Mazda

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ผู้นำเข้า: Mazda Sales (Thailand) Co., Ltd.
Distributors: Mazda Sales (Thailand) Co., Ltd.
Official Mazda distributor in Thailand

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2026-12-31
subsidy change
EV3.5 local-production offset deadline (1:2 by end-2027)
Final deadline for EV3.5 participants to meet the 1:2 local-production offset (one EV imported in 2024 → two produced locally by end-2027). Determines whether brands can keep EV3.5 pricing in the years that follow.
2026-09-30
announcement
Cabinet decision expected on higher excise for imported (CBU) EVs
Ten industry associations led by TAPMA and EVAT petitioned on 14 May 2026 to raise excise on Chinese CBU EVs to 32%, or widen the imported-vs-local gap well beyond today's 8 points (2% locally assembled vs 10% imported). The Finance Ministry's package is expected to reach Cabinet within September 2026; importers have warned of 25-30% retail increases if it passes as requested. Date is the end of the stated window, not a confirmed sitting date. Affects CBU models only - locally assembled EVs are not exposed.
2026-08-31
subsidy change
EV3.5 1:1 local-production deadline for 2024 imports
Manufacturers who imported CBU EVs under EV3.5 in 2024 must complete 1:1 local production by 31 December 2026 to avoid penalties. Some brands extending the deadline. Affects pricing of locally-assembled vs CBU stock through 2026.
2025-11-10
subsidy change
80% annual road-tax discount for BEV expires
The 80% reduction on annual road tax for new factory-built BEVs registered between 1 Oct 2022 and 10 Nov 2025 stops accepting new entrants. Existing registrations keep the discount for the remaining year of validity.
2025-07-22
subsidy change
EV Board adjusts EV3 / EV3.5 to favour exports
BoI/EV Board updates measures to encourage Thailand-built EV exports as cumulative supply-chain investment passes ฿137 billion. Local-production offset rules tightened. BEV registrations reported up 59% YoY for the first 9 months of 2025; cumulative EV3/EV3.5 registrations exceed 238,000 vehicles.
2024-02-01
subsidy change
Thailand EV3.5 subsidy package takes effect
Replaces EV3.0 — reduced per-vehicle subsidies and tighter local-production requirements through 2027.
2024-01-02
subsidy change
EV3.5 effective date
EV3.5 measures legally take effect. EV3.0 subsidies sunset for new applicants; existing EV3.0 commitments still valid. Thai EV market sees inventory clearance pricing as manufacturers pivot.
2024-01-01
subsidy change
Excise-tax cut for BEV ≤฿7M extended through 2027
Battery EVs priced up to ฿7,000,000 continue paying 2% excise (down from 8%) under EV3.5, extending the EV3.0 baseline.
2023-12-19
subsidy change
Cabinet approves EV3.5 — successor scheme
Successor 4-year package replacing EV3.0. Subsidy bands tightened: passenger BEV ≤฿2M with battery ≥50kWh receives ฿50,000–100,000; <50kWh receives ฿20,000–50,000; pickups ฿50,000–100,000; motorcycles ฿5,000–10,000. Excise stays at 2% for BEVs ≤฿7M. CBU import duty reduced up to 40% in 2024–2025. Local production offset: 1:2 by 2026, 1:3 by 2027.
2022-03-21
subsidy change
EV3.0 takes effect — first subsidies disbursed
EV3.0 measures legally in force. Manufacturers begin signing MOUs with the Excise Department to access subsidies; passed-through to customer-facing prices over the following months.
2022-02-15
subsidy change
EV3.0 package approved by Thai cabinet
Initial 3-year EV incentive package: per-unit subsidy of ฿70,000–150,000 for passenger BEVs based on battery size, excise tax cut from 8% to 2%, import-duty reduction up to 40% for CBUs, with 1:1 local-production offset by 2024 (extended to end-2025).

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Mazda in Thailand (BEV scope)

Source of truth for the mazda brand (BEV only). Seeded from db/seed-mazda.ts. Mazda is a long-established ICE brand in Thailand; evchu tracks only its electric models. The 6e is its first BEV here.

At a glance

Distributor: Mazda Sales (Thailand) Co., Ltd.
First BEV: 6e — launched at BIMS 2026 (2026-03-24)
Models on sale (2026-05): 6e (electric fastback sedan)
Price band: ฿1,169,000 (Premium) – ฿1,199,000 (Exclusive)

The 6e is the export name for the Mazda EZ-6, a product of the Changan–Mazda JV that shares its platform/bones with the Deepal L07/SL03 (so it's a close cousin of the Deepal L07 evchu already tracks — but with a larger 77.9 kWh pack and Mazda's own styling/tuning). CBU from China.

6e — electric fastback sedan (NeoFastback)

RWD single-motor liftback sedan. Two trims, same powertrain, differing on equipment.

Trims

Trim	MSRP	Battery	Range (NEDC→WLTP)	Drive	Power	0–100
6e Premium	฿1,169,000	77.9 kWh NMC	654 → ~510 km	RWD	190 kW (258 PS)	~7.6 s
6e Exclusive	฿1,199,000	77.9 kWh NMC	654 → ~510 km	RWD	190 kW (258 PS)	~7.6 s

258 PS / 290 Nm rear motor; DC fast-charge 30→80% in ~15 min; 50″ AR-HUD; 14.6″ touchscreen; L2 ADAS; panoramic roof.
Verified prices: Autolifethailand, HeadlightMag (฿1,169,000–1,199,000, 77.9 kWh, 654 km NEDC).

6e Exclusive — standard equipment

Itemised from the Checkraka 6e Exclusive listing (the per-trim Exclusive page). HeadlightMag notes the upholstery split (Exclusive = brown leather + diamond-cut suede vs Premium two-tone black-brown).

Exterior: 19″ alloy wheels (245/45 R19); full LED lighting (signature headlights, DRL, through-flow taillights); panoramic sunroof with UV/heat coating; flush door handles; speed-actuated electric rear spoiler; rain-sensing wipers.
Interior: Nappa leather + suede upholstery (brown / diamond-cut suede on Exclusive); heated leather-wrapped steering wheel (tilt/telescopic); dual-zone climate; auto-dimming rear-view mirror; electric sunshades with illuminated vanity mirrors.
Tech: 14.6″ central touchscreen; 50″ AR head-up display; multi-zone (4-seat) voice command + gesture control; Bluetooth app-based keyless entry with key sharing.
ADAS / safety: 360° see-through camera with front/rear sensors; AEB; forward collision warning; lane-keep + lane-departure prevention; blind-spot + rear cross-traffic alert; driver-fatigue detection; hill-start assist; electronic parking brake with auto-hold; TPMS; secondary-collision braking.

Verification matrix

Area	Status	Notes
Prices (both trims)	✓	Autolifethailand + HeadlightMag + checkraka (Mar 2026)
Battery / range / power	✓	77.9 kWh, 654 km NEDC, 258 PS — multiple TH sources
DC charge peak (kW)	◐	30–80% in 15 min ⇒ ~150 kW+; exact peak (seeded 165) unverified
0–100 / top speed	◐	Estimated from sibling (Deepal L07) + 258 PS class
Premium vs Exclusive spec delta	◐	Exclusive equipment itemised from Checkraka per-trim page; full Premium-vs-Exclusive delta not exhaustively confirmed

All sources