แฟ้ม⁠ข้อมูล Ford

• Distributor model Wholly-owned subsidiary with two manufacturing entities in Rayong. Ford Sales & Service (Thailand) Co., Ltd. handles distribution / sales / aftersales (HQ Sathorn Square, Silom, Bangkok). Manufacturing is split between AutoAlliance Thailand (AAT) — the 50/50 Ford–Mazda JV that opened 1998 in Pluakdaeng, Rayong, building primarily the Ranger + Mazda BT-50 / CX-3 / CX-30 — and Ford Thailand Manufacturing (FTM) — wholly Ford-owned, opened 2012, 14 km away in Rayong, also building Ranger + Everest. Combined capacity ~270k units/year. The 2026 acquisition of the adjacent Suzuki Rayong plant (announced 2026-01-23 after Suzuki's exit) will push capacity higher to support the next-gen Ranger family. (AutoAlliance Thailand on Wikipedia¹; Ford Authority — FTM Rayong²; MarkLines 2026-01 — Suzuki plant acquisition³; Nation Thailand — Suzuki exits, Ford acquires⁴)
• Entered Thailand 1995 (AAT JV construction); 1998 mass production. Prior Ford presences (1913 Model T sales; 1961 CKD assembly; 1973 Thai Motor acquisition + 1976 closure; 1985 "New Era Company" re-entry) are historical-curiosity rather than continuous business. The modern Ford TH operation dates from 1995/1998. (Wikipedia — Auto industry in Thailand⁵)
• First BEV in TH (officially-distributed) None as of May 2026. Ford Thailand has never officially launched a pure-BEV product through its dealer network. The Mustang Mach-E is available only via private grey-import dealers (e.g. ford-mustang-thailand.com, TSL Thailand) — no Ford TH warranty, no ford.co.th product page, no official MSRP. (ford-mustang-thailand.com⁶; TSL Thailand Mach-E listing⁷)
• Models on sale (May 2026) — official ford.co.th lineup
  • Pickups: Ranger (multiple grades), Ranger Wildtrak X, Ranger Raptor, Ranger Super Duty (launched 2026-03 at BIMS, ฿1,599,000)
  • SUV: Everest (Active / Sport / Sport Special Edition / Platinum / Wildtrak), 2.0L bi-turbo + 3.0L V6 diesel
  • Sports: Mustang (V8 ICE coupe — no Mach-E)
  • No BEV. No PHEV. No HEV. All powertrains are turbo-diesel or petrol V8. (ford.co.th vehicles index⁸; Ford TH Everest showroom⁹; Paultan 2026-03 — Ranger Super Duty BIMS launch¹⁰)
• Total current BEV trims on sale (May 2026) 0 in the active catalogue. 1 (Mustang Mach-E GT) listed as upcoming, with no price.
• Current BEV price band n/a (no official Ford TH BEV MSRP exists). Grey-import Mustang Mach-E pricing referenced by third-party aggregators (Autogiz: ฿1.61–1.78 m for Select / Premium; carwizard / ev-roads reference 4.7–5.7 m for AWD ER variants) is not authoritative — these are independent importer quotes, not Ford Thailand MSRPs. (Autogiz Mach-E Select 2024¹¹; Autogiz Mach-E Premium AWD 2026¹²)
• Stated EV strategy Ford Thailand's CEO confirmed in 2025 that BEV / HEV / PHEV are "coming when ready" but tied to demand — no committed launch dates, no committed models. The Bronco EV / Bronco EREV (Jiangling Ford, China) is the most frequently rumoured candidate per Autolifethailand, with 0% import tax under TH BEV incentive policy and Chinese pricing ~฿1.07–1.32 m — but no Ford Thailand announcement has been made as of May 2026. (Autolifethailand — Ford TH half-year 2025 BEV/HEV/PHEV intent¹³; Autolifethailand — Bronco EV / EREV speculation¹⁴)
• Local plants
  • AutoAlliance Thailand (AAT) — Pluakdaeng, Rayong; Ford–Mazda 50/50 JV; opened 1998. Builds Ranger, BT-50, Mazda CX-3 / CX-30, exports to Australia / NZ / Europe / South Africa.
  • Ford Thailand Manufacturing (FTM) — Rayong, 14 km from AAT; wholly Ford-owned; opened 2012; ~150k units/year. Builds Ranger + Everest.
  • Future: ex-Suzuki Rayong plant acquired Jan 2026, adjacent to FTM, to support Ranger family expansion.
  • Neither plant produces or is currently tooled for BEVs. (Wikipedia — AAT¹; Ford Authority — FTM Rayong²; Mazda Newsroom — AAT 25th anniversary 2020¹⁵)
• Showrooms / dealer count ~120+ Ford authorised dealers nationwide ยังไม่ยืนยันbased on Ford Thailand dealer-locator page, exact count needs cross-check. All are diesel-ICE focused; none are EV-certified by Ford Thailand (since there is no Ford TH EV product to certify against).
• Sales data Ford TH 2025 sales ยังไม่ยืนยันlikely 25–30k units, dominated by Ranger pickup and Everest SUV. BEV component = 0.

Corporate structure#

Ford Sales & Service (Thailand) Co., Ltd. is the wholly-owned Ford Motor Company subsidiary handling all sales, marketing, and aftersales for Ford-branded vehicles in Thailand. HQ: 98 Sathorn Square Office Tower, 12th–14th Floor, North Sathorn Road, Silom, Bangrak, Bangkok 10500. Member of AMCHAM Thailand (American Chamber of Commerce). (AMCHAM listing¹⁶; Bloomberg company profile¹⁷)

Manufacturing operates as two separate entities, both in Rayong:

1. AutoAlliance Thailand Co., Ltd. (AAT) — Pluakdaeng, Rayong. 50/50 joint venture between Ford Motor Company and Mazda Motor Corporation. Formed 1995, mass production from 1998-05-29. Builds Ford Ranger + Mazda BT-50 + Mazda CX-3 / CX-30 for the ASEAN market plus exports. Celebrated 30th anniversary in Dec 2025 with cumulative production surpassing 4 million vehicles. (MarkLines — AAT 30th anniversary 2025-12¹⁸; Ford Authority — AAT 30th¹⁹)

2. Ford Thailand Manufacturing (FTM) — Rayong, 14 km from AAT. Wholly Ford-owned. Opened 2012 with ~150,000 units/year capacity. Builds Ford Ranger + Ford Everest exclusively. Ford invested US$900 million in modernising both FTM and AAT in Dec 2021 to support next-gen Ranger / Everest production. (Ford Authority — FTM Rayong²)

3. Ex-Suzuki Rayong plant — adjacent to FTM. Acquisition announced 2026-01-23 after Suzuki exited TH manufacturing end-2025. Will support Ranger family production expansion. (Nation Thailand⁴; Proliance Thailand²⁰)

None of these plants are currently tooled for BEV production. Ford Thailand has not announced any BEV manufacturing investment analogous to BMW's Plant Rayong CKD i5 line or Mercedes's TAAP EQ-series CKD line.

Showrooms#

Ford Thailand operates through ~120+ authorised dealers nationwide ยังไม่ยืนยันexact count needs verification via ford.co.th dealer locator. Major dealer groups include Ford Srinakarin (fordthai.com), Ford Phra Nakhon Rangsit (newfordranger.com), and dozens of regional operators. All dealers focus on diesel pickup + ICE SUV; none are EV-certified or stock BEV inventory (because no Ford TH BEV exists).

For grey-import Mustang Mach-E units, separate private import dealers (not authorised by Ford TH) operate independently:

• Ford Mustang Thailand (ford-mustang-thailand.com) — imports from UK
• TSL Thailand (tsl.co.th) — luxury & all-electric importer
• Autogiz Thailand (autogiz.com/th) — price reference aggregator
• Carwizard Thailand (carwizard.co.th) — Mach-E import quotes

These are not Ford-authorised and units imported through them have no Ford Thailand warranty.

Charging network partners#

None. Ford Thailand has no charging-network partnerships, home wall-box programme, or EV-specific aftersales product because no Ford BEV is officially distributed.

Warranty terms (current ICE lineup, for reference)#

• Vehicle: 3 years / 100,000 km (standard); extended via Ford Protect to 5 years
• Powertrain: 5 years / 150,000 km (extended)
• Bodywork / corrosion: 5 years
• Roadside assistance: 3 years (24/7, 1800 222 000 / 1401 222 000)
• High-voltage battery: n/a (no BEV product)
• Wallbox: n/a (Ford Protect²¹; Ford Thailand FAQs²²)

The Ford Mustang Mach-E is Ford Motor Company's flagship global BEV SUV, launched in late 2020 globally. It is not officially sold by Ford Thailand. No ford.co.th product page exists, no Ford TH MSRP has been published, and no Ford TH dealer carries authorised inventory. Units present in Thailand have entered via independent grey-import dealers (UK CBU and US CBU sources reported) and carry no Ford Thailand warranty.

This section exists for completeness only — to document what is known about the Mach-E specs in case a TH launch ever materialises, and to support the Mach-E GT listed here as upcoming.

Lineage & platform#

• Generation: 1st generation (global launch 2020-12; LCI / mid- cycle refresh 2024 model year with revised front fascia, larger Sync 4 display, NACS-ready charging hardware in North America)
• Platform: Global Electrified 2 (GE2) platform — Ford's first dedicated BEV unibody architecture, shared (loosely) with the F-150 Lightning's rear-drive structure but distinct from pickup platforms. 400 V architecture.
• Origin: Designed at Ford Detroit, built at Cuautitlán Stamping & Assembly Plant, Mexico for global export.
• Battery chemistry: Standard Range = LFP (BYD blade-style prismatic, from Ford's BlueOval SK joint venture and CATL supply); Extended Range = NMC (LG Energy Solution). Cell supplier varies by build year and trim — earliest 2021– 2023 builds were all NMC (LG); LFP introduced mid-2023 for Standard Range trims.
• Shared with: No other Ford passenger model directly. The E-Transit Custom uses related architecture concepts but a different platform.

Lineup events#

Trims — global reference (NOT Ford Thailand pricing)#

Below are the global Ford-published reference specs for the Mach-E lineup as of 2026 MY. None of these are Ford Thailand prices — they are documented here only for the orphan trim record.

GT — global flagship trim (no Ford TH MSRP exists)

Standard equipment (global GT spec — TH grey-import units may vary)

• Magneride adaptive dampers
• Performance brakes (Brembo front)
• 20″ machined alloys
• Bang & Olufsen 10-speaker premium audio
• Ford Sync 4 with 15.5″ portrait display
• BlueCruise hands-free driving (NA only — likely disabled on EU/UK CBU grey imports in TH) ยังไม่ยืนยัน
• Heated/ventilated front seats
• Panoramic fixed glass roof

Notes on TH grey-import units

The third-party listings referenced above suggest at least three trim variants have been grey-imported into Thailand:

• Select RWD (single motor, Standard Range LFP) — Autogiz references ฿1.61 m for 2024 MY ยังไม่ยืนยันpossibly importer-only quote, not retail transaction price
• Premium AWD (dual motor, Extended Range NMC) — Autogiz references ฿1.74–1.78 m for 2024 / 2026 MY ยังไม่ยืนยัน
• GT / GT Performance (dual motor, Extended Range NMC, performance pack) — carwizard / ev-roads reference ฿4.7–5.7 m ยังไม่ยืนยันwide range suggests speculative pricing

None of these prices are authoritative. They are quoted by independent import dealers, not Ford Thailand. They include importer margin, transport, registration, and (likely) full Thai import duty (since the Mach-E is not eligible for the Thai BEV incentive scheme without manufacturer participation — Ford Thailand has not enrolled the Mach-E in any incentive package).

Verification matrix — Mustang Mach-E (TH context)#

In late 2025 / early 2026, Thai automotive press (notably Autolifethailand.tv) speculated that Ford Thailand might import the Chinese-built Jiangling Ford Bronco in BEV and EREV forms, leveraging Thailand's 0% import duty for BEVs from China under existing trade preferences.

Status: Not confirmed. No Ford Thailand announcement, no pre-order page, no ford.co.th product entry. Ford Thailand's CEO (June 2025 statement) confirmed BEV/HEV/PHEV introductions are "demand-dependent" with no committed dates.

What's been speculated (from Autolifethailand reporting)#

Bronco EV (pure BEV — Jiangling Ford, China)

Bronco EREV (range-extended, not a pure BEV — not covered in this file)

The EREV variant combines a 1.5L turbo-4 ICE with a 43.7 kWh battery and 180 km of pure-electric range. As a range-extender EV, this is NOT a pure BEV and would be out of evchu's BEV-only scope even if launched in TH.

Verification matrix — Bronco EV (TH context)#

Per Car2Day and other industry reports, Ford has confirmed the Ranger EV (pure-BEV pickup on a dedicated platform unrelated to the Ranger T6.2 ladder-frame chassis) for 2027 global launch. Thailand is widely expected to be a build location (since AAT + FTM are Ford's global Ranger production hub), making Thailand a potential lead market for the Ranger EV — but no Ford Thailand announcement has been made as of May 2026.

This is the single most consequential BEV question for Ford Thailand. If the Ranger EV is built at AAT/FTM and sold domestically, it would be Ford TH's first BEV product and a potential category-defining BEV pickup for the Thai market. If it is not built in Thailand or not sold domestically, Ford TH remains a zero-BEV brand indefinitely.

Status as of May 2026: Global product confirmed for 2027. Thailand role TBD. No TH-specific information available.

Verification matrix — Ranger EV (TH context)#

• BEV market share in TH (May 2026): 0.0 % — Ford TH has no officially-sold BEV product
• Grey-import Mach-E volume: Unknown, but One2Car has multiple used Mach-E listings, suggesting at minimum dozens of units have entered the country since ~2022 ยังไม่ยืนยันwould require DLT registration data to quantify
• DLT registrations: Ford's TH BEV DLT registration count = 0 through official channels; grey-import Mach-E units may appear under DLT as "Ford Mustang Mach-E" but are not attributable to Ford Sales & Service (Thailand)
• Notable reviews: No Thai-press long-term Mach-E reviews exist (because no official units) — only US/EU reviews apply, e.g. InsideEVs 2026²⁷
• Known incidents / recalls: Ford has issued multiple global Mach-E recalls (high-voltage contactor weld 2022; HV battery main contactor 2024) — none have TH service-network coverage since no Ford TH dealer is EV-certified