Mazda

1 models · 2 trims · Japan
Importer
Mazda Sales (Thailand) Co., Ltd.
Distributors
Mazda Sales (Thailand) Co., Ltd.
Official Mazda distributor in Thailand
Official site

Models

Recent activity

  1. 2026-12-31
    subsidy change
    EV3.5 local-production offset deadline (1:2 by end-2027)

    Final deadline for EV3.5 participants to meet the 1:2 local-production offset (one EV imported in 2024 → two produced locally by end-2027). Determines whether brands can keep EV3.5 pricing in the years that follow.

  2. 2026-08-31
    subsidy change
    EV3.5 1:1 local-production deadline for 2024 imports

    Manufacturers who imported CBU EVs under EV3.5 in 2024 must complete 1:1 local production by 31 December 2026 to avoid penalties. Some brands extending the deadline. Affects pricing of locally-assembled vs CBU stock through 2026.

  3. 2025-11-10
    subsidy change
    80% annual road-tax discount for BEV expires

    The 80% reduction on annual road tax for new factory-built BEVs registered between 1 Oct 2022 and 10 Nov 2025 stops accepting new entrants. Existing registrations keep the discount for the remaining year of validity.

  4. 2025-07-22
    subsidy change
    EV Board adjusts EV3 / EV3.5 to favour exports

    BoI/EV Board updates measures to encourage Thailand-built EV exports as cumulative supply-chain investment passes ฿137 billion. Local-production offset rules tightened. BEV registrations reported up 59% YoY for the first 9 months of 2025; cumulative EV3/EV3.5 registrations exceed 238,000 vehicles.

  5. 2024-02-01
    subsidy change
    Thailand EV3.5 subsidy package takes effect

    Replaces EV3.0 — reduced per-vehicle subsidies and tighter local-production requirements through 2027.

  6. 2024-01-02
    subsidy change
    EV3.5 effective date

    EV3.5 measures legally take effect. EV3.0 subsidies sunset for new applicants; existing EV3.0 commitments still valid. Thai EV market sees inventory clearance pricing as manufacturers pivot.

  7. 2024-01-01
    subsidy change
    Excise-tax cut for BEV ≤฿7M extended through 2027

    Battery EVs priced up to ฿7,000,000 continue paying 2% excise (down from 8%) under EV3.5, extending the EV3.0 baseline.

  8. 2023-12-19
    subsidy change
    Cabinet approves EV3.5 — successor scheme

    Successor 4-year package replacing EV3.0. Subsidy bands tightened: passenger BEV ≤฿2M with battery ≥50kWh receives ฿50,000–100,000; <50kWh receives ฿20,000–50,000; pickups ฿50,000–100,000; motorcycles ฿5,000–10,000. Excise stays at 2% for BEVs ≤฿7M. CBU import duty reduced up to 40% in 2024–2025. Local production offset: 1:2 by 2026, 1:3 by 2027.

  9. 2022-03-21
    subsidy change
    EV3.0 takes effect — first subsidies disbursed

    EV3.0 measures legally in force. Manufacturers begin signing MOUs with the Excise Department to access subsidies; passed-through to customer-facing prices over the following months.

  10. 2022-02-15
    subsidy change
    EV3.0 package approved by Thai cabinet

    Initial 3-year EV incentive package: per-unit subsidy of ฿70,000–150,000 for passenger BEVs based on battery size, excise tax cut from 8% to 2%, import-duty reduction up to 40% for CBUs, with 1:1 local-production offset by 2024 (extended to end-2025).

About Mazda in Thailand

Mazda in Thailand (BEV scope)

Source of truth for the mazda brand (BEV only). Seeded from db/seed-mazda.ts. Mazda is a long-established ICE brand in Thailand; evchu tracks only its electric models. The 6e is its first BEV here.

At a glance

  • Distributor: Mazda Sales (Thailand) Co., Ltd.
  • First BEV: 6e — launched at BIMS 2026 (2026-03-24)
  • Models on sale (2026-05): 6e (electric fastback sedan)
  • Price band: ฿1,169,000 (Premium) – ฿1,199,000 (Exclusive)

The 6e is the export name for the Mazda EZ-6, a product of the Changan–Mazda JV that shares its platform/bones with the Deepal L07/SL03 (so it's a close cousin of the Deepal L07 evchu already tracks — but with a larger 77.9 kWh pack and Mazda's own styling/tuning). CBU from China.

6e — electric fastback sedan (NeoFastback)

RWD single-motor liftback sedan. Two trims, same powertrain, differing on equipment.

Trims

Trim MSRP Battery Range (NEDC→WLTP) Drive Power 0–100
6e Premium ฿1,169,000 77.9 kWh NMC 654 → ~510 km RWD 190 kW (258 PS) ~7.6 s
6e Exclusive ฿1,199,000 77.9 kWh NMC 654 → ~510 km RWD 190 kW (258 PS) ~7.6 s
  • 258 PS / 290 Nm rear motor; DC fast-charge 30→80% in ~15 min; 50″ AR-HUD; 14.6″ touchscreen; L2 ADAS; panoramic roof.
  • Verified prices: Autolifethailand, HeadlightMag (฿1,169,000–1,199,000, 77.9 kWh, 654 km NEDC).

6e Exclusive — standard equipment

Itemised from the Checkraka 6e Exclusive listing (the per-trim Exclusive page). HeadlightMag notes the upholstery split (Exclusive = brown leather + diamond-cut suede vs Premium two-tone black-brown).

  • Exterior: 19″ alloy wheels (245/45 R19); full LED lighting (signature headlights, DRL, through-flow taillights); panoramic sunroof with UV/heat coating; flush door handles; speed-actuated electric rear spoiler; rain-sensing wipers.
  • Interior: Nappa leather + suede upholstery (brown / diamond-cut suede on Exclusive); heated leather-wrapped steering wheel (tilt/telescopic); dual-zone climate; auto-dimming rear-view mirror; electric sunshades with illuminated vanity mirrors.
  • Tech: 14.6″ central touchscreen; 50″ AR head-up display; multi-zone (4-seat) voice command + gesture control; Bluetooth app-based keyless entry with key sharing.
  • ADAS / safety: 360° see-through camera with front/rear sensors; AEB; forward collision warning; lane-keep + lane-departure prevention; blind-spot + rear cross-traffic alert; driver-fatigue detection; hill-start assist; electronic parking brake with auto-hold; TPMS; secondary-collision braking.

Verification matrix

Area Status Notes
Prices (both trims) Autolifethailand + HeadlightMag + checkraka (Mar 2026)
Battery / range / power 77.9 kWh, 654 km NEDC, 258 PS — multiple TH sources
DC charge peak (kW) 30–80% in 15 min ⇒ ~150 kW+; exact peak (seeded 165) unverified
0–100 / top speed Estimated from sibling (Deepal L07) + 258 PS class
Premium vs Exclusive spec delta Exclusive equipment itemised from Checkraka per-trim page; full Premium-vs-Exclusive delta not exhaustively confirmed

All sources

EVEVCHU