The Tesla file

• Distribution model Direct sales — Tesla (Thailand) Co., Ltd. is a wholly-owned subsidiary of Tesla, Inc., registered 2022-04-25 with registered capital of ฿3,000,000, business address All Seasons Place on Witthayu Road, Bangkok. Three- director board (David Jon Feinstein — Global Senior Director; Vaibhav Taneja — Chief Accounting Officer; Yaron Klein — Asset Manager). No JV partner, no Thai distributor, no local equity holder. Stands apart from every other major BEV brand in Thailand (BYD via Rêver, MG via SAIC Motor-CP, GWM as wholly-owned subsidiary but distinct legal entity, Aion via multi-distributor network, Zeekr via Vichai Trading Group). (MarkLines¹; Hua Hin Today²)
• Entered Thailand Subsidiary registration 2022-04-25 → brand launch + order book open 2022-12-07 at a small luxury-mall event in central Bangkok → first customer deliveries 2023-02-11 after the first 2,000 cars cleared Laem Chabang port on 2023-01-19. (Electrek³; Paultan⁴; Tesmanian⁵; Blink Drive⁶)
• First models Model 3 + Model Y, simultaneous launch 2022-12-07, 3 trims each (RWD / Long Range AWD / Performance).
• BEV models on sale (2026-11-03) Model 3 (4 trims — Standard RWD, Premium RWD, Premium Long Range RWD, Premium Performance AWD) · Model Y (3 trims — marketed since April 2026 as Premium RWD, Premium Long Range RWD, Premium Long Range AWD) · Model Y L (1 trim — 6-seat Premium Long Range AWD).
• Total BEV trims documented (current + discontinued) 15 — 8 Model 3 (3 pre-Highland MY2023 discontinued + Highland Premium Long Range AWD MY2024 discontinued in 2026 + 4 current), 7 Model Y (3 pre-Juniper MY2023 discontinued + 3 Juniper + Model Y L).
• NOT sold in Thailand Model S, Model X, Cybertruck. The TH configurator does not list these and Tesla has never imported them.
• Current BEV price band ฿1,149,000 (Model 3 Standard RWD, added 2026-01-09) – ฿2,099,000 (Model 3 Performance AWD). Model Y Long Range AWD is ฿1,949,000 since 2026-04-03 (was ฿2,019,000) (Autolifethailand⁷).
• Primary-source gap. tesla.com/th_th could not be read (Akamai "Access Denied", re-confirmed 2026-11-03), so Tesla prices on this page rest on Thai trade press that reprints the configurator — Autolifethailand first.
• Local plant None. All TH-market Teslas are CBU Shanghai (Giga Shanghai RHD line). No CKD plan announced; EV3.5 subsidies require local CKD production and Tesla has declined to participate.
• Showrooms (May 2026) 2 Tesla Centers (Paseo Ramkhamhaeng 2023-08, Rama 5 2025-09) + 1 Experience Center (One Bangkok 2025) + 1 Flagship Store (EmSphere, opened with mall in Dec 2023). All directly operated by Tesla (Thailand) Co., Ltd.
• Supercharger network (May 2026) 38 stations as of 2025-12-30 (iPhoneMod⁸); was 32 stations / 193 Superchargers + 13 Destination sites / 52 chargers at 2025-09-26 (Tesla Thailand via Autodeft⁹). First Supercharger V4 (250 kW peak, longer cables) opened at Tesla Center Rama 5 on 2025-09-26.
• 2023 sales 8,206 units — Tesla ranked #4 BEV brand by registrations behind BYD, MG, Neta (Drive Tesla Canada¹⁰).
• 2024 sales unverifiedneeds DLT data Reports of an 8 % market dip industry-wide.
• December 2025 sales 473 units (1.3 % market share, +36 % vs 3-month trailing average, 69 % Model Y / 31 % Model 3) (Roland Pircher / X¹¹).

Tesla (Thailand) Co., Ltd. — corporate registration number 0105565069229, registered 2022-04-25 with ฿3,000,000 paid- up capital (MarkLines¹). Registered address: All Seasons Place, Witthayu Road, Bangkok (Hua Hin Today²). The Thai subsidiary is governed by three Tesla Inc. executives — David Jon Feinstein (Global Senior Director), Vaibhav Taneja (Chief Accounting Officer / Tesla Inc. CFO from Aug 2023), and Yaron Klein (Asset Manager). There is no Thai director, no local equity holder, and no JV partner.

This is unique among Thailand's BEV brands:

Order flow. All orders placed via tesla.com/th_th (geo-locked to Thai IPs / Akamai-served). No phone orders, no dealer-network ordering, no in-person sales contracts at showrooms — the showroom is purely a touchpoint that links back to the online configurator. Cars allocate from the next available batch of RHD Giga-Shanghai output; lead times have ranged from 2 weeks (slow-selling Performance trim) to 8+ weeks (high-demand Long Range Y) over 2023–2026.

Tesla Centers + Experience Centers + Flagship Store#

Compared to the broader Thai EV dealer landscape: Tesla operates the smallest physical retail footprint of any major BEV brand in Thailand — 4 official sites versus BYD's ~150+ Rêver dealers, MG's 178+ outlets, GWM's 65 dealers, and Aion's 59 sites. This is by design — Tesla intends the Supercharger network + service-by-mobile-technician model + online ordering to substitute for physical dealer density.

Supercharger network#

Network footprint timeline

Known Supercharger locations (Bangkok): CentralWorld, Central Ladprao, Central Rama II, Central Rama III, ICONSIAM, Marché Thonglor, One Bangkok, Central Village, EmSphere, The Paseo Ramkhamhaeng, Rama 5 Tesla Center.

Upcountry: Ayutthaya, Khon Kaen, Nakhon Ratchasima (Korat), Lampang, Chiang Mai, Chiang Rai, Phuket, Songkhla (Hat Yai), Udon Thani, Nakhon Si Thammarat (Motorist Thailand²⁰).

Open to Tesla cars only — unlike Europe / NA where Magic Dock or NACS-CCS adapters allow non-Tesla EVs, the Thai Supercharger network is closed-network as of May 2026.

No third-party charging integration. Unlike BYD (PEA VOLTA partnership) or Aion (PEA VOLTA + Charge Hub + Grab/Sharge), Tesla has not announced any roaming partnership with EleX, ChargeNow, PEA VOLTA, or any other Thai charging operator. Tesla owners use the proprietary network or third-party networks via CCS2 manually.

Charging network partnerships#

• None — Tesla in Thailand operates a closed proprietary Supercharger + Destination Charging network. This is the industry outlier; every other major BEV brand has at least one third-party charging partnership.

Warranty terms#

The standard Tesla Thailand warranty is shorter than the Chinese- brand competition but longer than Mercedes / BMW BEV TH terms:

• Vehicle: 4 years / 80,000 km (Autolifethailand²¹)
• HV battery + drive unit:
  • Model 3 RWD / Model Y RWD: 8 years / 160,000 km (Autolifethailand²¹)
  • Model 3 LR / Performance / Model Y LR / Model Y L: 8 years / 192,000 km

Comparison to TH peers

Tesla's value proposition is not warranty — it is brand, technology (Autopilot/FSD-lite, OTA updates, Supercharger network), and software ecosystem. Thai owners praise the in-car software more than the cars themselves on the TESLA THAILAND Facebook owner group (TESLA THAILAND²²).

Finance#

Tesla Thailand partners with Tisco, Krungsri, Kiatnakin, and Kasikornbank for retail finance (Autolifethailand Aug 2023²³). Highlighted 2026 financing: 9,999 baht / month payments advertised at the Model 3 Standard ฿1,149,000 launch (Thairath EN²⁴).

The launch model. RWD (single rear motor) or AWD (dual motor) on Tesla's 2017 platform with the 2023 "Highland" facelift (production from Sept 2023 at Giga Shanghai) introducing restyled exterior, ventilated seats, stalk-less interior, and improved aerodynamics. Chinese name: 焕新版 Model 3 (Highland); internal codename: Project Highland.

Lineage & platform#

• Generation: Pre-Highland (TH 2022-12 → 2023-10) → Highland (TH 2023-10 → present). Tesla Thailand listed the Highland with prices on 2023-10-03 (Paultan²⁵); the first Thai Highland delivery date is unverified.
• Platform: Tesla Model 3 platform (in-house, 2017).
• Architecture: 400 V
• Origin: All TH-market Model 3 are CBU-China (Giga Shanghai) — RHD line. (Autolifethailand²⁶)

Lineup events / timeline#

Trims — current (MY2026 Highland)#

Model 3 Standard RWD — standard-rwd (current) ฿1,149,000

Decontented features vs Premium RWD (justifies −฿290k delta)

• Manual steering-wheel adjustment (no power tilt/telescope)
• No panoramic glass roof (solid steel roof)
• No front passenger seat heating
• 7 speakers (vs 17 on Premium)
• 18″ Prismata wheels (fully covered, no aero refinement of Photon)
• Single-pane rear glass (no acoustic laminated)
• Vegan-leather + fabric seats (vs full vegan-leather on Premium)
• Single-density rear seat foam
• No HEPA cabin filtration

Model 3 Premium RWD — premium-rwd (current) ฿1,439,000

Model 3 Premium Long Range RWD — premium-lr-rwd (current) ฿1,599,000

The single-motor long-range variant added in October 2025 to fill the gap left by Premium LR AWD's eventual discontinuation. Uses the NMC 84.7 kWh pack with single-motor RWD drivetrain — a configuration not previously offered by Tesla globally until the Standard-launch refactor (Oct 2025). 661 km WLTP makes it the longest-range Model 3 on the TH price list.

Model 3 Premium Performance AWD — premium-performance-awd (current) ฿2,099,000

Distinctive equipment (vs Premium LR AWD)

• 460 hp tuned dual motor (vs ~346 hp on LR AWD); 723 Nm vs 493 Nm
• 0–100 in 3.1 s vs 4.4 s
• 20″ Warp forged wheels + Pirelli P Zero (vs 18″/19″ all-season)
• Track Mode (separate driver-assist mode for circuit use)
• Performance suspension (lowered 10 mm + adaptive damping)
• Brembo brakes (vs standard fixed-caliper on lower trims)
• Carbon-fiber spoiler

Discontinued trim (Highland MY2024)#

Model 3 Premium Long Range AWD (Highland) — premium-lr-awd (DISCONTINUED 2026) last ฿1,799,000

The Highland dual-motor Long Range — sold as "Long Range AWD" from the 2023-10-03 pre-order and renamed "Premium Long Range AWD" in the 2025-10-03 lineup rebrand. Successor of the pre-Highland lr-awd-pre-highland. Added to the catalogue 2026-11-03: until then used listings for 2024–2025 Highland LR AWD cars had nowhere to land but the pre-Highland trim.

Used-market note. Of the 24 used listings evchu had matched to the pre-Highland Long Range AWD (lr-awd-pre-highland) on 2026-11-03, five carry a 2024/2025 year (one2car, chobrod "PREMIUM LONG RANGE 4WD") and one Kaidee title says "Highland" — those are this trim.

Discontinued trims (pre-Highland MY2023)#

These were the launch trims Dec 2022 → Oct 2023. All discontinued at the Highland transition.

Model 3 RWD MY2023 — rwd-pre-highland (DISCONTINUED 2023-10)

• Launch MSRP (2022-12-07): ฿1,759,000 (Autolifethailand²⁶)
• Aug 2023 cut: ฿1,659,000
• Battery: 57.5 kWh LFP (CATL)
• Range: 491 km WLTP
• Motor: 208 kW / 283 hp / 420 Nm RWD
• 0-100: 6.1 s; Top speed: 225 km/h (note: pre-Highland Top Speed slightly higher than Highland's 201)

Model 3 Long Range AWD MY2023 — lr-awd-pre-highland (DISCONTINUED 2023-10)

• Launch MSRP (2022-12-07): ฿1,999,000 (Autolifethailand²⁶)
• Aug 2023 cut: ฿1,879,000
• Battery: 75.0 kWh NMC
• Range: 602 km WLTP (some early Tesla press 626 km — the 602 km figure is the post-rebadge / post-EPA-recalibration TH-spec)
• Combined motor: 366 kW / 498 hp / 493 Nm AWD
• 0-100: 4.4 s

Model 3 Performance AWD MY2023 — performance-awd-pre-highland (DISCONTINUED 2023-10)

• Launch MSRP (2022-12-07): ฿2,309,000
• Aug 2023 cut: ฿2,059,000
• Battery: 75.0 kWh NMC
• Range: 547 km WLTP
• Combined motor: 377 kW / 513 hp / 660 Nm AWD
• 0-100: 3.3 s; Top speed: 261 km/h

Note on Highland-Performance distinction. The Highland Performance AWD launched globally and in Thailand on 2024-04-24 — this is the "Performance" trim listed here. The pre-Highland Performance MY2023 (sold Dec 2022 → Oct 2023) is a different trim with a different motor calibration and uses the older interior. The 2024 Performance is the Highland Performance.

Colors (Tesla Model 3 Thailand)#

5 colors available via the TH configurator. Hex codes are Tesla factory paint codes:

Sources: Tesla TH configurator (could not be read directly, but cross-referenced via ZigWheels TH³⁹); hex codes from Tesla press-kit + global Tesla color palette unverified.

Verification matrix — Model 3#

The volume seller (already 69 % of TH Tesla deliveries by Dec 2025). RWD or AWD on the Tesla Model Y platform — a Model 3-derivative crossover with shared 76 % parts but taller, more upright, and heavier. 2025 "Juniper" facelift introduced March 2025 globally (Thailand 2025-04). Chinese name: 焕新版 Model Y (Juniper); internal codename: Project Juniper.

Lineage & platform#

• Generation: Pre-Juniper (TH 2022-12 → 2025-04) → Juniper (TH 2025-04 → present); Model Y L (long-wheelbase 6-seat, China-built) added 2026-03.
• Platform: Tesla Model Y platform (shared with Model 3).
• Architecture: 400 V
• Origin: All TH-market Model Y are CBU-China (Giga Shanghai) — RHD line.

Lineup events / timeline#

Trims — current (MY2026 Juniper)#

Model Y RWD — rwd-juniper (current) ฿1,719,000

Model Y Long Range RWD — lr-rwd-juniper (current) ฿1,849,000

Model Y Long Range AWD — lr-awd-juniper (current) ฿1,949,000

Model Y L Premium Long Range AWD — model-y-l-premium-awd (current, listed as a separate model) ฿1,999,000

The long-wheelbase 6-seat variant — a separate model in the Tesla nomenclature (not just a Y trim). Effectively a 3-row Y for larger Thai families that previously had to step up to BMW iX or Mercedes EQE SUV for 3-row BEV options. Launched in Thailand BEFORE Malaysia, as ASEAN debut at BIMS 2026. Tesla's global naming treats Model Y L as a separate model (distinct configurator entry from Model Y), so evchu lists it as its own model.

Discontinued trims (pre-Juniper MY2023)#

Model Y RWD MY2023 — rwd-pre-juniper (DISCONTINUED 2025-04)

• Launch MSRP (2022-12-07): ฿1,959,000 (Tesla Oracle⁴⁰)
• Mid-2023 cut: ฿1,699,000 (−฿260k)
• Battery: 60 kWh LFP (CATL)
• Range: 510 km WLTP (some 2023 press 455 km — TH-spec is 510 per official launch press)
• Motor: 220 kW / ~299 hp RWD
• 0-100: 6.9 s (slower than Highland Model 3 RWD due to ~1,920 kg curb weight)

Model Y Long Range AWD MY2023 — lr-awd-pre-juniper (DISCONTINUED 2025-04)

• Launch MSRP (2022-12-07): ฿2,259,000
• Mid-2023 cut: ฿1,999,000 (−฿260k)
• Battery: 75 kWh NMC
• Range: 623 km WLTP at launch (some EU-spec figures 533 km)
• Combined motor: 378 kW / 514 hp AWD
• 0-100: 5.0 s

Model Y Performance AWD MY2023 — performance-awd-pre-juniper (DISCONTINUED 2025-04)

• Launch MSRP (2022-12-07): ฿2,509,000
• Mid-2023 cut: ฿2,299,000 (−฿210k)
• Battery: 75 kWh NMC
• Range: 582 km WLTP at launch
• Combined motor: 393 kW / 534 hp AWD
• 0-100: 3.7 s (Performance was the bigger 0-100 jump on Y because the base Y RWD is heavy)
• Performance NOT continued into the Juniper lineup in TH. Tesla launched a Juniper Performance globally in late 2025 but as of May 2026 it is not on the TH price list.

Colors (Tesla Model Y Thailand — Juniper era)#

Source: ZigWheels TH⁴⁹ lists 5 colors; the 6th (Pearl White default) is universally available. Hex codes derived from global Tesla palette unverified.

Verification matrix — Model Y#

• 2023 sales: 8,206 units (Tesla = 4th BEV brand behind BYD, MG, Neta) (Drive Tesla Canada¹⁰).
• 2024 sales: unverifiedneeds DLT data. Industry-wide BEV sales dipped −8 % in 2024 amid buyer wait-for-discount behaviour.
• 2025 sales: Significant growth — Q1 2025 Model Y registrations +59 % vs Q4 2024; April→May 2025 Tesla registrations +1,035 % (low base from Q1 dip). H1 2025 total Thai EV market 57,327 units (+52 % YoY) at 18.94 % EV share.
• December 2025: 473 units (1.3 % market share). 69 % Model Y / 31 % Model 3. (Note: Thailand total BEV market in 2025 ~150,000 units → Tesla full-year would be ~5,000–7,000 units if Dec rate is typical — down from 2023's 8,206.) (Roland Pircher / X¹¹)
• BEV market rank (May 2026): #6 or #7 BEV brand behind BYD (38.5 % share), MG, Neta, Changan, GWM, Aion (KPMG TH EV outlook Aug 2025⁵⁰).
• Tesla's structural disadvantage in TH: all cars are CBU above the EV3.0 / EV3.5 subsidy ceiling for non-CKD vehicles (฿2M for non-CKD, ฿1.5M for CKD-eligible with 40 %+ local content). Tesla's launch pricing of ฿1.76M+ in 2022 missed the subsidy and forced direct price competition with subsidized Chinese-CKD rivals. The 2026-01-09 ฿1,149k Standard RWD is the first Tesla TH price point that falls within the subsidy ceiling — but is still CBU and therefore subsidy-ineligible.
• Notable reviews:
  • 51Macfilos long-term review (4 years) — positive on software, mixed on buildmacfilos.com
  • 52InsideEVs range test — Thai-spec Model 3 exceeded WLTP by 20%+ in a 565-mile (909 km) test (atypical conditions but illustrative)insideevs.com
• Owner community: TESLA THAILAND Facebook group²² — primary community gathering point (Pantip threads exist but less active than Facebook). Common praise: software, OTA updates, Supercharger network. Common complaints: 4-year vehicle warranty (vs 5–8 yr competition), CBU-only (no subsidy), limited service-center density outside Bangkok.
• Known recalls (TH-relevant):
  • Battery pack contactor recall (Oct 2025) — Tesla globally recalled ~13,000 MY2025–2026 Model 3 + Model Y with InTiCa-solenoid contactors due to potential sudden power loss. TH cars built March-August 2025 in scope [exact TH unit count unverified]. (Electrek⁵³; Tesla Support⁵⁴)

Tesla TH has executed at least 8 distinct price actions since launch — more aggressive than any other premium-positioned brand in Thailand. Key drivers: post-EV3.0 / EV3.5 subsidy competitive pressure (Tesla ineligible because CBU > ฿2M), global Tesla price cuts cascading down, and weak Model 3 demand pre-Highland.

Net effect: A Thai consumer in May 2026 can buy a Tesla Model 3 Standard RWD for ฿1,149,000 — −34.7 % below the original Model 3 RWD launch price of ฿1,759,000 in Dec 2022. Across the Model 3 line, average MSRP is down −18 % to −34 % depending on trim positioning. Model Y prices are flat-to-up via the Juniper refresh (refresh added +฿20k vs MY2023 final discounts), but the new Model Y Long Range RWD at ฿1,849k is −7 % below the pre-Juniper LR AWD's discounted price (฿1,999k mid-2023 → ฿2,019k Juniper) and −18 % below the 2022 launch price of ฿2,259k.

These Tesla models are not sold in Thailand: