48 min read · 89 sources

Updated 9 Nov 2026

Research file

The Audi file

Audi in Thailand, in 11 sections: who sells the cars, a chapter for each of its 3 models, the line-up history and the sales record. Sources are numbered, and each opens a preview of where the fact came from.

Researched 15 May 2026Updated 9 Nov 202610,813 words48 min read

How well this file is sourced

Each mark is one fact the file checks, grouped by section. Point at a mark to read it; click a group to open its grid.Tap it to see the checks section by section.

87 facts checked · 72 verified (83%) · 9 partly verified · 6 not verified yet · 89 sources linked (84 in source lists, 1 community thread and 4 linked in the text)

Audi at a glance3 models · since 1998 · Audi Thailand
Distributor
Audi Thailand no source in the file audi.co.th ↗Meister Technik Co., Ltd. — trading as "Audi Thailand". Privately-held by the Lamsam family (Krisada Lamsam principal); appointed by AUDI AG 2016-12, operations launched 2017-03, replacing prior distributor German Motor Works Co. (Yontrakit Group, 1998–2016).
Owned by
AUDI AG (Ingolstadt) — wholly-owned subsidiary of Volkswagen Group (Volkswagen AG, Wolfsburg). no source in the fileSister marques in TH-relevant context — Porsche, Lamborghini, Bentley (all VW Group). Volkswagen-brand passenger cars are NOT officially distributed in Thailand, making Audi the sole VW Group mainstream marque on the TH market.
In Thailand since
1998First imported officially by Yontrakit Group via German Motor Works Co. from 1998. Operations transferred to Meister Technik Co. (Lamsam family) effective 2017-03. First Audi BEV in Thailand — original e-tron 55 quattro — launched 14 Mar 2019 at ฿5,099,000 CBU-Brussels. First on-J1-platform BEV (e-tron GT + RS e-tron GT) launched 18 Mar 2021.456
Models on sale catalogue
3 models · 3 trimsQ8 e-tronS6 Avant e-tronS6 Sportback e-tron
List prices catalogue
฿5,599,000 – ฿6,099,000Q8 e-tron 55 quattro Black Edition to S6 Avant e-tron quattro
Warranty
Vehicle 5 years · 150,000 kmBattery 8 years · 160,000 km19202122
Showrooms
6 authorised Audi dealers across 6 cities per ZigWheels TH. Headquarters is Audi Centre Thailand at 383 Praditmanutham Road, Wang Thonglang, Bangkok 10310 — a 6-storey 12,800 m² building, opened end-2020 with ฿1+ billion investment, claimed by Meister Technik as "the largest Audi facility in Southeast Asia." Additional dealers: Audi New Petchburi (BKK), Audi Ratchaphruek (BKK, opened 2021-03), Audi Pattaya (Ringe Autohaus, Chonburi, opened 2018-08), Audi Udonthani (Northeast), and Audi Service Chiang Mai (service-only point in Maya department store, opened 2019-07).1011121314

Models and prices come from evchu’s catalogue, checked 12 November 2026. Everything else is from this file; the numbers are its sources.

Audi occupies a distinctive but structurally challenged position in Thailand's premium BEV market that differs significantly from both BMW and Mercedes. Three things make Audi's TH BEV story unique. First, Audi Thailand is the only premium German marque in Thailand without a manufacturer subsidiary — Meister Technik is a privately-held Thai importer, not an AUDI AG subsidiary. By contrast BMW (Thailand) Co., Ltd. and Mercedes-Benz Thailand Ltd. are both 100% subsidiaries of their respective parent groups. This gives Audi less direct strategic control over pricing, model allocation, and marketing in TH, and arguably explains why Audi has been slower to refresh its TH BEV lineup than BMW or Mercedes. Second, Audi has no CKD operation in Thailand — every car sold is CBU import from Germany or Belgium, putting Audi at a ~25-30% cost disadvantage vs BMW (CKD i5) and Mercedes (CKD EQE/EQS). The 2025 Q6 e-tron Performance launch at ฿4,699,000 initially positioned this PPE-platform mid-SUV competitively against the Mercedes EQE SUV (~฿4.5 m) and BMW iX (~฿4.0 m discounted), but within months Audi Thailand was already discounting it ฿900,000 to ฿3,799,000 — a clear signal that CBU pricing pressure required aggressive promotion. Third, Audi's TH BEV lineup is the narrowest of the German Big Three — only four nameplates on sale as of May 2026 (Q6, Q8, Q8 Sportback, e-tron GT), with no compact BEV (Q4 e-tron absent from official TH lineup), no Sportback Q6, no SQ8 e-tron, and no anticipated A6 e-tron. The lineup gap below ฿4 m vs BMW (iX1 ฿2.5 m, i4 ฿3.8 m) and Mercedes (EQA ฿2.4 m, EQB ฿2.5 m) is a structural weakness that Q4 e-tron — if Meister Technik ever officially imports it — would fill.

The 2024–2025 distributor-led price pressure wave has been less dramatic than BMW's but real: Q8 e-tron 50 quattro promotional discount of ฿700,000 (to ฿3,999,000) per Autolifethailand in 2025; Q6 e-tron Performance ฿900,000 discount (to ฿3,799,000) in August 2025; RS e-tron GT discount of ฿2,200,000 reported (to ฿7,990,000 from ~฿10,190,000 list) per Autolifethailand Facebook. These cuts mirror BMW's i4 / i7 / iX discount cycle but at lower volumes — Audi's response to Chinese BEV pricing pressure (BYD Sealion 7, Zeekr 7X, Xpeng G9) has been promotional rather than structural (no CKD investment announced).

The competitive context: Audi's BEVs play exclusively in the ฿4–10 m premium band where Chinese rivals do not compete. The Q6 e-tron (฿3.8–4.7 m) faces the BMW iX xDrive40 Sport (฿3.5–3.8 m discounted), the Mercedes EQE 350+ SUV (~฿4.5 m), the Porsche Macan EV (~฿5–7 m, sister-PPE platform), and Chinese flagships like the Zeekr 7X AWD Performance (฿2.0 m) and Xpeng G9 (฿2.0–2.5 m). The Q8 e-tron + Sportback (฿4.7–5.8 m) faces the BMW iX xDrive50 (฿5–6 m), Mercedes EQS SUV 450 4MATIC (~฿7.5 m), and the Porsche Macan EV Turbo (~฿7 m). The e-tron GT + RS e-tron GT (฿7.2–10.2 m) faces only the Porsche Taycan (sister-platform, ฿7–11 m) and the BMW i7 M70 (~฿10 m) — a thin premium-flagship segment. Notably absent: any direct Audi-vs-Tesla competition (Model 3 / Model Y are 3-5× cheaper and play in different segments).

Section644 words

At a glance

  • Distributor model Privately-held independent importer. Meister Technik Co., Ltd., owned principally by the Lamsam family (Krisada Lamsam, vice-chairman Muang Thai Life Assurance, and Nualphan "Madame Pang" Lamsam, CEO Muang Thai Insurance and FA Thailand president). Operates trading as "Audi Thailand" but is legally independent — Meister Technik is not a subsidiary of AUDI AG, unlike BMW's wholly-owned BMW (Thailand) Co., Ltd. (Bangkok Post — Meister Technik appointment 20171; The Nation — new distributor 20172; Paultan — Bangkok 2017 new distributor announcement3)
  • Entered Thailand Officially 1998 via Yontrakit Group's German Motor Works Co. (Leenutapong family), which held the contract until 2016. Meister Technik took over distribution in Q4 2016 with operations formally launching at the 2017 Bangkok International Motor Show (BIMS 2017). Audi Thailand's first BEV (the original e-tron 55 quattro SUV) was launched 2019-03-14 by Meister Technik at ฿5,099,000 CBU-Brussels. (Bangkok Post — Audi rev again4; Paultan 2019 e-tron launch5; Headlightmag e-tron 20196)
  • First BEV in TH Audi e-tron 55 quattro (original e-tron SUV, now rebadged Q8 e-tron globally from 2023). 2019-03-14 launch at ฿5,099,000 CBU-Brussels. First-ever Audi BEV in ASEAN, beating Malaysia (2020) and Singapore (2021) to market. (Paultan 20195; Headlightmag e-tron launch6; Nation Thailand "Leading the Audi Charge"7)
  • Models on sale (May 2026) 4 nameplates — Q6 e-tron (mid-large SUV, PPE 800 V) · Q8 e-tron (large SUV, MLB-evo 400 V) · Q8 Sportback e-tron (coupé Q8, MLB-evo 400 V) · e-tron GT (D/E-segment 4-door GT sedan, J1 800 V, with both Quattro Performance and RS variants). The Q4 e-tron + Q4 Sportback e-tron + Q6 Sportback e-tron + SQ8 e-tron are NOT on Audi Thailand's current TH price list (configurator at audi.co.th/en/ models/ shows the four nameplates above only). (audi.co.th models index8; ZigWheels Audi TH price list9)
  • Total current BEV trims on sale (May 2026) 7 trims — 1 Q6 e-tron Performance · 1 Q8 e-tron 50 quattro · 1 Q8 e-tron 55 quattro Black Edition · 1 Q8 Sportback e-tron 50 quattro S line · 1 Q8 Sportback e-tron 55 quattro S line Black Edition · 1 e-tron GT Quattro Performance · 1 RS e-tron GT Quattro. (ZigWheels Audi TH9)
  • Current BEV price band ฿3,799,000 (Q6 e-tron Performance discounted Aug 2025 promo — list ฿4,699,000) – ฿10,190,000 (RS e-tron GT Quattro). Mainstream pricing band (excluding RS flagship) is ฿4.7–7.2 m.
  • CKD vs CBU split (May 2026) 100% CBU. No Audi BEV is locally-assembled in Thailand. Origins:
    • CBU-Ingolstadt, Germany: Q6 e-tron Performance.
    • CBU-Brussels, Belgium: Q8 e-tron 50/55 + Q8 Sportback e-tron 50/55.
    • CBU-Neckarsulm (Böllinger Höfe), Germany: e-tron GT Quattro Performance + RS e-tron GT Quattro.
  • Showrooms (May 2026) 6 authorised Audi dealers across 6 cities per ZigWheels TH. Headquarters is Audi Centre Thailand at 383 Praditmanutham Road, Wang Thonglang, Bangkok 10310 — a 6-storey 12,800 m² building, opened end-2020 with ฿1+ billion investment, claimed by Meister Technik as "the largest Audi facility in Southeast Asia." Additional dealers: Audi New Petchburi (BKK), Audi Ratchaphruek (BKK, opened 2021-03), Audi Pattaya (Ringe Autohaus, Chonburi, opened 2018-08), Audi Udonthani (Northeast), and Audi Service Chiang Mai (service-only point in Maya department store, opened 2019-07). (ZigWheels Audi dealers10; Audi Showroom page11; BigChilli — Audi HQ feature12; 9CarThai — Audi showrooms 202613; Headlightmag — Audi Ratchaphruek opening 202114)
  • TH sales No publicly-disclosed monthly figures by model. Sales are believed to be well under 1,000 BEVs/year in 2024-2025 combined — Meister Technik's 2017 launch target was 600 units of all Audi types per year; current premium-BEV competition (BMW ~1,261 BEV in 2025; Mercedes EQE/EQS comparable order; Tesla Model Y in volume) suggests Audi BEV is sub-500 units annually. unverifiedno DLT-segmented BEV-specific Audi data

Section1,128 words

Distribution & business

Meister Technik Co., Ltd. is the in-country sales, marketing, distribution, and aftersales licence-holder for Audi in Thailand, appointed by AUDI AG in Q4 2016 to replace the prior distributor German Motor Works Co. (Yontrakit Group). Trading as "Audi Thailand," it is headquartered at the 6-storey Audi Centre Thailand on Praditmanutham Road, Wang Thonglang, Bangkok. Founding executive team included Grisnagorn Sajayanond (President & CEO 2017+, former president of BMW Thailand Motorrad), and Meister Technik is majority-owned by Krisada Lamsam (vice-chairman of Muang Thai Life Assurance, former vice-president of Kasikornbank) and Nualphan "Madame Pang" Lamsam (CEO of Muang Thai Insurance, president of the Football Association of Thailand). The Lamsam family is one of Thailand's oldest banking dynasties and the controlling family of Kasikornbank. (Bangkok Post — Meister Technik appointment1; Bangkok Post — finance takes a back seat15; The Nation 2017 announcement16)

Unlike BMW (Thailand) Co., Ltd. — a 100% AUDI AG-owned subsidiary through BMW Group AG — Meister Technik is a privately-held Thai business operating under an open-term import-and-distribute contract with AUDI AG. This structural distinction matters: BMW Thailand takes orders directly from Munich including model-allocation, pricing-floor and marketing-investment guidance; Meister Technik negotiates allocation and pricing as an independent dealer. Mercedes- Benz Thailand sits somewhere in between (subsidiary structure but outsourced CKD via TAAP). Among premium German marques in TH:

BrandDistribution modelTH assemblyLocal equity holder
AudiIndependent Thai importerNone — CBU onlyLamsam family (Meister Technik)
BMWDirect subsidiary + wholly-owned CKDBMW Manufacturing Thailand (Rayong, BMW-owned)None
Mercedes-BenzSubsidiary + third-party CKDTAAP (Thai-family)Thonburi Group (assembler only)
PorscheIndependent Thai importer (AAS Auto Service)None — CBU onlyAAS Auto Service group
VolkswagenNot officially distributed in THn/an/a
TeslaDirect subsidiaryNone — CBU onlyNone
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Note on Master Audi Thailand / AAS Auto Service: Multiple auto-industry rumours in 2023-2024 suggested that AAS Auto Service Co., Ltd. (the long-time Porsche Thailand distributor, founded 1986) would take over Audi distribution as "Master Audi Thailand" — replacing Meister Technik in a similar fashion to AAS's existing Porsche operation. As of the May 2026 official price list and audi.co.th source code, the distributor remains Meister Technik Co., Ltd. under the "Audi Thailand" trading name. There is no public announcement confirming an AAS transition as of researched_at. unverifiedverify if AAS / Master Audi transition has been formally announced

Corporate structure (current, May 2026)

EntityRoleEstablishedOwnership
Meister Technik Co., Ltd.Official import + distribution + after-sales2016-Q4 (Audi contract)Privately held — Lamsam family (Krisada + Nualphan principal)
Audi Centre Thailand (Wang Thonglang)Flagship 6-storey showroom + service + paint/body shop2020-end (current HQ)Meister Technik / Lamsam
AAS Auto Service Co., Ltd.Porsche TH distributor (separate, NOT Audi as of May 2026)1986-10-14AAS group
German Motor Works Co. (Yontrakit Group)Former Audi distributor 1998–20161998Yontrakit Corporation (Leenutapong family)
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Manufacturing — none

Audi has no CKD assembly in Thailand. All Audi BEVs sold are CBU imports from Germany or Belgium. AUDI AG has not publicly announced any plans for TH local assembly. The closest VW Group Thailand investment is the Porsche-Macan-EV / Taycan import operation through AAS Auto Service (also CBU). VW-Group platform Q6 e-tron (PPE, Ingolstadt) shares its production line with the Porsche Macan EV which arrives in TH via AAS Porsche — there is no shared TH manufacturing path.

This puts Audi at a structural ~25-30% cost disadvantage vs BMW (CKD i5 eDrive40) and Mercedes (CKD EQE/EQS at TAAP), and is the most likely explanation for Audi Thailand's recent aggressive discounting (Q6 e-tron −฿900 k / Q8 e-tron −฿700 k / RS e-tron GT −฿2.2 m) — the listed CBU prices simply cannot compete with locally- assembled BMW/Mercedes BEVs without large promotional cuts.

Showrooms / service / parts

MetricValueSource
Audi Authorised Dealers (May 2026)6 across 6 citiesZigWheels TH10
Bangkok dealer count3 (Audi Centre Thailand / New Petchburi / Ratchaphruek)9CarThai13
Cities covered6 — Bangkok (3), Pattaya/Chonburi (1), Udon Thani (1), Chiang Mai (service-only, 1)same
Flagship dealerAudi Centre Thailand — 12,800 m², 6 storeys, ฿1+ bn investment, "largest Audi facility in SE Asia"BigChilli12; Headlightmag17
Online showroomaudi.co.th — full configuratorAudi TH18
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Specific Bangkok-area showrooms:

NameAddressOpenedType
Audi Centre Thailand (HQ)383 Praditmanutham Rd, Wang Thonglang, Bangkok 103102020-endFlagship showroom + service + body/paint
Audi New PetchburiNew Petchburi Rd, Bangkok to checkexact addressunverifiedShowroom + service
Audi RatchaphruekRatchaphruek Rd, Bangkok2021-03Showroom + service
Audi Pattaya (Ringe Autohaus)Sukhumvit Rd, Bang Lamung, Chonburi2018-08Showroom + service (E. region)
Audi UdonthaniUdon ThaniunverifiedShowroom + service (NE region)
Audi Service Chiang MaiMaya Lifestyle Shopping Center, parking level 3B, Chiang Mai2019-07Service-only (no sales)
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Charging network partnerships

  • Audi e-tron Charging Service — Audi Thailand offers a charging card / app integration via EVolt / Sharge / EleX / MEA Volta / PEA Volta networks (Audi GLOBAL e-tron Charging Service is available in Europe; TH integration is fragmented — Audi customers typically use the third-party network apps directly). unverifiedTH-specific Audi-branded charging service
  • Audi Charging at dealers — every authorised Audi dealer hosts AC charging facilities; Audi Centre Thailand has DC fast chargers for showroom-floor customers.
  • Sharge — Audi customers can use Sharge stations (also Mercedes-partnered).
  • MEA Volta / PEA Volta / EleX / EVolt — third-party public networks; no formal Audi-branded partnership.

Home charging — Audi Wallbox

  • Audi Wallbox 11 kW — included with select e-tron BEV purchases through promotional bundles, not always free. Q6 e-tron and e-tron GT typically include wallbox as part of launch package; Q8 e-tron status unverifiedMay 2026 confirmation needed.
  • Customers may also opt for the Audi Smart Charger 22 kW as an upgrade.

Warranty terms (Audi e-tron Standard)

  • Vehicle warranty: 5 years / 150,000 km (whichever comes first) — more generous than BMW BSI Standard (4 years / unlimited km), and equal to Mercedes Star Care 5-year coverage.
  • High-voltage battery warranty: 8 years / 160,000 km — industry standard, matches BMW + Mercedes + Porsche.
  • Roadside assistance: 5 years — full duration of vehicle warranty.
  • Audi Wallbox warranty: 2 years (manufacturer standard, if included).
  • Service intervals: 30,000 km / 24 months for e-tron family (longer than ICE-Audi due to BEV reduced maintenance).
  • Audi Service Package (free maintenance): Limited promotional inclusion; not standardized. BMW BSI Standard 3 years free servicing and Mercedes MBSP 5 years are both more generous on this point.

Sources for warranty + ownership package: Audi TH Warranty page19; Audi TH Service & Maintenance20; Audi TH Price list (referenced in search index)21; Audi SG e-tron warranty booklet — used as cross-check22


Model · Mid-size SUV992 words19 checks

Q6 e-tronmid-large electric SUV (PPE 800 V) — current TH BEV halo

Audi Q6 e-tron
No longer on sale
Model page

Audi's first model on the all-new PPE (Premium Platform Electric) architecture — a clean-sheet 800 V dedicated BEV platform co-developed with Porsche (sister Macan EV). Replaces the older MLB-evo-based Q8 e-tron in the mid-large SUV segment over time (though both remain on the TH price list as of May 2026). Built in Ingolstadt, Germany — Audi's first electric model produced at the brand's home plant.

Lineage & platform

  • Generation: Audi Q6 e-tron (C1) — first generation, global launch 2024-03, TH launch 2025-03-26 (BIMS 2025).
  • Platform: PPE (Premium Platform Electric) — co-developed with Porsche; sister to Porsche Macan EV.
  • Architecture: 800 V (SiC inverter standard).
  • Battery technology: 100 kWh gross / ~94.9 kWh usable prismatic NMC cells, 12 modules.
  • Origin (TH): CBU-Ingolstadt, Germany (Audi's first BEV produced at the brand's home plant).

Lineup events / timeline

DateEvent
2024-03-18Global reveal in Ingolstadt — Q6 e-tron quattro and SQ6 e-tron variants announced. (Audi MediaCenter Q6 e-tron23)
2025-03-26TH launch at 46th Bangkok International Motor Show (BIMS 2025) — Q6 e-tron Performance (RWD single-motor) at ฿4,699,000 CBU. First and only PPE-platform Audi in Thailand. (Paultan Bangkok 202524; Autolifethailand25; EVMod26)
2025-08Promotional discount −฿900,000 — Q6 e-tron Performance priced down to ฿3,799,000 in August 2025 dealer promo. List unchanged at ฿4,699,000. (Autolifethailand Aug 202527)
2026TH lineup remains single-trim (Performance RWD); no quattro AWD or SQ6 added to TH price list as of May 2026. to checkconfigurator
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Trims

Q6 e-tron Performance — performance (current MY2025) ฿4,699,000 (or ฿3,799,000 promo)

SpecValueSource
Launch MSRP (2025-03-26)฿4,699,000Autolifethailand25
Promotional price (2025-08)฿3,799,000 (−฿900,000)Autolifethailand promo27
Current MSRP (May 2026, list)฿4,699,000ZigWheels 20269
Battery (kWh) gross / usable100 / ~94.9EV-Database Q6 performance28
Battery chemistryNMC prismatic (PPE pack, Samsung SDI / LG) to checkcell supplierderived
Voltage architecture800 V (SiC inverter)Audi MediaCenter
Cell formatPrismatic, 12 modulesAudi tech briefing
Range (WLTP)641 kmAutolifethailand TH spec sheet
Range (NEDC)714 kmsame
DriveRWD (single rear motor)EV-Database Q6 performance28
Rear motor240 kW / 322 PS / 485 Nm PSMEV-Database
Combined power240 kW / 322 PSsame
Combined torque485 Nmsame
0–100 km/h6.6 sAutolifethailand
Top speed210 km/hsame
AC charging11 kW Type 2 (22 kW optional)EV-Database
DC charging peak260 kW (CCS2)Autolifethailand TH spec
DC 10–80%~21 minPaultan24
V2L outputn/a (Audi MMI does not advertise V2L for Q6 e-tron)derived
ConnectorsType 2 (AC) + CCS2 (DC)EV-Database
L × W × H4,771 × 1,939 × 1,648 mmAudi MediaCenter23
Wheelbase2,899 mmsame
Curb weight~2,290 kgEV-Database
Trunk capacity526 L (1,529 L seats folded)same
Frunk capacity64 Lsame
Seats5same
Wheels20″ standard (21″ / 22″ optional) to checkTH stdEV-Database28
Drag coefficient (Cd)0.27Audi MediaCenter
Origin (May 2026)CBU-Ingolstadt, GermanyAudi Group plant roster
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Standard equipment (Q6 e-tron Performance, TH)
  • Audi Virtual Cockpit Plus — 11.9″ OLED driver display
  • Audi MMI touch display — 14.5″ central touchscreen, Android Automotive OS-based (first Audi to use AAOS)
  • Passenger Display — optional 10.9″ co-driver display
  • Second-generation OLED tail lights — 60 segments per panel, 6 selectable light signatures
  • Matrix LED headlights with digital signature
  • Heated front seats + ventilated front seats (depending on package)
  • 12-speaker sound system to checkBang & Olufsen 22-speaker is optional upgrade
  • Wireless Apple CarPlay + Android Auto
  • Audi pre sense front / side / rear (L2+ ADAS)
  • Adaptive cruise assist + Lane keeping
  • Park assist plus + 360° surround camera
  • Panoramic glass sunroof (electrochromic on top trims)
  • Air suspension adaptive (option on Performance, std on quattro) to checkTH spec
  • Audi Wallbox 11 kW (included with launch promotion)
Distinctive features
  • First Audi on PPE platform (800 V, SiC inverter)
  • Android Automotive OS — first Audi to ship with AAOS-based MMI
  • Second-gen OLED tail lights — signature 6-pattern light show customisation feature
  • 800 V architecture enables 260 kW DC charging (10-80% in ~21 min)
  • No SQ6 e-tron or quattro AWD variant in TH lineup as of May 2026

Colors (Q6 e-tron, TH availability)

Name (EN)Hex unverifiedderived from global paletteAvailable on
Mythos Black metallic#0B0B0EAll (no-cost)
Glacier White metallic#EEEEEEAll
Magnetic Grey solid#777777All (no-cost)
Manhattan Grey metallic#5C5F62All
Daytona Grey pearl#46484AAll
Stone Red metallic#681B1FAll
Plasma Blue metallic#1B3C9EAll
Ascari Blue metallic#0D2A4FAll
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unverifiedfull TH-market color list

Sources

Verification matrix — Q6 e-tron

Verification matrix

Audi Q6 e-tron: 19 facts checked

16 verified · 2 partial · 1 not verified
VerifiedTH launch date 2025-03-26 (BIMS 2025)Source Paultan / Autolifethailand
VerifiedLaunch MSRP ฿4,699,000Source Autolifethailand
VerifiedPromo price ฿3,799,000 (Aug 2025)Source Autolifethailand promo
VerifiedBattery 100 kWh grossSource EV-Database + Autolifethailand
PartialBattery 94.9 kWh usableSource EV-Databaseusable figure cross-checked but Audi TH brochure rounds
Verified800 V architectureSource Audi MediaCenter
VerifiedWLTP range 641 kmSource Autolifethailand TH spec
VerifiedNEDC range 714 kmSource Autolifethailand TH spec
VerifiedRWD single rear motor (322 PS)Source EV-Database + Autolifethailand
VerifiedDC peak 260 kWSource Autolifethailand TH(global rated 270 kW per Audi spec — TH slightly more conservative)
Verified0-100 6.6 sSource Autolifethailand
VerifiedTop speed 210 km/hSource Autolifethailand
VerifiedDimensions L×W×H 4771×1939×1648Source Audi MediaCenter
VerifiedCd 0.27Source Audi MediaCenter
VerifiedOrigin CBU-IngolstadtSource Audi Group plant roster
Not verifiedColor palette + hex codesSource derivedFull TH config palette + hex codes need direct capture
PartialStandard equipment (TH-specific)Source Audi MediaCenterTH-vs-global option-pack split unverified
VerifiedTH SQ6 e-tron availabilitySource Audi TH(not on sale) · Confirmed NOT in TH lineup
VerifiedTH Q6 Sportback availabilitySource Audi TH(not on sale) · Confirmed NOT in TH lineup

Model · Large SUV1,890 words28 checks

Q8 e-tron / Q8 Sportback e-tronlarge SUV (MLB-evo 400 V) — last-generation TH BEV

Audi Q8 e-tron
one trim on sale · from ฿5,599,000
Model page

The original e-tron SUV (2019) rebadged as Q8 e-tron from 2023 in a mid-life update with new fascia, larger 114 kWh battery, and refreshed interior. Sold in TH in both standard SUV and Sportback (coupé) body styles, two power tiers each (50 quattro / 55 quattro Black Edition). Globally Audi has announced Q8 e-tron production ends February 2025 (Audi Brussels closure announcement Oct 2024) — TH inventory continues to be sold through 2026 from existing CBU stock and final-allocation shipments. (Audi Q8 e-tron Wikipedia32)

Lineage & platform

  • Generation: Audi Q8 e-tron (4K3 / 4K4 facelift) — global refresh launch 2022-11; TH launch 2023-07-13. Predecessor was the original 2019 Audi e-tron 55 quattro (4K) — same MLB-evo platform, smaller 95 kWh battery, different front fascia.
  • Platform: MLB evo (BEV-modified) — derived from ICE-MLB (Audi Q7 / Bentley Bentayga / Lamborghini Urus shared platform).
  • Architecture: 400 V.
  • Battery technology:
    • 50 quattro: 95 kWh gross / 89 kWh usable NMC, LG.
    • 55 quattro: 114 kWh gross / 106 kWh usable NMC, LG/SK On.
  • Origin (TH): CBU-Brussels, Belgium (entire Q8 e-tron family produced at Audi Brussels; plant scheduled to cease Q8 e-tron production Feb 2025 per Audi AG announcement Oct 2024). TH inventory beyond Feb 2025 = final-allocation stock.

Lineup events / timeline

DateEvent
2019-03-14TH original e-tron 55 quattro launch — ฿5,099,000 CBU-Brussels. First Audi BEV in Thailand. 95 kWh battery, 400 km WLTP range. (Headlightmag 20196; Paultan5)
2021-11-22(added 2026-11-12) ECO Sticker approved for the e-tron 55 quattro, filed SRP ฿5,299,000 (register33), and for the e-tron Sportback 55 quattro S line, ฿5,499,000 (register34). The e-tron 55 quattro is now a catalogue trim, e-tron-55-quattro MY2021 under Q8 e-tron, discontinued, with the 2019 launch report's figures: 95 kWh, about 417 km WLTP, 265 kW / 561 Nm (300 kW / 664 Nm in boost), 0–100 in 6.6 s, AC 11 kW, DC 150 kW, 21-inch wheels, warranty 5 years / 150,000 km and battery 8 years / 160,000 km (Paultan, 2019-03-145). Top speed is not in that report and is not recorded. The Sportback 55 S line is not added: its filing is the only source and gives no motor or range figures.
2023-07-13TH Q8 e-tron facelift launch — new naming convention (e-tron → Q8 e-tron), refreshed fascia. Q8 e-tron 50 quattro ฿4,699,000 + Q8 e-tron 55 quattro Black Edition ฿5,499,000 + Q8 Sportback e-tron 50 quattro S line ฿4,999,000 + Q8 Sportback e-tron 55 quattro S line Black Edition ฿5,799,000. (Headlightmag 2023-0735; Autolifethailand36; Autolifethailand Sportback37)
2024 (mid)Promotional discount −฿700,000 — Q8 e-tron 50 quattro discounted to ฿3,999,000; range to ฿4,850,000 for top Sportback. (Autolifethailand 2024 discount38)
2024-10Audi AG announces Brussels plant closure — Q8 e-tron production ends Feb 2025. TH lineup will sell through inventory; no announced successor. (Audi Q8 e-tron Wikipedia32)
2025 (mid)TH retail continues from final-allocation stock; ZigWheels lists all 4 trims at original ฿4.699 m – ฿5.799 m pricing as of May 2026.
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Trims

Q8 e-tron 50 quattro — 50-quattro (current MY2025) ฿4,699,000

Entry-tier Q8 e-tron with smaller 95 kWh battery, standard non-S-line equipment. Probably the best CBU-Audi BEV value in TH in mid-2024 when discounted to ฿3,999,000.

SpecValueSource
Launch MSRP (2023-07-13)฿4,699,000Headlightmag35
Promotional MSRP (2024 mid)฿3,999,000 (−฿700,000)Autolifethailand discount38
Current MSRP (May 2026, list)฿4,699,000 to checkwhether ฿3,999,000 promo still activeZigWheels39
Battery (kWh) gross / usable95 / 89EV-Database Q8 e-tron 5040; evspecshub Q8 e-tron 5041
Battery chemistryNMC prismatic, LGderived
Voltage architecture400 VEV-Database
Range (WLTP)~491 kmEV-Database
DriveAWD (quattro) — dual permanent magnet synchronous motorsEV-Database
Front motor125 kW / 170 PSAudi spec
Rear motor140 kW / 190 PS (with boost)same
Combined power230 kW / 313 PS (with Boost Mode)same
Combined torque540 Nm (664 Nm with boost) to checkTH specsame
0–100 km/h~7.0 s (with launch control / Boost)ZigWheels TH
Top speed~200 km/hZigWheels
AC charging11 kW (22 kW optional)EV-Database
DC charging peak150 kW (CCS2)EV-Database
DC 10–80%~31 minEV-Database
L × W × H4,915 × 1,937 × 1,633 mmZigWheels TH spec
Wheelbase2,928 mmsame
Curb weight~2,500 kgEV-Database
Trunk capacity569 L (~1,637 L seats folded)EV-Database
Frunk capacity62 LEV-Database
Seats5same
Wheels20″ alloys std (21″ optional) to checkTHZigWheels
Tire spec265/45 R21 (on 21″ option)ZigWheels
Drag coefficient (Cd)0.28 (SUV)Audi MediaCenter
Origin (May 2026)CBU-Brussels, BelgiumAudi Group
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Standard equipment (Q8 e-tron 50 quattro)
  • Audi Virtual Cockpit Plus — 12.3″ driver display
  • MMI Navigation Plus — dual touchscreen (10.1″ + 8.6″)
  • Adaptive air suspension (front + rear)
  • Matrix LED headlights with adaptive high-beam
  • Audi sound system 10-speaker
  • Wireless Apple CarPlay + Android Auto
  • Audi pre sense front + rear (L2 ADAS)
  • Adaptive cruise control + Lane assist
  • Park assist + 360° surround camera
  • Panoramic glass sunroof
  • Heated front seats
  • Vienna leather (Valcona on higher trims) to check

Q8 e-tron 55 quattro Black Edition — 55-quattro-black-edition ฿5,499,000

Larger battery 114 kWh, higher output, "Black Edition" exterior pack (black grille / mirror caps / window trim / wheels).

SpecValueSource
Launch MSRP (2023-07-13)฿5,499,000Headlightmag35
Current MSRP (May 2026)฿5,499,000ZigWheels9
Battery (kWh) gross / usable114 / 106EV-Database Q8 e-tron 5542
Battery chemistryNCA prismatic (EV-DB; doc earlier said NMC — EV-DB authoritative)EV-Database Q8 e-tron 5542
Voltage architecture400 Vsame
Range (WLTP)582 km (EV-DB SUV body); Black Edition's larger wheels cut to ~528 km; TH brochure 621 km is NEDCEV-Database Q8 e-tron 5542 + Autolifethailand
Range (NEDC)621 km (TH spec)Autolifethailand36
DriveAWD (quattro) — dual ASM (asynchronous) motors front + rearEV-Database Q8 e-tron 5542
Front motor~124 kW / 168 PS (ASM) [per-motor split not in EV-DB; from Audi spec sheets]Audi spec
Rear motor~149 kW / 202 PS (ASM, boost) [same caveat]same
Combined power300 kW / 408 PS (Boost Mode) / 265 kW nominalEV-Database Q8 e-tron 5542; Headlightmag
Combined torque664 Nmsame
0–100 km/h5.6 sEV-Database, Headlightmag
Top speed200 km/hEV-Database
AC charging11 kW (22 kW optional)EV-Database
DC charging peak170 kW (168 kW per EV-DB, CCS2)EV-Database
DC 10–80%~31 minsame
Seats5EV-Database
Wheels21″ alloys (Black Edition gloss-black finish)derived
Origin (May 2026)CBU-Brussels, BelgiumAudi Group
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Distinctive features (55 quattro Black Edition vs 50 quattro)
  • Larger 114 kWh battery (vs 95 kWh)
  • More power 408 PS vs 313 PS
  • 22 kW AC charger standard (vs 11 kW)
  • 170 kW DC peak (vs 150 kW)
  • Black Edition exterior trim — gloss-black grille, mirror caps, window surrounds, badges, wheel finish
  • 21″ wheels standard

Q8 Sportback e-tron 50 quattro S line — 50-quattro-s-line-sportback ฿4,999,000

Coupé-roofline variant of Q8 e-tron, with S line sport package standard. Slightly less practical (smaller cargo / rear headroom) but more stylistically distinctive.

SpecValueSource
Launch MSRP (2023-07-13)฿4,999,000Autolifethailand Sportback37
Current MSRP (May 2026)฿4,999,000ZigWheels9
Battery / drivetrainSame as Q8 e-tron 50 quattro (95 kWh gross, dual-motor AWD, 313 PS Boost)EV-Database
Combined power317 hp (Boost Mode) per ZigWheelsZigWheels
Range (WLTP)~505 km (Sportback aero advantage)EV-Database
Drag coefficient (Cd)0.27 (Sportback, vs 0.28 SUV)Audi
L × W × H4,915 × 1,937 × 1,619 mm to checkheightEV-Database
Trunk capacity528 L (smaller than SUV due to sloping roof)EV-Database
S line packageM-style aero kit, sport-tuned suspension, S-line interior trim, S sport seatsAudi MMI
Origin (May 2026)CBU-Brussels, BelgiumAudi Group
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Q8 Sportback e-tron 55 quattro S line Black Edition — 55-quattro-s-line-black-edition-sportback ฿5,799,000

Top of the Q8 e-tron lineup in Thailand — Sportback body + 114 kWh battery + Black Edition + S line. Most aspirational MLB-evo BEV.

SpecValueSource
Launch MSRP (2023-07-13)฿5,799,000Autolifethailand37
Current MSRP (May 2026)฿5,799,000ZigWheels9
Battery (kWh) gross / usable114 / 106EV-Database Q8 Sportback e-tron 5543
Battery chemistryNCA prismatic (108s4p, 432 cells)same
Voltage architecture400 Vsame
DriveAWD (quattro) — dual ASM motorssame
Combined power300 kW / 408 PS (Boost Mode); ZigWheels' "365 hp" likely nominalEV-Database Q8 Sportback e-tron 5543
Combined torque664 Nmsame
Range (WLTP)600 km (EV-DB; Sportback aero advantage over SUV)EV-Database Q8 Sportback e-tron 5543; Autolifethailand37
Range (NEDC)636 kmAutolifethailand
0–100 km/h5.6 sEV-Database, Autolifethailand
Top speed200 km/hEV-Database
AC charging11 kW (22 kW optional)EV-Database
DC charging peak170 kW (168 kW per EV-DB, CCS2)EV-Database
Seats5EV-Database
Drag coefficient (Cd)0.27Audi
Wheels21″ Black Edition gloss-black alloysderived
Origin (May 2026)CBU-Brussels, BelgiumAudi Group
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Colors (Q8 e-tron / Q8 Sportback)

Name (EN)Hex unverifiedderived from global paletteAvailable on
Mythos Black metallic#0B0B0EAll trims
Glacier White metallic#EEEEEEAll trims
Ultra Blue metallic#244B81All trims
Magnet Grey metallic#5C5F62All trims
Daytona Grey pearl#46484AAll trims
Florett Silver metallic#B0B5BAAll trims
Siam Beige metallic#A88E6BAll (Dakar Edition globally; TH avail unverified)
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unverified

Sources

Verification matrix — Q8 e-tron / Q8 Sportback

Verification matrix

Audi Q8 e-tron: 28 facts checked

23 verified · 4 partial · 1 not verified
VerifiedOriginal e-tron TH launch 2019-03-14 ฿5,099,000Source Headlightmag + Paultan
VerifiedQ8 e-tron TH launch 2023-07-13Source Headlightmag
VerifiedQ8 e-tron 50 quattro launch MSRP ฿4,699,000Source Headlightmag
VerifiedQ8 e-tron 55 quattro Black Edition ฿5,499,000Source Headlightmag + ZigWheels
VerifiedQ8 Sportback 50 quattro S line ฿4,999,000Source Autolifethailand + ZigWheels
VerifiedQ8 Sportback 55 quattro Black Edition ฿5,799,000Source Autolifethailand + ZigWheels
VerifiedQ8 e-tron 50 quattro 95 kWh batterySource EV-Database
VerifiedQ8 e-tron 55 quattro 114 kWh batterySource EV-Database
Verified50 quattro 313 PS BoostSource Headlightmag + ZigWheels
Verified55 quattro 408 PS BoostSource Headlightmag
Partial50 quattro 0-100 7.0 sSource ZigWheelsrounded; EV-Database shows 6.8 s
Verified55 quattro 0-100 5.6 sSource Headlightmag
VerifiedDC peak 150 kW (50) / 170 kW (55)Source EV-Database
PartialWLTP range 50 (491 km)Source EV-DatabaseTH-spec range not always published; cross-check
VerifiedWLTP range 55 SUV (582 km)Source EV-DatabaseBlack Edition wheels reduce to ~528 km
VerifiedWLTP range 55 Sportback (600 km)Source EV-Database, Autolifethailand
Verified55 quattro chemistry NCA prismaticSource EV-DatabaseCorrects earlier "NMC" note
Verified55 quattro voltage 400 VSource EV-Database
Verified55 quattro combined 300 kW / 408 PS boostSource EV-Database, Headlightmag
Partial55 quattro per-motor kW split (ASM front/rear)Source Audi specEV-DB gives combined only; ~124/149 kW from Audi sheets
Verified55 quattro top speed 200 km/hSource EV-Database
Verified55 quattro AC 11 kW / DC 170 kW (168)Source EV-Database
Verified55 quattro seats 5Source EV-Database
VerifiedNEDC range 55 (621 km SUV / 636 km Sportback)Source Autolifethailand
PartialProduction end Feb 2025 (Brussels)Source Wikipediaconfirmed globally; TH stock-out timing unverified
VerifiedOrigin CBU-BrusselsSource Audi Group
Not verifiedColor palette + hex codesSource derivedFull TH config palette + hex codes need direct capture
VerifiedPromo ฿3,999,000 for 50 quattro mid-2024Source Autolifethailand discount

Model · Sedan1,458 words27 checks

e-tron GT / RS e-tron GTD/E-segment electric GT sedan (J1 800 V) — Audi BEV halo

Audi e-tron GT
No longer on sale
Model page

Audi's flagship BEV sedan, co-developed with Porsche Taycan on the J1 platform. Built at Audi Böllinger Höfe in Neckarsulm (the same hand-assembly facility that built the Audi R8). Sold in TH in two trims: Quattro Performance (the standard GT) and RS e-tron GT Quattro (the RS-tier performance variant). Globally there was a 2024-06 facelift that introduced a "Performance" name suffix to RS variants — TH lineup as of May 2026 uses the pre-facelift J1 cars in the "Quattro Performance" / "RS e-tron GT Quattro" naming convention. (Audi e-tron GT Wikipedia46)

Lineage & platform

  • Generation: Audi e-tron GT (F83) — first generation; global launch 2021-02. Facelift 2024-06-18 introduced upgraded battery (97 kWh, larger than original 93.4 kWh), uprated power tiers (S e-tron GT 679 PS, RS e-tron GT 845 PS, RS e-tron GT Performance 912 PS), redesigned fascia and interior. TH lineup as of May 2026 reflects pre-facelift specs to checkTH may have transitioned to facelift mid-2025.
  • Platform: J1 — co-developed with Porsche Taycan; sister to Taycan. Aluminium / multi-material body, mid-mounted battery.
  • Architecture: 800 V (industry-first when introduced 2021).
  • Battery technology: 93.4 kWh gross / ~83.7 kWh usable (pre- facelift); 97 kWh gross / ~84 kWh usable (post-facelift) NMC pouch cells, LG.
  • Origin (TH): CBU-Neckarsulm (Böllinger Höfe), Germany — Audi's hand-assembly halo plant.

Lineup events / timeline

DateEvent
2021-03-18TH launch — e-tron GT Quattro ฿6,390,000 + e-tron GT Performance Quattro ฿6,790,000 + RS e-tron GT Quattro ฿9,490,000 (3 trims). Imported CBU-Neckarsulm. First Audi on J1 platform / 800 V in TH. Meister Technik launch event. (Headlightmag e-tron GT47; Headlightmag RS e-tron GT48; Auto-Thailand49)
2024-06-18Global facelift announced — new power tiers (S e-tron GT 679 PS replacing old e-tron GT base, RS e-tron GT 845 PS, RS e-tron GT Performance 912 PS — the latter being "the most powerful production Audi ever"). 97 kWh battery, 800 V architecture retained, 320 kW peak DC charging. (Autolifethailand facelift50; Motor151)
2024 (mid)RS e-tron GT promotional discount −฿2,200,000 — RS e-tron GT reportedly discounted to ~฿7,990,000 from ฿10,190,000 list per Autolifethailand Facebook. (Autolifethailand Facebook RS discount52)
2025+TH continues to sell pre-facelift J1 cars under "Quattro Performance" + "RS Quattro" naming. Current list: e-tron GT Quattro Performance ฿7,249,000 + RS e-tron GT Quattro ฿10,190,000 per ZigWheels May 2026. to checkTH may transition to facelift inventory in 2026
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Trims

e-tron GT Quattro Performance — quattro-performance (current MY2025) ฿7,249,000

SpecValueSource
Launch MSRP (2021-03-18, as "e-tron GT Performance Quattro")฿6,790,000Headlightmag47
Current MSRP (May 2026)฿7,249,000ZigWheels Audi TH53
Battery (kWh) gross / usable93.4 / 83.7 (pre-facelift)EV-Database e-tron GT quattro54
Battery chemistryNMC pouch, LG Chemderived
Voltage architecture800 VEV-Database
Cell formatPouch, 33 modules, 396 cellsAudi MediaCenter
Range (WLTP)488 kmEV-Database
DriveAWD (quattro) — dual permanent magnet synchronous motorsEV-Database
Front motor175 kW / 238 PS PSMAudi
Rear motor320 kW / 435 PS PSMsame
Combined power390 kW / 530 PS (with Launch Control overboost — 483 hp continuous)ZigWheels TH ("483 hp"); EV-Database "530 PS with Boost"
Combined torque640 Nmsame
0–100 km/h4.1 s (with Launch Control)EV-Database
Top speed245 km/hsame
AC charging11 kW Type 2 (22 kW optional)same
DC charging peak270 kW (CCS2)same
DC 10–80%~22 minsame
L × W × H4,989 × 1,964 × 1,414 mmZigWheels TH
Wheelbase2,900 mmAudi
Curb weight~2,295 kgEV-Database
Trunk capacity405 LAudi
Frunk capacity81 LAudi
Seats4 (2+2 sport seats; optional 5-seat bench to checkTH)Audi
Wheels20″ standard (21″ optional)EV-Database
Tire spec265/35 R21 (on 21″ option)ZigWheels
Drag coefficient (Cd)0.24Audi MediaCenter
Origin (May 2026)CBU-Neckarsulm (Böllinger Höfe), GermanyAudi Group
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Standard equipment (e-tron GT Quattro Performance)
  • Audi Virtual Cockpit Plus — 12.3″ driver display
  • MMI Navigation Plus — 10.1″ central touchscreen
  • Adaptive air suspension (front + rear)
  • Matrix LED Plus headlights with digital signature
  • Bang & Olufsen Premium Sound to checkTH std vs option
  • Wireless Apple CarPlay + Android Auto
  • Audi pre sense front + rear (L2 ADAS)
  • Adaptive cruise + Lane Assist
  • 360° surround camera + Park assist
  • Panoramic glass roof
  • Heated + ventilated front sport seats
  • Valcona leather interior
  • Carbon-fiber-reinforced-plastic (CFRP) roof option to checkTH
Distinctive features (vs RS e-tron GT)
  • Lower combined power (530 PS vs 646 PS Launch Control on RS)
  • 20″ wheels std (vs 21″ on RS)
  • Standard quattro instead of RS-specific torque-vectoring rear diff
  • Less aggressive aero kit (no RS-specific carbon trim)
  • Single-speed rear axle (vs 2-speed rear on RS)

RS e-tron GT Quattro — rs-quattro ฿10,190,000

The RS-tier flagship — Audi's most powerful BEV sold in TH as of May 2026. 2-speed rear transmission (shared with Porsche Taycan), 3-chamber air suspension, RS-specific torque vectoring.

SpecValueSource
Launch MSRP (2021-03-18)฿9,490,000Headlightmag RS48
Current MSRP (May 2026)฿10,190,000ZigWheels Audi RS55
Promotional price (2024)~฿7,990,000 (−฿2,200,000) to checkrecurringAutolifethailand FB56
Battery (kWh) gross / usable93.4 / 83.7 (pre-facelift)EV-Database RS e-tron GT pre-facelift57
Voltage architecture800 Vsame
Range (WLTP)472 kmsame
DriveAWD (quattro) — RS-tuned with electronic torque vectoringsame
Front motor175 kW / 238 PS PSMAudi
Rear motor335 kW / 456 PS PSM (2-speed)same
Combined power440 kW / 598 PS (continuous) / 475 kW / 646 PS (Launch Control overboost)ZigWheels TH "598 hp"
Combined torque830 Nm (Launch Control)same
0–100 km/h3.3 s (Launch Control)EV-Database
Top speed250 km/hsame
AC charging11 kW (22 kW std on RS)EV-Database
DC charging peak270 kW (CCS2)same
L × W × H4,989 × 1,964 × 1,414 mmZigWheels
Wheels21″ RS-design alloys stdAudi
Origin (May 2026)CBU-Neckarsulm (Böllinger Höfe), GermanyAudi Group
Warranty5 yr / 150,000 km vehicle; 8 yr / 160,000 km batteryHeadlightmag
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Distinctive features (RS e-tron GT vs Quattro Performance)
  • More power: 598 PS continuous / 646 PS Launch Control (vs 483 hp / 530 PS)
  • 2-speed rear transmission (shared with Porsche Taycan)
  • 3-chamber adaptive air suspension (RS-tuned)
  • RS-specific torque vectoring rear differential
  • Carbon-ceramic brakes option (PCCB-equivalent)
  • 21″ RS-design alloys std
  • RS exterior kit (carbon fiber trim, RS badging, deeper front splitter)
  • Bang & Olufsen 16-speaker Premium 3D Sound std
  • Sport+ button + drift mode (RS-specific)

Colors (e-tron GT family, TH)

Name (EN)Hex unverifiedAvailable on
Ibis White (non-metallic)#F0F0F0All (no-cost)
Mythos Black metallic#0B0B0EAll
Daytona Grey pearl#46484AAll
Florett Silver metallic#B0B5BAAll
Suzuka Grey metallic#9A9DA0All
Kemora Grey metallic#3C4146All
Tactical Green metallic#3F4B3DRS-specific historically
Tango Red metallic#9B1D1DAll
Ascari Blue metallic#0D2A4FAll
Bedford Green metallic (post-facelift)#1F3B2APost-facelift only to checkTH avail
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unverified

Sources

Verification matrix — e-tron GT family

Verification matrix

Audi e-tron GT: 27 facts checked

23 verified · 2 partial · 2 not verified
VerifiedTH launch 2021-03-18Source Headlightmag
Verifiede-tron GT Quattro launch ฿6,390,000Source Headlightmag
Verifiede-tron GT Performance Quattro launch ฿6,790,000Source Headlightmag
VerifiedRS e-tron GT launch ฿9,490,000Source Headlightmag
VerifiedCurrent e-tron GT Quattro Performance ฿7,249,000Source ZigWheels
VerifiedCurrent RS e-tron GT Quattro ฿10,190,000Source ZigWheels
VerifiedBattery 93.4 kWh gross (pre-facelift)Source EV-Database
VerifiedBattery 97 kWh (post-facelift, global only)Source Motor1 + AudiTH currently pre-facelift
Verified800 V architectureSource Audi MediaCenter
VerifiedDC peak 270 kWSource EV-Database
PartialQuattro Performance combined 483 hp / 530 PS BoostSource ZigWheels says 483 hp; EV-Database says 530 PS Boost — ZigWheels likely shows continuous, EV-Database peakboth probably right at different rating modes
VerifiedRS combined 598 hp / 646 PS LaunchSource ZigWheels + EV-Database
Verified0-100 Quattro 4.1 sSource EV-Database
Verified0-100 RS 3.3 sSource EV-Database
VerifiedWLTP range Quattro 488 kmSource EV-Database
VerifiedWLTP range RS 472 kmSource EV-Database
VerifiedQuattro Performance front 175 kW / rear 320 kW (MY2021)Source autoevolution, auto-dataMatches the MY2021 Quattro Performance trim shown here
VerifiedQuattro Performance AC 11 kW (22 opt)Source EV-Database
VerifiedQuattro Performance NMC712 chemistrySource EV-Database
VerifiedQuattro Performance seats 4Source EV-Database, Audi2+2; optional 5-seat bench
VerifiedQuattro Performance wheels 20″ stdSource EV-Database
VerifiedOrigin CBU-Neckarsulm (Böllinger Höfe)Source Audi
VerifiedCd 0.24Source Audi
Not verifiedFacelift in TH?Source —Unconfirmed whether 2024 facelift cars are in TH as of May 2026
PartialRS promo ฿7,990,000 (−฿2,200,000)Source Autolifethailand FBconfirmed as promo but recurrence unverified
Not verifiedColor palette + hex codesSource derivedFull TH config palette + hex codes need direct capture
VerifiedWarranty 5 yr / 150,000 kmSource Headlightmag

Section907 words13 checks

S6 e-tron (Sportback / Avant)E-segment electric sedan and estate (PPE 800 V)

Added 2026-11-12 from the ECO Sticker register: both body styles were filed on 2025-04-01 and neither was in the catalogue. Audi Thailand sells them under the A6 e-tron carline; the only variants are the two S6 models. There is no plain A6 e-tron on the Thai price list.

Lineage & platform

  • Generation: Audi A6 e-tron family (C9 e-tron), first generation. TH launch 2025-03-17.
  • Platform: PPE (Premium Platform Electric), shared with the Q6 e-tron. 800 V: Audi Thailand's page says "800-volt lithium-ion battery"; the register files a 662 V nominal pack.
  • Battery: 100 kWh lithium-ion (Thai spec sheet). The register files it as LiIon (NCM), 151 Ah × 662 V = 100.0 kWh derived.
  • Origin (TH): CBU. Autospinn: "นำเข้าประกอบนอกทั้งคัน"; the register files both as imported, excise 8%, maker AUDI AG. The plant is not named by a Thai source unverifiedIngolstadt.
  • Importer: Meister Technik Co., Ltd. (register).

Lineup events / timeline

DateEvent
2025-03-17TH launch — S6 Sportback e-tron quattro and S6 Avant e-tron quattro, both ฿5,899,000. (Autospinn59: "ราคา 5.899 ล้านบาท"; the Thai spec sheet PDF is dated the same day)
2025-04-01ECO Sticker approved for both, filed SRP ฿5,899,000. (Sportback60, Avant61)
2026-06-16List price ฿6,099,000 for both on Audi Thailand's Recommended Price List, "Effective date 16 Jun 2026". Earliest evidence of the new price; the day it changed is not known. (price list PDF62)
2026-11-12Both product pages still print "Recommended Price THB 6,099,000". (Sportback63, Avant64)
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Trims

One trim per body style. They are two catalogue models, as the Q8 e-tron and Q8 Sportback e-tron are, because the body type differs (sedan for the five-door Sportback, wagon for the Avant).

SpecS6 Sportback e-tron quattroS6 Avant e-tron quattroSource
Catalogue rows6-sportback-e-tron/quattro MY2025s6-avant-e-tron/quattro MY2025
Launch MSRP (2025-03-17)฿5,899,000฿5,899,000Autospinn; register filing
Current MSRP (list of 2026-06-16; page read 2026-11-12)฿6,099,000฿6,099,000Audi TH price list + product pages
Battery100 kWh lithium-ion (NCM per the register)sameThai spec sheet; register
Range (WLTP)638–675 km (headline 675)609–647 km (headline 647)Thai spec sheet
Range (NEDC)753 km730 kmThai spec sheet; equals the sticker range on both filings
Drive / motorsquattro AWD, two motorssameThai spec sheet
Power370 kW (503 hp); 405 kW (551 hp) in Launch ControlsameThai spec sheet
Torque855 NmsameThai spec sheet
0–100 km/h4.1 s; 3.9 s in Launch ControlsameThai spec sheet
Top speed240 km/hsameThai spec sheet
AC charging11 kW, 0–100% in 10 hsameThai spec sheet
DC charging270 kW, 10–80% in 21 minsameThai spec sheet
Length × width × height4,928 × 1,923 × 1,465 mm4,928 × 1,923 × 1,504 mmregister; the Sportback matches Audi's dimension sheet (07/24)
Wheelbase2,951 mm2,951 mm unverifiedSportback sheetAudi dimension sheet
Luggage502–1,330 L; frunk 27 L502–1,422 L; frunk 27 LThai spec sheet
Wheels / tyres21″; 245/40 R21 front, 275/35 R21 rearsameThai spec sheet
SuspensionAdaptive S air suspensionsameThai spec sheet
Seats55register
Warranty5 years / 150,000 km; HV battery 8 years / 160,000 kmsameThai spec sheet + price list
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The catalogue's 0–100 figure is the Launch Control time (3.9 s), the one the brochure headlines; its power figure is the 370 kW nominal output, with 405 kW kept as the boost figure.

Not recorded: kerb weight. The Thai sheet does not print one, and the register's 2,281 kg "total weight" is not defined.

Colors (S6 e-tron, TH)

Glacier white metallic (2Y2Y), Siam beige metallic (7M7M), Mythos black metallic (0E0E), Malpelo blue metallic (U8U8), Plasma blue metallic (3D3D), and Daytona grey pearl effect (6Y6Y) as a paid special colour (Autospinn: +฿50,000). Interior: black with Steel grey stitching. Source: Thai spec sheet. No colour-keyed images are held yet.

Sources

Verification matrix — S6 e-tron

Verification matrix

S6 e-tron (Sportback / Avant): 13 facts checked

10 verified · 1 partial · 2 not verified
VerifiedTH launch 2025-03-17 at ฿5,899,000Source Autospinn + register filingboth body styles
VerifiedCurrent list ฿6,099,000Source Audi TH price list (16 Jun 2026) + product pages (2026-11-12)day of the change unknown
VerifiedBattery 100 kWhSource Thai spec sheet + registerchemistry NCM from the register only
VerifiedWLTP 675 / 647 km, NEDC 753 / 730 kmSource Thai spec sheetNEDC equals the sticker range
Verified370 kW, 405 kW Launch Control, 855 NmSource Thai spec sheet + price list
Verified0–100 4.1 s / 3.9 s, top speed 240 km/hSource Thai spec sheet
VerifiedAC 11 kW, DC 270 kW, 10–80% 21 minSource Thai spec sheet
Verified800 VSource Audi TH product page
VerifiedDimensionsSource register + Audi dimension sheetAvant height from the register only
PartialWheelbase 2,951 mm (Avant)Source Audi dimension sheet (Sportback)same platform; no Avant sheet read
VerifiedOrigin CBUSource Autospinn + registerplant not named unverified
Not verifiedKerb weightSource —not printed in the Thai sheet
Not verifiedColour hex codes / colour-keyed imagesSource —names only

Section262 words

Q4 e-tron / Q4 Sportback e-tronMEB compact SUV — NOT in current TH lineup

Status: not on sale in Thailand as of May 2026. Audi Thailand's official models index (audi.co.th/en/models/) lists only Q6 e-tron, Q8 e-tron, Q8 Sportback e-tron, e-tron GT, and RS e-tron GT — Q4 is absent. ZigWheels TH's price list confirms no Q4 e-tron trims on sale. Several third-party price aggregators (Ccarprice, Silverstern Motors) show Q4 e-tron variants at THB prices (e.g. ฿1,593,600 for Q4 e-tron, ฿1,862,400 for Q4 Sportback) — but these appear to be indicative / aspirational prices derived from EUR conversions rather than confirmed official Meister Technik launch prices.

No Headlightmag or Autolifethailand launch announcement exists for a TH-market Q4 e-tron, despite Headlightmag having covered the 2021 global launch (in Thai) and the 2024 MY-update. The most parsimonious interpretation: Meister Technik chose not to import the Q4 e-tron officially — possibly due to its proximity in price to the VW ID.4 (which has no official TH distribution as VW does not sell in Thailand) and the cost-disadvantage of CBU-Zwickau imports below the ฿2.5 m premium threshold where Chinese competition (BYD Seal U DM-i, MG 4 EV, Neta X) dominates.

unverifiedconfirm whether Q4 e-tron was ever sold via private import / dealer order, or was simply skipped

Audi's TH lineup notably does not have a compact BEV under ฿4 m — a structural gap relative to BMW iX1 (฿2.499 m), Mercedes EQA (฿2.39 m) and Volvo EX30 (฿1.749 m CKD-TH). The closest Audi to this segment is the A3 Sportback e-tron (PHEV, not BEV) and the Q5 e-tron globally (Chinese-market-only BEV, not sold in TH or Europe).


Section323 words

Models confirmed NOT sold in Thailand as of May 2026

Lineup check, applied 2026-11-12. Audi Thailand's Recommended Price List effective 16 Jun 2026 has three electric rows only: S6 Sportback e-tron quattro ฿6,099,000, S6 Avant e-tron quattro ฿6,099,000 and Q8 e-tron 55 quattro Black Edition ฿5,599,000. Its models index, read 2026-11-12, lists the carlines A6 e-tron and Q8 e-tron only. So the catalogue now marks these off sale: Q6 e-tron Performance (last list ฿4,699,000), Q8 e-tron 50 quattro (฿4,699,000), Q8 Sportback e-tron 50 quattro S line (฿4,999,000) and 55 quattro S line Black Edition (฿5,799,000), e-tron GT quattro performance (฿7,249,000) and RS e-tron GT (฿10,190,000). The Q8 e-tron 55 quattro Black Edition's list price moves from ฿5,499,000 to ฿5,599,000. The day each car left the list is not known: the list of 16 Jun 2026 is the earliest evidence. Sections below that call these cars current predate this note. (price list PDF62, models index8)

ModelReasonSource
Q4 e-tronNot on Audi TH models index; no TH launch press; no Headlightmag/Autolifethailand TH coverageAudi TH /en/models/ + ZigWheels TH
Q4 Sportback e-tronSame as abovesame
Q6 Sportback e-tronGlobally available but TH lineup is Performance SUV onlyAudi TH
SQ6 e-tronPerformance variant of Q6; not on TH price listAudi TH
SQ8 e-tronPerformance variant of Q8; never launched in THAudi TH
Q8 e-tron edition DakarLimited-edition global variant; not announced for THAudi global
A6 e-tron (non-S Sportback / Avant)Only the S6 e-tron is sold: launched 2025-03-17, see the S6 e-tron section. (This row said until 2026-11-12 that no A6 e-tron had launched; the ECO Sticker register and Audi TH's price list show the S6 did.)Audi TH price list, 16 Jun 2026
S e-tron GTPost-facelift 2024-06 mid-tier; TH lineup is Quattro Performance + RS onlyZigWheels TH
RS e-tron GT PerformancePost-facelift 2024-06 top-tier (912 PS); not in TH lineup as of May 2026ZigWheels TH
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Section213 words

Cross-model lineup history

DateEvent
2016-Q4AUDI AG appoints Meister Technik Co. (Lamsam family) as official Thai distributor, replacing Yontrakit's German Motor Works
2017-03Meister Technik formal launch at BIMS 2017; sales target 600 units/year
2019-03-14First-ever Audi BEV in Thailand — e-tron 55 quattro (original, 95 kWh) launched at ฿5,099,000 CBU-Brussels
2021-03-18e-tron GT family launch — e-tron GT Quattro ฿6,390 k + Performance Quattro ฿6,790 k + RS e-tron GT Quattro ฿9,490 k. First J1-platform 800 V Audi in TH
2021-03Audi Ratchaphruek showroom opens (BKK)
2023-07-13Q8 e-tron + Q8 Sportback e-tron launch — 4 trims, ฿4,699,000 – ฿5,799,000 CBU-Brussels. Rebadge + facelift of original e-tron
2024 (mid)Q8 e-tron 50 quattro promotional discount −฿700,000 (to ฿3,999,000); RS e-tron GT discount −฿2,200,000 reported
2024-10AUDI AG announces Brussels plant closure — Q8 e-tron production ends Feb 2025 globally; TH continues selling final-allocation stock
2025-03-26Q6 e-tron Performance launch at BIMS 2025 — ฿4,699,000 CBU-Ingolstadt. First PPE-platform 800 V Audi in TH
2025-08Q6 e-tron Performance discount −฿900,000 (to ฿3,799,000) — clearest signal of CBU pricing pressure
2026-05Current state — 7 BEV trims across 4 nameplates: Q6 e-tron (1) + Q8 e-tron (2) + Q8 Sportback e-tron (2) + e-tron GT family (2). Price band ฿3.8–10.2 m. No CKD. No Q4 lineup.
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Section86 words

Sales / market position

  • DLT registrations: Not publicly broken out for Audi BEVs in Thailand. Estimated <500 units/year combined BEV (vs BMW 1,261 in 2025; Mercedes likely 800-1,000). unverified
  • Notable reviews: Headlightmag has covered each launch in Thai-language press releases (no full road tests of BEVs). Autolifethailand has covered promotional pricing extensively.
  • Known incidents / recalls: No major TH-specific recalls publicly identified. unverified
  • Customer feedback: Limited public Pantip threads on Audi BEVs — reflects the small ownership base (vs the very active BMW iX and i7 Pantip communities). unverifiedPantip thread inventory needed

Sources577 words73 links

All sources

Official Audi Thailand / Audi AG

Thai press (Headlightmag, Autolifethailand, Auto-Thailand, Grandprix, AutoDeft, AutoStation, DroidSans, MGROnline)

International / spec aggregator

Distribution / corporate history


Still open · 50 items

What this file hasn’t confirmed yet

9 facts the matrices mark partial, 6 marked not verified and 35 flags left in the text. Treat these as leads to check, not as facts.

At a glanceIn the file

  • TH sales: No publicly-disclosed monthly figures by model. Sales are believed to be well under 1,000 BEVs/year in 2024-2025 combined — Meister Technik's 2017 launch target was 600 units of all Audi types per year; current premium-BEV competition (BMW ~1,261 BEV in 2025; Mercedes EQE/EQS comparable order; Tesla Model Y in volume) suggests Audi BEV is sub-500 units annually. unverifiedno DLT-segmented BEV-specific Audi dataFlag in the text

Distribution & businessIn the file

  • Note on Master Audi Thailand / AAS Auto Service: Multiple auto-industry rumours in 2023-2024 suggested that AAS Auto Service Co., Ltd. (the long-time Porsche Thailand distributor, founded 1986) would take over Audi distribution as "Master Audi Thailand" — replacing Meister Technik in a similar fashion to AAS's existing Porsche operation. As of the May 2026 official price list and audi.co.th source code, the distributor remains Meister Technik Co., Ltd. under the "Audi Thailand" trading name. There is no public announcement confirming an AAS transition as of researched_at. unverifiedverify if AAS / Master Audi transition has been formally announcedFlag in the text
  • Audi New Petchburi · New Petchburi Rd, Bangkok to checkexact address · unverified · Showroom + serviceFlag in the text
  • Audi Udonthani · Udon Thani · unverified · Showroom + service (NE region)Flag in the text
  • Audi e-tron Charging Service — Audi Thailand offers a charging card / app integration via EVolt / Sharge / EleX / MEA Volta / PEA Volta networks (Audi GLOBAL e-tron Charging Service is available in Europe; TH integration is fragmented — Audi customers typically use the third-party network apps directly). unverifiedTH-specific Audi-branded charging serviceFlag in the text
  • Audi Wallbox 11 kW — included with select e-tron BEV purchases through promotional bundles, not always free. Q6 e-tron and e-tron GT typically include wallbox as part of launch package; Q8 e-tron status unverifiedMay 2026 confirmation needed.Flag in the text

Audi Q6 e-tronIn the file

  • Battery 94.9 kWh usablePartialEV-Database
  • Color palette + hex codesNot verifiedderived
  • Standard equipment (TH-specific)PartialAudi MediaCenter
  • 2026 · TH lineup remains single-trim (Performance RWD); no quattro AWD or SQ6 added to TH price list as of May 2026. to checkconfiguratorFlag in the text
  • Battery chemistry · NMC prismatic (PPE pack, Samsung SDI / LG) to checkcell supplier · derivedFlag in the text
  • Wheels · 20″ standard (21″ / 22″ optional) to checkTH std · EV-DatabaseFlag in the text
  • 12-speaker sound system to checkBang & Olufsen 22-speaker is optional upgradeFlag in the text
  • Air suspension adaptive (option on Performance, std on quattro) to checkTH specFlag in the text
  • Name (EN) · Hex unverifiedderived from global palette · Available onFlag in the text
  • unverifiedfull TH-market color listFlag in the text

Audi Q8 e-tronIn the file

  • 50 quattro 0-100 7.0 sPartialZigWheels
  • WLTP range 50 (491 km)PartialEV-Database
  • 55 quattro per-motor kW split (ASM front/rear)PartialAudi spec
  • Production end Feb 2025 (Brussels)PartialWikipedia
  • Color palette + hex codesNot verifiedderived
  • Current MSRP (May 2026, list) · ฿4,699,000 to checkwhether ฿3,999,000 promo still active · ZigWheelsFlag in the text
  • Combined torque · 540 Nm (664 Nm with boost) to checkTH spec · sameFlag in the text
  • Wheels · 20″ alloys std (21″ optional) to checkTH · ZigWheelsFlag in the text
  • Vienna leather (Valcona on higher trims) to checkFlag in the text
  • L × W × H · 4,915 × 1,937 × 1,619 mm to checkheight · EV-DatabaseFlag in the text
  • Name (EN) · Hex unverifiedderived from global palette · Available onFlag in the text
  • Flag in the text

Audi e-tron GTIn the file

  • Quattro Performance combined 483 hp / 530 PS BoostPartialZigWheels says 483 hp; EV-Database says 530 PS Boost — ZigWheels likely shows continuous, EV-Database peak
  • Facelift in TH?Not verified
  • RS promo ฿7,990,000 (−฿2,200,000)PartialAutolifethailand FB
  • Color palette + hex codesNot verifiedderived
  • Generation: Audi e-tron GT (F83) — first generation; global launch 2021-02. Facelift 2024-06-18 introduced upgraded battery (97 kWh, larger than original 93.4 kWh), uprated power tiers (S e-tron GT 679 PS, RS e-tron GT 845 PS, RS e-tron GT Performance 912 PS), redesigned fascia and interior. TH lineup as of May 2026 reflects pre-facelift specs to checkTH may have transitioned to facelift mid-2025.Flag in the text
  • 2025+ · TH continues to sell pre-facelift J1 cars under "Quattro Performance" + "RS Quattro" naming. Current list: e-tron GT Quattro Performance ฿7,249,000 + RS e-tron GT Quattro ฿10,190,000 per ZigWheels May 2026. to checkTH may transition to facelift inventory in 2026Flag in the text
  • Seats · 4 (2+2 sport seats; optional 5-seat bench to checkTH) · AudiFlag in the text
  • Bang & Olufsen Premium Sound to checkTH std vs optionFlag in the text
  • Carbon-fiber-reinforced-plastic (CFRP) roof option to checkTHFlag in the text
  • Promotional price (2024) · ~฿7,990,000 (−฿2,200,000) to checkrecurring · Autolifethailand FBFlag in the text
  • Name (EN) · Hex unverified · Available onFlag in the text
  • Bedford Green metallic (post-facelift) · #1F3B2A · Post-facelift only to checkTH availFlag in the text
  • Flag in the text

S6 e-tron (Sportback / Avant)In the file

  • Wheelbase 2,951 mm (Avant)PartialAudi dimension sheet (Sportback)
  • Kerb weightNot verified
  • Colour hex codes / colour-keyed imagesNot verified
  • Origin (TH): CBU. Autospinn: "นำเข้าประกอบนอกทั้งคัน"; the register files both as imported, excise 8%, maker AUDI AG. The plant is not named by a Thai source unverifiedIngolstadt.Flag in the text
  • Wheelbase · 2,951 mm · 2,951 mm unverifiedSportback sheet · Audi dimension sheetFlag in the text

Q4 e-tron / Q4 Sportback e-tronIn the file

  • unverifiedconfirm whether Q4 e-tron was ever sold via private import / dealer order, or was simply skippedFlag in the text

Sales / market positionIn the file

  • DLT registrations: Not publicly broken out for Audi BEVs in Thailand. Estimated <500 units/year combined BEV (vs BMW 1,261 in 2025; Mercedes likely 800-1,000). unverifiedFlag in the text
  • Known incidents / recalls: No major TH-specific recalls publicly identified. unverifiedFlag in the text
  • Customer feedback: Limited public Pantip threads on Audi BEVs — reflects the small ownership base (vs the very active BMW iX and i7 Pantip communities). unverifiedPantip thread inventory neededFlag in the text