Two electric models on sale in Thailand
Left to rightQ-series ฿469,900V23 ฿699,900
Chery electric cars in Thailand.
Two electric models, from ฿469,900.Two models on sale, ฿469,900 to ฿889,900, across hatchbacks and SUVs. #8 of 47 brands in DLT first registrations, Nov 2025 – Oct 2026.
On sale
2 models
6 trims
From
฿469,900
to ฿889,900
DLT registrations
#8 of 47
9,123 first registrations, 12 months to October 2026
In Thailand since
2025
30 Sep 2025
The range
Two models, ฿469,900 to ฿889,900. One hatchback and one SUV.
One price ruler for the whole range, cheapest trim to dearest. The best evchu Score in it is the Q-series Chery Q Qlick (base RWD) at 59, joint #37 of 234 scored trims on sale.
hatchbacks1
SUVs1
Chery in Thailand
#8 of 47 brands in Thai EV registrations. 9,123 battery EVs first registered Nov 2025 – Oct 2026.
9,123
Chery battery EVs first registered, Nov 2025 – Oct 2026. No registrations matched a year earlier.
#8 of 47
brands ranked by DLT first registrations over the same 12 months.
9,123
first registrations in all, Nov 2025 – Oct 2026.
Oct 20261,082 Chery6.3% of 17,265 battery EVs
Source: DLT first registrations, November 2025 – October 2026. Battery-EV totals: DLT fuel-type figures. Monthly figures swing from month to month; compare 12-month totals.
Calendar years
- 2025748 · 0.6% of 118,722 BEVs12 months
- 20268,375 · 4.6% of 182,681 BEVs10 of 12 months
Months the DLT did not publish are left out, not counted as zero. Battery-EV totals exist from November 2025.
The price story
No list-price change in our checks. From 30 September 2025 to our last check on 10 November 2026.
List prices only. A price counts once our price checks have seen it on two different days, or when the research file dates it with a source; launch offers and campaign prices are kept apart.
From the research file · one dated price episode
30 Sep 2025 · V23
Official launch — 3 trims (Play / Plus / Peak), list ฿699,900 / ฿759,900 / ฿889,900; launch offer ("ราคาพิเศษช่วงแนะนำ") −฿10,000 → ฿689,900 / ฿749,900 / ฿879,900, "วันนี้ – 31 ตุลาคม 2025"Offer, not list price
Sources: autolifethailand.tv, paultan, Thai EV
What we left out
We also hold 7 campaign prices, kept apart from list prices.
evchu’s take · Buy or wait, today
Buy now on 2 models.
- Q-seriesBuy now
Buy before 01 Jan 2027 — import excise set to rise. Excise on imported EVs is set to rise from 10% to 35% on 01 Jan 2027, and this car is imported. How much of the rise reaches the price is not known; passed on in full it would add up to ฿210,000.
- V23Buy now
Buy before 01 Jan 2027 — import excise set to rise. Excise on imported EVs is set to rise from 10% to 35% on 01 Jan 2027, and this car is imported. How much of the rise reaches the price is not known; passed on in full it would add up to ฿313,000.
The verdict reads the cheapest trim's list-price history, announced facelifts and policy changes. Monitor means no reason to wait and no deal to rush: buy when you're ready.
Buy-or-wait calls for every EV →Owning one
Owning a Chery. Sold by CHERY Thailand.
Eight years on the car, eight on the battery.
Drawn to scale, in years. Sources: paultan, Autolifethailand
Sold and serviced by
Who owns it
Chery Automobile Co., Ltd. (奇瑞汽车) — China's largest auto exporter (CY2024). Three retail brands sold in Thailand under the Chery Group umbrella: Chery (mainstream), Omoda (mainstream SUV sub-brand), Jaecoo (premium / off-road SUV sub-brand). Plus iCar (BEV-only sub-brand, badged "Chery V23" for export markets including Thailand).
Charging
EleX by EGAT · PEA Volta · Home wallbox: 7 kW included free with installation for every BEV purchase (Omoda C5 EV, Jaecoo J5/J6 EV, Chery V23) Not yet confirmed by a primary source
Showrooms
~23 → 40 (target) OMODA & JAECOO showrooms (combined-signage stores); separate 30+ CHERY showrooms network announced for 2025–2026 rollout.
In Thailand since
2025Chery V23 EV launch 30 Sep 2025 (Chery brand entry); the group's Omoda & Jaecoo (Thailand) launched 20 Mar 2024 (Omoda C5 EV 6 Aug 2024, Jaecoo J6 EV bookings 2024-08); Rayong NEV plant inauguration 20 Apr 2026
not yet confirmed by a primary source
What’s next
What’s next for Chery. A tax change on imported EVs.
Policy · from 1 Jan 2027
Cabinet approves 35% excise on imported EVs from 1 January 2027
- V23 · imported fully built from China
Source: thaipbs.or.th
Stories
Chery in evchu’s market reports. The latest 3.
The research behind this page
Research file · researched 15 May 2026 · updated 12 November 2026
The Chery file.
“The Chery group's Thai strategy mirrors Changan's three-brand multi-segment play but with two key differences: (1) Chery brand is the most recent entrant (Sep 2025) — opposite of Changan where the parent brand entered first; (2) the Rayong plant has a narrower investment scale (฿5 bn vs Changan ฿9.8 bn) but ramps faster on BEV-share (target 70 % BEV, 30 % PHEV vs Changan's mixed model).”From the file’s opening
9,758words · 43 min
69linked sources
14sections
91checked facts
73verified✓11partly◐7still unverified✗
Open the Chery fileInsideLength
- At a glance
- Brand architecture: three brands, not one
- Distribution & business
- Manufacturing — Omoda & Jaecoo Rayong plant
- Chery Q — A-segment city BEV hatchback
- Chery V23 — Boxy subcompact off-road BEV (Chery brand entry)
- Omoda C5 EV — Compact electric SUV (Omoda brand flagship BEV)
- Jaecoo J6 EV — Boxy compact off-road BEV (Jaecoo brand flagship BEV)
- Jaecoo J5 EV — Compact electric crossover
- Models NOT in scope (PHEV / HEV — for context only)
- Cross-model lineup history (BEV only)
- Sales / market position
- All sources
- Cross-cutting verification matrix
Questions
Asked about Chery.
Which Chery EVs are sold in Thailand?
Chery has 2 EVs on sale in Thailand. From-prices: Q-series ฿469,900 · V23 ฿699,900.
What is the cheapest Chery EV in Thailand?
The Q-series, from ฿469,900, is the Chery EV with the lowest starting price in Thailand right now.
Who sells Chery cars in Thailand?
Chery is distributed in Thailand by Chery Thailand (managed under the same OJST / OJMT corporate umbrella as Omoda+Jaecoo, but operates a parallel "CHERY" dealer network — 30 service centres planned for 2025–2026 rollout). Brand entered TH August 2025 (Grand Premiere) with V23 BEV + Tiggo 8 PHEV.
How many Chery EVs have been registered in Thailand?
According to the Department of Land Transport's new-registration statistics, 9,123 of the Chery EVs sold in Thailand were registered between November 2025 and October 2026. The most registered is the V23 (8,075).
Prices checked 10 November 2026 · Chery research file, researched 15 May 2026



