แฟ้ม⁠ข้อมูล Lexus

• Distributor model Toyota Motor Thailand (TMT) operates Lexus Thailand as an internal premium-brand division — not a separate legal entity, not a JV, not a third-party importer. TMT (founded 1962, 100 % Toyota Motor Corporation subsidiary) added the Lexus brand to its TH portfolio formally in 2008, when the first dedicated Lexus showroom opened in Bangkapi. The Lexus retail-experience is physically separated from Toyota dealerships — Lexus showrooms are standalone premium-architecture buildings (per Lexus's global brand-separation playbook used in Japan, USA, Europe), but the legal-entity, finance, parts logistics, and warranty backbone all run through TMT. (Toyota Motor Thailand — Wikipedia¹; Lexus TH — Find a Dealer²)
• Entered Thailand 2008 (formal Lexus brand launch under TMT; first dedicated Lexus Bangkok showroom in Bangkapi). Prior to 2008, Lexus models in TH circulated as grey-market private imports only. ยังไม่ยืนยันexact founding date / month of Lexus Thailand divisional launch; needs a TMT press archive or Bangkok Post 2008 coverage to confirm.
• First BEV in TH Lexus UX 300e Premium — launched in Thailand 2020-11-27 at ฿3,490,000, on sale from launch. First Lexus EV globally (debuted Guangzhou Auto Show 2019) and first Lexus EV in Thailand. CHAdeMO + Type 2 charging (TH spec later updated to CCS2-compatible — รอตรวจ). (HeadLightMag official price, 2020-11-27³; Sanook 2020-11-28⁴; HeadLightMag 2021 review⁵)
• First dedicated-BEV-platform model in TH Lexus RZ 450e — launched at the 44th Bangkok International Motor Show 2023-03-22 at ฿3,870,000 (Luxury) / ฿4,190,000 (Premium). First Lexus model on the e-TNGA dedicated BEV platform. (Paultan 2023-03-22⁶; HeadLightMag 2023-03-21⁷)
• Models on sale (update 2026-11-03) 2 BEV nameplates, 4 trims: the 3 RZ trims below plus the ES 350e Premium (฿3,290,000, FWD sedan, launched 2026-08-13). See the ES section. The UX 300e is absent from the 2026-11-03 lexus.co.th price list (only the UX 300h hybrid is listed), which confirms the TH delisting. It actually left the Thai line-up in May 2023: last listed 2023-04-17 at ฿3,490,000, gone by 2023-05-26 (see the UX 300e section). (Lexus TH price list⁸)
• Models on sale (May 2026) 1 BEV nameplate (RZ) with 3 trims — RZ 350e Grand Luxury (FWD) · RZ 500e Premium AWD · RZ 500e Premium AWD with One Motion Grip steer-by-wire yoke. The pre-2025 RZ 450e has been replaced by the new MY26 RZ 350e / 500e lineup (different battery, different motors, different price band). The UX 300e is globally discontinued (production ended 2025, removed from most market price lists late-2025 / early-2026). In Thailand it left the line-up much earlier, in May 2023 (resolved 2026-11-10, see the UX 300e section). (Autolifethailand 2025 RZ MY2026⁹; HeadLightMag 2025 RZ MY2025¹⁰; CarBuzz UX 300e discontinued¹¹)
• Total current BEV trims on sale (2026-11-03) 4: the 3 RZ trims + ES 350e Premium.
• Total current BEV trims on sale (May 2026) 3 — RZ 350e Grand Luxury / RZ 500e Premium AWD / RZ 500e Premium AWD Steer-by-Wire. (The UX 300e had left the price list in May 2023.)
• Current BEV price band (2026-11-03) unchanged at ฿2,990,000–3,790,000. The ES 350e Premium (฿3,290,000) sits inside it. All three RZ prices were re-confirmed on the official price list on 2026-11-03.
• Current BEV price band ฿2,990,000 (RZ 350e Grand Luxury, CBU-Japan) – ฿3,790,000 (RZ 500e Premium AWD Steer-by-Wire, CBU-Japan). Below the pre-2025 RZ 450e launch price (฿3.87–4.19 m) — Lexus repositioned the RZ ~฿880 k lower with the MY26 refresh to compete with the BMW iX1 / Mercedes EQB / Volvo XC40 Recharge premium-compact-SUV BEV cohort.
• Showrooms (May 2026) 3 authorised Lexus dealers across Thailand per Zigwheels — Lexus Bangkok (Bangkapi, the original flagship), Lexus Ramintra (operated by Thai Rung Group since 2005, advertised as Thailand's largest Lexus dealer + service centre), and one additional outlet รอตรวจthird dealer location per Zigwheels not pinned to a city in available sources. All three sit in Greater Bangkok; no Lexus showroom exists in Phuket, Chiang Mai, Pattaya, Khon Kaen, or any provincial city (contrast: BMW operates 29 dealers in 20+ cities). Out-of-Bangkok Lexus buyers rely on TMT's nationwide Toyota service network for warranty work on Lexus EVs ยังไม่ยืนยันbut per TMT's standard group-level service-network policy for premium brands. (Zigwheels — Lexus TH dealers¹²; Lexus Ramintra — Facebook¹³)
• Local plant None. All Lexus BEVs are CBU-Japan. TMT's Samrong / Ban Pho / Gateway plants assemble mass-market Toyotas, not Lexus. Lexus globally builds the RZ at Motomachi Plant (Toyota City, Aichi) and the UX 300e (pre-discontinuation) at Miyawaka Plant (Fukuoka, Toyota Motor Kyushu). (Lexus RZ — Wikipedia¹⁴)
• 2024 Lexus TH sales ยังไม่ยืนยันTMT does not break out Lexus volumes separately in public Thai-market sales releases; industry estimates put combined Lexus TH sales at ~600–900 units per year across all powertrains, of which BEV share is well under 100 units.
• Wallbox included Yes — Lexus Thailand bundles a free AC wallbox installation (valued at ฿50,000) with new RZ purchases as of the MY26 launch. Lower wallbox value than BMW's ฿69,980 unit — consistent with Lexus's positioning slightly below BMW i on the wall-box-perk axis. (HeadLightMag MY2025 RZ¹⁰)

Toyota Motor Thailand Co., Ltd. (TMT) is the in-country sales, marketing, distribution, manufacturing, and aftersales subsidiary of Toyota Motor Corporation (Toyota City, Japan). Founded 1962, TMT is one of Toyota's oldest overseas operations and one of the largest Toyota subsidiaries outside Japan by volume. The Lexus brand was added to TMT's portfolio formally in 2008 when the first dedicated Lexus Bangkok (Bangkapi) showroom opened — operating from that point as an internal premium-brand division of TMT rather than as a separate legal entity. ยังไม่ยืนยัน

This sub-brand-inside-TMT structure is the same model Toyota uses for Lexus globally:

• Lexus USA is operated by Toyota Motor North America (TMNA), not by a stand-alone Lexus US entity.
• Lexus Europe is operated by Toyota Motor Europe (TME), not by a separate Lexus European entity.
• Lexus Japan is operated by Toyota Motor Corporation directly as the "Lexus International Division."

This contrasts strongly with how BMW, Mercedes-Benz, and Audi organise their Thai operations — each runs a dedicated Thai subsidiary (BMW Thailand Co., Ltd.; Mercedes-Benz (Thailand) Co., Ltd.; Audi Thailand) with its own executive team and P&L.

Corporate structure#

Comparative distribution model#

Showrooms / service / parts#

Known showrooms

ยังไม่ยืนยัน

Major dealer groups: Thai Rung Group (Lexus Ramintra — same parent that historically operated Thairung body-on-frame ICE pickup manufacturing under contract from Toyota; Lexus retail is a separate Thai Rung subsidiary). The other two Lexus dealers are ยังไม่ยืนยันlikely TMT-owned-retail or operated by allied dealer groups; needs confirmation.

Charging network partnerships#

• EleX by EGAT — Lexus TH ยังไม่ยืนยัน integration; some EV publications mention Lexus owners can use the EleX network at promotional rates.
• PEA Volta / MEA Volta / EVolt / Sharge / ChargeNow — third-party public networks usable by Lexus EV owners but no publicly-disclosed brand partnership.
• In-dealer charging — each Lexus showroom hosts an AC charger for customer top-ups รอตรวจDC fast charging on-site at any Lexus TH dealer.

Lexus TH's charging-partnership posture is noticeably less public than BMW's (ChargeNow co-founder) or Mercedes's (Sharge partnership) — Lexus has not branded any dedicated Thai EV charging network. This reflects (a) the small Lexus BEV park in TH and (b) Toyota's global BEV roadmap pivot in 2023–2024 toward solid-state batteries, where Toyota has been less aggressive than European brands on public-charging network-building.

Home charging — Lexus Wallbox#

• AC wallbox included free with every new RZ purchase (May 2026), valued at ฿50,000. Includes home installation by Lexus Thailand's appointed installer. รอตรวจwallbox brand partner — Lexus globally uses Wallbox SA (Spain) and ABB; TH spec not directly confirmed in available sources. (HeadLightMag MY2025 RZ¹⁰)
• Wallbox included free with the UX 300e at its Thai launch: HeadLightMag's official-price article of 2020-11-27 prints "แถมฟรี Wallbox Charging", with a 4-year unlimited-km car warranty and a 10-year unlimited-km battery warranty. Whether the free wallbox lasted until the car left the line-up in May 2023 is ยังไม่ยืนยัน. (HeadLightMag 2020-11-27³)

Warranty terms (Lexus Thailand)#

Update 2026-11-03 (official capture). The lexus.co.th Warranty Coverage page¹⁶ gives the standard vehicle warranty as 4 years / unlimited mileage for Lexus cars imported by Toyota Motor Thailand and sold by Lexus dealers. The same page lists 6 years / unlimited km against corrosion, 3 years / 100,000 km for the 12 V battery, and 10 years / unlimited km for the hybrid battery (hybrids only). It lists no BEV high-voltage battery term. The 5 years / unlimited km below is the extended warranty in the Lexus Exclusive Package (LXP) Standard. At the ES launch, LXP Standard (worth ฿50,000) was free for bookings made 13–31 August 2026 (Motorist 2026-08-14¹⁷). So the 5-year standard term below is superseded: 4 years is standard, 5 years comes with LXP.

• Vehicle warranty: 5 years / unlimited km (standard Lexus Premium Care, per Lexus's global premium-warranty positioning). รอตรวจTH-exact terms — Lexus TH may publish a 3-year base + 2-year extension structure. Global standard is 4-yr unlimited in Europe, 4-yr/80k mi in USA; Lexus Asia / TH typically matches or beats the regional Toyota warranty which is 3-yr/100k km — Lexus is expected to offer 5-yr.
• High-voltage battery warranty: 8 years / 160,000 km (industry-standard for Lexus BEVs globally — confirmed via the Lexus UK / global RZ technical spec sheet). (Lexus UK RZ tech specs PDF¹⁸)
• Battery capacity guarantee: 70 % capacity retention at 10 years / 1,000,000 km under Lexus Global Battery Capacity Care programme — exceptional, longer-mileage figure than BMW's 8/160k or Mercedes's 8/160k. รอตรวจTH availability — global programme introduced 2022 for UX 300e; assumed extended to RZ.
• Roadside assistance: 5 years standard with Lexus Concierge (24-hour service).
• Lexus Premium Service maintenance: 5 years / 100,000 km free scheduled servicing รอตรวจbased on Lexus's global premium-care promise; TH terms may differ.

Lexus warranty positioning is the most generous in the TH premium-BEV segment — 5-year vehicle warranty (vs BMW's 4-yr BSI Standard, Mercedes's 3-yr base / 5-yr MBSP Easy Care, Volvo's 5-yr unlimited) and the long 10-yr / 1m-km battery-capacity guarantee makes Lexus the standout for buyers prioritising ownership-cost predictability. ยังไม่ยืนยัน [superseded 2026-11-03: the standard warranty is 4 years (see the update above), so this ranking does not hold as written.]

Sources for warranty + ownership package: Lexus UK RZ technical specs PDF¹⁸; Lexus Thailand — Find a Dealer page²

Lexus's first dedicated-platform BEV, and (as of May 2026) the only Lexus BEV nameplate on sale in Thailand. The RZ is built on the e-TNGA platform shared with the Toyota bZ4X and the Subaru Solterra, although Lexus extensively re-engineers the chassis with stiffer body construction, recalibrated air suspension, and (on the top trim) the One Motion Grip steer-by- wire system with butterfly yoke. The RZ competes against the BMW iX1 / iX3, Mercedes EQB / EQC, Volvo XC40 Recharge / EX40, Audi Q4 e-tron, and Porsche Macan EV.

Lineage & platform#

• Generation: XEAM10 / XEBM10 / XEBM15 (codename) — first generation Lexus RZ, global debut 2022-04-20 at the New York Auto Show. TH launch 2023-03-22 at BIMS 2023 (as RZ 450e). Mid-life refresh (MY2026) launched globally 2025-03 and in TH 2025 at Motor Expo / Q4 2025 รอตรวจexact TH MY26 launch date. Sometimes referred to as "Lexus RZ refresh" rather than a full facelift — bigger battery, more motor power, steer-by-wire option, mild exterior trim updates.
• Platform: e-TNGA (electric Toyota New Global Architecture) — Toyota / Subaru / Lexus's first dedicated BEV-only platform. Underfloor pack.
• Shared with: Toyota bZ4X, Subaru Solterra, Toyota bZ3X (China-market). The RZ is the premium variant — Lexus-specific NVH treatment, body stiffness upgrades, longer wheelbase trim, premium interior, optional steer-by-wire.
• Architecture: 400 V (no 800-V Lexus BEV exists as of May 2026).
• Battery technology: NMC pouch cells, supplier: Panasonic Energy + Prime Planet Energy & Solutions (Toyota-Panasonic JV) for some markets, CATL for some markets. TH RZ MY26 cell supplier ยังไม่ยืนยัน. Pre-MY26 capacity 71.4 kWh gross; MY26 capacity 77 kWh gross / ~74.7 kWh usable.
• Battery thermal management: Liquid-cooled. Heat-pump cabin HVAC standard on RZ (efficiency win in cold climates; mostly irrelevant in TH).
• Origin (TH): CBU-Motomachi Plant, Toyota City, Aichi Prefecture, Japan. Same plant builds the Toyota Mirai FCEV, GR Yaris, and Lexus LC. Motomachi is Toyota's premium-vehicle production hub. No CKD-TH planned.

Lineup events / timeline#

Trims#

RZ 350e Grand Luxury — rz-350e-grand-luxury (current MY2026) ฿2,990,000

Single-motor FWD entry variant, new for MY2026 — Lexus's first FWD BEV ever. Repositions the RZ down from the prior 450e launch price of ฿3.87 m to a more competitive ฿2.99 m, bringing it within ฿500 k of the BMW iX1 (฿2.499 m).

Standard equipment (RZ 350e Grand Luxury)

• 14.0″ touchscreen (Lexus Interface multimedia, Lexus Connect connected services)
• 7.0″ digital instrument cluster
• Head-up display (HUD)
• Wireless Apple CarPlay + Android Auto
• Mark Levinson Premium Surround sound system (13 speakers) รอตรวจTH std vs option
• Panoramic glass roof with electrochromic dimming
• Heat-pump HVAC
• Front + rear heated seats
• Ventilated front seats รอตรวจTH spec
• Tazuna concept cockpit (driver-centric instrument layout)
• Lexus Safety System+ 3 (L2 ADAS — Adaptive Cruise, Lane Trace Assist, Pre-Collision, Blind Spot, Rear Cross-Traffic Alert, Parking Support Brake)
• Proactive Driving Assist (added MY26)
• 360° camera + Lexus Teammate Advanced Park (auto-park)
• LED Triple-Beam headlamps
• Powered tailgate with kick-sensor
• 18″ aero alloy wheels
• Free Lexus AC wallbox + home installation (฿50,000 value)

Distinctive features (RZ 350e vs 500e)

• FWD single-motor (vs 500e AWD dual-motor) — lighter, cheaper, longer range, slower
• 165 kW power (vs 280 kW combined on 500e)
• 18″ wheels standard (vs 20″ standard on 500e — รอตรวจ)
• No One Motion Grip option — steer-by-wire is exclusive to RZ 500e Premium AWD Steer-by-Wire trim in TH
• 0–100 km/h 7.5 s (vs 4.6 s on 500e) — meaningful gap
• Range advantage — single-motor FWD gives ~500 km WLTP vs ~450 km WLTP on AWD 500e

RZ 500e Premium AWD — rz-500e-premium-awd (current MY2026) ฿3,490,000

Dual-motor AWD with DIRECT4 torque-vectoring all-wheel-drive — the mid-tier of the MY26 lineup. New higher-power motor pair vs the prior 450e (380 PS combined vs 313 PS).

Standard equipment (RZ 500e Premium AWD) — additions vs 350e

• DIRECT4 AWD — torque-vectoring electric all-wheel-drive system, continuously variable 0:100 to 100:0 front-rear torque bias
• Adaptive Variable Suspension (AVS) — electronically adjusted dampers, real-time response
• 20″ alloy wheels (vs 18″ on 350e)
• Premium leather upholstery upgrade รอตรวจTH spec
• Higher-grade Mark Levinson sound รอตรวจ

Distinctive features (vs 350e and Steer-by-Wire variant)

• AWD with DIRECT4 (vs FWD on 350e)
• Higher power (280 kW vs 165 kW)
• Faster (4.6 s vs 7.5 s 0–100)
• Conventional round steering wheel (vs yoke + steer-by-wire on the SbW variant)
• Shorter range due to AWD + bigger wheels

RZ 500e Premium AWD Steer-by-Wire — rz-500e-premium-awd-sbw (current MY2026) ฿3,790,000

Top TH trim — adds the One Motion Grip steer-by-wire system with the butterfly yoke. World-first production steer-by-wire on a non-Tesla vehicle (Tesla Cybertruck also uses SbW, launched 2023). The only steer-by-wire premium EV on sale in Thailand as of May 2026 — a singular technology-differentiation moat.

Distinctive features (Steer-by-Wire trim only)

• One Motion Grip steering yoke — butterfly-shaped wheel, designed for 150° rotation lock-to-lock (vs conventional 540°+ on the round-wheel 500e). No hand-over-hand steering required. Variable steering ratio — quicker at low speed, longer at highway speed.
• Electronic-only steering — no mechanical column connection between yoke and rack. Steering Torque Actuator at yoke senses driver input; Steering Control Actuator at rack translates to wheel angle. Redundant electrical actuators for fail-safe.
• Simulated 8-speed shift paddles (MY26 global) — the yoke variant includes steering-paddle-actuated synthetic gearshift acoustics + jerks, mimicking an 8-speed manual. Lexus calls this the "M Mode" of EV driving. รอตรวจTH spec inclusion
• Customisable steering feel — drive-mode-dependent weight, ratio, and torque-curve mapping.
• Higher-spec interior รอตรวจlikely premium leather, contrast stitching, F SPORT-style trim.

This is the only Lexus with steer-by-wire as of May 2026, and globally one of only three production cars with SbW (Tesla Cybertruck and Infiniti Q50 / Q60 historical implementations being the others). Long-term reliability and resale value are unknown — buyers should be aware of single-point-of-failure-risk on electronic-only steering, though Lexus implements triple-redundant actuators per Toyota's safety-engineering principles.

Colors (RZ)#

ยังไม่ยืนยันfull TH-market color list; Lexus globally offers 8–9 colours on the RZ including bi-tone variants exclusive to 500e / 550e F SPORT.

Versus competitors (RZ 500e Premium AWD)#

Sources#

• 7HeadLightMag — RZ 450e launch 2023-03-2121 มี.ค. 2023 · headlightmag.com
• 10HeadLightMag — RZ MY2025 350e/500e price2026-05 · headlightmag.com
• 9Autolifethailand — RZ MY2026 priceautolifethailand.tv
• 25Autolifethailand — RZ 450e launchautolifethailand.tv
• 6Paultan — BIMS 2023 RZ launch22 มี.ค. 2023 · paultan.org
• 20AutoBuzz — RZ 450e TH debut27 มี.ค. 2023 · autobuzz.my
• 21Lexus Newsroom EU — MY2025 world premierenewsroom.lexus.eu
• 26Lexus Newsroom EU — RZ original premierenewsroom.lexus.eu
• 18Lexus UK RZ technical specs PDF (2025-10)2025-10 · media.lexus.co.uk
• 23Lexus Europe — A New Way to Drive (One Motion Grip)lexus.eu
• 24Top Gear — RZ One Motion Grip prototype reviewtopgear.com
• 27Carscoops — 2026 RZ yoke + simulated gearscarscoops.com
• 22EV-Database — RZ 350e MY26ev-database.org
• 14Lexus RZ — Wikipediaen.wikipedia.org
• 28Lexus Thailand — RZ 450e Premium product page (pre-MY26)lexus.co.th

Verification matrix — RZ#

Added 2026-11-03. The 8th-generation Lexus ES is the first ES sold as a battery-electric car. Motorist describes the ES 350e as Lexus's first 100%-electric luxury sedan. It launched in Thailand on 2026-08-13 alongside a hybrid twin. Lexus Thailand's own price list has only two ES grades, and only one of them is in evchu's scope:

(Lexus Thailand — Car Price List, captured 2026-11-03⁸; Autolifethailand 2026-08-13²⁹; Motorist 2026-08-14¹⁷)

Not offered in Thailand: the ES 500e (dual-motor DIRECT4 AWD BEV). In the July 2026 preview, Autolifethailand listed the ES 500e among the global codes and said Lexus Thailand had not yet decided which codes it would sell. The August price list includes only the ES 350e Premium and the ES 350h Grand Luxury, and lexus.co.th showed the same two grades on 2026-11-03. The ES 500e is not listed, not even as upcoming, because no Thai announcement exists. (Autolifethailand preview 2026-07-15³⁰)

Generation note. Autolifethailand's 2026-07-15 preview called it the "5th Generation" ES. That is wrong. Motorist's launch report calls it the 8th generation (the 5th-gen ES was the 2006–2012 XV40). Counting the earlier generations (ES 250 V20, then XV10, XV20, XV30, XV40, XV60 and XZ10), the 2026 car is the 8th, so evchu uses 8th gen.

Lineage & platform#

• Generation: 8th-generation ES. Lexus Thailand's site files it under models/2026/es and mlp/my26, so evchu lists it as MY2026.
• Platform: Lexus Thailand names it the "Lexus BEV Platform", with the battery placed low for a lower centre of gravity (Lexus TH ES 350e page³¹). Autolifethailand's launch article lists "GA-K (Global Architecture – K)" in the equipment both grades share (Autolifethailand 2026-08-13²⁹), and international press also describes a GA-K-derived platform shared with the ES 350h. Lexus Thailand does not say GA-K [◐ — one Thai trade-press source], so evchu uses Lexus TH's own name.
• Architecture: 400 V (nominal pack voltage 384.8 V).
• Battery: lithium-ion, 76.96 kWh, 104 cells, 200 Ah, liquid cooled. Lexus Thailand does not state the chemistry. 384.8 V / 104 cells = 3.7 V per cell, which suggests a ternary (NMC-type) cell, but this is an inference only ยังไม่ยืนยัน. evchu shows no chemistry.
• Origin (TH): CBU-Japan. Autolifethailand says "นำเข้าทั้งคัน CBU ญี่ปุ่น". The plant is not stated ยังไม่ยืนยัน.

Lineup events / timeline#

Trims#

ES 350e Premium — es-350e-premium (current MY2026) ฿3,290,000

Single-motor front-wheel-drive electric sedan. It is FWD, not AWD. The official spec sheet lists the drivetrain as "FF" and a single front transaxle (QK10).

Standard equipment (ES 350e Premium) — from the Lexus TH spec sheet

• Panoramic roof (slide & tilt)
• High-definition LED headlamps with AHS adaptive high beam; LED DRL, front fog, cornering lamps; L-bar LED tail lamps
• Acoustic UV-cut glass on windscreen and side windows
• 14″ touchscreen; 12.3″ full-digital instrument display; head-up display
• Wireless Apple CarPlay & Android Auto; navigation
• Mark Levinson 17-speaker audio; Active Sound Control
• 2 wireless Qi chargers; 5 USB-C ports
• Semi-aniline leather; driver 10-way / passenger 8-way power seats with 3-position memory; 4-way power lumbar
• Heated (with radiant heater) and ventilated front seats
• Heated, vibrating leather steering wheel with paddles; power tilt/telescopic column
• Dual-zone climate with Lexus Climate Concierge and nanoe X
• Digital inside rear-view mirror; Hidden Touch Switches; multi-colour surface-emission ambient lighting
• Rear door sunshades; power back door
• E-latch semi-flush door handles with soft-close and Safe Exit Assist
• Drive modes ECO / Normal / Sport / Range / Custom
• Lexus Teammate Advanced Park; Panoramic View Monitor
• Pre-Collision System, Lane Tracing Assist, Lane Departure Alert, Emergency Steering Assist with active support, all-speed adaptive cruise, Blind Spot Monitor, Rear Cross Traffic Alert, Road Sign Assist, Pedal Misoperation Control, Parking Support Brake
• 8 SRS airbags (dual front, front knee, front side, front + rear curtain). The spec sheet lists the airbag types; the count of 8 is from Autolifethailand²⁹.
• Emergency charging cable

Autolifethailand also lists Adaptive Variable Suspension (AVS) for the ES 350e Premium. The Lexus TH spec sheet does not show it ยังไม่ยืนยัน, so it is not listed.

Sources (ES)#

• 31Lexus Thailand — ES 350e Premium product page + specification (EN), captured 2026-11-033 พ.ย. 2026 · lexus.co.th
• 32Lexus Thailand — ES 350e Premium (TH), captured 2026-11-033 พ.ย. 2026 · lexus.co.th
• 8Lexus Thailand — Car Price List, captured 2026-11-033 พ.ย. 2026 · lexus.co.th
• 29Autolifethailand — official price ES 350e / ES 350h (2026-08-13)13 ส.ค. 2026 · autolifethailand.tv
• 30Autolifethailand — All-New ES coming to Thailand (2026-07-15)15 ก.ค. 2026 · autolifethailand.tv
• 17Motorist — Lexus Thailand unveils 8th-generation ES (2026-08-14)14 ส.ค. 2026 · motorist.co.th

Verification matrix — ES#

Lexus's first-ever EV globally, and the first Lexus BEV in Thailand. Sat on the GA-C TNGA platform shared with the ICE/HEV Toyota C-HR and Lexus UX 250h hybrid — a retrofit-EV rather than a dedicated BEV. Globally discontinued in late 2025 due to slow sales and platform obsolescence (GA-C predates Toyota's dedicated e-TNGA BEV architecture).

Status (2026-11-10): Discontinued globally; left the Thai line-up in May 2023, two and a half years before the global withdrawal. Lexus removed the UX 300e from major market price lists (UK, Europe, Japan) in late 2025. Existing TH owners continue to receive warranty service.

End of sale in Thailand (researched 2026-11-10). Every lexus.co.th page embeds the same model data ("modelname" / "startingprice"), which drives the site's model selector and its price list. Archived captures:

So the UX 300e left the official Thai line-up between 2023-04-17 and 2023-05-26, weeks after the RZ 450e launched at BIMS 2023 (2023-03-22). Its price never moved off ฿3,490,000 in the captures. The product page lexus.co.th/th/models/ux/ux-300e.html stayed online as an orphan (HTTP 200 through 2026-05-18) but its embedded model data no longer includes the car (capture 2024-02-25). No Lexus or Toyota Motor Thailand notice and no Thai press report dating the end of sale was found (search 2026-11-10), so evchu's discontinued event is dated 2023-05-26, the first capture without it. DLT first registrations still show single UX 300e cars in 2022-01, 2022-04, 2022-08 (2) and 2023-05.

The TH 72.8 kWh facelift is contradicted. The global facelift was announced 2022-10 and this doc assumed it reached Thailand in Q3–Q4 2023. The archive shows the Thai car at an unchanged ฿3,490,000 until it left the line-up in May 2023, and no capture lists a facelifted UX 300e or any other UX 300e price. evchu's ux-300e-premium-facelift trim (MY2023, launch date 2023-10-01, price copied from the pre-facelift car) had no Thai source and was dated after the model left sale, so it was dropped from the catalogue 2026-11-10. evchu lists one Thai UX 300e trim: the 54.4 kWh Premium.

Documented here for completeness because (a) the UX 300e is part of the historical TH Lexus BEV lineup and (b) used-market listings will remain active for years.

Lineage & platform#

• Generation: ZA10 — first generation Lexus UX (introduced 2018 as UX 200 / UX 250h hybrid). UX 300e variant added 2019. Mid-life refresh 2022 with bigger 72.8 kWh battery (up from 54.4 kWh).
• Platform: GA-C / TNGA-C (compact). Mixed-energy, shared with Toyota C-HR / Corolla / Lexus UX HEV. Battery underfloor retrofit — not dedicated-BEV-optimal.
• Architecture: 400 V (lower battery voltage than RZ).
• Battery technology: NMC, 54.4 kWh (2019–2022) → 72.8 kWh (2023–2025 facelift) post-update. CCS2 + Type 2 charging (post-2023 facelift; pre-2023 was CHAdeMO + Type 2).
• Origin (TH): CBU-Miyawaka Plant (Toyota Motor Kyushu), Fukuoka, Japan.

Lineup events / timeline#

Trim — UX 300e Premium — ux-300e-premium (DISCONTINUED) รอตรวจlast TH MSRP#

Standard equipment (UX 300e Premium pre-discontinuation)

• 12.3″ touchscreen multimedia (post-facelift; pre-facelift was 8″)
• Lexus Premium Navigation
• Mark Levinson 13-speaker sound (facelift) รอตรวจTH std
• Wireless Apple CarPlay + Android Auto (facelift only)
• Lexus Safety System+ 2.5 (L2 ADAS)
• Front + rear heated seats
• Powered tailgate
• LED Triple-Beam headlamps
• Panoramic glass roof รอตรวจTH std vs option

Discontinuation reasons (global, applicable to TH)

• Slow sales worldwide — UX 300e was an outlier in Lexus's lineup, never selling more than ~10,000 units/year globally
• Platform obsolescence — GA-C wasn't designed for BEV packaging, leading to compromised range vs purpose-built EVs
• Charging-standard mismatch — pre-facelift UX 300e used CHAdeMO DC charging (Japan/Korea standard); rest of world had shifted to CCS2 / CCS1. Facelift fixed this but too late.
• Replaced by RZ in Lexus's BEV strategy — the e-TNGA RZ became the priority BEV nameplate from 2023 onward.

Sources (UX 300e)#

• 3HeadLightMag — UX 300e official price (2020-11-27)27 พ.ย. 2020 · headlightmag.com
• 4Sanook — UX 300e Thailand launch (2020-11-28)28 พ.ย. 2020 · sanook.com
• 46Lexus Thailand — UX 300e product page (pre-discontinuation)lexus.co.th
• 5HeadLightMag — UX 300e first review 2021headlightmag.com
• 40Paultan — 2023 UX 300e facelift12 ต.ค. 2022 · paultan.org
• 43EV-Database — UX 300e 2020–2023ev-database.org
• 44EV-Database — UX 300e 2023–2025 faceliftev-database.org
• 45Motor1 — 2023 UX 300e facelift revealmotor1.com
• 47InsideEVs — 2023 UX 300e faceliftinsideevs.com
• 11CarBuzz — UX 300e discontinued globallycarbuzz.com
• 41Electrive 2026-03-044 มี.ค. 2026 · electrive.com
• 42Carscoops 2026-032026-03 · carscoops.com
• 48Lexus UX — Wikipediaen.wikipedia.org

Verification matrix — UX 300e#

• DLT registrations: ยังไม่ยืนยันTMT does not break Lexus out separately in TH market sales releases.
• Notable reviews:
  • 5HeadLightMag — UX 300e first drive 2021headlightmag.com
  • 7HeadLightMag — RZ 450e launch coverage 202321 มี.ค. 2023 · headlightmag.com
  • 10HeadLightMag — RZ 350e/500e MY20252026-05 · headlightmag.com
  • 9Autolifethailand — RZ MY2026autolifethailand.tv
  • 49Paultan Malaysia — Lexus RZ 550e F SPORT preview (the 550e F SPORT is US-only — not on TH price list)headlightmag.com
• Known incidents / recalls: ยังไม่ยืนยัน — Lexus RZ 450e was subject to a 2022 global hub-bolt recall (rear hub bolts could loosen, wheels could detach). Resolved 2023. TH-market impact ยังไม่ยืนยัน.
• Customer feedback: ยังไม่ยืนยันPantip threads on Lexus RZ exist but are very thin compared to BYD / MG / Tesla discussions; reflects small Lexus EV park in TH.

1. TH MY2026 RZ launch date — exact month confirmed (Motor Expo 2025 / Q4 2025 / BIMS 2026?)
2. Lexus Thailand formal launch year 2008 — TMT press archive confirmation
3. UX 300e current TH status — resolved 2026-11-03: absent from the lexus.co.th price list (only UX 300h). Delisting month resolved 2026-11-10: left the line-up between 2023-04-17 and 2023-05-26.
4. Third Lexus TH dealer identity, address, and operator
5. Lexus TH vehicle warranty terms — resolved 2026-11-03: 4 years / unlimited km standard (lexus.co.th warranty page); 5 years with the Lexus Exclusive Package (LXP). Whether LXP is still free after the ES launch window is not known.
6. TH-spec WLTP range figures for RZ 350e and 500e (Thai press only cites NEDC)
7. TH-spec wheel sizes by trim (18″ vs 20″)
8. Full TH color palette with hex codes
9. Mark Levinson sound system standard vs optional by trim
10. Plug & Charge support on RZ MY26 in TH
11. V2L on RZ — global spec does not include V2L; TH market may or may not have V2L
12. Lexus TH charging-network partnerships — any branded relationships
13. Lexus TH DLT registration figures — not yet tracked here
14. Lexus RZ hub-bolt recall (2022 global) — TH-market impact
15. TMT exact shareholder split (Toyota Motor Corp 86.4% vs Thai shareholders)
16. ES 350e: WLTP range (TH publishes NEDC only), usable battery capacity, chemistry, colours/images, and AVS standard or not.
17. RZ range cycle: lexus.co.th (2026-11-03) publishes RZ 350e 600 km (NEDC*) and RZ 500e / SbW 530 km (NEDC*). These NEDC figures are now shown as NEDC. The RZ 450e's WLTP figure of 400 km was NEDC 470 × 0.85, a cross-cycle conversion, and has been removed (fixed 2026-11-03). Still open: the MY2026 RZ WLTP figures (500 / 450 / 440) are approximations of EU WLTP figures (Lexus UK quotes 568 / 488 km for the 350e), not a Thai-published number. Whether to keep them or leave WLTP empty, as for the ES, is undecided.