แฟ้ม⁠ข้อมูล BMW

• Distributor model Wholly-owned subsidiary + wholly-owned CKD plant. Unique among premium European brands in Thailand: BMW operates both the distribution entity (BMW (Thailand) Co., Ltd., founded 1998) and the manufacturing entity (BMW Manufacturing (Thailand) Co., Ltd., Plant Rayong, opened 2000) as 100%-owned subsidiaries of BMW Group AG. Mercedes-Benz Thailand, by contrast, leans on third-party assembler TAAP (Thonburi family). BMW's vertical integration in TH mirrors its global plant strategy. (BMW Group Plant Rayong¹; BMW Manufacturing Thailand on Wikipedia²)
• Entered Thailand 1998 as BMW (Thailand) Co., Ltd., followed by Plant Rayong opening in 2000 (initially CKD 3 Series). Today the Rayong site assembles 2 / 3 / 5 / 7 Series, X1 / X3 / X5 / X6 / X7, MINI Countryman, BMW Motorrad parts, and — since 2H 2025 — the i5 eDrive40 M Sport BEV (Thailand's first locally-assembled BMW EV). (BMW Group press — Plant Rayong³; BMW Group press 2023 — BEV plant + Gen5 battery plant⁴)
• First BEV in TH iX xDrive50 Sport — 20-unit limited launch edition at ฿5,999,000, pre-orders 2021-06-21. Thailand was the first country in ASEAN to sell the iX, just 2 months after its global Shanghai debut. (Paultan 2021-06⁵; Autobuzz 2021-06⁶)
• Models on sale (May 2026) 6 nameplates — i4 Gran Coupé (D-segment fastback) · i5 Saloon (E-segment sedan, CKD-TH for eDrive40) · i5 Touring (E-segment wagon, limited) · i7 Saloon (F-segment sedan) · iX (full-size SUV, pre-LCI in TH) · iX1 L (compact SUV, long-wheelbase) · iX3 NA5 (mid-SUV, Neue Klasse). The new iX3 50 xDrive M Sport launched 2026-03-25 at BIMS 2026 and is the first Neue Klasse model in ASEAN, with Thailand getting "first dibs" in the region. (Paultan 2026-03⁷; Autobuzz 2026-03⁸)
• Total current BEV trims on sale (May 2026) ~10–11 — 1 i4 eDrive35 (LCI), 1 i4 M50 xDrive รอตรวจif still listed, 1 i5 eDrive40 M Sport CKD, 1 i5 eDrive40 M Sport Inspiring CBU, 1 i5 M60 xDrive CBU, 1 i5 Touring [limited 10 units], 1 i7 xDrive60 M Sport, 1 i7 M70 xDrive, 1 iX xDrive40 Sport, 1 iX xDrive50 Sport, 1 iX1 eDrive20L M Sport, 1 iX3 50 xDrive M Sport.
• Current BEV price band ฿2,499,000 (iX1 eDrive20L M Sport, CBU-China; ฿2,359,000 before the BSI Standard package) – ฿9,999,000+ (i7 M70 xDrive, CBU-Dingolfing). All figures BSI-inclusive; see § Price basis.
• Update 2026-11-03 — line-up changes since the May 2026 snapshot above
  • i7: G70 LCI launched 2026-10-28 — i7 50 xDrive M Sport ฿6,999,000 / Two-Tone ฿7,599,000. It replaces the eDrive50 M Sport and xDrive60 M Sport; the M70 xDrive was already off BMW TH's price sheets by July 2025. See § i7.
  • iX: LCI on sale since 2025-11-28 as the single iX xDrive45 M Sport, ฿5,999,000; pre-LCI xDrive40 / xDrive50 Sport discontinued. See § iX.
  • iX2: the iX2 xDrive30 M Sport (฿3,399,000) has been on sale since 2024-02-02; earlier drafts missed it. See § iX2.
  • i4: absent from BMW TH's July 2025 price sheet and from the October 2026 price-list copy; still on the March 2024 sheet. Whether it is still sold is unverified and not changed here.
  • Price band now tops out at ฿7,599,000 (i7 50 xDrive M Sport Two-Tone).
• CKD vs CBU split (May 2026)
  • CKD-TH at Plant Rayong: i5 eDrive40 M Sport (locally assembled since 2H 2025 — Thailand's first CKD BMW BEV, also BMW's first CKD BEV in ASEAN ahead of Malaysia which followed Jan 2026).
  • CBU-Munich / Dingolfing (Germany): i4 (Munich), i5 Saloon (Dingolfing), i5 Touring (Dingolfing), i7 (Dingolfing), iX (Dingolfing).
  • CBU-China: iX1 L — "นำเข้า CBU จีน" (Autolifethailand 2025-07-03⁹). A 0 % import duty claimed in an earlier draft is not in the article text (re-checked 2026-11-03) ยังไม่ยืนยัน; under the ASEAN–China FTA it would be 0 %, but no TH source states it. ยังไม่ยืนยันplant — the long-wheelbase iX1 is a BMW Brilliance Automotive (Shenyang) product; no TH source names the plant.
  • CBU-Debrecen (Hungary): iX3 NA5 (BMW's first Neue Klasse plant, opened 2025).
• Local plant BMW Manufacturing (Thailand) Co., Ltd. — Plant Rayong, Amata City Industrial Estate, Rayong province. Opened 2000, expanded multiple times. Produces ~24 BMW + MINI
  • Motorrad models for TH and various ASEAN export markets. Plant Rayong is BMW Group's only ASEAN passenger-car plant and one of ~30 BMW production sites worldwide. (BMW Group Werke Rayong¹)
• Battery plant High-voltage battery assembly facility at Plant Rayong, >4,000 m² floor area, ₿1.6 billion / €42 million investment, opened to coincide with i5 eDrive40 CKD production. Builds Gen5 high-voltage battery packs (Module-based prismatic NMC, 400 V) for i5 eDrive40 — first Gen5 battery plant in ASEAN and BMW's first overseas Gen5 battery facility beyond Germany. (BMW Press 2023 — BEV plant + battery announcement⁴; BMW Group TH Press — battery facility groundbreaking¹⁰)
• Showrooms (May 2026) ~29 BMW dealers plus 8 BMW M Certified Showrooms (sub-brand M-focused outlets), per BMW Group Thailand's 2025 dealer expansion plan (from 28 BMW + 5 M in 2024). 20+ cities covered. Major dealer groups include Performance Motors, BMW Millennium Auto, Master Group, Barcelona Motors, Phranakorn Auto Sales. (ZigWheels TH — BMW dealers¹¹; BMW Press — 2025 dealer plan¹²)
• 2023 total BMW + MINI TH sales 15,477 units (+3 % YoY), of which BMW BEV + MINI BEV ≈ 1,604 units (200 % YoY growth, doubling from 2022). (BMW Group TH Press — 2023 results¹³)
• 2024 BMW TH sales 12,208 units (−13.6 % YoY) — but premium-segment share grew +5 pp to 39.9 %, with BMW + MINI combined at 13,659 units / ~45 % of TH premium segment. BEV share within premium grew 13.5 % → 22.6 % YoY — by far the most important structural shift in BMW's TH BEV story. (BMW Group TH Press 2024¹⁴; BMW Q1 2024 BEV momentum press¹⁵)
• 2025 BMW TH sales 10,582 units (stable share at 40.5 % of premium segment — sixth consecutive year as premium-segment leader). BEV component: 1,261 BMW BEV deliveries for 24.2 % share of TH premium BEV market. MINI BEV +372 % YoY to 1,104 units — separate from BMW figures but a useful BMW Group BEV bellwether. (BMW Group TH Press — 2025 business performance¹⁶)

BMW (Thailand) Co., Ltd. is the in-country sales, marketing, distribution, and aftersales subsidiary of BMW Group AG (Munich). Headquartered in Bangkok. Current President & CEO is Ms. Yangye Kris Joo (effective 2026-02-01), who succeeded Rene Gerhard (President & CEO 2024-05-01 → 2026-01-31, now Managing Director of BMW Group Asia in Singapore). (BMW Press — new CEO appointment 2026¹⁷; BMW Group press — Rene Gerhard to BMW Group Asia 2026¹⁸)

Unlike BYD (single distributor Rêver Automotive), MG (JV via SAIC-CP), or Mercedes (third-party CKD via TAAP), BMW Thailand is a direct subsidiary that owns its CKD plant through a separate sister entity, BMW Manufacturing (Thailand) Co., Ltd. This vertical integration — both distribution and manufacturing under one corporate roof — is the same model BMW uses in China (BMW Brilliance Automotive 50:50 JV at Shenyang) and in Mexico (BMW San Luis Potosí), distinct from Mercedes's reliance on TAAP for Thai assembly.

Corporate structure#

Comparative distribution model#

Manufacturing — BMW Plant Rayong#

• Site: Amata City Industrial Estate, Rayong province, ~150 km southeast of Bangkok. ASEAN's BMW passenger-car hub.
• Opened: 2000, initially CKD BMW 3 Series only. Expanded 2006 (X3), 2010s (5 / 7), 2020s (X5/X6/X7 + BEV i5).
• Owner: BMW Manufacturing (Thailand) Co., Ltd. — 100 % BMW Group AG.
• Models historically CKD-assembled: 2 Series Gran Coupé, 3 Series, 5 Series, 7 Series, X1, X3, X5, X6, X7, plus MINI Countryman and BMW Motorrad parts.
• First BEV model assembled (CKD): BMW i5 eDrive40 M Sport — production launched 2H 2025, official market launch 2025 (price reset from CBU ฿4,999 k to CKD ฿3,499 k, −฿1.5 m / −30 %). First CKD BMW BEV in ASEAN. (BMW Press — i5 CKD launch¹⁶; Autolifethailand¹⁹)
• Annual output: ~10,000–15,000 vehicles/year across all models ยังไม่ยืนยันBMW Group does not publicly disclose Plant Rayong unit volume.
• High-voltage battery assembly: ~4,000 m² adjacent battery facility, ₿1.6 bn / €42 m investment, opened in 2025 alongside i5 CKD launch. Assembles Gen5 battery packs (84.4 kWh gross / 81.2 kWh usable, NMC prismatic 400 V architecture) for the TH-built i5 eDrive40. First overseas Gen5 battery plant outside Germany. As Gen6 (800-V cylindrical 4695 cell-to-pack) rolls out with the iX3 NA5, Plant Rayong is expected to add Gen6 capability for future locally-assembled Neue Klasse models ยังไม่ยืนยันtimeline not yet announced. (BMW Press 2023 — battery plant announcement⁴)
• BMW Motorrad parts facility: Separate sub-facility within Plant Rayong opened 2024 producing premium motorcycle parts for global BMW Motorrad export — adjacent to but distinct from car assembly. (BMW Press — Motorrad parts plant²⁰)

Showrooms / service / parts#

Major dealer groups: Performance Motors (largest, multi-site), Master Group (BMW Bangkok / BMW Sukhumvit), Millennium Auto (BMW M certified), Barcelona Motors (BMW Rama 9), Phranakorn Auto Sales (BMW Phranakorn), Yontrakit Motors (BMW Pattaya), Greenwich Auto (BMW Chiang Mai). The "Retail Next" rollout is BMW's global multi-touch retail concept (showroom + digital + home delivery + virtual configurator) — by 2026, 100 % of TH dealers must be Retail Next-certified.

Charging network partnerships#

• ChargeNow — BMW Thailand co-founded ChargeNow with GLT Green and The Fifth Element. ChargeNow is the largest brand- agnostic public EV charging network in Thailand. Target: 100+ ChargeNow stations across the country in partnership with authorised BMW dealers. (Nation Thailand — ChargeNow partners expand²³)
• BMW Charging at dealers — every authorised BMW dealer hosts at least one AC and one DC fast charger as a "BMW Charging Station" network for customers.
• MEA Volta / PEA Volta / EleX / EVolt — third-party public networks integrated into the BMW Curved Display navigation + My BMW app routing.
• Sharge — limited integration (Sharge is Mercedes's primary partner; BMW relies on ChargeNow instead).

Home charging — BMW Wallbox#

• BMW Wallbox (11 kW AC) included free with every BMW i series purchase (i4, i5, i7, iX, iX3), valued at ฿69,980. (BMW Press 2025 BIMS promo²⁴)
• Excluded: iX1 eDrive20L M Sport — Wallbox is not included free on the iX1 (separately purchasable). This is the only BMW i model without the Wallbox bundled — a deliberate cost-cut to keep iX1 entry-pricing below ฿2.5 m.

Warranty terms (BMW BSI Standard)#

• Vehicle warranty: 4 years / unlimited km (BSI Standard package — BMW Service Inclusive maintenance bundled, all i-series).

• High-voltage battery warranty: 8 years / 160,000 km (industry-standard for BMW BEVs globally).

• Roadside assistance: 5 years standard, extends to warranty term.

• BSI Standard maintenance: 4 years. The km cap is disputed ยังไม่ยืนยัน:

  • Unlimited km for BMW i models (i4, i5, i7, iX, iX2, iX3) per the table on BMW Thailand's BSI package page (bmw.co.th BSI package price²⁵). The iX1 L launch report also says "บริการดูแลรักษา BSI 4 ปี ไม่จำกัดระยะทาง", 4 years with no distance limit (Headlightmag 2025-07-03²⁶).
  • 4 years / 80,000 km, whichever first per the general footnote on BMW Thailand's price list (bmw.co.th price list²⁷). That footnote may cover the whole range, ICE included, rather than the i models.

  Two sources favour unlimited km for BEVs. Either way, the 3 years / 60,000 km figure in earlier drafts is withdrawn. [◐ — both bmw.co.th pages read via search-engine copies, see § Price basis]

• BMW Wallbox warranty: 2 years (manufacturer standard).

• Extended-warranty option: BSI Ultimate (up to 6 years, unlimited km warranty + 6 years unlimited km maintenance on BEVs, per Headlightmag 2025-07-03²⁶ and Autolifethailand 2025-07-03⁹). Upgrade from BSI Standard costs ฿150,000 on i4 / i4 M50, iX1 and iX2 / iX3, and ฿220,000 on i5, i7 and iX (bmw.co.th BSI package price²⁵). [◐ — search-engine copy of bmw.co.th, page undated]

Sources for warranty + ownership package: Headlightmag i4 launch²⁸; Autolifethailand i7 launch²⁹; BMW Press 2025 BIMS offers²⁴

Price basis — BMW's price list has two columns#

BMW Thailand's official price list (bmw.co.th/th/topics/price-list.html²⁷; EN³⁰) prints two prices for every model:

1. Suggested retail price. Includes 7 % VAT. Does not include the BSI Standard package. The model pages lead with this figure: "starts from 3,459,000 Baht" on the iX3 page, marked "price correct as of March 2026" (bmw.co.th iX3³¹).
2. Price incl. BSI Standard package (4 yr maintenance, km cap disputed, see § Warranty terms; 4 yr unlimited-km warranty). BMW announces this figure at launch, and the Thai trade press reports it as the official price, e.g. "รวมภาษีมูลค่าเพิ่มและแพ็คเกจ BSI Standard" for the iX1 L (AutoStation³²).

The convention for this document is column 2, the BSI-inclusive price, so that launch prices and current prices share one basis. It is confirmed for the trims in the table below. The May-2026 "current MSRP" rows for i4 eDrive35 / M50, i7 xDrive60 / M70 and iX xDrive40 / xDrive50 were taken from ZigWheels or Checkraka. BMW's own price sheets (next subsection) show they were the ex-BSI column. The i7 and iX rows were re-based on 2026-11-03 (those trims are now discontinued); the i4 rows were not.

The four rows added on 2026-11-03 come from the bmw.co.th price list (offers valid 1–31 Oct 2026), read through search-engine copies (◐), and match the launch prices reported by Thai trade press (Thairath for the iX2; Autolife + 9CarThai for the iX; Headlightmag

• Autolife for the i7).

BMW Thailand price sheets — official PDFs read directly (2026-11-03)

BMW Thailand also publishes dated price-sheet PDFs under bmw.co.th/content/dam, which can be read directly. Every row prints "Suggested retail price" and "Price with BSI Standard package", incl. 7 % VAT. BEV rows:

Sources: March 2024 sheet³³ (PDF created 2024-03-01); July 2025 sheet³⁴ (offer valid "ตั้งแต่วันนี้ – 31 กรกฎาคม 2568", PDF modified 2025-07-10). Both are finance-offer sheets; the two price columns are list prices. A model missing from one sheet is a strong hint, not proof, that it was off the price list that month.

Two findings not yet followed up: the G08 iX3 was still on the July 2025 sheet (this page says it was discontinued in 2024), and the i4 was missing from it.

Price-comparison sites usually quote column 1. Zigwheels labels it "OTR Price" and autoinfo.co.th shows it without a label, so their BMW prices sit ฿140,000–200,000 below the BSI-inclusive figures in the table above. That is a difference of basis, not a price cut. On 2026-07-17, while those sites showed ฿3,459,000 for the iX3, BMW Thailand re-stated it at ฿3,599,000 incl. VAT and BSI Standard at its iX3 Masterclass media drive (Motorist 2026-07-17³⁵).

BMW's electric 4 Series Gran Coupé equivalent — a 4-door fastback on the CLAR platform shared with the ICE 4 Series Gran Coupé. The sedan-with-hatch silhouette competes directly against the Tesla Model 3 Highland, Polestar 2, and Audi e-tron GT — though at a significantly higher TH price point than the Chinese / Korean competitors. The i4 is the most "drivers-car" of BMW's electric sedan offering, sitting between the bigger i5 and the smaller (and unavailable in TH) i3 hatchback.

Lineage & platform#

• Generation: G26 — first generation (and so far only), global launch 2021-11, LCI (Life Cycle Impulse / mid-life facelift) unveiled globally 2024-03, arrived in TH as MY2025 spec.
• Platform: CLAR (Cluster Architecture) — shared with ICE 4 Series Gran Coupé, 3 Series, 5 Series, etc.
• Architecture: 400 V
• Battery technology: Gen5 BMW eDrive, NMC prismatic (Samsung SDI), ~83.9 kWh gross / 80.7 kWh usable.
• Origin (TH): CBU-Munich, Germany (entire production worldwide is in Munich Plant 1).

Lineup events / timeline#

Trims#

i4 eDrive35 M Sport — edrive35-m-sport (current MY2025 LCI) ฿3,789,000

Standard equipment (eDrive35 M Sport LCI)

• BMW Curved Display — 12.3″ instrument + 14.9″ touchscreen, single curved glass panel running iDrive 9 (Linux-based OS 9)
• M Sport package — M Aero kit, M-specific suspension, M sports steering wheel, M door sills
• Vernasca leather sport seats
• Adaptive LED headlights with cornering function
• Harman Kardon 16-speaker surround sound รอตรวจTH std vs option
• Wireless Apple CarPlay + Android Auto
• Driving Assistant Professional (L2+ ADAS — Adaptive Cruise, Lane Keep, Active Steering, Blind Spot)
• Parking Assistant Plus (surround-view + remote 3D)
• Glass sunroof (panoramic) รอตรวจTH std vs option

Distinctive features (vs M50)

• RWD (vs xDrive AWD on M50) — more analog, lighter, more efficient
• Smaller battery (70.3 vs 83.9 kWh)
• 19″ wheels (M50 gets 19/20″ M alloys)
• Single-motor with wound-rotor synchronous architecture (vs M50's dual-motor PSM front + WRSM rear)

i4 M50 xDrive — m50-xdrive (current MY2025 LCI) ฿5,149,000

Standard equipment (M50 xDrive) — additions vs eDrive35

• M Sport Pro package (M Performance suspension, M brakes, larger 19″ M alloys, M-specific exhaust note simulation via Hans Zimmer M Drive sound)
• Variable Sport Steering
• Adaptive M Suspension
• M Sport Brakes (blue calipers)
• M Sport Differential (electronic, on rear axle)
• Carbon-fiber-reinforced-plastic (CFRP) roof option
• 20″ M alloy wheels (optional 21″)
• Heated front + rear seats (vs eDrive35 front only)
• Acoustic glass

Colors (i4)#

ยังไม่ยืนยันfull TH-market color list

Sources#

• 36HeadLightMag — i4 launch 202210 ก.พ. 2022 · headlightmag.com
• 28HeadLightMag — eDrive35 launch 20232023-03 · headlightmag.com
• 38Autolifethailand — i4 2023autolifethailand.tv
• 39Autolifethailand — i4 discount 2024-112024-11 · autolifethailand.tv
• 40ZigWheels — i4 2026zigwheels.co.th
• 42EV-Database — i4 eDrive35 (LCI)ev-database.org
• 44BMW i4 — Wikipediaen.wikipedia.org
• 41Paultan Malaysia — i4 LCI 2025 reviewpaultan.org

Verification matrix — i4#

BMW's locally-assembled electric 5 Series. Built on the CLAR platform, the G60 5 Series is sold in TH in three drivetrains: i5 eDrive40 (RWD, single rear motor — CKD-Rayong since 2H 2025), i5 M60 xDrive (AWD dual-motor), and the limited i5 Touring estate. The i5 eDrive40 M Sport CKD-Rayong is the most strategically important BMW BEV in Thailand — it's the first CKD BMW EV in ASEAN, the i5 is also assembled in Munich/Dingolfing/Shenyang plants, and Thailand is now BMW Group's third BEV-capable production site globally (Munich + Shenyang + Rayong).

Lineage & platform#

• Generation: G60 Saloon + G61 Touring — first BMW 5 Series to offer a BEV variant, global launch 2023-05. TH launch 2023-10.
• Platform: CLAR (mixed-energy, same as ICE 5 Series 530e PHEV).
• Architecture: 400 V.
• Battery technology: Gen5 NMC prismatic, 84.4 kWh gross / 81.2 kWh usable.
• Origin (TH eDrive40 M Sport, May 2026): CKD-Rayong since 2H 2025. CKD Thailand is BMW's first ASEAN BEV CKD operation.
• Origin (TH M60 xDrive + Touring): CBU-Dingolfing, Germany.

Lineup events / timeline#

Trims#

i5 eDrive40 M Sport (CKD) — edrive40-m-sport-ckd (current) ฿3,499,000

Standard equipment (i5 eDrive40 M Sport CKD)

• BMW Curved Display — 12.3″ + 14.9″ OLED + iDrive 9 (Linux OS 9)
• M Sport package (front + rear M aero, M Sport seats, M leather steering wheel)
• Vernasca leather seats (heated front)
• Adaptive LED headlights with BMW Iconic Glow contour lighting
• Harman Kardon 16-speaker sound system
• Driving Assistant Professional (L2+ ADAS)
• Parking Assistant Plus + 360° camera
• Panoramic glass sunroof
• Augmented Reality View navigation
• BMW Wallbox 11 kW included free
• Trailer hitch capability ยังไม่ยืนยัน
• Hans Zimmer "IconicSounds Electric" composed driving-mode audio

Distinctive feature — SiC inverter (CKD-only)

The TH-CKD i5 eDrive40 is BMW's first BMW model in TH to use silicon carbide (SiC) semiconductor power electronics — replacing the silicon-IGBT inverter of pre-CKD imports. SiC inverters cut switching losses ~5–7 %, adding +45 km of WLTP range (582 → 627 km) for free. SiC will become standard across BMW's Gen5-platform BEVs over 2026. The Plant Rayong-assembled i5 eDrive40 is the first SiC-equipped CKD vehicle in ASEAN. (BMW Press 2025 — i5 CKD launch¹⁶)

i5 eDrive40 M Sport (CBU Inspiring) — edrive40-m-sport-inspiring ฿4,599,000

Less-equipped CBU variant — same powertrain, lower trim. Likely phased out in favor of CKD by H2 2026. รอตรวจInspiring trim may still be on price list in May 2026

Standard equipment (Inspiring)

Shared eDrive40 baseline plus the Inspiring trim's specific downgrades vs the regular M Sport (lower-equipment positioning):

• BMW Curved Display (12.3″ + 14.9″, BMW Live Cockpit Professional, iDrive 9)
• M Sport package (M body trim, gloss-black accents)
• Adaptive LED headlights
• Sport front seats (vs Comfort seats on regular M Sport — no ventilated front seats)
• M Sport suspension (vs Adaptive Suspension on regular M Sport)
• 19″ Double-Spoke BiColor Grey alloy wheels, 245/45 R19 (vs 20″ M Aerodynamic)
• Harman Kardon surround sound
• Ambient / contour interior lighting
• Comfort Access keyless entry
• Wireless phone charging
• Wireless Apple CarPlay + Android Auto
• Driving Assistant Plus (vs Driving Assistant Professional on regular M Sport)
• No M-design rear spoiler

Sources: HeadLightMag 2024-03-25⁴⁶ (baseline equipment), Autolifethailand⁴⁷ (Inspiring-vs-M-Sport deltas: 19″ wheels / Sport seats / M Sport suspension / Driving Assistant Plus / no ventilated seats / no rear spoiler).

i5 M60 xDrive — m60-xdrive ฿5,599,000

Distinctive features (M60 vs eDrive40)

• AWD xDrive Electric (front PSM + rear WRSM)
• M Adaptive Suspension Pro (lower ride height, M-tuned dampers)
• M Sport Brakes (4-piston front, blue calipers) — optional carbon-ceramic
• M Sport Differential (electronic, rear) + integral active rear-axle steering รอตรวจTH spec
• 20″/21″ M alloys
• M-specific exterior trim (M kidney surrounds, gloss-black accents)
• Boost paddle (M-button on steering wheel)
• Hans Zimmer "M Sport" sound mode (sharper synthetic acoustics)

i5 eDrive40 M Sport Touring + Pro — limited 10 units ฿4,899,000 / ฿4,999,000

Wagon body-style, online-exclusive drop 2024-07, allocation already sold (7 units M Sport + 3 units M Sport Pro). Sold via shop.bmw.co.th, not via dealers.

Colors (i5)#

ยังไม่ยืนยัน

Sources#

• 45BMW Press — i5 launch 2023bmwgroupthpress.com
• 46HeadLightMag — i5 MY2024 + Inspiring2024-03 · headlightmag.com
• 47Autolifethailand — i5 G60 2024autolifethailand.tv
• 48BMW Press — i5 Touring launchbmwgroupthpress.com
• 49Spin9 — i5 Touring 10-unit dropspin9.me
• 16BMW Press — i5 CKD launch 2025bmwgroupthpress.com
• 19Autolifethailand — i5 CKD price ฿3.499 mautolifethailand.tv
• 51EV-Database — i5 eDrive40ev-database.org
• 53EV-Database — i5 M60ev-database.org
• 54Car250 — i5 launch reportcar250.com

Verification matrix — i5#

BMW's electric 7 Series. The G70 is the first 7 Series generation to offer a BEV variant, sharing the CLAR-based platform with the ICE 740i / 750e PHEV / M760e. The i7 sits squarely against the Mercedes-Maybach EQS SUV (different body) and especially the Mercedes EQS Saloon and Lucid Air (not in TH).

Status (2026-11-03): the G70 LCI replaced the whole pre-LCI i7 range in Thailand on 2026-10-28. The TH line-up is now a single powertrain, the i7 50 xDrive M Sport, at ฿6,999,000 (single-tone) and ฿7,599,000 (Two-Tone), incl. VAT + BSI Standard. Headlightmag says the 50 xDrive replaces the earlier eDrive50 M Sport and xDrive60 M Sport (Headlightmag 2026-10-28⁵⁵; Autolifethailand 2026-10-28⁵⁶). The M70 xDrive had already left BMW Thailand's price sheets by July 2025 (see timeline). The LCI is cheaper than any pre-LCI i7 was: ฿6,999,000 vs ฿8,149,000 for the pre-LCI xDrive60 (both BSI-inclusive). It is the most expensive BMW BEV on sale in TH.

Lineage & platform#

• Generation (pre-LCI): G70 — first generation, global launch 2022-04 (Munich premiere), TH launch 2022-10-11. Its trims stay on evchu for their price history; all are now discontinued.
• Generation (LCI): G70 LCI — TH launch 2026-10-28, CBU from BMW Plant Dingolfing, Germany (Autolifethailand 2026-10-28⁵⁶). Thai press calls it MY2026 (Grandprix⁵⁷ [read via search summary only]).
• Platform: CLAR (shared with ICE 7 Series + 750e PHEV).
• Architecture: 400 V (pre-LCI: 376.4 V pack). The LCI keeps 400 V: Autolife describes its pack as "Lithium-ion 400V Cylindrical-Cell Gen6" [◐ — Autolife only].
• Battery technology: pre-LCI Gen5 NMC prismatic, 105.7 kWh (BMW TH "high voltage battery energy content"; 101.7 kWh usable per EV-Database). LCI: Gen6 cylindrical cells, 118.1 kWh (Headlightmag + Autolife; gross/usable not stated).
• Origin (TH): CBU-Dingolfing, Germany (BMW Plant Dingolfing, all 7 Series/i7 globally).

Lineup events / timeline#

Trims#

i7 50 xDrive M Sport (G70 LCI) — 50-xdrive-m-sport (current) ฿6,999,000

Standard equipment (i7 50 xDrive M Sport LCI)

From Headlightmag and Autolife (2026-10-28):

• BMW Panoramic Vision + 17.9″ central display + 14.6″ passenger display, BMW Operating System X, Amazon Alexa+ voice control (Headlightmag)
• BMW Theatre Screen — 31.3″ 8K rear display
• Bowers & Wilkins Diamond Surround Sound, 35 speakers, Dolby Atmos
• 3D head-up display
• Executive Lounge rear seating + console; multifunction front and rear seats with massage, heating and ventilation
• 4-zone climate, heated steering wheel, Crafted Clarity glass controls, ambient lighting
• Adaptive 2-axle air suspension + Integral Active Steering
• Panorama glass roof Sky Lounge, soft-close doors, Comfort Access
• M Sport exterior, Iconic Glow kidney grille and headlights
• Driving Assistant Plus, Parking Assistant Plus (note: the pre-LCI 2024 sheet listed Driving / Parking Assistant Professional)

Colours (i7 LCI)

Black Sapphire metallic · Oxide Grey metallic · BMW Individual Dravit Grey metallic · BMW Individual Two-Tone Oxide Grey II / Sapphire Black (the Two-Tone trim). Interiors: Merino leather Black / Mocha / Tartufo (Headlightmag; Autolife).

i7 50 xDrive M Sport Two-Tone (G70 LCI) — 50-xdrive-m-sport-two-tone (current) ฿7,599,000

Same powertrain, battery, range and equipment as the single-tone car. Separate price-list line for the BMW Individual Two-Tone paint (Oxide Grey II over Sapphire Black, Tartufo interior).

i7 eDrive50 M Sport (pre-LCI) — edrive50-m-sport (discontinued 2026-10-28)

The rear-drive entry i7. Replaced by the LCI 50 xDrive on 2026-10-28 (Headlightmag). evchu first recorded it from Zigwheels on 2026-07-16; it is a real TH trim.

i7 xDrive60 M Sport (pre-LCI) — xdrive60-m-sport (discontinued 2026-10-28) — last list ฿8,149,000 incl. BSI

Standard equipment (xDrive60 M Sport First Edition / M Sport)

• BMW Curved Display + BMW Theatre Screen (31.3″ 8K rear-cabin display drops down from headliner, Amazon Fire TV built-in)
• M Sport package (M aero, M sports steering wheel, M-specific seats)
• Executive Lounge rear seats (heated, ventilated, massaging, reclining to ~42°)
• Bowers & Wilkins Diamond Surround Sound 35-speaker รอตรวจTH std vs option
• 4-zone climate
• Crystal-effect iDrive controller (Swarovski glass)
• Rear-seat touchscreen tablets (5.5″, removable) รอตรวจTH std
• Sky Lounge panoramic glass roof (with starlight effect lighting)
• Adaptive Air Suspension w/ Integral Active Steering (rear-wheel steering)
• Driving Assistant Professional Plus (L2+ ADAS — Highway Assistant semi-autonomous lane-change in compatible markets)
• Soft-close doors
• BMW Iconic Glow illuminated kidney grille
• BMW Curved Display 14.9″ touch
• Vegan SensaTec / Merino leather options

Distinctive features (xDrive60 vs M70)

• 544 PS vs 659 PS
• 4.7 s vs 3.7 s 0–100
• 20″ wheels vs 21″/22″ standard on M70
• Suspension setup tuned for comfort vs M70's more aggressive M Adaptive Suspension Pro

i7 M70 xDrive (pre-LCI) — m70-xdrive (discontinued — off BMW TH price sheets by July 2025)

The M Performance flagship — the most powerful BMW BEV in production.

Distinctive features (M70 vs xDrive60)

• M-tuned WRSM rear motor (295 kW vs 230 kW) — most powerful BMW rear motor ever produced as of 2023 launch
• M Sport Differential (electronic locking)
• Active rear-axle steering (Integral Active Steering, standard)
• M Sport Brakes (compound, 4-piston front)
• M Adaptive Suspension Pro
• BMW IconicSounds Electric — Hans Zimmer M Drive sound mode
• Specific M70 exterior trim (M kidney surround, M-specific 21″ wheels, M cerium-grey accents)
• 250 km/h top speed (vs 240 km/h on xDrive60)
• M Boost paddle on steering wheel

Colors (i7 pre-LCI)#

ยังไม่ยืนยัน

Sources#

• 58HeadLightMag — i7 launch 2022-10-1111 ต.ค. 2022 · headlightmag.com
• 59HeadLightMag — i7 M70 launch 2023-09-011 ก.ย. 2023 · headlightmag.com
• 29Autolifethailand — i7 launchautolifethailand.tv
• 64BMW TH — i7 M70 product pagebmw.co.th
• 65BMW TH — i7 product pagebmw.co.th
• 62EV-Database — i7 xDrive60ev-database.org
• 63EV-Database — i7 M70ev-database.org
• 66BMW 7 Series G70 — Wikipediaen.wikipedia.org
• 67Garagelife — i7 3 trimsgaragelifethailand.grandprix.co.th
• 68Checkraka — i7 M70 listingcheckraka.com
• 55Headlightmag — i7 50 xDrive M Sport (LCI) official price 2026-10-2828 ต.ค. 2026 · headlightmag.com
• 56Autolifethailand — i7 (G70 LCI) official price 2026-10-2828 ต.ค. 2026 · autolifethailand.tv
• 69Autolifethailand — BMW TH CEO interview at the LCI launch 2026-10-2828 ต.ค. 2026 · autolifethailand.tv
• 57Grandprix — i7 50 xDrive M Sport MY2026 (search summary only)grandprix.co.th
• 60BMW TH technical data — i7 eDrive50 / xDrive60 M Sport, effective 2024-05-011 พ.ค. 2024 · bmw.co.th
• 33BMW TH price sheet — March 20242024-03 · bmw.co.th
• 34BMW TH price sheet — July 20252025-07 · bmw.co.th
• 61ThaiPR — Millennium Auto i7 eDrive50 M Sport 2025-10-088 ต.ค. 2025 · thaipr.net

Verification matrix — i7#

BMW's first dedicated BEV SUV, launched globally 2021-11 and the first BMW i model in Thailand (June 2021). The iX is built on a dedicated aluminium-CFRP space-frame chassis (not shared with any ICE SUV) at BMW Plant Dingolfing.

Status (2026-11-03): BMW Thailand launched the iX LCI on 2025-11-28 as a single trim, the iX xDrive45 M Sport, at ฿5,999,000 incl. VAT + BSI Standard (฿5,799,000 retail excl. BSI) (Autolifethailand 2025-11-28⁷⁰, which also says the price "comes with" BSI Standard; 9CarThai 2026-01-07⁷¹, ฿5,999,000, basis not stated; BMW TH technical data, effective 2025-11-28⁷²). The pre-LCI xDrive40 Sport and xDrive50 Sport were still on BMW TH's July 2025 price sheet and are not on the October 2026 price list; they are treated as discontinued from the LCI launch date. The earlier statement in this doc that "BMW Thailand has not yet launched the iX LCI" (May 2026) was wrong: the LCI had been on sale for six months by then.

Lineage & platform#

• Generation: I20 — first generation, global launch 2021-11. Pre-LCI in TH 2021-06 → 2025-11. LCI facelift unveiled globally 2025-01 (xDrive45 / xDrive60 / M70 naming); TH launch 2025-11-28 with xDrive45 M Sport only. xDrive60 and M70 are not offered in TH.
• Platform: iX-specific aluminium space-frame with CFRP reinforcement — purpose-built, not shared with ICE.
• Architecture: 400 V (no TH source restates it for the LCI [derived — same I20 architecture]).
• Battery technology: Gen5 NMC prismatic. Pre-LCI: 76.6 kWh usable (xDrive40) + 105.2 kWh usable (xDrive50). LCI xDrive45: 100.4 kWh "high voltage battery energy content" (BMW TH technical data; chemistry not stated).
• Origin (TH): CBU-Germany (Autolife: "นำเข้า CBU"; Dingolfing per BMW Group plant roster).

Lineup events / timeline#

Trims#

iX xDrive45 M Sport (LCI) — xdrive45-m-sport (current) ฿5,999,000

This trim was first recorded on evchu from Zigwheels on 2026-07-16, and 27 price observations are held for it. It is the real current iX, on the LCI generation.

Standard equipment (iX xDrive45 M Sport, BMW TH technical data)

• BMW xDrive dual-motor AWD, Integral Active Steering, adaptive 2-axle air suspension
• Driving Assistant Plus (Active Cruise Control with Stop&Go, Steering and Lane Control Assistant, lane-change warning), Parking Assistant Plus
• Panorama glass roof Sky Lounge, soft-close doors, Comfort Access, Iconic Glow kidney, adaptive LED headlights
• Multifunction front seats, heated + ventilated front, heated steering wheel, 4-zone climate
• BMW Live Cockpit Professional (BMW Curved Display), Harman Kardon Surround Sound, BMW IconicSounds Electric, wireless charging, Personal eSIM, Connected Package Professional
• M Sport exterior + interior parts, M leather steering wheel, M interior highlights Dark Silver, Clear & Bold interior applications

Paint (BMW TH tech data): Alpine White, Mineral White, Black Sapphire, Arctic Race Blue, Dune Grey, Carbon Black, Aventurine Red, Space Silver. Interior: BMW i Interior Design Suite Amido / Castanea.

iX xDrive40 Sport (pre-LCI) — xdrive40-sport (discontinued 2025-11-28) — last list ฿5,349,000 incl. BSI

Standard equipment (iX xDrive40 Sport)

• BMW Curved Display — 12.3″ + 14.9″ OLED + iDrive 8 / 8.5 (older OS than i5's iDrive 9)
• Sport package (sport seats, sport steering wheel)
• BMW IconicSounds Electric (Hans Zimmer composed audio)
• Glass controls (crystal-effect iDrive controller, gear selector)
• Vernasca leather seats — heated, ventilated front
• Sky Lounge panoramic glass roof with electrochromatic dimming (electronically tintable) รอตรวจTH std
• 4-zone climate
• Harman Kardon 18-speaker surround sound
• Adaptive air suspension (2-axle)
• Adaptive LED headlights with cornering function
• Driving Assistant Professional (L2+ ADAS)
• Parking Assistant Plus (surround-view + remote 3D)
• BMW iX-specific design elements — vertical kidney grille (closed, body-coloured), illuminated grille surround, frameless doors, hexagonal steering wheel
• Soft-close doors
• BMW Wallbox 11 kW included free

iX xDrive50 Sport (pre-LCI) — xdrive50-sport (discontinued 2025-11-28) — last list ฿6,349,000 incl. BSI

Distinctive features (xDrive50 vs xDrive40)

• Larger battery (105 vs 76.6 kWh usable, +37 % capacity)
• More power (385 vs 240 kW)
• Faster DC charging (200 vs 150 kW)
• More range (610 vs 425 km WLTP, +44 %)
• 21″ wheels standard
• M Sport optional package available (with 22″ M wheels)
• Sky Lounge w/ electrochromatic dimming standard

Standard equipment (xDrive50 Sport)

From the official BMW Thailand launch (2021-11-18) press release and the current ZigWheels TH listing:

• BMW Curved Display (12.3″ info + 14.9″ control, BMW Operating System 8)
• Bowers & Wilkins Diamond Surround Sound System (4D Audio, head-restraint speakers)
• Two-axle air suspension with electronically controlled dampers
• Integral Active Steering (active rear-axle steering) + Sport brakes
• 22″ aerodynamic wheels (bicolour 3D polished, noise-reduced tyres, 275/40 R22)
• Leather upholstery (olive-leaf-tanned) with FSC-certified wood + natural-material trim
• Electric memory front seats with heating
• Panoramic glass sunroof (Sky Lounge w/ electrochromatic dimming)
• Automatic climate with air purifier + glove-box cooling + rear ventilation
• Parking Assistant Plus incl. Surround View Camera + Remote 3D
• Driving Assistant Professional suite — Steering & Lane Control Assistant, Active Cruise Control with Stop&Go
• Hexagonal steering wheel + Head-Up Display
• BMW IconicSounds Electric (Hans Zimmer)

Sources: The Story Thailand — BMW iX/iX3 TH launch 2021-11-18⁷³ (Curved Display, B&W Diamond, air suspension + Integral Active Steering, 22″ aero wheels, Parking Assistant Plus, Driving Assistant Pro, sustainable materials), ZigWheels TH iX xDrive50 Sport⁷⁹ (22″ wheels, Parking Assistant Plus + Surround View, leather/memory/heated seats, sunroof, climate). [note: official TH-launch car shipped 22″ aero wheels standard; doc spec table lists 21″ standard / 22″ optional from later config — verify against current MY price list]

Colors (iX pre-LCI)#

ยังไม่ยืนยันfull TH hex list

Sources#

• 5Paultan 2021 — iX pre-order2021-06 · paultan.org
• 6Autobuzz 2021 — TH first ASEAN2021-06 · autobuzz.my
• 73Story Thailand 2021 — iX + iX3 official launch18 พ.ย. 2021 · thestorythailand.com
• 74Autospinn 2022 — xDrive40 addedautospinn.com
• 76HeadLightMag 2023-03-18 — MY2023 iX2023-03 · headlightmag.com
• 75Autolifethailand iXautolifethailand.tv
• 80Car2Day 2024 — iX xDrive40 Sportcar2day.com
• 81ZigWheels — iX 2026zigwheels.co.th
• 77EV-Database — iX xDrive40ev-database.org
• 70Autolifethailand — iX LCI xDrive45 M Sport official price 2025-11-2828 พ.ย. 2025 · autolifethailand.tv
• 82MGR Online — iX xDrive45 M Sport (LCI) official price 2025-11-27 (search result; not opened — Cloudflare challenge on 2026-11-03)27 พ.ย. 2025 · mgronline.com
• 719CarThai — iX xDrive45 M Sport ฿5,999,000 (2026-01-07)7 ม.ค. 2026 · 9carthai.com
• 72BMW TH technical data — iX xDrive45 M Sport, effective 2025-11-2828 พ.ย. 2025 · bmw.co.th
• 33BMW TH price sheet — March 20242024-03 · bmw.co.th
• 34BMW TH price sheet — July 20252025-07 · bmw.co.th

Verification matrix — iX#

BMW's most affordable BEV in Thailand and the only one in the sub-฿2.5 m bracket. The iX1 L is a long-wheelbase variant specifically designed for Asian markets (initially China + Thailand

• Malaysia + Indonesia + India). Built on the U11 / FAAR platform shared with ICE X1 and MINI Countryman. Front-drive single-motor — the only BMW BEV in TH without xDrive AWD.

Lineage & platform#

• Generation: U11 (iX1 L) — long-wheelbase variant of the iX1 U11 (standard wheelbase iX1 not sold in TH). +110 mm wheelbase, +116 mm overall length vs standard iX1.
• Platform: FAAR (Frontantrieb Architektur) — front-drive-biased shared with X1, X2, 2 Series Active Tourer, MINI Countryman.
• Architecture: 400 V.
• Battery technology: Gen5 NMC prismatic, 66.5 kWh gross / ~64.7 kWh usable.
• Origin (TH): CBU-China ("ราคาอย่างเป็นทางการ (นำเข้า CBU จีน)", Autolifethailand 2025-07-03⁹). Import duty: neither this article nor Headlightmag's launch report states it (both read 2026-11-03) ยังไม่ยืนยันACFTA would give 0 %, but no TH source states it. ยังไม่ยืนยันplant — BMW Brilliance Automotive, Shenyang, builds the long-wheelbase iX1; no TH source names it.

Lineup events / timeline#

Trims#

iX1 eDrive20L M Sport — edrive20l-m-sport ฿2,499,000

Standard equipment (iX1 eDrive20L M Sport)

• BMW Curved Display — 10.7″ + 10.25″ OLED + iDrive 9 (OS 9 Linux-based)
• M Sport package (M aero kit, M sports steering wheel, M door sills)
• Three-dimensional closed kidney grille with adaptive LED headlights extending into the vehicle's sides
• Perforated Veganza upholstery in Mocha (only interior trim option in TH per HeadLightMag)
• Wireless Apple CarPlay + Android Auto
• 360° camera + Parking Assistant Plus
• Driving Assistant Plus + Active cruise control with Stop&Go (standard per the BMW TH brochure⁸³; earlier drafts said "Driving Assistant Professional")
• BMW Head-up display (standard per the BMW TH brochure)
• Harman Kardon HiFi loudspeaker system, standard per the BMW TH brochure; HeadLightMag says 12 speakers. Earlier drafts said "6-speaker audio (Harman Kardon optional)", which is withdrawn.
• Panorama glass roof (standard per the BMW TH brochure)
• Heated front seats
• Rear-seat USB-C charging ports
• BMW Wallbox not included free (only BMW i model without this)

Distinctive features (iX1 vs other BMW BEVs)

• Only FWD BMW BEV in TH — single front motor, no xDrive option
• Longest wheelbase in compact-SUV class at 2,802 mm
• Cheapest BMW BEV in TH at ฿2,499 k
• Only Asian-market long-wheelbase variant — global iX1 is standard 2,692 mm wheelbase
• Mocha interior is the only colour offered in TH (HeadLightMag notes 3 exterior x 1 interior config)

Colors (iX1 L Thailand)#

Per HeadLightMag launch report, iX1 eDrive20L M Sport is offered in 3 exterior colors only, all paired with Mocha perforated Veganza interior (no other interior option):

Palette conflict (2026-11-03 fact-check), ยังไม่ยืนยัน. Three sources disagree. HeadLightMag (2025-07-03) lists Carbon Black / Mineral White / Skyscraper Grey with a Mocha interior. Autolifethailand (2025-07-03) lists Black Sapphire / Alpine White / Skyscraper Grey. BMW TH's own iX1 L brochure (revision "iX1 L-20251110-01", stamped "Effective from 3 July 2025") lists Brooklyn Grey / Carbon Black / Mineral White metallic with Veganza Perforated Castanea upholstery (BMW TH iX1 L brochure⁸³). The brochure is the primary source, but its Nov-2025 revision may reflect a palette change. Needs a configurator capture to settle.

Sources#

• 26HeadLightMag — iX1 L launch3 ก.ค. 2025 · headlightmag.com
• 32Autostation — iX1 L LWB announcementautostation.com
• 9Autolifethailand — iX1 L official price (2025-07-03)3 ก.ค. 2025 · autolifethailand.tv
• 27BMW Thailand — price listbmw.co.th
• 83BMW Thailand — iX1 L technical data / brochure (PDF, effective 2025-07-03, rev. 2025-11-10)3 ก.ค. 2025 · bmw.co.th
• 84BMW Press — iX1 + 2 Series GC launchbmwgroupthpress.com
• 86Autospinn — iX1 L July 20252025-07 · autospinn.com
• 87ZigWheels — iX1 2026zigwheels.co.th
• 88Motorist Thailand — iX1 reviewmotorist.co.th
• 85EV-Database — iX1 eDrive20ev-database.org
• 89BMW X1 (U11) — Wikipediaen.wikipedia.org

Verification matrix — iX1 L#

The electric twin of the second-generation X2 (U10), sold by BMW as a "Sports Activity Coupé". This section was added 2026-11-03. Earlier versions of this page said the iX2 is not sold in Thailand. That was wrong: BMW Thailand has sold the iX2 xDrive30 M Sport since February 2024, and it is on every BMW TH price sheet and price list since (March 2024, July 2025, October 2026).

Lineage & platform#

• Generation: U10 — second-generation X2 / first iX2; global debut 2023-10, shown at Japan Mobility Show 2023 before the TH launch (Thairath 2024-02-03⁹⁰).
• Platform: FAAR / U11-family (shared with X1 / iX1 / MINI Countryman). Thairath (2024-02-03) says the iX2 uses the same platform as the iX1 and fifth-generation BMW eDrive; the FAAR name is [derived — no TH source names it].
• Architecture: 400 V [derived — FAAR BEVs are 400 V; not stated by a TH source].
• Battery: 66.5 kWh lithium-ion ("high voltage battery energy content", BMW TH technical data; Thairath calls it net capacity). Chemistry not stated.
• Origin (TH): imported from Germany ("การนำเข้าจากเยอรมนีโดยตรง", Thairath 2024-02-27⁹¹). Plant Regensburg [derived — global iX2 production; no TH source names it].

Lineup events / timeline#

Trims#

iX2 xDrive30 M Sport — xdrive30-m-sport (current) ฿3,399,000

This trim was first recorded on evchu from Zigwheels on 2026-07-16, and 25 price observations are held for it.

Standard equipment (iX2 xDrive30 M Sport, BMW TH technical data)

• BMW xDrive dual-motor AWD, Adaptive M suspension, Driving Assistant, Parking Assistant Plus
• BMW Live Cockpit Professional (10.25″ + 10.7″ curved display, BMW Operating System 9 per Thairath), BMW Head-up display, Harman Kardon HiFi, BMW IconicSounds Electric, wireless charging, Personal eSIM
• Panorama glass roof, Comfort Access, adaptive LED headlights, Iconic Glow kidney, acoustic glazing
• M Sport seats with electric memory, M leather steering wheel, 2-zone climate, interior camera, M Alcantara/Veganza upholstery
• M Sport package, M Sport brakes (dark blue)

Driving Assistant Plus is sold as a ConnectedDrive Store upgrade (Thairath 2024-02-03).

Colors (iX2)#

Alpine White Solid · Black Sapphire metallic · Brooklyn Grey metallic · Cape York Green metallic · Fire Red metallic (BMW TH tech data; Thairath). Hex codes ยังไม่ยืนยัน.

Sources#

• 92BMW TH technical data — iX2 xDrive30 M Sport, effective 2024-02-022 ก.พ. 2024 · bmw.co.th
• 33BMW TH price sheet — March 20242024-03 · bmw.co.th
• 34BMW TH price sheet — July 20252025-07 · bmw.co.th
• 94BMW TH — iX2 model page (search copy)bmw.co.th
• 90Thairath — iX2 official price 2024-02-033 ก.พ. 2024 · thairath.co.th
• 91Thairath — BMW Thailand launches iX2 2024-02-2727 ก.พ. 2024 · thairath.co.th
• 939CarThai — iX2 price 2026-02-1616 ก.พ. 2026 · 9carthai.com
• 95AutoStation — iX2 launch (search result; not opened)autostation.com

Verification matrix — iX2#

The landmark launch. BMW's first Neue Klasse model — the new dedicated BEV platform that will replace CLAR across the i lineup over 2026–2028. Launched globally 2025-09-05 at the IAA Munich, and in Thailand 2026-03-25 at the 45th Bangkok International Motor Show (BIMS 2026) — making Thailand the first ASEAN market to sell BMW's new 800 V Gen6 architecture. Codename NA5 (the new iX3 is unrelated to the prior CLAR-based G08 iX3, which BMW Thailand last sold in 2024).

Lineage & platform#

• Generation: NA5 — first generation of the Neue Klasse iX3 (entirely new platform, not the discontinued G08-based iX3 that TH sold 2021–2024).
• Platform: Neue Klasse — BMW's new dedicated BEV architecture with structural battery integration.
• Architecture: 800 V (BMW's first 800 V production car) — enables 400 kW DC fast-charging.
• Battery technology: Gen6 BMW eDrive — cylindrical 4695-format NMC cells in cell-to-pack structure (no modules). 108 kWh usable / ~116 kWh gross (per global spec).
• Origin (TH): CBU-Debrecen, Hungary (BMW's first Neue Klasse plant, opened 2025-Q3). All NA5 iX3 globally are built in Debrecen initially; capacity will expand to Munich + Shenyang in 2026–27.
• Gen6 motor: Excited synchronous (current-excited) motors with 40 % less energy loss vs Gen5 PSM. New thermal architecture.

Lineup events / timeline#

Trims#

iX3 50 xDrive M Sport — 50-xdrive-m-sport (current) ฿3,599,000

Standard equipment (iX3 50 xDrive M Sport)

• BMW Panoramic Vision — 100 % new head-up display spanning the full base of the windshield (driver-only visible — first car with a full-width PHUD)
• BMW iDrive 10 — first car with the new "BMW Operating System X" (next-gen iDrive, Android-based)
• Central touchscreen — 17.9″ (largest in BMW)
• M Sport package (M aerodynamics, M Adaptive Suspension, M sport steering wheel, M brakes blue calipers)
• Illuminated kidney grille (no longer the traditional kidney shape — re-interpreted Neue Klasse design)
• Adaptive Matrix LED headlights with welcome light show
• Vegan SensaTec leatherette w/ sustainable trim (recycled fishing net inlay, etc.)
• Driving Assistant Professional Plus with Highway Assistant (hands-off lane-change in compatible regions; TH spec ยังไม่ยืนยัน)
• Cell-to-pack pre-conditioning — proactive battery thermal management routed by navigation
• BMW Wallbox 11 kW included free
• Augmented Reality navigation
• Bowers & Wilkins Diamond Surround Sound (optional/standard รอตรวจTH)
• Aluminium roof rails (M aero panel optional)
• Frunk (front trunk) 58 L

Distinctive Neue Klasse features

• 800 V architecture — first BMW to use it; halves charging time
• 4695 cylindrical cells + cell-to-pack — no modules
• 40 % less energy loss in eDrive (motors) vs Gen5
• 20 % higher energy density in battery vs Gen5
• 30 % faster DC charging vs Gen5
• No traditional kidney grille — reinterpreted as vertical-bar illuminated panels on a body-coloured front fascia
• No window-sill rubber trim — flush glass aesthetic from concept
• iDrive 10 (BMW OS X) — next-gen system, Android-based

Colors (iX3 NA5)#

ยังไม่ยืนยันTH-specific colour list. Global Neue Klasse palette:

Sources#

• 96Paultan — NA5 iX3 global debut 2025-092025-09 · paultan.org
• 7Paultan — NA5 iX3 BIMS 20262026-03 · paultan.org
• 98Autolifethailand — iX3 NA5 TH launchautolifethailand.tv
• 103Grandprix — iX3 NA5 TH launch (not re-opened 2026-11-03: HTTP 403)3 พ.ย. 2026 · grandprix.co.th
• 35Motorist — BMW TH iX3 Masterclass, price re-stated (2026-07-17)17 ก.ค. 2026 · motorist.co.th
• 27BMW Thailand — price listbmw.co.th
• 99BMW Press — iX3 launchbmwgroupthpress.com
• 8Autobuzz — iX3 NA5 ASEAN debut2026-03 · autobuzz.my
• 102BMWBlog — Gen6 800 V deep divebmwblog.com
• 97BMWBlog — iX3 2026 Neue Klassebmwblog.com
• 101Battery Design — iX3 Neue Klasse batterybatterydesign.net
• 104BMW TH iX3 pagebmw.co.th
• 105BMW iX3 — Wikipediaen.wikipedia.org

Verification matrix — iX3 NA5#

iX3 G08 (pre-Neue Klasse, 2021–2024)#

The prior iX3 was a CLAR-platform mid-SUV built at BMW Brilliance Automotive Plant Dadong (Shenyang, China) and imported CBU to Thailand. Launched 2021-06-21 alongside the iX, at ฿3,399,000 for the Impressive trim (with Inspiring added later). Single rear motor, 286 PS RWD, 80 kWh gross / ~74 kWh usable, 460 km WLTP. Discontinued in TH in 2024 ahead of the Neue Klasse NA5 launch.

Historical pricing reference:

• 2021-06-21 launch — iX3 Impressive ฿3,399,000 (limited units) (Paultan 2021¹⁰⁶; WapCar 2021¹⁰⁷)

This G08 iX3 is not the same vehicle as the current NA5 iX3 — they share only the nameplate. The G08 was an X3-derived CLAR conversion, the NA5 is a dedicated Neue Klasse 800 V platform. They are two separate generations of the same iX3 model: the G08 (discontinued) and the NA5 (current).

iX1 standard wheelbase (never sold in TH)#

The standard-wheelbase iX1 eDrive20 (U11, 2,692 mm wheelbase) was never offered in Thailand — only the long-wheelbase iX1 L variant was launched. Malaysia also followed the LWB-only pattern (2026-01). This is unusual: globally the iX1 standard variant is the dominant seller.

i5 eDrive40 M Sport CBU (replaced by CKD)#

The pre-CKD CBU-Dingolfing i5 eDrive40 M Sport at ฿4,999,000 is expected to be phased out in favor of the ฿3,499,000 CKD-Rayong version. The Inspiring CBU trim at ฿4,599,000 may persist as a de-contented entry-trim for the CBU configurator — verification needed via May 2026 BMW TH price list capture.

i7 pre-LCI (G70) — xDrive60 M Sport, M70 xDrive, eDrive50 M Sport#

• xDrive60 M Sport — 2022-10-11 → 2026-10-28. Last BMW TH list price ฿8,149,000 incl. BSI (฿7,949,000 retail), March 2024 and July 2025 sheets.
• M70 xDrive — 2023-09-01 → off the price sheets by July 2025 (exact date unknown). Last list price ฿10,049,000 incl. BSI single-tone / ฿10,649,000 two-tone (March 2024 sheet).
• eDrive50 M Sport — on BMW TH technical data from 2024-05-01 → 2026-10-28. Dealer "regular price" ฿7,149,000 (2025-10-08) ยังไม่ยืนยันbasis.
• Replaced by the G70 LCI i7 50 xDrive M Sport (Headlightmag 2026-10-28). Details in § i7.

iX pre-LCI (I20) — xDrive40 Sport, xDrive50 Sport#

• 2021-06 (xDrive50) / 2022-09 (xDrive40) → 2025-11-28, when the LCI iX xDrive45 M Sport became the single TH iX. Last list prices ฿5,349,000 / ฿6,349,000 incl. BSI (July 2025 sheet). Details in § iX.

• Premium-segment leader 6 consecutive years (2020–2025). Market share in TH premium segment: 40.5 % in 2025.
• BMW BEV deliveries TH: 1,261 in 2025 = 24.2 % of TH premium BEV market.
• BMW + MINI combined BEV growth: From 2022 (~803 BMW+MINI BEV) → 2023 (1,604) → 2024 (likely ~2,000+) → 2025 (BMW 1,261 + MINI 1,104 = ~2,365).
• Notable reviews:
  • 28HeadLightMag i42023-03 · headlightmag.com
  • 76HeadLightMag iX2023-03 · headlightmag.com
  • 58HeadLightMag i711 ต.ค. 2022 · headlightmag.com
  • 46HeadLightMag i52024-03 · headlightmag.com
  • 59HeadLightMag i7 M701 ก.ย. 2023 · headlightmag.com
  • 26HeadLightMag iX1 L3 ก.ค. 2025 · headlightmag.com
  • 88Motorist Thailand iX1 reviewmotorist.co.th
• Known incidents / recalls: No major TH-specific BEV recalls identified. BMW Group global iX battery thermal management software update issued 2024 — TH impact ยังไม่ยืนยัน.
• Customer feedback: Pantip discussions widely positive on build quality, ADAS sophistication, and Connected Drive features. Common complaints: CBU pricing premium vs Chinese rivals; charging network sparseness outside Bangkok (mitigated by ChargeNow rollout).