The Hyundai file

• Distributor model Wholly-owned Hyundai subsidiary + third-party CKD partner. Hyundai Mobility (Thailand) Co., Ltd. is the direct sales/marketing/aftersales entity (founded Sep 2022, operationally launched April 2023), 100% owned by Hyundai Motor Company Korea. Local assembly is handled by a separate JV — Hyundai Mobility Manufacturing (Thailand) Co., Ltd. — partnering with Thonburi Automotive Assembly Plant Co., Ltd. (Thonburi family — same group that CKD-assembles Mercedes-Benz at TAAP), which has built The new 2026 IONIQ 5 N Line since 2026-06-29. This puts Hyundai's TH model closer to Mercedes (subsidiary
  • third-party CKD) than to BMW (subsidiary + wholly-owned CKD). (Just-Auto — Hyundai takes over Thai operations¹²; BOI press — BEV assembly approval Aug 2024¹³)
• Entered Thailand 2006 as Hyundai Motor (Thailand) Co., Ltd. — a JV between Sojitz Corporation (Japan, lead) and AAPICO Hitech (Thailand). HMTC operated as a third-party distributor for ~17 years until Hyundai Mobility (Thailand) Co., Ltd. was incorporated September 2022 and took over April 2023 — making TH the third ASEAN country (after Vietnam and Indonesia) where Hyundai operates a wholly-owned subsidiary rather than a third-party distributor. (AAA Weekly — Hyundai ASEAN plant¹⁴; Hyundai Worldwide — Ioniq Lab Bangkok¹⁵)
• First BEV in TH Kona Electric (OS-EV, 1st gen) imported CBU-Korea ~2019 under the prior HMTC-JV, ฿1.85–2.26 m. Left the official Thai line-up between 2021-05-15 and 2021-06-21 (archived hyundai.co.th "All Vehicles" menu; see the Kona section) — no 2nd-gen Kona Electric replacement in TH. (hyundai.co.th 2021-05-15¹⁶; hyundai.co.th 2021-06-21¹⁷)
• First IONIQ-brand BEV in TH IONIQ 5 — TH launch 2023-11-29 at Thailand International Motor Expo by the newly-established Hyundai Mobility Thailand. Initial 3-trim lineup: Premium ฿1.699 m / Exclusive ฿1.899 m / First Edition ฿2.399 m. (HeadLightMag launch 2023-11-29¹⁸)
• Models on sale (2026-11-03, official site) 2 BEVs — The new 2026 IONIQ 5 N Line (Thai-assembled, ฿1,699,000) and IONIQ 5 N (CBU-Korea, ฿3,999,000). IONIQ 5 Premium / Exclusive and IONIQ 6 left the official menu between 2026-07-20 and 2026-10-14 (see the 2026-11-03 update above). (hyundai.com/th¹)
• Models on sale (May 2026, historical) 4 nameplates — IONIQ 5 (mid-size E-GMP SUV/crossover, 2 base trims + N Line) · IONIQ 5 N (E-GMP performance hyper-EV) · IONIQ 6 (D-segment streamliner sedan) · Inster (small city BEV, K1 platform — expected H1 2026 launch to checkstatus). The Kona Electric has been out of the lineup since mid-2021.
• Total current BEV trims on sale (May 2026) 5–6 — IONIQ 5 Premium, IONIQ 5 Exclusive, IONIQ 5 N Line, IONIQ 5 N, IONIQ 6 Exclusive, plus Inster (1–2 trims, expected H1 2026 to checklaunch date).
• Current BEV price band (2026-11-03) ฿1,699,000 (The new 2026 IONIQ 5 N Line, Thai-assembled; launch offers ฿1,399,000 / ฿1,449,000 for limited lots) – ฿3,999,000 (IONIQ 5 N, CBU). (hyundai.com/th¹ menu, live 2026-11-03)
• Current BEV price band (May 2026, historical) ~฿900,000 (Inster, expected — not yet on TH price list to check) – ฿3,790,000 (IONIQ 5 N, CBU-Korea). With discounts: IONIQ 5 Premium can be had for ฿1,399,000 under the late-2024 MY2024 promo (−฿300,000 from list).
• CKD vs CBU split (2026-11-03)
  • Thai-assembled (HMMT × Thonburi, Bang Pu Industrial Estate, Samut Prakan): IONIQ 5 N Line since 2026-06-29. SKD, per Hyundai Mobility Thailand's managing director (วัลลภ เฉลิมวงศาเวช) quoted by The Standard ("ฐานการผลิตแบบ SKD … ที่บางปู"); Autolife's lot-2 article URL also says "skd". The Autolife and 9carthai launch texts and the official site only say "ประกอบในประเทศไทย" [◐ — one press quote]. Local content 46% (The Standard). (Autolifethailand³; The Standard 2026-06-29⁵)
  • CBU-Korea: IONIQ 5 N only.
• CKD vs CBU split (May 2026, historical)
  • CBU-Korea (Ulsan / Asan): all current BEVs — IONIQ 5, IONIQ 5 N, IONIQ 5 N Line, IONIQ 6, Inster.
  • CKD-Samut Prakan (HMMT × Thonburi): starts H1 2026 with IONIQ 5 + IONIQ 6 [date unconfirmed — BOI approval Aug 2024, plant build-out underway as of late 2025].
• Local plant Hyundai Mobility Manufacturing (Thailand) Co., Ltd. — Bang Pu (New) Industrial Estate, Samut Prakan (Autolifethailand 2026-06-29; The Standard 2026-06-29 quotes the MD: "โรงงานตั้งอยู่ที่บางปู"). The earlier "Bang Sao Thong subdistrict" guess is superseded. Producing since 2026-06-29: it assembles The new 2026 IONIQ 5 N Line, Hyundai's first Thai-assembled BEV (SKD with 46% local content, per Hyundai Mobility Thailand's MD in The Standard of 2026-06-29). JV with Thonburi Automotive Assembly Plant Co., Ltd. Investment ฿1 billion (USD ~28 m) approved by BOI August 2024. Initial annual capacity: ~5,000 BEVs + batteries. Hyundai's second ASEAN BEV plant after Cikarang, Indonesia (which started IONIQ 5 CKD in March 2022). The IONIQ 6 in the 2024 plan had not been built there by 2026-11-03. (Autolifethailand 2026-06-29³; The Standard 2026-06-29⁵; BOI press release Aug 2024¹³; Bangkok Post — HMMT post-2026 output¹⁹; Just-Auto — Hyundai TH BEV plans²⁰)
• Showrooms (May 2026) ~32 authorised Hyundai dealers across 32 cities [per ZigWheels TH; needs OEM cross-check], plus the IONIQ Lab experiential pop-up at True Digital Park Bangkok (opened December 2023, ฿500 m investment) — Hyundai's first IONIQ-branded experience centre in ASEAN. (Hyundai Worldwide — Ioniq Lab opening¹⁵; Thaiautonews — Bt500m IONIQ Lab²¹)
• 2024 Hyundai TH BEV registrations unverifiedDLT registration data needed; Hyundai is not in DLT BEV top-10 by unit volume so likely <2,000 units.

• marketing + the EV3.5 commitment narrative than competing Korean brands like Kia (still distributed via the Yontrakit Group). Second, Hyundai's CKD-Samut Prakan plant, under construction since 2024 with H1 2026 ramp-up, will make Thailand Hyundai's second ASEAN BEV manufacturing site after Indonesia — but unlike Cikarang (which is Hyundai-owned), Thailand uses a Thonburi-partnered third-party assembler. This is a hybrid model with Indonesia-class commitment (local battery assembly + 2× import-to-export ratio under EV3.5) delivered through a third-party plant footprint. Third, E-GMP's 800 V architecture is the moat differentiator vs Chinese BEVs in the ฿1.5–2 m segment — at ~17-minute 10–80% DC charging on a 350 kW Ultra-Fast charger, IONIQ 5 and IONIQ 6 are faster-charging than any Chinese EV in their segment (most use 400 V LFP platforms with 80–150 kW DC peak). This is exactly the segment story Hyundai TH is trying to tell against the BYD Atto 3, GWM Ora 03, Tesla Model Y, and Neta Aya.

The competitive context: the IONIQ 5 (฿1.699–1.988 m) competes head-on with Tesla Model Y (฿1.799 m base), Volvo EX30 Twin (฿1.749 m CKD-Rayong), BYD Sealion 6 DM-i (PHEV, but cross-shopped), Zeekr X (฿1.190–1.390 m, undercut significantly) and Kia EV6 (฿2.349 m). The IONIQ 6 (฿1.899 m) is a more lonely proposition — closest competitor is the BYD Seal Performance (฿1.449 m, way under), Tesla Model 3 Highland (฿1.649 m), Xpeng P7 (grey-import only) and the Zeekr 007 (฿1.59 m). The IONIQ 5 N (฿3.79 m) is in a near-empty room: the only mass-production BEV-N performance car in TH bar the ABT-tuned Audi RS e-tron GT (grey-import only) and the upcoming BMW i4 M50 LCI (฿5.149 m, much pricier). The Inster will land at ~฿900 k–1.0 m and compete directly with BYD Atto 2 (~฿850 k expected), GAC Aion UT (~฿800 k), Wuling Bingo EV (~฿700 k CBU-China), and the Neta Aya 03 (~฿650 k).

The EV3.5 obligation is the strategic axis: Hyundai imported ~2,000–3,000 IONIQ-brand BEVs CBU between Nov-2023 launch and end-2025; under EV3.5 it must locally produce 2× imports by end-2027. That's the gating constraint forcing the H1 2026 CKD ramp.

Hyundai Mobility (Thailand) Co., Ltd. is the in-country sales, marketing, distribution, and aftersales subsidiary of Hyundai Motor Company (Seoul). Headquartered in Bangkok with the IONIQ Lab experiential centre at True Digital Park. Capitalised at ~฿70 million at incorporation September 2022. Operations commenced April 2023. Current managing director (May 2026) unverified. (LinkedIn — Hyundai Mobility Thailand²²; DataForThai company record²³)

Unlike BMW (direct subsidiary + wholly-owned CKD plant) and unlike BYD (single licensed distributor Rêver Automotive), Hyundai Thailand operates a two-entity model: a wholly-owned distributor (Hyundai Mobility Thailand) plus a JV-CKD partner (Hyundai Mobility Manufacturing Thailand × Thonburi Automotive). This mirrors Mercedes-Benz Thailand's structure — Mercedes is a direct subsidiary that uses third-party assembler TAAP (also Thonburi family) for CKD. The Thonburi family thus assembles two competing premium BEV brands locally (Mercedes EQE/EQS at TAAP since 2022, soon Hyundai IONIQ 5/6 at HMMT-Thonburi from 2026).

Corporate structure#

Legacy distributor unwind. Sojitz didn't exit Thai Hyundai operations entirely when HMC took over distribution in 2023 — Sojitz Automotive Group (Thailand) retained 3 showrooms as a dealer within the new Hyundai Mobility Thailand network. This makes Sojitz TH a unique case: a former exclusive distributor that became a dealer under the new subsidiary regime. (Compare: when Mazda took over from Sukosol Mazda in 2010s, the prior distributor exited entirely.) (Sojitz Automotive Thailand²⁴)

Comparative distribution model#

Manufacturing — Hyundai Mobility Manufacturing (Thailand)#

• Site: Bang Pu (New) Industrial Estate, Samut Prakan, per Autolifethailand's 2026-06-29 launch article, which also names Thonburi Automotive Assembly (ธนบุรีประกอบรถยนต์) as partner,

  ฿1 bn invested and 5,000 cars/year capacity including battery assembly. (Autolifethailand³) The earlier "Bang Sao Thong" guess is superseded. The Standard (2026-06-29) quotes the MD placing the plant at Bang Pu too.

• Status (2026-11-03): producing. First model on sale 2026-06-29: The new 2026 IONIQ 5 N Line. No Thai-assembled IONIQ 6 has appeared; IONIQ 6 left the official menu by 2026-10-14.
• Launch-day facts from Hyundai Mobility Thailand (The Standard, 2026-06-29): SKD assembly; 46% local content; initial output and sales ~100 cars/month; start "slightly later" than planned; 2026 sales target 2,800 cars (2,300 in 2025); about 400 IONIQ 5 were imported under EV3.5, so 800 must be built locally. The MD also said one more new EV will launch "this year" — model not named unverifiednot listed. (The Standard 2026-06-29⁵)
• Status (May 2026, historical): Under construction / pre-launch — BOI approval received 2024-08, investment ₿1 bn (USD ~28 m), groundbreaking 2024-Q4 unverifiedBOI approval was Aug; first production scheduled H1 2026. Plant is in build-out + commissioning as of May 2026.
• Owner: Hyundai Mobility Manufacturing (Thailand) Co., Ltd. — JV between Hyundai Motor Company and Thonburi Automotive Assembly Plant [equity split unverified].
• Models planned for local assembly (2024 plan): IONIQ 5 + IONIQ 6. Only the IONIQ 5 (as The new 2026 IONIQ 5 N Line) is built there as of 2026-11-03. IONIQ 9 / 7 long-wheelbase SUV unverifiedpossible Phase-2 addition.
• Initial annual capacity: ~5,000 BEVs/year + battery packs (NMC). (Bangkok Post — HMMT 5,000 units¹⁹)
• First Thai-assembled car on sale: 2026-06-29, The new 2026 IONIQ 5 N Line. The 2024 target was H1 2026; the MD told The Standard the start came "slightly later" than planned. (The Standard 2026-06-29⁵)
• Battery assembly: Co-located battery pack assembly facility approved as part of the same BOI package — first overseas Hyundai battery facility in ASEAN outside Cikarang Indonesia (which supplies LG Energy Solution NMC packs).
• EV3.5 commitment: Hyundai must produce 2× imports locally by end-2027 to satisfy import-tariff-reduction obligations (3.5-pricing scheme rules). (Bangkok Post — HMMT may adjust output post-2026¹⁹)

Showrooms / service / parts#

IONIQ Lab note. The IONIQ Lab at True Digital Park is one of Hyundai's most ambitious brand-experience builds in ASEAN — a permanent ~700 m² interactive space showcasing the IONIQ 5, IONIQ 5 N, and concept exhibits (RN22e Rolling Lab shown at BIMS 2024). Opened December 2023, ₿500 m total invested. Doubles as test-drive booking centre, brand café, and future-mobility showcase. (The EV Report²⁷)

Charging network partnerships#

• EleX by EGAT — unverifiedspecific Hyundai-branded partnership; likely third-party access via plug-and-charge rather than co-branded network.
• EVolt by Banpu Next — unverifiedspecific Hyundai partnership.
• PEA Volta / MEA Volta — third-party public networks accessible to all EVs with CCS2 connectors.
• Hyundai E-pit (Korea-only) — not present in Thailand as of May 2026 to check. Hyundai Korea's 350-kW Hyundai-branded Ultra-Fast network has not been replicated in TH; Hyundai TH relies on third-party networks.

IONIQ 5 / 5 N / 6 use the 800 V E-GMP DC capability, so they can take full advantage of any 350-kW Ultra-Fast charger in TH (EleX 360-kW stations, EA Anywhere, ChargeNow at BMW dealers [shared standard CCS2], etc.). Most Thai DC chargers are 50–150 kW generation-1 hardware though, so the practical charging speed is typically 150–240 kW (still ~3× faster than 400-V Chinese EV counterparts).

Home charging — Hyundai Wallbox#

• Hyundai-branded 7.4 kW AC wallbox included free with all IONIQ-brand BEV purchases (IONIQ 5 / 5 N / 5 N Line / 6), including standard installation. (HeadLightMag IONIQ 5 promo²⁸)
• Wallbox provider: Hyundai Home Charger brand, manufactured by unverifiedpossibly Schneider or Wallbox.com Asia.
• 3-year warranty on the wallbox.
• No bundled wallbox is mentioned for the upcoming Inster (the model will likely have only a portable charging cable as in the European-market spec) to checkwhen TH Inster launches.

Warranty terms (Hyundai Mobility Thailand BEV package)#

• Vehicle warranty: 5 years / 150,000 km (industry-standard Korean OEM warranty — same as Kia).
• High-voltage battery warranty: 8 years / 160,000 km (same as BMW, Volvo, MG; shorter than BYD's 8/200 k but longer than some Chinese marques' 6/150 k).
• Roadside assistance: 5 years unlimited (HeadLightMag IONIQ 5 N²⁹).
• Free first-10-service labour: 10 years / 150,000 km — one of the most generous service-bundle offers in TH BEV (Hyundai pays labour for the first 10 scheduled services, customer pays only parts/oils). (HeadLightMag IONIQ 5 MY2024³⁰)
• V2V (Valet to Vehicle) home pick-up service: 2× per year for 5 years in Bangkok area (collect car for service, return it). Distinctive TH-exclusive perk.
• Hyundai Home Charger: 3-year warranty, free installation included with vehicle purchase.
• Bluelink + OTA (2026-06-29 →): free for the first 3 years from delivery on The new 2026 IONIQ 5 N Line — the first Bluelink car in Thailand. Warranty on that car: 5 yr / 150,000 km vehicle, 8 yr / 160,000 km high-voltage battery (whichever first). (hyundai.com/th leaflet, printed Jun 2026²; The Standard 2026-06-29⁵)

Sources for warranty package: HeadLightMag IONIQ 5 launch 2023-11-29¹⁸; HeadLightMag IONIQ 5 MY2024 EV3.5³⁰; HeadLightMag IONIQ 5 N²⁹

External links#

• Official site: https://www.hyundai.com/th/en²⁶
• IONIQ Lab visitor info: True Digital Park, Sukhumvit 101, Bangkok — public hours unverified
• Pantip BEV threads: search "Hyundai IONIQ 5 Pantip" and "IONIQ 6 Pantip" — multiple owner threads, mostly positive on charge speed + cabin space; complaints centre on price-drop resentment (early-2024 buyers vs late-2024 ฿300k discount holders)
• Headlightmag tag: https://www.headlightmag.com/?s=ioniq³¹
• Autolifethailand tag: https://autolifethailand.tv/?s=hyundai+ioniq³²

Hyundai's first IONIQ-branded TH model and the only Hyundai BEV with 3 distinct trim/spec tiers (Premium SR / Exclusive LR / N Line LR). The IONIQ 5 anchors Hyundai's TH BEV story: the visual identity-card of the brand (squared-off 80s retro lines, Parametric Pixel lighting), the EV3.5 production volume driver (the first model HMMT assembles: The new 2026 IONIQ 5 N Line, since 2026-06-29), and the segment-defining 800 V mass-market SUV. Competes against Tesla Model Y, Volvo EX30, BYD Sealion 6 DM-i (PHEV cross-shop), Zeekr X, and Kia EV6.

Lineage & platform#

• Generation: NE — first generation, global launch 2021-04. TH launch 2023-11-29. Hyundai globally facelifted ("LCI" / minor change) the NE in 2024-08 with 84 kWh battery option, refreshed lighting, larger 6.6 → 11 kW AC charger, more rigid body. TH received the facelift content in two stages — the MY2024 EV3.5 price-cut variant (Aug 2024) updated battery capacities to 58 / 72.6 kWh (still pre-facelift mechanically but with updated EV3.5-priced sticker), and then the N Line Long Range variant (Feb 2025) brought the 84 kWh facelift battery + N Line cosmetics. Pre-facelift Premium + Exclusive remained on 58 / 72.6 kWh battery sets through May 2026.
• Platform: E-GMP (Electric-Global Modular Platform) — Hyundai Motor Group's dedicated BEV platform, also shared with Kia EV6, Kia EV9, Genesis GV60, Electrified G80, Electrified GV70.
• Architecture: 800 V (one of the first mainstream BEVs at this voltage, predating BMW Neue Klasse by 4 years).
• Battery technology: NMC (Nickel-Manganese-Cobalt) prismatic / pouch (SK On / LG Energy Solution supply). Capacities: 58 kWh (Premium SR), 72.6 kWh (Exclusive LR), 84 kWh (N Line LR, post-facelift).
• Origin (TH): CBU-Ulsan / Asan, Korea 2023-11 → 2026-10 (Hyundai Ulsan Plant 3, the dedicated E-GMP assembly line: the Premium, Exclusive and First Edition trims, and the imported N Line Long Range from 2025-02-20 until the Thai-assembled car replaced it on 2026-06-29, with the CBU trims off the official menu between 2026-07-20 and 2026-10-14). Thai-assembled (SKD), 2026-06 → current: The new 2026 IONIQ 5 N Line, on sale 2026-06-29, assembled at Hyundai Mobility Manufacturing (Thailand)'s plant in Bang Pu Industrial Estate, Samut Prakan, with Thonburi Automotive Assembly. Hyundai's own site says only "assembled in Thailand"; SKD is the MD's word in The Standard. (hyundai.com/th — The new 2026 IONIQ 5 N Line¹, Autolifethailand 2026-06-29³, The Standard 2026-06-29⁵)

Lineup events / timeline#

Trims#

IONIQ 5 Premium SR (RWD) — premium — DISCONTINUED (last list ฿1,699,000)

Standard equipment (IONIQ 5 Premium)

• Dual 12.3″ displays — TFT instrument cluster + central infotainment touchscreen
• Parametric Pixel LED headlights + rear lights (signature IONIQ design)
• Bluelink connected services (3 years free) — remote climate, remote charge, find-my-car unverifiedcontradicted: never cited, and hyundai.com/th (2026-11-03) presents Bluelink in The new 2026 IONIQ 5 N Line as a first in Thailand. Dropped from this page. (hyundai.com/th¹)
• Hyundai SmartSense L2+ ADAS suite — Adaptive Cruise w/ stop-and-go, Lane-Following Assist, Forward Collision-Avoidance Assist, Blind-Spot Collision-Avoidance, Rear Cross-Traffic Assist, Driver Attention Warning
• 6-speaker audio
• Wireless Apple CarPlay + Android Auto
• Sliding "Universal Island" centre console (140 mm fore-aft slide)
• Sliding rear bench (135 mm slide)
• Heat pump + battery preconditioning
• Vehicle-to-Load (V2L) 3.6 kW — interior outlet + exterior outlet (via included CCS2-to-220V dongle)
• Front + rear parking sensors + Surround-View Monitor
• Wireless phone charging
• Tilt + telescopic heated steering wheel
• 8-way power driver's seat
• 19″ aerodynamic alloys
• Heat-reflective windshield
• Dual-zone climate

Distinctive features (vs Exclusive)

• 58 kWh battery (vs 72.6 kWh Exclusive)
• 170 PS (vs 217 PS Exclusive) — same 350 Nm torque
• 6-speaker audio (vs BOSE 8-speaker Exclusive)
• Manual tilt steering only (vs power tilt-and-telescope on Exclusive to check)
• No HUD / no ventilated seats (Exclusive adds these to check)

IONIQ 5 First Edition — first-edition — DISCONTINUED (launch ฿2,399,000)

Added 2026-11-12 from its ECO Sticker filing: the launch-edition top trim, which the catalogue did not carry.

IONIQ 5 Exclusive LR (RWD) — exclusive — DISCONTINUED (last list ฿1,829,000)

Standard equipment (Exclusive) — additions vs Premium

• BOSE Premium audio — 8 speakers (vs 6 stock)
• Ventilated front seats to checkTH std vs option
• Power tilt + telescope steering wheel
• Vision Roof (fixed glass panoramic roof) to checkTH spec
• Memory power driver's seat (3 positions)
• Augmented Reality HUD to checkTH availability
• Battery preconditioning button (manual override)
• Premium leather upholstery (vs Premium eco-leather)
• Heated rear outboard seats

IONIQ 5 N Line Long Range RWD (post-facelift) — n-line — ฿1,699,000 (Thai-assembled since 2026-06-29; was ฿1,988,000 CBU)

One trim row, not two (decision 2026-11-03). The Thai-assembled "The new 2026 IONIQ 5 N Line" carries the same trim label as the imported car (Long Range RWD), the same 84 kWh / 800 V pack, the same 168 kW (228 PS) / 350 Nm single rear motor, the same 530 km WLTP and the same 20″ wheels and body. The imported car was replaced, not joined: it left the official menu between 2026-05-13 and 2026-07-20, and The Standard reports the new car as cheaper than the import from South Korea "ที่ตั้งราคาไว้ 1.988 ล้านบาท". So evchu treats the switch to local assembly as a price and origin change on the existing trim. The ฿1,988,000 → ฿1,699,000 drop then sits on one price line, which is the story a buyer needs. (BMW i5 has separate CKD and CBU rows because both are sold at once, with different specs; that does not apply here.) The small differences are recorded below.

The N Line is the post-facelift 84 kWh trim — different from the pre-facelift Premium / Exclusive (still 58 / 72.6 kWh). Notably, this trim brings the larger 84 kWh battery + 530 km range that the facelifted global IONIQ 5 ships with — putting it within striking distance of Tesla Model Y Long Range (565 km WLTP) and Volvo EX30 Twin (476 km WLTP). The N Line is cosmetic-and-tuning ("Hyundai N Performance" branding without the full "N" hardware) — body kit, 20″ N alloys, black/Alcantara cabin, sportier steering wheel — but mechanically still a single-motor RWD car.

The CBU-era rows above (0–100 7.4 s, 11 kW AC, 17 min) describe the imported car; the Thai-assembled values are in the comparison table at the top of this trim.

Standard equipment (N Line) — additions vs Exclusive

• N Line exterior body kit — sporty front + rear bumpers, side skirts, gloss-black accents, N Line badging
• 20″ N Line alloys
• N Line interior — black leather + Alcantara sports seats with red contrast stitching, N Line shift knob, N Line steering wheel, metal pedals
• Larger 84 kWh battery with +49 km range (481 → 530 km WLTP, Autolifethailand 2025) vs Exclusive's 72.6 kWh
• Upgraded 11 kW AC charger (vs 10.5 kW) — CBU car only; the Thai-assembled car is quoted at 10.5 kW AC (Autolifethailand 2026³)
• Updated facelift exterior — refreshed front fascia, slimmer Pixel-LED signature, new lower bumper, updated rear diffuser
• Wireless Apple CarPlay + Android Auto standard
• All Exclusive features retained (BOSE, ventilated seats, etc.) — for the Thai-assembled car the official leaflet and Autolife 2026 confirm BOSE with external amplifier (8 speakers per Autolife), heated + ventilated power front seats, Zero Gravity driver's seat with leg rest, 2-position memory and Vision Roof with power shade; no HUD is listed
• Thai-assembled car (2026-06-29 →): Bluelink connected services (official site: a first in Thailand); genuine-leather seats with N logo; steering wheel inspired by the IONIQ 5 N; V-shape front bumper, rear diffuser, N Line badge, 20″ model-specific alloys; Parametric Pixel lights; V2L up to 3.6 kW; free home charger and installation; Bluelink + OTA free for 3 years from delivery. (hyundai.com/th¹; hyundai.com/th leaflet, printed Jun 2026²; Autolifethailand 2026³)

Colors (IONIQ 5)#

[partial — TH-spec available colours per trim need configurator capture; some global colours like Mystic Olive may not be TH-listed]

Versus competitors#

Sources — IONIQ 5#

• 18HeadLightMag — IONIQ 5 launch 2023-11-2929 Nov 2023 · headlightmag.com
• 30HeadLightMag — IONIQ 5 MY2024 EV3.5headlightmag.com
• 28HeadLightMag — IONIQ 5 promo MY2024headlightmag.com
• 35HeadLightMag — IONIQ 5 discount-2headlightmag.com
• 43HeadLightMag — IONIQ 5 launch preview2023-10 · headlightmag.com
• 36Autolifethailand — IONIQ 5 N Lineautolifethailand.tv
• 37GrandPrix — IONIQ 5 N Linegrandprix.co.th
• 34Paultan — IONIQ 5 CKD price droppaultan.org
• 38Paultan — BIMS 2025 IONIQ 5 faceliftpaultan.org
• 41Wikipedia — Hyundai Ioniq 5en.wikipedia.org
• 44Hyundai Mobility Thailand IONIQ 5 spec page — redirects to the N Line page since 2026 (see timeline)3 Nov 2026 · hyundai.com
• 1hyundai.com/th — The new 2026 IONIQ 5 N Line highlights (fetched 2026-11-03)3 Nov 2026 · hyundai.com
• 2hyundai.com/th — The new 2026 IONIQ 5 N Line spec leaflet (TH), printed Jun 2026 (fetched 2026-11-03)2026-06 · hyundai.com
• 3Autolifethailand — IONIQ 5 N Line (2026) Thai-assembled, 2026-06-2929 Jun 2026 · autolifethailand.tv
• 6Autolifethailand — IONIQ 5 N Line lot 2, 2026-09-088 Sep 2026 · autolifethailand.tv
• 49carthai — The new 2026 IONIQ 5 N Line, 2026-06-2929 Jun 2026 · 9carthai.com
• 5The Standard — Hyundai Thailand EV production, 2026-06-29 (MD quotes: SKD, Bang Pu, 46% local content)29 Jun 2026 · thestandard.co
• archive.org captures of the official model menu: 2025-09-18³⁹, 2026-01-21¹⁰, 2026-05-13⁴⁰, 2026-07-20⁷, 2026-10-14⁸

Verification matrix — IONIQ 5#

Hyundai's flagship performance BEV, the IONIQ 5 N is the world's first mass-production E-GMP-platform N-tuned BEV and arguably the most successful "EV that drives like an ICE M-car" execution to date. Globally launched 2023-07 at Goodwood Festival of Speed, TH launch 2024-09-26 at ฿3,790,000. Genuinely halo product for Hyundai TH — the IONIQ 5 N sits in a near-empty room in Thailand: there's no direct BEV competitor in the ฿3–5 m performance band (BMW i4 M50 LCI at ฿5.149 m is the closest, much pricier). Cross-shoppers might include Porsche Taycan (CBU-Germany, ฿6 m+) and Tesla Model 3 Performance (~฿2.3 m, much less expensive but lower output). The 5 N is CBU-Ulsan only — no CKD plans.

Lineage & platform#

• Generation: NE — same chassis as base IONIQ 5 but with comprehensive N tuning: dual-motor AWD, larger 84 kWh battery, reinforced subframe + body shell (42 additional welds), N-tuned suspension (lower ride, larger anti-roll bars), 400 mm front brakes, 360 mm rear, 21″ forged alloys with Pirelli P Zero N tires.
• Platform: E-GMP (same as base) but with N-specific hardware — most importantly the eLSD electronic limited-slip differential on the rear axle and N e-Shift simulated 8-speed transmission with rev-matching.
• Architecture: 800 V + 84 kWh NMC pack (same as facelift IONIQ 5 N Line but with higher discharge rate).
• Origin (TH): CBU-Ulsan, Korea. No CKD plans — IONIQ 5 N is a niche-volume halo and will remain CBU.

Lineup events / timeline#

Trims#

IONIQ 5 N AWD — n — ฿3,999,000 (was ฿3,790,000)

Standard equipment (IONIQ 5 N) — N-exclusive hardware

• N Grin Boost — 10-second 478 kW / 650 PS / 770 Nm overboost, callable every 60 seconds via steering-wheel "N Grin Boost" button (red)
• N e-Shift — Hyundai's most-publicised software innovation: simulated 8-speed DCT with rev-matching, gear-hold, and "engine braking" haptic + audio feedback. Mimics the feel of an ICE performance car shifting. Toggleable on/off.
• N Active Sound+ — three synthetic powertrain sound profiles (Ignition: V8 muscle car, Evolution: high-revving 4-cyl turbo, Super Sonic: fighter-jet whoosh)
• N Race modes — Sprint (acceleration-optimised) / Endurance (thermal-managed for sustained track use)
• N Battery Preconditioning — Drag Race / Track modes (heats or cools battery to optimal temp before launch)
• N Launch Control — 3-stage launch with target slip control
• N Brake Regen — max 0.6 G regen (highest of any production EV) with brake-pedal feedback simulation
• N Drift Optimizer — rear-bias torque + eLSD configuration for drifting with adjustable slip angle
• N Pedal — Hyundai's i-Pedal one-pedal driving in N-tuned form
• eLSD electronic limited-slip differential on rear axle
• 21″ N forged alloys
• Pirelli P Zero N tires (track-spec compound)
• 400 mm / 360 mm vented discs (4-piston front, 1-piston rear)
• N-tuned suspension (lower ride height, larger anti-roll bars, N-specific damper tune)
• N-themed interior — sports bucket seats (heated + ventilated), Alcantara + leather, N-stitched steering wheel with N Grin Boost
  • N e-Shift buttons, N pedals, N door sills
• Rest of the standard kit (listed in full — the IONIQ 5 N is its own model in the catalogue, so there is no sibling trim to inherit from; per Autolifethailand 2026-03-28⁹, the Thai-spec equipment list): Parametric Pixel LED headlights and tail lights with auto headlights and LED DRL; Vision Roof glass roof with power sunshade; acoustic windscreen, auto wipers, power-folding mirrors with LED indicators, pop-up door handles; smart power tailgate; dual-zone auto A/C with rear vents; 64-colour ambient light; reclining 60:40 rear seat; tilt/telescopic steering with regen paddles; electric parking brake with Auto Brake Hold; digital centre mirror; smart key and push start; one-touch windows with anti-pinch; 12.3″ digital cluster, 12.3″ touchscreen and head-up display; Apple CarPlay / Android Auto, Bluetooth, USB-C and 4 USB charging ports; BOSE audio with external amplifier, 8 speakers; wireless charger; V2L; SmartSense (smart cruise with Stop & Go, lane following, forward collision-avoidance incl. junction turning, lane keeping, blind-spot collision-avoidance, safe exit, blind-spot view monitor, 360° camera, driver attention warning, rear cross-traffic collision-avoidance); multi-collision brake; VESS; 6 airbags; ABS / EBD / BA, ESC, hill-start assist. Front seats are manually adjusted N Light sports buckets (heated + ventilated). Bluelink [contradicted]: hyundai.com/th and The Standard (2026-06-29) say Bluelink first arrived in Thailand with The new 2026 IONIQ 5 N Line; dropped from this page. (Replaced 2026-11-10: this line read "All base IONIQ 5 features", which names no trim in the catalogue.)

Distinctive features (vs all other IONIQ 5 trims)

The IONIQ 5 N is mechanically a different car from the Premium/ Exclusive/N Line — dual-motor AWD vs single-motor RWD, 478 kW vs 170–228 kW peak, 21″ vs 19/20″ wheels, lowered suspension, larger brakes, eLSD, N e-Shift hardware. The only shared parts are body shell, glass, and trim panels.

Colors (IONIQ 5 N)#

Source: HeadLightMag IONIQ 5 N²⁹

Sources — IONIQ 5 N#

• 29HeadLightMag — IONIQ 5 N launch 2024-09-2626 Sep 2024 · headlightmag.com
• 47HeadLightMag — IONIQ 5 N previewheadlightmag.com
• 45Paultan — IONIQ 5 N Thailandpaultan.org
• 33Paultan — BIMS 2024 IONIQ 5 N ASEAN debutpaultan.org
• 48ZigWheels — IONIQ 5 N TH price — still ฿3,790,000 in Oct 2026 (lags; lead only)2026-10 · zigwheels.co.th
• 9Autolifethailand — IONIQ 5 N 2026 price ฿3,999,000, 2026-03-2828 Mar 2026 · autolifethailand.tv
• 46hyundai.com/th — IONIQ 5 N highlightshyundai.com

Verification matrix — IONIQ 5 N#

Hyundai's electric streamliner — a D-segment sedan with the most aerodynamic factory drag coefficient of any volume production car globally (0.21 Cd — beats Tesla Model 3 0.219 and Mercedes EQS 0.20). TH launch 2024-03-26 at ฿1,899,000 for the sole Long-Range Exclusive RWD trim. The IONIQ 6 is a slower-selling nameplate than the IONIQ 5 in TH — sedan body styles are tougher sells in the SUV-dominant Thai BEV market, and the 6's aero-extreme shape divides opinion. Closest competitors: Tesla Model 3 Highland (฿1.649 m), BYD Seal Performance (฿1.449 m, much cheaper), Zeekr 007 (฿1.59 m), Xpeng P7+ (grey-import only).

Lineage & platform#

• Generation: CE — first generation, global launch 2022-06 (Korea), TH launch 2024-03-26 (one-trim launch).
• Platform: E-GMP (same as IONIQ 5).
• Architecture: 800 V.
• Battery technology: NMC, SK On — single 77.4 kWh pack option for TH (other markets get 53 kWh SR variant too, but TH is LR-only).
• Origin (TH): CBU-Asan, Korea (Hyundai Asan Plant — same line as Sonata + Grandeur).

Lineup events / timeline#

Trims#

IONIQ 6 Long-Range Exclusive (RWD) — exclusive — DISCONTINUED (last list ฿1,899,000)

Standard equipment (IONIQ 6 Exclusive)

• Dual 12.3″ displays (instrument + central touch infotainment)
• Parametric Pixel LED lighting — front + rear signature
• Wireless Apple CarPlay + Android Auto
• BOSE Premium audio (8 speakers)
• Hyundai SmartSense L2+ ADAS — Adaptive Cruise w/ stop-and-go, Lane-Following Assist, FCA, BCA, RCTA, DAW, Highway Driving Assist 2
• 6 airbags
• Bluelink connected services [contradicted] — the first Bluelink car in Thailand is The new 2026 IONIQ 5 N Line (hyundai.com/th; The Standard 2026-06-29). Not listed here.
• V2L 3.6 kW (interior + exterior outlet)
• Heat pump + battery preconditioning
• Power tilt + telescope steering
• 8-way power driver's seat with memory
• Ventilated + heated front seats
• Heated rear outboard seats
• Augmented Reality HUD to checkTH std
• Panoramic glass roof to checkTH std vs option
• Surround-View Monitor + Front + Rear parking sensors
• Wireless phone charging
• Dual-zone climate
• Hyundai Home Charger (7.4 kW wallbox + installation) — free
• Paddle shifters for regen control (4 levels including i-Pedal)

Distinctive features (vs IONIQ 5 Exclusive)

• Sedan body (vs SUV crossover IONIQ 5)
• 0.21 Cd (vs IONIQ 5's 0.288)
• 65 km more WLTP range on the same battery (545 vs 481 km) — pure efficiency from aero
• Lower ride height + lower seating position
• 20″ wheels standard (vs 19″ on IONIQ 5 base trims)
• Lower curb weight (1,986 vs 1,990 kg Exclusive — nearly identical)

Colors (IONIQ 6)#

unverifiedonly 3 colours confirmed by HeadLightMag TH article; remaining derived from global palette

Sources — IONIQ 6#

• 49HeadLightMag — IONIQ 6 launch 2024-03-2626 Mar 2024 · headlightmag.com
• 50HeadLightMag — IONIQ 6 reviewheadlightmag.com
• 52ZigWheels — IONIQ 6 Exclusivezigwheels.co.th
• 51Wikipedia — Hyundai Ioniq 6en.wikipedia.org
• 53Hyundai Mobility Thailand IONIQ 63 Nov 2026 · hyundai.com

Verification matrix — IONIQ 6#

Hyundai's small/A-segment city EV — sold domestically in Korea as the Casper Electric (since 2024-06), badged Inster globally (Europe Jan 2025, Australia Apr 2025, Taiwan Nov 2025). TH launch expected H1 2026 / unconfirmed as of May 2026. Positioned as Hyundai's most affordable BEV ever and Hyundai's response to the Chinese small-city-EV wave (BYD Atto 2, GAC Aion UT, Wuling Bingo EV, Neta Aya 03). 400 V architecture — distinctly NOT E-GMP-based. CBU-Korea (Gwangju plant).

Status caveat (May 2026): Inster TH is anticipated but not officially launched as of May 2026. Hyundai TH has previewed it at IONIQ Lab and indicated H1 2026 launch intent, but no Headlightmag / Autolifethailand press article confirms a TH launch date or MSRP yet. The figures below are global-spec derived placeholders and stay marked unverifiedTH-spec until launch.

Lineage & platform#

• Generation: First generation Casper Electric (Korea: AX1 derivative; Inster naming for export). Global launch 2024-06-27 at Busan International Mobility Show.
• Platform: K1 (small-car BEV-converted ICE platform) — shares chassis basics with Casper ICE city car. NOT E-GMP.
• Architecture: 400 V (city-EV-appropriate, lower-cost vs E-GMP's 800 V).
• Battery options: 42 kWh (Standard Range) + 49 kWh (Long Range / Extended). LFP to checkglobal — some sources say NMC pouch.
• Origin (TH): CBU-Gwangju, Korea — Hyundai's Gwangju city-car plant. No TH CKD plans.

Lineup events / timeline#

Trims (anticipated)#

Inster Long Range — long-range — ฿900,000–1,000,000 expected unverified

Distinctive features (vs IONIQ family)

• Subcompact / A-segment body (3,825 mm — Inster is 800 mm shorter than IONIQ 5)
• 400 V architecture (vs 800 V on IONIQ 5/5 N/6) — lower DC peak (120 kW vs 350 kW)
• Single front motor FWD (only TH Hyundai BEV with FWD)
• No 800 V Ultra-Fast charging — practical DC charging is ~30 min on 120 kW
• No N e-Shift / no Bluelink Pro / fewer ADAS features — basic L2 ADAS only

Colors (Inster) — global-derived#

unverifiedTH-spec colours TBD at launch

Sources — Inster#

• 54Motorist Thailand — Inster previewmotorist.co.th
• 55Wikipedia — Hyundai Casperen.wikipedia.org
• 56Hyundai Worldwide — Inster Highlightshyundai.com
• 57Top Gear — Inster Review 2026topgear.com

Verification matrix — Inster#

For completeness — the Kona Electric was Hyundai TH's first-ever BEV nameplate, imported under the legacy HMTC-Sojitz-AAPICO JV from approximately 2019. It left the official Thai line-up in mid-2021 (dated below) and was not replaced in TH by the 2nd-gen Kona Electric (SX2-EV, global launch 2023). Hyundai Thailand then sold no BEV until the IONIQ 5 arrived on 2023-11-29, so the IONIQ 5 did not displace it: the Kona had been gone for about two and a half years.

End of sale (researched 2026-11-10). Hyundai Motor (Thailand)'s own site lists every model it sells under Find a Car → All Vehicles. The archived captures show:

Every later homepage capture checked (2021-12, 2022-02, 2022-04, 2022-07, 2022-12, 2023-02, 2023-03) lists no Kona. The old Kona product pages (hyundai.co.th/kona-electric/th/…) stayed reachable as orphans into 2022-08 but were no longer linked from the menu. No Hyundai press release or Thai news report dating the end of sale was found (search 2026-11-10), so evchu's discontinued event is dated 2021-06-21, the first capture without it, as with the Nissan Leaf.

• DLT registrations: unverifiedHyundai is not in TH BEV top-10 by volume; IONIQ 5 + 6 combined likely 1,500–3,000 units/year. Compare: BYD ~30,000 BEV units/year in 2024; MG ~12,000; Tesla ~7,000.
• Notable reviews:
  • 18HeadLightMag IONIQ 5 launch coverage29 Nov 2023 · headlightmag.com
  • 50HeadLightMag IONIQ 6 in-depthheadlightmag.com
  • 29HeadLightMag IONIQ 5 N launch26 Sep 2024 · headlightmag.com
  • 45Paultan IONIQ 5 N THpaultan.org
  • 36Autolifethailand IONIQ 5 N Lineautolifethailand.tv
• Known incidents / recalls: P1AA700 fault code affected some global MY2025 IONIQ 5 units requiring battery replacement (InsideEVs⁶²); TH market impact unverifiedTH-spec MY2024 was pre-facelift 72.6 kWh battery, likely unaffected.
• Customer feedback (Pantip): Generally positive on charging speed (the 800 V advantage), cabin space (3.0 m wheelbase), build quality. Common complaints centre on:
  • Price-cut resentment — early adopters (Nov 2023 ฿1.699 m Premium / ฿1.899 m Exclusive) were upset when Aug 2024 EV3.5 promo dropped effective prices to ฿1.399 m / ฿1.499 m, depreciating used values
  • Lukewarm Bluelink integration — Hyundai Bluelink app's TH localisation is incomplete; remote-charge scheduling sometimes flaky [contradicted] — Bluelink only reached Thailand with the 2026 N Line (hyundai.com/th; The Standard 2026-06-29), so pre-2026 owners cannot have had it
  • No Hyundai-branded fast-charging network in TH — owners rely on EleX, EA Anywhere, ChargeNow — fine, but no Hyundai-branded "halo" charging experience equivalent to Tesla Supercharger