Avatr
2 models · 4 trims · China
2 models · 4 trims · China
- Importer
- Infinite Automobile (AAS Group subsidiary) — separate distributor from Changan/Deepal. Operates ~8 standalone showrooms in TH including the ฿120m Rama 3 flagship.
- Distributors
- Infinite Automobile Co., Ltd.
▸ Models
▸ Recent activity
- 2026-12-31subsidy changeEV3.5 local-production offset deadline (1:2 by end-2027)
Final deadline for EV3.5 participants to meet the 1:2 local-production offset (one EV imported in 2024 → two produced locally by end-2027). Determines whether brands can keep EV3.5 pricing in the years that follow.
- 2026-09-30announcementCabinet decision expected on higher excise for imported (CBU) EVs
Ten industry associations led by TAPMA and EVAT petitioned on 14 May 2026 to raise excise on Chinese CBU EVs to 32%, or widen the imported-vs-local gap well beyond today's 8 points (2% locally assembled vs 10% imported). The Finance Ministry's package is expected to reach Cabinet within September 2026; importers have warned of 25-30% retail increases if it passes as requested. Date is the end of the stated window, not a confirmed sitting date. Affects CBU models only - locally assembled EVs are not exposed.
- 2026-08-31subsidy changeEV3.5 1:1 local-production deadline for 2024 imports
Manufacturers who imported CBU EVs under EV3.5 in 2024 must complete 1:1 local production by 31 December 2026 to avoid penalties. Some brands extending the deadline. Affects pricing of locally-assembled vs CBU stock through 2026.
- 2025-11-29launchAvatr 07 launches at Motor Expo 2025
Avatr's second TH model. RWD ฿1,659,000 / AWD Dual Motor ฿1,860,000. 82.14 kWh CATL NMC, 800V SiC architecture, 420 kW DC peak (30-80% in 10 min), AWD 0–100 in 3.9 s. Motor Expo 2025 bookings: Avatr 11 + 07 combined = 1,103.
- 2025-11-10subsidy change80% annual road-tax discount for BEV expires
The 80% reduction on annual road tax for new factory-built BEVs registered between 1 Oct 2022 and 10 Nov 2025 stops accepting new entrants. Existing registrations keep the discount for the remaining year of validity.
- 2025-11-01launchAvatr 11 Royal Edition + Rama 3 flagship showroom
Avatr 11 Royal Edition launches at ฿2,899,000 — bi-color exterior, 22″ heptagram forged wheels, Merlot suede headliner, rose-white semi-aniline leather. ฿120m AVATR Rama 3 Flagship Showroom opens — Thailand's largest Avatr retail space. Brand crosses 1,000 TH deliveries.
- 2025-07-22subsidy changeEV Board adjusts EV3 / EV3.5 to favour exports
BoI/EV Board updates measures to encourage Thailand-built EV exports as cumulative supply-chain investment passes ฿137 billion. Local-production offset rules tightened. BEV registrations reported up 59% YoY for the first 9 months of 2025; cumulative EV3/EV3.5 registrations exceed 238,000 vehicles.
- 2024-09-17launchAvatr brand debuts in Thailand — Avatr 11
Avatr Technology (joint venture of Changan + CATL + Huawei) launches in Thailand at Centra Bangkok event. Avatr 11: Standard Range ฿2,099,000 (90.38 kWh) / Long Range ฿2,299,000 (116.79 kWh). 800V architecture, dual-motor AWD, 3.98 s 0–100, Huawei smart-driving + HarmonyOS. First 200 units get ฿100k discount. Sold by Infinite Automobile (AAS Group) — separate distributor from Changan/Deepal.
- 2024-02-01subsidy changeThailand EV3.5 subsidy package takes effect
Replaces EV3.0 — reduced per-vehicle subsidies and tighter local-production requirements through 2027.
- 2024-01-02subsidy changeEV3.5 effective date
EV3.5 measures legally take effect. EV3.0 subsidies sunset for new applicants; existing EV3.0 commitments still valid. Thai EV market sees inventory clearance pricing as manufacturers pivot.
- 2024-01-01subsidy changeExcise-tax cut for BEV ≤฿7M extended through 2027
Battery EVs priced up to ฿7,000,000 continue paying 2% excise (down from 8%) under EV3.5, extending the EV3.0 baseline.
- 2023-12-19subsidy changeCabinet approves EV3.5 — successor scheme
Successor 4-year package replacing EV3.0. Subsidy bands tightened: passenger BEV ≤฿2M with battery ≥50kWh receives ฿50,000–100,000; <50kWh receives ฿20,000–50,000; pickups ฿50,000–100,000; motorcycles ฿5,000–10,000. Excise stays at 2% for BEVs ≤฿7M. CBU import duty reduced up to 40% in 2024–2025. Local production offset: 1:2 by 2026, 1:3 by 2027.
- 2022-03-21subsidy changeEV3.0 takes effect — first subsidies disbursed
EV3.0 measures legally in force. Manufacturers begin signing MOUs with the Excise Department to access subsidies; passed-through to customer-facing prices over the following months.
- 2022-02-15subsidy changeEV3.0 package approved by Thai cabinet
Initial 3-year EV incentive package: per-unit subsidy of ฿70,000–150,000 for passenger BEVs based on battery size, excise tax cut from 8% to 2%, import-duty reduction up to 40% for CBUs, with 1:1 local-production offset by 2024 (extended to end-2025).
▸ About Avatr in Thailand
Avatr in Thailand
Source of truth for the
avatrbrand. Data seeded fromdb/seed-changan-group.ts(Avatr section). Avatr is a separate evth brand from Changan/Deepal — different distributor (Infinite Automobile, not the Changan–Deepal network), ultra-premium tier.
At a glance
- Distributor: Infinite Automobile Co., Ltd. — a subsidiary of AAS Group (the long-standing BMW / MINI / Porsche distributor). Operates ~8 standalone Avatr showrooms.
- Brand structure: Avatr Technology is a JV between Changan + Huawei + CATL. Huawei HarmonyOS + Huawei ADS smart-driving; CATL cell-to-pack batteries; the Changan-Huawei-CATL "CHN" platform.
- Entered Thailand: 2024-09-17 (first showroom Nov 2024)
- Models on sale (2026-05): Avatr 11 (SUV coupé), Avatr 07 (mid SUV)
- Price band: ฿1,659,000 (07 RWD) – ฿2,899,000 (11 Royal Edition)
- Milestones: ฿120m Rama 3 flagship opened 2025-11; crossed 1,000 TH deliveries Nov 2025.
Ultra-premium tier of the Changan group, positioned above Deepal. Every model is 800V with Huawei smart-driving (camera + LiDAR) and air suspension.
Distribution & business
Distinct distributor from Changan/Deepal: Infinite Automobile (AAS Group) — leveraging AAS's premium-retail heritage. ~8 standalone showrooms incl. the ฿120m Rama 3 flagship (2025-11, Thailand's largest Avatr space), Siam Paragon, Vibhavadi, Hat Yai, Phuket, Chiang Mai.
Avatr 11 — premium SUV coupé (800V)
CHN-platform large SUV coupé. Dual-motor AWD, CATL CTP battery, Huawei ADS. TH launch 2024-09-17.
Trims — MY2026 (announced 2026-07-07)
Changan Auto Sales Thailand refreshed the 11 on 2026-07-07 (HeadlightMag; autolifethailand write-up 2026-07-18). The ฿2,099,000 Standard Range is discontinued — replaced by ULTRA RWD at ฿2,299,000. Trim naming consolidated to "ULTRA".
| Trim | Current MSRP | Battery | Range (NEDC→WLTP) | Drive | Power | 0–100 |
|---|---|---|---|---|---|---|
| ULTRA RWD (new) | ฿2,299,000 | 90.38 kWh NMC (CATL CTP) [unverified] |
680 → ~530 km | RWD | 230 kW | — |
| ULTRA AWD (new) | ฿2,499,000 | 116.79 kWh NMC [unverified] |
680 → ~530 km | AWD | 395 kW (537 PS) / 641 Nm | — |
| Royal Edition AWD | ฿2,899,000 | 116.79 kWh NMC | ~530 km | AWD | 395 kW [src conflict] | 3.98 s |
What changed in MY2026:
- MR (Magnetorheological) suspension standard on both Ultra trims — "เปลี่ยนช่วงล่างเป็นแบบไฟฟ้าแม่เหล็ก Magnetorheological Suspension (MR Suspension)". The headline upgrade.
- AWD moves to dual motor 537 PS / 641 Nm (the pre-MY2026 AWD Standard Range was a 313 PS single-motor spec in some listings).
- Naming consolidated: Standard Range / Long Range → ULTRA RWD / ULTRA AWD.
- Import remains CBU.
Sources: HeadlightMag MY2026, Autolifethailand — "AVATR 11 ULTRA RWD 2,299,000 บาท / AVATR 11 ULTRA AWD 2,499,000 บาท", EVCars Thailand.
⚠ Two unresolved conflicts — do not treat the specs below as ✓:
- ULTRA RWD battery. HeadlightMag's spec-comparison table says 90.38 kWh / 680 km NEDC; autolifethailand's table reads 116 kWh / 680 km for both trims. 90.38 kWh is a real Avatr 11 pack size and HeadlightMag's is the dedicated spec piece, so it is the likelier figure — but
[unverified].- Trim naming inside HeadlightMag itself. Its intro paragraph lists "Avatr 11 Standard Range : 2,299,000 บาท (NEW) / Avatr 11 Long Range : 2,499,000 บาท (NEW)" while its own spec table and both other outlets say ULTRA RWD / ULTRA AWD. Going with ULTRA (2 independent sources agree).
Battery / range / power figures for the Ultra trims are carried over from the pre-MY2026 rows pending a primary-source tiebreak. Only the prices, trim names and statuses are treated as verified here.
Pre-MY2026 trims (discontinued 2026-07-07)
| Trim | MSRP | Battery | Note |
|---|---|---|---|
| Standard Range | ฿2,099,000 | 90.38 kWh NMC | Discontinued — no direct replacement below ฿2.29 m |
| Long Range | ฿2,299,000 | 116.79 kWh NMC | Superseded by ULTRA RWD at the same price |
- 800V architecture, 240 kW DC peak, air suspension, 21″ (22″ on Royal).
- Standard Range dual motor = front 195 kW + rear 230 kW.
Long Range — standard equipment
Two corroborating sources (Autolifethailand official-price page + Paultan TH launch report):
- 22″ multi-spoke alloy wheels, 265/40 R22 tyres (vs 21″ on Standard Range) [src: Autolifethailand, Paultan]
- Front Brembo brake calipers (yellow) [src: Autolifethailand]
- Powered (auto open/close) doors [src: Autolifethailand, Paultan]
- Triple-display cockpit: 10.25″ cluster + 15.6″ centre infotainment + 10.25″ front-passenger touchscreen [src: Paultan]
- Four bucket-style Nappa-leather seats; power front seats with memory
- ventilation [src: Paultan]
- 25-speaker Meridian sound system [src: Paultan]
- 800V architecture, 240 kW DC peak charging, 11 kW AC [src: Paultan]
- L2+ ADAS: AEB, adaptive cruise (stop & go), lane-centring, lane-change assist, blind-spot monitoring, rear cross-traffic alert. Note: TH cars ship without the LiDAR offered in China [src: Paultan]
- Air suspension (Avatr 11 line) [src: brand site]
- Panoramic glass roof [src: Paultan]
Avatr 07 — mid-size SUV (800V)
Smaller, more attainable CHN-platform SUV. TH launch 2025-11-29 at Motor Expo 2025. First RHD Avatr 07 units rolled off in Jan 2026 for Thailand.
Trims
| Trim | Current MSRP | Battery | Range (WLTP est.) | Drive | Power | 0–100 |
|---|---|---|---|---|---|---|
| 07 RWD | ฿1,659,000 | 82.14 kWh | ~468 km [unverified] | RWD | 230 kW [unverified] | ~6.0 s [unverified] |
| 07 AWD Dual Motor | ฿1,860,000 | 82.14 kWh | ~444 km | AWD | 425 kW | 3.9 s |
- Autolifethailand cites the 07 range as ฿1,659,000–฿1,859,000 (we hold the AWD at ฿1,860,000 — ฿1k rounding vs their predicted figure).
Cross-model lineup history
| Date | Event |
|---|---|
| 2024-09-17 | Avatr 11 TH launch (Standard + Long Range) |
| 2026-07-07 | Avatr 11 MY2026 — Standard Range ฿2,099,000 discontinued; ULTRA RWD ฿2,299,000 + ULTRA AWD ฿2,499,000 introduced with MR suspension |
| 2025-11 | Rama 3 ฿120m flagship opens; 1,000 TH deliveries crossed |
| 2025-11-29 | Avatr 07 launch at Motor Expo 2025 |
Verification matrix
| Area | Status | Notes |
|---|---|---|
| Avatr 11 prices | ✓ | ZigWheels TH (May 2026): 2.099M / 2.299M; Royal 2.899M |
| Avatr 07 prices | ◐ | Autolifethailand "predicted" ฿1.659M–฿1.859M; AWD held at ฿1.860M |
| Avatr 11 specs (battery/power/0–100) | ✓ | Brand site + Autolifethailand |
| Avatr 11 Long Range equipment | ✓ | Autolifethailand + Paultan (22″ wheels, Brembo, triple display, 25-spk Meridian, powered doors); TH lacks LiDAR |
| Avatr 07 RWD power/range/0–100 | ✗ | Estimated; TH-spec sheet not yet captured |
| Royal Edition power (kW) | ◐ | Source conflict on kW figure |
| Warranty terms | ✗ | Not yet captured |

