The Suzuki file

• Distributor Suzuki Motor (Thailand) Co., Ltd. — "บริษัท ซูซูกิ มอเตอร์ (ประเทศไทย) จำกัด, 855 ถนนอ่อนนุช แขวงประเวศ เขตประเวศ กรุงเทพมหานคร 10250" (back page of the official e VITARA brochure¹).
• Entered the Thai EV market e VITARA shown at the Bangkok International Motor Show 2026 (Autolifethailand report dated 2026-03-24 — Autolifethailand²); official price announced 2026-04-23 (Thairath, 2026-04-24³, Autolifethailand, 2026-04-23⁴, 9carthai, 2026-04-23⁵).
• First (and only) BEV e VITARA compact electric SUV — Suzuki's first battery-electric car ("รถไฟฟ้า100% รุ่นแรกของ Suzuki" — Autolifethailand²).
• BEV models on sale (as of 2026-11-03) e VITARA GLX (ALLGRIP-e 4WD) only (suzuki.co.th — price & spec⁶).
• Showrooms 80 Suzuki showrooms nationwide ◐ (Thairath³).
• Current price band ฿2,890,000 – ฿2,905,000 (one grade; the price depends on the paint colour — suzuki.co.th⁷).
• Import CBU from India — "นำเข้าทั้งคัน (CBU) จากอินเดีย" (Thairath³, Autolifethailand⁴).

Thai spelling. The brand is written ซูซูกิ by the distributor itself (brochure¹). The official site and Thairath write the model only in Latin script, "e VITARA". 9carthai uses two spellings: the tag ซูซูกิ อี วีทาร่า 2026 (9carthai tag page⁸) and, on its launch-price article, the tag ซูซูกิ อี-วิทาร่า (9carthai⁵).

Suzuki sells cars in Thailand through its own subsidiary, Suzuki Motor (Thailand) Co., Ltd., headquartered on On Nut Road in Bangkok; the customer line is 1800-600-900 ("SUZUKI Cause We Care") (brochure¹). Official channels: suzuki.co.th⁹, Facebook — officialsuzukimotorthailand¹⁰, YouTube¹¹ (linked from the official site).

The e VITARA is built in India and imported whole (CBU) (Thairath³). The Indian plant is not named by any Thai source consulted unverified.

Company history (official). Suzuki's About page says Suzuki Motor Corporation founded Suzuki Motor (Thailand) Co., Ltd. on 1 August 2554 BE (2011) and built its first Thai car plant at Pluak Daeng, Rayong, which started building the Swift eco car in 2555 BE (2012), followed by the Celerio and Ciaz. The page's model timeline begins in 2552 BE (2009) with the Swift ("ครั้งแรกในเมืองไทย"), before that founding date, and lists the e VITARA under March 2569 BE (2026). At the end of 2568 BE (2025) Suzuki restructured its Thai business from a production base to an importer of cars from plants in ASEAN, Japan and India (suzuki.co.th — about us¹²). Suzuki's first car sale in Thailand predates these dates and is not researched unverified.

Suzuki is not exhibiting at Motor Expo 2026 (2–13 December 2026) — "SUZUKI ไม่มาออกงาน" (Autolifethailand, 2026-11-02¹³).

Showrooms#

Suzuki's existing dealer network sells the e VITARA; Thairath counts 80 showrooms nationwide ◐ (single source — Thairath³). The official dealer locator (suzuki.co.th/dealer¹⁴) groups dealers by region and does not flag which ones are equipped for the EV unverified.

Service centers#

Same dealer network. Which dealers are certified to service the high-voltage system is unverified.

Charging network partners#

No public-charging partnership announced. The car comes with a free Mode 2 portable charging cable (valued at ฿32,159); no wallbox is included (suzuki.co.th — e VITARA promotion, 1–30 Nov 2026¹⁵).

Warranty terms#

From the official November 2026 offer page (suzuki.co.th — promotion detail¹⁵) and the brochure warranty badges (brochure¹); the same package was reported at launch (Thairath³, Autolifethailand⁴):

• Vehicle: 3 years / 100,000 km
• Motor and drive system: 5 years / 100,000 km
• High-voltage battery: 8 years / 160,000 km
• Maintenance package: free, 8 years / 160,000 km
• Roadside assistance: 24-hour, 8 years (provided by A.W.P. Services (Thailand) Co., Ltd.)
• Insurance: first-year comprehensive insurance free (only with บริษัท คุ้มภัยโตเกียวมารีนประกันภัย (ประเทศไทย) จำกัด (มหาชน), a Tokio Marine company; compulsory insurance (พ.ร.บ.) not included)
• Wallbox: none — Mode 2 portable cable only

The offer page is dated 1–30 November 2026 and says each item follows the company's own terms.

Suzuki's first battery-electric car: a 4.28 m compact SUV on the dedicated HEARTECT-e EV platform, sold in Thailand only as the dual-motor ALLGRIP-e 4WD version with the 61 kWh LFP battery (suzuki.co.th⁷).

Lineage & platform#

• Generation: first generation; unveiled globally in November 2024 (Autolifethailand, 2025-06-10¹⁶), world premiere in Milan, Italy (globalsuzuki.com¹⁷).
• Platform: HEARTECT-e ("แพลตฟอร์มใหม่ HEARTECT-e" — suzuki.co.th⁷, brochure¹).
• Drivetrain: two eAxle units, one per axle (4WD), branded ALLGRIP-e, with AUTO and TRAIL modes; TRAIL mode brakes a spinning wheel to send torque across the axle (brochure¹, globalsuzuki.com¹⁷).
• Architecture (voltage): not published unverified.
• Origin: CBU, India (Thairath³, Autolifethailand⁴).
• Global variants not sold in Thailand: front-drive versions with a 49 kWh (144 hp) or 61 kWh (173 hp) battery (Autolifethailand, 2026-03-24²). The Thai site lists only the 4WD GLX (suzuki.co.th — price & spec⁶).

Lineup events#

Trims#

e VITARA GLX (ALLGRIP-e 4WD) — ฿2,890,000

Pricing. The official price & spec page lists one grade, GLX, at ฿2,890,000 (suzuki.co.th — price & spec⁶). Paint costs extra on three of the five colours (see Colors), so the full range is ฿2,890,000–2,905,000 (suzuki.co.th⁷, Thairath³). No introductory or time-limited price has been announced; the price on 2026-11-03 is the launch price. Suzuki's flood-relief "V" CARE discount (up to ฿110,000, 1 Oct–30 Nov 2026) covers only the FRONX, XL7 and CARRY, not the e VITARA (suzuki.co.th — news, 2026-10-01¹⁹). Autolifethailand calls the version "e-VITARA AWD (Long Range 4WD)" (Autolifethailand⁴).

Source conflicts, resolved to the official spec sheet

• Combined power: the official sheet gives 135 kW total, less than the 128 + 48 kW sum of the two motors (system output is capped). Autolifethailand's 184 hp matches 135 kW (184 PS).
• Boot: Autolifethailand gives 306 L; the official VDA figure is 238–310 L with the rear seats up.
• Height: one Autolifethailand comparison table says 1,636 mm; the official sheet says 1,635 mm.
• Pre-launch figures: the Motor Show report's "DC above 150 kW, 15–70% in about 30 minutes" and "about 500 km (NEDC)" (Autolifethailand, 2026-03-24²) were pre-launch guesses and do not match the Thai specification.
• Front seats: Autolifethailand lists ventilated front seats; the brochure's English wording is "Heated seats (driver and passenger)" and the Thai wording is "ปรับอุณหภูมิได้" (temperature-adjustable). Listed here as heated; ventilation unverified.
• Smartphone link: Autolifethailand says wireless Apple CarPlay / Android Auto; the brochure says only "Apple CarPlay and Android Auto linkage". Wireless unverified.

Standard equipment

From the official brochure equipment table (all items "S", standard) (brochure¹, suzuki.co.th — price & spec⁶):

• Suzuki Safety Support: Dual Sensor Brake Support II (AEB), adaptive cruise control, lane keep assist, lane departure prevention, multiple collision braking, blind spot monitor, rear cross traffic alert, adaptive high beam, 360° surround view monitor, front and rear parking sensors
• ABS + EBD, ESP, electric power steering, electric parking brake, emergency stop signal, hill hold control, hill descent control, acoustic vehicle alerting system, impact-sensing door unlock
• 7 airbags (front ×2, front side ×2, curtain ×2, driver knee)
• ALLGRIP-e 4WD with TRAIL mode; Eco / Normal / Sport drive modes; easy-operation pedal with regenerative brake boost; shift dial
• LED headlamps (auto on/off, auto levelling, DRL, follow-me-home), LED front fog lamps, LED high-mounted stop lamp
• Power-folding heated door mirrors with LED indicators
• Glass roof with sunshade; electromagnetic tailgate opener; rain-sensing wipers; UV/IR-cut acoustic windscreen
• 10.25″ meter display + 10.1″ centre display; Apple CarPlay and Android Auto; Bluetooth; voice recognition
• Infinity sound system with subwoofer; AM/FM radio
• Wireless phone charger; USB-A and USB-C front and rear; 12 V socket
• Single-zone automatic air conditioning with pollen filter
• Keyless entry and push start; auto up/down windows front and rear
• Fabric and synthetic-leather seats; 10-way power driver's seat with lumbar support; heated front seats (driver and passenger)
• Sliding, reclining 40:20:40 split rear seat; rear centre armrest with two cupholders
• 12-colour ambient lighting; auto-dimming rear-view mirror
• 18″ alloy wheels (225/55 R18); tyre repair kit
• AC and DC charging inlets, immediate-charging switch, lit charge port

Optional equipment / packs

None. Paint is the only priced option (see Colors). An accessories catalogue is published separately (accessories PDF²¹).

Standard package with every car (November 2026 offer)

Source: suzuki.co.th — promotion detail¹⁵ (valid 1–30 Nov 2026). The same package was reported at launch (Thairath³, Autolifethailand⁴).

Colors#

Five colours, two of them two-tone with a Bluish Black Pearl roof (brochure¹, suzuki.co.th⁷). Surcharges are the official site's colour notes ("เพิ่ม 5,000 บาท สำหรับสีขาว", "เพิ่ม 10,000 บาท สำหรับสี Two-tone", "เพิ่ม 15,000 บาท สำหรับสีขาว Two-tone"); the resulting prices match Thairath's colour price list (Thairath³). Hex values are the colours of the official site's swatch images.

Celestial Blue: the official site shows no surcharge note and Thairath gives no price for it, so ฿2,890,000 is inferred ◐.

Interior: black with brown accents, fabric and synthetic leather (brochure¹ interior photos and equipment table).

Versus competitors#

Hongqi figures as documented in the Hongqi research doc (Headlightmag²²). On price alone the e VITARA sits beside much larger cars; Thairath ties this to the India-built CBU not getting the FTA tax privileges that China-built EVs get, so it pays full import duty and excise tax (Thairath³).

Sources#

• 7Suzuki Thailand — e VITARA model pagesuzuki.co.th
• 6Suzuki Thailand — e VITARA price & standard equipment3 Nov 2026 · suzuki.co.th
• 20Suzuki Thailand — e VITARA technical specificationsuzuki.co.th
• 1Suzuki Thailand — e VITARA brochure (PDF, 2026-04-20)20 Apr 2026 · suzuki.co.th
• 18Suzuki Thailand — promotions (Nov 2026)2026-11 · suzuki.co.th
• 15Suzuki Thailand — e VITARA promotion detail (1–30 Nov 2026)30 Nov 2026 · suzuki.co.th
• 3Thairath — e VITARA price and launch (2026-04-24)24 Apr 2026 · thairath.co.th
• 4Autolifethailand — official price e VITARA (2026-04-23)23 Apr 2026 · autolifethailand.tv
• 59carthai — e VITARA price (2026-04-23)23 Apr 2026 · 9carthai.com
• 2Autolifethailand — Motor Show 2026 debut (2026-03-24)24 Mar 2026 · autolifethailand.tv
• 17Global Suzuki — e VITARAglobalsuzuki.com
• 12Suzuki Thailand — about ussuzuki.co.th
• 19Suzuki Thailand — "V" CARE flood-relief campaign (2026-10-01)1 Oct 2026 · suzuki.co.th

Verification matrix#

Suzuki Thailand's other cars as listed on the official home page on 2026-11-03 (suzuki.co.th⁹):

• ALL NEW SUZUKI FRONX — from ฿689,000.
• XL7 HYBRID (and XL7 Black Edition) — hybrid.
• JIMNY — from ฿1,590,000.
• CARRY — light pickup, ฿375,000.
• SWIFT — not in the current lineup; it appears only in a roadside-assistance footnote on the official promotion page.

All are petrol or hybrid; none has a battery-electric version in Thailand. The e VITARA is Suzuki's first battery-electric car (Autolifethailand²).

No further Suzuki battery-electric model has been announced for Thailand as of 2026-11-03. The front-wheel-drive e VITARA versions (49 kWh and 61 kWh) exist in other markets but are not offered here.

• Registrations: official registration data available to date runs only to January 2026, before the e VITARA went on sale.
• Notable reviews: Thairath launch³; Autolifethailand official price and real-car photos⁴.
• Known incidents / recalls: none found in Thailand.
• Customer feedback: launch coverage reports a negative reaction to the price (Thairath³).

• Official site: https://www.suzuki.co.th/⁹
• e VITARA: https://www.suzuki.co.th/model/eVITARA/⁷
• Facebook: https://www.facebook.com/officialsuzukimotorthailand¹⁰
• YouTube: https://www.youtube.com/channel/UCn3mLq1pENhFh0bq61LtxJg¹¹
• Customer line: 1800-600-900