Omoda

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Omoda & Jaecoo (Thailand) Co., Ltd. (OJST) — Chery-controlled JV with King Gen PCL minority. Co-located dealer signage with Jaecoo ("OMODA & JAECOO"). ~23 retail locations as of early 2026 (target 40 by end-2025). DHL Supply Chain 3PL contract for spare-parts warehousing at DHL Bangna Logistics Campus, Samut Prakan.
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  1. 2026-12-31
    subsidy change
    EV3.5 local-production offset deadline (1:2 by end-2027)

    Final deadline for EV3.5 participants to meet the 1:2 local-production offset (one EV imported in 2024 → two produced locally by end-2027). Determines whether brands can keep EV3.5 pricing in the years that follow.

  2. 2026-09-30
    announcement
    Cabinet decision expected on higher excise for imported (CBU) EVs

    Ten industry associations led by TAPMA and EVAT petitioned on 14 May 2026 to raise excise on Chinese CBU EVs to 32%, or widen the imported-vs-local gap well beyond today's 8 points (2% locally assembled vs 10% imported). The Finance Ministry's package is expected to reach Cabinet within September 2026; importers have warned of 25-30% retail increases if it passes as requested. Date is the end of the stated window, not a confirmed sitting date. Affects CBU models only - locally assembled EVs are not exposed.

  3. 2026-08-31
    subsidy change
    EV3.5 1:1 local-production deadline for 2024 imports

    Manufacturers who imported CBU EVs under EV3.5 in 2024 must complete 1:1 local production by 31 December 2026 to avoid penalties. Some brands extending the deadline. Affects pricing of locally-assembled vs CBU stock through 2026.

  4. 2025-11-10
    subsidy change
    80% annual road-tax discount for BEV expires

    The 80% reduction on annual road tax for new factory-built BEVs registered between 1 Oct 2022 and 10 Nov 2025 stops accepting new entrants. Existing registrations keep the discount for the remaining year of validity.

  5. 2025-07-22
    subsidy change
    EV Board adjusts EV3 / EV3.5 to favour exports

    BoI/EV Board updates measures to encourage Thailand-built EV exports as cumulative supply-chain investment passes ฿137 billion. Local-production offset rules tightened. BEV registrations reported up 59% YoY for the first 9 months of 2025; cumulative EV3/EV3.5 registrations exceed 238,000 vehicles.

  6. 2024-02-01
    subsidy change
    Thailand EV3.5 subsidy package takes effect

    Replaces EV3.0 — reduced per-vehicle subsidies and tighter local-production requirements through 2027.

  7. 2024-01-02
    subsidy change
    EV3.5 effective date

    EV3.5 measures legally take effect. EV3.0 subsidies sunset for new applicants; existing EV3.0 commitments still valid. Thai EV market sees inventory clearance pricing as manufacturers pivot.

  8. 2024-01-01
    subsidy change
    Excise-tax cut for BEV ≤฿7M extended through 2027

    Battery EVs priced up to ฿7,000,000 continue paying 2% excise (down from 8%) under EV3.5, extending the EV3.0 baseline.

  9. 2023-12-19
    subsidy change
    Cabinet approves EV3.5 — successor scheme

    Successor 4-year package replacing EV3.0. Subsidy bands tightened: passenger BEV ≤฿2M with battery ≥50kWh receives ฿50,000–100,000; <50kWh receives ฿20,000–50,000; pickups ฿50,000–100,000; motorcycles ฿5,000–10,000. Excise stays at 2% for BEVs ≤฿7M. CBU import duty reduced up to 40% in 2024–2025. Local production offset: 1:2 by 2026, 1:3 by 2027.

  10. 2022-03-21
    subsidy change
    EV3.0 takes effect — first subsidies disbursed

    EV3.0 measures legally in force. Manufacturers begin signing MOUs with the Excise Department to access subsidies; passed-through to customer-facing prices over the following months.

  11. 2022-02-15
    subsidy change
    EV3.0 package approved by Thai cabinet

    Initial 3-year EV incentive package: per-unit subsidy of ฿70,000–150,000 for passenger BEVs based on battery size, excise tax cut from 8% to 2%, import-duty reduction up to 40% for CBUs, with 1:1 local-production offset by 2024 (extended to end-2025).

▸ เกี่ยวกับ Omoda ในประเทศไทย

Omoda in Thailand

Source of truth for the omoda brand. Data seeded from db/seed-chery-group.ts (Omoda section). Omoda is Chery's mainstream crossover brand; a separate evth brand from Chery and Jaecoo, sharing the OJMT Rayong plant + OJST after-sales backbone.

At a glance

  • Distributor: Omoda & Jaecoo (Thailand) Co., Ltd. (OJST) — Chery-controlled JV with King Gen PCL.
  • Manufacturing: OJMT Rayong NEV plant (฿5bn, EEC). CKD from March 2026 (C5 EV Max Plus facelift).
  • Models on sale (2026-05): C5 EV (compact SUV)
  • Price band: ฿649,000 (C5 EV Max Plus CKD)

Mainstream crossover styling vs sibling Jaecoo's boxy off-road look. The C5 EV is the volume model; a CKD facelift ("RoboShark" front-end) replaced the CBU trims in 2026.

C5 EV — compact SUV

TH launch 2024-08-06 (CBU). A CKD facelift (Max Plus) launched 2026-03-30 at BIMS 47, locally assembled at OJMT Rayong, replacing the CBU Plus/Ultimate trims.

Trims

Trim Status Current MSRP Battery Range (NEDC→WLTP) Origin
C5 EV Max Plus (CKD facelift) current ฿649,000 50.6 kWh LFP 422 → ~329 km CKD-TH
C5 EV Long Range Max (CBU, ex-Ultimate) discontinued — 61 kWh ~388 km CBU-CN
C5 EV Long Range Dynamic (CBU, ex-Plus) discontinued — 61 kWh ~388 km CBU-CN
  • Max Plus price verified: ฿649,000, official from 2026-05-05 (+฿20k from the ฿629,000 BIMS-47 promo we'd previously held). Source: Autolifethailand, May 2026.
  • Facelift changes: "RoboShark" front-end restyle; battery downsized 61 → 50.6 kWh LFP (range 505 → 422 km NEDC); DC charging uprated 80 → 110 kW; AC downgraded 9.9 → 6.6 kW; length +145 mm. Lifetime motor + battery warranty (first owner). 15.6″ Snapdragon 8155 head unit.

Cross-model lineup history

Date Event
2024-08-06 C5 EV TH launch (CBU — Dynamic + Max)
2026-03-30 C5 EV Max Plus CKD facelift at BIMS 47 (฿629k promo)
2026-05-05 C5 EV Max Plus official price ฿649,000

Verification matrix

Area Status Notes
C5 EV Max Plus price ✓ Autolifethailand official (2026-05-05); corrected from stale ฿629k promo
Facelift specs (50.6 kWh / 110 kW DC / RoboShark) ✓ Autolifethailand + biztalknews facelift coverage
CBU trim discontinuation ✓ Superseded by CKD Max Plus
Battery cell supplier ◐ CATL LFP assumed; FinDreams retention unconfirmed
Warranty ✓ Lifetime motor + battery (first owner) per OJST

All sources

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