LatestLaunch
XPENG G9L launches in Thailand at ฿2,399,000
One version, at ฿2,399,000, right at the median price of the 35 mid-size and large electric SUVs on sale on launch day.
฿2,399,000Starting price
· Bangkok
88 stories
evchu story
What changed in Thailand’s EV market, from evchu’s own data
evchu writes these from data it collects itself: list prices, registrations, launches and press coverage. Every figure is from the day it happened, and none of it is rewritten from a press release.
Explainer · Policy
Updated 11 Nov 2026Excise on imported EVs set to rise to 35% from 1 January 2027
Which cars are imported and which are Thai-built, checked against the government ECO Sticker register, with the tax arithmetic and the official sources.
10% → 35%Excise from 1 Jan 2027
November 20264 stories
- In the press
At least 3 outlets ran stories on the Zeekr 7X within 4 days
evchu's news scan found 4 stories between 3 and 6 Nov: 2 price reports and 2 others.
3outlets
- In the press
At least 3 outlets covered the Denza D9 facelift on the day
evchu's news scan found 6 stories between 29 Oct and 5 Nov: 2 facelift stories, 2 price reports and 2 others.
3outlets
- Launch
Zeekr 7X adds the Performance AWD Black Edition at ฿1,799,000
With it, the Zeekr 7X line-up runs from ฿1,399,000 to ฿1,799,000.
฿1,799,000New version from
- Facelift
Denza D9 facelift goes on sale from ฿2,199,900
Two versions, at ฿2,199,900 and ฿2,599,900; versions already on sale start at ฿1,949,900.
฿2,199,900New version from
October 202612 stories
- Launch
Leapmotor B03X launches in Thailand from ฿549,000
Two versions, at ฿549,000 and ฿609,000, the cheapest of the 39 compact electric SUVs on sale on launch day. Introductory prices of ฿499,000 and ฿569,000 are on offer to the first 3,000 buyers.
฿549,000Starting price
- In the press
At least 2 outlets covered the BMW i7 facelift on the day
evchu's news scan found 3 stories between 28 and 30 Oct: 2 price reports and 1 other.
3outlets
- Facelift
BMW i7 facelift goes on sale from ฿6,999,000
Two versions, at ฿6,999,000 and ฿7,599,000, the fourth-most-expensive of the 25 electric sedans on sale on launch day.
฿6,999,000Starting price
- Launch
smart #5 launches in Thailand at ฿1,749,000
One version, at ฿1,749,000, ฿1,241,000 below the median price of the 35 mid-size and large electric SUVs on sale on launch day.
฿1,749,000Starting price
- Launch
smart #3 launches in Thailand at ฿1,549,000
One version, at ฿1,549,000, ฿670,000 above the median price of the 38 compact electric SUVs on sale on launch day.
฿1,549,000Starting price
- Launch
smart #1 launches in Thailand at ฿1,449,000
One version, at ฿1,449,000, ฿570,000 above the median price of the 38 compact electric SUVs on sale on launch day.
฿1,449,000Starting price
- In the press
At least 5 outlets covered the Mazda CX-6e launch on the day
evchu's news scan found 9 stories between 28 Sep and 8 Oct: 3 launch stories, 3 price reports and 3 others.
6outlets
- Launch
Mazda CX-6e launches in Thailand from ฿1,259,000
Two versions, at ฿1,259,000 and ฿1,299,000, the sixth-cheapest of the 34 mid-size and large electric SUVs on sale on launch day.
฿1,259,000Starting price
- In the press
At least 2 outlets covered the Wuling Eksion EV launch on the day
evchu's news scan found 3 stories between 21 Sep and 1 Oct: 1 launch story, 1 price report and 1 other.
2outlets
- Launch
XPENG L03 launches in Thailand from ฿899,000
Three versions, from ฿899,000 to ฿1,189,000, ฿54,550 above the median price of the 36 compact electric SUVs on sale on launch day.
฿899,000Starting price
- Launch
Wuling Eksion EV launches in Thailand from ฿799,000
Two versions, at ฿799,000 and ฿859,000, the cheapest of the 33 mid-size and large electric SUVs on sale on launch day. Introductory prices of ฿789,000 and ฿849,000 are on offer until 31 October 2026.
฿799,000Starting price
- Market
EVs took at least a third of Thai new cars for a 5th straight month in October 2026
Fully electric cars made up 35.1% of new passenger cars registered in Thailand in October 2026 (17,265 of 49,196), with EV registrations up 79.8% on October 2025.
35.1%EV share of new cars · October 2026
September 20262 stories
- Launch
Denza Z9GT launches in Thailand at ฿2,999,900
One version, at ฿2,999,900, ฿905,400 above the median price of the 24 electric sedans on sale on launch day. An introductory price of ฿2,899,900 is on offer until 30 September 2026.
฿2,999,900Starting price
- Market
EVs took at least a third of Thai new cars for a 4th straight month in September 2026
Fully electric cars made up 34.9% of new passenger cars registered in Thailand in September 2026 (19,220 of 55,137), with EV registrations up 104.5% on September 2025.
34.9%EV share of new cars · September 2026
August 202611 stories
- In the press
At least 2 outlets ran stories on the BYD Sealion 7 within 4 days
evchu's news scan found 3 stories between 18 and 21 Aug: 1 launch story, 1 price report and 1 other.
2outlets
- Launch
Riddara Econ L launches in Thailand from ฿849,000
Two versions, at ฿849,000 and ฿949,000.
฿849,000Starting price
- Launch
BYD Sealion 7 adds the AWD Ultimate at ฿1,349,900
The AWD Ultimate has a 91.3 kWh battery.
฿1,349,900New version from
- Launch
Jaecoo J5 EV adds the ULTRA at ฿789,000
It tops the Jaecoo J5 EV line-up, which starts at ฿699,000.
฿789,000New version from
- Price cut
BYD cuts the Sealion 7 by ฿65,000
Two versions of the Sealion 7 now list ฿65,000 lower; it now starts at ฿1,199,900, down from ฿1,264,900.
−฿65,000Premium: ฿1,264,900 → ฿1,199,900
- In the press
At least 2 outlets ran stories on the XPENG L03 within 2 days
evchu's news scan found 3 stories between 17 and 18 Aug: 1 price report and 2 others.
2outlets
- In the press
At least 3 outlets ran stories on the Mini Aceman within 5 days
evchu's news scan found 3 stories between 17 and 21 Aug: 2 price reports and 1 launch story.
3outlets
- In the press
At least 4 outlets covered the Honda Super-ONE launch on the day
evchu's news scan found 5 stories on 14 Aug: 4 price reports and 1 other.
4outlets
- Launch
Honda Super-ONE launches in Thailand at ฿990,000
One version, at ฿990,000, the third-most-expensive of the 16 electric hatchbacks on sale on launch day.
฿990,000Starting price
- In the press
At least 3 outlets covered the Lexus ES launch on the day
evchu's news scan found 4 stories between 13 and 14 Aug: 2 price reports, 1 launch story and 1 other.
4outlets
- Launch
Lexus ES launches in Thailand at ฿3,290,000
One version, at ฿3,290,000, ฿1,391,000 above the median price of the 23 electric sedans on sale on launch day.
฿3,290,000Starting price
