The Hongqi file

• Distributor Metro Group (Boonvisut family), appointed by China FAW Group Import & Export Co., Ltd. at a signing in Changchun on 2026-01-09 (Hongqi Thailand — FAW × Metro Autohaus¹). The official site trades as "Hongqi Thailand · Metro Group" (hongqithailand.com²).
• Entered Thailand official price announced 2026-06-17 (Headlightmag³, Autolifethailand⁴, Thairath⁵); showrooms open from 2026-06-19 (Motorist⁶).
• First model launched E-HS9 full-size six-seat electric SUV.
• Models on sale (as of 2026-11-03) E-HS9 only — the official model lineup reads "1 model available" (hongqithailand.com/en/cars²).
• Showrooms 3, all in Bangkok (One Bangkok, Rama 2, Kanchanaphisek) (hongqithailand.com — E-HS9 dealer network⁷).
• Current price band ฿2,990,000 (single variant).
• Import CBU from China (built in Changchun) — "นำเข้า CBU" (Autolifethailand⁴, Headlightmag³).

Thai spelling. The official Thai site writes the brand หงษ์ฉี ("หงษ์ฉี ประเทศไทย (สำนักงานใหญ่)" — hongqithailand.com/about-us¹¹), as does Headlightmag ("หงษ์ฉี อี-เอชเอส 9"). Autolifethailand uses both หงษ์ฉี and หงฉี; 9carthai uses หงฉี.

FAW first planned to run Thailand directly through a subsidiary, then switched to a distributor model; FAWIEC appointed Metro Group, which already operates dealerships for Zeekr, Toyota, Mitsubishi and Honda and is a Mercedes-Benz dealer partner (electrive, 2026-02-12⁹). Metro Group describes itself as three generations and more than seven decades in Thai automotive retail; CEO Bodin Boonvisut (บดินทร์ บุญวิสุทธิ์) signed the agreement (Hongqi Thailand — story 1¹). Metro Group is "the distributor with authority to appoint dealers" (Thairath, 2026-02-13¹⁰).

Pre-launch, a convoy of E-HS9s drove ~6,000 km from the Great Wall through Laos to Bangkok, flagged off on 2026-04-25 (Hongqi Thailand — story 3¹²). Online reservations opened 2026-05-10 (Hongqi Thailand — story 2¹³).

Volume targets (Metro Group, at launch): ~400 units June–December 2026, 2,000 in 2027, 4,000 a year by 2029 (Autolifethailand interview¹⁴, Thansettakij¹⁵, electrive¹⁶). The February plan had been only 100 units for 2026 (electrive, 2026-02-12⁹).

Local assembly: none, and no plan yet. Metro Group says FAW would consider investing in a Thai plant only once sales volume justifies it (Autolifethailand interview¹⁴); FAWIEC had evaluated a Thai assembly plant earlier (electrive, 2026-02-12⁹).

Distributor legal entity unverified — no source names the registered company behind "Hongqi Thailand". The site's news posts call the partner "Metro Autohaus" (story 1¹). The online booking flow lists two dealer companies: HONGQI S.P. GROUP CO., LTD. and TMK. Yanyon Co., Ltd. (hongqithailand.com — booking¹⁷).

Showrooms#

Sources: hongqithailand.com — dealer network⁷, Motorist⁶ (opening date), Autolifethailand interview¹⁴ (Mansion investment).

Network plan: 10 sales-service-parts (3S) sites within three years — five in Greater Bangkok, the rest in major provincial cities across the north, north-east, central, east and south; more than 20 dealer applicants were being screened at launch (autospinn¹⁸, electrive¹⁶).

Service centers#

Metro Group calls its service approach a "Close to You" strategy and guarantees full spare-parts availability (Thairath⁵).

Charging network partners#

No public-network partnership announced. Every launch-batch car comes with a free 11 kW three-phase wall charger with installation (hongqithailand.com — exclusive offers⁷).

Warranty terms#

Listed by the official site under "Exclusive Offers" (hongqithailand.com⁷). The page itself does not limit these to the first 400 customers; Motorist describes an "exclusive protection package for the first 400 customers", and electrive and Thansettakij tie the insurance, wallbox and roadside assistance to the first 400 units (Motorist⁶, electrive¹⁶, Thansettakij¹⁵):

• Vehicle: 5 years / 150,000 km
• High-voltage battery: 8 years / 160,000 km
• Roadside assistance: 24-hour, 5 years
• Insurance: 1 year first-class (comprehensive), free
• Wallbox: 11 kW three-phase, supplied and installed free

Whether the same warranty applies after the first 400 units is unverified.

Hongqi's flagship BEV SUV: 5.2 m long on a 3.1 m wheelbase, sold in Thailand as one variant with one powertrain and six seats. Thai press compared it with the Volvo ES90 at the ~฿3 m price point (autospinn¹⁹).

Lineage & platform#

• Generation: first-generation E-HS9 (China production from 2020; production car shown at Auto China 2020 after the E115 concept at IAA 2019). Thailand gets the facelifted version — redesigned interior, retuned air suspension, updated battery — which reached right-hand-drive markets in 2026 (Wikipedia²⁰) ◐.
• Thai-market build: the brochure designation is "E-HS9 Overseas RHD", a long-range South-East Asia specification (Paultan⁸). Autolifethailand names the variant "E-HS9 Long Range AWD" (Autolifethailand⁴).
• Architecture: 400 V (Headlightmag³, Paultan⁸).
• Origin: CBU, assembled in Changchun, Jilin, China (Wikipedia²⁰, Autolifethailand⁴).
• Platform name: unverified — not stated by any source consulted.

Lineup events#

Trims#

E-HS9 Long Range AWD (6-seat) — ฿2,990,000

Pricing. The official site labels ฿2,990,000 the "ราคาแนะนำ" (recommended price), "พิเศษเฉพาะลูกค้า 400 ท่านแรกเท่านั้น*" (special for the first 400 customers only) (hongqithailand.com⁷). Headlightmag, Thansettakij and electrive report it the same way — an introductory price for the first lot, regular price not disclosed (Headlightmag³, Thansettakij¹⁵, electrive¹⁶). Only Motorist gives a regular price — "Normal Price 3,490,000 THB" in its spec table — ฿3,490,000 unverified — no second source; ฿3.49 m is also the top of the old China price range converted to baht, which may be where the figure came from (car250²¹). Booking deposit ฿40,000; estimated delivery 60 days (hongqithailand.com — booking¹⁷).

How the price is shown. No regular price has been published, so the first-400 price is the only one there is. evchu shows it as both the launch (2026-06-17) and the current (2026-11-03) MSRP, flagged as an introductory offer for 400 units, until Hongqi publishes a regular price. When "first 400 only" disappears from the model page, the new price is recorded with its date, and the step out of the intro is read as the offer ending, not as a list-price rise. | Battery (kWh) | 120 | official site⁷ | | Battery chemistry | NMC (ternary lithium) | Headlightmag³, Paultan⁸, Thairath⁵ | | Cell supplier | CATL ◐ (global E-HS9 spec, not stated for Thailand) | Wikipedia²⁰ | | Voltage architecture | 400 V | Headlightmag³, Paultan⁸ | | Range (WLTP) | 548 km | official site⁷ ("548 WLTP") | | Range (NEDC) | 685 km | official site⁷ ("685 NEDC") | | Range (CLTC) | 760 km | official site⁷ ("760 km CLTC range") | | Drive | AWD, dual permanent-magnet synchronous motors | official site⁷, Headlightmag³ | | Front motor | 202 kW (275 PS) / 306 Nm ◐ | split "202 + 160 kW", "306 + 300 N·m" from official site⁷; front/rear attribution from Paultan⁸ | | Rear motor | 160 kW (218 PS) / 300 Nm ◐ | as above | | Combined power | 362 kW (492 PS) | official site⁷, Headlightmag³ | | Combined torque | 606 Nm | official site⁷ | | 0–100 km/h | 5.5 s | official site⁷ | | Top speed | 200 km/h | official site⁷ | | AC charging | 11 kW ◐ | Autolifethailand⁴ only; Headlightmag and Paultan say AC is supported without a figure; the bundled wallbox is 11 kW three-phase (official site⁷) | | DC charging peak | 140 kW | Headlightmag³, Paultan⁸, Thairath⁵ | | DC charging 10–80% | 48 min | Headlightmag³, Paultan⁸ | | V2L output | — unverified | not stated | | Connectors | Type 2 / CCS2 unverified | not stated; assumed from Thai-market norms | | Seats | 6 (2+2+2, second-row captain's chairs) | official site⁷, Headlightmag³ | | Wheels | 21″ ("21″ Performance Wheels", only option) | official booking page¹⁷ | | Tire spec | 265/45 R21 | Headlightmag³, Autolifethailand⁴ | | Length × Width × Height | 5,209 × 2,010 × 1,713 mm | official site⁷ | | Wheelbase | 3,110 mm | official site⁷ | | Ground clearance | 175 mm | Headlightmag³, Paultan⁸ | | Curb weight | 2,636 kg ◐ | Headlightmag³, Thansettakij¹⁵ | | Trunk capacity | 255 L behind row 3; 1,747 L rows 2–3 folded ◐ | Headlightmag³, electrive¹⁶ | | Frunk capacity | — | not stated | | Towing capacity | — | not stated | | Drag coefficient (Cd) | — | not stated | | Approach / departure angle | 21.3° / 21.4° | Paultan⁸ |

Source conflicts, resolved to the official site

• Height: 1,713 mm on the official site, Headlightmag, Paultan and Thansettakij; Autolifethailand and Wikipedia say 1,731 mm (likely a transposition, or the pre-facelift figure).
• 0–100 km/h: 5.5 s official; Autolifethailand's spec list says 4.9 s.
• Power label: the official spec box says "499 hp", but the same page gives 202 + 160 = 362 kW, which is 492 PS / 485 hp. Headlightmag (493 PS) and Paultan (492 PS) agree with 362 kW.
• Range cycles: Thansettakij labels 760 km as NEDC and Daily News quotes 690 km NEDC; the official site gives 760 km CLTC and 685 km NEDC. electrive calls 548 km "WLTC"; the official site says WLTP. A 570 km WLTP figure for the Singapore-spec car is unverified (no source found) and not used here.
• Boot: Autolifethailand gives 622 L as the base figure, probably measured behind row 2; 255 L is behind row 3.

Standard equipment

From Headlightmag³, Paultan⁸ and Autolifethailand⁴:

• Air suspension with continuous damping control (CDC); double-wishbone front, multi-link rear
• Matrix LED headlamps with auto high beam; welcome-light sequence
• Panoramic sunroof; acoustic glass
• Pop-out flush door handles; soft-close doors; power tailgate; active grille shutter
• 8.8″ digital instrument cluster + two 15.6″ touchscreens (centre and front passenger)
• Wireless Apple CarPlay / Android Auto; built-in 4G; OTA updates; Thai-language infotainment
• BOSE 16-speaker audio
• 50 W wireless phone charging (two pads per Paultan; Headlightmag lists one) ◐
• Four-zone automatic climate with PM2.5 filtration
• Leather upholstery; 256-colour ambient lighting
• Powered front seats with memory, ventilation and massage; powered, ventilated second-row captain's chairs; power-folding third row
• 7 drive modes
• 8 airbags; ESP, TCS, HHC, HDC, electric parking brake (auto hold not listed by any source)
• ADAS: adaptive cruise with stop & go, AEB, lane-keep assist, lane-departure warning, lane-change assist, blind-spot detection, rear cross-traffic alert, traffic-sign recognition / intelligent speed assist
• 360° around-view monitor; TPMS; E-Call

Optional equipment / packs

None. The online configurator offers colour and interior choices and a single 21″ wheel (booking page¹⁷).

Launch offer (first 400 customers)

Source: hongqithailand.com⁷ ("Exclusive Offers"); the first-400 limit is from Motorist⁶, electrive¹⁶ and Thansettakij¹⁵, not the official page.

Colors#

Exterior colours are solid single-tone in Thailand (China also sells two-tone bodies — Daily News²²). Hex values are the swatch colours the official configurator renders (hongqithailand.com⁷).

Press coverage names the interiors Graphite Black, Mysterious Gray / Crystal White and Saddle Brown (Thairath⁵, Headlightmag³); the names above are the official site's current wording. The Pacific-Blue-with-Saddle-Brown-only rule is in the configurator and in Paultan⁸.

Versus competitors#

Kia figures as given on evchu's Kia brand page (EV9 GT-Line Long Range AWD section; launch price from Headlightmag — EV9 launch²⁹). On the NEDC figures both cars quote, the E-HS9 claims 38 km more (685 vs 647 km). Against the EV9's launch price the E-HS9 is ฿909,000 cheaper and carries the larger battery, but its 140 kW peak and 48-minute 10–80% time are slow for the class.

Sources#

• 7Hongqi Thailand — E-HS9 model pagehongqithailand.com
• 17Hongqi Thailand — E-HS9 booking / configuratorhongqithailand.com
• 2Hongqi Thailand — model lineup3 Nov 2026 · hongqithailand.com
• 3Headlightmag — official price HONGQI E-HS 9 (2026-06-17)17 Jun 2026 · headlightmag.com
• 4Autolifethailand — official price E-HS9 (2026-06-17)17 Jun 2026 · autolifethailand.tv
• 8Paultan — E-HS9 launched in Thailand (2026-06-25)25 Jun 2026 · paultan.org
• 15Thansettakij — E-HS9 launch (2026-06-17)17 Jun 2026 · thansettakij.com
• 6Motorist — E-HS9 enters Thailand (2026-06-18)18 Jun 2026 · motorist.co.th
• 5Thairath English — launch (2026-06-17)17 Jun 2026 · en.thairath.co.th
• 16electrive — FAW launches Hongqi in Thailand (2026-06-29)29 Jun 2026 · electrive.com
• 20Wikipedia — Hongqi E-HS9en.wikipedia.org

Verification matrix#

None of these has a name, price or specification confirmed for Thailand, so none is in the catalogue.

• Two more Hongqi SUVs in 2026 — a B-SUV and a C-SUV, names and powertrains not disclosed (autospinn, 2026-06-18¹⁸, Autolifethailand interview¹⁴ — "three new models in 2026, all SUVs", the E-HS9 being the first; Headlightmag³). Whether they are BEVs is unverified. As of 2026-11-03 neither has appeared on the official site.
• Hongqi Tiangong 06 — mid-size electric SUV, reported in March 2026 as being tested in Thailand unverified — single Thairath report (en.thairath.co.th/news/auto/2919461³⁰, returns 404 as of 2026-11-03), not corroborated, no later mention.
• E-HS9 four-seat version — Thansettakij reported in April 2026 that a four-seat E-HS9 is planned for Thailand in 2027 (Thansettakij³¹) unverified — single pre-launch report.
• Golden Sunflower (金葵花) series — Hongqi's ultra-luxury line, planned for display at Motor Expo 2026 (December 2026) (autospinn¹⁸, Thansettakij³¹, electrive¹⁶). Thansettakij describes the Golden Sunflower Guoli limousine as made to order and sold only to buyers invited by Metro Group and FAW, with a 4.0-litre turbocharged petrol V8 (388 hp / 530 Nm, 8-speed automatic). Thai price estimates: over ฿50 m (April) and close to ฿100 m for a left-hand-drive car (June) (Thansettakij, 2026-04-24³¹, Thansettakij, 2026-06-19³²). Not a BEV — out of scope. Revisit only if a battery-electric Golden Sunflower model is announced for Thailand.
• Bestune — FAW's mass-market brand (separate from Hongqi), planned for Thailand with a D-segment model around ฿1 m (electrive, 2026-02-12⁹). Not a Hongqi model.

• Registrations: not yet tracked.
• Notable reviews: Headlightmag launch³; autospinn E-HS9 vs Volvo ES90 comparison (July 2026, listed on autospinn's Hongqi tag¹⁹).
• Known incidents / recalls: none found in Thailand. In Norway, owners of earlier E-HS9s have complained about winter range and charging (Wikipedia²⁰).
• Customer feedback: no Pantip threads of substance found yet.

• Official site: https://www.hongqithailand.com/³³
• Facebook: https://www.facebook.com/HongqiThailand³⁴
• Instagram: https://www.instagram.com/hongqithailand/³⁵
• TikTok: https://www.tiktok.com/@hongqithailand³⁶
• YouTube: https://www.youtube.com/channel/UCn2kQDgwirSsQzK7xdeFK6A³⁷
• LINE: https://lin.ee/ZdpxaNR³⁸
• HQ phone: 02-119-1000