แฟ้ม⁠ข้อมูล Mercedes-Benz

• Distributor model Wholly-owned subsidiary. Mercedes-Benz (Thailand) Limited is a 100 %-owned subsidiary of Mercedes-Benz Group AG, with German management oversight. Unlike BYD (single Thai distributor Rêver), MG (JV with CP Group), or Tesla (direct subsidiary, no third-party assembly), Mercedes operates a subsidiary + Thai CKD partner model — vehicles are imported CBU or assembled by Thonburi Automotive Assembly Plant (TAAP) in Samut Prakan, a Thai-family-owned (Thonburi Group) contract assembler with a 47-year partnership history with Mercedes. (Mercedes-Benz Group careers locations¹; Khaosod English — TAAP contract extension 2024²)
• Entered Thailand Mercedes-Benz vehicles have been imported into Thailand since 1961, making it one of the longest-serving foreign automakers in the country. The TAAP CKD partnership began in 1979 (47 years as of 2026). The current Mercedes-Benz (Thailand) Limited entity was reorganised in 1998. The first BEV in TH (EQS 450+) launched 2022-05-25 as CBU, with CKD EQS 500 4MATIC AMG Premium following 2022-11-14. (Paultan 2021³; Paultan 2022⁴; Headlightmag CKD EQS 500⁵)
• First BEV EQS 450+ AMG Premium / EQS 450+ Edition 1, launched 2022-05-25 at ฿8,570,000 / ฿8,870,000 CBU from Sindelfingen (Autolifethailand 2022⁶; Grandprix⁷). Production transitioned to CKD-TH (TAAP) for the EQS 500 4MATIC in November 2022 — the first CKD BEV ever produced in Thailand (WapCar⁸).
• BEV models on sale (May 2026) CLA Saloon with EQ Technology (D-segment sedan, MMA, BIMS 2026 launch) · EQA (compact SUV) · EQB (compact 5–7-seat SUV) · EQE Saloon (E-segment sedan) · EQE SUV (mid-large SUV) · EQS Saloon (F-segment sedan) · EQS SUV (full-size SUV) · Mercedes-Maybach EQS SUV (ultra-luxury SUV) · G-Class Electric (G 580 with EQ Technology) (off-road SUV). 9 nameplates total. (ZigWheels TH — Mercedes electric⁹)
• Total current BEV trims on sale (May 2026) ~14 — 1 CLA, 1 EQA, 2 EQB, 2 EQE Saloon (300 + AMG 53), 3 EQE SUV (Electric Art / AMG Line / AMG Dynamic), 1 EQS Saloon (450+ AMG Dynamic), 2 EQS SUV (450 4MATIC AMG Dynamic + 500 4MATIC AMG Dynamic), 1 Maybach EQS SUV 680, 1 G 580 (+ EDITION ONE as separate trim).
• Announced, not yet on sale (Nov 2026) GLC Electric (X540) — the single Thai trim is the GLC 300 4MATIC electric. Thai reveal 2026-09-23, public display at Mercedes-Benz StarFest 2026 (Gaysorn Amarin, 24–27 Sep 2026). Mercedes-Benz Thailand gave only a price ceiling ("no more than ฿3.7 million"); the official price is due at Motor Expo 2026 on 2026-12-01, deliveries early 2027. Assembled locally at the Thonburi plant in Samrong, Samut Prakan. (Headlightmag 2026-09-24¹⁰; Thansettakij 2026-09-23¹¹; Bangkokbiznews¹²)
• Current BEV price band ฿2,290,000 (CLA 250+ EQ Technology, CKD-TH) – ฿12,620,000 (Maybach EQS SUV 680, CBU-Tuscaloosa).
• CKD vs CBU split (May 2026):
  • CKD-TH at TAAP: EQS Saloon, EQS SUV, EQE Saloon, EQE SUV, CLA EV ยังไม่ยืนยันThairath says "locally assembled"; GLC Electric (announced, deliveries from early 2027 — see the GLC Electric section).
  • CBU-Rastatt Germany: EQA, EQB (built at Rastatt — Mercedes' compact-car plant).
  • CBU-Tuscaloosa USA: Mercedes-Maybach EQS SUV 680 (built on the same line as the ICE GLE/GLS).
  • CBU-Graz Austria (Magna Steyr): G 580 with EQ Technology (G-Class is exclusively built at Magna Steyr Graz).
• Local plant Thonburi Automotive Assembly Plant (TAAP) in Samut Prakan (Thonburi Group, family-owned, founded 1948). Mercedes-TAAP CKD partnership since 1979; the 200,000th Mercedes built in TH rolled off the line in January 2024, appropriately an EQS BEV (MarkLines¹³; Nation Thailand — German president visit¹⁴). Battery packs are assembled at the adjacent Thonburi Energy Storage Systems (TESM) plant in Bangkok, opened December 2019 — one of nine Mercedes battery facilities globally (Paultan 2019¹⁵; Green Car Congress¹⁶).
• Showrooms (May 2026) 40 authorised dealers across 37 cities per ZigWheels (down slightly from a peak of 43 in 2019), with multi-dealer presence in Bangkok and single dealers in major upcountry cities (Chiang Mai, Chiang Rai, Hat Yai, Nakhon Ratchasima, Phuket, Udon Thani, Ubon Ratchathani, etc.) (ZigWheels — Mercedes dealers¹⁷).
• 2023 total Mercedes-Benz TH sales ~12,000 units (ICE + PHEV + BEV combined) (Nation Thailand¹⁸).
• 2024 total Mercedes-Benz TH sales 9,189 units (−30 % YoY) per Nation Thailand. Within that, ~4,887 units were BEV-eligible premium volume per CarNewsChina cross-check ยังไม่ยืนยันCNC figure may conflate Mercedes total with BEV-only (Nation Thailand¹⁸; CarNewsChina¹⁹).
• 2025 target >10,000 units total (Mercedes-Benz Thailand CEO Mathias Vogt) (MarkLines — sales target²⁰).
• BEV-only market share <2 % of TH's 70,137-unit 2024 BEV market — Mercedes is small-volume premium in a Chinese-EV- dominated market. Volumes are in the 300–800/year range per individual nameplate ยังไม่ยืนยันneeds DLT data.
• DLT new-car labels (added 2026-11-13). DLT's new-car workbook (web.dlt.go.th — m1_new_car_red²¹) files Mercedes BEVs under trim names, never under our model names: "EQS 450 4MATIC SUV" (84 units May–Oct 2026) and "EQS 500 4MATIC SUV" are the EQS SUV; "MAYBACH EQS 680 SUV" the Maybach EQS SUV; "EQE 350 4MATIC SUV" (80) the EQE SUV; "EQE 300" (57) and "AMG EQE 53 4MATIC+" the EQE Saloon; "EQS 500 4MATIC", "EQS 450+" and "EQS 450 PLUS" the EQS Saloon; "G580 EQ Edition One" the G-Class Electric. Each label is the Thai trim name this doc carries, and the six labels sit inside the BEV count DLT gives the brand each month.

Mercedes-Benz (Thailand) Limited is the in-country sales, marketing, distribution, and aftersales subsidiary of Mercedes-Benz Group AG. Headquartered in Bangkok, the entity has been led since February 2026 by Christian Schell (คริสเตียน เชลล์), President & Managing Director (styled President & CEO by Nation Thailand and Thansettakij). Earlier versions of this doc named Mathias Vogt as CEO ยังไม่ยืนยันlast confirmed 2025; none of the cited sources names Schell's predecessor, so the hand-over is not documented here. (Autolifethailand interview 2026-05-27²²; Nation Thailand 2026-09-24²³) Unlike BYD (single distributor Rêver Automotive) or MG (JV via SAIC-CP), Mercedes-Benz Thailand is a direct subsidiary in the same vein as Tesla (Thailand) Co., Ltd. or GWM Thailand — but with the addition of a long-standing third-party CKD assembler (TAAP).

Mercedes-Benz Thailand Limited — corporate#

• Corporate identity: Subsidiary of Mercedes-Benz AG (Stuttgart) via Mercedes-Benz Group AG (the holding company since the 2022 Daimler Truck spin-off).
• Trading name: Mercedes-Benz (Thailand) Limited / เมอร์เซเดส-เบนซ์ (ประเทศไทย) จำกัด
• HQ: Bangkok — Sukhumvit-area office tower ยังไม่ยืนยันspecific address.
• Mercedes-Benz Manufacturing (Thailand) Limited (MBMTH): Separate legal entity that runs the EQS/EQE CKD vehicle assembly (operating inside TAAP's Samut Prakan site).
• Thonburi Energy Storage Systems (TESM): Mercedes-Benz + Thonburi Group joint venture for battery-pack assembly. Located in Bangkok. Opened Dec 2019. Originally built for C300e / E300e / GLC300e / GLE350de PHEV packs, expanded for the EQS BEV pack (107.8 kWh) from 2022 onward. (Green Car Congress¹⁶; Paultan 2019¹⁵)

Comparative distribution model#

Manufacturing — Thonburi Automotive Assembly Plant (TAAP)#

• Site: Samut Prakan province, ~30 km south-east of central Bangkok. Specific district ยังไม่ยืนยัน — likely Mueang Samut Prakan or Phra Pradaeng based on TAAP's historical address.
• Owner: Thonburi Group (Thonburi Automotive Holding) — Thai family-owned, founded 1948, originally Thonburi Cars Ltd. Mercedes-CKD operations began 1979.
• Models historically CKD-assembled (13 over 46 years): A-Class, C-Class, E-Class, S-Class, GLA, GLC, GLE, GLS, C-Coupe, GLC-Coupe, CLS, Maybach S-Class, and EQS (Khaosod English²; Thaiautonews²⁴)
• Total production milestone: 200,000th vehicle produced January 2024 — appropriately an EQS BEV, jointly celebrated by Mercedes-Benz Thailand and visiting German President Frank-Walter Steinmeier on 2024-01-25 (MarkLines¹³; Nation Thailand¹⁴).
• Contract extension: Mercedes + TAAP extended the CKD partnership for 10 more years in June 2024 — through to ~2034 minimum, with a clear focus on EV CKD expansion (Khaosod English²).
• BEV CKD models (May 2026): EQS Saloon (107.8 kWh pack), EQS SUV (118 kWh pack), EQE Saloon (89 kWh pack), EQE SUV (89 kWh pack), CLA EV (85 kWh pack) ยังไม่ยืนยันThairath says "ประกอบในไทย"; cross-check needed.
• Announced next CKD BEV (Sep 2026): GLC Electric (X540, 85 kWh pack) — Bangkokbiznews names the plant as "ธนบุรีประกอบรถยนต์ สำโรง สมุทรปราการ" (Thonburi Automotive Assembly, Samrong, Samut Prakan); Thansettakij says "โรงงานธนบุรีประกอบรถยนต์ จ.สมุทรปราการ". Nation Thailand adds that, like the CLA, it uses a locally produced battery. Deliveries from early 2027. (Bangkokbiznews¹²; Thansettakij 2026-09-23¹¹; Nation Thailand 2026-09-24²³)
• BEV CBU models (May 2026): EQA (Rastatt), EQB (Rastatt), Maybach EQS SUV 680 (Tuscaloosa USA), G 580 with EQ Technology (Graz Austria, Magna Steyr).

Battery — Thonburi Energy Storage Systems (TESM)#

• Joint venture: Mercedes-Benz Cars + Thonburi Group.
• Site: Bangkok metropolitan area (separate from TAAP vehicle plant).
• Opened: 2019-12-05.
• Investment: > €100 million (joint).
• Designation: Mercedes' 3rd PHEV battery plant globally at opening (after Kamenz Germany + Beijing China), later expanded to BEV-pack capability.
• Packs assembled (PHEV phase, 2019+): C300e, E300e, GLC300e, GLC Coupé 300e, GLE350de.
• Packs assembled (BEV phase, 2022+): EQS 107.8 kWh, EQS SUV 118 kWh, EQE 89 kWh, EQE SUV 89 kWh ยังไม่ยืนยันMaybach and CLA may be German-sourced.
• Network position: One of 9 Mercedes battery plants globally (Kamenz x2 + Sindelfingen + Bremen + Untertürkheim + Tuscaloosa
  • Jawor Poland + Beijing + Bangkok) (Paultan 2021³).

Showrooms / service / parts#

ยังไม่ยืนยันspecific 2025/2026 dealer count; ZigWheels 40 is the most recent number found

Charging network partnerships#

• Sharge — Mercedes-Benz EQ partner-network DC fast charging. The 2025 "EV Worry-Free Package" includes 1 year unlimited free DC charging at Sharge stations for new BEV buyers (MarkLines²⁰).
• Mercedes-Benz EQ Power (dealer-installed DC + AC chargers at authorised dealers) ยังไม่ยืนยันnetwork scope.
• MEA Volta / PEA Volta / EleX / ChargeNow — third-party public networks (no exclusive Mercedes partnership documented, but the built-in MBUX navigation routes through them).

Warranty terms#

• Vehicle: 5 years / unlimited km (one of the longest in TH premium segment)
• High-voltage battery: 10 years / 250,000 km
• Service package (BEV): 5 years free MBSP Easy Care + Extra Guarantee for new BEV buyers under the "EV Worry-Free Package"
• Roadside assistance: Included for warranty period
• Wallbox: Free home charger install + 1-yr free DC charging at Sharge included for many BEV trims รอตรวจper-trim

Sources: Headlightmag EQS 450 SUV²⁶; Autolifethailand EQS 450 SUV²⁷; Maybach EQS SUV launch²⁸; MarkLines target²⁰

Mercedes-Benz's electric flagship sedan. Built on EVA2 platform. Launched globally 2021-04-15 (Geneva premiere) — at the time the first dedicated luxury BEV from Mercedes. Thailand was the first market outside Germany to manufacture EQS (CKD at TAAP from late 2022). The TH-market V297 sits squarely against the BMW i7 (F-segment electric sedan, CBU-Dingolfing) and the Lucid Air (no-show in TH).

Lineage & platform#

• Generation: V297 — first generation, China + global launch 2021-04, refresh ("EQS 450+ AMG Dynamic" facelift / MY2024 in TH) August 2024.
• Platform: EVA2 (Mercedes Electric Vehicle Architecture 2, dedicated BEV platform shared with EQE Saloon)
• Architecture: 400 V
• Battery technology: LFP — 107.8 kWh usable (TH spec)
• Drag coefficient: Cd 0.20 — at launch the world's lowest-Cd production car (Wikipedia — EQS²⁹)
• Origin (TH): First batch CBU-Sindelfingen (May 2022 launch); transitioned to CKD-TH at TAAP from end-2022. By May 2026, the entire EQS Saloon TH lineup is CKD.

Lineup events / timeline#

Trims#

EQS 450+ AMG Dynamic — 450-plus-amg-dynamic (current) ฿5,950,000

Standard equipment (450+ AMG Dynamic)

• MBUX Hyperscreen — 12.3″ + 17.7″ OLED + 12.3″ OLED panoramic curved display (passenger screen included)
• AMG Line exterior + interior package
• Rear-wheel steering up to 10° รอตรวจTH availability
• Air suspension (AIRMATIC)
• Nappa leather seats
• Burmester 4D surround sound
• Panoramic glass roof
• ADAS L2+ (Driver Assistance Package: Distronic, Active Lane Keep, Active Steer Assist, Blind Spot Assist)

Discontinued predecessor trims (V297 1st-gen)

• EQS 450+ AMG Premium MY2022 — 450-plus-amg-premium (CBU, ฿8,570,000, May 2022 – ~Aug 2024). Single rear motor, 333 PS, 770 km WLTP.
• EQS 450+ Edition 1 MY2022 — 450-plus-edition-1 (CBU, ฿8,870,000, May 2022 only — limited launch edition).
• EQS 500 4MATIC AMG Premium MY2023 (CKD) — 500-4matic-amg-premium (CKD-TH, ฿7,900,000, Nov 2022 – ~2024-2025). Dual-motor 449 PS, 702 km WLTP. Notable as the first CKD BEV ever assembled in Thailand. Likely discontinued by mid-2025 — not on May 2026 configurator. ยังไม่ยืนยันexact discontinuation date

Verification matrix — EQS Saloon#

Mercedes' BEV equivalent to the GLS — full-size luxury SUV with optional 7 seats. Built on EVA2 (same platform as EQS Saloon). Globally launched 2022-04-19; TH launch 2024-08-23 as CKD-TH at TAAP — Thailand became the first market outside Germany to manufacture EQS SUV.

Lineage & platform#

• Generation: X296 — first generation, global launch 2022-04-19, TH 2024-08-23.
• Platform: EVA2 (BEV-only, 400 V)
• Architecture: 400 V
• Battery technology: NMC, 118 kWh usable (Autolifethailand²⁷)
• Origin (TH): CKD-TH at TAAP from launch — first market outside Germany. TESM-built pack. (Bangkok Post — EV roll-out³⁶)

Lineup events / timeline#

Trims#

EQS 450 4MATIC SUV AMG Dynamic — 450-4matic-amg-dynamic (current) ฿5,990,000

Standard equipment (450 4MATIC SUV AMG Dynamic)

• MBUX Hyperscreen (12.3″ + 17.7″ + 12.3″)
• AMG Dynamic exterior + interior
• 7-seat configuration (third-row power-folding)
• AIRMATIC air suspension
• Rear-wheel steering
• Panoramic glass roof
• Burmester 3D sound
• ADAS L2+

EQS 500 4MATIC SUV AMG Dynamic — 500-4matic-amg-dynamic (current) ฿6,950,000

ยังไม่ยืนยันlisted on ZigWheels May 2026 price list at ฿6,950,000; launch date and source for direct primary press coverage not yet confirmed. Likely added 2025 as a higher-output dual-motor variant above the 450 — 449 PS combined, same 118 kWh pack, same 7-seat layout, faster 0–100.

Verification matrix — EQS SUV#

Mercedes' flagship BEV. The first Maybach-branded BEV globally, positioned alongside the ICE Maybach S-Class V12 and Maybach GLS Maybach 600 4MATIC in the >฿12 m ultra-luxury bracket. Built on EVA2 (Maybach derivative of EQS SUV X296). CBU-Tuscaloosa Alabama (same line as GLE/GLS/EQE SUV/EQS SUV/Maybach EQS SUV — Mercedes' US plant).

Lineage & platform#

• Generation: X296 Maybach — first generation, global launch 2023-04 (Shanghai Motor Show); TH launch 2024-11 (Motor Expo 2024).
• Platform: EVA2 (Maybach-tuned)
• Architecture: 400 V
• Battery technology: NMC, 118 kWh usable
• Origin: CBU-Tuscaloosa USA (Mercedes-Benz US International)
• Position in TH lineup: Apex BEV — outsells (in unit ratio) only the ICE Maybach S-Class V12 in the >฿10 m bracket.

Lineup events / timeline#

Trims#

Maybach EQS 680 SUV — eqs-680-suv (current, MY2026) ฿12,620,000

Standard equipment (Maybach EQS 680 SUV)

• 4-seat executive lounge layout (rear: 2 individual reclining thrones, each with calf-rest, massage, ventilation, heating)
• 10 L rear armrest refrigerator (chills 2 champagne bottles, +7°C to +1°C range)
• Dual 11.6″ MBUX High-End Rear Seat Entertainment displays (multi-touch, supports YouTube / web)
• 4D Burmester surround sound (15-speaker)
• Panoramic Maybach roof
• Maybach Pattern leather + Manufaktur trim options
• Rear-wheel steering up to 10°
• AIRMATIC + level-control rear axle

Distinctive features (Maybach vs base EQS SUV)

• Maybach-pattern grille + two-tone paint options (Manufaktur programme: 21 standard + Manufaktur custom colours)
• Maybach badge on D-pillar + bonnet emblem
• 4-seat config (vs 5/7 on base EQS SUV)
• Executive lounge rear seats + refrigerator
• 658 PS (vs 360 PS base EQS 450 SUV)

Discontinued / superseded trim references

• Maybach EQS SUV MY2024 ฿12,500,000 — this appears to be the SAME trim as the current MY2026 one, at its original launch MSRP, rather than a separate trim.

Verification matrix — Maybach EQS SUV#

Mercedes' E-Class-equivalent BEV. Built on EVA2 (smaller-wheelbase version of EQS). Globally launched 2022-09; TH launch 2024-08-23 (very late — Thai market got EQS first by 2 years, EQE Saloon arriving alongside the EQS SUV in 2024 and the AMG EQE 53 in 2023).

Lineage & platform#

• Generation: V295 — first generation, global launch 2022-09; TH launch 2024-08-23. Mercedes has announced the V295 will be discontinued globally in 2026, replaced by the electric C-Class on MMA platform. (ElectricarWorld⁴⁶)
• Platform: EVA2
• Architecture: 400 V
• Battery: NMC, 89 kWh usable
• Origin: CBU-Bremen Germany at launch (CBU); subsequently CKD-TH at TAAP from 2024–2025 ยังไม่ยืนยันspecific transition date — likely 2025. The "Mercedes-Benz rolls out new electric models in Thailand" Bangkok Post coverage notes CKD plans, and the August 2025 price-cut promo (mitihoon) lists ฿2,890,000 — consistent with the local-content reduction.

Lineup events / timeline#

Trims#

EQE 300 — 300 (current) ฿2,890,000

Standard equipment

• MBUX 12.8″ portrait touchscreen (no Hyperscreen at this trim level)
• Burmester surround sound
• AMG Line exterior package
• ADAS L2+
• Panoramic glass roof (option)

Mercedes-AMG EQE 53 4MATIC+ — 53-4matic-plus (current) ฿4,890,000

Distinctive features (AMG EQE 53 vs EQE 300)

• AMG Performance 4MATIC+ AWD
• AMG-specific exterior (Panamericana grille rendition, AMG body kit)
• AMG-tuned air suspension + adaptive damping
• AMG-specific interior trim (Nappa AMG seats, AMG steering wheel)
• 0–100 km/h less than half the EQE 300's time

Verification matrix — EQE Saloon#

Mercedes' BEV equivalent to the GLE. Built on EVA2. Globally launched 2023-03; TH launch 2023-09-26 with 3 trims (Electric Art / AMG Line / AMG Dynamic).

Lineage & platform#

• Generation: X294 — first generation, global launch 2023-03, TH 2023-09-26. Mercedes has announced the X294 will be discontinued globally in 2026, replaced by the electric GLC.
• Platform: EVA2
• Architecture: 400 V
• Battery: NMC, 89 kWh usable (90.56 kWh gross)
• Origin (TH): Launch as CBU-Tuscaloosa USA; transitioned to CKD-TH at TAAP by mid-2024 ยังไม่ยืนยันspecific transition date; Headlightmag price-cut article 2025 calls it "CBU" but the Autolifethailand discount article 2024 says CBU as well — CKD status for EQE SUV unconfirmed; may still be CBU-Tuscaloosa even in May 2026. (Headlightmag price-cut⁵⁶; Autolifethailand 2024 discount⁵⁷)

Lineup events / timeline#

Trims#

EQE 350 4MATIC SUV Electric Art — 350-4matic-suv-electric-art (current) ฿3,190,000

Standard equipment (350 4MATIC SUV Electric Art)

Source: Headlightmag TH launch — official price + spec comparison⁵⁸

• 12.3″ digital instrument cluster + OLED central display, MBUX (3D navigation, live traffic)
• Power-adjustable Comfort Seats with memory + front-seat heating
• Rear seats fold 1/3 + 2/3
• 20″ sport alloy wheels
• Electric Art interior styling
• Hands-free power tailgate; mirror puddle lamps projecting the Mercedes-Benz logo; electrically folding heated mirrors
• Mercedes-Benz pattern grille
• ADAS L2+ — adaptive brake assist, Active Lane Keeping Assist, blind spot assist, Attention Assist (fatigue detection), Active Parking Assist, 360° camera, PRE-SAFE®
• No panoramic roof at this base trim (option)

EQE 350 4MATIC SUV AMG Line — 350-4matic-suv-amg-line (current) ฿3,690,000

Same drivetrain as Electric Art. AMG Line exterior + interior package. 20″ AMG wheels. Currently the mid-trim of the EQE SUV. (ZigWheels⁹)

EQE 350 4MATIC SUV AMG Dynamic — 350-4matic-suv-amg-dynamic (current) ฿3,790,000

Top trim. AMG Dynamic package — sportier suspension, AMG steering wheel, AMG-specific Nappa leather, 21″ AMG wheels, additional ADAS features. Launch MSRP ฿5,650,000 → current ฿3,790,000 (−฿1,860,000, −33 %). (Headlightmag⁵⁶)

Verification matrix — EQE SUV#

Mercedes' entry BEV. Built on MFA2 platform (shared with the ICE GLA — not a dedicated BEV platform). Globally launched 2021-01; TH launch late 2023 ยังไม่ยืนยันexact date — research gap. The 2024 facelift introduced a Mercedes-EQ-style closed-grille front fascia and bumped WLTP range from 426 to 560 km.

Lineage & platform#

• Generation: H243 — first gen, China launch 2021-01, facelift 2024-Q1, TH launch ยังไม่ยืนยันlikely 2023-Q4.
• Platform: MFA2 (shared with GLA, not dedicated BEV)
• Architecture: 400 V
• Battery: NMC, 70.5 kWh usable (post-facelift; pre-facelift was 66.5 kWh)
• Origin: CBU-Rastatt Germany (Mercedes compact-car plant — no Thai CKD for EQA)

Lineup events / timeline#

Trims#

EQA 250 Progressive — progressive (current) ฿2,490,000

Verification matrix — EQA#

Key research gap (EQA): No Thai launch press article was located in this first-pass research. EQA is potentially the least-documented Mercedes BEV in TH — focused gap-closer pass needed to find Headlightmag / Autolifethailand / AutoStation / Paultan TH-launch coverage.

Mercedes' family BEV — compact SUV with optional 3rd-row seating for 7 (global spec; TH spec ยังไม่ยืนยันlikely 5-seat only). Built on MFA2 platform (shared with GLB). Globally launched 2021-04; TH launch 2023-02-13 with EQB 250 AMG Line.

Lineage & platform#

• Generation: X243 — first gen, China launch 2021-04, facelift 2024-Q1, TH launch 2023-02-13.
• Platform: MFA2 (shared with GLB)
• Architecture: 400 V
• Battery: NMC, 66.5 kWh usable (pre-facelift) / 70.5 kWh (post-facelift)
• Origin: CBU-Kecskemét Hungary (Mercedes' Hungarian plant builds EQB for global markets) รอตรวจRastatt is the alternative. Either way, CBU-Europe.

Lineup events / timeline#

Trims#

EQB 250 Sport — sport (current) ฿2,550,000

EQB 350 AMG Premium — amg-premium (current) ฿2,900,000

Range conflict (EQB): evchu lists 466 km / 478 km — global spec is 478 km (EQB 250+ FWD) and ~423 km (EQB 350 4MATIC AWD). The 478 km AMG Premium figure may be the 250+-spec figure applied to the 350 4MATIC. Needs primary TH confirmation on the spec sheet for each trim.

Verification matrix — EQB#

The first BEV iteration of the iconic G-Wagen. Not on EVA2 — instead built on the existing G-Wagen ladder-frame chassis with electric drive grafted in (4 individual motors, one per wheel, all integrated into the ladder frame). Built at Magna Steyr in Graz, Austria (same plant as ICE G-Class). Launched globally April 2024; TH launch October 2024.

Lineage & platform#

• Generation: 463 EV — first BEV iteration of the G-Class (W463 ICE platform, electrified). First Mercedes model launched under the new "EQ Technology" naming convention (replacing "Mercedes-EQ" sub-brand).
• Platform: G-Wagen ladder frame + electric drive
• Architecture: 400 V
• Battery: NMC, 116 kWh usable
• Motors: 4 individual electric motors (one per wheel), integrated into ladder frame near each wheel — unique to the G 580
• Drag coefficient: 0.44 (it's a brick — drag is irrelevant to the proposition)
• Origin: CBU-Graz Austria (Magna Steyr) — G-Class is built exclusively at Graz globally

Lineup events / timeline#

Trims#

G 580 with EQ Technology — 580-with-eq-technology (current) ฿9,500,000

Distinctive features

• G-TURN — rotates in place by spinning opposite-side wheels in opposite directions (up to 2 full turns about its axis on loose surfaces) — only possible with 4-individual-motor setup
• G-Steering — tightens turning radius by braking inside rear wheel; combined with 4-motor torque vectoring
• Off-road specs: 100 cm wading depth (vs 70 cm ICE G-Class), 32° approach / 30.7° departure / 20.3° breakover angles
• AMG-finish interior (AMG Line standard at this trim level)

G 580 with EQ Technology EDITION ONE — 580-with-eq-technology-edition-one (current) ฿12,200,000

[partial coverage] Limited launch-edition trim with Manufaktur paint options, Edition ONE-specific badging, additional 22″ AMG forged wheels, Manufaktur leather, Burmester 3D sound. Launch MSRP same ฿12,200,000 per Autolifethailand 2024 launch article.

Verification matrix — G 580#

Mercedes' first model on the MMA platform (Mercedes Modular Architecture, the new dedicated BEV platform replacing EVA2 from 2025 onward). First MB BEV with 800 V architecture and DC charging up to 320 kW. Launched globally September 2025; TH launch BIMS 2026 (2026-03-27) — locally assembled at TAAP.

Lineage & platform#

• Generation: C174 EV (a.k.a. 3rd-gen CLA, electric-only variant). Global launch 2025-09; TH launch 2026-03-27.
• Platform: MMA (Mercedes Modular Architecture) — new dedicated BEV platform. Will also underpin the next electric GLA, GLB, B-Class.
• Architecture: 800 V (first MB BEV with 800V; previous EQS/EQE were all 400 V)
• Battery: NMC, 85 kWh usable (Mercedes spec — may differ from TH spec; needs verify)
• Origin (TH): CKD-TH at TAAP per Thairath EN — "locally assembled". Globally CLA EV is built at Kecskemét Hungary; TH CKD would be a fast-track ramp. (Thairath EN⁷³; MarkLines⁷⁴)

Lineup events / timeline#

Trims#

CLA 250+ with EQ Technology — cla-250-plus-eq-technology (current) ฿2,290,000

Standard equipment

• MB.OS (4th-gen MBUX) — supports ChatGPT, Gemini, Google Maps, Microsoft Bing, Microsoft Teams, Webex, Zoom integration
• 10.25″ digital instrument panel + 14″ centre touchscreen
• Optional 14″ passenger display (3-screen Superscreen layout)
• 142-mini-star front grille pattern (closed-off, illuminated)
• LED light strip across bonnet
• AMG Line, AMG Line Plus, Night package options
• Mercedes-Benz Driver Assistance Package (ADAS L2+)

Verification matrix — CLA EV#

Mercedes' all-electric GLC, presented in Thailand as "The all-new electric GLC" (global name: GLC with EQ Technology). It sits on MB.EA-M, Mercedes' new mid-size electric architecture (800 V), and slots into the mid-size SUV space the EQE SUV occupies in Thailand (editorial positioning, not a Mercedes statement). World premiere at IAA Mobility, Munich, September 2025 (Thai press: "last year"). Thai reveal 2026-09-23, public display at Mercedes-Benz StarFest 2026 (Gaysorn Amarin, G floor, 24–27 Sep 2026).

Status (2026-11-03): announced, not on sale, no official Thai price. Mercedes-Benz Thailand has given only a ceiling — "no more than ฿3.7 million" — and the official price with bookings is due at Motor Expo 2026 on 2026-12-01 (Challenger Hall, Muang Thong Thani). Deliveries are scheduled for early 2027. (Thansettakij 2026-09-23¹¹; Headlightmag 2026-09-24¹⁰; Autolifethailand 2026-09-24⁷⁸; Thaipost 2026-09-24⁷⁹)

The combustion and plug-in-hybrid GLC (GLC 220 d 4MATIC, GLC 350 e 4MATIC and its Coupé) stay on sale alongside it and are out of scope — only the battery-electric X540 is documented here.

Lineage & platform#

• Generation: X540 — first-generation electric GLC. Global premiere 2025-09 (IAA Mobility); Thai reveal 2026-09-23. (Thaipost⁷⁹; Autolifethailand⁷⁸)
• Platform: MB.EA-M (Mercedes-Benz Electric Architecture for mid-size vehicles), running MB.OS. (Naewna⁸⁰; Nation Thailand²³)
• Architecture: 800 V (Headlightmag¹⁰; Bangkokbiznews¹²)
• Battery: NMC, 85 kWh usable (Headlightmag¹⁰; Autolifethailand⁷⁸)
• Origin (TH): CKD-TH — locally assembled at the Thonburi plant, "ธนบุรีประกอบรถยนต์ สำโรง สมุทรปราการ" (Bangkokbiznews), the plant this doc calls TAAP; Thansettakij also names "โรงงานธนบุรีประกอบรถยนต์ จ.สมุทรปราการ". Autolifethailand ("ประกอบไทย") and Headlightmag ("ประกอบในประเทศ") confirm local assembly without naming the plant. Nation Thailand says the battery is locally produced, as on the CLA. Being CKD, it is not affected by the planned excise change for imported (CBU) EVs (Bangkokbiznews). (Bangkokbiznews¹²; Thansettakij¹¹; Nation Thailand²³)
• Thai trims: Thai spec sheets list one version, the GLC 300 4MATIC electric. The global GLC 400 4MATIC (94 kWh, 489 hp, 713 km WLTP, 330 kW DC) was named only in Autolifethailand's pre-reveal preview of the global range, with Thai specs then still to be confirmed — it is not a confirmed Thai trim. (Autolifethailand preview 2026-09-15⁸¹)

Lineup events / timeline#

Trims#

GLC 300 4MATIC electric — glc-300-4matic-electric (upcoming — no official Thai price yet)

Standard equipment (Thai spec sheets, Sep 2026)

• MBUX Hyperscreen 39.1″, one seamless screen across the dash (Headlightmag) — "the largest screen in any model of the brand" (Autolifethailand) — on MB.OS
• Illuminated grille (redesigned "Iconic Grille")
• Burmester 3D surround, 15 speakers, 670 W, Dolby Atmos
• Panoramic roof with SKY CONTROL
• DIGITAL LIGHT headlights
• MB.DRIVE driver assistance — 10 cameras, 5 radars, 12 ultrasonic sensors; Active Distance Assist DISTRONIC, Lane Keeping Assist, Active Brake Assist, Blind Spot Assist, 360° camera, Parking Assist 360
• 4-level regenerative braking, TERRAIN mode, interior camera

(Headlightmag¹⁰; Autolifethailand⁷⁸; Nation Thailand²³)

Verification matrix — GLC Electric#

• 2023 total Mercedes-Benz TH sales: ~12,000 units (ICE + PHEV + BEV) (Nation Thailand¹⁸)

• 2024 total Mercedes-Benz TH sales: 9,189 units (−30 % YoY) per Nation Thailand. CarNewsChina lists 4,887 — likely BEV-specific or a different definition; treat as ยังไม่ยืนยัน

• 2025 sales target: >10,000 units total (MarkLines²⁰)

• BEV-specific market share (2024): <2 % of TH BEV market (TH BEV total 70,137 units in 2024; Mercedes BEV-share ยังไม่ยืนยันneeds DLT breakout)

• Per-nameplate volume estimates (May 2026)

  • EQE SUV: largest BEV volume — ~300–600/yr ยังไม่ยืนยัน
  • EQS SUV: ~200–400/yr (after launch ramp)
  • EQE 300 Saloon: ~150–300/yr (post-2025 price cut)
  • EQS 450+ Saloon: ~50–150/yr
  • Maybach EQS 680: <50/yr (low-volume luxury)
  • G 580: <50/yr (low-volume luxury)
  • EQA, EQB: ~100–200/yr each
  • CLA EV: TBD — too new (BIMS 2026 launch only)

• Comparative position: In the 2024 TH BEV race, the Top 4 BEV brands were BYD (35.3 % share), MG, Neta, Tesla. Mercedes ranked outside the top 10 by BEV volume (~5th-6th in BMW + Audi

  • Volvo premium-tier subset).

• Notable industry events: Mercedes-Benz Thailand CEO Mathias Vogt publicly rejected price-war pressure, stating Mercedes will "not compromise on pricing" despite the stagnant 2024 market (Nation Thailand¹⁸) — this stance was somewhat contradicted by the August 2025 EQE price-cut wave, suggesting strategic walk-back.

• Customer feedback (Pantip / general): ยังไม่ยืนยัน. Common topics:

  • CKD vs CBU pricing debates
  • 5-yr unlimited-km warranty positively viewed
  • Sharge DC-charging access (1-yr free) seen as competitive vs rivals (BMW's IONITY/EleX access; Tesla's Supercharger network)