แฟ้ม⁠ข้อมูล Toyota

• Distributor model Direct subsidiary that also operates Thailand's largest car-manufacturing footprint. Toyota Motor Thailand Co., Ltd. (TMT) is 86.4 % owned by Toyota Motor Corporation (Japan), the remaining 13.6 % held by Thai institutional and family shareholders. Unlike BMW (100 % BMW AG) or Mercedes (subsidiary + third-party CKD via TAAP), TMT runs both distribution and full CKD manufacturing in-house — three plants with ~760,000 units/year combined capacity — but the BEV strategy has been deliberately slow and small vs Toyota's massive ICE/HEV footprint. Lexus Thailand operates as an internal premium-brand division of TMT (no separate legal entity), sharing TMT's logistics + finance + warranty backbone while running separate showrooms (see lexus.md). (Toyota Motor Thailand — Wikipedia¹; TMT corporate²)
• Entered Thailand 1962-10-05 as Toyota Motor Thailand Co., Ltd., one of Toyota's earliest overseas operations. TMT marked its 60th anniversary in 2022. Local pressed-body-parts manufacturing started 1979, local engine production 1989, third plant (Ban Pho) 2007. By 2025 TMT exports to ASEAN, Oceania, Middle East, Africa and Latin America — Hilux is the largest single export model. (Toyota Global — TMT 60th anniversary³; Toyota Global — 3rd plant opening 2007⁴)
• First BEV in TH Toyota bZ4X 4WD — launched 2022-11-09 (pre-orders) at ฿1,836,000 (after EV3.0 subsidy + 2 % excise tax cut, from a pre-discount sticker of ฿1,996,500). Thailand was the first ASEAN market to sell the bZ4X, beating Indonesia and Malaysia by ~1 year. CBU-Japan from Motomachi Plant. (Autolifethailand 2022⁵; Paultan 2022-11⁶; Carlist.my 2022 launch⁷)
• Models on sale (November 2026) 2 BEV nameplates with 3 trims — bZ4X Long Range FWD (฿1,529,000) and bZ4X Long Range AWD (฿1,649,000), both MY2026 facelifted CBU-Japan, and the Hilux Travo-e Double Cab 4TREX (฿1,491,000), a pickup built CKD at Ban Pho (launched 2025-11-10). All three prices are the ones toyota.co.th listed on 2026-11-11. The pre-facelift 2022–2024 bZ4X 4WD has been replaced by the MY2026 lineup. No Toyota bZ3 / bZ3X / bZ5 in TH (China-only). (Toyota TH bZ4X grades⁸; Toyota TH Hilux Travo-e grades⁹; Autolifethailand minor change 2025¹⁰; Paultan 2025-11 facelift TH¹¹)
• Total current BEV trims on sale (November 2026) 3 — bZ4X Long Range FWD / bZ4X Long Range AWD / Hilux Travo-e Double Cab 4TREX. (Historical trims discontinued: bZ4X 4WD original 71.4 kWh 2022–2024 spec, replaced by the MY2026 facelift in Nov 2025.) Still one of the narrowest active BEV lineups among the major Thai-market Japanese / Korean / European brands (Lexus also has 3 trims), reflecting Toyota's deliberately HEV-first stance.
• Current BEV price band ฿1,491,000 (Hilux Travo-e Double Cab 4TREX, CKD-Ban Pho) – ฿1,649,000 (bZ4X Long Range AWD, CBU-Japan); the bZ4X range starts at ฿1,529,000 (Long Range FWD). Two-tone black-roof variants add +฿20,000. This is a ~฿187 k drop from the original 2022 launch price of ฿1,836,000 — Toyota's response to the Chinese-EV-pricing pressure (BYD Atto 3 at ~฿899 k–1.099 m; BYD Sealion 6 / Sealion 7 at ฿1.25–1.749 m; MG ZS EV at ฿830 k–฿1.05 m; GWM Ora at ~฿1 m).
• Local plant (BEV) Ban Pho Plant, Chachoengsao (TMT) — builds the Hilux Travo-e, CKD since its 2025-11-10 launch: Thailand's first locally-built Toyota BEV, for the Thai market and for export (TMT showed the line at its April 2026 Ban Pho open house; Autolifethailand reports 95 % local content). (Autospinn 2026-04-24¹²; Autolifethailand 2025-11-10¹³) Toyota also announced (Dec 2024) a strategic plan to introduce Chinese-sourced batteries and interiors for TH-assembled affordable BEVs starting 2028, cutting costs ~30 % — a clear pivot in response to Chinese-EV market share gains in ASEAN. (Carmudi — IMV0 + Hilux Revo BEV concepts¹⁴; Toyota Global — new TH plant announcement¹⁵)
• CKD vs CBU split (November 2026)
  • CKD-TH (Ban Pho): Hilux Travo-e Double Cab 4TREX, since the 2025-11-10 launch; first deliveries December 2025.
  • CBU-Motomachi (Toyota City, Aichi, Japan): bZ4X FWD + bZ4X AWD. Same plant as Lexus RZ + Toyota Mirai FCEV.
  • Coming CKD-TH: ยังไม่ยืนยันno further Thai-built Toyota BEV found in TMT or Toyota Global releases as of 2026-11-11. The Hilux FCEV announced alongside the BEV is scheduled for Europe and Oceania from 2028; Toyota names no plant for it. (Toyota Global 2025-11-10¹⁶)
• Manufacturing footprint (all powertrains, TH-domestic)
  • Samrong Plant (Samut Prakan, est. 1964): Pickups + commercial vehicles. Toyota's oldest TH plant. Hilux origin.
  • Gateway Plant (Chachoengsao, est. 1996): Passenger cars (Camry, Corolla, Yaris, Vios).
  • Ban Pho Plant (Chachoengsao, est. 2007): Passenger cars + SUVs (Corolla Cross, Hilux Revo SUV). Builds the Hilux Travo-e BEV (CKD since 2025-11), alongside the ICE Hilux, Fortuner and Land Cruiser FJ lines TMT showed at its April 2026 open house. (Autospinn 2026-04-24¹²)
  • Theparak Plant (JV with Toyota Auto Body): HiAce van.
  • Combined annual capacity: ~760,000 units across the three TMT-owned plants.
  • 2025 TH passenger-car BEV share for Toyota brand: ยังไม่ยืนยันIndustry estimate: bZ4X TH cumulative sales 2022→2025 likely well under 1,500 units, vs Toyota TH total ~250,000 units/yr — i.e. BEV is <1 % of TMT's TH volume. Autolifethailand (2025-11-10) reports TMT's own Thai sales target for the Hilux Travo-e as 500 units a year. (Toyota Motor Thailand — Wikipedia¹)
• Showrooms (May 2026) 150 official Toyota dealers operating 455 showrooms as of last public TMT disclosure (April 2016 figure; current number likely higher). Toyota has by far the largest dealer + service-centre network in Thailand of any car brand — provincial coverage in every province, contrasting with BMW's 29 / Lexus's 3 / Tesla's 5 stores. BEV-equipped service centres are concentrated in Bangkok + main provincial capitals รอตรวจexact bZ4X-authorised service centre count. (Toyota Motor Thailand — Wikipedia¹)
• Wallbox included Yes — Toyota EV Wall Charger included free with new bZ4X purchase + home installation, plus 1-year comprehensive insurance bundle. (Toyota TH bZ4X promotions¹⁷)

Toyota Motor Thailand Co., Ltd. (TMT) is the in-country sales, marketing, distribution, manufacturing, and aftersales subsidiary of Toyota Motor Corporation (Toyota City, Aichi, Japan). Founded 1962-10-05, TMT is one of Toyota's oldest overseas operations and the cornerstone of Toyota's ASEAN strategy. Headquartered in Phra Pradaeng, Samut Prakan Province, just south of Bangkok adjacent to the original Samrong manufacturing plant.

Unlike BYD (Rêver Automotive — single Thai distributor with BYD-owned CKD plant), MG (SAIC-CP JV), or Mercedes (subsidiary + third-party TAAP CKD), TMT is a direct subsidiary with full vertical integration in-country — it owns the distribution operation, the three large manufacturing plants, and the captive finance / parts logistics business. Lexus Thailand operates as an internal premium-brand division of TMT (see lexus.md), sharing back-office systems while running separate Lexus-branded showrooms.

Corporate structure#

Comparative distribution model#

Manufacturing — three TMT plants#

TMT's three plants give Toyota the largest car-manufacturing footprint of any brand in Thailand. Since November 2025 one of them builds a BEV: Ban Pho makes the Hilux Travo-e.

• Combined annual capacity: ~760,000 units/year across the three TMT-owned plants. (Toyota Motor Thailand — Wikipedia¹)
• Export markets: ASEAN, Oceania (Australia/NZ), Middle East, Africa, Latin America. Hilux is the largest single export model — TMT supplies Hilux to ~80 markets.
• Battery assembly in TH: ยังไม่ยืนยันwhere the Hilux Travo-e's 59.2 kWh pack is assembled is not stated in TMT's launch or open-house material; Autolifethailand's "95 % local content" does not say. Toyota has announced (Dec 2024) intent to source Chinese-supplied batteries for TH-assembled affordable BEVs from 2028 onward — รอตรวจwhether a TH-based battery pack-assembly facility is planned at Ban Pho or via a JV with a Chinese supplier.

Showrooms / service / parts#

Major TH Toyota dealer groups include Toyota K.Motors, Toyota Bangkok Group, Toyota Sure, Toyota Mahanakorn, Toyota Buzz, Toyota Nonthaburi, Toyota Kasikorn, Toyota Cardinal, Toyota Marubeni — Toyota's TH dealer network is the densest in the country and the closest TMT comes to a structural moat vs Chinese-EV rivals whose service networks remain sparse outside Bangkok / Pattaya / Chiang Mai / Phuket.

Charging network partnerships#

• EleX by EGAT — รอตรวจ Toyota-bZ4X integration; some Thai EV publications cite EleX as a primary Toyota-bZ4X charging partner. Toyota TH bZ4X owners commonly use EleX, PEA Volta, MEA Volta, EVolt, ChargeNow, and Sharge — no publicly-disclosed exclusive partnership.
• In-dealer charging: Major Toyota TH dealerships are being retrofitted with AC chargers + selected DC fast chargers for customer service-visit top-ups. รอตรวจdealer-charging coverage map.
• Toyota Power Express: ยังไม่ยืนยันToyota Global has announced a "Toyota Power Express" branded fast-charging plan for some markets; TH availability not confirmed.

Toyota TH's charging-partnership posture is noticeably less public than BMW's (ChargeNow co-founder) or BYD's (Rêver-branded DC chargers at Rêver dealers) — Toyota has not branded any dedicated TH EV charging network. This reflects (a) the small absolute Toyota BEV park in TH (well under 2,000 units cumulative 2022→2026) and (b) Toyota Global's deliberate underemphasis of DC charging in favour of "BEV is one of many" multi-pathway positioning.

Home charging — Toyota EV Wall Charger#

• AC wallbox included free with every new bZ4X purchase (May 2026), plus home installation by Toyota Thailand's appointed installer. Value ~฿50,000–฿70,000 รอตรวจexact value — TMT bundles wallbox in the same promotion package as 1-year comprehensive insurance and 0 % / 1.89 % financing. (Toyota TH bZ4X promotions¹⁷)
• The wallbox brand partner is ยังไม่ยืนยันlikely an OEM partner such as Wallbox SA / ABB / Schneider; Toyota Global uses Wallbox Pulsar Plus in some markets.

Warranty terms (Toyota Thailand bZ4X)#

• Vehicle warranty: 5 years / 150,000 km (standard Toyota TH BEV warranty — longer than Toyota TH's standard 3-year / 100,000 km ICE/HEV warranty).
• High-voltage battery warranty: 8 years / 160,000 km (industry-standard for BEVs globally).
• Free maintenance: 5 years scheduled maintenance free on bZ4X (announced at 2022 launch).
• Roadside assistance: 5 years standard with Toyota Hello 24/7 service.
• Battery capacity guarantee: 70 % capacity at 10 years / unlimited km รอตรวจToyota Global launched a 10-year battery capacity-care programme in 2023 for bZ4X. TH availability not directly confirmed in available sources. (Autolifethailand 2022 bZ4X warranty⁵)

Toyota TH's BEV warranty is substantially more generous than its own ICE/HEV warranty (5 yr / 150k km vs 3 yr / 100k km) and competitive with Lexus (5 yr base + Lexus Premium Care extensions) and BMW (4 yr BSI Standard). Combined with the free 5-year maintenance bundle, Toyota's bZ4X warranty + service package is arguably the strongest of any non-premium BEV brand in TH — the BYD / MG / GWM Chinese-EV brands generally offer 5 yr / 8 yr battery but rarely bundle free maintenance.

Sources for warranty + ownership package: Autolifethailand 2022 launch press⁵; Autolifethailand 2025 minor change¹⁰; Toyota TH bZ4X promotions¹⁷

Toyota's first dedicated-platform BEV, and until the Hilux Travo-e pickup arrived on 2025-11-10 the only Toyota-branded BEV on sale in Thailand. The bZ4X is built on the e-TNGA platform co-developed with Subaru — the same platform underpinning the Subaru Solterra and Lexus RZ. The "bZ" prefix stands for "beyond Zero," Toyota's BEV-family branding launched 2021. "4X" denotes the segment (4 = compact-D size; X = SUV). The car competes against the BYD Sealion 7, Tesla Model Y, Geely EX5, MG4 EV (smaller), and Volvo EX40 in Thailand's mid-SUV BEV segment.

Lineage & platform#

• Generation: MX10 (codename) — first generation Toyota bZ4X, global debut 2022-04-12 (online + Los Angeles). TH launch 2022-11-09. MY2026 facelift (minor change) launched globally 2025-04 (Auto Shanghai) and TH 2025-11-07. The MY2026 update is mid-life — bigger battery, new motor architecture, refreshed exterior trim and infotainment — but not a full generation change. Toyota internally calls it the "bZ4X minor change" rather than a facelift.
• Platform: e-TNGA (electric Toyota New Global Architecture) — Toyota / Subaru / Lexus's first dedicated BEV-only platform. Underfloor battery pack between the axles. Skateboard-style with shallow load floor.
• Shared with: Subaru Solterra (twin / different exterior) · Lexus RZ 350e / RZ 500e (premium variant — see lexus.md) · Toyota bZ3X (China-only compact SUV) · Toyota bZ5 (China-only mid-SUV). The Solterra and bZ4X are mechanical twins co-built at Motomachi.
• Architecture: 400 V (no 800-V e-TNGA variant exists).
• Battery technology:
  • Pre-facelift (2022–2024): 71.4 kWh gross / 64 kWh usable รอตรวจusable. NMC pouch cells. Supplied by Prime Planet Energy & Solutions (PPES) — the Toyota / Panasonic 50:50 JV. North American AWD variant used 72.8 kWh CATL battery; TH-spec used PPES.
  • MY2026 facelift (2025+): 73.1 kWh gross, new motor + inverter architecture using silicon-carbide (SiC) power electronics (matches Lexus RZ 500e). Battery cell supplier ยังไม่ยืนยันlikely still PPES for Japan-built CBU; some markets receive LG-supplied 57.7 kWh small-battery variants not offered in TH. (Wikipedia — Toyota bZ4X¹⁹)
• Battery thermal management: Liquid-cooled. Heat-pump cabin HVAC standard on MY2026 (efficiency win in cold climates; mostly irrelevant in TH).
• Origin (TH): CBU-Motomachi Plant, Toyota City, Aichi Prefecture, Japan. Same plant builds the Lexus RZ, Toyota Mirai FCEV, GR Yaris, and Lexus LC. Motomachi is Toyota's premium-vehicle production hub. No CKD-TH planned — bZ4X TH volumes (well under 1,000 units/year) do not justify Ban Pho line investment.

Lineup events / timeline#

Trims#

bZ4X Long Range FWD — bz4x-long-range-fwd (current MY2026) ฿1,529,000

Single-motor FWD entry variant, new for MY2026 in TH — the original 2022 launch was AWD-only at ฿1.836 m. The FWD variant brings the entry price below ฿1.53 m for the first time, putting bZ4X within ฿70 k of the Tesla Model Y RWD (฿1.599 m) and under the BYD Sealion 7 Premium (฿1.549 m). Best-range trim in the TH lineup (525 km WLTP, more than the AWD's 481 km WLTP).

Standard equipment (bZ4X Long Range FWD)

• 14.0″ touchscreen infotainment with Toyota T-Connect
• Wireless Apple CarPlay + Android Auto
• 8-way power-adjustable driver + front passenger seats (driver memory)
• Wireless phone charging — two pads (front + rear console)
• Synthetic leather upholstery
• Dual-zone automatic climate control + rear vents
• 64-colour ambient cabin lighting
• Brake regeneration paddles
• Heated front seats รอตรวจTH std spec
• Panoramic sunroof
• Power tailgate
• Full LED headlamps + taillamps
• Rain-sensing wipers
• 360° camera + parking sensors
• Toyota Safety Sense (TSS) 3.0 — Pre-Collision System with automatic braking, All-Speed Dynamic Radar Cruise Control, Lane Departure Alert + Lane Tracing Assist, Blind Spot Monitor, Rear Cross-Traffic Alert
• 8 airbags total
• ABS + EBD + VSC + TRC
• 20″ alloy wheels รอตรวจ
• Free Toyota EV Wall Charger + home installation
• Free 1-year comprehensive insurance (Toyota Care PHYD)
• 0 % / 1.89 % financing options (March–April 2026 promotion)

Distinctive features (FWD vs AWD)

• FWD single-motor (vs AWD dual-motor on the AWD trim) — lighter, longer range, slower
• 224 PS power (vs 343 PS combined on AWD)
• 0–100 km/h 7.4 s (vs 5.1 s on AWD) — meaningful gap
• 525 km WLTP range (vs 481 km WLTP on AWD) — ~44 km longer
• No X-MODE off-road drive mode (AWD-exclusive)
• No JBL 9-speaker audio system (AWD-exclusive)
• No Grip Control / hill descent control รอตรวจ
• ฿120,000 cheaper than AWD

bZ4X Long Range AWD — bz4x-long-range-awd (current MY2026) ฿1,649,000

Dual-motor AWD with X-MODE off-road drive mode (snow / mud / deep snow / sand presets) and JBL Premium 9-speaker audio. The top trim in TH and the direct successor to the 2022 4WD launch spec — but with the MY26 battery + power upgrades.

Standard equipment (bZ4X Long Range AWD) — additions vs FWD

• AWD dual-motor with X-MODE — off-road drive modes (Snow / Mud / Deep Snow / Sand) plus Grip Control for slow-speed low-traction control
• JBL Premium 9-speaker audio system
• All FWD equipment retained (14″ touchscreen, wireless CarPlay/AA, 8-way power seats, wireless charging × 2, panoramic sunroof, power tailgate, 360° camera, TSS 3.0, 8 airbags, 20″ alloys, free wallbox, free insurance)

Distinctive features (AWD vs FWD)

• 343 PS dual-motor AWD — 119 PS more than FWD
• X-MODE off-road traction control — exclusive
• JBL 9-speaker premium audio — FWD gets a standard audio system
• 5.1 s 0–100 km/h — 2.3 s quicker than FWD
• 481 km WLTP — 44 km shorter than FWD
• ฿120,000 more than FWD

Historical: bZ4X 4WD (2022–2024 pre-facelift) — bz4x-4wd-2022 (discontinued) ฿1,836,000

The launch trim — single AWD-only spec from 2022-11-09 to 2025-11-07. Replaced by the MY2026 Long Range FWD + AWD lineup.

Pre-facelift vs MY2026 — what changed

The MY2026 update is the largest single-generation improvement in any Toyota TH model: bigger battery, ~+25 % range, +57 % power (AWD), 3.3× faster AC charging — at a lower price. This was Toyota's most aggressive product/price reset in TH BEV history and a direct response to the Chinese-EV pricing wave that hit ASEAN in 2024–2025.

Colors#

Interior options: Black or Light Grey (with Black Mica exterior pairing only). รอตรวจLight Grey availability — Autolife notes it is paired with Black Mica.

Versus competitors#

The bZ4X's biggest non-spec advantage is TMT's 455-showroom service network — no other BEV brand in TH comes close, and Toyota's resale-value reputation remains industry-leading. Its biggest spec disadvantage is DC charging speed (150 kW vs BYD's 230 kW and Tesla's 250 kW) — a meaningful penalty on long trips. AC charging at 22 kW is the fastest in the TH BEV market.

Sources#

• 27Toyota Thailand — bZ4X model pagetoyota.co.th
• 28Toyota Thailand — bZ4X grade pagetoyota.co.th
• 17Toyota Thailand — bZ4X promotions2026-05 · toyota.co.th
• 10Autolifethailand — MY2026 minor change pricingautolifethailand.tv
• 5Autolifethailand — 2022 launch pricingautolifethailand.tv
• 11Paultan — 2025-11-07 TH facelift launch2025-11 · paultan.org
• 25Paultan — 2026-03-25 BIMS 2026 hero25 มี.ค. 2026 · paultan.org
• 21Paultan — 2022-06-23 TH excise pricing leaked23 มิ.ย. 2022 · paultan.org
• 6Paultan — 2022-11-09 TH launch2022-11 · paultan.org
• 24Car2Day — Toyota bZ4X 2026 minor change pricingcar2day.com
• 7Carlist.my — bZ4X TH official launch RM235kcarlist.my
• 19Wikipedia — Toyota bZ4X2022-06 · en.wikipedia.org
• 29ZigWheels TH — bZ4X 2026 price pagezigwheels.co.th

Verification matrix#

Toyota's second BEV in Thailand and its first built here: the battery-electric version of the 9th-generation Hilux, which Thailand sells as the Hilux Travo (the Revo name is gone). The "e" Travo is a double-cab 4×4 pickup with an eAxle on each axle, a 59.2 kWh pack under the floor and 315 km NEDC. It went on sale 2025-11-10, the day of the new Hilux's world premiere in Bangkok, at ฿1,491,000 for its only grade, the Double Cab 4TREX, and still lists at that price on toyota.co.th on 2026-11-11. Autolifethailand calls it the first body-on-frame BEV pickup launched for sale in Thailand.

Lineage & platform#

• Generation: 9th-generation Hilux — world premiere 2025-11-10 at a Toyota Motor Asia event in Bangkok, with the BEV shown alongside the diesel; Toyota plans Asian launches "from 2026 onward", but Thailand priced the BEV the same day. (Toyota Global 2025-11-10¹⁶)
• Name: shown in Bangkok in December 2022 as the "Hilux Revo BEV" concept; launched as the Hilux Travo-e (toyota.co.th model code HTBE). Malaysia sells it as the "Hilux BEV". (Carmudi¹⁴; toyota.co.th³⁰; Paultan 2026-04-02³¹)
• Platform: body-on-frame Hilux — Toyota puts the battery pack "under the floor, making full use of the frame width", with high-output eAxles front and rear. Front suspension double wishbone with coil springs and stabiliser; rear De-Dion with multi-leaf springs. (Toyota Global¹⁶; toyota.co.th specification³²)
• Architecture: 296 V nominal pack, 334.2 V maximum motor voltage — the 400-V class, like every Toyota BEV. (toyota.co.th specification³²)
• Battery: 59.2 kWh lithium-ion ("total electric power", measured to IEC 62660-1), 80 cells, 54 kWh net per Toyota UK's spec sheet for the same car. The pack sits mid-frame under the body on a diamond-shaped subframe that keeps frame twist off it (Thai catalogue). Autolifethailand gives the chemistry as NMC; Toyota does not. Cell supplier not published. (Toyota TH catalogue³³; Toyota UK Hilux tech spec³⁴)
• Origin (TH): CKD-Ban Pho Plant (Chachoengsao) 2025-11 → current (Autospinn 2026-04-24 — TMT Ban Pho open house¹²; Autolifethailand 2025-11-10 — "ผลิตไทย"¹³)
• Why it is built here: Autolifethailand reports TMT joined the EV 3.5 scheme, importing the bZ4X and building the Hilux Travo-e as its local-production commitment — 5,000 units, a Thai sales target of 500 a year, exports to Europe, 95 % local content. ยังไม่ยืนยันsingle source; TMT's own pages do not state these numbers
• Exports: Malaysia's UMW Toyota sells the Thai-built car as a CBU from Thailand from RM226,300 (Paultan 2026-04-02), where it is rated 257 km WLTP. The UK gets the same powertrain on the same 17″ 265/65 R17 tyres (Toyota UK: 159 miles WLTP combined, ≈ 256 km). (Paultan 2026-04-02³¹; Toyota UK Hilux tech spec³⁴)

Lineup events / timeline#

Trims#

Hilux Travo-e Double Cab 4TREX — double-cab-4trex (current MY2026) ฿1,491,000

The only grade: five-seat double cab, AWD, 17″ wheels, two colours.

Standard equipment (Hilux Travo-e Double Cab 4TREX)

• 12.3″ digital instrument cluster + 12.3″ touchscreen
• Wireless Apple CarPlay + Android Auto, Bluetooth, T-Connect
• Wireless phone charger; 8 speakers
• Dual-zone automatic climate control with rear vents; PM2.5 filter
• Softex synthetic-leather seats; 8-way power driver's seat with power lumbar; 4-way manual passenger seat; 60:40 split-fold rear seat with armrest
• Electric shift-by-wire selector; electric parking brake with Auto Brake Hold
• Smart Entry + Push Start; auto-dimming rear-view mirror
• 220 V and 12 V outlets, 5 × USB-C
• LED headlamps with automatic levelling, LED DRL, LED front and rear fog lamps
• Power-folding mirrors with LED indicators; side steps plus a bed-side step
• Panoramic View Monitor (360° camera); front and rear sonar; Parking Support Brake front and rear
• 7 airbags (front, front side, curtain, driver's knee)
• Toyota Safety Sense: Pre-Collision System, All-Speed Dynamic Radar Cruise Control, Lane Departure Alert, Lane Tracing Assist, Automatic High Beam
• Blind Spot Monitor + Rear Cross Traffic Alert
• A-TRC, Auto LSD, Downhill Assist Control, Hill-start Assist, Trailer Sway Control, VSC, ABS/EBD/BA, TPMS, ISOFIX
• No sunroof, no paddle shifters

(toyota.co.th specification³²; Toyota TH catalogue³³; Headlightmag 2025-11-10³⁵)

Launch offer and campaigns

• No launch price offer: ฿1,491,000 was the list price at launch and still is.
• Bookings by 2025-12-10 with delivery by 2026-03-31 got gifts, not a lower price: a ฿10,000 EV Station PluZ charging coupon and a ฿7,700 hotel voucher, plus free first-class insurance (Toyota Care PHYD). (Autolifethailand 2025-11-10¹³)
• 2026-11-01 → 2026-12-31: 1.99 % financing (25 % down, 48 months, Toyota Leasing) with either first-class insurance or a 7 kW Toyota EV Wall Charger. Financing only — the price is unchanged. (toyota.co.th grades, campaign terms⁹)

Colors#

Two colours per toyota.co.th ("มีให้เลือก 2 สี"); names from the Toyota TH catalogue colour chart³³ (Headlightmag wrote "Ash Grey"). Hex codes ยังไม่ยืนยัน.

Sources#

• 30toyota.co.th — Hilux Travo-e overview (fetched 2026-11-11)11 พ.ย. 2026 · toyota.co.th
• 9toyota.co.th — Hilux Travo-e grades and price (fetched 2026-11-11)1 พ.ย. 2026 · toyota.co.th
• 32toyota.co.th — Hilux Travo-e specification (fetched 2026-11-11)11 พ.ย. 2026 · toyota.co.th
• 33Toyota TH — Hilux Travo-e catalogue (B10605-T-26031, data as of November 2025) (fetched 2026-11-11)2025-11 · toyota.co.th
• 34Toyota UK — Hilux technical specifications (BEV column), media PDF (fetched 2026-11-11)11 พ.ย. 2026 · media.toyota.co.uk
• 36archive.org — toyota.co.th Travo-e grades, 2025-11-25; 2026-02-05³⁷; 2026-08-16³⁸25 พ.ย. 2025 · web.archive.org
• 16Toyota Global — World Premiere of the New Hilux in Asia, 2025-11-1010 พ.ย. 2025 · global.toyota
• 35Headlightmag — official price, Hilux TRAVO-e 4TREX AWD ฿1,491,000, published 2025-11-10 13:03 ICT10 พ.ย. 2025 · headlightmag.com
• 13Autolifethailand — official price, Hilux TRAVO-e ฿1,491,000 (Thai-built), published 2025-11-1010 พ.ย. 2025 · autolifethailand.tv
• 12Autospinn — TMT Ban Pho open house, Travo-e line, published 2026-04-2424 เม.ย. 2026 · autospinn.com
• 31Paultan — Hilux EV launched in Malaysia, CBU Thailand, published 2026-04-022 เม.ย. 2026 · paultan.org
• 14Carmudi — IMV 0 + Hilux Revo BEV concepts at TMT, 2022carmudi.com.ph

Verification matrix#

• DLT registrations (Toyota brand BEV cumulative): ยังไม่ยืนยันTMT does not publicly break out bZ4X registrations in standard TH market sales releases. Industry estimate: bZ4X TH cumulative 2022→2025 likely 500–1,500 units, vs Toyota TH total volume ~250,000/yr. BEV is <1 % of TMT TH volume — the lowest BEV share of any major TH-market brand.
• DLT new-car labels (checked 2026-11-13). DLT's new-car workbook (web.dlt.go.th — m1_new_car_red³⁹, file to Oct 2026) files the bZ4X as "BZ4X" (1,180 รย.1 units in Jan–Oct 2026). It has no Travo-e label: every Hilux Travo, petrol, diesel and electric, is "HILUX TRAVO" (19,121 รย.1 units Jan–Oct 2026). So the 5–20 Toyota BEVs a month that DLT's fuel counts hold beyond the bZ4X are most likely Travo-e double cabs inside that mixed label [◐ — inferred; the label carries no powertrain], and they cannot be matched to the Travo-e without taking the diesels too. The only other electric Toyota label is "C+POD", registered in 2021 only, not a car Toyota sells in Thailand.
• Notable reviews:
  • 40HeadLightMag — bZ4X review (search query: site:headlightmag.com bZ4X) ยังไม่ยืนยันdirect review URL not located in available sources; HeadLightMag typically covers all TMT launchesheadlightmag.com
  • 10Autolifethailand — bZ4X minor changeautolifethailand.tv
• Known incidents / recalls:
  • June 2022 global wheel-hub bolt loosening recall — 2,700 units globally; production paused June–October 2022; TH launch delayed slightly to ensure recalled-spec cars only. (Wikipedia¹⁹)
• Customer feedback: ยังไม่ยืนยันPantip threads on bZ4X ownership exist but not pulled into this doc. Common themes from ASEAN reviews: praised for build quality + TMT service network; criticised for 150 kW DC charging vs Chinese rivals at 230–250 kW and for premium-Toyota pricing relative to Chinese-EV competitors.