UX 300e
UX 300e Premium (54.4 kWh)2021Compact SUVfwdDiscontinuedZA10 (GA-C platform; TH launch 2020-11-27 press / 2021-Q1 on-sale; mid-life facelift 2023 with 72.8 kWh battery; globally discontinued late 2025) · 2020–present
Current price
—
Launch price ฿3,490,000
Promo price
—
WLTP range
300 km
Monitor
Stable price — buy when ready
MSRP has held within 2% over 67 months and there's no announced change in the pipeline.
Brand: Lexus · Japan
Importer: Toyota Motor Thailand Co., Ltd. — Lexus Thailand operates as an internal premium-brand division of TMT (founded 1962, ~86.4% Toyota Motor Corporation subsidiary). No separate legal entity. Lexus brand added to TMT portfolio 2008 with first Bangkok showroom in Bangkapi. Mirrors Lexus's global structure (Lexus USA = TMNA division, Lexus Europe = TME division).
TH launch: —
Generation: ZA10 (GA-C platform; TH launch 2020-11-27 press / 2021-Q1 on-sale; mid-life facelift 2023 with 72.8 kWh battery; globally discontinued late 2025) (current)