แฟ้ม⁠ข้อมูล Neta

• 2026 status (checked 2026-11-03). Old stock is still being sold, in small numbers: 295 Neta registrations Jan–Sep 2026 (rank 35 of 35, 0.1 % share) per Autolifethailand 2026-10-15¹, 140 of them in Q1 2026 (Autolifethailand 2026-05-14²), and Autolifethailand's Q1 2026 B-segment hatchback table lists 132 Neta V II (Autolifethailand 2026-05-07³; that article calls its figures "sales", ยอดขาย, and does not say they are registrations). Neta skipped Motor Show 2026 and is absent from the Motor Expo 2026 booth plan; neta.co.th stopped resolving (DNS check 2026-11-03); the Excise Department is pursuing EV 3.0 subsidy recovery (>฿2 bn received, 24,000 compensatory units owed). No trim is marked discontinued, because no dated end-of-sales source exists. Full evidence in "Sales status check — 2026-11-03".
• HEADLINE — brand in distress, May 2026. Parent company Hozon Auto entered bankruptcy reorganisation in China on 2025-06-12 (Bamboo Works⁴; Nation Thailand 2025-06-22⁵). Thai dealer network has contracted from 66 outlets in March 2025 → 53 in May 2025 → ~40 as of June 2025 (Autolifethailand 2025-06-04⁶). Thai assembly stopped completely by mid-2025 awaiting new investor capital; Thai Consumer Protection Council approved a class-action lawsuit in 2025-07-04 over warranty + spare parts breaches (Chiang Rai Times⁷; Indonesia Tribune⁸).
• Distributor Neta Auto (Thailand) Co., Ltd. — wholly-owned subsidiary of Hozon Auto. Originally signed an MOU with Arun Plus (PTT subsidiary) for CKD assembly study in 2022, but ultimately partnered with Bangchan General Assembly (BGA) for actual production (Paultan 2022-08-26⁹; Neta TH¹⁰).
• Entered Thailand 2022-08-24 (Bangkok brand launch + Neta V official-price reveal); first customer deliveries 2022-09-28; signed Thai government EV 3.0 incentive MOU 2022-11-24.
• Models historically sold in TH 3 nameplates:
  • Neta V (Aug 2022 launch, CBU-China, 38.5 kWh NMC initially → 40.7 kWh LFP MY2023; current MSRP ฿549,000 per ZigWheels but effectively clearance-only)
  • Neta V-II (March 2024, Thai CKD, facelift of V — Chinese-market name "Neta Aya"; current MSRP ฿549–569k; fire-sale at ฿299–319k from 2025-06-04)
  • Neta X (July 2024, CBU-China then CKD-TH from late 2024; current MSRP ฿739–799k; stock depleted by mid-2025 per Autolifethailand)
• Models shown but NOT launched in TH Neta GT (sports coupé, shown at Motor Expo 2023 + 2024), Neta L (range-extender mid-SUV, unveiled China April 2024), Neta S (sedan + Shooting Brake, unveiled at BIMS 2025). None received a Thai launch price. The promised "one new model per year from 2025" cadence (BitAuto¹¹) collapsed with the parent.
• Total BEV trims documented (May 2026) 7 active trims across V / V-II / X. All 3 V-family trims describe the same nameplate.
• Current price band (nominal) ฿299,000 (V-II fire sale, no warranty) – ฿799,000 (Neta X Smart) — but dealer availability is the binding constraint, not list price.
• 2024 sales (Jan–Nov) 6,534 units, −45.8 % YoY (Nation Thailand¹²). Full-year 2024 ≈ 7,900 units (Bitauto¹³).
• 2025 sales (Jan–May) 1,256–1,067 units, −48.5 % YoY; EV market share collapsed from 12 % (2023) → 4 % (Jan–May 2025) per DLT data (Khaosod English¹⁴).
• Cumulative Thai owners (mid-2025) >25,000 per Sun Baolong, May 2025 (Nation Thailand¹⁵). Roughly 22,000+ still active per Autolifethailand June 2025.
• Local plant Bangchan General Assembly (BGA), Min Buri district, Bangkok — Hozon Auto's first overseas plant. Capacity 20,000 units/year. CKD of V-II began 2024-03-15; CKD of X began late 2024. Production halted by mid-2025 awaiting investor capital.
• Cumulative net losses (Thai entity 2023) −฿1.8 bn (vs +฿80.77 m profit 2022). 2019–2023 cumulative loss ฿1.72 bn against ฿7.78 bn revenue (Nation Thailand¹²).
• EV 3.0 obligation overhang As of June 2025 Neta Thailand still owes ~21,440 vehicles in compensatory CKD production to qualify for EV 3.0 import duty rebates already paid out (only ~4,000 of 19,000 required units delivered) — Thai Excise Department demanded an additional ฿50 m bank guarantee (Nation Thailand 2025-06-25¹⁶; Autolifethailand⁶).

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Question. A catalogue check on 2026-11-03 flagged the four trims still listed as current as possibly discontinued, at medium confidence, because Neta lost its EV 3.0 standing: V-II Lite (trim 1256), V-II Smart (1257), X Comfort 401 (1258) and X Smart 480 (1259). The rule is that a trim is marked discontinued only with a dated primary or strong trade-press source.

Verdict: not marked discontinued; discontinuation stays ยังไม่ยืนยัน. No source says Neta Auto (Thailand) has stopped selling new cars. Official registration data says the opposite. New Neta cars were first-registered every month through January 2026, the newest month DLT has published, and at brand level through September 2026, per Autolifethailand. What remains is old stock being sold off, not new supply, and the brand is visibly retreating. All four stay listed as current.

Evidence#

Per-trim conclusion#

What would close this. Any one of three things:

• a dated notice from Neta Auto (Thailand) that new-car sales have ended;
• two independent Thai trade-press reports saying so;
• several consecutive months of DLT data with no NETA X or NETA V-II row. evchu reads each new DLT month on the 8th of the month. The discontinued date would then be the last month with registrations, cited to that month's DLT resource.

Price caveat found during this check. Thairath (2025-06-05) reported a dealer clearing Neta stock "from 569,000 baht to 299,000 baht", and more than 600 Neta EVs still waiting to be sold; it names no model or trim. ฿569,000 is the V-II Smart list price. Autolifethailand (2025-06-05, describing 2025-06-04) quotes withdrawn dealers selling V II stock at "299,000 – 339,000 บาท", also with no trim. This doc's fire-sale rows read Khaosod's ฿319,000 as the VAT-inclusive version of the same ฿299,000 car, not as a Smart price. Resolved on 2026-11-03: the V-II Smart's ฿319,000 (which evchu's own record called "extrapolated") is removed, because no source gives a Smart-specific fire-sale price; the Smart now carries no current price. The Lite keeps ฿299,000, the floor price that Thairath, Autolifethailand and Khaosod all quote, with trim attribution still ยังไม่ยืนยัน. Sources: Thairath 2025-06-05²⁹; Autolifethailand 2025-06-05⁶.

Fact-check 2026-11-03 — spec corrections#

An adversarial re-read of the spec sources this page already cites found evchu's figures disagreeing with them. Each value below was changed to match the source; nothing new was invented.

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Distinguish carefully. What happened in China is a court-supervised reorganisation under PRC Enterprise Bankruptcy Law — analogous to US Chapter 11, not Chapter 7. Hozon has not been liquidated. Neta Thailand has consistently insisted that it is a separate legal entity and "not subject to" the parent's bankruptcy — a position the Thai Ministry of Finance has formally confirmed (Nation Thailand 2025-06-25¹⁶). In practice, however, the Thai unit's revenue, parts supply, engineering support, and brand credibility all flow from the parent — and all have been disrupted.

Corporate timeline (China)#

Thai-specific impact#

Dealer network collapse (timeline)

The June 2025 collapse was triggered by:

1. Dealer protests at Excise Department (Thai Examiner 2025-06-13⁴⁶) — 18 Neta dealers filed a complaint demanding recovery of >฿200 m in unpaid debts owed by Neta Auto Thailand
2. Mass employee resignations (Khaosod English¹⁴) — staff at HQ dropped from ~50 to ~40 with further reductions expected
3. Chiang Rai showroom shutdown (Chiang Rai Times⁴⁷) — provincial showroom closures cascading

The fire sale — Neta V-II at ฿299,000

The defining inflection moment. On 2025-06-04 representatives at remaining dealer pages announced (Khaosod English¹⁴; Khaosod English X post⁴⁸):

• Neta V-II at ฿299,000 (or ฿319,000 with VAT) — but with all warranties stripped — versus a launch list price of ฿549–569k (−45 to −47 %)
• Stock estimated at ~400 Neta V-II units remaining, earmarked for export/fleet sales rather than retail
• Neta X inventory completely depleted by this point
• Customers ordering at the fire-sale price received no manufacturer warranty — a critical detail for anyone asking "should I buy a Neta in May 2026?"

This pricing constitutes a −฿250,000 / −45 % cut against the already-discounted ฿549k V-II Lite list price and a −฿270,000 / −47 % cut against the V-II Smart, in 14 months — possibly the single largest percentage price collapse on any current Thai BEV model.

Customer / owner impact

• Service centre status: Many service centres still nominally open but lack working capital for warranty claims — repairs depend on funding from China being released first (Autolifethailand⁶; Rest of World⁴⁹).
• Spare parts: Some customers report >10-month waits for spare parts (Chiang Rai Times⁵⁰). Neta Thailand opened a new Spare Parts Distribution Centre on Phetkasem Road (4,000 m², partner Nakhonchaisri Automobile Co., Ltd., capacity 120,000 SKUs) with operations starting May 2025 (Neta TH⁵¹; Grandprix⁵²) — but practical impact on owner experience appears limited.
• Warranty coverage: Original purchase came with 5 yr / 150,000 km vehicle warranty + 8 yr / 180,000 km battery warranty (V-II reservations received an "exclusive lifetime battery warranty"). Whether these will be honoured depends on Hozon emerging from reorganisation and Neta Auto Thailand's solvency — a binary risk for owner advisory.
• Class-action lawsuit: Thailand Consumer Protection Council's Subcommittee for Screening Litigation approved a class-action lawsuit against Neta on 2025-07-04 (Chiang Rai Times⁷; Indonesia Tribune⁸) — alleging service-centre refusal to repair, spare-parts unavailability, and demanding refunds. Filed by the Consumer Council under Thailand's 2015 Class Action Act. Status as of May 2026 ยังไม่ยืนยัน.
• Customer deposit refunds: Multiple complaints reported to Consumer Council on 2025-06-10 (Nation Thailand⁵). No public refund policy from Neta TH found. Individual buyers have initiated unilateral refund-claim processes.

Government / regulator response

Executive statements / quotes — Sun Baolong, GM Neta Auto Thailand

The same executive made markedly different public statements across 3 months:

• 2025-03-24 (BIMS 2025): "[Neta TH] will continue electric vehicle manufacturing in Thailand at full speed from June" after settling supplier debts in April–May. Targets 10,000 BEV sales in 2025, aim to become Thailand's #2 BEV brand, 50,000 sales / 6 models by 2029 (Nation Thailand 2025-03-25³⁶).
• 2025-04-29 (Phetkasem parts centre): "Currently, NETA serves more than 25,000 customers across Thailand … reflects our strong commitment to elevating the quality of after-sales service" (Neta TH⁵¹).
• 2025-05-16 (denial statement): Insists Hozon "is actively resuming normal operations through organisational optimisation"; characterises the Shanghai Yuxing court petition as "standard debt-dispute procedure, not evidence of financial collapse" (Nation Thailand¹⁵).
• 2025-06-12 (Hozon court filing day): "As long as NETA remains in China, NETA will stay in Thailand" — pledges debt + organisational restructuring continues. Posted to Neta TH Facebook; framed restructuring as "a government-led recovery effort under court supervision" — narrative directly contradicted within 10 days by an anonymous Thai supplier on the record stating "the local team was laid off by the end of May" (Nation Thailand⁵).
• No public statement found from Sun Baolong after Q3 2025. Whether he remains in role as of May 2026 is ยังไม่ยืนยัน — a focused gap-closer should check Neta TH's website press releases + LinkedIn.

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Distributor structure#

Neta Auto (Thailand) Co., Ltd. is a wholly-owned subsidiary of Zhejiang Hozon New Energy Automobile Co. — unlike GAC Aion (multi-distributor) or BYD (sole Rêver), Neta operates a factory-direct sales model with dealer franchisees handling retail. Original brand entry was led by Sun Baolong, who also heads Hozon's Southeast Asia business. The Thai unit is legally distinct from Hozon China per the Thai Ministry of Finance (Nation Thailand 2025-06-25¹⁶) — a fact Neta TH has leveraged heavily in messaging, though materially the parent's collapse has cut off engineering, parts, brand spend, and product-pipeline credibility.

The original 2022 MOU was with Arun Plus Co., Ltd. (PTT subsidiary) to study Thai CKD assembly (Paultan 2022-08-26⁹). Arun Plus never produced a single Neta vehicle. Production instead went to Bangchan General Assembly (BGA) via MOU signed 2022-11-24, with V-II CKD beginning March 2024.

Local manufacturing — Bangchan General Assembly (BGA)#

• Site: Bangchan General Assembly Co., Ltd., Khan Na Yao / Min Buri district, Bangkok — a contract-assembly facility owned by the Phra Nakorn Automobile Group (since 2005), established 1970 in a Thai-American partnership with GM (Wikipedia⁵³).
• Designation: Hozon Auto's first overseas plant (CnEVPost 2023-11-30⁵⁴; Electrive⁵⁵)
• Capacity: 20,000 units/year annual capacity
• Production lines started:
  • 2023-11-30 — small-batch trial production opens
  • 2024-03-15 — Neta V-II mass production starts (MarkLines⁵⁶; EqualOcean⁵⁷)
  • Q4 2024 — Neta X CKD begins; exports to Malaysia commence (Paultan⁵⁸; Carnewschina⁵⁹)
  • 2024-12-26 — 400 layoffs announced at the plant (Nation Thailand¹²)
  • 2025-Q2 — production effectively halts due to lack of CATL/supplier parts shipments from China + funding shortfall
• Status May 2026: ยังไม่ยืนยัน — likely idle / running only on stockpiled-parts inventory. No confirmation of restart published.

Charging network partnerships#

• PEA charging network — Neta integrates with PEA VOLTA stations (standard CCS2 access — not exclusive partnership) ยังไม่ยืนยันscope
• No major proprietary charging partnership publicly announced — unlike Aion (PEA strategic agreement) or BYD (own DC network)

Showrooms / dealer counts#

See "Dealer network collapse (timeline)" above. As of May 2026, the ZigWheels figure of 56 dealers and the Neta TH website dealer-finder are both presumed stale. Field-verification needed.

Warranty terms (as originally sold)#

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The model that launched Neta in Thailand. Front-motor FWD on Hozon's HEPT 3.0 platform with the company's "Magazine Battery"-style LFP pack (added MY2023). Globally the same nameplate was renamed "Neta Aya" in China from August 2023; in Thailand it remained "Neta V" until replaced on the price list by the facelifted V-II in March 2024. Chinese name: 哪吒 V / Nézhā V.

Lineage & platform#

• Generation: First (China launch 2020; original 38.5 kWh NMC). MY2023 refresh in Thailand from October 2023 — battery swap to 40.7 kWh LFP at unchanged ฿549k MSRP.
• Platform: Hozon HEPT 3.0 (battery management system with liquid cooling)
• Architecture: 400 V
• Origin: CBU-China for entire TH lifecycle (BGA CKD was reserved for V-II)
• Status May 2026: Effectively replaced by V-II in 2024 but still listed as a current model by ZigWheels and Neta TH; likely listing stale stock at ฿549k, no active deliveries. Treat as discontinued for new orders.

Lineup events / timeline#

Trims#

Neta V Lite — lite (legacy MY2022, NMC)

Neta V MY2023 LFP — lite-lfp (40.7 kWh LFP refresh)

Identical to Lite except:

Colors#

Sky Blue, Porcelain Blue, Silver Cloud White, Clear Sky Grey, Sakura Pink (5 launch colours; some replaced with Moonlight Green / Midnight Grey / Baby Blue / Milk Tea on V-II) — hexes ยังไม่ยืนยัน. Sources: Autolifethailand³⁰; Autolifethailand V-II³³.

Verification matrix#

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The facelifted Neta V, Thai-assembled, launched at Bangkok Motor Show 2024 (45th BIMS, March 2024) as the first Neta produced outside China. Smaller LFP battery (36.1 kWh vs 40.7 kWh on final V) but otherwise the same powertrain. Three distinct price phases: launch → mid-cycle clearance → fire sale.

Lineage & platform#

• Generation: First-gen Neta V facelift / Aya (China August 2023; Thailand March 2024)
• Platform: HEPT 3.0 (unchanged from V)
• Architecture: 400 V
• Origin: CKD-Thailand (BGA, Min Buri) from inception — Neta's first non-China assembly
• CN equivalent name: Neta Aya (哪吒 Aya)

Lineup events / timeline#

Trims#

Neta V-II Lite — lite ฿549,000 (list) / ฿299,000 (fire-sale, no warranty)

Standard equipment

• 14.6″ centre touchscreen + 12.0″ instrument display (Autolifethailand³³; corrected 2026-11-03 from "10.25″ + 7″")
• Rear parking camera
• 2 front airbags ("ถุงลมนิรภัยคู่หน้า 2 ตำแหน่ง")
• Black leather-covered seats, manual 6-way front seats
• Wireless phone charger (listed as a facelift addition; not assigned to a trim)
• V2L up to 3.3 kW
• 5 yr / 150,000 km vehicle warranty + 8 yr / 180,000 km battery (subject to corporate viability)
• Free NETA AC wallbox incl. installation (first-year insurance ยังไม่ยืนยัน — not on the Autolifethailand page)

Neta V-II Smart — smart ฿569,000 (list)

Identical drivetrain + dimensions; adds ADAS-Lite pack:

Distinctive equipment (vs Lite)

• Active safety listed under SMART only: full-speed adaptive cruise control, front-car-start reminder, forward collision warning, automatic emergency braking, lane keeping assist, lane departure warning (Autolifethailand³³)
• Blind-spot monitoring ยังไม่ยืนยัน — not on the Autolifethailand page
• 360° camera: not mentioned for V-II (only a rear camera)
• Wireless phone charging: listed for the facelift without a trim split, so not a confirmed Smart extra

Colors#

Moonlight Green, Silver Cloud White, Sakura Pink, Midnight Grey, Baby Blue (new vs V), Milk Tea (new vs V) — 6 colours; hexes ยังไม่ยืนยัน. Source: Autolifethailand³³.

Verification matrix#

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The second nameplate Neta brought to Thailand. Launched 2024-07-25 (Bangkok), produced as CBU-China initially, transitioning to BGA CKD by Q4 2024 (Thai-built X also exported to Malaysia from Aug 2024). Two trims, both 163 hp FWD, differing only in battery / range / ADAS.

Lineage & platform#

• Generation: First (China launch April 2024)
• Platform: Hozon Shanhai (山海) platform — newer than V's HEPT 3.0
• Architecture: 400 V
• Origin: CBU-China for the first 3 months; CKD-BGA from Q4 2024 for both Thai and Malaysian markets — second Hozon model assembled in Thailand
• Status May 2026: Inventory depleted by mid-2025 per Autolifethailand; stock-out. Listed at ฿739–799k on aggregators but likely unavailable for new orders.

Lineup events / timeline#

Trims#

Neta X Comfort 401 — comfort-401 ฿739,000 (list)

Standard equipment

• 15.6″ Full HD centre touchscreen + 8.9″ digital instrument (Autolifethailand³⁴; corrected 2026-11-03 from "8″")
• Perforated leather seats
• 8-speaker audio
• Electric panoramic glass roof with electric sunshade
• V2L up to 3.3 kW
• 6 airbags + ISOFIX
• 360° camera, ABS/EBD/BA, ESC, TCS, hill-start and hill-descent assist, TPMS, rear parking sensors
• Cruise control (not adaptive). Corrected 2026-11-03: the ADAS suite (ACC, FCW, AEB, LDW, LKA, BSM) is listed under SMART only, not standard
• 5 yr / 150,000 km vehicle warranty + 8 yr / 180,000 km battery
• Free wallbox + first-year insurance

Neta X Smart 480 — smart-480 ฿799,000 (list)

Adds:

Everything else identical to Comfort 401.

Colors#

ยังไม่ยืนยัน

Verification matrix#

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Neta GT — sports coupé#

Shown at Motor Expo 2023 (40th) and Motor Expo 2024 (41st) as a 2-door 2+2 coupé. Dual motor 462 hp, 580 km NEDC range, 0–100 in 3.7 s per Autolifethailand preview (Autolifethailand⁷⁵). Never received a Thai launch price. Was on the planned 1-model-per-year cadence but the Hozon collapse pre-empted it. Could return as an upcoming model if the Hozon restructuring restarts the product pipeline.

Neta L — range-extender mid-size SUV#

Unveiled in China 2024-04-22 (CnEVPost⁷⁶; Electrive⁷⁷). EREV with 1.5 L 4-cyl range-extender + 40.27 kWh battery, 310 km battery-only CLTC range. Announced for SE Asia in Q3 2024 (Paultan⁷⁸). Outside evchu's BEV scope as an EREV anyway. Did not launch in Thailand.

Neta S — sedan / Shooting Brake#

Sedan shown at BIMS 2023 (March 2023, Paultan⁷⁹); Neta S Shooting Brake debuted at BIMS 2025 (46th show, March 2025) as an "all-new" unveiling. Never received a Thai launch price (Wikipedia — Neta S⁸⁰). China-market price RMB 179,800–341,800. No Thai launch confirmed.

Neta U / Neta Aya separate-from-V-II / Neta EP39#

• Neta U (Wikipedia article exists Neta U Wikipedia⁸¹) — never sold in Thailand
• Neta Aya — already covered as the China-market name for the V-II
• Neta EP39 — referenced in BitAuto as "Q1 next year" launch in some markets ยังไม่ยืนยันnever confirmed for Thailand

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The headline dataset for evchu's price intelligence. Every documented Thai price action across the Neta lineup, in chronological order. The source column is critical — only Autolifethailand-primary observations should weight a "should I wait?" verdict; aggregator listings are noise.

Counts: 16 documented Thai price observations across V / V-II / X (excluding aggregator-stale 2026 listings); 6 launch prices, 9 discount/promo events, 1 stock-out.

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Notable reviews / coverage#

• 84Bangkok Post — "Detailing Neta's fall from grace" — best single-source narrativebangkokpost.com
• 49Rest of World — Chinese EV backlash — owner-experience focusrestofworld.org
• 85Nikkei Asia — "Neta in deep trouble" — financial focusasia.nikkei.com
• 86Momentum Works — "Painful reflections of a Chinese EV player's Thailand GM" — insider post-mortem ยังไม่ยืนยันcontent — paywalled / gatedthelowdown.momentum.asia
• 87Headlightmag — search for Neta V and V-II reviews [specific URL gap-closer]headlightmag.com

Known incidents / recalls#

• No safety recall identified for the Thai market as of May 2026 ยังไม่ยืนยัน

Pantip / customer feedback#

• Active Pantip threads documenting deposit-refund disputes, service-centre denials, spare-parts wait times >10 months [specific Pantip URLs to be added in gap-closer pass — search "Neta Pantip ปัญหา"]

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