch event). Rear-drive electric fastback sedan with Red Dot Design Award styling. Launched alongside S07 at Motor Expo 2023.

Lineage & platform#

• Generation: Originally Deepal SL03 (China launch 2022-08-25); renamed L07 for export and at 2024 facelift to differentiate from Huawei-software SL03 variants (Wikipedia — SL03 / L07⁵⁸)
• Platform: Changan EPA1
• Architecture: 400 V
• Origin: CBU-China at launch; CKD-Thailand planned at Rayong plant ยังไม่ยืนยันconfirmed start date
• Note: The Mazda 6e (sold globally from 2025) is a Mazda-rebadged Deepal L07/SL03 — Mazda 6e at BIMS 2026 confirms shared underpinnings (Paultan — Mazda 6e BIMS 2026⁵⁹)

Lineup events / timeline#

Trims#

Deepal L07 — l07 (current) ฿1,329,000

Standard equipment

• 14.6″ centre touchscreen + 10.5″ digital instrument
• HarmonyOS-based infotainment (Snapdragon 8155)
• L2 ADAS
• Panoramic glass roof
• Synthetic leather seats, power-adjustable

Deepal L07 S — l07-s (current MY2026, new budget trim) ฿1,239,000

Verification matrix#

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The Deepal S05 is the first model produced at the Rayong plant (2025-05-16) — strategically the most important Deepal in Thailand because it's the proof point for CKD-TH supply. Built in Thailand for both domestic sale and export to Europe. Compact SUV (a step below S07 in size). Available in BEV and REEV variants in TH; evchu tracks only the BEV trims.

Lineage & platform#

• Generation: First-gen (China launch 2024-09)
• Platform: Changan EPA1
• Architecture: 400 V
• Battery: CATL LFP (all TH trims)
• Origin: CKD-Thailand at Rayong — confirmed
• Body type: Compact SUV (segment one below S07)

Lineup events / timeline#

Trims#

Deepal S05 BEV Lite — s05-lite (current) ฿799,000

Standard equipment (Lite)

• 14.6″ centre touchscreen + 10.25″ instrument
• L2 ADAS (AEB, ACC, LKA)
• Synthetic leather seats
• Wireless phone charger

Deepal S05 BEV Plus — s05-plus (current) ฿849,000

Distinctive features vs Lite

• Upgraded seat material
• Premium audio (ยังไม่ยืนยันspeaker count)
• Additional ADAS features ยังไม่ยืนยันexact delta

Deepal S05 BEV Max — s05-max (current) ฿899,000

Distinctive features vs Plus

• Top-spec ADAS suite
• Premium interior trim
• HUD ยังไม่ยืนยัน

Deepal S05 BEV Max Long Range — s05-max-lr (current, since 2025-11-29) ฿999,000

The newest S05 BEV trim, launched at Motor Expo 2025.

Verification matrix#

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The Deepal E07 is the most distinctive vehicle in the lineup: a transformable SUV/pickup with an electrically-retracting rear roof + cargo bed wall. The roof retracts at the push of a button to transform the vehicle from 5-seat SUV into a pickup-truck configuration. 800 V architecture — the only Deepal in TH on 800 V.

Lineage & platform#

• Generation: First-gen (China launch 2024-09)
• Platform: Changan EPA1 (extended 800V variant)
• Architecture: 800 V (Deepal's only 800V model in TH)
• Origin: CBU-China
• Body type: SUV / pickup transformer (segment-unique)

Lineup events / timeline#

Trims#

Deepal E07 Plus — e07-plus (current) ฿1,649,000

Deepal E07 Performance AWD — e07-perf-awd (current) ฿1,999,000

Verification matrix#

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Avatr's first model. Joint venture between Changan + CATL + Huawei. Sold in Thailand by Infinite Automobile / AAS Group as a fully separate brand from Changan + Deepal — its own showrooms, marketing, website. 800 V architecture, ~680 km NEDC range. Direct rival to BMW iX, Tesla Model Y Performance, GAC Hyptec HT.

⚠ Superseded (2026-11-03). The Avatr brand page is now the source of truth for every Avatr 11 fact. It carries the MY2026 lineup (ULTRA RWD ฿2,299,000 / ULTRA AWD ฿2,499,000 / Royal Edition ฿2,899,000, announced 2026-07-07) and the discontinuation of both launch trims. It also corrects this section:

• Both launch trims were single rear-motor RWD, 230 kW (313 PS) / 370 Nm, at 6.6 s (Standard Range) and 6.9 s (Long Range) — not dual-motor AWD 425 kW / 650 Nm / 3.98 s. Sources: Autolifethailand 2024-09-17 + 2025-11-27, HeadLightMag 2026-07-07, Paultan headline. The AWD figures below are Wikipedia's China-market spec.
• Standard Range NEDC range is 575 km (Autolifethailand), not "555–575".
• Royal Edition is 395 kW (537 PS) / 641 Nm, 4.8 s, 630 km NEDC (Autolifethailand 2025-11-27 + HeadLightMag 2026-07-07). This resolves open items #18 and #19.

The tables below are kept unedited as the May 2026 research record; the Avatr brand page supersedes them.

Lineage & platform#

• Generation: First-gen (China launch 2022-08; Thai RHD launch 2024-09-17)
• Platform: CHN (Changan-Huawei-CATL joint platform)
• Architecture: 800 V
• Battery technology: CATL NMC, cell-to-pack
• Origin: CBU-China
• Body type: Mid-large SUV coupé

Lineup events / timeline#

Trims#

Avatr 11 Standard Range — avatr11-sr (current) ฿2,099,000

Standard equipment

• Huawei HarmonyOS infotainment
• L2+ ADAS with Huawei smart-driving (camera + LiDAR; verify TH-spec)
• 21″ alloy wheels
• Air-suspension ยังไม่ยืนยันcould be standard or AWD-only
• Semi-aniline leather (Royal Edition only)

Avatr 11 Long Range — avatr11-lr (current) ฿2,299,000

Avatr 11 Royal Edition — avatr11-royal (current, since 2025-11) ฿2,899,000

Verification matrix#

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Avatr's second model in Thailand — launched at Motor Expo 2025 (November 2025) — and the first Avatr to offer both BEV and EREV configurations in China. In Thailand: BEV only ยังไม่ยืนยันEREV TH availability. Direct rival to Tesla Model Y Performance, BMW iX1, Zeekr 7X (note shared Geely platform context).

Lineage & platform#

• Generation: First-gen (China launch 2024-09; TH launch 2025-11-29)
• Platform: CHN (Avatr platform) — derivative of Changan EPA1 + Huawei iDVP
• Architecture: 800 V SiC
• Battery technology: CATL NMC
• Origin: CBU-China
• Body type: Mid-size SUV

Lineup events / timeline#

Trims#

Avatr 07 RWD — avatr07-rwd (current) ฿1,659,000

Avatr 07 AWD Dual Motor — avatr07-awd (current) ฿1,860,000 ยังไม่ยืนยันtop price assumed from launch range

Verification matrix#

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• Cumulative Changan-group TH sales through end-2024: ~14,000 vehicles (Changan + Deepal + Avatr combined). 2024 target was 15,000–18,000 — missed due to "local economic factors" (Global Changan⁶)
• Deepal S05: #1 EV SUV by registrations in March + April 2025 — first made-in-Thailand Deepal proves market-fit
• Avatr: 1,000+ TH deliveries by Nov 2025; AAS / Infinite Automobile won "highest Avatr dealer globally" award 2025
• Motor Expo 2025 bookings (Nov–Dec 2025): Avatr 11 + 07 combined 1,103 pre-bookings; Deepal-brand bookings ยังไม่ยืนยันhistorically strong
• Combined 2025 BEV-segment share: ยังไม่ยืนยันDLT-level figure not yet identified. For reference: BYD ≈ 30 %, MG ≈ 12 %, Aion ≈ 11 %, GWM ≈ 7 %, Neta ≈ 6 %. Changan/Deepal combined plausibly 5–8 %.

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These are noted for completeness; they are not listed as trims here.

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