The Kia file

• Distributor model Wholly-owned subsidiary — Kia Sales (Thailand) Co., Ltd., 100 %-owned by Kia Corporation (Seoul), formally launched 2024-01-31. This was a direct takeover from prior distributor Yontrakit Kia Motors Co., Ltd. (a unit of Yontrakit Corporation — the Leenutaphong family's automotive trading house, also historically the long-time BMW Thailand dealer before BMW Group set up its own subsidiary in 1998). The shift mirrors the same playbook Kia Corp ran globally: replace third-party national distributors with direct subsidiaries to control pricing, product, and the BEV transition. (MarkLines 2024-01 — Kia Sales Thailand launch¹; Thaiautonews — Kia full entry²; Yontrakit Corporation history³)
• Entered Thailand Around 2000 via Yontrakit Corporation (CBU imports + selected CKD; Carnival was Yontrakit-assembled at their YMC General Assembly plant in Lat Krabang). Direct Kia presence arrived 2024-01-31.
• First BEV in TH (under Kia Sales Thailand) EV9 — launched 2024-03-01 in 2 variants (Earth Long Range RWD ฿3,499,000 + GT-Line AWD ฿3,899,000), CBU-Korea. ASEAN's first official Kia EV9 launch (Malaysia followed). (Headlightmag EV9 launch⁴; Autolifethailand EV9 launch⁵; Paultan 2024-03-08⁶)
• Second BEV in TH EV5 — launched 2024-03-26 at BIMS 2024 in initially 4 variants (Light / Air / Earth Long Range / Earth Exclusive AWD), all CBU-China. GT-Line AWD added 2024-11 as a 5th variant. Thailand was the first export destination for the China-built EV5 — i.e. the first market outside China to receive the LFP-equipped Yancheng-built EV5. (Headlightmag EV5 launch 2024-03-26⁷; Headlightmag GT-Line AWD⁸; Paultan BIMS 2024 EV5 launch⁹)
• Models on sale (2026-11-03) 2 nameplates — EV5 (compact-mid SUV, the volume product, 3 trims; 5 until 2026) · EV9 (large 3-row flagship SUV, 1 trim; 2 until 2026) (Kia TH EV5 price list¹⁰; Kia TH EV9 price list¹¹). EV6 has not been launched in Thailand under Kia Sales Thailand — it was only showcased at Motor Expo 2022 by the previous distributor Yontrakit and never put on the TH price list. Niro EV has not been launched in Thailand (skipped in favour of going straight to EV5 + EV9 in the new-product rollout). EV3 is in the pipeline as part of Plan S-5 but no TH launch date has been announced as of May 2026 unverified. EV4 sedan likewise has no TH launch confirmation.
• Total current BEV trims on sale (Kia TH price lists, 2026-11-03) 4 — 3 × EV5 (Air / Earth Long Range / Earth Exclusive AWD) + 1 × EV9 (GT-Line AWD). EV5 Light, EV5 GT-Line AWD and EV9 Earth Long Range RWD are no longer on Kia's price lists or spec sheets and are recorded as discontinued (dates and evidence in each model's Lineup events). At the May 2026 research pass there were 7 (5 × EV5 + 2 × EV9). (Kia TH EV5 price list¹⁰; Kia TH EV9 price list¹¹)
• Current BEV price band (2026-11-03) ฿1,349,000 (EV5 Earth Long Range FWD list) – ฿3,899,000 (EV9 GT-Line AWD list), both from the Kia TH price lists. The former floor was the EV5 Light at ฿1,099,000 promotional (nominal MSRP ฿1,299,000), now discontinued. (Autolifethailand EV5 Light discount Jan 2025¹²; Headlightmag EV5 special price¹³)
• CKD vs CBU split (May 2026) 100 % CBU.
  • EV5 — CBU-China, Yancheng plant of Jiangsu Yueda Kia Motors JV.
  • EV9 — CBU-Korea, AutoLand Gwangmyeong (Sohari 1) plant.
  • CKD-Thailand — not currently in production for any BEV. Plan S-5 mentions local EV manufacturing as a 2024–2028 ambition; no plant nominated or production date set. (Bangkok Post¹⁴)
• No local battery plant (unlike BMW Plant Rayong's Gen5 battery facility, or BYD's Rayong battery line). Kia BEVs in Thailand arrive fully built with battery packs already installed in Korea (EV9) or China (EV5).
• Showrooms (May 2026) ~19–20 Kia Authorised Dealers plus service centres, expanding from ~18 in early 2024 toward Plan S-5's ambitious 5× dealer-network target by 2028. Major dealer groups include Tiamruammit Auto (Huai Khwang / Bangkok), Kia Srinakarin, Kia Nonthaburi, Kia Phuket, Kia Chiang Mai, Kia Phitsanulok, Kia Pattaya, Kia Khon Kaen, Kia Korat. Several of these dealers were originally Yontrakit-network outlets that transitioned to Kia Sales Thailand's franchise system in 2024. (ZigWheels TH — Kia dealers¹⁵; SiamCarDeal¹⁶)
• 2024 BEV deliveries unverifiedKia Sales Thailand has not published broken-out BEV unit volume. Estimated ~1,500–2,500 EV5 + EV9 combined in 2024 based on registration leaks unverifiedneeds DLT cross-check.
• EV3.5 subsidy participation unverified — the EV5 and EV9 are both CBU, which under EV3.5 (2024–2027) requires the manufacturer to commit to local production at a 1:1 (2024–25) / 1:1.5 (2026) / 1:2 (2027) CBU-to-CKD ratio within 3 years. Kia's failure to nominate a CKD plant means EV5/EV9 buyers may not be receiving the full EV3.5 subsidy. Cross-reference with the EVAT / BoI public participant list before treating EV3.5 status as confirmed.

Kia Sales (Thailand) Co., Ltd. is the in-country sales, marketing, distribution, and aftersales subsidiary of Kia Corporation (Seoul, Hyundai Motor Group). Headquartered at 98 Sathorn Square Building, 27th Floor, North Sathorn Road, Silom, Bang Rak, Bangkok 10500. The current President is Mr. Jung Won Kang (effective April 2024), a Kia HQ veteran with 24 years of group experience. Managing Director is Mr. Kitisorn Punnahitanonda, a Thai national appointed to handle local market relationships and the dealer- network transition. (Kia Sales Thailand — Leadership announcement¹⁷; AutoStation TH¹⁸)

Unlike BMW Thailand (which owns its CKD plant via BMW Manufacturing Thailand), Mercedes-Benz Thailand (which relies on third-party assembler TAAP / Thonburi Group), or BYD Thailand (which has a single Thai-family distributor Rêver Automotive + a BYD-owned Rayong plant), Kia Thailand has neither a local plant nor a third-party CKD partner — it is currently 100 % a distribution

• aftersales operation. The previous Yontrakit-era CKD setup (which handled Carnival assembly in Lat Krabang) was not extended to Kia BEVs when Kia Corp took over in 2024.

Corporate structure#

Comparative distribution model#

Manufacturing — Not applicable (currently)#

Kia operates no manufacturing facility in Thailand for BEVs as of May 2026. All TH BEVs are imported CBU. The Plan S-5 strategy (2024–2028) explicitly identifies "local EV manufacturing" as a multi-year goal, but as of mid-2026 no plant has been nominated, no groundbreaking has been announced, and no production timeline has been published. (Bangkok Post — Kia mulls TH EV factory¹⁴; ANRPC — Kia mulling EV plant in Thailand¹⁹; KED Global 2024-01-16²⁰)

Source plants for current TH BEVs:

• EV9 — AutoLand Gwangmyeong (Sohari Plant 1), Gyeonggi-do, South Korea. The historic flagship Kia plant where Kia's first vehicles rolled off the line in 1973. Until US production started, ~90 % of EV9 global volume came from Sohari. (Wikipedia — Kia EV9²¹)
• EV5 — Yancheng plant, Jiangsu Province, China. Operated by Jiangsu Yueda Kia Motors (JV with Yueda Group). The EV5 was Kia's first BEV exported from China, and Thailand was the first export market. (Wikipedia — Kia EV5²²; Carlist — EV5 debuts in Thailand²³)

Showrooms / service / parts#

Notable dealers (transitional + new): Kia Tiamruammit (Huai Khwang, Bangkok — legacy Yontrakit), Kia Srinakarin (Bangkok), Kia Nonthaburi, Kia Pattaya, Kia Chiang Mai, Kia Khon Kaen, Kia Phitsanulok, Kia Phuket, Kia Hat Yai, Kia Rayong unverifiedlist compiled from ZigWheels + Kia.com/th dealer locator; may be incomplete.

Charging network partners#

Kia Sales Thailand has not announced a single exclusive home-charger or DC fast-charger partnership the way some competitors have (e.g. BMW × ChargeNow, Volvo × Greenovation). The EV5 + EV9 ship with a standard ICCB portable charger (~Mode 2) and are compatible with all major TH DC networks through CCS2:

• PEA Volta (Provincial Electricity Authority — extensive ~700+ CCS2 DC chargers nationwide)
• EleX by EGAT (Electricity Generating Authority of Thailand)
• ChargeNet (PTT subsidiary)
• Sharge (private, BKK metro)
• Evolt (BTS-affiliated)
• EA Anywhere (Energy Absolute)

Kia Charge App unverifiedKia.com/th charging-locator integration.

Warranty terms (Kia EV5 + EV9)#

• Vehicle: 7 years / 150,000 km comprehensive warranty (industry-leading among mass-market Korean brands; matches Kia's global 7-year flagship policy).
• High-voltage battery: 8 years / 160,000 km (Korean BEV standard).
• Drive unit (motor / reducer): Covered under vehicle warranty.
• Roadside assistance: 7 years, 24-hour, unlimited mileage.
• Free maintenance: 7 years (or per scheduled service intervals).
• Wallbox: Not bundled with vehicle purchase by default — owners install via third-party unverifiedKia Charge partnerships.

(Autolifethailand EV5 Light pricing 2025-01¹² — warranty section explicit; Headlightmag EV5 special price 2025¹³)

The Kia EV5 is Kia's first global BEV designed primarily in collaboration with Jiangsu Yueda Kia Motors (the Kia–Yueda China JV), positioned in the C-SUV / compact-mid SUV segment. It sits between the smaller EV3 (not in TH) and the larger EV9 in Kia's BEV hierarchy. In Thailand, it competes against the BYD Atto 3, MG ZS EV, Aion Y Plus, Geely EX5, Hyundai Kona Electric (very limited), Neta X, and the Deepal S07 in the ฿1–1.8 m compact-SUV BEV bracket. The TH-spec EV5 uses LFP cells from FinDreams (BYD's cell arm) in a 400 V architecture — making it the only Kia globally to use LFP/400V instead of E-GMP NMC/800V.

Lineage & platform#

• Generation: EV5 1st generation (production started 2023-11 in China; global export began 2024 — Thailand was the first export market).
• Platform: N3 eK SUV platform (Hyundai Motor Group's China-specific compact-BEV platform, derivative of E-GMP), developed jointly with Jiangsu Yueda Kia Motors.
• Shared with: No other Kia model globally unverifiedN3 eK may underpin future Yueda-Kia BEVs. Not shared with EV6 / EV9 (those are E-GMP).
• Architecture: 400 V, peak DC charging ~141 kW.
• Battery chemistry: LFP (Lithium Iron Phosphate). Cell supplier: FinDreams (BYD). Format: pouch / "Blade-style" cell-to-pack. (EVParts4x4²⁵; Wikipedia — Kia EV5²²)
• Origin (TH): CBU-Yancheng, China (Jiangsu Yueda Kia; see § Manufacturing). Global production launch China 2023-11; Thailand launch 2024-03-26 at BIMS 2024. Other markets: Malaysia (2024), Brazil (Sep 2024), Australia (early 2025), Europe (mid 2025 — Europe uses an 81.4 kWh NMC variant built in Korea).

Lineup events#

Trims#

EV5 Light — discontinued (off the Kia TH price list, 2026-11-03) · last ฿1,099,000 promotional / ฿1,299,000 nominal MSRP

The entry trim. FWD single-motor, smaller 64.2 kWh LFP battery, fabric interior, 17-inch wheels, minimal ADAS.

Standard equipment

• LED headlights (basic projector)
• 12.3″ + 5.0″ + 12.3″ tri-screen panoramic display (ccNC infotainment)
• Apple CarPlay + Android Auto (wireless)
• Kia Connect (telematics, OTA)
• Drive Wise — Lane Keep Assist, Forward Collision Avoidance Assist, Blind Spot Collision Avoidance, Smart Cruise Control with Stop&Go unverifiedLight may have reduced ADAS
• Fabric upholstery
• Manual driver seat
• Single-zone climate control unverifiedcould be dual
• Heat pump unverifiedLight may exclude
• 6 airbags
• 17″ alloy wheels unverified

Distinctive features (vs other trims)

• Was the cheapest entry to Kia BEV ownership in TH — at ฿1,099k promotional, until it left the price list (discontinued 2026-11-03).
• 64.2 kWh LFP — cheaper to replace, more cycle-durable, but lower energy density vs the 88.1 kWh upper trims.

EV5 Air FWD — ฿1,399,000 (Kia TH price list, 2026-11-03) / ฿1,549,000 launch MSRP

The mid-entry trim. Same 64.2 kWh LFP + FWD motor as Light, but with upgraded interior and features.

Standard equipment (delta over Light)

• 18″ alloy wheels (upgraded design) unverified
• Dual-zone automatic climate control unverified
• Power driver seat (8-way) unverified
• Synthetic-leather upholstery (artificial leather) unverified
• Heated front seats unverifiedTH cars usually skip seat heaters
• Wireless phone charger unverified
• V2L 3.6 kW external

EV5 Earth Long Range FWD — ฿1,349,000 (Kia TH price list, 2026-11-03) / ฿1,749,000 launch MSRP

The volume mid-high trim. Steps up to the 88.1 kWh battery (largest in segment) and 665 km NEDC range. Still FWD.

Standard equipment (delta over Air)

• 88.1 kWh LFP battery (vs 64.2 kWh)
• 141 kW DC charging (vs 102 kW)
• 19″ alloy wheels (upgraded)
• Premium synthetic-leather seats
• Power-folding mirrors
• Heated steering wheel unverifiedTH-spec
• Around-view monitor (360° camera)
• Highway Driving Assist 2 (HDA2)
• Premium Meridian / Harman Kardon audio unverified

EV5 Earth Exclusive AWD — ฿1,799,000

The top FWD-graduate trim — adds dual-motor AWD on the 88.1 kWh battery. The "Exclusive AWD" name was used at TH launch; sometimes also referred to as Earth Long Range AWD.

Standard equipment (delta over Earth Long Range FWD)

• Dual-motor AWD powertrain (230 kW / 308 hp / 480 Nm)
• 6.1-second 0–100 (vs 8.9 s)
• Premium suspension tune
• Possibly upgraded ADAS package unverified

EV5 GT-Line AWD — discontinued (off the Kia TH price list, 2026-11-03) · ฿1,899,000 launch MSRP (list) / ฿1,849,000 launch offer

The visual/sporty flagship — added in November 2024, ~8 months after the initial 4-trim launch. Same 230 kW / 308 hp dual-motor AWD powertrain as Earth Exclusive AWD, but with GT-Line styling package (sport bumpers, GT-Line badging, sport seats, unique 19″ or 20″ wheels).

Standard equipment (delta over Earth Exclusive AWD)

• GT-Line front + rear sport bumpers
• GT-Line badging
• Sport-pattern seats with GT-Line embroidery
• Larger 20″ wheels
• Flat-bottom steering wheel unverified
• Aluminium sport pedals unverified
• Dark headliner unverified

Distinctive features (vs other trims)

• The only GT-Line EV5 in TH — visual/styling tier on top of Earth Exclusive's powertrain
• Largest wheels = trade-off vs range (555 km NEDC, lowest in 88.1 kWh lineup)

Colors (EV5, TH-spec)#

unverifiedTH-specific color list per kia.com/th is not separately published in research-grade text; pulled from global Kia EV5 palette documented by carwow + Kia Saudi Arabia. ZigWheels TH lists "Blue" as the single color shown for EV5 — possibly a stale page.

Versus competitors (EV5 Earth Long Range FWD @ ฿1,349k)#

Kia column: Kia TH price list and spec sheet, 2026-11-03. Rival columns are from the May 2026 pass and have not been re-checked.

Sources (EV5)#

• 45Kia Thailand EV5 product pagekia.com
• 36Kia Thailand EV5 specificationskia.com
• 37Kia Thailand EV5 GT-Line pagekia.com
• 10Kia Thailand EV5 price listkia.com
• 7Headlightmag EV5 official launch price 2024-03-2626 Mar 2024 · headlightmag.com
• 41Headlightmag EV5 Air real car2024-09 · headlightmag.com
• 44Headlightmag EV5 Earth Exclusive AWD2024-09 · headlightmag.com
• 42Headlightmag EV5 Earth Exclusive AWD (Apr 2024)2024-04 · headlightmag.com
• 8Headlightmag EV5 GT-Line AWD launch18 Nov 2024 · headlightmag.com
• 13Headlightmag EV5 Light promo Feb 202531 Jan 2025 · headlightmag.com
• 46Autolifethailand EV5 launch BIMS 2024autolifethailand.tv
• 47Autolifethailand EV5 Light/Air discount Feb 20252025-02 · autolifethailand.tv
• 12Autolifethailand EV5 Light discount Jan 20252025-01 · autolifethailand.tv
• 26Autolifethailand EV5 GT-Line AWD launch15 Nov 2024 · autolifethailand.tv
• 9Paultan BIMS 2024 EV5 launchpaultan.org
• 22Wikipedia — Kia EV5en.wikipedia.org
• 38EVSpecsHub — EV5 FWD 64.2 kWhevspecshub.com
• 48EVSpecsHub — EV5 FWD 81.4 kWhevspecshub.com
• 40Kia Global Media — EV5 design + comfortkianewscenter.com

Verification matrix (EV5)#

The Kia EV9 is Kia Corp's BEV flagship — a full-size 3-row 6-/7- seater electric SUV launched globally in 2023, in Thailand on 2024-03-01 (the first official launch product from the new Kia Sales Thailand subsidiary). Built on the E-GMP 800 V platform, NMC chemistry, 99.8 kWh, up to 384 PS / 700 Nm AWD. In Thailand it competes against the Volvo EX90 (limited CKD), Mercedes EQS SUV (CBU-Bremen / TAAP), and at a stretch the BMW iX (CBU-Dingolfing). At ฿3.499–3.899 m it's substantially cheaper than all those rivals.

Lineage & platform#

• Generation: EV9 1st generation (production started 2023-Q1 in Korea).
• Platform: E-GMP (Electric-Global Modular Platform, Hyundai Motor Group's dedicated BEV skateboard).
• Shared with: Hyundai Ioniq 9 (the platform sibling; Ioniq 9 is the Hyundai variant of the same vehicle).
• Architecture: 800 V, peak DC charging 350 kW.
• Battery chemistry: NMC (Nickel-Manganese-Cobalt) pouch. Cell supplier: SK On.
• Origin (TH): CBU-Sohari, Korea (AutoLand Gwangmyeong; see § Manufacturing). Global production launch Korea 2023-Q2; Thailand launch 2024-03-01 (the first official Kia Sales Thailand product).

Lineup events#

Trims#

EV9 Earth Long Range RWD — discontinued (off the Kia TH price list, 2026-11-03) · ฿3,499,000 launch MSRP

The entry trim. Single-motor RWD, 99.8 kWh, 680 km NEDC range. 6- or 7-seat configuration to checkTH-spec.

Standard equipment

• LED Matrix headlights with Star Map signature DRL
• Triple 12.3″ + 5.0″ + 12.3″ ccNC panoramic display
• Apple CarPlay + Android Auto (wireless)
• Kia Connect 2.0 (telematics, OTA, remote climate)
• Drive Wise 2 — Highway Driving Assist 2, Forward Collision Avoidance Assist 2, Smart Cruise Control with Stop&Go and curve sensing, Blind Spot Collision-Avoidance Assist, Parking Collision-Avoidance Assist, Surround View Monitor
• Leather upholstery (relaxation seats — 2nd row recline up to 70°)
• Telescopic heated steering wheel
• Ventilated + heated 8-way power front seats to checkTH — heated for hot-climate spec sometimes deleted
• 14-speaker Meridian premium audio to checkTH-spec — may be Harman
• 3-zone automatic climate control
• Panoramic sunroof to checkTH — could be Earth only
• 7 airbags (incl. centre-front)
• 19″ alloy wheels
• V2L 3.6 kW (interior + external sockets)

Distinctive features (vs other trims)

• Single-motor RWD = longest range (680 km NEDC) and lowest cost
• 6-seat lounge config to checkTH — could be 7-seat 2+3+2 standard with optional 6-seat 2+2+2 lounge

EV9 GT-Line Long Range AWD — ฿3,899,000

The flagship AWD trim. Dual-motor AWD, same 99.8 kWh battery, 647 km NEDC range (slightly lower than RWD due to AWD draw), 5.3 s 0–100, GT-Line styling and larger 21″ wheels.

Standard equipment (delta over Earth Long Range RWD)

• GT-Line front + rear sport bumpers
• GT-Line badging
• 21″ unique GT-Line alloy wheels
• Suede / Nappa leather seats with GT-Line embroidery
• Flat-bottom GT-Line steering wheel
• Aluminium sport pedals
• Boost mode (optional OTA upgrade — adds 0.3–0.5 s to 0–100) to checkTH-spec OTA availability
• AWD-specific dynamics + torque vectoring
• Dual-motor 700 Nm = strongest acceleration in any TH-market 7-seater

Distinctive features (vs Earth Long Range RWD)

• Dual-motor AWD — 383 hp / 700 Nm
• 5.3-second 0–100 — quickest 3-row SUV in TH
• 21″ wheels (vs 19″)
• Sport interior trim package
• GT-Line exterior styling

Colors (EV9, TH-spec)#

unverifiedTH-specific EV9 palette is the global Kia EV9 palette; per-trim availabilityunverified]. TH market typically sees 4–5 colours per BEV model — full global palette of 6–8 is rarely all sold.

Versus competitors (EV9 GT-Line AWD @ ฿3,899k)#

The EV9 GT-Line AWD's price advantage is dramatic — at ฿3.899 m it undercuts the EQS SUV by ~฿4.6 m and the EX90 by ~฿600k, while being the only 800 V three-row BEV sold in Thailand unverified. Its main weakness is range (647 km NEDC; 516 km WLTP pre-launch global spec) trailing the EX90's 600 km WLTP on a larger battery, but the EV9's 350 kW DC charging is class-leading.

Sources (EV9)#

• 54Kia Thailand EV9 product pagekia.com
• 11Kia Thailand EV9 price listkia.com
• 4Headlightmag EV9 official launch price 2024-03-011 Mar 2024 · headlightmag.com
• 55Headlightmag EV9 GT-Line AWD real car 2024-03-088 Mar 2024 · headlightmag.com
• 5Autolifethailand EV9 launchautolifethailand.tv
• 52Autolifethailand EV9 previewautolifethailand.tv
• 6Paultan EV9 TH launch 2024-03-088 Mar 2024 · paultan.org
• 59Paultan EV9 BIMS 2024 display 2024-03-2626 Mar 2024 · paultan.org
• 60AutoBuzz EV9 TH launchautobuzz.my
• 61Carlist EV9 launches in Thailandcarlist.com
• 21Wikipedia — Kia EV9en.wikipedia.org
• 51EV-Database EV9 99.8 kWh RWDev-database.org
• 57EV-Database EV9 99.8 kWh AWDev-database.org
• 58ZigWheels TH EV9 GT-Line AWDzigwheels.co.th
• 62Thaiautonews EV9 launchthaiautonews.net
• 63Kia US EV9 facts & figureskia.com

Verification matrix (EV9)#

EV6 — D-segment electric CUV (Korea, E-GMP 800 V)#

The Kia EV6 was a major global Korean-EV launch in 2021 and the first E-GMP product. It was showcased by Yontrakit at Motor Expo 2022 in Thailand, but never launched commercially — Yontrakit did not bring it to the price list. With Kia Sales Thailand's takeover in 2024, the EV6 was skipped in favour of the larger EV9 and the cheaper EV5. ZigWheels and ccarprice still list a "Kia EV6 GT-Line 2023" at ~฿1.634 m but this appears to be aggregator-extrapolated grey-import pricing, not official Kia Sales Thailand MSRP. As of May 2026, the EV6 is not on kia.co.th's price list and not officially sold in Thailand.

EV6 GT (the 430 kW / 740 Nm performance variant) has never been launched in Thailand in any form. (CCarPrice TH — EV6 GT-Line 2023⁶⁴; Yontrakit EV6 GT-Line preview⁶⁵)

Niro EV — B/C-segment EV (Korea, dedicated platform)#

The Kia Niro EV (2nd gen, 2022-) was never officially launched in Thailand. Yontrakit considered it but the Niro EV was passed over in favour of going straight to the larger E-GMP EV5/EV6/EV9 lineup. Globally the Niro EV is being phased out in 2026 (InsideEVs: "The Kia Niro EV Is Dead"). (InsideEVs⁶⁶)

EV3 — B/C-segment SUV (Korea, E-GMP 400 V)#

The Kia EV3 is Kia's compact-SUV BEV launched globally 2024 (Korea + Europe) and now in Australia + UK. No confirmed TH launch date as of May 2026. It is widely expected to arrive in TH in 2026–2027 as the next step in Plan S-5, slotting below the EV5. Watch for kia.co.th product-page additions and BIMS 2027 reveals. (Wikipedia — Kia EV3⁶⁷)

EV4 — Sedan (Korea, E-GMP)#

The Kia EV4 is a sedan launched globally 2024–2025. No TH launch confirmed as of May 2026. The TH market is heavily SUV-biased; sedan BEV demand is thin (Tesla Model 3 dominates that niche). Kia may skip or delay EV4 for TH.

EV5 GT performance variant#

Globally rumoured but unconfirmed. Not in TH lineup as of May 2026.

• DLT registrations: unverifiedKia Sales Thailand has not published broken-out BEV monthly registrations.
• Notable reviews:
  • 41Headlightmag EV5 Air real-car review — "Air trim feels under-equipped vs Earth at ฿200k uplift"2024-09 · headlightmag.com
  • 44Headlightmag EV5 Earth Exclusive AWD review — "top-spec for big-budget buyers"2024-09 · headlightmag.com
  • 55Headlightmag EV9 GT-Line AWD review — "Korean giant — expensive but drives well"8 Mar 2024 · headlightmag.com
• Known incidents / recalls: None publicly reported in TH as of May 2026 unverifiedneeds OEMC / DLT cross-check.
• Customer feedback (Pantip):
  • unverifiedcommon themes from Headlightmag comments are EV5 LFP-vs-NMC debate, EV5 price-cut anxiety post-launch, EV9 size/parking concerns.

Kia Sales Thailand's public strategy, announced January 2024:

1. 5 % passenger-car market share by 2028 (vs ~0.5 % in 2023).
2. 50 % BEV mix of Kia TH sales by 2028 (vs ~0 % in 2023 when Carnival ICE/HEV dominated).
3. Top-5 brand awareness in TH passenger-car market.
4. 5× dealer-network expansion — from ~18 dealers in 2023 toward ~90+ by 2028.
5. Local EV manufacturing exploration — no firm plant or timeline.

Year-by-year delivery: 2024 focused on EV9 + EV5 launch and direct- subsidiary establishment. 2025 focused on promotional pricing / discount cycles + dealer-network buildout. 2026 onward expected to see EV3 launch + CKD decision + potential EV4 introduction.

(MarkLines 2024-01-31¹; Thaiautonews — Plan S-5²; Kia 2024 CEO Investor Day⁶⁸)