Mercedes-Benz at a glance9 models · since 1961 · Mercedes-Benz Thailand
- Distributor
- Mercedes-Benz Thailand no source in the file mercedes-benz.co.th ↗Mercedes-Benz (Thailand) Limited — wholly-owned subsidiary of Mercedes-Benz Group AG; CKD assembly partner is Thonburi Automotive Assembly Plant (TAAP), owned by the Thai Thonburi Group
- Owned by
- Mercedes-Benz Group AG (Stuttgart) — formerly Daimler AG, renamed 2022-02-01 after the Daimler Truck spin-off no source in the file
- In Thailand since
- 1961Mercedes-Benz vehicles imported in Thailand since 1961; Thonburi Automotive Assembly Plant CKD partnership since 1979; Mercedes-Benz (Thailand) Limited reorganised 1998; first BEV (EQS 450+ Edition 1) launched 25 May 2022; first CKD BEV (EQS 500 4MATIC AMG Premium) 14 Nov 2022345
- Built in Thailand
- Thonburi Automotive Assembly Plant (TAAP) in Samut Prakan (Thonburi Group, family-owned, founded 1948).13141516Builds: CLA Saloon, EQS Saloon, EQS SUV
- Models on sale catalogue
- 9 models · 15 trimsCLA SaloonEQAEQBEQE SaloonEQE SUVEQS SaloonEQS SUVG-Class ElectricMaybach EQS SUV
- List prices catalogue
- ฿2,290,000 – ฿12,620,000CLA 250+ with EQ Technology to Maybach EQS 680 SUV
- Showrooms
- 40 authorised dealers across 37 cities per ZigWheels (down slightly from a peak of 43 in 2019), with multi-dealer presence in Bangkok and single dealers in major upcountry cities (Chiang Mai, Chiang Rai, Hat Yai, Nakhon Ratchasima, Phuket, Udon Thani, Ubon Ratchathani, etc.).17
Models and prices come from evchu’s catalogue, checked 12 November 2026. Everything else is from this file; the numbers are its sources.
Mercedes-Benz occupies a distinctive structural position in Thailand's BEV market: it is the only luxury European brand with a deep CKD-TH local-content strategy (Volvo also CKD-assembles the EX30 at Geely Auto Industries in Rayong, but BMW + Audi + Porsche are CBU-only). The Thonburi/TAAP partnership lets Mercedes assemble EQS / EQE locally with Thai-made battery packs (TESM), capturing the same excise-tax local-content advantage that BYD/MG/GWM/Aion get from their Rayong plants — except in the ฿2.5–7 m premium band where Chinese rivals barely compete. The EQS 450 4MATIC SUV at ฿5.99 m CKD lands in the same price band as a BYD Sealion 7 Performance, yet the only direct competitors at that price point are the BMW i7 / i5 (both CBU) and a much smaller-volume Zeekr or Hyptec HT — Mercedes' CKD position is structurally protected. The aggressive 2024–2025 price cuts (EQE 300: ฿3.97 m → ฿2.89 m, −27 %; EQE SUV 350: ฿5.65 m → ฿3.79 m, −33 %; EQS 450+: ฿8.57 m → ฿5.95 m, −31 %) reflect both the global BEV-demand softening and Mercedes specifically defending CKD volume against the BYD/Aion premium push (Hyptec HT, BYD Sealion 7 Performance, Zeekr 7X).
Section914 words
At a glance
- Distributor model Wholly-owned subsidiary. Mercedes-Benz (Thailand) Limited is a 100 %-owned subsidiary of Mercedes-Benz Group AG, with German management oversight. Unlike BYD (single Thai distributor Rêver), MG (JV with CP Group), or Tesla (direct subsidiary, no third-party assembly), Mercedes operates a subsidiary + Thai CKD partner model — vehicles are imported CBU or assembled by Thonburi Automotive Assembly Plant (TAAP) in Samut Prakan, a Thai-family-owned (Thonburi Group) contract assembler with a 47-year partnership history with Mercedes. (Mercedes-Benz Group careers locations1; Khaosod English — TAAP contract extension 20242)
- Entered Thailand Mercedes-Benz vehicles have been imported into Thailand since 1961, making it one of the longest-serving foreign automakers in the country. The TAAP CKD partnership began in 1979 (47 years as of 2026). The current Mercedes-Benz (Thailand) Limited entity was reorganised in 1998. The first BEV in TH (EQS 450+) launched 2022-05-25 as CBU, with CKD EQS 500 4MATIC AMG Premium following 2022-11-14. (Paultan 20213; Paultan 20224; Headlightmag CKD EQS 5005)
- First BEV EQS 450+ AMG Premium / EQS 450+ Edition 1, launched 2022-05-25 at ฿8,570,000 / ฿8,870,000 CBU from Sindelfingen (Autolifethailand 20226; Grandprix7). Production transitioned to CKD-TH (TAAP) for the EQS 500 4MATIC in November 2022 — the first CKD BEV ever produced in Thailand (WapCar8).
- BEV models on sale (May 2026) CLA Saloon with EQ Technology (D-segment sedan, MMA, BIMS 2026 launch) · EQA (compact SUV) · EQB (compact 5–7-seat SUV) · EQE Saloon (E-segment sedan) · EQE SUV (mid-large SUV) · EQS Saloon (F-segment sedan) · EQS SUV (full-size SUV) · Mercedes-Maybach EQS SUV (ultra-luxury SUV) · G-Class Electric (G 580 with EQ Technology) (off-road SUV). 9 nameplates total. (ZigWheels TH — Mercedes electric9)
- Total current BEV trims on sale (May 2026) ~14 — 1 CLA, 1 EQA, 2 EQB, 2 EQE Saloon (300 + AMG 53), 3 EQE SUV (Electric Art / AMG Line / AMG Dynamic), 1 EQS Saloon (450+ AMG Dynamic), 2 EQS SUV (450 4MATIC AMG Dynamic + 500 4MATIC AMG Dynamic), 1 Maybach EQS SUV 680, 1 G 580 (+ EDITION ONE as separate trim).
- Announced, not yet on sale (Nov 2026) GLC Electric (X540) — the single Thai trim is the GLC 300 4MATIC electric. Thai reveal 2026-09-23, public display at Mercedes-Benz StarFest 2026 (Gaysorn Amarin, 24–27 Sep 2026). Mercedes-Benz Thailand gave only a price ceiling ("no more than ฿3.7 million"); the official price is due at Motor Expo 2026 on 2026-12-01, deliveries early 2027. Assembled locally at the Thonburi plant in Samrong, Samut Prakan. (Headlightmag 2026-09-2410; Thansettakij 2026-09-2311; Bangkokbiznews12)
- Current BEV price band ฿2,290,000 (CLA 250+ EQ Technology, CKD-TH) – ฿12,620,000 (Maybach EQS SUV 680, CBU-Tuscaloosa).
- CKD vs CBU split (May 2026):
- CKD-TH at TAAP: EQS Saloon, EQS SUV, EQE Saloon, EQE SUV, CLA EV unverifiedThairath says "locally assembled"; GLC Electric (announced, deliveries from early 2027 — see the GLC Electric section).
- CBU-Rastatt Germany: EQA, EQB (built at Rastatt — Mercedes' compact-car plant).
- CBU-Tuscaloosa USA: Mercedes-Maybach EQS SUV 680 (built on the same line as the ICE GLE/GLS).
- CBU-Graz Austria (Magna Steyr): G 580 with EQ Technology (G-Class is exclusively built at Magna Steyr Graz).
- Local plant Thonburi Automotive Assembly Plant (TAAP) in Samut Prakan (Thonburi Group, family-owned, founded 1948). Mercedes-TAAP CKD partnership since 1979; the 200,000th Mercedes built in TH rolled off the line in January 2024, appropriately an EQS BEV (MarkLines13; Nation Thailand — German president visit14). Battery packs are assembled at the adjacent Thonburi Energy Storage Systems (TESM) plant in Bangkok, opened December 2019 — one of nine Mercedes battery facilities globally (Paultan 201915; Green Car Congress16).
- Showrooms (May 2026) 40 authorised dealers across 37 cities per ZigWheels (down slightly from a peak of 43 in 2019), with multi-dealer presence in Bangkok and single dealers in major upcountry cities (Chiang Mai, Chiang Rai, Hat Yai, Nakhon Ratchasima, Phuket, Udon Thani, Ubon Ratchathani, etc.) (ZigWheels — Mercedes dealers17).
- 2023 total Mercedes-Benz TH sales ~12,000 units (ICE + PHEV + BEV combined) (Nation Thailand18).
- 2024 total Mercedes-Benz TH sales 9,189 units (−30 % YoY) per Nation Thailand. Within that, ~4,887 units were BEV-eligible premium volume per CarNewsChina cross-check unverifiedCNC figure may conflate Mercedes total with BEV-only (Nation Thailand18; CarNewsChina19).
- 2025 target >10,000 units total (Mercedes-Benz Thailand CEO Mathias Vogt) (MarkLines — sales target20).
- BEV-only market share <2 % of TH's 70,137-unit 2024 BEV market — Mercedes is small-volume premium in a Chinese-EV- dominated market. Volumes are in the 300–800/year range per individual nameplate unverifiedneeds DLT data.
- DLT new-car labels (added 2026-11-13). DLT's new-car workbook (web.dlt.go.th — m1_new_car_red21) files Mercedes BEVs under trim names, never under our model names: "EQS 450 4MATIC SUV" (84 units May–Oct 2026) and "EQS 500 4MATIC SUV" are the EQS SUV; "MAYBACH EQS 680 SUV" the Maybach EQS SUV; "EQE 350 4MATIC SUV" (80) the EQE SUV; "EQE 300" (57) and "AMG EQE 53 4MATIC+" the EQE Saloon; "EQS 500 4MATIC", "EQS 450+" and "EQS 450 PLUS" the EQS Saloon; "G580 EQ Edition One" the G-Class Electric. Each label is the Thai trim name this doc carries, and the six labels sit inside the BEV count DLT gives the brand each month.
Section965 words
Distribution & business
Mercedes-Benz (Thailand) Limited is the in-country sales, marketing, distribution, and aftersales subsidiary of Mercedes-Benz Group AG. Headquartered in Bangkok, the entity has been led since February 2026 by Christian Schell (คริสเตียน เชลล์), President & Managing Director (styled President & CEO by Nation Thailand and Thansettakij). Earlier versions of this doc named Mathias Vogt as CEO unverifiedlast confirmed 2025; none of the cited sources names Schell's predecessor, so the hand-over is not documented here. (Autolifethailand interview 2026-05-2722; Nation Thailand 2026-09-2423) Unlike BYD (single distributor Rêver Automotive) or MG (JV via SAIC-CP), Mercedes-Benz Thailand is a direct subsidiary in the same vein as Tesla (Thailand) Co., Ltd. or GWM Thailand — but with the addition of a long-standing third-party CKD assembler (TAAP).
Mercedes-Benz Thailand Limited — corporate
- Corporate identity: Subsidiary of Mercedes-Benz AG (Stuttgart) via Mercedes-Benz Group AG (the holding company since the 2022 Daimler Truck spin-off).
- Trading name: Mercedes-Benz (Thailand) Limited / เมอร์เซเดส-เบนซ์ (ประเทศไทย) จำกัด
- HQ: Bangkok — Sukhumvit-area office tower unverifiedspecific address.
- Mercedes-Benz Manufacturing (Thailand) Limited (MBMTH): Separate legal entity that runs the EQS/EQE CKD vehicle assembly (operating inside TAAP's Samut Prakan site).
- Thonburi Energy Storage Systems (TESM): Mercedes-Benz + Thonburi Group joint venture for battery-pack assembly. Located in Bangkok. Opened Dec 2019. Originally built for C300e / E300e / GLC300e / GLE350de PHEV packs, expanded for the EQS BEV pack (107.8 kWh) from 2022 onward. (Green Car Congress16; Paultan 201915)
Comparative distribution model
| Brand | Distribution model | TH assembly | Local equity holder |
|---|---|---|---|
| Mercedes-Benz | Subsidiary + third-party CKD | TAAP (Thai-family) | Thonburi Group (assembler, not equity in vehicles) |
| BMW | Subsidiary + third-party CKD | BMW Manufacturing Thailand (Rayong, also BMW-owned) | None |
| Tesla | Direct subsidiary | None — CBU only | None |
| BYD | Single Thai distributor | Rayong (BYD-owned) | Siam Motors family (distributor only) |
| MG | JV — SAIC + CP Group | Rayong (SAIC-CP JV plant) | CP Group |
| Volvo | Subsidiary + local CKD | Geely Auto Industries Rayong (EX30 CKD) | None |
Manufacturing — Thonburi Automotive Assembly Plant (TAAP)
- Site: Samut Prakan province, ~30 km south-east of central Bangkok. Specific district unverified — likely Mueang Samut Prakan or Phra Pradaeng based on TAAP's historical address.
- Owner: Thonburi Group (Thonburi Automotive Holding) — Thai family-owned, founded 1948, originally Thonburi Cars Ltd. Mercedes-CKD operations began 1979.
- Models historically CKD-assembled (13 over 46 years): A-Class, C-Class, E-Class, S-Class, GLA, GLC, GLE, GLS, C-Coupe, GLC-Coupe, CLS, Maybach S-Class, and EQS (Khaosod English2; Thaiautonews24)
- Total production milestone: 200,000th vehicle produced January 2024 — appropriately an EQS BEV, jointly celebrated by Mercedes-Benz Thailand and visiting German President Frank-Walter Steinmeier on 2024-01-25 (MarkLines13; Nation Thailand14).
- Contract extension: Mercedes + TAAP extended the CKD partnership for 10 more years in June 2024 — through to ~2034 minimum, with a clear focus on EV CKD expansion (Khaosod English2).
- BEV CKD models (May 2026): EQS Saloon (107.8 kWh pack), EQS SUV (118 kWh pack), EQE Saloon (89 kWh pack), EQE SUV (89 kWh pack), CLA EV (85 kWh pack) unverifiedThairath says "ประกอบในไทย"; cross-check needed.
- Announced next CKD BEV (Sep 2026): GLC Electric (X540, 85 kWh pack) — Bangkokbiznews names the plant as "ธนบุรีประกอบรถยนต์ สำโรง สมุทรปราการ" (Thonburi Automotive Assembly, Samrong, Samut Prakan); Thansettakij says "โรงงานธนบุรีประกอบรถยนต์ จ.สมุทรปราการ". Nation Thailand adds that, like the CLA, it uses a locally produced battery. Deliveries from early 2027. (Bangkokbiznews12; Thansettakij 2026-09-2311; Nation Thailand 2026-09-2423)
- BEV CBU models (May 2026): EQA (Rastatt), EQB (Rastatt), Maybach EQS SUV 680 (Tuscaloosa USA), G 580 with EQ Technology (Graz Austria, Magna Steyr).
Battery — Thonburi Energy Storage Systems (TESM)
- Joint venture: Mercedes-Benz Cars + Thonburi Group.
- Site: Bangkok metropolitan area (separate from TAAP vehicle plant).
- Opened: 2019-12-05.
- Investment: > €100 million (joint).
- Designation: Mercedes' 3rd PHEV battery plant globally at opening (after Kamenz Germany + Beijing China), later expanded to BEV-pack capability.
- Packs assembled (PHEV phase, 2019+): C300e, E300e, GLC300e, GLC Coupé 300e, GLE350de.
- Packs assembled (BEV phase, 2022+): EQS 107.8 kWh, EQS SUV 118 kWh, EQE 89 kWh, EQE SUV 89 kWh unverifiedMaybach and CLA may be German-sourced.
- Network position: One of 9 Mercedes battery plants globally
(Kamenz x2 + Sindelfingen + Bremen + Untertürkheim + Tuscaloosa
- Jawor Poland + Beijing + Bangkok) (Paultan 20213).
Showrooms / service / parts
| Metric | Value | Source |
|---|---|---|
| Authorised dealers | 40 across 37 cities | ZigWheels17 |
| Dealer model | Multi-dealer authorised retail + service | Distinct from BYD (single distributor) and Tesla (no dealers) |
| Major dealer groups | Benz Primus, Benz BKK, Benz Petra, Benz Kenghongthong, Benz Thonglor, Benz Pluakdaeng, … (independent retailers) | various |
| Online showroom | mercedes-benz.co.th — full e-commerce with delivery via dealer | MB online25 |
unverifiedspecific 2025/2026 dealer count; ZigWheels 40 is the most recent number found
Charging network partnerships
- Sharge — Mercedes-Benz EQ partner-network DC fast charging. The 2025 "EV Worry-Free Package" includes 1 year unlimited free DC charging at Sharge stations for new BEV buyers (MarkLines20).
- Mercedes-Benz EQ Power (dealer-installed DC + AC chargers at authorised dealers) unverifiednetwork scope.
- MEA Volta / PEA Volta / EleX / ChargeNow — third-party public networks (no exclusive Mercedes partnership documented, but the built-in MBUX navigation routes through them).
Warranty terms
- Vehicle: 5 years / unlimited km (one of the longest in TH premium segment)
- High-voltage battery: 10 years / 250,000 km
- Service package (BEV): 5 years free MBSP Easy Care + Extra Guarantee for new BEV buyers under the "EV Worry-Free Package"
- Roadside assistance: Included for warranty period
- Wallbox: Free home charger install + 1-yr free DC charging at Sharge included for many BEV trims to checkper-trim
Sources: Headlightmag EQS 450 SUV26; Autolifethailand EQS 450 SUV27; Maybach EQS SUV launch28; MarkLines target20
Model · Sedan927 words13 checks
EQS SaloonF-segment electric flagship (V297)
Mercedes-Benz EQS Saloonone trim on sale · from ฿5,950,000Model page
Mercedes-Benz's electric flagship sedan. Built on EVA2 platform. Launched globally 2021-04-15 (Geneva premiere) — at the time the first dedicated luxury BEV from Mercedes. Thailand was the first market outside Germany to manufacture EQS (CKD at TAAP from late 2022). The TH-market V297 sits squarely against the BMW i7 (F-segment electric sedan, CBU-Dingolfing) and the Lucid Air (no-show in TH).
Lineage & platform
- Generation: V297 — first generation, China + global launch 2021-04, refresh ("EQS 450+ AMG Dynamic" facelift / MY2024 in TH) August 2024.
- Platform: EVA2 (Mercedes Electric Vehicle Architecture 2, dedicated BEV platform shared with EQE Saloon)
- Architecture: 400 V
- Battery technology: LFP — 107.8 kWh usable (TH spec)
- Drag coefficient: Cd 0.20 — at launch the world's lowest-Cd production car (Wikipedia — EQS29)
- Origin (TH): First batch CBU-Sindelfingen (May 2022 launch); transitioned to CKD-TH at TAAP from end-2022. By May 2026, the entire EQS Saloon TH lineup is CKD.
Lineup events / timeline
| Date | Event |
|---|---|
| 2022-05-25 | TH launch (CBU) — EQS 450+ AMG Premium ฿8,570,000 / EQS 450+ Edition 1 ฿8,870,000 (single rear motor, 333 PS, 770 km WLTP). Both CBU-Sindelfingen. (Autolifethailand6; Paultan4; Grandprix7) |
| 2022-11-14 | CKD-TH launch — EQS 500 4MATIC AMG Premium ฿7,900,000 (dual-motor, 449 PS, 702 km WLTP, locally-assembled at TAAP with TESM-built pack). First CKD BEV ever produced in Thailand. (Headlightmag5; Autolifethailand30; Grandprix31) |
| 2024-01 | 200,000th Mercedes CKD-TH vehicle rolls off TAAP — symbolically an EQS BEV. German President Steinmeier visits 2024-01-25 (MarkLines13; Nation Thailand14) |
| 2024-08-23 | MY2024 facelift — EQS 450+ AMG Dynamic relaunched at ฿5,950,000 CBU (still 107.8 kWh / 763 km WLTP, but new front-end with traditional Mercedes grille replacing the closed-off black panel). −฿2,620,000 from 2022 launch price (−31 %). (Autolifethailand32) |
| 2024-10 | Discount — EQS 450+ / EQS 500 4MATIC promo ฿5,580,000 (−฿1,620,000) (Autolifethailand33) |
| 2024-08-26 | (added 2026-11-12) ECO Sticker approved for the EQS 500 4MATIC AMG Premium, Thai-assembled, filed SRP ฿7,200,000 (register34). It is now a catalogue trim, 500-4matic-amg-premium, discontinued. From the 2022 launch article: 108.4 kWh, 702 km WLTP, two motors, 449 hp / 828 Nm, 0–100 in 4.8 s, 210 km/h, AC up to 22 kW, DC 200 kW (20–80% in 23 min); 5,216 × 1,926 × 1,512 mm, wheelbase 3,210 mm, 2,480 kg (Headlightmag, 2022-11-145). 330 kW is 449 PS converted. |
| 2025 | EQS 500 4MATIC Saloon to checkif discontinued — no longer on the May 2026 price list per ZigWheels; current lineup is EQS 450+ AMG Dynamic only for the Saloon |
| 2026-03 (BIMS 2026) | Special promo ฿3,990,000–฿4,590,000 (EQS 450+ / EQS 500, discount up to ฿3,210,000) (Headlightmag35) — appears to be remnant 500 4MATIC inventory clearance |
Trims
EQS 450+ AMG Dynamic — 450-plus-amg-dynamic (current) ฿5,950,000
| Spec | Value | Source |
|---|---|---|
| Launch MSRP (2022-05-25, as 450+ AMG Premium CBU) | ฿8,570,000 | Autolifethailand6 |
| MY2024 relaunch MSRP (2024-08-23) | ฿5,950,000 | Autolifethailand32 |
| Current MSRP (May 2026) | ฿5,950,000 | ZigWheels9 |
| Battery (kWh) | 107.8 (usable) | Paultan3 |
| Battery chemistry | NMC unverifiedlikely NMC811 | derived |
| Cell supplier | CATL unverified | — |
| Voltage architecture | 400 V | EV-Database |
| Range (WLTP) | 763 km (post-facelift; pre-facelift 770 km) | Autolifethailand 202432 |
| Drive | RWD | same |
| Rear motor | 245 kW / 333 PS / 568 Nm PSM | same |
| 0–100 km/h | 6.2 s | same |
| Top speed | 210 km/h | same |
| AC charging | 22 kW (Type 2, optional; std 11 kW) to checkTH spec | derived |
| DC charging peak | 200 kW (CCS2) | EV-Database |
| DC 10–80% | ~31 min | same |
| Drag coefficient (Cd) | 0.20 | Wikipedia29 |
| L × W × H | 5,216 × 1,926 × 1,512 mm | same |
| Wheelbase | 3,210 mm | same |
| Curb weight | 2,490 kg | same |
| Seats | 5 | same |
| Wheels | 20″ / 21″ AMG unverifiedTH spec | same |
| Origin (May 2026) | CKD-TH at TAAP (Saloon CKD since end-2022) | Khaosod English2 |
Standard equipment (450+ AMG Dynamic)
- MBUX Hyperscreen — 12.3″ + 17.7″ OLED + 12.3″ OLED panoramic curved display (passenger screen included)
- AMG Line exterior + interior package
- Rear-wheel steering up to 10° to checkTH availability
- Air suspension (AIRMATIC)
- Nappa leather seats
- Burmester 4D surround sound
- Panoramic glass roof
- ADAS L2+ (Driver Assistance Package: Distronic, Active Lane Keep, Active Steer Assist, Blind Spot Assist)
Discontinued predecessor trims (V297 1st-gen)
- EQS 450+ AMG Premium MY2022 —
450-plus-amg-premium(CBU, ฿8,570,000, May 2022 – ~Aug 2024). Single rear motor, 333 PS, 770 km WLTP. - EQS 450+ Edition 1 MY2022 —
450-plus-edition-1(CBU, ฿8,870,000, May 2022 only — limited launch edition). - EQS 500 4MATIC AMG Premium MY2023 (CKD) —
500-4matic-amg-premium(CKD-TH, ฿7,900,000, Nov 2022 – ~2024-2025). Dual-motor 449 PS, 702 km WLTP. Notable as the first CKD BEV ever assembled in Thailand. Likely discontinued by mid-2025 — not on May 2026 configurator. unverifiedexact discontinuation date
Verification matrix — EQS Saloon
Verification matrix
Mercedes-Benz EQS Saloon: 13 facts checked
Model · Large SUV788 words12 checks
EQS SUVfull-size electric SUV (X296)
Mercedes-Benz EQS SUV2 trims on sale · from ฿5,990,000Model page
Mercedes' BEV equivalent to the GLS — full-size luxury SUV with optional 7 seats. Built on EVA2 (same platform as EQS Saloon). Globally launched 2022-04-19; TH launch 2024-08-23 as CKD-TH at TAAP — Thailand became the first market outside Germany to manufacture EQS SUV.
Lineage & platform
- Generation: X296 — first generation, global launch 2022-04-19, TH 2024-08-23.
- Platform: EVA2 (BEV-only, 400 V)
- Architecture: 400 V
- Battery technology: NMC, 118 kWh usable (Autolifethailand27)
- Origin (TH): CKD-TH at TAAP from launch — first market outside Germany. TESM-built pack. (Bangkok Post — EV roll-out36)
Lineup events / timeline
| Date | Event |
|---|---|
| 2024-08-23 | TH launch — EQS 450 4MATIC SUV AMG Dynamic ฿5,990,000 CKD-TH (118 kWh, 673 km WLTP, 7 seats, dual-motor 360 PS). Launched alongside the EQE 300 saloon at the StarFest "Defining Electric" event. (Autolifethailand27; Headlightmag26; AutoStation37; EVMod38) |
| 2025 | EQS 500 4MATIC SUV AMG Dynamic added at ฿6,950,000 (dual-motor higher-output variant) unverifiedlaunch date — listed on May 2026 price list per ZigWheels |
| 2026-01-22 | Campaign ("ราคาพิเศษ", One Price nationwide) — EQS 450 4MATIC SUV at ฿5,640,000 (−฿350,000 off the ฿5,990,000 list, which is printed beside it). No end date published; superseded by the Motor Show price on 2026-03-25 (Autolifethailand 2026-01-2239). Checkraka quoted ฿5,640,000 as a list price in May 2026 — it is this campaign |
| 2026-03-25 (BIMS 2026) | Motor Show campaign — ฿4,990,000 (−฿1,000,000 off the ฿5,990,000 list), "แคมเปญ Motor Show 2026". No end date published beyond the campaign name; the show closed 2026-04-05 ◐ (Autolifethailand 2026-03-2540). Most aggressive discount of the EQS SUV's run |
| 2026-11-10 | Price check — no newer price found. mercedes-benz.co.th answers evchu's crawler with HTTP 403, and Autolifethailand's EQS SUV tag has nothing after the Motor Show article. ZigWheels shows ฿5,950,000 on-road, its MY2024 figure. The ฿5,990,000 list printed on 2026-03-25 stands |
Trims
EQS 450 4MATIC SUV AMG Dynamic — 450-4matic-amg-dynamic (current) ฿5,990,000
| Spec | Value | Source |
|---|---|---|
| Launch MSRP (2024-08-23) | ฿5,990,000 | Autolifethailand27 |
| Current MSRP (list printed 2026-03-25; no newer price by 2026-11-10) | ฿5,990,000 | Autolifethailand 2026-03-2540 |
| Campaigns (offer = campaign) | 2026-01-22 ฿5,640,000 (end not published; before 2026-03-25 ◐) · 2026-03-25 ฿4,990,000 Motor Show 2026 (to the show's close 2026-04-05 ◐) | Autolifethailand 2026-01-2239; Autolifethailand 2026-03-2540 |
| Battery (kWh) | 118 (usable) | Autolifethailand27 |
| Battery chemistry | NMC unverified | derived |
| Voltage architecture | 400 V | derived |
| Range (WLTP) | 673 km (Headlightmag26) — Autolifethailand cites 658 km, AutoStation cites 658 km. 673 km is the higher Headlightmag figure for low-aero-resistance wheel config; 658 km is the AMG Dynamic 21/22″ wheel config. Use 658 km as the TH AMG Dynamic figure. | cross-source |
| Drive | AWD (4MATIC dual motor) | Autolifethailand27 |
| Combined power | 265 kW / 360 PS / 800 Nm | same |
| 0–100 km/h | 6.6 s | same |
| Top speed | 210 km/h | derived |
| AC charging | 11 kW std (22 kW opt) to checkTH spec | EV-Database |
| DC charging peak | 200 kW | EV-Database |
| Seats | 7 (3 rows; 2+3+2) — TH spec | Autolifethailand27; Thairath41 |
| Origin | CKD-TH at TAAP | same |
| L × W × H | 5,125 × 1,959 × 1,718 mm unverified | EV-Database |
| Wheelbase | 3,210 mm | same |
| Curb weight | ~2,800 kg | EV-Database |
| Wheels | 21″ AMG std to check | AutoStation37 |
Standard equipment (450 4MATIC SUV AMG Dynamic)
- MBUX Hyperscreen (12.3″ + 17.7″ + 12.3″)
- AMG Dynamic exterior + interior
- 7-seat configuration (third-row power-folding)
- AIRMATIC air suspension
- Rear-wheel steering
- Panoramic glass roof
- Burmester 3D sound
- ADAS L2+
EQS 500 4MATIC SUV AMG Dynamic — 500-4matic-amg-dynamic (current) ฿6,950,000
unverifiedlisted on ZigWheels May 2026 price list at ฿6,950,000; launch date and source for direct primary press coverage not yet confirmed. Likely added 2025 as a higher-output dual-motor variant above the 450 — 449 PS combined, same 118 kWh pack, same 7-seat layout, faster 0–100.
Verification matrix — EQS SUV
Verification matrix
Mercedes-Benz EQS SUV: 12 facts checked
Model · Large SUV598 words9 checks
Mercedes-Maybach EQS SUVultra-luxury electric SUV (X296 Maybach)
one trim on sale · from ฿12,620,000Model page
Mercedes' flagship BEV. The first Maybach-branded BEV globally, positioned alongside the ICE Maybach S-Class V12 and Maybach GLS Maybach 600 4MATIC in the >฿12 m ultra-luxury bracket. Built on EVA2 (Maybach derivative of EQS SUV X296). CBU-Tuscaloosa Alabama (same line as GLE/GLS/EQE SUV/EQS SUV/Maybach EQS SUV — Mercedes' US plant).
Lineage & platform
- Generation: X296 Maybach — first generation, global launch 2023-04 (Shanghai Motor Show); TH launch 2024-11 (Motor Expo 2024).
- Platform: EVA2 (Maybach-tuned)
- Architecture: 400 V
- Battery technology: NMC, 118 kWh usable
- Origin: CBU-Tuscaloosa USA (Mercedes-Benz US International)
- Position in TH lineup: Apex BEV — outsells (in unit ratio) only the ICE Maybach S-Class V12 in the >฿10 m bracket.
Lineup events / timeline
| Date | Event |
|---|---|
| 2024-11 (Motor Expo 41) | TH launch — Maybach EQS 680 SUV at ฿12,500,000 CBU. 658 PS, 950 Nm, 615 km WLTP, 4-seat lounge interior (TH spec — global has 5-seat option). Launched alongside other Top-End Luxury models in Mercedes' "6 new luxury models" announcement. (Autolifethailand28; Headlightmag42; AutoStation43; Thairath44; Checkraka45) |
| 2025 | Continued sales — single trim |
| 2026 | MSRP bump to ฿12,620,000 (+฿120,000) for MY2026 — appears as the current price on ZigWheels May 2026 (ZigWheels9) |
Trims
Maybach EQS 680 SUV — eqs-680-suv (current, MY2026) ฿12,620,000
| Spec | Value | Source |
|---|---|---|
| Launch MSRP (2024-11, MY2024) | ฿12,500,000 | Autolifethailand28 |
| Current MSRP (May 2026, MY2026) | ฿12,620,000 | ZigWheels9 |
| Battery (kWh) | 118 (usable) | Autolifethailand28 |
| Battery chemistry | NMC | EV-Database |
| Voltage architecture | 400 V | EV-Database |
| Range (WLTP) | 615 km | Autolifethailand28 |
| Drive | AWD (4MATIC+ fully-variable) | same |
| Combined power | 484 kW / 658 PS / 950 Nm | same |
| 0–100 km/h | 4.4 s | same |
| Top speed | 210 km/h | derived |
| AC charging | 22 kW | EV-Database |
| DC charging peak | 200 kW | same |
| DC 10–80% | ~31 min | same |
| Seats | 4 (TH spec — 2+2 executive lounge; global has 5-seat option) | Autolifethailand28 |
| L × W × H | 5,125 × 1,959 × 1,718 mm | EV-Database |
| Wheelbase | 3,210 mm | same |
| Wheels | 21″ Maybach 7-spoke with optional Night Series style to checkTH spec | derived |
| Curb weight | ~2,890 kg | EV-Database |
| Origin | CBU-Tuscaloosa USA | derived (no Mercedes US/global press confirms TAAP CKD) |
Standard equipment (Maybach EQS 680 SUV)
- 4-seat executive lounge layout (rear: 2 individual reclining thrones, each with calf-rest, massage, ventilation, heating)
- 10 L rear armrest refrigerator (chills 2 champagne bottles, +7°C to +1°C range)
- Dual 11.6″ MBUX High-End Rear Seat Entertainment displays (multi-touch, supports YouTube / web)
- 4D Burmester surround sound (15-speaker)
- Panoramic Maybach roof
- Maybach Pattern leather + Manufaktur trim options
- Rear-wheel steering up to 10°
- AIRMATIC + level-control rear axle
Distinctive features (Maybach vs base EQS SUV)
- Maybach-pattern grille + two-tone paint options (Manufaktur programme: 21 standard + Manufaktur custom colours)
- Maybach badge on D-pillar + bonnet emblem
- 4-seat config (vs 5/7 on base EQS SUV)
- Executive lounge rear seats + refrigerator
- 658 PS (vs 360 PS base EQS 450 SUV)
Discontinued / superseded trim references
- Maybach EQS SUV MY2024 ฿12,500,000 — this appears to be the SAME trim as the current MY2026 one, at its original launch MSRP, rather than a separate trim.
Verification matrix — Maybach EQS SUV
Verification matrix
Mercedes-Benz Maybach EQS SUV: 9 facts checked
Model · Sedan742 words10 checks
EQE SaloonE-segment electric sedan (V295)
Mercedes-Benz EQE Saloon2 trims on sale · from ฿2,890,000Model page
Mercedes' E-Class-equivalent BEV. Built on EVA2 (smaller-wheelbase version of EQS). Globally launched 2022-09; TH launch 2024-08-23 (very late — Thai market got EQS first by 2 years, EQE Saloon arriving alongside the EQS SUV in 2024 and the AMG EQE 53 in 2023).
Lineage & platform
- Generation: V295 — first generation, global launch 2022-09; TH launch 2024-08-23. Mercedes has announced the V295 will be discontinued globally in 2026, replaced by the electric C-Class on MMA platform. (ElectricarWorld46)
- Platform: EVA2
- Architecture: 400 V
- Battery: NMC, 89 kWh usable
- Origin: CBU-Bremen Germany at launch (CBU); subsequently CKD-TH at TAAP from 2024–2025 unverifiedspecific transition date — likely 2025. The "Mercedes-Benz rolls out new electric models in Thailand" Bangkok Post coverage notes CKD plans, and the August 2025 price-cut promo (mitihoon) lists ฿2,890,000 — consistent with the local-content reduction.
Lineup events / timeline
| Date | Event |
|---|---|
| 2023-09-26 | TH launch of Mercedes-AMG EQE 53 4MATIC+ at ฿5,950,000 CBU. First AMG EV in TH. 625 PS dual-motor, 526 km WLTP, 90.6 kWh pack. (Autolifethailand47; Headlightmag48; AutoStation49; iphonemod50) — first 35 units pre-allocated |
| 2024-08-23 | TH launch of EQE 300 (single-motor RWD base) at ฿3,970,000 CBU. 245 PS, 651 km WLTP, 89 kWh. Launched alongside EQS 450 SUV at "Defining Electric" event. (Autolifethailand27; Headlightmag51; Grandprix52; AutoStation53) |
| 2025-08 | Price-cut + CKD transition — EQE 300 drops to ฿2,890,000 (−฿1,080,000, −27 %); AMG EQE 53 drops to ฿4,890,000 (−฿1,060,000, −18 %). Coincides with Mercedes' "Defining Electric" event at One Bangkok 15–17 Aug 2025. (Autoinfo54; mitihoon55) |
Trims
EQE 300 — 300 (current) ฿2,890,000
| Spec | Value | Source |
|---|---|---|
| Launch MSRP (2024-08-23, CBU) | ฿3,970,000 | Headlightmag51 |
| Current MSRP (May 2026, since Aug 2025) | ฿2,890,000 | Autoinfo54 + ZigWheels9 |
| Battery (kWh) | 89 (usable) | Headlightmag51 |
| Battery chemistry | NMC | EV-Database |
| Voltage architecture | 400 V | derived |
| Range (WLTP) | 651 km | Headlightmag51 |
| Drive | RWD | same |
| Rear motor | 180 kW / 245 PS / 550 Nm PSM | same |
| 0–100 km/h | 7.3 s | same |
| Top speed | 210 km/h | EV-Database |
| AC charging | 11 kW (Type 2) | Headlightmag51 |
| DC charging peak | 170 kW | same |
| DC 10–80% | 32 min | same |
| L × W × H | 4,946 × 1,961 × 1,512 mm | EV-Database |
| Wheelbase | 3,120 mm | same |
| Curb weight | ~2,350 kg | EV-Database |
| Seats | 5 | derived |
| Wheels | 19″ AMG to check | derived |
| Origin (May 2026) | CKD-TH at TAAP unverifiedneeds primary confirm | inferred from price-cut + Bangkok Post CKD pipeline article |
| Drag coefficient (Cd) | 0.22 | Wikipedia |
Standard equipment
- MBUX 12.8″ portrait touchscreen (no Hyperscreen at this trim level)
- Burmester surround sound
- AMG Line exterior package
- ADAS L2+
- Panoramic glass roof (option)
Mercedes-AMG EQE 53 4MATIC+ — 53-4matic-plus (current) ฿4,890,000
| Spec | Value | Source |
|---|---|---|
| Launch MSRP (2023-09-26) | ฿5,950,000 | Autolifethailand47 |
| Current MSRP (May 2026) | ฿4,890,000 (or ฿5,950,000 — ZigWheels lists both; AutoInfo 2025-08 says ฿4,890,000 after promo) | AutoInfo54 — primary; ZigWheels9 lists ฿5,950,000 |
| Battery (kWh) | 90.6 (usable) | Autolifethailand47 |
| Battery chemistry | NMC | EV-Database |
| Voltage architecture | 400 V (328 V battery nominal) | Autolifethailand47 |
| Range (WLTP) | 526 km | same |
| Drive | AWD (4MATIC+ fully-variable) | same |
| Combined motors | 2× PSM, 460 kW / 625 PS / 950 Nm | same |
| 0–100 km/h | 3.5 s (Race Start) / 3.3 s (with AMG Dynamic Plus pack) | same |
| Top speed | 220 km/h (240 km/h with Plus pack) | EV-Database |
| AC charging | 11 kW | EV-Database |
| DC charging peak | 170 kW | same |
| Seats | 5 | derived |
| Wheels | 21″ AMG | derived |
| Origin | CBU-Bremen Germany | inferred — AMG models are typically not CKD |
Distinctive features (AMG EQE 53 vs EQE 300)
- AMG Performance 4MATIC+ AWD
- AMG-specific exterior (Panamericana grille rendition, AMG body kit)
- AMG-tuned air suspension + adaptive damping
- AMG-specific interior trim (Nappa AMG seats, AMG steering wheel)
- 0–100 km/h less than half the EQE 300's time
Verification matrix — EQE Saloon
Verification matrix
Mercedes-Benz EQE Saloon: 10 facts checked
Model · Mid-size SUV642 words8 checks
EQE SUVmid-large electric SUV (X294)
Mercedes-Benz EQE SUV3 trims on sale · from ฿3,190,000Model page
Mercedes' BEV equivalent to the GLE. Built on EVA2. Globally launched 2023-03; TH launch 2023-09-26 with 3 trims (Electric Art / AMG Line / AMG Dynamic).
Lineage & platform
- Generation: X294 — first generation, global launch 2023-03, TH 2023-09-26. Mercedes has announced the X294 will be discontinued globally in 2026, replaced by the electric GLC.
- Platform: EVA2
- Architecture: 400 V
- Battery: NMC, 89 kWh usable (90.56 kWh gross)
- Origin (TH): Launch as CBU-Tuscaloosa USA; transitioned to CKD-TH at TAAP by mid-2024 unverifiedspecific transition date; Headlightmag price-cut article 2025 calls it "CBU" but the Autolifethailand discount article 2024 says CBU as well — CKD status for EQE SUV unconfirmed; may still be CBU-Tuscaloosa even in May 2026. (Headlightmag price-cut56; Autolifethailand 2024 discount57)
Lineup events / timeline
| Date | Event |
|---|---|
| 2023-09-26 | TH launch — 3 trims simultaneously: EQE 350 4MATIC SUV Electric Art ฿4,850,000 / AMG Line ฿5,300,000 / AMG Dynamic ฿5,650,000. All CBU. Dual-motor 292 PS, 765 Nm, 558 km WLTP, 89 kWh. (Headlightmag58; Autolifethailand59; AutoStation60; Checkraka — Electric Art61; Checkraka — AMG Line62) |
| 2024-10 | First major price cut — Electric Art ฿4,280,000 / AMG Dynamic ฿4,980,000 (−฿570k / −฿670k) (Autolifethailand57) |
| 2025-08 | "Defining Electric" event price cut — Electric Art ฿3,190,000 / AMG Line ฿3,690,000 / AMG Dynamic ฿3,790,000 (cumulative −฿1,660k to −฿1,860k from 2023 launch, −34 % on Electric Art) (Headlightmag56; Autoinfo EQE price update54) |
Trims
EQE 350 4MATIC SUV Electric Art — 350-4matic-suv-electric-art (current) ฿3,190,000
| Spec | Value | Source |
|---|---|---|
| Launch MSRP (2023-09-26) | ฿4,850,000 | Headlightmag58 |
| Current MSRP (since 2025-08) | ฿3,190,000 | Headlightmag56 + ZigWheels9 |
| Battery (kWh) | 89 (usable; 90.56 gross) | Autolifethailand59 |
| Battery chemistry | NMC | EV-Database |
| Voltage architecture | 400 V | derived |
| Range (WLTP) | 558 km | Headlightmag58 |
| Drive | AWD (4MATIC dual-motor) | same |
| Combined power | 215 kW / 292 PS / 765 Nm | same |
| 0–100 km/h | 6.6 s | same |
| AC charging | 11 kW | EV-Database |
| DC charging peak | 170 kW | same |
| Seats | 5 | derived |
| Wheels | 19″ AMG (Electric Art) | Checkraka61 |
| L × W × H | 4,863 × 1,940 × 1,694 mm | EV-Database |
| Wheelbase | 3,030 mm | same |
| Curb weight | ~2,500 kg | EV-Database |
| Origin | CBU-Tuscaloosa USA to checkCKD transition possible mid-2025 | derived |
Standard equipment (350 4MATIC SUV Electric Art)
Source: Headlightmag TH launch — official price + spec comparison58
- 12.3″ digital instrument cluster + OLED central display, MBUX (3D navigation, live traffic)
- Power-adjustable Comfort Seats with memory + front-seat heating
- Rear seats fold 1/3 + 2/3
- 20″ sport alloy wheels
- Electric Art interior styling
- Hands-free power tailgate; mirror puddle lamps projecting the Mercedes-Benz logo; electrically folding heated mirrors
- Mercedes-Benz pattern grille
- ADAS L2+ — adaptive brake assist, Active Lane Keeping Assist, blind spot assist, Attention Assist (fatigue detection), Active Parking Assist, 360° camera, PRE-SAFE®
- No panoramic roof at this base trim (option)
EQE 350 4MATIC SUV AMG Line — 350-4matic-suv-amg-line (current) ฿3,690,000
Same drivetrain as Electric Art. AMG Line exterior + interior package. 20″ AMG wheels. Currently the mid-trim of the EQE SUV. (ZigWheels9)
EQE 350 4MATIC SUV AMG Dynamic — 350-4matic-suv-amg-dynamic (current) ฿3,790,000
Top trim. AMG Dynamic package — sportier suspension, AMG steering wheel, AMG-specific Nappa leather, 21″ AMG wheels, additional ADAS features. Launch MSRP ฿5,650,000 → current ฿3,790,000 (−฿1,860,000, −33 %). (Headlightmag56)
Verification matrix — EQE SUV
Verification matrix
Mercedes-Benz EQE SUV: 8 facts checked
Model · Compact SUV449 words8 checks
EQAcompact electric SUV (H243)
Mercedes-Benz EQAone trim on sale · from ฿2,490,000Model page
Mercedes' entry BEV. Built on MFA2 platform (shared with the ICE GLA — not a dedicated BEV platform). Globally launched 2021-01; TH launch late 2023 unverifiedexact date — research gap. The 2024 facelift introduced a Mercedes-EQ-style closed-grille front fascia and bumped WLTP range from 426 to 560 km.
Lineage & platform
- Generation: H243 — first gen, China launch 2021-01, facelift 2024-Q1, TH launch unverifiedlikely 2023-Q4.
- Platform: MFA2 (shared with GLA, not dedicated BEV)
- Architecture: 400 V
- Battery: NMC, 70.5 kWh usable (post-facelift; pre-facelift was 66.5 kWh)
- Origin: CBU-Rastatt Germany (Mercedes compact-car plant — no Thai CKD for EQA)
Lineup events / timeline
| Date | Event |
|---|---|
| 2023-Q4 unverified | TH launch — likely EQA 250 Progressive trim at ~฿3,160,000 CBU. Pre-facelift spec (66.5 kWh, 426 km WLTP). Specific launch date + initial MSRP unverifiedresearch gap |
| 2024-Q3 unverified | 2024 facelift TH arrival — new EQ-style grille, larger 70.5 kWh pack, 560 km WLTP. Renamed Progressive trim or repositioned at ฿2,490,000 |
| 2026-05 | Current price — EQA 250 Progressive ฿2,490,000 per evchu's data. ZigWheels does not list EQA on the current MB electric page — possibly discontinued or near-end-of-life as Mercedes phases out MFA2-based EVs |
Trims
EQA 250 Progressive — progressive (current) ฿2,490,000
| Spec | Value | Source |
|---|---|---|
| Current MSRP (May 2026) | ฿2,490,000 | evchu's data |
| Battery (kWh) | 70.5 (usable; post-facelift) | EV-Database |
| Battery chemistry | NMC | EV-Database |
| Voltage architecture | 400 V | derived |
| Range (WLTP) | 526 km (TH spec per evchu's data) — post-facelift global is 560 km; 526 km may reflect 19″ wheel config | evchu's data; needs primary confirm |
| Drive | FWD | EV-Database |
| Front motor | 140 kW / 190 PS / 385 Nm PSM | EV-Database |
| 0–100 km/h | 8.6 s | EV-Database |
| Top speed | 160 km/h | EV-Database |
| AC charging | 11 kW | EV-Database |
| DC charging peak | 100 kW | EV-Database |
| L × W × H | 4,463 × 1,834 × 1,624 mm | EV-Database |
| Wheelbase | 2,729 mm | EV-Database |
| Curb weight | ~2,040 kg | EV-Database |
| Seats | 5 | EV-Database |
| Wheels | 19″ AMG twin-spoke (Progressive trim) | InsideEVs facelift63 |
| Origin | CBU-Rastatt Germany | derived |
Verification matrix — EQA
Verification matrix
Mercedes-Benz EQA: 8 facts checked
Key research gap (EQA): No Thai launch press article was located in this first-pass research. EQA is potentially the least-documented Mercedes BEV in TH — focused gap-closer pass needed to find Headlightmag / Autolifethailand / AutoStation / Paultan TH-launch coverage.
Model · Compact SUV575 words7 checks
EQBcompact 5-/7-seat electric SUV (X243)
Mercedes-Benz EQB2 trims on sale · from ฿2,550,000Model page
Mercedes' family BEV — compact SUV with optional 3rd-row seating for 7 (global spec; TH spec unverifiedlikely 5-seat only). Built on MFA2 platform (shared with GLB). Globally launched 2021-04; TH launch 2023-02-13 with EQB 250 AMG Line.
Lineage & platform
- Generation: X243 — first gen, China launch 2021-04, facelift 2024-Q1, TH launch 2023-02-13.
- Platform: MFA2 (shared with GLB)
- Architecture: 400 V
- Battery: NMC, 66.5 kWh usable (pre-facelift) / 70.5 kWh (post-facelift)
- Origin: CBU-Kecskemét Hungary (Mercedes' Hungarian plant builds EQB for global markets) to checkRastatt is the alternative. Either way, CBU-Europe.
Lineup events / timeline
| Date | Event |
|---|---|
| 2023-02-13 | TH launch — EQB 250 AMG Line at ฿3,020,000 CBU. 5-seater (Thai spec), 66.5 kWh, 460 km WLTP, 190 PS FWD. First mass-market premium BEV CBU launch under ฿3 m in TH. (Headlightmag64; Thairath65; Autolifethailand66 — coverage; MGRonline67; Workpoint Today68; Autospinn69) |
| 2024-Q2 unverified | 2024 facelift TH arrival — new grille, larger pack, EQ Technology screens |
| 2025–2026 | Sport + AMG Premium trims added — EQB Sport ฿2,550,000 / EQB AMG Premium ฿2,900,000 per evchu's data. Likely the new naming convention for the post-facelift lineup (Progressive Line → "Sport"; AMG Line → "AMG Premium") |
| May 2026 | Current — 2 trims on price list per evchu's data |
Trims
EQB 250 Sport — sport (current) ฿2,550,000
| Spec | Value | Source |
|---|---|---|
| Current MSRP (May 2026) | ฿2,550,000 | evchu's data |
| Battery (kWh) | 70.5 (usable; post-facelift) | EV-Database |
| Battery chemistry | NMC | EV-Database |
| Voltage architecture | 400 V | derived |
| Range (WLTP) | 466 km (TH spec per evchu's data) | evchu's data; EV-Database global figure for post-facelift EQB 250+ is 478 km |
| Drive | FWD | EV-Database |
| Front motor | 140 kW / 190 PS / 385 Nm | EV-Database |
| 0–100 km/h | 8.9 s | EV-Database |
| AC charging | 11 kW | EV-Database |
| DC charging peak | 100 kW | EV-Database |
| Seats | 5 (TH spec unverifiedglobal allows 7-seat opt) | derived |
| L × W × H | 4,687 × 1,834 × 1,667 mm | Headlightmag64 |
| Wheelbase | 2,829 mm | same |
EQB 350 AMG Premium — amg-premium (current) ฿2,900,000
| Spec | Value | Source |
|---|---|---|
| Current MSRP (May 2026) | ฿2,900,000 | evchu's data |
| Battery (kWh) | 70.5 (usable) | EV-Database EQB 350 4MATIC |
| Range (WLTP) | 478 km (TH spec per evchu's data) | evchu's data; EV-Database EQB 350 4MATIC is ~423 km — lower due to AWD |
| Drive | AWD (4MATIC dual-motor) | EV-Database |
| Combined power | 215 kW / 292 PS | EV-Database (EQB 350 4MATIC) |
| 0–100 km/h | 6.2 s | EV-Database |
| AC charging | 11 kW | EV-Database |
| DC charging peak | 100 kW | EV-Database |
| Seats | 5 (TH spec unverifiedglobal 7-seat opt) | derived |
| Wheels | 20″ AMG | derived |
Range conflict (EQB): evchu lists 466 km / 478 km — global spec is 478 km (EQB 250+ FWD) and ~423 km (EQB 350 4MATIC AWD). The 478 km AMG Premium figure may be the 250+-spec figure applied to the 350 4MATIC. Needs primary TH confirmation on the spec sheet for each trim.
Verification matrix — EQB
Verification matrix
Mercedes-Benz EQB: 7 facts checked
Model · Large SUV563 words10 checks
G-Class Electric / G 580 with EQ Technologyoff-road electric SUV
Mercedes-Benz G-Class Electric2 trims on sale · from ฿9,500,000Model page
The first BEV iteration of the iconic G-Wagen. Not on EVA2 — instead built on the existing G-Wagen ladder-frame chassis with electric drive grafted in (4 individual motors, one per wheel, all integrated into the ladder frame). Built at Magna Steyr in Graz, Austria (same plant as ICE G-Class). Launched globally April 2024; TH launch October 2024.
Lineage & platform
- Generation: 463 EV — first BEV iteration of the G-Class (W463 ICE platform, electrified). First Mercedes model launched under the new "EQ Technology" naming convention (replacing "Mercedes-EQ" sub-brand).
- Platform: G-Wagen ladder frame + electric drive
- Architecture: 400 V
- Battery: NMC, 116 kWh usable
- Motors: 4 individual electric motors (one per wheel), integrated into ladder frame near each wheel — unique to the G 580
- Drag coefficient: 0.44 (it's a brick — drag is irrelevant to the proposition)
- Origin: CBU-Graz Austria (Magna Steyr) — G-Class is built exclusively at Graz globally
Lineup events / timeline
| Date | Event |
|---|---|
| 2024-04-24 | Global reveal at Beijing Motor Show — "G 580 with EQ Technology" naming announced as first model under post-EQ-sub-brand convention |
| 2024-10 | TH launch — G 580 with EQ Technology ฿9,500,000 / G 580 EDITION ONE ฿12,200,000. CBU-Graz. 4-motor 587 PS / 1,164 Nm, 116 kWh battery, 473 km WLTP, 4.7 s 0–100 (Autolifethailand70; Autolifethailand teaser71) |
| 2026 | Continued sales — both trims on May 2026 price list per ZigWheels |
Trims
G 580 with EQ Technology — 580-with-eq-technology (current) ฿9,500,000
| Spec | Value | Source |
|---|---|---|
| Launch MSRP (2024-10) | ฿9,500,000 | Autolifethailand70 |
| Current MSRP (May 2026) | ฿9,500,000 | ZigWheels72; Autolifethailand70 |
| Battery (kWh) | 116 (usable) | same |
| Battery chemistry | NMC | EV-Database |
| Voltage architecture | 400 V | EV-Database |
| Range (WLTP) | 473 km | Autolifethailand70 |
| Drive | AWD (4 individual motors, one per wheel) | same |
| Combined power | 432 kW / 587 PS / 1,164 Nm | same |
| 0–100 km/h | 4.7 s | same |
| Top speed | 180 km/h | same |
| AC charging | 11 kW | EV-Database |
| DC charging peak | 200 kW | EV-Database |
| L × W × H | 4,891 × 1,931 × 1,986 mm | EV-Database |
| Wheelbase | 2,890 mm | EV-Database |
| Curb weight | 3,085 kg (heaviest BEV on sale in TH) | EV-Database |
| Seats | 5 | derived |
| Wheels | 20″ AMG (std) / 22″ (opt) | derived |
| Origin | CBU-Graz Austria (Magna Steyr) | global standard |
Distinctive features
- G-TURN — rotates in place by spinning opposite-side wheels in opposite directions (up to 2 full turns about its axis on loose surfaces) — only possible with 4-individual-motor setup
- G-Steering — tightens turning radius by braking inside rear wheel; combined with 4-motor torque vectoring
- Off-road specs: 100 cm wading depth (vs 70 cm ICE G-Class), 32° approach / 30.7° departure / 20.3° breakover angles
- AMG-finish interior (AMG Line standard at this trim level)
G 580 with EQ Technology EDITION ONE — 580-with-eq-technology-edition-one (current) ฿12,200,000
[partial coverage] Limited launch-edition trim with Manufaktur
paint options, Edition ONE-specific badging, additional 22″ AMG
forged wheels, Manufaktur leather, Burmester 3D sound. Launch
MSRP same ฿12,200,000 per Autolifethailand 2024 launch article.
Verification matrix — G 580
Verification matrix
Mercedes-Benz G-Class Electric: 10 facts checked
Model · Sedan594 words11 checks
CLA Saloon with EQ TechnologyD-segment electric sedan (C174 EV)
Mercedes-Benz CLA Saloonone trim on sale · from ฿2,290,000Model page
Mercedes' first model on the MMA platform (Mercedes Modular Architecture, the new dedicated BEV platform replacing EVA2 from 2025 onward). First MB BEV with 800 V architecture and DC charging up to 320 kW. Launched globally September 2025; TH launch BIMS 2026 (2026-03-27) — locally assembled at TAAP.
Lineage & platform
- Generation: C174 EV (a.k.a. 3rd-gen CLA, electric-only variant). Global launch 2025-09; TH launch 2026-03-27.
- Platform: MMA (Mercedes Modular Architecture) — new dedicated BEV platform. Will also underpin the next electric GLA, GLB, B-Class.
- Architecture: 800 V (first MB BEV with 800V; previous EQS/EQE were all 400 V)
- Battery: NMC, 85 kWh usable (Mercedes spec — may differ from TH spec; needs verify)
- Origin (TH): CKD-TH at TAAP per Thairath EN — "locally assembled". Globally CLA EV is built at Kecskemét Hungary; TH CKD would be a fast-track ramp. (Thairath EN73; MarkLines74)
Lineup events / timeline
| Date | Event |
|---|---|
| 2025-09 | Global launch (Munich IAA / Mondial de l'Automobile) — Mercedes' first MMA-platform BEV |
| 2026-03-27 (BIMS 2026) | TH launch — CLA 250+ with EQ Technology ฿2,290,000 CKD-TH at TAAP. RWD, 272 PS / 335 Nm, 792 km WLTP (longest range of any Mercedes BEV in TH), 85 kWh, 800 V, 320 kW DC, 0–100 km/h 6.7 s. (Thairath EN73; MarkLines74; InCars Magazine75; carwikihub76) |
Trims
CLA 250+ with EQ Technology — cla-250-plus-eq-technology (current) ฿2,290,000
| Spec | Value | Source |
|---|---|---|
| Launch MSRP (2026-03-27) | ฿2,290,000 | Thairath EN73 + MarkLines74 + InCars75 |
| Current MSRP (May 2026) | ฿2,290,000 | same |
| Battery (kWh) | 85 (usable, MMA-spec) | InCars75 |
| Battery chemistry | NMC to checkMercedes has signaled LFP variants for entry MMA models in some markets | derived |
| Voltage architecture | 800 V (first MB BEV) | InCars75 |
| Range (WLTP) | 792 km (longest of any TH-market MB BEV) | same |
| Drive | RWD | same |
| Rear motor | 200 kW / 272 PS / 335 Nm | same |
| Transmission | 2-speed gearbox (Mercedes' first BEV with 2-speed; carried over from concept-EQXX learnings) | InCars75; carwikihub76 |
| 0–100 km/h | 6.7 s | same (carwikihub says 6.7 s; MarkLines says 6.6 s) |
| Top speed | 210 km/h | derived |
| AC charging | 22 kW (Type 2, 3-phase) | InCars75 |
| DC charging peak | 320 kW (CCS2) — fastest of any MB BEV in TH; adds 325 km in 10 min | same |
| Seats | 5 | derived |
| Drag coefficient (Cd) | 0.21 | autoindustriya77 |
| Wheels | 17–19″ AMG to checkstd vs option | same |
| L × W × H | 4,723 × 1,855 × 1,468 mm to checkTH spec | global C174 |
| Wheelbase | 2,790 mm | global C174 |
| Origin | CKD-TH at TAAP | Thairath EN73 — "locally assembled" |
Standard equipment
- MB.OS (4th-gen MBUX) — supports ChatGPT, Gemini, Google Maps, Microsoft Bing, Microsoft Teams, Webex, Zoom integration
- 10.25″ digital instrument panel + 14″ centre touchscreen
- Optional 14″ passenger display (3-screen Superscreen layout)
- 142-mini-star front grille pattern (closed-off, illuminated)
- LED light strip across bonnet
- AMG Line, AMG Line Plus, Night package options
- Mercedes-Benz Driver Assistance Package (ADAS L2+)
Verification matrix — CLA EV
Verification matrix
Mercedes-Benz CLA Saloon: 11 facts checked
Model · Mid-size SUV1,272 words20 checks
GLC Electric (X540)mid-size electric SUV (announced, not yet on sale)
Mercedes-Benz GLC ElectricComingModel page
Mercedes' all-electric GLC, presented in Thailand as "The all-new electric GLC" (global name: GLC with EQ Technology). It sits on MB.EA-M, Mercedes' new mid-size electric architecture (800 V), and slots into the mid-size SUV space the EQE SUV occupies in Thailand (editorial positioning, not a Mercedes statement). World premiere at IAA Mobility, Munich, September 2025 (Thai press: "last year"). Thai reveal 2026-09-23, public display at Mercedes-Benz StarFest 2026 (Gaysorn Amarin, G floor, 24–27 Sep 2026).
Status (2026-11-03): announced, not on sale, no official Thai price. Mercedes-Benz Thailand has given only a ceiling — "no more than ฿3.7 million" — and the official price with bookings is due at Motor Expo 2026 on 2026-12-01 (Challenger Hall, Muang Thong Thani). Deliveries are scheduled for early 2027. (Thansettakij 2026-09-2311; Headlightmag 2026-09-2410; Autolifethailand 2026-09-2478; Thaipost 2026-09-2479)
The combustion and plug-in-hybrid GLC (GLC 220 d 4MATIC, GLC 350 e 4MATIC and its Coupé) stay on sale alongside it and are out of scope — only the battery-electric X540 is documented here.
Lineage & platform
- Generation: X540 — first-generation electric GLC. Global premiere 2025-09 (IAA Mobility); Thai reveal 2026-09-23. (Thaipost79; Autolifethailand78)
- Platform: MB.EA-M (Mercedes-Benz Electric Architecture for mid-size vehicles), running MB.OS. (Naewna80; Nation Thailand23)
- Architecture: 800 V (Headlightmag10; Bangkokbiznews12)
- Battery: NMC, 85 kWh usable (Headlightmag10; Autolifethailand78)
- Origin (TH): CKD-TH — locally assembled at the Thonburi plant, "ธนบุรีประกอบรถยนต์ สำโรง สมุทรปราการ" (Bangkokbiznews), the plant this doc calls TAAP; Thansettakij also names "โรงงานธนบุรีประกอบรถยนต์ จ.สมุทรปราการ". Autolifethailand ("ประกอบไทย") and Headlightmag ("ประกอบในประเทศ") confirm local assembly without naming the plant. Nation Thailand says the battery is locally produced, as on the CLA. Being CKD, it is not affected by the planned excise change for imported (CBU) EVs (Bangkokbiznews). (Bangkokbiznews12; Thansettakij11; Nation Thailand23)
- Thai trims: Thai spec sheets list one version, the GLC 300 4MATIC electric. The global GLC 400 4MATIC (94 kWh, 489 hp, 713 km WLTP, 330 kW DC) was named only in Autolifethailand's pre-reveal preview of the global range, with Thai specs then still to be confirmed — it is not a confirmed Thai trim. (Autolifethailand preview 2026-09-1581)
Lineup events / timeline
| Date | Event |
|---|---|
| 2025-09 | World premiere at IAA Mobility, Munich (Thaipost79) |
| 2026-05-27 | Mercedes-Benz Thailand President & MD Christian Schell says the electric GLC launches in Q4 2026 and will be assembled in Thailand (Autolifethailand22) |
| 2026-09-23 | Thai reveal — price guidance "no more than ฿3.7 million", official launch at Motor Expo 2026, deliveries from Q1 2027 (Thansettakij11) |
| 2026-09-24 | Thai spec published: GLC 300 4MATIC electric, 85 kWh, 616 km WLTP (Headlightmag10; Autolifethailand78) |
| 2026-09-24 → 27 | Public display at Mercedes-Benz StarFest 2026, Gaysorn Amarin (Thaipost79; Naewna80; 9carthai82) |
| 2026-12-01 (scheduled) | Official price and bookings at Motor Expo 2026 (Autolifethailand78) |
| Early 2027 (scheduled) | First deliveries — "Q1 2027" (Thansettakij), "early 2027" (Headlightmag, Nation Thailand), "March 2027" (Bangkokbiznews) |
Trims
GLC 300 4MATIC electric — glc-300-4matic-electric (upcoming — no official Thai price yet)
| Spec | Value | Source |
|---|---|---|
| Official Thai price | Not announced — due at Motor Expo 2026 on 2026-12-01 | Autolifethailand78 |
| Price guidance | "ไม่เกิน 3,700,000 บาท" (no more than ฿3.7 million) — Mercedes-Benz Thailand guidance, expected, not an MSRP; Autolifethailand's spec sheet shows "3,xxx,xxx บาท" | Headlightmag10; Thansettakij11; Bangkokbiznews12; Nation Thailand23; 9carthai82 |
| Battery (kWh) | 85 usable | Headlightmag; Autolifethailand |
| Battery chemistry | NMC (lithium-ion) | Autolifethailand; Headlightmag |
| Voltage architecture | 800 V | Headlightmag; Autolifethailand; Bangkokbiznews |
| Motors | Dual permanent-magnet synchronous motors, front + rear, 4MATIC AWD | Headlightmag |
| Power | 310 kW / 421 hp combined | Headlightmag (310 kW / 421); Autolifethailand (421 PS); Bangkokbiznews (421 hp) |
| Torque | 800 Nm | Headlightmag; Autolifethailand; Bangkokbiznews |
| Transmission | 2-speed | Headlightmag; Autolifethailand; Bangkokbiznews |
| Range | 616 km WLTP | Headlightmag; Autolifethailand; Bangkokbiznews (Thaipost / Naewna / Nation / 9carthai: "over 600 km WLTP") |
| Consumption | 15.1–16.0 kWh/100 km (WLTP) | Headlightmag; Autolifethailand |
| 0–100 km/h | 4.7 s | Headlightmag; Autolifethailand; Bangkokbiznews |
| Top speed | 210 km/h (limited) | same |
| AC charging | 22 kW; 0–100 % ≈ 4 h 45 min | Headlightmag; Bangkokbiznews |
| DC charging peak | 320 kW; 10–80 % in 22 min; 10 min adds ≈ 255 km (WLTP) | Headlightmag; Autolifethailand spec; Bangkokbiznews. Autolifethailand's 2026-09-15 preview quoted the global 330 kW / 303 km figures; the Thai spec sheet says 320 kW / 255 km |
| Bidirectional | V2L / V2H / V2G | Autolifethailand |
| L × W × H | 4,845 × 1,913 × 1,644 mm (2,089 mm wide incl. mirrors) | Headlightmag; Autolifethailand |
| Wheelbase | 2,972 mm | Headlightmag; Autolifethailand |
| Turning | 6.05 m — Headlightmag labels it both "รัศมีวงเลี้ยว" (radius) and "Turning Circle"; 6.05 m only makes physical sense as a radius unverifiedradius vs circle; not yet applied here | Headlightmag |
| Boot | 570 L (1,740 L rear seats folded) | Headlightmag; Autolifethailand; Bangkokbiznews |
| Frunk | 128 L | Headlightmag; Autolifethailand; Bangkokbiznews |
| Drag coefficient (Cd) | 0.26 unverifiedsingle source | Autolifethailand (single source) |
| Wheels | 21″, 235/45 R21 unverifiedsingle source | Autolifethailand (single source) |
| Seats | 5 (40:20:40 rear bench) unverifiedseat count not stated; derived from the 3-way rear bench | seat count derived — not stated; split per Autolifethailand |
| Warranty | 3 years / unlimited km vehicle; 8 years / 160,000 km HV battery unverifiedsingle source, differs from the brand-level BEV package | Autolifethailand |
| Paint | 6 colours — silver, black, blue standard; white, grey, red MANUFAKTUR (+฿60,000) | Autolifethailand |
| Packages | AMG Line Plus exterior, Night Package | Headlightmag; Bangkokbiznews |
Standard equipment (Thai spec sheets, Sep 2026)
- MBUX Hyperscreen 39.1″, one seamless screen across the dash (Headlightmag) — "the largest screen in any model of the brand" (Autolifethailand) — on MB.OS
- Illuminated grille (redesigned "Iconic Grille")
- Burmester 3D surround, 15 speakers, 670 W, Dolby Atmos
- Panoramic roof with SKY CONTROL
- DIGITAL LIGHT headlights
- MB.DRIVE driver assistance — 10 cameras, 5 radars, 12 ultrasonic sensors; Active Distance Assist DISTRONIC, Lane Keeping Assist, Active Brake Assist, Blind Spot Assist, 360° camera, Parking Assist 360
- 4-level regenerative braking, TERRAIN mode, interior camera
(Headlightmag10; Autolifethailand78; Nation Thailand23)
Verification matrix — GLC Electric
Verification matrix
Mercedes-Benz GLC Electric: 20 facts checked
Section477 words
Cross-model lineup history
| Date | Event |
|---|---|
| 1961 | Mercedes-Benz vehicles first imported into Thailand unverifiedspecific entry |
| 1979 | Thonburi Automotive Assembly Plant (TAAP) + Mercedes CKD partnership begins |
| 1998 | Mercedes-Benz (Thailand) Limited reorganised as wholly-owned subsidiary unverifiedspecific date |
| 2019-12-05 | Thonburi Energy Storage Systems (TESM) battery plant opens in Bangkok — Mercedes' 3rd PHEV battery plant globally |
| 2022-05-25 | First BEV in TH — EQS 450+ AMG Premium / Edition 1 launched CBU at ฿8,570,000 / ฿8,870,000 |
| 2022-11-14 | First CKD BEV ever produced in Thailand — EQS 500 4MATIC AMG Premium at ฿7,900,000, assembled at TAAP with TESM-built battery pack |
| 2023-02-13 | EQB 250 AMG Line TH launch — ฿3,020,000 CBU. First mass-market premium BEV CBU under ฿3 m |
| 2023-Q4 | EQA 250 Progressive TH launch unverifiedspecific date — research gap |
| 2023-09-26 | EQE SUV + AMG EQE 53 dual TH launch — EQE 350 4MATIC SUV in 3 trims ฿4,850k–฿5,650k CBU; AMG EQE 53 4MATIC+ Sedan ฿5,950,000 CBU. First AMG BEV in TH |
| 2024-01-25 | 200,000th Mercedes-Benz produced in TH at TAAP — appropriately an EQS BEV; visited by German President Steinmeier |
| 2024-06 | Mercedes + TAAP contract extension to 2034 — focus on continued EV CKD expansion |
| 2024-08-23 | EQE 300 Saloon + EQS 450 4MATIC SUV dual TH launch at "Defining Electric" StarFest event — EQS SUV is first market outside Germany to CKD |
| 2024-Q4 | EQA + EQB 2024-facelift arrival in TH unverifiedspecific timing |
| 2024-10 | G 580 with EQ Technology TH launch at ฿9,500,000 / ฿12,200,000 CBU-Graz — first model under new "EQ Technology" naming convention |
| 2024-11 (Motor Expo 41) | Maybach EQS 680 SUV TH launch at ฿12,500,000 CBU-Tuscaloosa — first Maybach-branded BEV in TH; part of "6 Top-End Luxury models" announcement |
| 2025-08 (Defining Electric) | Major EQE price-cut wave — EQE 300 ฿3.97 m → ฿2.89 m (−27 %); EQE SUV 350 ฿5.65 m → ฿3.79 m (−33 %); AMG EQE 53 ฿5.95 m → ฿4.89 m (−18 %). Coincided with One Bangkok "Defining Electric" event |
| 2025-late | EQS Saloon 500 4MATIC discontinued unverifiedinferred from May 2026 price-list absence |
| 2026-03-27 (BIMS 2026) | CLA 250+ with EQ Technology TH launch at ฿2,290,000 CKD-TAAP — first MMA-platform Mercedes BEV in TH; first 800 V Mercedes BEV; 792 km WLTP range |
| 2026-05-27 | Mercedes-Benz Thailand President & MD Christian Schell confirms an electric GLC launch in Q4 2026 and a plan to assemble it in Thailand (Autolifethailand22) |
| 2026-09-23 | Electric GLC (X540) revealed in Thailand — price guidance "no more than ฿3.7 million" (not an MSRP); same day, 11 ICE/PHEV models repriced (no BEV among them) (Thansettakij11) |
| 2026-09-24 → 27 | Electric GLC on public display at Mercedes-Benz StarFest 2026, Gaysorn Amarin (Thaipost79; Naewna80) |
| 2026-12-01 (scheduled) | Electric GLC official price + bookings at Motor Expo 2026 (Autolifethailand78) |
| 2026 (in-year) | EQE Saloon + EQE SUV global discontinuation announced — TH lineup unaffected immediately but will need replacement by electric C-Class within 12–18 months |
Section249 words
Sales / market position
2023 total Mercedes-Benz TH sales: ~12,000 units (ICE + PHEV + BEV) (Nation Thailand18)
2024 total Mercedes-Benz TH sales: 9,189 units (−30 % YoY) per Nation Thailand. CarNewsChina lists 4,887 — likely BEV-specific or a different definition; treat as unverified
2025 sales target: >10,000 units total (MarkLines20)
BEV-specific market share (2024): <2 % of TH BEV market (TH BEV total 70,137 units in 2024; Mercedes BEV-share unverifiedneeds DLT breakout)
Per-nameplate volume estimates (May 2026)
- EQE SUV: largest BEV volume — ~300–600/yr unverified
- EQS SUV: ~200–400/yr (after launch ramp)
- EQE 300 Saloon: ~150–300/yr (post-2025 price cut)
- EQS 450+ Saloon: ~50–150/yr
- Maybach EQS 680: <50/yr (low-volume luxury)
- G 580: <50/yr (low-volume luxury)
- EQA, EQB: ~100–200/yr each
- CLA EV: TBD — too new (BIMS 2026 launch only)
Comparative position: In the 2024 TH BEV race, the Top 4 BEV brands were BYD (35.3 % share), MG, Neta, Tesla. Mercedes ranked outside the top 10 by BEV volume (~5th-6th in BMW + Audi
- Volvo premium-tier subset).
Notable industry events: Mercedes-Benz Thailand CEO Mathias Vogt publicly rejected price-war pressure, stating Mercedes will "not compromise on pricing" despite the stagnant 2024 market (Nation Thailand18) — this stance was somewhat contradicted by the August 2025 EQE price-cut wave, suggesting strategic walk-back.
Customer feedback (Pantip / general): unverified. Common topics:
- CKD vs CBU pricing debates
- 5-yr unlimited-km warranty positively viewed
- Sharge DC-charging access (1-yr free) seen as competitive vs rivals (BMW's IONITY/EleX access; Tesla's Supercharger network)
Sources1,019 words128 links
All sources
Mercedes-Benz Thailand official
- 83Mercedes-Benz Thailand homepagemercedes-benz.co.th
- 84Mercedes-Benz Thailand — Electric CLAmercedes-benz.co.th
- 85Mercedes-Benz Thailand — EQE SUVmercedes-benz.co.th
- 86Mercedes-Benz Thailand — dealer locatormercedes-benz.co.th
- 87Mercedes-Benz Thailand — BIMS 2026 offersmercedes-benz.co.th
- 88Mercedes-Benz Thailand — news & eventsmercedes-benz.co.th
Mercedes-Benz Group AG global
- 1Mercedes-Benz Group — Bangkok officegroup.mercedes-benz.com
- 89Mercedes-Benz Group — 2025 annual resultsgroup.mercedes-benz.com
- 90Mercedes-Benz Group — 2025 salesgroup.mercedes-benz.com
Thai automotive press (primary launches + price changes)
- 6Autolifethailand — EQS 450+ launch 2022autolifethailand.tv
- 30Autolifethailand — EQS 500 4MATIC CKD 2022autolifethailand.tv
- 32Autolifethailand — EQS 450+ AMG Dynamic 2024 relaunchautolifethailand.tv
- 27Autolifethailand — EQS 450 4MATIC SUV launch 2024autolifethailand.tv
- 39Autolifethailand — EQS 450 4MATIC SUV Jan 2026 discount22 Jan 2026 · autolifethailand.tv
- 40Autolifethailand — EQS 450 4MATIC SUV BIMS 2026 discount25 Mar 2026 · autolifethailand.tv
- 28Autolifethailand — Maybach EQS 680 SUV launch 2024-112024-11 · autolifethailand.tv
- 59Autolifethailand — EQE 350 SUV launch 2023autolifethailand.tv
- 57Autolifethailand — EQE 350 SUV Oct 2024 discount2024-10 · autolifethailand.tv
- 47Autolifethailand — AMG EQE 53 launch 2023autolifethailand.tv
- 70Autolifethailand — G 580 launch 2024-102024-10 · autolifethailand.tv
- 71Autolifethailand — G 580 teaser 2024autolifethailand.tv
- 33Autolifethailand — EQS 450+/500 Oct 2024 discount2024-10 · autolifethailand.tv
- 64Headlightmag — EQB 250 AMG Line launch 2023headlightmag.com
- 58Headlightmag — EQE 350 SUV launch 2023headlightmag.com
- 48Headlightmag — AMG EQE 53 launch 2023headlightmag.com
- 5Headlightmag — EQS 500 CKD launch 202214 Nov 2022 · headlightmag.com
- 51Headlightmag — EQE 300 launch 2024headlightmag.com
- 26Headlightmag — EQS 450 SUV launch 2024headlightmag.com
- 56Headlightmag — EQE SUV 2025-08 price cut2025-08 · headlightmag.com
- 42Headlightmag — Maybach EQS 680 SUV launchheadlightmag.com
- 35Headlightmag — EQS 450+/500 BIMS 2026 promoheadlightmag.com
- 60AutoStation — EQE 350 SUV launch 2023autostation.com
- 49AutoStation — AMG EQE 53 launch 2023autostation.com
- 37AutoStation — EQS 450 SUV launch 2024autostation.com
- 53AutoStation — EQE 300 launch 2024autostation.com
- 43AutoStation — Maybach EQS 680 SUV launchautostation.com
- 54Autoinfo — EQE price cut 2025-082025-08 · autoinfo.co.th
- 55Mitihoon — Defining Electric event Aug 20252025-08 · mitihoon.com
- 7Grandprix — EQS launch price 2022grandprix.co.th
- 52Grandprix — EQE 300 launch 2024grandprix.co.th
- 31Grandprix — EQS 500 CKD launch 2022grandprix.co.th
- 91Grandprix — EQS 450 SUV launch 2024grandprix.co.th
- 92Grandprix — Maybach + new S-Class 2025grandprix.co.th
- 44Thairath — Maybach + 6 Top-End models 2024thairath.co.th
- 73Thairath EN — CLA Electric launch BIMS 2026en.thairath.co.th
- 93Thairath EN — Mercedes 2026 strategyen.thairath.co.th
- 10Headlightmag — GLC Electric (X540) Thai spec, 2026-09-2424 Sep 2026 · headlightmag.com
- 78Autolifethailand — GLC 300 4MATIC electric Thai spec + photos, 2026-09-2424 Sep 2026 · autolifethailand.tv
- 81Autolifethailand — GLC EV Thai reveal set for 2026-09-23 (preview, 2026-09-15)15 Sep 2026 · autolifethailand.tv
- 22Autolifethailand — President Christian Schell Q1 2026 business update, 2026-05-2727 May 2026 · autolifethailand.tv
- 11Thansettakij — GLC EV preview + 11-model repricing, 2026-09-2323 Sep 2026 · thansettakij.com
- 12Bangkokbiznews — GLC EV CKD at Thonburi Samrong, price ≤ ฿3.7Mbangkokbiznews.com
- 79Thaipost — GLC EV at StarFest 2026, 2026-09-2424 Sep 2026 · thaipost.net
- 80Naewna — GLC EV first Thai showing at StarFest 2026, 2026-09-2727 Sep 2026 · naewna.com
- 829carthai — GLC electric first preview, ≤ ฿3.7M, 2026-09-2424 Sep 2026 · 9carthai.com
- 23Nation Thailand — electric GLC leads new Thailand product strategy, 2026-09-2424 Sep 2026 · nationthailand.com
- 41Thairath — EQS 450 SUV CKD coveragethairath.co.th
- 65Thairath — EQB 250 launchthairath.co.th
- 18Nation Thailand — Mercedes pricing stance 20242025-08 · nationthailand.com
- 14Nation Thailand — German president TAAP visit Jan 20242024-01 · nationthailand.com
- 36Bangkok Post — Mercedes EV rollout 2025bangkokpost.com
- 2Khaosod English — TAAP contract extension 20242024-06 · khaosodenglish.com
- 24Thaiautonews — TAAP extensionthaiautonews.net
- 38iPhoneMod EV — Mercedes EQE/EQS dual launch 2024ev.iphonemod.net
- 50iPhoneMod EV — AMG EQE 53 launchev.iphonemod.net
- 94Autospinn — Mercedes EQ lineup 2022autospinn.com
- 69Autospinn — EQB 250 launchautospinn.com
- 95Autospinn — Maybach EQS 680 SUV reveal 2023autospinn.com
- 96Autospinn — EQE 300 reveal 2024origin.autospinn.com
- 97Autodeft — Mercedes EQE/EQS dual launch 2024autodeft.com
- 98TorqueThailand — AMG EQE 53 launchtorquethailand.com
- 99TorqueThailand — EQE 300 + EQS SUV launchtorquethailand.com
- 100Sanook — AMG EQE 53 launchsanook.com
- 101car250 — AMG EQE 53 launchcar250.com
- 67MGRonline — EQB 250 launchmgronline.com
- 68Workpoint Today — EQB launchworkpointtoday.com
- 102The Standard — EQB launchthestandard.co
- 103Brand Inside — Mercedes EV plan 2023brandinside.asia
- 104Checkraka — EQS 450 SUV listingcheckraka.com
- 61Checkraka — EQE 350 SUV Electric Artcheckraka.com
- 62Checkraka — EQE 350 SUV AMG Linecheckraka.com
- 45Checkraka — Maybach EQS 680 SUVcheckraka.com
- 105Checkraka — EQB 250 AMG Linecheckraka.com
- 106Krungsri Market — EQS 450 SUV reviewkrungsrimarket.cjdataservice.com
- 107Krungsri Market — EQB 250 AMG Line reviewkrungsrimarket.cjdataservice.com
- 75InCars Magazine — CLA Electric BIMS 2026incarsmagazine.com
- 1089carthai — EQS 450+ AMG Dynamic spec9carthai.com
- 1099carthai — EQE 3009carthai.com
- 1109carthai — EQB 250 AMG Line9carthai.com
International press
- 4Paultan — EQS Thailand 2022 launchpaultan.org
- 3Paultan — EQS Thailand CKD plans 2021paultan.org
- 15Paultan — Mercedes TESM battery plant 2019paultan.org
- 20MarkLines — Mercedes Thailand 2025 sales targetmarklines.com
- 13MarkLines — Mercedes 200,000th EQS milestone 2024marklines.com
- 111MarkLines — Mercedes commits to TH EV; 2 new EVsmarklines.com
- 74MarkLines — CLA 250+ BIMS 2026 launchmarklines.com
- 112MarkLines — EQS BEV reveal 2022marklines.com
- 113Electrek — Mercedes drops EQ branding 2024electrek.co
- 114Electrek — Mercedes stops EV-as-separate-lineup 2025electrek.co
- 115Electrek — Mercedes electric sales down 22% 2025-012025-01 · electrive.com
- 116Autocar — Mercedes drop EQ branding 2024autocar.co.uk
- 63InsideEVs — EQA 2024 faceliftinsideevs.com
- 117InsideEVs — Maybach EQS 680 SUV reviewinsideevs.com
- 118InsideEVs — 2026 CLA first driveinsideevs.com
- 46ElectricarWorld — EQE Saloon + SUV discontinuation 20262022-09 · electricarworld.com
- 19CarNewsChina — Thailand BEV 2024 statscarnewschina.com
- 119Automotive Logistics — Mercedes CKD imports for THautomotivelogistics.media
- 16Green Car Congress — TESM battery plant opens 2019greencarcongress.com
- 8WapCar — CKD EQS first BEV 2022wapcar.my
- 77Auto Industriya — BIMS 2026 CLA revealautoindustriya.com
- 76carwikihub — CLA 250+ EQ Tech Thailandcarwikihub.com
- 29Wikipedia — Mercedes-Benz EQSen.wikipedia.org
- 120Wikipedia — Mercedes-Benz EQAen.wikipedia.org
- 121Wikipedia — Mercedes-Benz CLAen.wikipedia.org
Spec aggregators
- 9ZigWheels TH — Mercedes Electric2026-05 · zigwheels.co.th
- 122ZigWheels TH — Mercedes brand pagezigwheels.co.th
- 17ZigWheels TH — Mercedes dealers2026-05 · zigwheels.co.th
- 72ZigWheels TH — G-Class Electriczigwheels.co.th
- 123ZigWheels TH — Maybach EQS SUV 680zigwheels.co.th
- 124ZigWheels TH — EQE Saloon 53 4MATICzigwheels.co.th
- 125ZigWheels TH — EQS Saloon 450+ AMG Dynamiczigwheels.co.th
- 126ZigWheels TH — EQE Saloon 300zigwheels.co.th
- 127EV-Database — EQS 450+ 2023–2024ev-database.org
- 128EV-Database — EQS AMG 53 2024–2025ev-database.org
- 129EV-Database — EQB 350 4MATIC 2023–2026ev-database.org
- 130EV-Database — EQA 250 2023–2026ev-database.org
- 131EV-Database — Maybach EQS SUV 680 2024–2026ev-database.org
- 132EV-Database — G 580 2024–2026ev-database.org
Still open · 95 items
What this file hasn’t confirmed yet
26 facts the matrices mark partial, 13 marked not verified and 56 flags left in the text. Treat these as leads to check, not as facts.
At a glanceIn the file
- CKD-TH at TAAP: EQS Saloon, EQS SUV, EQE Saloon, EQE SUV, CLA EV unverifiedThairath says "locally assembled"; GLC Electric (announced, deliveries from early 2027 — see the GLC Electric section).Flag in the text
- 2024 total Mercedes-Benz TH sales: 9,189 units (−30 % YoY) per Nation Thailand. Within that, ~4,887 units were BEV-eligible premium volume per CarNewsChina cross-check unverifiedCNC figure may conflate Mercedes total with BEV-only.Flag in the text
- BEV-only market share: <2 % of TH's 70,137-unit 2024 BEV market — Mercedes is small-volume premium in a Chinese-EV- dominated market. Volumes are in the 300–800/year range per individual nameplate unverifiedneeds DLT data.Flag in the text
Distribution & businessIn the file
- Mercedes-Benz (Thailand) Limited is the in-country sales, marketing, distribution, and aftersales subsidiary of Mercedes-Benz Group AG. Headquartered in Bangkok, the entity has been led since February 2026 by Christian Schell (คริสเตียน เชลล์), President & Managing Director (styled President & CEO by Nation Thailand and Thansettakij). Earlier versions of this doc named Mathias Vogt as CEO unverifiedlast confirmed 2025; none of the cited sources names Schell's predecessor, so the hand-over is not documented here. Unlike BYD (single distributor Rêver Automotive) or MG (JV via SAIC-CP), Mercedes-Benz Thailand is a direct subsidiary in the same vein as Tesla (Thailand) Co., Ltd. or GWM Thailand — but with the addition of a long-standing third-party CKD assembler (TAAP).Flag in the text
- HQ: Bangkok — Sukhumvit-area office tower unverifiedspecific address.Flag in the text
- Site: Samut Prakan province, ~30 km south-east of central Bangkok. Specific district unverified — likely Mueang Samut Prakan or Phra Pradaeng based on TAAP's historical address.Flag in the text
- BEV CKD models (May 2026): EQS Saloon (107.8 kWh pack), EQS SUV (118 kWh pack), EQE Saloon (89 kWh pack), EQE SUV (89 kWh pack), CLA EV (85 kWh pack) unverifiedThairath says "ประกอบในไทย"; cross-check needed.Flag in the text
- Packs assembled (BEV phase, 2022+): EQS 107.8 kWh, EQS SUV 118 kWh, EQE 89 kWh, EQE SUV 89 kWh unverifiedMaybach and CLA may be German-sourced.Flag in the text
- unverifiedspecific 2025/2026 dealer count; ZigWheels 40 is the most recent number foundFlag in the text
- Mercedes-Benz EQ Power (dealer-installed DC + AC chargers at authorised dealers) unverifiednetwork scope.Flag in the text
- Wallbox: Free home charger install + 1-yr free DC charging at Sharge included for many BEV trims to checkper-trimFlag in the text
Mercedes-Benz EQS SaloonIn the file
- CKD status (May 2026)PartialKhaosod English contract extension implies all V297 CKD
- Battery chemistry NMCPartialderived from global spec
- AC charging kWPartial11 kW std / 22 kW opt globally
- 500 4MATIC discontinuation dateNot verified
- 2025 · EQS 500 4MATIC Saloon to checkif discontinued — no longer on the May 2026 price list per ZigWheels; current lineup is EQS 450+ AMG Dynamic only for the SaloonFlag in the text
- Battery chemistry · NMC unverifiedlikely NMC811 · derivedFlag in the text
- Cell supplier · CATL unverified · —Flag in the text
- AC charging · 22 kW (Type 2, optional; std 11 kW) to checkTH spec · derivedFlag in the text
- Wheels · 20″ / 21″ AMG unverifiedTH spec · sameFlag in the text
- Rear-wheel steering up to 10° to checkTH availabilityFlag in the text
- EQS 500 4MATIC AMG Premium MY2023 (CKD) — 500-4matic-amg-premium (CKD-TH, ฿7,900,000, Nov 2022 – ~2024-2025). Dual-motor 449 PS, 702 km WLTP. Notable as the first CKD BEV ever assembled in Thailand. Likely discontinued by mid-2025 — not on May 2026 configurator. unverifiedexact discontinuation dateFlag in the text
Mercedes-Benz EQS SUVIn the file
- Campaigns ฿5,640,000 (Jan) / ฿4,990,000 (Motor Show)PartialAutolifethailand
- Range WLTPPartial658 km (Autolifethailand / AutoStation) vs 673 km (Headlightmag)
- 500 4MATIC SUV launch dateNot verified
- 500 4MATIC SUV specsNot verified
- Wheels / dimensions / AC kWPartialderived from EV-Database global spec
- 2025 · EQS 500 4MATIC SUV AMG Dynamic added at ฿6,950,000 (dual-motor higher-output variant) unverifiedlaunch date — listed on May 2026 price list per ZigWheelsFlag in the text
- Battery chemistry · NMC unverified · derivedFlag in the text
- AC charging · 11 kW std (22 kW opt) to checkTH spec · EV-DatabaseFlag in the text
- L × W × H · 5,125 × 1,959 × 1,718 mm unverified · EV-DatabaseFlag in the text
- Wheels · 21″ AMG std to check · AutoStationFlag in the text
- unverifiedlisted on ZigWheels May 2026 price list at ฿6,950,000; launch date and source for direct primary press coverage not yet confirmed. Likely added 2025 as a higher-output dual-motor variant above the 450 — 449 PS combined, same 118 kWh pack, same 7-seat layout, faster 0–100.Flag in the text
Mercedes-Benz Maybach EQS SUVIn the file
- Current MSRP May 2026PartialZigWheels
- CBU-TuscaloosaPartialderived from Mercedes global production map
- Night Series trim availability (TH)Not verified
- Wheels · 21″ Maybach 7-spoke with optional Night Series style to checkTH spec · derivedFlag in the text
Mercedes-Benz EQE SaloonIn the file
- AMG EQE 53 current MSRPPartialAutoinfo ฿4,890,000 vs ZigWheels ฿5,950,000
- CKD-TH (EQE 300)Not verifiedinferred
- CBU-Bremen (AMG EQE 53)Partialderived
- EQE 350 4MATIC SaloonNot verified
- Origin: CBU-Bremen Germany at launch (CBU); subsequently CKD-TH at TAAP from 2024–2025 unverifiedspecific transition date — likely 2025. The "Mercedes-Benz rolls out new electric models in Thailand" Bangkok Post coverage notes CKD plans, and the August 2025 price-cut promo (mitihoon) lists ฿2,890,000 — consistent with the local-content reduction.Flag in the text
- Wheels · 19″ AMG to check · derivedFlag in the text
- Origin (May 2026) · CKD-TH at TAAP unverifiedneeds primary confirm · inferred from price-cut + Bangkok Post CKD pipeline articleFlag in the text
Mercedes-Benz EQE SUVIn the file
- CKD vs CBU (May 2026)Partialconflicting: 2024-10 article says CBU; 2025-08 article says "ประกอบไทย" not used; needs primary confirm
- Trim feature deltasPartialonly Electric Art has detailed Checkraka coverage; AMG Line / AMG Dynamic deltas inferred
- Origin (TH): Launch as CBU-Tuscaloosa USA; transitioned to CKD-TH at TAAP by mid-2024 unverifiedspecific transition date; Headlightmag price-cut article 2025 calls it "CBU" but the Autolifethailand discount article 2024 says CBU as well — CKD status for EQE SUV unconfirmed; may still be CBU-Tuscaloosa even in May 2026.Flag in the text
- Origin · CBU-Tuscaloosa USA to checkCKD transition possible mid-2025 · derivedFlag in the text
Mercedes-Benz EQAIn the file
- Current MSRPPartialevchu's data only
- Range WLTP 526 kmPartialevchu's data
- TH launch dateNot verified
- Initial Thai MSRP historyNot verified
- Discontinuation statusNot verified
- Mercedes' entry BEV. Built on MFA2 platform (shared with the ICE GLA — not a dedicated BEV platform). Globally launched 2021-01; TH launch late 2023 unverifiedexact date — research gap. The 2024 facelift introduced a Mercedes-EQ-style closed-grille front fascia and bumped WLTP range from 426 to 560 km.Flag in the text
- Generation: H243 — first gen, China launch 2021-01, facelift 2024-Q1, TH launch unverifiedlikely 2023-Q4.Flag in the text
- 2023-Q4 unverified · TH launch — likely EQA 250 Progressive trim at ~฿3,160,000 CBU. Pre-facelift spec (66.5 kWh, 426 km WLTP). Specific launch date + initial MSRP unverifiedresearch gapFlag in the text
- 2024-Q3 unverified · 2024 facelift TH arrival — new EQ-style grille, larger 70.5 kWh pack, 560 km WLTP. Renamed Progressive trim or repositioned at ฿2,490,000Flag in the text
Mercedes-Benz EQBIn the file
- Current 2026 lineup (Sport + AMG Premium)Partialevchu's data only
- Motor 292 PS (AMG Premium / 4MATIC)Partialevchu's data doesn't differentiate — needs confirm
- 7-seat option in THNot verified
- 2024 facelift TH launch dateNot verified
- Mercedes' family BEV — compact SUV with optional 3rd-row seating for 7 (global spec; TH spec unverifiedlikely 5-seat only). Built on MFA2 platform (shared with GLB). Globally launched 2021-04; TH launch 2023-02-13 with EQB 250 AMG Line.Flag in the text
- Origin: CBU-Kecskemét Hungary (Mercedes' Hungarian plant builds EQB for global markets) to checkRastatt is the alternative. Either way, CBU-Europe.Flag in the text
- 2024-Q2 unverified · 2024 facelift TH arrival — new grille, larger pack, EQ Technology screensFlag in the text
- Seats · 5 (TH spec unverifiedglobal allows 7-seat opt) · derivedFlag in the text
- Seats · 5 (TH spec unverifiedglobal 7-seat opt) · derivedFlag in the text
Mercedes-Benz G-Class ElectricIn the file
- EDITION ONE feature deltasPartialinferred from global Edition ONE spec
Mercedes-Benz CLA SaloonIn the file
- 0–100 km/hPartial6.6 s (MarkLines) vs 6.7 s (carwikihub)
- CKD-TH at TAAPPartialThairath EN "locally assembled"
- Battery chemistry NMCPartialderived from MMA platform spec
- Battery chemistry · NMC to checkMercedes has signaled LFP variants for entry MMA models in some markets · derivedFlag in the text
- Wheels · 17–19″ AMG to checkstd vs option · sameFlag in the text
- L × W × H · 4,723 × 1,855 × 1,468 mm to checkTH spec · global C174Flag in the text
Mercedes-Benz GLC ElectricIn the file
- Official Thai priceNot verified
- Official price date 2026-12-01 at Motor Expo 2026PartialAutolifethailand gives the day; Headlightmag / Nation / Thaipost say "Motor Expo 2026"
- Cd 0.26PartialAutolifethailand
- 21″ wheelsPartialAutolifethailand
- 5 seatsPartialderived
- Locally produced batteryPartialNation Thailand
- Warranty 3 yr / 8 yr 160,000 kmPartialAutolifethailand
- Model yearNot verified
- Turning · 6.05 m — Headlightmag labels it both "รัศมีวงเลี้ยว" (radius) and "Turning Circle"; 6.05 m only makes physical sense as a radius unverifiedradius vs circle; not yet applied here · HeadlightmagFlag in the text
- Drag coefficient (Cd) · 0.26 unverifiedsingle source · Autolifethailand (single source)Flag in the text
- Wheels · 21″, 235/45 R21 unverifiedsingle source · Autolifethailand (single source)Flag in the text
- Seats · 5 (40:20:40 rear bench) unverifiedseat count not stated; derived from the 3-way rear bench · seat count derived — not stated; split per AutolifethailandFlag in the text
- Warranty · 3 years / unlimited km vehicle; 8 years / 160,000 km HV battery unverifiedsingle source, differs from the brand-level BEV package · AutolifethailandFlag in the text
Cross-model lineup historyIn the file
- 1961 · Mercedes-Benz vehicles first imported into Thailand unverifiedspecific entryFlag in the text
- 1998 · Mercedes-Benz (Thailand) Limited reorganised as wholly-owned subsidiary unverifiedspecific dateFlag in the text
- 2023-Q4 · EQA 250 Progressive TH launch unverifiedspecific date — research gapFlag in the text
- 2024-Q4 · EQA + EQB 2024-facelift arrival in TH unverifiedspecific timingFlag in the text
- 2025-late · EQS Saloon 500 4MATIC discontinued unverifiedinferred from May 2026 price-list absenceFlag in the text
Sales / market positionIn the file
- 2024 total Mercedes-Benz TH sales: 9,189 units (−30 % YoY) per Nation Thailand. CarNewsChina lists 4,887 — likely BEV-specific or a different definition; treat as unverifiedFlag in the text
- BEV-specific market share (2024): <2 % of TH BEV market (TH BEV total 70,137 units in 2024; Mercedes BEV-share unverifiedneeds DLT breakout)Flag in the text
- EQE SUV: largest BEV volume — ~300–600/yr unverifiedFlag in the text
- Customer feedback (Pantip / general): unverified. Common topics:Flag in the text