Tesla

2 models · 8 trims · USA
Importer
Tesla (Thailand) Co., Ltd. — direct subsidiary, no distributor / JV partner (first foreign EV brand in TH with direct-sales model)
Distributors
Tesla (Thailand) Co., Ltd.
Direct subsidiary — no distributor / no JV partner
Official site

▸ Models

#1
78evchu
Sedan · 4 trims
Model 3
฿1,149,000
MY 2026
#2
71evchu
Mid SUV · 4 trims
Model Y
฿1,719,000
MY 2026

▸ Recent activity

  1. 2026-12-31
    subsidy change
    EV3.5 local-production offset deadline (1:2 by end-2027)

    Final deadline for EV3.5 participants to meet the 1:2 local-production offset (one EV imported in 2024 → two produced locally by end-2027). Determines whether brands can keep EV3.5 pricing in the years that follow.

  2. 2026-08-31
    subsidy change
    EV3.5 1:1 local-production deadline for 2024 imports

    Manufacturers who imported CBU EVs under EV3.5 in 2024 must complete 1:1 local production by 31 December 2026 to avoid penalties. Some brands extending the deadline. Affects pricing of locally-assembled vs CBU stock through 2026.

  3. 2026-03-23
    launch
    Tesla Model Y L launches in Thailand at BIMS 2026 — ASEAN debut

    Long-wheelbase 6-seat 2+2+2 variant launches at ฿1,999,000. First market outside China to receive Model Y L. 82 kWh NMC, 681 km WLTP, 5.0 s 0-100, 250 kW DC, 2,539 L max cargo (seats folded). +177 mm length / +149 mm wheelbase / +44 mm height vs regular Y. Undercuts standard Model Y LR AWD by ฿20k.

  4. 2026-01-09
    launch
    Tesla Model 3 Standard RWD launches in Thailand — ฿1,149,000

    Most affordable Tesla in TH history. Decontented entry trim (manual steering wheel, 7 speakers, 18″ Prismata wheels, no panoramic roof). 57.5 kWh LFP, 534 km WLTP, 175 kW DC. Premium LR AWD trim discontinued at the same time. 4-trim current lineup: Standard ฿1,149k / Premium RWD ฿1,439k / Premium LR RWD ฿1,599k / Premium Performance AWD ฿2,099k.

  5. 2025-11-10
    subsidy change
    80% annual road-tax discount for BEV expires

    The 80% reduction on annual road tax for new factory-built BEVs registered between 1 Oct 2022 and 10 Nov 2025 stops accepting new entrants. Existing registrations keep the discount for the remaining year of validity.

  6. 2025-10-15
    launch
    Tesla Model Y Long Range RWD added to TH lineup

    New single-motor long-range Y trim at ฿1,849,000 — 84.7 kWh NMC, 661 km WLTP, 5.6 s 0-100, 250 kW DC. Deliveries from March 2026. Mirrors Model 3 Premium LR RWD slot.

  7. 2025-10-03
    price cut
    Tesla Model 3 lineup rebrand + Premium LR RWD added

    Tesla TH rebrands Model 3 lineup with 'Premium' naming. New trim: Premium Long Range RWD at ฿1,599,000 (single-motor LR slot). Premium RWD cut −฿160k to ฿1,439k; Premium LR AWD cut −฿100k to ฿1,799k; Premium Performance AWD cut −฿100k to ฿2,099k.

  8. 2025-07-22
    subsidy change
    EV Board adjusts EV3 / EV3.5 to favour exports

    BoI/EV Board updates measures to encourage Thailand-built EV exports as cumulative supply-chain investment passes ฿137 billion. Local-production offset rules tightened. BEV registrations reported up 59% YoY for the first 9 months of 2025; cumulative EV3/EV3.5 registrations exceed 238,000 vehicles.

  9. 2025-04-03
    facelift
    Tesla Model Y Juniper facelift launches in Thailand

    Juniper facelift TH launch — RWD ฿1,719,000 / LR AWD ฿2,019,000 (down ฿50k from immediate predecessor). Launch Series limited variants (+฿50k each) for May 2025 deliveries. Performance trim NOT continued.

  10. 2025-03-26
    facelift
    Tesla Model Y 'Juniper' facelift arrives in Thailand

    Refreshed Model Y (new front + rear lighting, redesigned interior, improved acoustics, new 4WD performance trim) becomes available to Thai buyers via Tesla.com configurator.

  11. 2024-04-24
    launch
    Tesla Model 3 Performance Highland launches in Thailand

    Highland Performance trim arrives in TH at ฿2,149,000 (later bumped +฿50k to ฿2,199,000 on 2024-06-04). 460 hp dual motor, 0-100 in 3.1 s, 20″ Warp forged wheels, Brembo brakes, Track Mode.

  12. 2024-02-01
    subsidy change
    Thailand EV3.5 subsidy package takes effect

    Replaces EV3.0 — reduced per-vehicle subsidies and tighter local-production requirements through 2027.

  13. 2024-01-02
    subsidy change
    EV3.5 effective date

    EV3.5 measures legally take effect. EV3.0 subsidies sunset for new applicants; existing EV3.0 commitments still valid. Thai EV market sees inventory clearance pricing as manufacturers pivot.

  14. 2024-01-01
    facelift
    Tesla Model 3 'Highland' facelift arrives in Thailand
  15. 2024-01-01
    subsidy change
    Excise-tax cut for BEV ≤฿7M extended through 2027

    Battery EVs priced up to ฿7,000,000 continue paying 2% excise (down from 8%) under EV3.5, extending the EV3.0 baseline.

  16. 2023-12-19
    subsidy change
    Cabinet approves EV3.5 — successor scheme

    Successor 4-year package replacing EV3.0. Subsidy bands tightened: passenger BEV ≤฿2M with battery ≥50kWh receives ฿50,000–100,000; <50kWh receives ฿20,000–50,000; pickups ฿50,000–100,000; motorcycles ฿5,000–10,000. Excise stays at 2% for BEVs ≤฿7M. CBU import duty reduced up to 40% in 2024–2025. Local production offset: 1:2 by 2026, 1:3 by 2027.

  17. 2023-10-03
    price cut
    Tesla Model Y Round 1 price cuts in Thailand

    First Model Y price cut since launch — RWD −฿260k to ฿1,699k; LR AWD −฿260k to ฿1,999k; Performance −฿210k to ฿2,299k. (Note: a +฿50k price rise followed 2023-12-12, then a second cut 2024-04-01.)

  18. 2023-10-03
    launch
    Tesla Model 3 Highland — TH pre-order opens

    Pre-order opens for Highland facelift. Official price publication follows 2024-01-30; first customer deliveries Feb 2024. Replaces the pre-Highland MY2023 lineup.

  19. 2023-08-01
    price cut
    Tesla Model 3 Round 3 price cuts in Thailand

    Round 3 (delivery by 2023-08-31): RWD −฿100k to ฿1,559k; LR AWD unchanged at ฿1,879k; Performance −฿250k to ฿2,059k. The deepest Performance cut.

  20. 2023-07-01
    price cut
    Tesla Model 3 Round 2 price cuts in Thailand

    Round 2 (effective for delivery by 2023-09-30): RWD −฿100,000 to ฿1,659,000; LR AWD −฿120,000 to ฿1,879,000; Performance −฿150,000 to ฿2,159,000. Follows Round 1 −฿50–70k in June 2023.

  21. 2022-12-07
    launch
    Tesla Model 3 and Model Y enter Thailand

    Tesla begins direct sales in Thailand with Shanghai-built Model 3 and Model Y.

  22. 2022-03-21
    subsidy change
    EV3.0 takes effect — first subsidies disbursed

    EV3.0 measures legally in force. Manufacturers begin signing MOUs with the Excise Department to access subsidies; passed-through to customer-facing prices over the following months.

  23. 2022-02-15
    subsidy change
    EV3.0 package approved by Thai cabinet

    Initial 3-year EV incentive package: per-unit subsidy of ฿70,000–150,000 for passenger BEVs based on battery size, excise tax cut from 8% to 2%, import-duty reduction up to 40% for CBUs, with 1:1 local-production offset by 2024 (extended to end-2025).

▸ Community reviews

https://www.headlightmag.comHeadlightmag — Model 3 Highland TH reviewhttps://autolifethailand.tv/official-price-tesla-model-y-refresh-juniper-thailand-apr-2025/Autolifethailand — Model Y Juniper launchhttps://paultan.org/2026/03/26/tesla-model-y-l-in-thailand-6-seater-ev-suv-with-681-km-wltp-range-rm242k-launching-in-malaysia-soon/Paultan — Model Y L TH launch coveragehttps://www.motorist.co.th/en/article/5134/tesla-thailand-launches-new-model-3-long-range-at-1-59-million-baht-cuts-prices-across-all-variantsMotorist Thailand — Oct 2025 lineup rebrand

▸ About Tesla in Thailand

Tesla in Thailand

Canonical research doc. Source-of-truth for every Tesla fact used by seed scripts, the brand page, and the AI advisor. Cite every claim inline. Mark [unverified] rather than guess.

Range-standard hygiene (LOAD-BEARING). Tesla publishes WLTP for the TH market on tesla.com/th_th and in all Thai press materials. Unlike BYD/MG/GWM/Aion (NEDC/CLTC), Tesla figures can be written directly to range_wltp_km. Cross-check against EV-Database which lists the same Giga-Shanghai RHD variants for the European market.

Direct-sales model. Tesla is the only major BEV brand in Thailand without a Thai distributor or JV partner. Tesla (Thailand) Co., Ltd. is a wholly-owned subsidiary that runs orders, deliveries, service, and the Supercharger network. Three-board structure (David Jon Feinstein, Vaibhav Taneja, Yaron Klein — all Tesla Inc. executives, no local equity). (MarkLines)

TH lineup is Model 3 + Model Y only. Model S, Model X, and Cybertruck are NOT sold in Thailand. The TH configurator only exposes RHD Giga-Shanghai cars. Any legacy DB rows for Cybertruck / Model S / Model X are pre-Phase-1 drift and must be deleted in the pre-seed cleanup pass.

At a glance

  • Distribution model: Direct sales — Tesla (Thailand) Co., Ltd. is a wholly-owned subsidiary of Tesla, Inc., registered 2022-04-25 with registered capital of ฿3,000,000, business address All Seasons Place on Witthayu Road, Bangkok. Three- director board (David Jon Feinstein — Global Senior Director; Vaibhav Taneja — Chief Accounting Officer; Yaron Klein — Asset Manager). No JV partner, no Thai distributor, no local equity holder. Stands apart from every other major BEV brand in Thailand (BYD via Rêver, MG via SAIC Motor-CP, GWM as wholly-owned subsidiary but distinct legal entity, Aion via multi-distributor network, Zeekr via Vichai Trading Group). (MarkLines; Hua Hin Today)
  • Entered Thailand: Subsidiary registration 2022-04-25 → brand launch + order book open 2022-12-07 at a small luxury-mall event in central Bangkok → first customer deliveries 2023-02-11 after the first 2,000 cars cleared Laem Chabang port on 2023-01-19. (Electrek; Paultan; Tesmanian; Blink Drive)
  • First models: Model 3 + Model Y, simultaneous launch 2022-12-07, 3 trims each (RWD / Long Range AWD / Performance).
  • BEV models on sale (May 2026): Model 3 (4 trims — Standard RWD, Premium RWD, Premium Long Range RWD, Premium Performance AWD) · Model Y (3 trims — RWD, Long Range RWD, Long Range AWD) · Model Y L (1 trim — 6-seat Premium Long Range AWD).
  • Total BEV trims documented (current + discontinued): ~14 — 6 Model 3 (3 pre-Highland CBU MY2023 discontinued + Highland MY2024+ current lineup), 8 Model Y (3 pre-Juniper MY2023 discontinued + Juniper MY2025+ + Model Y L MY2026 current).
  • NOT sold in Thailand (drift to delete): Model S, Model X, Cybertruck. The TH configurator does not list these and Tesla has never imported them. Existing DB rows are pre-Phase-1 drift carried over from an early "all Tesla models" seed.
  • Current BEV price band: ฿1,149,000 (Model 3 Standard RWD, added 2026-01-09) – ฿2,099,000 (Model 3 Performance AWD) / ฿2,019,000 (Model Y Long Range AWD).
  • Local plant: None. All TH-market Teslas are CBU Shanghai (Giga Shanghai RHD line). No CKD plan announced; EV3.5 subsidies require local CKD production and Tesla has declined to participate.
  • Showrooms (May 2026): 2 Tesla Centers (Paseo Ramkhamhaeng 2023-08, Rama 5 2025-09) + 1 Experience Center (One Bangkok 2025) + 1 Flagship Store (EmSphere, opened with mall in Dec 2023). All directly operated by Tesla (Thailand) Co., Ltd.
  • Supercharger network (May 2026): 38 stations as of 2025-12-30 (iPhoneMod); was 32 stations / 193 Superchargers + 13 Destination sites / 52 chargers at 2025-09-26 (Tesla Thailand via Autodeft). First Supercharger V4 (250 kW peak, longer cables) opened at Tesla Center Rama 5 on 2025-09-26.
  • 2023 sales: 8,206 units — Tesla ranked #4 BEV brand by registrations behind BYD, MG, Neta (Drive Tesla Canada).
  • 2024 sales: [unverified — needs DLT data] Reports of an 8 % market dip industry-wide.
  • December 2025 sales: 473 units (1.3 % market share, +36 % vs 3-month trailing average, 69 % Model Y / 31 % Model 3) (Roland Pircher / X).

Tesla occupies a structurally distinct position in Thailand's EV market: it is the only brand selling a sub-$50k BEV in Thailand at a CBU import-tariff price point with no local-content subsidy and the only brand using a direct-sales model with no dealer network at all. Because Tesla's TH-market cars are all CBU > ฿2 million at launch — above the EV3.0 / EV3.5 subsidy ceiling of ฿2 million for non-CKD vehicles — Tesla has had to cut prices aggressively (8 actions between 2023 and 2026 totalling −21% to −34% across the lineup) to remain competitive with heavily-subsidized Chinese-CKD rivals like BYD Atto 3, MG ES, and Aion V. The recent Model 3 Standard at ฿1,149,000 (added 2026-01-09) is its most aggressive move yet — undercutting BYD Seal Premium and pricing within ฿250k of the (CKD-subsidized) Atto 3 Extended Range.

Distribution & business

Tesla (Thailand) Co., Ltd. — corporate registration number 0105565069229, registered 2022-04-25 with ฿3,000,000 paid- up capital (MarkLines). Registered address: All Seasons Place, Witthayu Road, Bangkok (Hua Hin Today). The Thai subsidiary is governed by three Tesla Inc. executives — David Jon Feinstein (Global Senior Director), Vaibhav Taneja (Chief Accounting Officer / Tesla Inc. CFO from Aug 2023), and Yaron Klein (Asset Manager). There is no Thai director, no local equity holder, and no JV partner.

This is unique among Thailand's BEV brands:

Brand Distribution model Local equity
Tesla Direct subsidiary of Tesla Inc. None
BYD Single distributor (Rêver Automotive) Siam Motors family
MG JV — SAIC Motor + CP Group CP Group
GWM Wholly-owned subsidiary (GWM China) None
Aion Multi-distributor (Gold Integrate + 3 others) Multiple Thai distributors
Zeekr Distributor (Vichai Trading) Vichai Trading

Order flow. All orders placed via tesla.com/th_th (geo-locked to Thai IPs / Akamai-served). No phone orders, no dealer-network ordering, no in-person sales contracts at showrooms — the showroom is purely a touchpoint that links back to the online configurator. Cars allocate from the next available batch of RHD Giga-Shanghai output; lead times have ranged from 2 weeks (slow-selling Performance trim) to 8+ weeks (high-demand Long Range Y) over 2023–2026.

Tesla Centers + Experience Centers + Flagship Store

Name Address Opened Type Source
Tesla Center Paseo Ramkhamhaeng 7,7/1 Ramkhamhaeng Rd, Saphan Sung, Bangkok 10240 (former Toyota TBN dealership; 8,500 m²; capacity 400 cars/week) 2023-08 (preview Jan 2023; full open Aug 2023) Showroom + service + body & paint + delivery hub Autolifethailand; WapCar
EmSphere Flagship Store EmSphere mall, Sukhumvit Road, Bangkok 2023-12 (with mall opening) Flagship retail invidis; Autolifethailand
Tesla Center Rama 5 Rama 5, Western Bangkok 2025-09-26 Showroom + service + delivery + V4 Supercharger Autodeft; massautocar
One Bangkok Experience Center One Bangkok mixed-use complex, Bangkok 2025 (with mall opening) Experience / retail The Business Plus

Compared to the broader Thai EV dealer landscape: Tesla operates the smallest physical retail footprint of any major BEV brand in Thailand — 4 official sites versus BYD's ~150+ Rêver dealers, MG's 178+ outlets, GWM's 65 dealers, and Aion's 59 sites. This is by design — Tesla intends the Supercharger network + service-by-mobile-technician model + online ordering to substitute for physical dealer density.

Supercharger network

Network footprint timeline:

Date Stations Stalls / Notes Source
2022-12-07 (launch) 0 First V3 site promised for Q1 2023 Paultan
2023-02 1 First V3 250 kW site opens (Bangkok) TeslaNorth
2024-mid ~15 Buildout through 2024 derived from 2024 trajectory
2025-01 ~25 Wikipedia "50 sites" figure conflates Supercharger + Destination Charger Wikipedia
2025-09-26 32 193 Superchargers + 13 Destination Charging sites with 52 chargers; first V4 (250 kW, longer cables) at Rama 5 Autodeft / Tesla Thailand press
2025-12-30 38 6 new stations in Q4 2025 iPhoneMod ev.iphonemod.net
2026-05 (current) ~38–42 Pace of 1 new site/month sustained [unverified — needs probe] —

Known Supercharger locations (Bangkok): CentralWorld, Central Ladprao, Central Rama II, Central Rama III, ICONSIAM, Marché Thonglor, One Bangkok, Central Village, EmSphere, The Paseo Ramkhamhaeng, Rama 5 Tesla Center.

Upcountry: Ayutthaya, Khon Kaen, Nakhon Ratchasima (Korat), Lampang, Chiang Mai, Chiang Rai, Phuket, Songkhla (Hat Yai), Udon Thani, Nakhon Si Thammarat (Motorist Thailand).

Open to Tesla cars only — unlike Europe / NA where Magic Dock or NACS-CCS adapters allow non-Tesla EVs, the Thai Supercharger network is closed-network as of May 2026.

No third-party charging integration. Unlike BYD (PEA VOLTA partnership) or Aion (PEA VOLTA + Charge Hub + Grab/Sharge), Tesla has not announced any roaming partnership with EleX, ChargeNow, PEA VOLTA, or any other Thai charging operator. Tesla owners use the proprietary network or third-party networks via CCS2 manually.

Charging network partnerships

  • None — Tesla in Thailand operates a closed proprietary Supercharger + Destination Charging network. This is the industry outlier; every other major BEV brand has at least one third-party charging partnership.

Warranty terms

The standard Tesla Thailand warranty is shorter than the Chinese- brand competition but longer than Mercedes / BMW BEV TH terms:

  • Vehicle: 4 years / 80,000 km (Autolifethailand)
  • HV battery + drive unit:
    • Model 3 RWD / Model Y RWD: 8 years / 160,000 km (Autolifethailand)
    • Model 3 LR / Performance / Model Y LR / Model Y L: 8 years / 192,000 km

Comparison to TH peers:

Brand Vehicle HV battery Notes
Tesla 4 yr / 80,000 km 8 yr / 160k–192k km shortest vehicle term in segment
BYD 5 yr / 150,000 km 8 yr / 160,000 km matches battery, longer car
MG 4 yr / 120,000 km Lifetime (first owner) MG Lifetime Battery Warranty is class-leading
GWM 5 yr / 150,000 km 8 yr / 180,000 km longer all around
Aion 8 yr / 160,000 km Lifetime (first owner) + lifetime drive unit longest in class

Tesla's value proposition is not warranty — it is brand, technology (Autopilot/FSD-lite, OTA updates, Supercharger network), and software ecosystem. Thai owners praise the in-car software more than the cars themselves on the TESLA THAILAND Facebook owner group (TESLA THAILAND).

Finance

Tesla Thailand partners with Tisco, Krungsri, Kiatnakin, and Kasikornbank for retail finance (Autolifethailand Aug 2023). Highlighted 2026 financing: 9,999 baht / month payments advertised at the Model 3 Standard ฿1,149,000 launch (Thairath EN).

Model 3 — midsize electric sedan

The launch model. RWD (single rear motor) or AWD (dual motor) on Tesla's 2017 platform with the 2023 "Highland" facelift (production from Sept 2023 at Giga Shanghai) introducing restyled exterior, ventilated seats, stalk-less interior, and improved aerodynamics. Chinese name: 焕新版 Model 3 (Highland); internal codename: Project Highland.

Lineage & platform

  • Generation: Pre-Highland (TH 2022-12 → 2024-01) → Highland (TH 2024-01 → present).
  • Platform: Tesla Model 3 platform (in-house, 2017).
  • Architecture: 400 V
  • Origin: All TH-market Model 3 are CBU-China (Giga Shanghai) — RHD line. (Autolifethailand)

Lineup events / timeline

Date Event
2022-12-07 TH brand launch + Model 3 order books open — RWD ฿1,759,000 / Long Range AWD ฿1,999,000 / Performance ฿2,309,000 (all pre-Highland MY2023, NMC battery on LR/Performance, LFP on RWD). 2,000+ orders in 48 hours. (Paultan; Autolifethailand)
2023-01-19 First batch of ~2,000 Model 3 + Y arrives at Laem Chabang port.
2023-02-11 First customer deliveries at Paseo Ramkhamhaeng. (Tesmanian)
2023-06 First price cut (round 2 promo) — [unverified specifics] (referenced by Aug 2023 article as the immediately-preceding round)
2023-08 Round 3 cut — RWD ฿1,659,000 (−฿100k), LR ฿1,879,000 (−฿120k), Performance ฿2,059,000 (−฿250k = −10.8 %). Required delivery by 2023-08-31; free first-class insurance via Tisco/Krungsri/Kiatnakin/Kasikornbank. (Autolifethailand; AutoBuzz)
2023-10-03 Model 3 Highland pre-order opens in Thailand — RWD ฿1,599,000 / LR AWD ฿1,899,000. Pre-Highland MY2023 trims discontinued. (Paultan)
2024-01-30 Highland Thailand launch confirmation (price page updated) — RWD ฿1,599,000 / LR AWD ฿1,899,000. First Highland deliveries to TH customers Feb 2024. (Autolifethailand; Drive Tesla)
2024-04-24 Performance AWD (Highland) launched in Thailand at ฿2,149,000. Restored Performance trim to lineup (pre-Highland Performance dropped Oct 2023; Highland Performance added April 2024 globally + TH). (Autolifethailand; Nation Thailand)
2024-06-04 Performance bumped to ฿2,199,000 (+฿50k); RWD ฿1,599,000 + LR AWD ฿1,899,000 unchanged. (Autolifethailand)
2025-10-03 Lineup rebrand to "Premium" naming — adds Premium Long Range RWD at ฿1,599,000 (NEW trim slot). Existing trims renamed: RWD → Premium RWD ฿1,439,000 (−฿160k cut); LR AWD → Premium Long Range AWD ฿1,799,000 (−฿100k); Performance AWD → Premium Performance AWD ฿2,099,000 (−฿100k). (Motorist Thailand)
2026-01-09 Model 3 Standard RWD launched at ฿1,149,000 — new entry trim with decontented interior (manual steering wheel, no panoramic roof, 18″ Prismata wheels, 7 speakers, 534 km WLTP, 175 kW DC). Most affordable Tesla in TH history. Premium Long Range AWD trim DISCONTINUED at same time. Current 4-trim lineup: Standard ฿1,149k / Premium RWD ฿1,439k / Premium LR RWD ฿1,599k / Premium Performance AWD ฿2,099k. (Paultan; Thairath EN; Autolifethailand)

Trims — current (MY2026 Highland)

Model 3 Standard RWD — standard-rwd (current) ฿1,149,000

Spec Value Source
Launch MSRP (2026-01-09) ฿1,149,000 Autolifethailand
Current MSRP (May 2026) ฿1,149,000 same
Battery (kWh) 57.5 LFP (Lithium iron phosphate, CATL) same
Battery chemistry LFP same
Voltage architecture 400 V derived (Tesla 400V platform)
Range (WLTP) 534 km same
Drive RWD same
Rear motor 220 kW (~295 hp) [unverified — Standard derated] derived from EV-Database
0–100 km/h 6.2 s same
Top speed 201 km/h same
AC charging 11.5 kW (Type 2) same
DC charging peak 175 kW (CCS2 / Tesla Supercharger) same
V2L not equipped (Tesla cars do not offer V2L on Model 3) EV-Database
Connectors Type 2 + CCS2 same
Seats 5 same
Wheels 18″ Prismata (fully covered, lower-cost design) Paultan
Tire spec 235/45 R18 [unverified] derived
L × W × H 4,720 × 1,933 × 1,441 mm Autolifethailand
Wheelbase 2,875 mm same
Ground clearance 138 mm same
Curb weight ~1,760 kg [unverified] derived
Frunk capacity ~88 L [unverified] derived from EV-Database
Drag coefficient (Cd) 0.219 Tesla global spec
Decontented features vs Premium RWD (justifies −฿290k delta)
  • Manual steering-wheel adjustment (no power tilt/telescope)
  • No panoramic glass roof (solid steel roof)
  • No front passenger seat heating
  • 7 speakers (vs 17 on Premium)
  • 18″ Prismata wheels (fully covered, no aero refinement of Photon)
  • Single-pane rear glass (no acoustic laminated)
  • Vegan-leather + fabric seats (vs full vegan-leather on Premium)
  • Single-density rear seat foam
  • No HEPA cabin filtration

Model 3 Premium RWD — premium-rwd (current) ฿1,439,000

Spec Value Source
Launch MSRP (2025-10-03 as rebrand of 2024 RWD) ฿1,439,000 Motorist Thailand
Previous identity "Model 3 RWD" 2023-10 → 2025-10, MSRP ฿1,599,000 then ฿1,599k/฿1,659k cycle Autolifethailand
Battery (kWh) 57.5 LFP (CATL) Autolifethailand
Range (WLTP) 513 km same
Drive RWD same
Rear motor 208 kW / 283 hp / 420 Nm same
0–100 km/h 6.1 s same
Top speed 201 km/h same
AC charging 11.5 kW (Type 2) same
DC charging peak 170 kW (CCS2) same — note: Standard's 175 kW is the new V4-tuned figure; Premium RWD spec sheet still lists 170
Wheels 18″ Photon (standard) or 19″ Nova (+option) same
L × W × H 4,720 × 1,933 × 1,441 mm same
Wheelbase 2,875 mm same

Model 3 Premium Long Range RWD — premium-lr-rwd (current) ฿1,599,000

The single-motor long-range variant added in October 2025 to fill the gap left by Premium LR AWD's eventual discontinuation. Uses the NMC 84.7 kWh pack with single-motor RWD drivetrain — a configuration not previously offered by Tesla globally until the Standard-launch refactor (Oct 2025). 661 km WLTP makes it the longest-range Model 3 on the TH price list.

Spec Value Source
Launch MSRP (2025-10-03) ฿1,599,000 Motorist Thailand; Autolifethailand (Model Y Long Range RWD article cross-references TH lineup)
Battery (kWh) 84.7 NMC (LG Chem 4680 — Giga Shanghai-spec) [unverified — could be CATL NMC] EV-Database
Range (WLTP) 750 km (claimed by Tesla TH); EV-Database lists 702 km for similar global spec Autolifethailand Model 3 Standard article
Drive RWD (single rear motor) same
Rear motor 239 kW / 320 hp / 450 Nm derived global spec
0–100 km/h 5.2 s same
Top speed 201 km/h same
AC charging 11.5 kW same
DC charging peak 250 kW (CCS2 / Supercharger V3+ / V4) same
Wheels 18″ Photon or 19″ Nova same

Model 3 Premium Performance AWD — premium-performance-awd (current) ฿2,099,000

Spec Value Source
Launch MSRP (2024-04-24) ฿2,149,000 Autolifethailand
Price-bump (2024-06-04) ฿2,199,000 (+฿50k) Autolifethailand
Current MSRP (since 2025-10-03) ฿2,099,000 (−฿100k from 2024-06 peak) Motorist Thailand; Autolifethailand
Battery (kWh) 79.0 (75.0 usable) NMC Autolifethailand
Range (WLTP) 528 km same
Drive AWD (dual motor — front + rear) same
Combined power 343 kW / 460 hp same
Combined torque 723 Nm same
0–100 km/h 3.1 s (Tesla figure; with 1-foot rollout subtracted) same
Top speed 262 km/h same
AC charging 11.5 kW same
DC charging peak 250 kW same
Wheels 20″ Warp forged (Pirelli P Zero 235/35 R20 front + 275/30 R20 rear) same
Ground clearance 128 mm (10 mm lower than non-Performance) same
Cargo (trunk + frunk) 682 L total same
L × W × H 4,720 × 1,933 × 1,441 mm same
Wheelbase 2,875 mm same
Distinctive equipment (vs Premium LR AWD)
  • 460 hp tuned dual motor (vs ~346 hp on LR AWD); 723 Nm vs 493 Nm
  • 0–100 in 3.1 s vs 4.4 s
  • 20″ Warp forged wheels + Pirelli P Zero (vs 18″/19″ all-season)
  • Track Mode (separate driver-assist mode for circuit use)
  • Performance suspension (lowered 10 mm + adaptive damping)
  • Brembo brakes (vs standard fixed-caliper on lower trims)
  • Carbon-fiber spoiler

Discontinued trims (pre-Highland MY2023)

These were the launch trims Dec 2022 → Oct 2023. All discontinued at the Highland transition.

Model 3 RWD MY2023 — rwd-pre-highland (DISCONTINUED 2023-10)

  • Launch MSRP (2022-12-07): ฿1,759,000 (Autolifethailand)
  • Aug 2023 cut: ฿1,659,000
  • Battery: 57.5 kWh LFP (CATL)
  • Range: 491 km WLTP
  • Motor: 208 kW / 283 hp / 420 Nm RWD
  • 0-100: 6.1 s; Top speed: 225 km/h (note: pre-Highland Top Speed slightly higher than Highland's 201)

Model 3 Long Range AWD MY2023 — lr-awd-pre-highland (DISCONTINUED 2023-10)

  • Launch MSRP (2022-12-07): ฿1,999,000 (Autolifethailand)
  • Aug 2023 cut: ฿1,879,000
  • Battery: 75.0 kWh NMC
  • Range: 602 km WLTP (some early Tesla press 626 km — the 602 km figure is the post-rebadge / post-EPA-recalibration TH-spec)
  • Combined motor: 366 kW / 498 hp / 493 Nm AWD
  • 0-100: 4.4 s

Model 3 Performance AWD MY2023 — performance-awd-pre-highland (DISCONTINUED 2023-10)

  • Launch MSRP (2022-12-07): ฿2,309,000
  • Aug 2023 cut: ฿2,059,000
  • Battery: 75.0 kWh NMC
  • Range: 547 km WLTP
  • Combined motor: 377 kW / 513 hp / 660 Nm AWD
  • 0-100: 3.3 s; Top speed: 261 km/h

Note on Highland-Performance distinction. The Highland Performance AWD launched globally and in Thailand on 2024-04-24 — this is the "Performance" trim referenced in the current DB. The pre-Highland Performance MY2023 (sold Dec 2022 → Oct 2023) is a different trim with a different motor calibration and uses the older interior. The 2024 Performance is the Highland Performance.

Colors (Tesla Model 3 Thailand)

5 colors available via the TH configurator. Hex codes are Tesla factory paint codes:

Name (EN) Hex Notes
Pearl White Multi-Coat #ededed default (no charge)
Stealth Grey #3b3f44 added with Highland; replaces Midnight Silver Metallic
Diamond Black / Solid Black #0c0c0c premium paint, +charge
Deep Blue Metallic #1a3055 premium paint, +charge
Ultra Red #ad1414 premium paint, +charge (Highland-era; replaces "Red Multi-Coat")

Sources: Tesla TH configurator (geo-blocked from anonymous fetch but cross-referenced via ZigWheels TH); hex codes from Tesla press-kit + global Tesla color palette [unverified — needs OEM probe].

Verification matrix — Model 3

Field Mark Source Notes
2022-12-07 launch ✓ Paultan, Electrek, Autolifethailand triple-source
2022 launch MSRPs ✓ Autolifethailand primary source: 1,759k / 1,999k / 2,309k
Aug 2023 cuts ✓ Autolifethailand, AutoBuzz, TeslaNorth triple-source
Highland TH launch date 2023-10-03 (pre-order) ✓ Paultan clarifies the disputed event row dates (2024-01-01 and 2024-12-07 are both wrong in current events.json — 2023-10-03 is the pre-order open; 2024-01-30 is the price-page confirmation; Feb 2024 is the first customer deliveries).
Highland MSRPs (Jan 2024) ✓ Autolifethailand 1,599k / 1,899k
Performance Highland TH launch 2024-04-24 ✓ Autolifethailand, Nation Thailand confirms Performance returned in April 2024 (not at Oct 2023 pre-order)
2024-06 Performance bump ✓ Autolifethailand 2,149k → 2,199k
2025-10-03 rebrand + Premium LR RWD add ✓ Motorist Thailand new ฿1,599k LR RWD trim slot
2026-01-09 Standard RWD launch ✓ Paultan, Thairath EN, Autolifethailand triple-source ฿1,149k
Battery kWh (RWD = 57.5 LFP / LR + Performance = 75/79 NMC) ✓ Autolifethailand per-trim primary
Range WLTP ✓ Autolifethailand TH press uses WLTP directly (Tesla's only published standard)
0-100 figures ✓ Autolifethailand per-trim primary
Wheel sizes ✓ Autolifethailand, Paultan 18″ Prismata (Standard) / 18″ Photon (Premium) / 20″ Warp (Performance)
Highland Performance Cd 0.219 (vs pre-Highland 0.23) ✓ Tesla global
Towing capacity ✗ — Tesla Model 3 not rated for towing on TH spec
Frunk volume ◐ EV-Database 88L TH press does not break out frunk vs trunk
Color hex codes ◐ global Tesla palette not OEM-confirmed from TH page (geo-blocked)

Model Y — midsize electric SUV

The volume seller (already 69 % of TH Tesla deliveries by Dec 2025). RWD or AWD on the Tesla Model Y platform — a Model 3-derivative crossover with shared 76 % parts but taller, more upright, and heavier. 2025 "Juniper" facelift introduced March 2025 globally (Thailand 2025-04). Chinese name: 焕新版 Model Y (Juniper); internal codename: Project Juniper.

Lineage & platform

  • Generation: Pre-Juniper (TH 2022-12 → 2025-04) → Juniper (TH 2025-04 → present); Model Y L (long-wheelbase 6-seat, China-built) added 2026-03.
  • Platform: Tesla Model Y platform (shared with Model 3).
  • Architecture: 400 V
  • Origin: All TH-market Model Y are CBU-China (Giga Shanghai) — RHD line.

Lineup events / timeline

Date Event
2022-12-07 TH launch alongside Model 3 — RWD ฿1,959,000 / LR AWD ฿2,259,000 / Performance ฿2,509,000 (pre-Juniper MY2023). (Paultan; Tesla Oracle)
2023-02-11 First customer deliveries at Paseo Ramkhamhaeng. (Tesmanian)
2023-mid First price cut — Model Y dropped from ฿1,959–2,509k to ฿1,699–2,299k range (RWD ฿1,699k, LR ฿1,999k, Performance ฿2,299k) [exact date unverified — needs Autolifethailand article]
2024 Lineup stable at ฿1,699k / 1,999k / 2,299k through 2024.
2025-04-03 Model Y Juniper facelift launched in Thailand — RWD ฿1,719,000 / LR AWD ฿2,019,000 (down ฿50k from immediate predecessor Highland-era pricing). Launch Series variants (limited-run, +฿50k each, deliveries from May 2025): RWD Launch ฿1,769,000 / LR AWD Launch ฿2,069,000. Performance trim DISCONTINUED at Juniper transition (Highland Performance not re-launched in TH; the AWD remained as the top of regular lineup). (Paultan; Autolifethailand; Autolifethailand Launch Series)
2025-Q3 Juniper regular deliveries begin.
2025-Q4 (post-Oct 2025) Model Y Long Range RWD added at ฿1,849,000 — new single-motor long-range trim mirroring Model 3 Premium LR RWD. 661 km WLTP, deliveries from March 2026. (Autolifethailand)
2026-03-23 (BIMS 2026) Tesla Model Y L launched in TH — long-wheelbase 6-seat 2+2+2 variant, ฿1,999,000, Premium Long Range AWD spec. ASEAN debut at Bangkok International Motor Show. First market outside China to receive Model Y L (alongside ANZ rollout). Undercuts standard Model Y LR AWD by ฿20k. (Paultan; Autolifethailand; electrive)

Trims — current (MY2026 Juniper)

Model Y RWD — rwd-juniper (current) ฿1,719,000

Spec Value Source
Launch MSRP (2025-04-03) ฿1,719,000 Autolifethailand
Battery (kWh) 62.5 (57.5 usable) LFP (CATL) same
Range (WLTP) 466 km same
Drive RWD same
Rear motor 220 kW / ~299 hp EV-Database; EVSpecsHub
0–100 km/h 5.9 s Autolifethailand
Top speed 201 km/h same
AC charging 11 kW same
DC charging peak 175 kW (CCS2 / Supercharger V3+) same
DC 15-min 229 km added same
Wheels 19″ Crossflow (standard) or 20″ Helix 2.0 (+฿80,000) same
L × W × H 4,790 × 1,982 × 1,624 mm same
Wheelbase 2,890 mm same
Ground clearance 167 mm same
Seats 5 same

Model Y Long Range RWD — lr-rwd-juniper (current) ฿1,849,000

Spec Value Source
Launch MSRP (2025-Q4 announcement, deliveries Mar 2026) ฿1,849,000 Autolifethailand
Battery (kWh) 84.7 NMC same
Range (WLTP) 661 km same
Drive RWD (single rear motor) same
0–100 km/h 5.6 s same
DC charging peak 250 kW same
DC 15-min 267 km added same
AC charging 11 kW same

Model Y Long Range AWD — lr-awd-juniper (current) ฿2,019,000

Spec Value Source
Launch MSRP (2025-04-03) ฿2,019,000 Autolifethailand
Launch Series (limited, +฿50k) ฿2,069,000 (deliveries May 2025) Autolifethailand
Battery (kWh) 78.4 (75.0 usable) NMC Autolifethailand
Range (WLTP) 551 km same
Drive AWD (dual motor) same
Combined motor ~378 kW / 514 hp [unverified — TH press cites 514 hp; Tesla global lists different figure for Juniper LR] TH press
0–100 km/h 4.8 s (regular) / 4.3 s (Launch Series tuning) same
Top speed 201 km/h same
AC charging 11 kW same
DC charging peak 250 kW same
DC 15-min 266 km added same
Wheels 19″ Crossflow / 20″ Helix 2.0 (+option) same

Model Y L Premium Long Range AWD — model-y-l-premium-awd (current, but separate model in DB) ฿1,999,000

The long-wheelbase 6-seat variant — a separate model in the Tesla nomenclature (not just a Y trim). Effectively a 3-row Y for larger Thai families that previously had to step up to BMW iX or Mercedes EQE SUV for 3-row BEV options. Launched in Thailand BEFORE Malaysia, as ASEAN debut at BIMS 2026. Critical for DB modelling: treat as its own model with slug model-y-l, OR as a Model Y trim with body_type: large_suv and seats: 6 — research note: the Tesla global naming convention treats Model Y L as a separate model (distinct configurator entry from Model Y), so the evth DB should likely follow suit. Existing DB row #560 already separates it.

Spec Value Source
Launch MSRP (2026-03-23) ฿1,999,000 Paultan; Autolifethailand
Battery (kWh) 82 NMC Paultan
Range (WLTP) 681 km same
Drive AWD (dual motor) same
Combined motor 340 kW / 462 PS same
0–100 km/h 5.0 s same
Top speed 201 km/h same
AC charging 11 kW Autolifethailand
DC charging peak 250 kW same
DC 15-min 288 km added same
Seats 6 (2+2+2) with captain chairs in row 2 + electric-fold row 3 same
Wheels 19″ Machina 2.0 same
L × W × H 4,969 × 1,982 × 1,668 mm (+177 mm L / +44 mm H vs Y) Paultan
Wheelbase 3,040 mm (+149 mm vs Y) same
Ground clearance 169 mm same
Trunk (3rd row up) ~322 L [unverified] derived
Trunk (seats folded) 2,539 L Autolifethailand
Vehicle warranty 4 yr / 80,000 km same
Battery warranty 8 yr / 192,000 km same

Discontinued trims (pre-Juniper MY2023)

Model Y RWD MY2023 — rwd-pre-juniper (DISCONTINUED 2025-04)

  • Launch MSRP (2022-12-07): ฿1,959,000 (Tesla Oracle)
  • Mid-2023 cut: ฿1,699,000 (−฿260k)
  • Battery: 60 kWh LFP (CATL)
  • Range: 510 km WLTP (some 2023 press 455 km — TH-spec is 510 per official launch press)
  • Motor: 220 kW / ~299 hp RWD
  • 0-100: 6.9 s (slower than Highland Model 3 RWD due to ~1,920 kg curb weight)

Model Y Long Range AWD MY2023 — lr-awd-pre-juniper (DISCONTINUED 2025-04)

  • Launch MSRP (2022-12-07): ฿2,259,000
  • Mid-2023 cut: ฿1,999,000 (−฿260k)
  • Battery: 75 kWh NMC
  • Range: 623 km WLTP at launch (some EU-spec figures 533 km)
  • Combined motor: 378 kW / 514 hp AWD
  • 0-100: 5.0 s

Model Y Performance AWD MY2023 — performance-awd-pre-juniper (DISCONTINUED 2025-04)

  • Launch MSRP (2022-12-07): ฿2,509,000
  • Mid-2023 cut: ฿2,299,000 (−฿210k)
  • Battery: 75 kWh NMC
  • Range: 582 km WLTP at launch
  • Combined motor: 393 kW / 534 hp AWD
  • 0-100: 3.7 s (Performance was the bigger 0-100 jump on Y because the base Y RWD is heavy)
  • Performance NOT continued into the Juniper lineup in TH. Tesla launched a Juniper Performance globally in late 2025 but as of May 2026 it is not on the TH price list.

Colors (Tesla Model Y Thailand — Juniper era)

Name (EN) Hex Notes
Pearl White Multi-Coat #ededed default (no charge)
Quicksilver #bcc2c8 Juniper-era addition
Stealth Grey #3b3f44 replaces older Midnight Silver Metallic
Diamond Black / Solid Black #0c0c0c premium paint
Glacier Blue #5a7da3 Juniper-era; replaces older Deep Blue
Ultra Red #ad1414 premium paint

Source: ZigWheels TH lists 5 colors; the 6th (Pearl White default) is universally available. Hex codes derived from global Tesla palette [unverified — needs OEM probe].

Verification matrix — Model Y

Field Mark Source Notes
2022-12-07 launch ✓ Paultan, Tesla Oracle, Tesmanian triple-source
2022 launch MSRPs ✓ Paultan, Tesla Oracle 1,959k / 2,259k / 2,509k
Mid-2023 cuts to 1,699/1,999/2,299 ◐ secondary (RODFAIFA + financial-table aggregators) exact date unverified — no Autolifethailand article surfaced for the Model Y mid-2023 cut; primary search needed
Juniper TH launch 2025-04-03 ✓ Paultan, Autolifethailand (the events.json row says 2025-03-26 — that is the BIMS announcement date; 2025-04-03 is the official price announcement. Both can coexist as separate events.)
Juniper MSRPs ✓ Autolifethailand 1,719k / 2,019k
Launch Series ✓ Autolifethailand 1,769k / 2,069k
Model Y LR RWD ฿1,849k ✓ Autolifethailand new Q4 2025 trim
Model Y L launch 2026-03-23 (BIMS 2026) ✓ Paultan, Autolifethailand, electrive triple-source
Battery kWh per trim ✓ Autolifethailand 62.5 LFP (RWD) / 78.4 NMC (LR AWD) / 84.7 NMC (LR RWD) / 82 NMC (Y L)
Range WLTP ✓ Autolifethailand per-trim primary
0-100 figures ✓ Autolifethailand per-trim primary
Wheel sizes ✓ Autolifethailand 19″ Crossflow / 20″ Helix 2.0 (Y); 19″ Machina 2.0 (Y L)
Color hex codes ◐ global Tesla palette not OEM-confirmed from TH page
2025 Performance status ✓ TH press absence Juniper Performance not on TH price list as of May 2026

Cross-model lineup history

Date Event
2022-04-25 Tesla (Thailand) Co., Ltd. registered (capital ฿3M)
2022-12-07 Brand launch + Model 3 + Model Y order books open (RWD/LR/Performance × 2 = 6 trims)
2023-01-19 First ~2,000 Tesla CBU cars arrive at Laem Chabang port
2023-02 First V3 Supercharger opens (Bangkok)
2023-02-11 First customer deliveries at Paseo Ramkhamhaeng
2023-06 Model 3 round-2 price cut [date unverified]
2023-08 Model 3 round-3 cut — RWD ฿1,659k / LR ฿1,879k / Performance ฿2,059k
2023-08 Tesla Center Paseo Ramkhamhaeng full opening — first showroom + service + body-shop
2023-10-03 Model 3 Highland pre-order opens — RWD ฿1,599k / LR AWD ฿1,899k; pre-Highland Model 3 discontinued
2023-mid Model Y mid-2023 price cut — RWD ฿1,699k / LR ฿1,999k / Performance ฿2,299k
2023-12 EmSphere Flagship Store opens (with mall)
2024-01-30 Model 3 Highland TH price page officially confirmed
2024-02 First Model 3 Highland customer deliveries
2024-04-24 Model 3 Performance Highland launched at ฿2,149k
2024-06-04 Model 3 Performance bumped to ฿2,199k
2025-03-26 (BIMS 2025) Model Y Juniper announcement at BIMS
2025-04-03 Model Y Juniper official prices — RWD ฿1,719k / LR AWD ฿2,019k; Performance discontinued
2025-05 First Model Y Juniper Launch Series deliveries
2025-2026 Q3 2025 regular Juniper deliveries begin
2025-09-26 Tesla Center Rama 5 opens + first V4 Supercharger in TH (250 kW peak, longer cables); network at 32 sites / 193 Superchargers + 13 Destination
2025-10-03 Model 3 "Premium" rebrand + Premium LR RWD added at ฿1,599k; Premium RWD ฿1,439k / LR AWD ฿1,799k / Performance AWD ฿2,099k
2025-Q4 Model Y Long Range RWD added at ฿1,849k (deliveries Mar 2026)
2025 One Bangkok Experience Center opens
2025-12-30 Supercharger network: 38 sites
2026-01-09 Model 3 Standard RWD launched at ฿1,149k (cheapest Tesla in TH history); Model 3 Premium LR AWD discontinued
2026-03-23 (BIMS 2026) Tesla Model Y L launched at ฿1,999k — first market outside China

Sales / market position

  • 2023 sales: 8,206 units (Tesla = 4th BEV brand behind BYD, MG, Neta) (Drive Tesla Canada).
  • 2024 sales: [unverified — needs DLT data]. Industry-wide BEV sales dipped −8 % in 2024 amid buyer wait-for-discount behaviour.
  • 2025 sales: Significant growth — Q1 2025 Model Y registrations +59 % vs Q4 2024; April→May 2025 Tesla registrations +1,035 % (low base from Q1 dip). H1 2025 total Thai EV market 57,327 units (+52 % YoY) at 18.94 % EV share.
  • December 2025: 473 units (1.3 % market share). 69 % Model Y / 31 % Model 3. (Note: Thailand total BEV market in 2025 ~150,000 units → Tesla full-year would be ~5,000–7,000 units if Dec rate is typical — down from 2023's 8,206.) (Roland Pircher / X)
  • BEV market rank (May 2026): #6 or #7 BEV brand behind BYD (38.5 % share), MG, Neta, Changan, GWM, Aion (KPMG TH EV outlook Aug 2025).
  • Tesla's structural disadvantage in TH: all cars are CBU above the EV3.0 / EV3.5 subsidy ceiling for non-CKD vehicles (฿2M for non-CKD, ฿1.5M for CKD-eligible with 40 %+ local content). Tesla's launch pricing of ฿1.76M+ in 2022 missed the subsidy and forced direct price competition with subsidized Chinese-CKD rivals. The 2026-01-09 ฿1,149k Standard RWD is the first Tesla TH price point that falls within the subsidy ceiling — but is still CBU and therefore subsidy-ineligible.
  • Notable reviews:
  • Owner community: TESLA THAILAND Facebook group — primary community gathering point (Pantip threads exist but less active than Facebook). Common praise: software, OTA updates, Supercharger network. Common complaints: 4-year vehicle warranty (vs 5–8 yr competition), CBU-only (no subsidy), limited service-center density outside Bangkok.
  • Known recalls (TH-relevant):
    • Battery pack contactor recall (Oct 2025) — Tesla globally recalled ~13,000 MY2025–2026 Model 3 + Model Y with InTiCa-solenoid contactors due to potential sudden power loss. TH cars built March-August 2025 in scope [exact TH unit count unverified]. (Electrek; Tesla Support)

Cross-model price history — Tesla TH price actions

Tesla TH has executed at least 8 distinct price actions since launch — more aggressive than any other premium-positioned brand in Thailand. Key drivers: post-EV3.0 / EV3.5 subsidy competitive pressure (Tesla ineligible because CBU > ฿2M), global Tesla price cuts cascading down, and weak Model 3 demand pre-Highland.

Date Action Cumulative shift
2022-12-07 Launch — Model 3 ฿1.76–2.31M / Model Y ฿1.96–2.51M —
2023-06 Round 2 cut (Model 3) [details unverified] −5 % approx
2023-08 Round 3 cut (Model 3) — RWD −฿100k / LR −฿120k / Performance −฿250k −6–11 % from launch
2023-mid Model Y first cut — RWD −฿260k / LR −฿260k / Performance −฿210k −9–13 % from launch
2023-10-03 Model 3 Highland pre-order — RWD ฿1,599k (−9 % from launch) / LR ฿1,899k (−5 %) discount via product transition
2024-04-24 Model 3 Performance Highland returns at ฿2,149k (vs 2023 ฿2,309k = −7 %) post-Highland Performance lifecycle restart
2024-06-04 Model 3 Performance bump +฿50k → ฿2,199k mild correction
2025-04-03 Model Y Juniper — RWD ฿1,719k (+฿20k vs MY2023 final ฿1,699k) / LR AWD ฿2,019k (+฿20k vs ฿1,999k) flat / mild lift via product transition
2025-10-03 Model 3 "Premium" rebrand + cuts — RWD ฿1,439k (−฿160k from ฿1,599k!) / LR AWD ฿1,799k (−฿100k) / Performance ฿2,099k (−฿100k) aggressive cut
2026-01-09 Model 3 Standard ฿1,149k — new entry trim, decontented −34.7 % from Dec 2022 RWD launch price; below pre-Highland Performance starting point

Net effect: A Thai consumer in May 2026 can buy a Tesla Model 3 Standard RWD for ฿1,149,000 — −34.7 % below the original Model 3 RWD launch price of ฿1,759,000 in Dec 2022. Across the Model 3 line, average MSRP is down −18 % to −34 % depending on trim positioning. Model Y prices are flat-to-up via the Juniper refresh (refresh added +฿20k vs MY2023 final discounts), but the new Model Y Long Range RWD at ฿1,849k is −7 % below the pre-Juniper LR AWD's discounted price (฿1,999k mid-2023 → ฿2,019k Juniper) and −18 % below the 2022 launch price of ฿2,259k.

Models NOT in scope for evth

These Tesla models are not sold in Thailand and any existing DB rows are pre-Phase-1 drift to be deleted in the pre-seed cleanup:

Model TH status Source / rationale
Cybertruck Not sold in TH Not on tesla.com/th_th configurator; no homologation announcement; LHD-only globally
Model S Not sold in TH Not on configurator; CBU pricing would be > ฿4M making it noncompetitive vs Mercedes EQS / BMW i7
Model X Not sold in TH Not on configurator; same rationale as Model S
Tesla Semi Not sold in TH Commercial vehicle, US-only as of May 2026
Roadster (2026 gen) Not on TH price list Not in production globally yet

Known DB drift / cleanup actions

Per the existing brand audit (db/seed/brands.json Tesla section plus existing trim rows #10, #11, #61, #62, #63, #122, #125, #560, #561, #562, #563), the following pre-seed cleanup is required:

Drift rows to DELETE

  1. Trim #61 Cybertruck — not sold in TH. Delete.
  2. Trim #62 Model S — not sold in TH. Delete.
  3. Trim #63 Model X — not sold in TH. Delete.

Model 3 reconciliation (5 rows currently exist for what should be ~6 trim rows: 4 current + 2–3 discontinued historical)

The current DB has:

  • #561 "Standard MY2026 ฿1,149k" — KEEP, rename slug to standard-rwd
  • #562 "Premium Long-Range MY2025 ฿1,599k" — RENAME to premium-lr-rwd, update MY2026
  • #563 "Performance AWD MY2024 ฿2,099k" — RENAME to premium-performance-awd, update MY2026 (price-history: launched MY2024 at ฿2,149k → ฿2,199k Jun 2024 → ฿2,099k Oct 2025)
  • #122 "RWD MY2026 discontinued ฿1,599k" — RENAME to premium-rwd, update MSRP to ฿1,439k (current), mark NOT discontinued
  • #10 "RWD MY2026 ฿1,499k launch ฿1,599k" — This row is the older pre-Standard "RWD" trim that was the entry-level until 2026-01-09. MERGE with #122 as both represent the same evolved "Premium RWD" lineage. Keep one canonical row.

Target state for Model 3 (current trims):

  • standard-rwd MY2026 ฿1,149,000 (launch 2026-01-09)
  • premium-rwd MY2026 ฿1,439,000 (previously "RWD"; renamed at 2025-10-03)
  • premium-lr-rwd MY2026 ฿1,599,000 (launched 2025-10-03)
  • premium-performance-awd MY2026 ฿2,099,000 (Highland Performance lineage)

Discontinued trims to ADD (for price-history + predecessor chain):

  • rwd-pre-highland MY2023 (launch ฿1,759k → discontinued 2023-10)
  • lr-awd-pre-highland MY2023 (launch ฿1,999k → discontinued 2023-10)
  • performance-awd-pre-highland MY2023 (launch ฿2,309k → discontinued 2023-10)
  • premium-lr-awd MY2024–2025 (existed 2023-10 → 2026-01; discontinued at Standard launch)

Model Y reconciliation (3 rows currently exist for what should be 4 current + 3 discontinued)

The current DB has:

  • #560 "L Long-Range AWD MY2026 ฿1,999k" — KEEP as separate model model-y-l OR keep as Model Y trim l-premium-awd. Recommendation: keep as separate model model-y-l since Tesla's own naming treats it as a separate model.
  • #125 "Rear Wheel Drive MY2026 ฿1,719k" — KEEP, rename slug to rwd-juniper
  • #11 "RWD MY2026 ฿1,699k launch ฿1,799k" — Drift. The ฿1,699k figure is the mid-2023 pre-Juniper RWD price; this is the old "Model Y RWD MY2023" trim. Either delete or repurpose as rwd-pre-juniper (discontinued 2025-04).

Target state for Model Y (current trims):

  • rwd-juniper MY2026 ฿1,719,000 (launch 2025-04-03)
  • lr-rwd-juniper MY2026 ฿1,849,000 (launched 2025-Q4, deliveries Mar 2026)
  • lr-awd-juniper MY2026 ฿2,019,000 (launch 2025-04-03)

Discontinued trims to ADD:

  • rwd-pre-juniper MY2023 (launch ฿1,959k → mid-2023 cut to ฿1,699k → discontinued 2025-04)
  • lr-awd-pre-juniper MY2023 (launch ฿2,259k → ฿1,999k → discontinued 2025-04)
  • performance-awd-pre-juniper MY2023 (launch ฿2,509k → ฿2,299k → discontinued 2025-04)

For Model Y L (separate model):

  • model-y-l model with single trim premium-lr-awd MY2026 ฿1,999,000 (launch 2026-03-23)

Event row corrections

The existing events.json has two Tesla Model 3 Highland events with inconsistent dates:

  • 2024-12-07 "facelift" — WRONG date. Update to 2023-10-03 (pre-order open) OR 2024-01-30 (price confirmation) — 2024-01-30 is the recommended canonical date because that's when the page was confirmed and deliveries began the next week.
  • 2024-01-01 — Also imprecise; replace with 2024-01-30.

The Model Y Juniper event:

  • 2025-03-26 — This is the BIMS announcement date. The official price publication is 2025-04-03. Keep 2025-03-26 as the announcement event, ADD 2025-04-03 as the pricing event, OR consolidate to 2025-04-03.

Events to ADD

  • 2022-04-25 brand-ref tesla — entity registration
  • 2022-12-07 brand-ref tesla — brand launch
  • 2023-02-11 brand-ref tesla — first customer deliveries
  • 2023-08 model-ref tesla:model-3 — round-3 price cut
  • 2023-08 brand-ref tesla — Tesla Center Paseo Ramkhamhaeng opens
  • 2023-mid model-ref tesla:model-y — first price cut [date needs verification]
  • 2023-12 brand-ref tesla — EmSphere Flagship Store opens
  • 2024-02 model-ref tesla:model-3 — first Highland deliveries
  • 2024-04-24 model-ref tesla:model-3 — Performance Highland launch
  • 2024-06-04 model-ref tesla:model-3 — Performance price bump
  • 2025-03-26 model-ref tesla:model-y — Juniper BIMS announcement
  • 2025-04-03 model-ref tesla:model-y — Juniper price publication
  • 2025-09-26 brand-ref tesla — Tesla Center Rama 5 + first V4 Supercharger
  • 2025-10-03 model-ref tesla:model-3 — Premium rebrand + LR RWD added + price cuts
  • 2025-Q4 model-ref tesla:model-y — Long Range RWD added
  • 2026-01-09 model-ref tesla:model-3 — Standard RWD launch + LR AWD discontinuation
  • 2026-03-23 model-ref tesla:model-y-l — Model Y L Thailand launch (BIMS 2026)

Price history seeds (~30+ data points)

  • Model 3 pre-Highland: 3 trims × (launch 2022-12 + Aug-2023 cut) = 6 points
  • Model 3 Highland: 4 trims × ~2–4 actions each = ~12 points (launch / 2025-10 / 2026-01 / etc.)
  • Model Y pre-Juniper: 3 trims × (launch 2022-12 + mid-2023 cut) = 6 points
  • Model Y Juniper: 3 trims × ~2 actions = 6 points
  • Model Y L: 1 trim × 1 point = 1 point

Open research items

# Item Mark Notes
1 Model 3 round-2 cut June 2023 exact date + amounts ✗ Referenced by Autolifethailand Aug 2023 article as "round 3" implying prior round 2 in June 2023 — but no surfaced article for round 2. Needs archive.org probe of tesla.com/th_th from 2023-06-01 → 2023-07-31.
2 Model Y mid-2023 price cut exact date ✗ Aggregator data shows ฿1,699k / ฿1,999k / ฿2,299k pricing was reached in 2023 (probably alongside Model 3 Aug 2023 cut) but no Autolifethailand article surfaced. Needs primary-source verification.
3 2024 full-year Tesla TH DLT registrations ✗ Industry sources reference 2023 (8,206 units) and partial 2025 figures but full-year 2024 unverified. Needs DLT monthly data or HeadLightMag/Motoring News annual summary.
4 2025 full-year Tesla TH DLT registrations ✗ Dec 2025 monthly figure (473 units, 1.3 % share) is the only data point. Full-year needs DLT compile.
5 Model 3 Standard motor kW exact figure ◐ Tesla TH press lists 0–100 6.2 s + 175 kW DC + 534 km but does not break out motor kW. EV-Database global Standard spec lists ~220 kW. Carrying 220 kW with [unverified] flag.
6 Model 3 Premium LR RWD pack chemistry (NMC LG 4680 vs CATL NMC) ◐ Global EV-Database split lists two variants (LG vs CATL); TH-spec cell supplier unverified. Default to "NMC, supplier unverified".
7 Model Y L Premium 3rd-row trunk volume (seats up) ◐ TH press only quotes 2,539 L (seats folded). 3rd-row-up figure derived.
8 Model Y Juniper Performance trim TH status ✓ Confirmed NOT on TH price list as of May 2026 — global Juniper Performance launched late 2025 but not announced for TH.
9 Model 3 + Y color hex codes from TH OEM page ◐ tesla.com/th_th geo-blocked from anonymous fetch. Hex codes carried from global Tesla palette. Needs Playwright probe.
10 Supercharger station count May 2026 ◐ Last verified figure 38 stations at 2025-12-30. Pace of 1/month implies ~42 in May 2026. Needs tesla.com/th_th probe.
11 Tesla TH service center count (mobile + fixed) ✗ Only the 2 Tesla Centers (Paseo + Rama 5) confirmed fixed. Tesla TH operates Mobile Service technicians but no published headcount.
12 Total Cybertruck / Model S / Model X clarification ✓ Confirmed NOT sold; legacy DB rows are drift.
13 Model 3 Performance Highland date — events.json says 2024-12-07 facelift ✗ events.json row "2024-12-07" is wrong. The Highland facelift launched in TH on 2023-10-03 (pre-order) → 2024-01-30 (price confirmation) → Feb 2024 (deliveries). The 2024-12-07 date corresponds to nothing in the Tesla TH timeline that I could verify. Suspect this was a placeholder anniversary date entered to events.json. Action: delete the 2024-12-07 row, add 2024-01-30 as the Highland TH launch event.
14 Tesla TH 2024-12-07 anniversary event ◐ Unclear whether there was a press release on the 2nd anniversary of the brand launch (Dec 2022 → Dec 2024). If so, it may have been a sales milestone rather than a Highland facelift event. Needs primary-source check.
15 Charging-network partnerships (PEA VOLTA, EleX, ChargeNow) ✓ Confirmed NONE as of May 2026. Tesla TH operates closed proprietary network.

All sources

Primary TH press

Primary international press (TH-relevant)

Corporate / regulatory

Spec aggregators / global Tesla pages

Market data / industry context

Community

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