Mercedes-Benz

9 models · 15 trims · Germany
Importer
Mercedes-Benz Thailand Ltd. (wholly-owned subsidiary of Mercedes-Benz Group AG; CKD partnership with Thonburi Automotive Assembly Plant TAAP since 1979)
Distributors
Mercedes-Benz Thailand Ltd.
Wholly-owned Mercedes-Benz Group AG subsidiary — TH since 1961
Official site

▸ Models

#1
68evchu
Sedan · 1 trims
CLA Saloon
฿2,290,000
MY 2026
#2
40evchu
Compact SUV · 1 trims
EQA
฿2,490,000
MY 2026
#3
39evchu
Compact SUV · 2 trims
EQB
฿2,550,000
MY 2026
#4
54evchu
Sedan · 2 trims
EQE Saloon
฿2,890,000
MY 2026
#5
48evchu
Mid SUV · 3 trims
EQE SUV
฿3,190,000
MY 2026
#6
51evchu
Sedan · 1 trims
EQS Saloon
฿5,950,000
MY 2026
#7
49evchu
Large SUV · 2 trims
EQS SUV
฿5,990,000
MY 2026
#8
35evchu
Large SUV · 2 trims
G-Class Electric
฿9,500,000
MY 2026
#9
46evchu
Large SUV · 1 trims
Maybach EQS SUV
฿12,620,000
MY 2026

▸ Recent activity

  1. 2026-12-31
    subsidy change
    EV3.5 local-production offset deadline (1:2 by end-2027)

    Final deadline for EV3.5 participants to meet the 1:2 local-production offset (one EV imported in 2024 → two produced locally by end-2027). Determines whether brands can keep EV3.5 pricing in the years that follow.

  2. 2026-08-31
    subsidy change
    EV3.5 1:1 local-production deadline for 2024 imports

    Manufacturers who imported CBU EVs under EV3.5 in 2024 must complete 1:1 local production by 31 December 2026 to avoid penalties. Some brands extending the deadline. Affects pricing of locally-assembled vs CBU stock through 2026.

  3. 2026-03-27
    launch
    Mercedes CLA with EQ Technology launches at BIMS 47

    CLA 250+ with EQ Technology launches at ฿2,290,000 — Mercedes' first 800V model and first MMA-platform model in TH. 85 kWh, 792 km WLTP (longest range of any TH-market Mercedes BEV), 320 kW DC peak (fastest), 22 kW AC 3-phase, RWD 272 PS. CKD-TH at TAAP from launch (rare for a brand-new platform globally) — strategic CKD investment signals Mercedes' long-term TH manufacturing commitment.

  4. 2026-01-01
    price cut
    EQS SUV 450 4MATIC BIMS promo to ฿4,990,000

    January 2026 BIMS-period promo brings EQS 450 4MATIC SUV down −฿1,000,000 to ฿4,990,000 (effective BIMS 47 price).

  5. 2025-11-10
    subsidy change
    80% annual road-tax discount for BEV expires

    The 80% reduction on annual road tax for new factory-built BEVs registered between 1 Oct 2022 and 10 Nov 2025 stops accepting new entrants. Existing registrations keep the discount for the remaining year of validity.

  6. 2025-08-01
    price cut
    Mercedes "Defining Electric" price-cut wave

    Mercedes-Benz Thailand executes the deepest single-brand BEV price cut wave in TH market history. EQE 300 −฿1,080,000 (฿3,970k → ฿2,890k / −27%). EQE SUV Electric Art −฿1,660,000 (฿4,850k → ฿3,190k / −34%) — the deepest single-line documented price cut on any current TH BEV. AMG EQE 53 −฿1,060,000 (฿5,950k → ฿4,890k / −18%). Enabled by accelerating CKD-TH conversion at TAAP and BOI excise-tax break — direct response to Chinese-EV premium pressure (BYD Sealion 7, Aion Hyptec HT).

  7. 2025-07-22
    subsidy change
    EV Board adjusts EV3 / EV3.5 to favour exports

    BoI/EV Board updates measures to encourage Thailand-built EV exports as cumulative supply-chain investment passes ฿137 billion. Local-production offset rules tightened. BEV registrations reported up 59% YoY for the first 9 months of 2025; cumulative EV3/EV3.5 registrations exceed 238,000 vehicles.

  8. 2024-11-29
    launch
    Maybach EQS 680 SUV launches in Thailand

    Apex BEV of the Mercedes lineup at ฿12,500,000 — competes only with ICE Maybach S-Class V12 in the >฿10M bracket. 118 kWh, 615 km WLTP, 4MATIC+ dual-motor 658 PS, 4.4 s 0-100. CBU-Tuscaloosa USA. 2+2 executive lounge seating.

  9. 2024-10-01
    launch
    Mercedes-Benz G 580 with EQ Technology launches in Thailand

    Mercedes' electric G-Wagen launches CBU-Graz at ฿9,500,000 (standard) / ฿12,200,000 (EDITION ONE). 4 individual motors (one per wheel, 587 PS combined), 116 kWh, 473 km WLTP. Unique capabilities: G-Turn (360° in place) and G-Steering (crab walk).

  10. 2024-08-23
    launch
    Mercedes-Benz EQE Saloon launches in Thailand

    EQE 300 launches at ฿3,970,000 alongside EQS SUV 450 4MATIC at ฿5,990,000. 89 kWh, 651 km WLTP, RWD 245 PS — positioned to compete with BMW i5 in the E-segment BEV bracket.

  11. 2024-02-01
    subsidy change
    Thailand EV3.5 subsidy package takes effect

    Replaces EV3.0 — reduced per-vehicle subsidies and tighter local-production requirements through 2027.

  12. 2024-01-02
    subsidy change
    EV3.5 effective date

    EV3.5 measures legally take effect. EV3.0 subsidies sunset for new applicants; existing EV3.0 commitments still valid. Thai EV market sees inventory clearance pricing as manufacturers pivot.

  13. 2024-01-01
    subsidy change
    Excise-tax cut for BEV ≤฿7M extended through 2027

    Battery EVs priced up to ฿7,000,000 continue paying 2% excise (down from 8%) under EV3.5, extending the EV3.0 baseline.

  14. 2023-12-19
    subsidy change
    Cabinet approves EV3.5 — successor scheme

    Successor 4-year package replacing EV3.0. Subsidy bands tightened: passenger BEV ≤฿2M with battery ≥50kWh receives ฿50,000–100,000; <50kWh receives ฿20,000–50,000; pickups ฿50,000–100,000; motorcycles ฿5,000–10,000. Excise stays at 2% for BEVs ≤฿7M. CBU import duty reduced up to 40% in 2024–2025. Local production offset: 1:2 by 2026, 1:3 by 2027.

  15. 2023-09-26
    launch
    Mercedes-Benz EQE SUV launches in Thailand

    EQE 350 4MATIC SUV launches CBU-Tuscaloosa at ฿4,850,000 (Electric Art) / ฿5,450,000 (AMG Dynamic). 89 kWh, 558 km WLTP, 4MATIC dual-motor 292 PS. Same launch event also reveals AMG EQE 53 4MATIC+ Saloon at ฿5,950,000.

  16. 2022-05-25
    launch
    Mercedes-Benz EQS Saloon launches in Thailand

    EQS 450+ AMG Dynamic launches CBU at ฿8,570,000 via Mercedes-Benz Thailand. F-segment BEV flagship — 107.8 kWh, 763 km WLTP, 6.2 s 0-100, RWD. CKD-TH transition at TAAP Samut Prakan by end-2022 enabling sustained price reductions.

  17. 2022-03-21
    subsidy change
    EV3.0 takes effect — first subsidies disbursed

    EV3.0 measures legally in force. Manufacturers begin signing MOUs with the Excise Department to access subsidies; passed-through to customer-facing prices over the following months.

  18. 2022-02-15
    subsidy change
    EV3.0 package approved by Thai cabinet

    Initial 3-year EV incentive package: per-unit subsidy of ฿70,000–150,000 for passenger BEVs based on battery size, excise tax cut from 8% to 2%, import-duty reduction up to 40% for CBUs, with 1:1 local-production offset by 2024 (extended to end-2025).

▸ Community reviews

https://www.headlightmag.com/2024-09-24-official-price-mercedes-benz-eqe-300/Headlightmag — EQE 300 launch + price-cut coveragehttps://www.headlightmag.com/2023-10-19-official-price-mercedes-eqe-350-suv-cbu-thailand/Headlightmag — EQE SUV launchhttps://autolifethailand.tv/official-price-eqs-450-mercedes-benz-thailand/Autolifethailand — EQS 450 launch (2022-05-25)https://www.khaosodenglish.com/news/business/2024/06/10/mercedes-benz-thailand-expands-ev-production-10-years-more-with-taap/Khaosod English — TAAP 10-year extension + BEV expansionhttps://en.thairath.co.th/news/auto/news/2922279Thairath EN — CLA EV BIMS 2026 launch (CKD-TH)

▸ About Mercedes-Benz in Thailand

Mercedes-Benz in Thailand

Canonical research doc. Source-of-truth for every Mercedes-Benz fact used by seed scripts, the brand page, and the AI advisor. Cite every claim inline. Mark [unverified] rather than guess.

Scope: BEV only. Mercedes-Benz Thailand also sells a broad ICE + PHEV lineup (A-Class, C-Class, E-Class, S-Class, GLA/GLB/GLC/ GLE/GLS PHEV, Maybach S-Class V12, AMG GT, etc.). Those are out of evth Phase 1 scope and explicitly excluded from this document. Only models with a fully-battery-electric powertrain on mercedes-benz.co.th's TH price list as of May 2026 are documented here.

Range-standard hygiene (LOAD-BEARING). Mercedes-Benz publishes WLTP for the TH market across all its electric models. WLTP figures can be written directly to range_wltp_km — no NEDC/CLTC conversion is needed. Cross-check against EV-Database (which uses the same Mercedes-published WLTP numbers).

EQ sub-brand retirement. Mercedes globally announced in early 2023 that the standalone "Mercedes-EQ" sub-brand would be phased out from 2024 onwards in favour of integrating electric models into the master Mercedes-Benz naming structure with an "EQ Technology" suffix. The G 580 with EQ Technology (Oct 2024) and the new CLA 250+ with EQ Technology (BIMS 2026) are the first Thai-market models launched under the new convention. The existing EQA / EQB / EQE / EQS / Maybach EQS SUV are still sold under their original "Mercedes-EQ" names — Mercedes has confirmed the EQE Saloon + EQE SUV will be discontinued globally in 2026, after which the new electric C-Class (on MMA / MB.EA Medium platform) will replace them. (Electrek 2023; Electrek 2025-02; ElectricarWorld)

Platform transition (MMA vs EVA2). Today's TH-market BEVs sit on three different architectures:

  1. EVA2 (electric-only, 400 V) — EQS, EQS SUV, Maybach EQS SUV, EQE Saloon, EQE SUV.
  2. MFA2-derived (shared with combustion GLA/GLB, 400 V) — EQA, EQB.
  3. G-Wagen ladder frame (electric drive grafted to the ICE G-Class chassis, 400 V) — G 580 with EQ Technology.
  4. MMA (new dedicated BEV platform, 800 V, debuted 2025) — CLA with EQ Technology. MMA is the successor architecture; over 2026–2028 it will replace EVA2 entirely (electric C-Class, electric GLC, electric E-Class).

⚠ Data-quality note — bad aggregator-import naming (2026-05-27)

A pre-pattern aggregator import created four mislabeled, spec-bare trim rows where the model slug and trim name did not match the same car. These are import artefacts, not real Mercedes products. The canonical seed (db/seed-mercedes-benz.ts) already models them correctly under their proper models; this note records the corrections so the provenance trail is explicit and the wrong rows can be deleted/re-mapped. No BEV scope is lost — all four cars the names describe are real BEVs already documented below.

Bad import row (slug → name) What the name actually is Correct model Correct trim BEV?
eqa/current/eqs-450-4matic-suv-amg-dynamic "EQS 450 4MATIC SUV AMG Dynamic" An EQS SUV trim filed under EQA by mistake eqs-suv (EQS SUV, X296, large_suv) 450-4matic-amg-dynamic — "EQS 450 4MATIC SUV AMG Dynamic" yes
maybach-eqs-suv/current/s-580-e-premium "S 580 e Premium" "S 580 e" is the ICE S-Class PHEV name — a mis-tag. The real TH Maybach EQS SUV is the BEV Maybach EQS 680 SUV, not a PHEV maybach-eqs-suv (Maybach EQS SUV, X296 Maybach, large_suv) eqs-680-suv — "Maybach EQS 680 SUV" yes (the BEV 680; the "S 580 e" PHEV name is wrong and is not listed)
eqa/current/g-580-with-eq-technology-edition-one "G 580 with EQ Technology EDITION ONE" The electric G-Class (G-Wagen), filed under EQA g-class-electric (G-Class Electric, large_suv) 580-with-eq-technology-edition-one — "G 580 with EQ Technology EDITION ONE" yes
eqa/current/g-580-with-eq-technology-standard "G 580 with EQ Technology Standard" The electric G-Class base trim, filed under EQA g-class-electric (G-Class Electric, large_suv) 580-with-eq-technology — "G 580 with EQ Technology" yes

Important: the only genuine EQA trim in TH is the EQA 250 Progressive (see EQA section). None of the four bad rows belong to EQA. The "S 580 e" string is the one to watch — if any future import or listing surfaces a Maybach/S-Class 580 e / e PHEV badge it must be rejected (PHEV, out of BEV scope); the only Maybach BEV in TH is the EQS 680 SUV.

Corrected specs (verified 2026-05-27)

All figures cross-checked against EV-Database global spec pages (which mirror Mercedes-published WLTP) plus TH primary press where available.

EQS 450 4MATIC SUV AMG Dynamic (→ eqs-suv / 450-4matic-amg-dynamic): 118 kWh usable / 125 kWh gross, Li-ion NMC, 400 V; WLTP 658 km (TH AMG Dynamic 21″ config — Autolifethailand/AutoStation; 673 km is the lower-aero-wheel option per Headlightmag); AWD 4MATIC dual motor, 265 kW / 360 PS / 800 Nm; 0–100 6.6 s (TH press) — note EV-Database global lists 6.1 s; top speed 210 km/h; DC 200 kW, AC 11 kW std (22 kW opt); 7 seats; 21″ wheels; CKD-TH at TAAP. (Headlightmag; EV-Database)

Maybach EQS 680 SUV (→ maybach-eqs-suv / eqs-680-suv) — BEV, not the "580e" PHEV: 118 kWh usable / 125 kWh gross, Li-ion NMC, 400 V; WLTP 615 km (TH) / 612 km (EV-Database); AWD 4MATIC+ fully-variable dual motor, 484 kW / 658 PS / 950 Nm; 0–100 4.4 s; top speed 210 km/h; DC 200 kW, AC 22 kW; 4 seats (TH 2+2 executive lounge); 21″ Maybach wheels; CBU-Tuscaloosa USA. (Autolifethailand; EV-Database)

G 580 with EQ Technology (base) and EDITION ONE (→ g-class-electric): 116 kWh usable / 124 kWh gross, Li-ion NMC, 400 V (108s2p); WLTP 473 km; AWD via 4× individual wheel motors, 432 kW / 587 PS / 1,164 Nm; 0–100 4.7 s; top speed 180 km/h; DC 200 kW (10–80% ≈ 34 min), AC 11 kW; 5 seats; CBU-Graz Austria (Magna Steyr). Base 20″ wheels; EDITION ONE adds 22″ wheels + exclusive paint/interior. G-Turn (360° in place) + G-Steering (crab walk) unique to the BEV. (EV-Database; EVKX)

Verification matrix — bad-import corrections

Field Mark Source
EQS SUV 450 → correct model = eqs-suv (not EQA) ✓ name semantics + Headlightmag TH launch
EQS SUV 118 kWh usable / 125 gross / NMC / 400 V ✓ EV-Database 2088
EQS SUV WLTP 658 km (TH) vs 673 km (low-aero) ◐ Autolifethailand 658 / Headlightmag 673
EQS SUV 360 PS AWD 7-seat ✓ Headlightmag + Autolifethailand
EQS SUV 0–100: 6.6 s (TH) vs 6.1 s (EV-DB) ◐ TH press vs EV-Database
Maybach = BEV (EQS 680), not "580e" PHEV ✓ EV-Database 2086 ("Battery Electric Vehicle")
Maybach 118 kWh / 484 kW / 4.4 s / 615 km WLTP / 4 seats ✓ Autolifethailand + EV-Database 2086
G 580 = electric G-Class (not EQA) ✓ name semantics + EV-Database 2192
G 580 116 kWh / 432 kW / 1164 Nm / 4.7 s / 473 km / 5 seats ✓ EV-Database 2192 + EVKX
G 580 base 20″ vs EDITION ONE 22″ wheels ◐ derived (EDITION ONE = trim/wheel upgrade)

At a glance

  • Distributor model: Wholly-owned subsidiary. Mercedes-Benz (Thailand) Limited is a 100 %-owned subsidiary of Mercedes-Benz Group AG, with German management oversight. Unlike BYD (single Thai distributor Rêver), MG (JV with CP Group), or Tesla (direct subsidiary, no third-party assembly), Mercedes operates a subsidiary + Thai CKD partner model — vehicles are imported CBU or assembled by Thonburi Automotive Assembly Plant (TAAP) in Samut Prakan, a Thai-family-owned (Thonburi Group) contract assembler with a 47-year partnership history with Mercedes. (Mercedes-Benz Group careers locations; Khaosod English — TAAP contract extension 2024)
  • Entered Thailand: Mercedes-Benz vehicles have been imported into Thailand since 1961, making it one of the longest-serving foreign automakers in the country. The TAAP CKD partnership began in 1979 (47 years as of 2026). The current Mercedes-Benz (Thailand) Limited entity was reorganised in 1998. The first BEV in TH (EQS 450+) launched 2022-05-25 as CBU, with CKD EQS 500 4MATIC AMG Premium following 2022-11-14. (Paultan 2021; Paultan 2022; Headlightmag CKD EQS 500)
  • First BEV: EQS 450+ AMG Premium / EQS 450+ Edition 1, launched 2022-05-25 at ฿8,570,000 / ฿8,870,000 CBU from Sindelfingen (Autolifethailand 2022; Grandprix). Production transitioned to CKD-TH (TAAP) for the EQS 500 4MATIC in November 2022 — the first CKD BEV ever produced in Thailand (WapCar).
  • BEV models on sale (May 2026): CLA Saloon with EQ Technology (D-segment sedan, MMA, BIMS 2026 launch) · EQA (compact SUV) · EQB (compact 5–7-seat SUV) · EQE Saloon (E-segment sedan) · EQE SUV (mid-large SUV) · EQS Saloon (F-segment sedan) · EQS SUV (full-size SUV) · Mercedes-Maybach EQS SUV (ultra-luxury SUV) · G-Class Electric (G 580 with EQ Technology) (off-road SUV). 9 nameplates total. (ZigWheels TH — Mercedes electric)
  • Total current BEV trims on sale (May 2026): ~14 — 1 CLA, 1 EQA, 2 EQB, 2 EQE Saloon (300 + AMG 53), 3 EQE SUV (Electric Art / AMG Line / AMG Dynamic), 1 EQS Saloon (450+ AMG Dynamic), 2 EQS SUV (450 4MATIC AMG Dynamic + 500 4MATIC AMG Dynamic), 1 Maybach EQS SUV 680, 1 G 580 (+ EDITION ONE as separate trim).
  • Current BEV price band: ฿2,290,000 (CLA 250+ EQ Technology, CKD-TH) – ฿12,620,000 (Maybach EQS SUV 680, CBU-Tuscaloosa).
  • CKD vs CBU split (May 2026):
    • CKD-TH at TAAP: EQS Saloon, EQS SUV, EQE Saloon, EQE SUV, CLA EV [unverified — Thairath says "locally assembled"].
    • CBU-Rastatt Germany: EQA, EQB (built at Rastatt — Mercedes' compact-car plant).
    • CBU-Tuscaloosa USA: Mercedes-Maybach EQS SUV 680 (built on the same line as the ICE GLE/GLS).
    • CBU-Graz Austria (Magna Steyr): G 580 with EQ Technology (G-Class is exclusively built at Magna Steyr Graz).
  • Local plant: Thonburi Automotive Assembly Plant (TAAP) in Samut Prakan (Thonburi Group, family-owned, founded 1948). Mercedes-TAAP CKD partnership since 1979; the 200,000th Mercedes built in TH rolled off the line in January 2024, appropriately an EQS BEV (MarkLines; Nation Thailand — German president visit). Battery packs are assembled at the adjacent Thonburi Energy Storage Systems (TESM) plant in Bangkok, opened December 2019 — one of nine Mercedes battery facilities globally (Paultan 2019; Green Car Congress).
  • Showrooms (May 2026): 40 authorised dealers across 37 cities per ZigWheels (down slightly from a peak of 43 in 2019), with multi-dealer presence in Bangkok and single dealers in major upcountry cities (Chiang Mai, Chiang Rai, Hat Yai, Nakhon Ratchasima, Phuket, Udon Thani, Ubon Ratchathani, etc.) (ZigWheels — Mercedes dealers).
  • 2023 total Mercedes-Benz TH sales: ~12,000 units (ICE + PHEV + BEV combined) (Nation Thailand).
  • 2024 total Mercedes-Benz TH sales: 9,189 units (−30 % YoY) per Nation Thailand. Within that, ~4,887 units were BEV-eligible premium volume per CarNewsChina cross-check [unverified — CNC figure may conflate Mercedes total with BEV-only] (Nation Thailand; CarNewsChina).
  • 2025 target: >10,000 units total (Mercedes-Benz Thailand CEO Mathias Vogt) (MarkLines — sales target).
  • BEV-only market share: <2 % of TH's 70,137-unit 2024 BEV market — Mercedes is small-volume premium in a Chinese-EV- dominated market. Volumes are in the 300–800/year range per individual nameplate [unverified — needs DLT data].

Mercedes-Benz occupies a distinctive structural position in Thailand's BEV market: it is the only luxury European brand with a deep CKD-TH local-content strategy (Volvo also CKD-assembles the EX30 at Geely Auto Industries in Rayong, but BMW + Audi + Porsche are CBU-only). The Thonburi/TAAP partnership lets Mercedes assemble EQS / EQE locally with Thai-made battery packs (TESM), capturing the same excise-tax local-content advantage that BYD/MG/GWM/Aion get from their Rayong plants — except in the ฿2.5–7 m premium band where Chinese rivals barely compete. The EQS 450 4MATIC SUV at ฿5.99 m CKD lands in the same price band as a BYD Sealion 7 Performance, yet the only direct competitors at that price point are the BMW i7 / i5 (both CBU) and a much smaller-volume Zeekr or Hyptec HT — Mercedes' CKD position is structurally protected. The aggressive 2024–2025 price cuts (EQE 300: ฿3.97 m → ฿2.89 m, −27 %; EQE SUV 350: ฿5.65 m → ฿3.79 m, −33 %; EQS 450+: ฿8.57 m → ฿5.95 m, −31 %) reflect both the global BEV-demand softening and Mercedes specifically defending CKD volume against the BYD/Aion premium push (Hyptec HT, BYD Sealion 7 Performance, Zeekr 7X).

Distribution & business

Mercedes-Benz (Thailand) Limited is the in-country sales, marketing, distribution, and aftersales subsidiary of Mercedes-Benz Group AG. Headquartered in Bangkok, the entity has Mathias Vogt as President & CEO [unverified May-2026 — last confirmed 2025]. Unlike BYD (single distributor Rêver Automotive) or MG (JV via SAIC-CP), Mercedes-Benz Thailand is a direct subsidiary in the same vein as Tesla (Thailand) Co., Ltd. or GWM Thailand — but with the addition of a long-standing third-party CKD assembler (TAAP).

Mercedes-Benz Thailand Limited — corporate

  • Corporate identity: Subsidiary of Mercedes-Benz AG (Stuttgart) via Mercedes-Benz Group AG (the holding company since the 2022 Daimler Truck spin-off).
  • Trading name: Mercedes-Benz (Thailand) Limited / เมอร์เซเดส-เบนซ์ (ประเทศไทย) จำกัด
  • HQ: Bangkok — Sukhumvit-area office tower [unverified specific address].
  • Mercedes-Benz Manufacturing (Thailand) Limited (MBMTH): Separate legal entity that runs the EQS/EQE CKD vehicle assembly (operating inside TAAP's Samut Prakan site).
  • Thonburi Energy Storage Systems (TESM): Mercedes-Benz + Thonburi Group joint venture for battery-pack assembly. Located in Bangkok. Opened Dec 2019. Originally built for C300e / E300e / GLC300e / GLE350de PHEV packs, expanded for the EQS BEV pack (107.8 kWh) from 2022 onward. (Green Car Congress; Paultan 2019)

Comparative distribution model

Brand Distribution model TH assembly Local equity holder
Mercedes-Benz Subsidiary + third-party CKD TAAP (Thai-family) Thonburi Group (assembler, not equity in vehicles)
BMW Subsidiary + third-party CKD BMW Manufacturing Thailand (Rayong, also BMW-owned) None
Tesla Direct subsidiary None — CBU only None
BYD Single Thai distributor Rayong (BYD-owned) Siam Motors family (distributor only)
MG JV — SAIC + CP Group Rayong (SAIC-CP JV plant) CP Group
Volvo Subsidiary + local CKD Geely Auto Industries Rayong (EX30 CKD) None

Manufacturing — Thonburi Automotive Assembly Plant (TAAP)

  • Site: Samut Prakan province, ~30 km south-east of central Bangkok. Specific district [unverified] — likely Mueang Samut Prakan or Phra Pradaeng based on TAAP's historical address.
  • Owner: Thonburi Group (Thonburi Automotive Holding) — Thai family-owned, founded 1948, originally Thonburi Cars Ltd. Mercedes-CKD operations began 1979.
  • Models historically CKD-assembled (13 over 46 years): A-Class, C-Class, E-Class, S-Class, GLA, GLC, GLE, GLS, C-Coupe, GLC-Coupe, CLS, Maybach S-Class, and EQS (Khaosod English; Thaiautonews)
  • Total production milestone: 200,000th vehicle produced January 2024 — appropriately an EQS BEV, jointly celebrated by Mercedes-Benz Thailand and visiting German President Frank-Walter Steinmeier on 2024-01-25 (MarkLines; Nation Thailand).
  • Contract extension: Mercedes + TAAP extended the CKD partnership for 10 more years in June 2024 — through to ~2034 minimum, with a clear focus on EV CKD expansion (Khaosod English).
  • BEV CKD models (May 2026): EQS Saloon (107.8 kWh pack), EQS SUV (118 kWh pack), EQE Saloon (89 kWh pack), EQE SUV (89 kWh pack), CLA EV (85 kWh pack) [unverified — Thairath says "ประกอบในไทย"; cross-check needed].
  • BEV CBU models (May 2026): EQA (Rastatt), EQB (Rastatt), Maybach EQS SUV 680 (Tuscaloosa USA), G 580 with EQ Technology (Graz Austria, Magna Steyr).

Battery — Thonburi Energy Storage Systems (TESM)

  • Joint venture: Mercedes-Benz Cars + Thonburi Group.
  • Site: Bangkok metropolitan area (separate from TAAP vehicle plant).
  • Opened: 2019-12-05.
  • Investment: > €100 million (joint).
  • Designation: Mercedes' 3rd PHEV battery plant globally at opening (after Kamenz Germany + Beijing China), later expanded to BEV-pack capability.
  • Packs assembled (PHEV phase, 2019+): C300e, E300e, GLC300e, GLC Coupé 300e, GLE350de.
  • Packs assembled (BEV phase, 2022+): EQS 107.8 kWh, EQS SUV 118 kWh, EQE 89 kWh, EQE SUV 89 kWh [unverified — Maybach and CLA may be German-sourced].
  • Network position: One of 9 Mercedes battery plants globally (Kamenz x2 + Sindelfingen + Bremen + Untertürkheim + Tuscaloosa

Showrooms / service / parts

Metric Value Source
Authorised dealers 40 across 37 cities ZigWheels
Dealer model Multi-dealer authorised retail + service Distinct from BYD (single distributor) and Tesla (no dealers)
Major dealer groups Benz Primus, Benz BKK, Benz Petra, Benz Kenghongthong, Benz Thonglor, Benz Pluakdaeng, … (independent retailers) various
Online showroom mercedes-benz.co.th — full e-commerce with delivery via dealer MB online

[unverified — specific 2025/2026 dealer count; ZigWheels 40 is the most recent number found]

Charging network partnerships

  • Sharge — Mercedes-Benz EQ partner-network DC fast charging. The 2025 "EV Worry-Free Package" includes 1 year unlimited free DC charging at Sharge stations for new BEV buyers (MarkLines).
  • Mercedes-Benz EQ Power (dealer-installed DC + AC chargers at authorised dealers) [unverified network scope].
  • MEA Volta / PEA Volta / EleX / ChargeNow — third-party public networks (no exclusive Mercedes partnership documented, but the built-in MBUX navigation routes through them).

Warranty terms

  • Vehicle: 5 years / unlimited km (one of the longest in TH premium segment)
  • High-voltage battery: 10 years / 250,000 km
  • Service package (BEV): 5 years free MBSP Easy Care + Extra Guarantee for new BEV buyers under the "EV Worry-Free Package"
  • Roadside assistance: Included for warranty period
  • Wallbox: Free home charger install + 1-yr free DC charging at Sharge included for many BEV trims [verify per-trim]

Sources: Headlightmag EQS 450 SUV; Autolifethailand EQS 450 SUV; Maybach EQS SUV launch; MarkLines target

EQS Saloon — F-segment electric flagship (V297)

Mercedes-Benz's electric flagship sedan. Built on EVA2 platform. Launched globally 2021-04-15 (Geneva premiere) — at the time the first dedicated luxury BEV from Mercedes. Thailand was the first market outside Germany to manufacture EQS (CKD at TAAP from late 2022). The TH-market V297 sits squarely against the BMW i7 (F-segment electric sedan, CBU-Dingolfing) and the Lucid Air (no-show in TH).

Lineage & platform

  • Generation: V297 — first generation, China + global launch 2021-04, refresh ("EQS 450+ AMG Dynamic" facelift / MY2024 in TH) August 2024.
  • Platform: EVA2 (Mercedes Electric Vehicle Architecture 2, dedicated BEV platform shared with EQE Saloon)
  • Architecture: 400 V
  • Battery technology: LFP — 107.8 kWh usable (TH spec)
  • Drag coefficient: Cd 0.20 — at launch the world's lowest-Cd production car (Wikipedia — EQS)
  • Origin (TH): First batch CBU-Sindelfingen (May 2022 launch); transitioned to CKD-TH at TAAP from end-2022. By May 2026, the entire EQS Saloon TH lineup is CKD.

Lineup events / timeline

Date Event
2022-05-25 TH launch (CBU) — EQS 450+ AMG Premium ฿8,570,000 / EQS 450+ Edition 1 ฿8,870,000 (single rear motor, 333 PS, 770 km WLTP). Both CBU-Sindelfingen. (Autolifethailand; Paultan; Grandprix)
2022-11-14 CKD-TH launch — EQS 500 4MATIC AMG Premium ฿7,900,000 (dual-motor, 449 PS, 702 km WLTP, locally-assembled at TAAP with TESM-built pack). First CKD BEV ever produced in Thailand. (Headlightmag; Autolifethailand; Grandprix)
2024-01 200,000th Mercedes CKD-TH vehicle rolls off TAAP — symbolically an EQS BEV. German President Steinmeier visits 2024-01-25 (MarkLines; Nation Thailand)
2024-08-23 MY2024 facelift — EQS 450+ AMG Dynamic relaunched at ฿5,950,000 CBU (still 107.8 kWh / 763 km WLTP, but new front-end with traditional Mercedes grille replacing the closed-off black panel). −฿2,620,000 from 2022 launch price (−31 %). (Autolifethailand)
2024-10 Discount — EQS 450+ / EQS 500 4MATIC promo ฿5,580,000 (−฿1,620,000) (Autolifethailand)
2025 EQS 500 4MATIC Saloon [verify if discontinued] — no longer on the May 2026 price list per ZigWheels; current lineup is EQS 450+ AMG Dynamic only for the Saloon
2026-03 (BIMS 2026) Special promo ฿3,990,000–฿4,590,000 (EQS 450+ / EQS 500, discount up to ฿3,210,000) (Headlightmag) — appears to be remnant 500 4MATIC inventory clearance

Trims

EQS 450+ AMG Dynamic — 450-plus-amg-dynamic (current) ฿5,950,000

Spec Value Source
Launch MSRP (2022-05-25, as 450+ AMG Premium CBU) ฿8,570,000 Autolifethailand
MY2024 relaunch MSRP (2024-08-23) ฿5,950,000 Autolifethailand
Current MSRP (May 2026) ฿5,950,000 ZigWheels
Battery (kWh) 107.8 (usable) Paultan
Battery chemistry NMC [unverified — likely NMC811] derived
Cell supplier CATL [unverified] —
Voltage architecture 400 V EV-Database
Range (WLTP) 763 km (post-facelift; pre-facelift 770 km) Autolifethailand 2024
Drive RWD same
Rear motor 245 kW / 333 PS / 568 Nm PSM same
0–100 km/h 6.2 s same
Top speed 210 km/h same
AC charging 22 kW (Type 2, optional; std 11 kW) [verify TH spec] derived
DC charging peak 200 kW (CCS2) EV-Database
DC 10–80% ~31 min same
Drag coefficient (Cd) 0.20 Wikipedia
L × W × H 5,216 × 1,926 × 1,512 mm same
Wheelbase 3,210 mm same
Curb weight 2,490 kg same
Seats 5 same
Wheels 20″ / 21″ AMG [unverified TH spec] same
Origin (May 2026) CKD-TH at TAAP (Saloon CKD since end-2022) Khaosod English
Standard equipment (450+ AMG Dynamic)
  • MBUX Hyperscreen — 12.3″ + 17.7″ OLED + 12.3″ OLED panoramic curved display (passenger screen included)
  • AMG Line exterior + interior package
  • Rear-wheel steering up to 10° [verify TH availability]
  • Air suspension (AIRMATIC)
  • Nappa leather seats
  • Burmester 4D surround sound
  • Panoramic glass roof
  • ADAS L2+ (Driver Assistance Package: Distronic, Active Lane Keep, Active Steer Assist, Blind Spot Assist)
Discontinued predecessor trims (V297 1st-gen)
  • EQS 450+ AMG Premium MY2022 — 450-plus-amg-premium (CBU, ฿8,570,000, May 2022 – ~Aug 2024). Single rear motor, 333 PS, 770 km WLTP.
  • EQS 450+ Edition 1 MY2022 — 450-plus-edition-1 (CBU, ฿8,870,000, May 2022 only — limited launch edition).
  • EQS 500 4MATIC AMG Premium MY2023 (CKD) — 500-4matic-amg-premium (CKD-TH, ฿7,900,000, Nov 2022 – ~2024-2025). Dual-motor 449 PS, 702 km WLTP. Notable as the first CKD BEV ever assembled in Thailand. Likely discontinued by mid-2025 — not on May 2026 configurator. [unverified exact discontinuation date]

Verification matrix — EQS Saloon

Field Mark Source Notes
Launch MSRP 2022 (CBU) ✓ Autolifethailand, Paultan, Grandprix ฿8,570,000 / ฿8,870,000 cross-confirmed
CKD launch MSRP 2022 (500 4MATIC) ✓ Headlightmag + Autolifethailand ฿7,900,000
MY2024 relaunch MSRP ✓ Autolifethailand ฿5,950,000
Current MSRP (450+ AMG Dynamic) ✓ ZigWheels + MB.co.th ฿5,950,000
Battery kWh ✓ Paultan + Wikipedia 107.8 kWh
Range WLTP (763 km, post-facelift) ✓ Autolifethailand 2024
Motor 245 kW (333 PS) ✓ Autolifethailand 2024 + Wikipedia
0–100 km/h ✓ Autolifethailand 2024 6.2 s
Drag coefficient 0.20 ✓ Wikipedia world-record at launch
CKD status (May 2026) ◐ Khaosod English contract extension implies all V297 CKD not explicitly confirmed for 450+ AMG Dynamic single-motor — could still be CBU; need direct confirm
Battery chemistry NMC ◐ derived from global spec TH-spec chemistry unconfirmed
AC charging kW ◐ 11 kW std / 22 kW opt globally TH-spec unverified
500 4MATIC discontinuation date ✗ — inferred from price-list absence

EQS SUV — full-size electric SUV (X296)

Mercedes' BEV equivalent to the GLS — full-size luxury SUV with optional 7 seats. Built on EVA2 (same platform as EQS Saloon). Globally launched 2022-04-19; TH launch 2024-08-23 as CKD-TH at TAAP — Thailand became the first market outside Germany to manufacture EQS SUV.

Lineage & platform

  • Generation: X296 — first generation, global launch 2022-04-19, TH 2024-08-23.
  • Platform: EVA2 (BEV-only, 400 V)
  • Architecture: 400 V
  • Battery technology: NMC, 118 kWh usable (Autolifethailand)
  • Origin (TH): CKD-TH at TAAP from launch — first market outside Germany. TESM-built pack. (Bangkok Post — EV roll-out)

Lineup events / timeline

Date Event
2024-08-23 TH launch — EQS 450 4MATIC SUV AMG Dynamic ฿5,990,000 CKD-TH (118 kWh, 673 km WLTP, 7 seats, dual-motor 360 PS). Launched alongside the EQE 300 saloon at the StarFest "Defining Electric" event. (Autolifethailand; Headlightmag; AutoStation; EVMod)
2025 EQS 500 4MATIC SUV AMG Dynamic added at ฿6,950,000 (dual-motor higher-output variant) [unverified launch date — listed on May 2026 price list per ZigWheels]
2026-01 Jan 2026 discount — EQS 450 4MATIC SUV at ฿5,640,000 (−฿350,000 from ฿5,990,000) (Autolifethailand)
2026-03 (BIMS 2026) Motor Show promo — EQS 450 4MATIC SUV at ฿4,990,000 (−฿1,000,000 from ฿5,990,000). Most aggressive discount of the EQS SUV's run. (Autolifethailand)

Trims

EQS 450 4MATIC SUV AMG Dynamic — 450-4matic-amg-dynamic (current) ฿5,990,000

Spec Value Source
Launch MSRP (2024-08-23) ฿5,990,000 Autolifethailand
Current MSRP (May 2026) ฿5,990,000 (regular; recent BIMS promo ฿4,990,000) Autolifethailand BIMS 2026
Battery (kWh) 118 (usable) Autolifethailand
Battery chemistry NMC [unverified] derived
Voltage architecture 400 V derived
Range (WLTP) 673 km (Headlightmag) — Autolifethailand cites 658 km, AutoStation cites 658 km. 673 km is the higher Headlightmag figure for low-aero-resistance wheel config; 658 km is the AMG Dynamic 21/22″ wheel config. Use 658 km as the TH AMG Dynamic figure. cross-source
Drive AWD (4MATIC dual motor) Autolifethailand
Combined power 265 kW / 360 PS / 800 Nm same
0–100 km/h 6.6 s same
Top speed 210 km/h derived
AC charging 11 kW std (22 kW opt) [verify TH spec] EV-Database
DC charging peak 200 kW EV-Database
Seats 7 (3 rows; 2+3+2) — TH spec Autolifethailand; Thairath
Origin CKD-TH at TAAP same
L × W × H 5,125 × 1,959 × 1,718 mm [unverified] EV-Database
Wheelbase 3,210 mm same
Curb weight ~2,800 kg EV-Database
Wheels 21″ AMG std [verify] AutoStation
Standard equipment (450 4MATIC SUV AMG Dynamic)
  • MBUX Hyperscreen (12.3″ + 17.7″ + 12.3″)
  • AMG Dynamic exterior + interior
  • 7-seat configuration (third-row power-folding)
  • AIRMATIC air suspension
  • Rear-wheel steering
  • Panoramic glass roof
  • Burmester 3D sound
  • ADAS L2+

EQS 500 4MATIC SUV AMG Dynamic — 500-4matic-amg-dynamic (current) ฿6,950,000

[unverified — listed on ZigWheels May 2026 price list at ฿6,950,000; launch date and source for direct primary press coverage not yet confirmed. Likely added 2025 as a higher-output dual-motor variant above the 450 — 449 PS combined, same 118 kWh pack, same 7-seat layout, faster 0–100. Needs gap-closer pass to find Headlightmag / Autolifethailand launch article.]

Verification matrix — EQS SUV

Field Mark Source Notes
Launch MSRP (450 4MATIC, 2024-08-23) ✓ Autolifethailand + Headlightmag + AutoStation + EVMod quadruple-confirmed
Current MSRP (May 2026) ✓ Autolifethailand BIMS 2026 article ฿5,990,000 regular
Battery 118 kWh ✓ Autolifethailand + Headlightmag
Range WLTP ◐ 658 km (Autolifethailand / AutoStation) vs 673 km (Headlightmag) use 658 km AMG Dynamic; 673 km is lower-aero-wheel option
Combined power 360 PS ✓ Autolifethailand + Headlightmag
0–100 km/h 6.6 s ✓ Autolifethailand + Headlightmag
7 seats ✓ Autolifethailand + Thairath
CKD-TH ✓ Autolifethailand + Headlightmag "ประกอบไทย" explicit
500 4MATIC SUV launch date ✗ — only ZigWheels price-list reference
500 4MATIC SUV specs ✗ — gap-closer needed
Wheels / dimensions / AC kW ◐ derived from EV-Database global spec TH-spec needs primary confirm

Mercedes-Maybach EQS SUV — ultra-luxury electric SUV (X296 Maybach)

Mercedes' flagship BEV. The first Maybach-branded BEV globally, positioned alongside the ICE Maybach S-Class V12 and Maybach GLS Maybach 600 4MATIC in the >฿12 m ultra-luxury bracket. Built on EVA2 (Maybach derivative of EQS SUV X296). CBU-Tuscaloosa Alabama (same line as GLE/GLS/EQE SUV/EQS SUV/Maybach EQS SUV — Mercedes' US plant).

Lineage & platform

  • Generation: X296 Maybach — first generation, global launch 2023-04 (Shanghai Motor Show); TH launch 2024-11 (Motor Expo 2024).
  • Platform: EVA2 (Maybach-tuned)
  • Architecture: 400 V
  • Battery technology: NMC, 118 kWh usable
  • Origin: CBU-Tuscaloosa USA (Mercedes-Benz US International)
  • Position in TH lineup: Apex BEV — outsells (in unit ratio) only the ICE Maybach S-Class V12 in the >฿10 m bracket.

Lineup events / timeline

Date Event
2024-11 (Motor Expo 41) TH launch — Maybach EQS 680 SUV at ฿12,500,000 CBU. 658 PS, 950 Nm, 615 km WLTP, 4-seat lounge interior (TH spec — global has 5-seat option). Launched alongside other Top-End Luxury models in Mercedes' "6 new luxury models" announcement. (Autolifethailand; Headlightmag; AutoStation; Thairath; Checkraka)
2025 Continued sales — single trim
2026 MSRP bump to ฿12,620,000 (+฿120,000) for MY2026 — appears as the current price on ZigWheels May 2026 (ZigWheels)

Trims

Maybach EQS 680 SUV — eqs-680-suv (current, MY2026) ฿12,620,000

Spec Value Source
Launch MSRP (2024-11, MY2024) ฿12,500,000 Autolifethailand
Current MSRP (May 2026, MY2026) ฿12,620,000 ZigWheels
Battery (kWh) 118 (usable) Autolifethailand
Battery chemistry NMC EV-Database
Voltage architecture 400 V EV-Database
Range (WLTP) 615 km Autolifethailand
Drive AWD (4MATIC+ fully-variable) same
Combined power 484 kW / 658 PS / 950 Nm same
0–100 km/h 4.4 s same
Top speed 210 km/h derived
AC charging 22 kW EV-Database
DC charging peak 200 kW same
DC 10–80% ~31 min same
Seats 4 (TH spec — 2+2 executive lounge; global has 5-seat option) Autolifethailand
L × W × H 5,125 × 1,959 × 1,718 mm EV-Database
Wheelbase 3,210 mm same
Wheels 21″ Maybach 7-spoke with optional Night Series style [verify TH spec] derived
Curb weight ~2,890 kg EV-Database
Origin CBU-Tuscaloosa USA derived (no Mercedes US/global press confirms TAAP CKD)
Standard equipment (Maybach EQS 680 SUV)
  • 4-seat executive lounge layout (rear: 2 individual reclining thrones, each with calf-rest, massage, ventilation, heating)
  • 10 L rear armrest refrigerator (chills 2 champagne bottles, +7°C to +1°C range)
  • Dual 11.6″ MBUX High-End Rear Seat Entertainment displays (multi-touch, supports YouTube / web)
  • 4D Burmester surround sound (15-speaker)
  • Panoramic Maybach roof
  • Maybach Pattern leather + Manufaktur trim options
  • Rear-wheel steering up to 10°
  • AIRMATIC + level-control rear axle
Distinctive features (Maybach vs base EQS SUV)
  • Maybach-pattern grille + two-tone paint options (Manufaktur programme: 21 standard + Manufaktur custom colours)
  • Maybach badge on D-pillar + bonnet emblem
  • 4-seat config (vs 5/7 on base EQS SUV)
  • Executive lounge rear seats + refrigerator
  • 658 PS (vs 360 PS base EQS 450 SUV)
Discontinued / superseded trim references
  • Maybach EQS SUV MY2024 ฿12,500,000 — [verify whether DB row should be merged into the current MY2026 row as a price- history entry rather than a separate trim row]. The MY2024 row appears to be the SAME trim with the original launch MSRP, and should be consolidated into the current row's price history. See "Known DB drift / cleanup actions" section below.

Verification matrix — Maybach EQS SUV

Field Mark Source Notes
Launch MSRP 2024-11 ✓ Autolifethailand + Headlightmag + AutoStation + Thairath + Checkraka quintuple-confirmed
Current MSRP May 2026 ◐ ZigWheels single source; +฿120k bump unverified by primary
Battery 118 kWh ✓ Autolifethailand + EV-Database
Range WLTP 615 km ✓ Autolifethailand + Headlightmag
Combined power 658 PS ✓ Autolifethailand
0–100 km/h 4.4 s ✓ Autolifethailand
4-seat config (TH) ✓ Autolifethailand
CBU-Tuscaloosa ◐ derived from Mercedes global production map not explicitly stated for TH-market import paperwork
Night Series trim availability (TH) ✗ — global has Night Series; TH spec unclear

EQE Saloon — E-segment electric sedan (V295)

Mercedes' E-Class-equivalent BEV. Built on EVA2 (smaller-wheelbase version of EQS). Globally launched 2022-09; TH launch 2024-08-23 (very late — Thai market got EQS first by 2 years, EQE Saloon arriving alongside the EQS SUV in 2024 and the AMG EQE 53 in 2023).

Lineage & platform

  • Generation: V295 — first generation, global launch 2022-09; TH launch 2024-08-23. Mercedes has announced the V295 will be discontinued globally in 2026, replaced by the electric C-Class on MMA platform. (ElectricarWorld)
  • Platform: EVA2
  • Architecture: 400 V
  • Battery: NMC, 89 kWh usable
  • Origin: CBU-Bremen Germany at launch (CBU); subsequently CKD-TH at TAAP from 2024–2025 [unverified specific transition date — likely 2025]. The "Mercedes-Benz rolls out new electric models in Thailand" Bangkok Post coverage notes CKD plans, and the August 2025 price-cut promo (mitihoon) lists ฿2,890,000 — consistent with the local-content reduction.

Lineup events / timeline

Date Event
2023-09-26 TH launch of Mercedes-AMG EQE 53 4MATIC+ at ฿5,950,000 CBU. First AMG EV in TH. 625 PS dual-motor, 526 km WLTP, 90.6 kWh pack. (Autolifethailand; Headlightmag; AutoStation; iphonemod) — first 35 units pre-allocated
2024-08-23 TH launch of EQE 300 (single-motor RWD base) at ฿3,970,000 CBU. 245 PS, 651 km WLTP, 89 kWh. Launched alongside EQS 450 SUV at "Defining Electric" event. (Autolifethailand; Headlightmag; Grandprix; AutoStation)
2025-08 Price-cut + CKD transition — EQE 300 drops to ฿2,890,000 (−฿1,080,000, −27 %); AMG EQE 53 drops to ฿4,890,000 (−฿1,060,000, −18 %). Coincides with Mercedes' "Defining Electric" event at One Bangkok 15–17 Aug 2025. (Autoinfo; mitihoon)

Trims

EQE 300 — 300 (current) ฿2,890,000

Spec Value Source
Launch MSRP (2024-08-23, CBU) ฿3,970,000 Headlightmag
Current MSRP (May 2026, since Aug 2025) ฿2,890,000 Autoinfo + ZigWheels
Battery (kWh) 89 (usable) Headlightmag
Battery chemistry NMC EV-Database
Voltage architecture 400 V derived
Range (WLTP) 651 km Headlightmag
Drive RWD same
Rear motor 180 kW / 245 PS / 550 Nm PSM same
0–100 km/h 7.3 s same
Top speed 210 km/h EV-Database
AC charging 11 kW (Type 2) Headlightmag
DC charging peak 170 kW same
DC 10–80% 32 min same
L × W × H 4,946 × 1,961 × 1,512 mm EV-Database
Wheelbase 3,120 mm same
Curb weight ~2,350 kg EV-Database
Seats 5 derived
Wheels 19″ AMG [verify] derived
Origin (May 2026) CKD-TH at TAAP [unverified — needs primary confirm] inferred from price-cut + Bangkok Post CKD pipeline article
Drag coefficient (Cd) 0.22 Wikipedia
Standard equipment
  • MBUX 12.8″ portrait touchscreen (no Hyperscreen at this trim level)
  • Burmester surround sound
  • AMG Line exterior package
  • ADAS L2+
  • Panoramic glass roof (option)

Mercedes-AMG EQE 53 4MATIC+ — 53-4matic-plus (current) ฿4,890,000

Spec Value Source
Launch MSRP (2023-09-26) ฿5,950,000 Autolifethailand
Current MSRP (May 2026) ฿4,890,000 (or ฿5,950,000 — ZigWheels lists both; AutoInfo 2025-08 says ฿4,890,000 after promo) AutoInfo — primary; ZigWheels lists ฿5,950,000
Battery (kWh) 90.6 (usable) Autolifethailand
Battery chemistry NMC EV-Database
Voltage architecture 400 V (328 V battery nominal) Autolifethailand
Range (WLTP) 526 km same
Drive AWD (4MATIC+ fully-variable) same
Combined motors 2× PSM, 460 kW / 625 PS / 950 Nm same
0–100 km/h 3.5 s (Race Start) / 3.3 s (with AMG Dynamic Plus pack) same
Top speed 220 km/h (240 km/h with Plus pack) EV-Database
AC charging 11 kW EV-Database
DC charging peak 170 kW same
Seats 5 derived
Wheels 21″ AMG derived
Origin CBU-Bremen Germany inferred — AMG models are typically not CKD
Distinctive features (AMG EQE 53 vs EQE 300)
  • AMG Performance 4MATIC+ AWD
  • AMG-specific exterior (Panamericana grille rendition, AMG body kit)
  • AMG-tuned air suspension + adaptive damping
  • AMG-specific interior trim (Nappa AMG seats, AMG steering wheel)
  • 0–100 km/h less than half the EQE 300's time

Verification matrix — EQE Saloon

Field Mark Source Notes
EQE 300 launch MSRP ✓ Autolifethailand + Headlightmag + Grandprix + AutoStation
EQE 300 current MSRP ✓ Autoinfo + ZigWheels ฿2,890,000
AMG EQE 53 launch MSRP ✓ Autolifethailand + Headlightmag + iphonemod ฿5,950,000
AMG EQE 53 current MSRP ◐ Autoinfo ฿4,890,000 vs ZigWheels ฿5,950,000 source conflict — Autoinfo is most recent (Aug 2025 promo)
Battery 89 kWh (EQE 300) ✓ Headlightmag
Battery 90.6 kWh (AMG EQE 53) ✓ Autolifethailand
Range WLTP 651 km / 526 km ✓ Headlightmag / Autolifethailand
CKD-TH (EQE 300) ✗ inferred needs primary confirm
CBU-Bremen (AMG EQE 53) ◐ derived AMG-only Bremen typically — TH paperwork unverified
EQE 350 4MATIC Saloon ✗ — not in TH; only AMG 53 + 300

EQE SUV — mid-large electric SUV (X294)

Mercedes' BEV equivalent to the GLE. Built on EVA2. Globally launched 2023-03; TH launch 2023-09-26 with 3 trims (Electric Art / AMG Line / AMG Dynamic).

Lineage & platform

  • Generation: X294 — first generation, global launch 2023-03, TH 2023-09-26. Mercedes has announced the X294 will be discontinued globally in 2026, replaced by the electric GLC.
  • Platform: EVA2
  • Architecture: 400 V
  • Battery: NMC, 89 kWh usable (90.56 kWh gross)
  • Origin (TH): Launch as CBU-Tuscaloosa USA; transitioned to CKD-TH at TAAP by mid-2024 [unverified specific transition date; Headlightmag price-cut article 2025 calls it "CBU" but the Autolifethailand discount article 2024 says CBU as well — CKD status for EQE SUV unconfirmed; may still be CBU-Tuscaloosa even in May 2026]. (Headlightmag price-cut; Autolifethailand 2024 discount)

Lineup events / timeline

Date Event
2023-09-26 TH launch — 3 trims simultaneously: EQE 350 4MATIC SUV Electric Art ฿4,850,000 / AMG Line ฿5,300,000 / AMG Dynamic ฿5,650,000. All CBU. Dual-motor 292 PS, 765 Nm, 558 km WLTP, 89 kWh. (Headlightmag; Autolifethailand; AutoStation; Checkraka — Electric Art; Checkraka — AMG Line)
2024-10 First major price cut — Electric Art ฿4,280,000 / AMG Dynamic ฿4,980,000 (−฿570k / −฿670k) (Autolifethailand)
2025-08 "Defining Electric" event price cut — Electric Art ฿3,190,000 / AMG Line ฿3,690,000 / AMG Dynamic ฿3,790,000 (cumulative −฿1,660k to −฿1,860k from 2023 launch, −34 % on Electric Art) (Headlightmag; Autoinfo EQE price update)

Trims

EQE 350 4MATIC SUV Electric Art — 350-4matic-suv-electric-art (current) ฿3,190,000

Spec Value Source
Launch MSRP (2023-09-26) ฿4,850,000 Headlightmag
Current MSRP (since 2025-08) ฿3,190,000 Headlightmag + ZigWheels
Battery (kWh) 89 (usable; 90.56 gross) Autolifethailand
Battery chemistry NMC EV-Database
Voltage architecture 400 V derived
Range (WLTP) 558 km Headlightmag
Drive AWD (4MATIC dual-motor) same
Combined power 215 kW / 292 PS / 765 Nm same
0–100 km/h 6.6 s same
AC charging 11 kW EV-Database
DC charging peak 170 kW same
Seats 5 derived
Wheels 19″ AMG (Electric Art) Checkraka
L × W × H 4,863 × 1,940 × 1,694 mm EV-Database
Wheelbase 3,030 mm same
Curb weight ~2,500 kg EV-Database
Origin CBU-Tuscaloosa USA [verify — CKD transition possible mid-2025] derived
Standard equipment (350 4MATIC SUV Electric Art)

Source: Headlightmag TH launch — official price + spec comparison

  • 12.3″ digital instrument cluster + OLED central display, MBUX (3D navigation, live traffic)
  • Power-adjustable Comfort Seats with memory + front-seat heating
  • Rear seats fold 1/3 + 2/3
  • 20″ sport alloy wheels
  • Electric Art interior styling
  • Hands-free power tailgate; mirror puddle lamps projecting the Mercedes-Benz logo; electrically folding heated mirrors
  • Mercedes-Benz pattern grille
  • ADAS L2+ — adaptive brake assist, Active Lane Keeping Assist, blind spot assist, Attention Assist (fatigue detection), Active Parking Assist, 360° camera, PRE-SAFE®
  • No panoramic roof at this base trim (option)

EQE 350 4MATIC SUV AMG Line — 350-4matic-suv-amg-line (current) ฿3,690,000

Same drivetrain as Electric Art. AMG Line exterior + interior package. 20″ AMG wheels. Currently the mid-trim of the EQE SUV. (ZigWheels)

EQE 350 4MATIC SUV AMG Dynamic — 350-4matic-suv-amg-dynamic (current) ฿3,790,000

Top trim. AMG Dynamic package — sportier suspension, AMG steering wheel, AMG-specific Nappa leather, 21″ AMG wheels, additional ADAS features. Launch MSRP ฿5,650,000 → current ฿3,790,000 (−฿1,860,000, −33 %). (Headlightmag)

Verification matrix — EQE SUV

Field Mark Source Notes
Launch MSRPs (3 trims) ✓ Headlightmag + Autolifethailand + AutoStation
Current MSRPs ✓ Headlightmag price-cut + ZigWheels
Battery 89 kWh ✓ Autolifethailand + Headlightmag
Range WLTP 558 km ✓ Headlightmag
Motor 292 PS ✓ Headlightmag + AutoStation
0–100 km/h 6.6 s ✓ Autolifethailand + AutoStation
CKD vs CBU (May 2026) ◐ conflicting: 2024-10 article says CBU; 2025-08 article says "ประกอบไทย" not used; needs primary confirm likely still CBU-Tuscaloosa
Trim feature deltas ◐ only Electric Art has detailed Checkraka coverage; AMG Line / AMG Dynamic deltas inferred

EQA — compact electric SUV (H243)

Mercedes' entry BEV. Built on MFA2 platform (shared with the ICE GLA — not a dedicated BEV platform). Globally launched 2021-01; TH launch late 2023 [unverified exact date — research gap]. The 2024 facelift introduced a Mercedes-EQ-style closed-grille front fascia and bumped WLTP range from 426 to 560 km.

Lineage & platform

  • Generation: H243 — first gen, China launch 2021-01, facelift 2024-Q1, TH launch [unverified — likely 2023-Q4].
  • Platform: MFA2 (shared with GLA, not dedicated BEV)
  • Architecture: 400 V
  • Battery: NMC, 70.5 kWh usable (post-facelift; pre-facelift was 66.5 kWh)
  • Origin: CBU-Rastatt Germany (Mercedes compact-car plant — no Thai CKD for EQA)

Lineup events / timeline

Date Event
2023-Q4 [unverified] TH launch — likely EQA 250 Progressive trim at ~฿3,160,000 CBU. Pre-facelift spec (66.5 kWh, 426 km WLTP). Specific launch date + initial MSRP [unverified — research gap]
2024-Q3 [unverified] 2024 facelift TH arrival — new EQ-style grille, larger 70.5 kWh pack, 560 km WLTP. Renamed Progressive trim or repositioned at ฿2,490,000
2026-05 Current price — EQA 250 Progressive ฿2,490,000 per the DB. ZigWheels does not list EQA on the current MB electric page — possibly discontinued or near-end-of-life as Mercedes phases out MFA2-based EVs

Trims

EQA 250 Progressive — progressive (current) ฿2,490,000

Spec Value Source
Current MSRP (May 2026) ฿2,490,000 DB state (per task brief)
Battery (kWh) 70.5 (usable; post-facelift) EV-Database
Battery chemistry NMC EV-Database
Voltage architecture 400 V derived
Range (WLTP) 526 km (TH spec per DB) — post-facelift global is 560 km; 526 km may reflect 19″ wheel config DB; needs primary confirm
Drive FWD EV-Database
Front motor 140 kW / 190 PS / 385 Nm PSM EV-Database
0–100 km/h 8.6 s EV-Database
Top speed 160 km/h EV-Database
AC charging 11 kW EV-Database
DC charging peak 100 kW EV-Database
L × W × H 4,463 × 1,834 × 1,624 mm EV-Database
Wheelbase 2,729 mm EV-Database
Curb weight ~2,040 kg EV-Database
Seats 5 EV-Database
Wheels 19″ AMG twin-spoke (Progressive trim) InsideEVs facelift
Origin CBU-Rastatt Germany derived

Verification matrix — EQA

Field Mark Source Notes
Current MSRP ◐ DB only not in current ZigWheels listing — possibly discontinued
Battery 70.5 kWh (post-facelift) ✓ EV-Database + InsideEVs
Range WLTP 526 km ◐ DB TH-specific figure needs primary confirm
Motor 190 PS ✓ EV-Database
TH launch date ✗ — research gap — needs primary press coverage
Initial Thai MSRP history ✗ — research gap
CBU-Rastatt ✓ derived from Mercedes global plant map
Discontinuation status ✗ — not on ZigWheels May 2026 page — flag for verification

Key research gap (EQA): No Thai launch press article was located in this first-pass research. EQA is potentially the least-documented Mercedes BEV in TH — focused gap-closer pass needed to find Headlightmag / Autolifethailand / AutoStation / Paultan TH-launch coverage.

EQB — compact 5-/7-seat electric SUV (X243)

Mercedes' family BEV — compact SUV with optional 3rd-row seating for 7 (global spec; TH spec [unverified — likely 5-seat only]). Built on MFA2 platform (shared with GLB). Globally launched 2021-04; TH launch 2023-02-13 with EQB 250 AMG Line.

Lineage & platform

  • Generation: X243 — first gen, China launch 2021-04, facelift 2024-Q1, TH launch 2023-02-13.
  • Platform: MFA2 (shared with GLB)
  • Architecture: 400 V
  • Battery: NMC, 66.5 kWh usable (pre-facelift) / 70.5 kWh (post-facelift)
  • Origin: CBU-Kecskemét Hungary (Mercedes' Hungarian plant builds EQB for global markets) [verify — Rastatt is the alternative]. Either way, CBU-Europe.

Lineup events / timeline

Date Event
2023-02-13 TH launch — EQB 250 AMG Line at ฿3,020,000 CBU. 5-seater (Thai spec), 66.5 kWh, 460 km WLTP, 190 PS FWD. First mass-market premium BEV CBU launch under ฿3 m in TH. (Headlightmag; Thairath; Autolifethailand — coverage; MGRonline; Workpoint Today; Autospinn)
2024-Q2 [unverified] 2024 facelift TH arrival — new grille, larger pack, EQ Technology screens
2025–2026 Sport + AMG Premium trims added — EQB Sport ฿2,550,000 / EQB AMG Premium ฿2,900,000 per DB. Likely the new naming convention for the post-facelift lineup (Progressive Line → "Sport"; AMG Line → "AMG Premium")
May 2026 Current — 2 trims on price list per DB

Trims

EQB 250 Sport — sport (current) ฿2,550,000

Spec Value Source
Current MSRP (May 2026) ฿2,550,000 DB state
Battery (kWh) 70.5 (usable; post-facelift) EV-Database
Battery chemistry NMC EV-Database
Voltage architecture 400 V derived
Range (WLTP) 466 km (TH spec per DB) DB; EV-Database global figure for post-facelift EQB 250+ is 478 km
Drive FWD EV-Database
Front motor 140 kW / 190 PS / 385 Nm EV-Database
0–100 km/h 8.9 s EV-Database
AC charging 11 kW EV-Database
DC charging peak 100 kW EV-Database
Seats 5 (TH spec [unverified — global allows 7-seat opt]) derived
L × W × H 4,687 × 1,834 × 1,667 mm Headlightmag
Wheelbase 2,829 mm same

EQB 350 AMG Premium — amg-premium (current) ฿2,900,000

Spec Value Source
Current MSRP (May 2026) ฿2,900,000 DB state
Battery (kWh) 70.5 (usable) EV-Database EQB 350 4MATIC
Range (WLTP) 478 km (TH spec per DB) DB; EV-Database EQB 350 4MATIC is ~423 km — lower due to AWD
Drive AWD (4MATIC dual-motor) EV-Database
Combined power 215 kW / 292 PS EV-Database (EQB 350 4MATIC)
0–100 km/h 6.2 s EV-Database
AC charging 11 kW EV-Database
DC charging peak 100 kW EV-Database
Seats 5 (TH spec [unverified — global 7-seat opt]) derived
Wheels 20″ AMG derived

Range conflict (EQB): DB lists 466 km / 478 km — global spec is 478 km (EQB 250+ FWD) and ~423 km (EQB 350 4MATIC AWD). The DB's 478 km AMG Premium figure may be the 250+-spec figure mis-mapped to the 350 4MATIC. Needs primary TH confirmation on the spec sheet for each trim.

Verification matrix — EQB

Field Mark Source Notes
Launch MSRP 2023 (EQB 250 AMG Line) ✓ Headlightmag + Thairath + MGRonline + Workpoint + Autospinn quintuple-confirmed
Current 2026 lineup (Sport + AMG Premium) ◐ DB only needs primary press confirmation — appears to be post-facelift renaming
Battery 70.5 kWh (post-facelift) ✓ EV-Database
Motor 190 PS (Sport / FWD) ✓ EV-Database
Motor 292 PS (AMG Premium / 4MATIC) ◐ DB doesn't differentiate — needs confirm
7-seat option in TH ✗ — needs primary confirm; global allows 7-seat
2024 facelift TH launch date ✗ — research gap

G-Class Electric / G 580 with EQ Technology — off-road electric SUV

The first BEV iteration of the iconic G-Wagen. Not on EVA2 — instead built on the existing G-Wagen ladder-frame chassis with electric drive grafted in (4 individual motors, one per wheel, all integrated into the ladder frame). Built at Magna Steyr in Graz, Austria (same plant as ICE G-Class). Launched globally April 2024; TH launch October 2024.

Lineage & platform

  • Generation: 463 EV — first BEV iteration of the G-Class (W463 ICE platform, electrified). First Mercedes model launched under the new "EQ Technology" naming convention (replacing "Mercedes-EQ" sub-brand).
  • Platform: G-Wagen ladder frame + electric drive
  • Architecture: 400 V
  • Battery: NMC, 116 kWh usable
  • Motors: 4 individual electric motors (one per wheel), integrated into ladder frame near each wheel — unique to the G 580
  • Drag coefficient: 0.44 (it's a brick — drag is irrelevant to the proposition)
  • Origin: CBU-Graz Austria (Magna Steyr) — G-Class is built exclusively at Graz globally

Lineup events / timeline

Date Event
2024-04-24 Global reveal at Beijing Motor Show — "G 580 with EQ Technology" naming announced as first model under post-EQ-sub-brand convention
2024-10 TH launch — G 580 with EQ Technology ฿9,500,000 / G 580 EDITION ONE ฿12,200,000. CBU-Graz. 4-motor 587 PS / 1,164 Nm, 116 kWh battery, 473 km WLTP, 4.7 s 0–100 (Autolifethailand; Autolifethailand teaser)
2026 Continued sales — both trims on May 2026 price list per ZigWheels

Trims

G 580 with EQ Technology — 580-with-eq-technology (current) ฿9,500,000

Spec Value Source
Launch MSRP (2024-10) ฿9,500,000 Autolifethailand
Current MSRP (May 2026) ฿9,500,000 ZigWheels; Autolifethailand
Battery (kWh) 116 (usable) same
Battery chemistry NMC EV-Database
Voltage architecture 400 V EV-Database
Range (WLTP) 473 km Autolifethailand
Drive AWD (4 individual motors, one per wheel) same
Combined power 432 kW / 587 PS / 1,164 Nm same
0–100 km/h 4.7 s same
Top speed 180 km/h same
AC charging 11 kW EV-Database
DC charging peak 200 kW EV-Database
L × W × H 4,891 × 1,931 × 1,986 mm EV-Database
Wheelbase 2,890 mm EV-Database
Curb weight 3,085 kg (heaviest BEV on sale in TH) EV-Database
Seats 5 derived
Wheels 20″ AMG (std) / 22″ (opt) derived
Origin CBU-Graz Austria (Magna Steyr) global standard
Distinctive features
  • G-TURN — rotates in place by spinning opposite-side wheels in opposite directions (up to 2 full turns about its axis on loose surfaces) — only possible with 4-individual-motor setup
  • G-Steering — tightens turning radius by braking inside rear wheel; combined with 4-motor torque vectoring
  • Off-road specs: 100 cm wading depth (vs 70 cm ICE G-Class), 32° approach / 30.7° departure / 20.3° breakover angles
  • AMG-finish interior (AMG Line standard at this trim level)

G 580 with EQ Technology EDITION ONE — 580-with-eq-technology-edition-one (current) ฿12,200,000

[partial coverage] Limited launch-edition trim with Manufaktur paint options, Edition ONE-specific badging, additional 22″ AMG forged wheels, Manufaktur leather, Burmester 3D sound. Launch MSRP same ฿12,200,000 per Autolifethailand 2024 launch article.

Verification matrix — G 580

Field Mark Source Notes
Launch date Oct 2024 ✓ Autolifethailand teaser + launch
Launch MSRP both trims ✓ Autolifethailand ฿9,500,000 / ฿12,200,000
Battery 116 kWh ✓ Autolifethailand
Range WLTP 473 km ✓ Autolifethailand
4-motor AWD ✓ Autolifethailand + global spec unique platform feature
Combined 587 PS / 1,164 Nm ✓ Autolifethailand
0–100 km/h 4.7 s ✓ Autolifethailand
Top speed 180 km/h ✓ Autolifethailand
CBU-Graz ✓ global production reality
EDITION ONE feature deltas ◐ inferred from global Edition ONE spec TH-specific delta needs Headlightmag follow-up

CLA Saloon with EQ Technology — D-segment electric sedan (C174 EV)

Mercedes' first model on the MMA platform (Mercedes Modular Architecture, the new dedicated BEV platform replacing EVA2 from 2025 onward). First MB BEV with 800 V architecture and DC charging up to 320 kW. Launched globally September 2025; TH launch BIMS 2026 (2026-03-27) — locally assembled at TAAP.

Lineage & platform

  • Generation: C174 EV (a.k.a. 3rd-gen CLA, electric-only variant). Global launch 2025-09; TH launch 2026-03-27.
  • Platform: MMA (Mercedes Modular Architecture) — new dedicated BEV platform. Will also underpin the next electric GLA, GLB, B-Class.
  • Architecture: 800 V (first MB BEV with 800V; previous EQS/EQE were all 400 V)
  • Battery: NMC, 85 kWh usable (Mercedes spec — may differ from TH spec; needs verify)
  • Origin (TH): CKD-TH at TAAP per Thairath EN — "locally assembled". Globally CLA EV is built at Kecskemét Hungary; TH CKD would be a fast-track ramp. (Thairath EN; MarkLines)

Lineup events / timeline

Date Event
2025-09 Global launch (Munich IAA / Mondial de l'Automobile) — Mercedes' first MMA-platform BEV
2026-03-27 (BIMS 2026) TH launch — CLA 250+ with EQ Technology ฿2,290,000 CKD-TH at TAAP. RWD, 272 PS / 335 Nm, 792 km WLTP (longest range of any Mercedes BEV in TH), 85 kWh, 800 V, 320 kW DC, 0–100 km/h 6.7 s. (Thairath EN; MarkLines; InCars Magazine; carwikihub)

Trims

CLA 250+ with EQ Technology — cla-250-plus-eq-technology (current) ฿2,290,000

Spec Value Source
Launch MSRP (2026-03-27) ฿2,290,000 Thairath EN + MarkLines + InCars
Current MSRP (May 2026) ฿2,290,000 same
Battery (kWh) 85 (usable, MMA-spec) InCars
Battery chemistry NMC [verify — Mercedes has signaled LFP variants for entry MMA models in some markets] derived
Voltage architecture 800 V (first MB BEV) InCars
Range (WLTP) 792 km (longest of any TH-market MB BEV) same
Drive RWD same
Rear motor 200 kW / 272 PS / 335 Nm same
Transmission 2-speed gearbox (Mercedes' first BEV with 2-speed; carried over from concept-EQXX learnings) InCars; carwikihub
0–100 km/h 6.7 s same (carwikihub says 6.7 s; MarkLines says 6.6 s)
Top speed 210 km/h derived
AC charging 22 kW (Type 2, 3-phase) InCars
DC charging peak 320 kW (CCS2) — fastest of any MB BEV in TH; adds 325 km in 10 min same
Seats 5 derived
Drag coefficient (Cd) 0.21 autoindustriya
Wheels 17–19″ AMG [verify std vs option] same
L × W × H 4,723 × 1,855 × 1,468 mm [verify TH spec] global C174
Wheelbase 2,790 mm global C174
Origin CKD-TH at TAAP Thairath EN — "locally assembled"
Standard equipment
  • MB.OS (4th-gen MBUX) — supports ChatGPT, Gemini, Google Maps, Microsoft Bing, Microsoft Teams, Webex, Zoom integration
  • 10.25″ digital instrument panel + 14″ centre touchscreen
  • Optional 14″ passenger display (3-screen Superscreen layout)
  • 142-mini-star front grille pattern (closed-off, illuminated)
  • LED light strip across bonnet
  • AMG Line, AMG Line Plus, Night package options
  • Mercedes-Benz Driver Assistance Package (ADAS L2+)

Verification matrix — CLA EV

Field Mark Source Notes
Launch date 2026-03-27 (BIMS) ✓ Thairath EN + MarkLines
Launch MSRP ฿2,290,000 ✓ Thairath EN + MarkLines + InCars triple-confirmed
Battery 85 kWh ✓ InCars
Range WLTP 792 km ✓ Thairath EN + InCars
800 V architecture ✓ InCars + global C174 spec
Motor 272 PS RWD ✓ InCars + carwikihub
0–100 km/h ◐ 6.6 s (MarkLines) vs 6.7 s (carwikihub) minor source disagreement
AC 22 kW / DC 320 kW ✓ InCars
CKD-TH at TAAP ◐ Thairath EN "locally assembled" TAAP not explicitly named but inferred (TAAP is MB's only TH CKD partner)
Drag coefficient 0.21 ✓ autoindustriya
Battery chemistry NMC ◐ derived from MMA platform spec

Cross-model lineup history

Date Event
1961 Mercedes-Benz vehicles first imported into Thailand [unverified specific entry]
1979 Thonburi Automotive Assembly Plant (TAAP) + Mercedes CKD partnership begins
1998 Mercedes-Benz (Thailand) Limited reorganised as wholly-owned subsidiary [unverified specific date]
2019-12-05 Thonburi Energy Storage Systems (TESM) battery plant opens in Bangkok — Mercedes' 3rd PHEV battery plant globally
2022-05-25 First BEV in TH — EQS 450+ AMG Premium / Edition 1 launched CBU at ฿8,570,000 / ฿8,870,000
2022-11-14 First CKD BEV ever produced in Thailand — EQS 500 4MATIC AMG Premium at ฿7,900,000, assembled at TAAP with TESM-built battery pack
2023-02-13 EQB 250 AMG Line TH launch — ฿3,020,000 CBU. First mass-market premium BEV CBU under ฿3 m
2023-Q4 EQA 250 Progressive TH launch [unverified specific date — research gap]
2023-09-26 EQE SUV + AMG EQE 53 dual TH launch — EQE 350 4MATIC SUV in 3 trims ฿4,850k–฿5,650k CBU; AMG EQE 53 4MATIC+ Sedan ฿5,950,000 CBU. First AMG BEV in TH
2024-01-25 200,000th Mercedes-Benz produced in TH at TAAP — appropriately an EQS BEV; visited by German President Steinmeier
2024-06 Mercedes + TAAP contract extension to 2034 — focus on continued EV CKD expansion
2024-08-23 EQE 300 Saloon + EQS 450 4MATIC SUV dual TH launch at "Defining Electric" StarFest event — EQS SUV is first market outside Germany to CKD
2024-Q4 EQA + EQB 2024-facelift arrival in TH [unverified specific timing]
2024-10 G 580 with EQ Technology TH launch at ฿9,500,000 / ฿12,200,000 CBU-Graz — first model under new "EQ Technology" naming convention
2024-11 (Motor Expo 41) Maybach EQS 680 SUV TH launch at ฿12,500,000 CBU-Tuscaloosa — first Maybach-branded BEV in TH; part of "6 Top-End Luxury models" announcement
2025-08 (Defining Electric) Major EQE price-cut wave — EQE 300 ฿3.97 m → ฿2.89 m (−27 %); EQE SUV 350 ฿5.65 m → ฿3.79 m (−33 %); AMG EQE 53 ฿5.95 m → ฿4.89 m (−18 %). Coincided with One Bangkok "Defining Electric" event
2025-late EQS Saloon 500 4MATIC discontinued [unverified — inferred from May 2026 price-list absence]
2026-03-27 (BIMS 2026) CLA 250+ with EQ Technology TH launch at ฿2,290,000 CKD-TAAP — first MMA-platform Mercedes BEV in TH; first 800 V Mercedes BEV; 792 km WLTP range
2026 (in-year) EQE Saloon + EQE SUV global discontinuation announced — TH lineup unaffected immediately but will need replacement by electric C-Class within 12–18 months

Sales / market position

  • 2023 total Mercedes-Benz TH sales: ~12,000 units (ICE + PHEV + BEV) (Nation Thailand)

  • 2024 total Mercedes-Benz TH sales: 9,189 units (−30 % YoY) per Nation Thailand. CarNewsChina lists 4,887 — likely BEV-specific or a different definition; treat as [unverified]

  • 2025 sales target: >10,000 units total (MarkLines)

  • BEV-specific market share (2024): <2 % of TH BEV market (TH BEV total 70,137 units in 2024; Mercedes BEV-share [unverified — needs DLT breakout])

  • Per-nameplate volume estimates (May 2026):

    • EQE SUV: largest BEV volume — ~300–600/yr [unverified]
    • EQS SUV: ~200–400/yr (after launch ramp)
    • EQE 300 Saloon: ~150–300/yr (post-2025 price cut)
    • EQS 450+ Saloon: ~50–150/yr
    • Maybach EQS 680: <50/yr (low-volume luxury)
    • G 580: <50/yr (low-volume luxury)
    • EQA, EQB: ~100–200/yr each
    • CLA EV: TBD — too new (BIMS 2026 launch only)

  • Comparative position: In the 2024 TH BEV race, the Top 4 BEV brands were BYD (35.3 % share), MG, Neta, Tesla. Mercedes ranked outside the top 10 by BEV volume (~5th-6th in BMW + Audi

    • Volvo premium-tier subset).

  • Notable industry events: Mercedes-Benz Thailand CEO Mathias Vogt publicly rejected price-war pressure, stating Mercedes will "not compromise on pricing" despite the stagnant 2024 market (Nation Thailand) — this stance was somewhat contradicted by the August 2025 EQE price-cut wave, suggesting strategic walk-back.

  • Customer feedback (Pantip / general): [unverified — needs research gap-closer pass]. Common topics:

    • CKD vs CBU pricing debates
    • 5-yr unlimited-km warranty positively viewed
    • Sharge DC-charging access (1-yr free) seen as competitive vs rivals (BMW's IONITY/EleX access; Tesla's Supercharger network)

Known DB drift / cleanup actions

After auditing the existing DB state against this research doc, the following cleanup actions are required before re-seeding:

1. EQG / G-Class Electric duplicate consolidation (HIGH PRIORITY)

The DB has TWO model rows for the same Thai-market vehicle:

  • eqg model with trim g-580-eq-tech MY2026 (upcoming flag)
  • g-class-electric model with trim 580-with-eq-technology MY2026 ฿9,500,000

Action: Delete the eqg model entirely. The correct canonical slug is g-class-electric with trims:

  • 580-with-eq-technology (฿9,500,000)
  • 580-with-eq-technology-edition-one (฿12,200,000)

The "EQG" naming was Mercedes' working concept name circa 2021–2023; they explicitly renamed the production car to "G 580 with EQ Technology" for the 2024-04 reveal — there is no "EQG" production model.

2. Maybach EQS SUV MY2024 → MY2026 consolidation

The DB has two rows for what appears to be a single trim with a price history:

  • eqs-680-suv MY2024 at ฿12,500,000
  • eqs-680-suv (or 680) MY2026 at ฿12,620,000

Action: Verify whether the MY2024 row is a discontinued predecessor with a distinct spec, or simply the same trim with the original launch MSRP. Per primary press coverage, both years are the same X296-Maybach generation, same 658 PS / 118 kWh / 615 km WLTP. Recommendation: Treat as one current trim row (maybach-eqs-680 MY2026 ฿12,620,000) with a price-history entry showing the 2024-11 launch at ฿12,500,000. Delete the MY2024 trim row.

3. EQS Saloon 500 4MATIC trim (MAY-BE-DISCONTINUED)

The original CKD EQS 500 4MATIC AMG Premium MY2023 (฿7,900,000) does not appear on ZigWheels' current price list. Action: Verify with mercedes-benz.co.th configurator. If discontinued, add 500-4matic-amg-premium as a status: discontinued row with predecessor_slug: null and the 2022-11 launch date.

4. EQS Saloon 450+ MY2022 → MY2024-facelift transition

The original CBU EQS 450+ AMG Premium MY2022 (฿8,570,000) and EQS 450+ Edition 1 (฿8,870,000) were launch-only trims, replaced by the facelifted EQS 450+ AMG Dynamic (฿5,950,000) in August 2024. Action: Add the launch trims as status: discontinued predecessors of the current 450-plus-amg-dynamic; ensure price_history captures all three reference prices.

5. CLA EV (NEW — needs adding)

CLA 250+ with EQ Technology launched 2026-03-27 at ฿2,290,000 CKD-TAAP. Action: Create new model row cla-electric (or cla if Mercedes blends ICE + BEV under one model line — verify the disambiguation), generation c174-ev, trim cla-250-plus-eq-technology MY2026 ฿2,290,000.

6. EQE 53 4MATIC+ Saloon trim audit

The DB lists EQE Saloon trim 300 only. The lineup also includes Mercedes-AMG EQE 53 4MATIC+ at ฿4,890,000 (current, post-2025 price-cut). Action: Add as trim 53-4matic-plus under model eqe-saloon.

7. EQE SUV trim audit

The DB lists EQE SUV trim 350-4matic-suv-electric-art only. The lineup also includes AMG Line (฿3,690,000) and AMG Dynamic (฿3,790,000). Action: Add the two missing trims.

8. EQS SUV 500 4MATIC trim addition

The DB lists EQS SUV trim 450-4matic-amg-dynamic only. ZigWheels lists a second trim 500 4MATIC SUV AMG Dynamic at ฿6,950,000. Action: Add as a second trim under EQS SUV. Specs and launch date [unverified — gap-closer needed].

9. Pre-facelift EQA / EQB rows

The DB shows current EQA Progressive ฿2,490,000 and EQB Sport ฿2,550,000 / AMG Premium ฿2,900,000 — but these appear to be post-2024-facelift trims. The pre-facelift EQA 250 (66.5 kWh, 426 km) and EQB 250 AMG Line (฿3,020,000, 66.5 kWh, 460 km) launch trims should be added as status: discontinued predecessors with launch dates.

Open research items ([unverified] flags for gap-closer pass)

Priority sorted:

High priority (P0)

  1. EQA TH launch date and launch MSRP — entire history missing from primary press; need Headlightmag / Autolifethailand / AutoStation launch coverage.
  2. EQB 2024-facelift TH launch date — new "Sport" + "AMG Premium" trim launch coverage needed.
  3. EQS SUV 500 4MATIC trim launch coverage — specs, launch date, primary press source.
  4. EQE SUV CKD vs CBU status as of May 2026 — primary press indicates CBU at launch (2023), but the 2025 price-cut wave suggests CKD transition; verify mercedes-benz.co.th + Autolifethailand.
  5. EQS Saloon 500 4MATIC discontinuation date — needs primary confirmation.

Medium priority (P1)

  1. EQE 300 CKD-TH transition date — Autoinfo says ฿2,890,000 post-Aug-2025; the −27 % cut size suggests CKD; needs Bangkok Post / Headlightmag confirmation.
  2. CLA EV CKD-TH confirmation — Thairath EN says "locally assembled"; needs Mercedes Thai press kit confirming TAAP.
  3. CLA EV battery chemistry — NMC assumed but Mercedes has indicated LFP variants for MMA-platform entry models in some markets.
  4. Maybach EQS SUV Night Series TH availability — global lineup includes Night Series variant; TH spec unclear.
  5. Dealer / showroom count May 2026 — ZigWheels says 40; verify against mercedes-benz.co.th dealer locator.
  6. 2024 / 2025 BEV-only DLT registration breakouts — needed for market-position section.
  7. Mercedes-Benz Thailand CEO May 2026 — Mathias Vogt confirmed 2025; verify still in role.

Low priority (P2)

  1. EQS / EQE / EQA / EQB / Maybach colour palettes + hex codes — no Mercedes-specific colour scrape yet; need mercedes-benz.co.th configurator extraction.
  2. AC charging spec per trim — global EQS/EQS SUV/Maybach offer optional 22 kW; TH-spec confirmation needed per trim.
  3. Wheel sizes per trim — currently inferred from AMG Line vs AMG Dynamic vs Electric Art package; needs per-trim confirmation.
  4. Cell suppliers (CATL vs LG vs SK On) — TH-spec packs assembled by TESM; cell supplier [unverified].
  5. Pantip / customer-forum threads — Mercedes-EQ owner communities for sentiment analysis.

All sources

Mercedes-Benz Thailand official

Mercedes-Benz Group AG global

Thai automotive press (primary launches + price changes)

International press

Spec aggregators

EVEVCHU
ModelsBrands