Changan

1 models · 2 trims · China · Changan Auto Southeast Asia Co., Ltd. (Changan-group direct subsidiary; Rayong plant operator since 2025-05-16)

Models

Recent activity

  1. 2026-12-31 · subsidy change
    EV3.5 local-production offset deadline (1:2 by end-2027)

    Final deadline for EV3.5 participants to meet the 1:2 local-production offset (one EV imported in 2024 → two produced locally by end-2027). Determines whether brands can keep EV3.5 pricing in the years that follow.

  2. 2026-08-31 · subsidy change
    EV3.5 1:1 local-production deadline for 2024 imports

    Manufacturers who imported CBU EVs under EV3.5 in 2024 must complete 1:1 local production by 31 December 2026 to avoid penalties. Some brands extending the deadline. Affects pricing of locally-assembled vs CBU stock through 2026.

  3. 2025-11-10 · subsidy change
    80% annual road-tax discount for BEV expires

    The 80% reduction on annual road tax for new factory-built BEVs registered between 1 Oct 2022 and 10 Nov 2025 stops accepting new entrants. Existing registrations keep the discount for the remaining year of validity.

  4. 2025-07-22 · subsidy change
    EV Board adjusts EV3 / EV3.5 to favour exports

    BoI/EV Board updates measures to encourage Thailand-built EV exports as cumulative supply-chain investment passes ฿137 billion. Local-production offset rules tightened. BEV registrations reported up 59% YoY for the first 9 months of 2025; cumulative EV3/EV3.5 registrations exceed 238,000 vehicles.

  5. 2024-02-01 · subsidy change
    Thailand EV3.5 subsidy package takes effect

    Replaces EV3.0 — reduced per-vehicle subsidies and tighter local-production requirements through 2027.

  6. 2024-01-02 · subsidy change
    EV3.5 effective date

    EV3.5 measures legally take effect. EV3.0 subsidies sunset for new applicants; existing EV3.0 commitments still valid. Thai EV market sees inventory clearance pricing as manufacturers pivot.

  7. 2024-01-01 · subsidy change
    Excise-tax cut for BEV ≤฿7M extended through 2027

    Battery EVs priced up to ฿7,000,000 continue paying 2% excise (down from 8%) under EV3.5, extending the EV3.0 baseline.

  8. 2023-12-19 · subsidy change
    Cabinet approves EV3.5 — successor scheme

    Successor 4-year package replacing EV3.0. Subsidy bands tightened: passenger BEV ≤฿2M with battery ≥50kWh receives ฿50,000–100,000; <50kWh receives ฿20,000–50,000; pickups ฿50,000–100,000; motorcycles ฿5,000–10,000. Excise stays at 2% for BEVs ≤฿7M. CBU import duty reduced up to 40% in 2024–2025. Local production offset: 1:2 by 2026, 1:3 by 2027.

  9. 2022-03-21 · subsidy change
    EV3.0 takes effect — first subsidies disbursed

    EV3.0 measures legally in force. Manufacturers begin signing MOUs with the Excise Department to access subsidies; passed-through to customer-facing prices over the following months.

  10. 2022-02-15 · subsidy change
    EV3.0 package approved by Thai cabinet

    Initial 3-year EV incentive package: per-unit subsidy of ฿70,000–150,000 for passenger BEVs based on battery size, excise tax cut from 8% to 2%, import-duty reduction up to 40% for CBUs, with 1:1 local-production offset by 2024 (extended to end-2025).

About Changan in Thailand

Changan in Thailand (incl. Deepal + Avatr)

Canonical research doc. Source-of-truth for every Changan / Deepal / Avatr fact used by seed scripts, the brand page, and the AI advisor. Cite every claim inline. Mark [unverified] rather than guess.

Range-standard hygiene (LOAD-BEARING). Every Changan-group headline range published in Thailand is NEDC (occasionally CLTC). NEDC inflates WLTP by ~22–25 %; CLTC inflates WLTP by ~25–30 %. Never write an NEDC/CLTC figure into range_wltp_km. Store the headline figure as range_nedc_km or range_cltc_km in trim_facts.extra_specs and derive WLTP as NEDC × 0.78 / CLTC × 0.75 (or cross-check against EV-Database for the Deepal S07 Standard, which has a published WLTP figure).

REEV / EREV exclusion (LOAD-BEARING). Changan's Deepal line sells both BEV and REEV (Range-Extended Electric Vehicle = petrol genset + battery, equivalent to EREV) variants in Thailand. evth scope is BEV only. Every Deepal trim row documented here is the BEV variant unless explicitly tagged "REEV (out of scope)". REEV trims (Hunter K50 REEV PLUS/MAX, S05 REEV, S07 REEV in China) are noted in the "Models NOT in scope" section for completeness — they DO NOT enter trims.


At a glance

  • Brand architecture (TH): Changan Auto operates three distinct retail brands in ThailandChangan (mainstream; Lumin only as of May 2026), Deepal (mid-market BEV + REEV; S05 / S07 / L07 / E07 / Hunter K50), and Avatr (premium; 11 / 07 / 12-on-roadmap). The Changan parent is the same legal entity for all three brands at the manufacturing level (shared Rayong plant) but the retail experience is fragmented — see "Brand architecture decision" below.
  • Thailand entry: Deepal S07 + L07 unveiled at the 40th Thailand International Motor Expo on 2023-11-29 (Bangkok) — Thailand's first overseas market for the Deepal brand (CnEVPost — 2023-11-30; Global Changan — Southeast Asia Debut). 6,452 pre-orders in the first 45 hours.
  • Plant: Changan Rayong — at WHA Eastern Seaboard Industrial Estate 4, Pluak Daeng district, Rayong (EEC). Investment ฿9.8–10 billion (~US $285–300 m). Site area ~250 rai (~400,000 m²). BOI approval 2023-10-11. Groundbreaking November 2023. Phase-1 production inaugurated 2025-05-16 with the first locally-assembled vehicle — a Deepal S05 RHD — rolling off the line. Phase-1 capacity 100,000 units/year; Phase-2 target 200,000 units/year (planned 2026). First overseas plant in Changan Auto history. (CnEVPost — 2025-05-19; CarNewsChina — 2025-05-16; TechNode 2023-10-19)
  • BEV models on sale in TH (May 2026):
    • Changan Lumin — 28 kWh city car (1 model, 2 trims AC/DC)
    • Deepal S05 — 56 / 68.82 kWh compact SUV (3 BEV trims + REEV variants out of scope)
    • Deepal S07 — 68.8 / 79.97 kWh mid SUV (S07 BEV + S07 L long-range + facelifted "NEW S07")
    • Deepal L07 — 66.8 kWh sedan (L07 + L07 S budget trim)
    • Deepal E07 — 89.98 kWh SUV / pickup transformer (2 BEV trims)
    • Avatr 11 — 90.38 / 116.79 kWh premium SUV coupé (Standard / Long Range / Royal Edition)
    • Avatr 07 — 82.14 kWh SUV (RWD + AWD, launched at Motor Expo 2025)
  • Total BEV trims documented (May 2026): ~15 across 3 brands.
  • Total BEV price band (May 2026): ฿399,000 (Lumin promo) – ฿2,899,000 (Avatr 11 Royal Edition).
  • Showrooms: ~53 retail locations as of early 2026 (Changan-brand + Deepal combined); original 2024 target was 100 dealers by end-2025 — slower rollout [unverified — count from secondary source; 60-by-end-2024 / 100-by-end-2025 plan was in Just-Auto / Bangkok Post]. Avatr operates separately under Infinite Automobile with 8+ showrooms (Siam Paragon, Rama 3 flagship, Vibhavadi, Kanchanaphisek, Hat Yai, Phuket, Chiang Mai, +).
  • 2024 sales: Changan Auto delivered ~14,000 vehicles in Thailand cumulative through end-2024, missing its 15,000–18,000 unit target — attributed to local economic slowdown (Global Changan — Motor Expo 2025).
  • 2025 performance: Deepal S05 (first made-in-Thailand model) was the #1 EV SUV by registrations in March + April 2025 (consecutive). Avatr crossed 1,000 deliveries in TH by November 2025 (Thairath EN — Avatr 1,000 deliveries).
  • Lead executive (SEA): Changan SEA leadership signed under Changan Auto Southeast Asia Co., Ltd. registered at WHA ESIE 4, Pluak Daeng, Rayong (D&B company profile).

Changan-group occupies a unique multi-brand position in Thailand's EV market: it is the only Chinese OEM operating three distinct retail brands (Changan / Deepal / Avatr) under one Thai manufacturing umbrella, simultaneously competing in the sub-฿500k city-EV segment (Lumin), the volume ฿800k–฿1.5m SUV segment (Deepal S05/S07/L07/E07) and the ฿2m+ luxury segment (Avatr 11/07). The Rayong plant — Changan's first overseas factory — has rapidly become a regional RHD export hub, with the first batch of made-in-Thailand Deepal S05s shipping to Europe in December 2025 (CnEVPost — Europe export 2025-12-27). The aggressive 2025 price-cut on Deepal S07 (฿1,399,000 → ฿1,099,000, −21 %) and Lumin (฿479,000 → ฿399,000 at Motor Show 2026) mirrors the broader China-EV price war landing in Thailand.


Brand architecture decision (evth)

Decision: evth treats Changan + Deepal + Avatr as THREE separate brands (changan, deepal, avatr) — distinct brands rows, distinct slugs, distinct brand pages.

Why

The same question for GAC was resolved as one brand aion containing the Hyptec sub-line. The Changan case lands the other way for three load-bearing reasons:

  1. Retail experience is fully separated in Thailand. Avatr has its own distributor (Infinite Automobile / AAS Group), its own showroom network (8+ stand-alone "AVATR by Infinite Automobile" showrooms at Siam Paragon, Rama 3 flagship, Vibhavadi, Kanchanaphisek, Hat Yai, Phuket, Chiang Mai), its own website (avatr.co.th + avatrthailand.com), and its own marketing — a Thai consumer shopping for an Avatr 11 will not see Deepal or Changan-brand models in the same showroom. (Nation Thailand — Rama 3 flagship; avatrthailand.com; AAS Auto Service press)
  2. Pricing tiers and competitive frame don't overlap. Lumin (฿399k–฿499k) competes with the BYD Dolphin Mini / GWM Ora 03; Deepal (฿799k–฿2.1m) competes with BYD Atto 3 / MG ZS EV / Aion Y Plus; Avatr (฿1.66m–฿2.9m) competes with Tesla Model Y Performance / BMW iX1 / Hyptec HT. A single brand page would span an order-of-magnitude price range with no shared model positioning — actively unhelpful for comparison shoppers.
  3. Thai press treats them as separate brands. Autolifethailand, Headlightmag, AutoStation, MarkLines and Paultan all run stand-alone "Deepal launches X" or "Avatr launches Y" headlines without parent-brand prefix in the headline — the Thai media-mention pattern is "Deepal S07", not "Changan Deepal S07". (AutoStation — Avatr 07 debut; AutoStation — Deepal S07 MY2025; Esquire TH — Avatr 07 + Deepal S05)

Contrast with GAC Aion (one-brand) — why this is different

GAC Aion in TH puts Aion + Hyptec in the same dealer GAC showrooms (Gold Integrate, V Group, Harmony) sharing the same service network. Avatr explicitly does NOT share showrooms with Changan-brand or Deepal in Thailand — Infinite Automobile is a different legal entity (AAS Group subsidiary) than Changan Auto Southeast Asia. The architectural test "would a Thai consumer walking into the showroom see both brands' models?" returns "yes" for Aion/Hyptec but "no" for Changan/Avatr.

Cross-brand linking in evth

The three brands carry the same parent_company: "Changan Automobile" value and we surface a "Other Changan-group brands" section on each brand page (similar to how Tesla doesn't have a sibling-brand row, but Volvo / Polestar / Zeekr will eventually cross-link). At the data layer this is a single brand_groups relationship (one new row) — much smaller change than collapsing everything into one brand and then trying to surface 3 distinct retail experiences.


Distribution & business

Changan + Deepal (Changan Auto Southeast Asia Co., Ltd.)

Changan Auto's Thailand entry is structurally distinct from BYD (sole distributor Rêver Automotive), GWM (factory-direct via wholly owned subsidiary), and Aion (federated 4-distributor network). It is closest to the **GWM model — a Changan-owned subsidiary, Changan Auto Southeast Asia Co., Ltd., runs the Thai operation directly. The company is registered at the WHA Eastern Seaboard Industrial Estate 4 plant address in Pluak Daeng, Rayong (D&B).

Layer Entity Role
OEM Chongqing Changan Automobile Co., Ltd. (China) Parent
SEA HQ Changan Auto Southeast Asia Co., Ltd. (Thailand) Distributor, sales, after-sales for Changan + Deepal brands
Manufacturing Changan Auto Manufacturing (Thailand) Co., Ltd. Operator of Rayong plant
Parts Changan Auto Components (Thailand) Co., Ltd. Parts + supply chain

Source: Bangkok Post — auto after-sales sector; Global Changan press.

Avatr (Infinite Automobile Co., Ltd. / AAS Group)

Avatr in Thailand operates under a separate dealership agreementInfinite Automobile Co., Ltd., a subsidiary of AAS Group (long-established Thai luxury-car dealer, also operates BMW, Mini, Porsche distributorships). This is a deliberate Changan strategy to leverage AAS's premium-segment experience for the Avatr brand rather than route it through the mass-market Changan distribution stack.

  • First Avatr showroom opened November 2024 (CnEVPost)
  • Rama 3 Flagship Showroom opened November 2025฿120m investment, Thailand's largest Avatr retail space, full service centre starts March 2026 (Bangkok Post — Rama 3; Nation Thailand)
  • Showroom network (May 2026): Rama 3 (flagship), Siam Paragon (boutique), Vibhavadi, Kanchanaphisek, Hat Yai, Phuket, Chiang Mai, plus eternity@one independent dealer (Eternity at One)
  • Total Avatr footprint: ~8 stand-alone showrooms as of May 2026 ([unverified — exact count])
  • Deliveries: 1,000+ Avatr vehicles delivered in TH by Nov 2025 (Thairath EN)
  • AVATR by Infinite Automobile won "highest AVATR sales globally" dealer award in 2025 — confirms strong TH performance (AAS Auto Service)

Showrooms — Changan + Deepal (Changan Auto Southeast Asia)

The Changan TH dealer locator at changan.co.th/en/dealer/ lists ~53 retail locations as of early 2026, vs the original 100-by-end-2025 target. Bulk are in Bangkok metro, Chonburi (EEC), Rayong, Chiang Mai, Hat Yai, Phuket, Khon Kaen, Nakhon Ratchasima, Surat Thani. Co-located Changan-brand + Deepal sales (in most showrooms, both brands' models displayed together).

Specific showroom-by-showroom address list [unverified at full detail] — see dealer page for canonical list.

Warranty terms

Changan + Deepal (Changan Auto Southeast Asia):

  • Vehicle: 5 years / 150,000 km (Autolifethailand — K50 launch)
  • HV battery: 8 years / 160,000 km (standard, all Deepal BEVs)
  • Drive unit / motor / controller: [unverified — typically same as vehicle warranty]
  • DEEPAL Lifetime Battery Warranty Package (Promo): Free upgrade from standard 8-yr/160k → lifetime battery warranty, first owner only, max annual mileage 50,000 km, promotion period 2025-12-11 → 2026-03-21 (CHANGAN Thailand — Lifetime Battery promo)
  • Home charger: Free 7 kW wallbox + installation with every BEV purchase (all Deepal models confirmed)
  • First-year comprehensive insurance: Complimentary
  • Roadside assistance: [unverified — duration]
  • Lumin: 8 years / 160,000 km vehicle + 8 yr / 240,000 km battery (more generous than Deepal — likely because Lumin entered TH 2024 before the Deepal warranty rebase) (Car2Day — Lumin launch)

Avatr (Infinite Automobile):

  • Vehicle: [unverified — likely 5 yr / 150 km matching parent]
  • HV battery: [unverified — likely 8 yr / 160k matching parent]
  • Service program: Full-service centre at Rama 3 flagship from March 2026

Manufacturing — Changan Rayong plant

The single largest Chinese-EV-plant investment in Thailand of the 2023–2025 wave (Aion was ฿2.3bn, BYD Rayong was ฿17.9bn, GWM Rayong was ฿13.7bn — Changan's ฿9.8bn lands mid-table).

Field Value Source
Operator Changan Auto Manufacturing (Thailand) Co., Ltd. Global Changan
Location WHA Eastern Seaboard Industrial Estate 4 (NOT Amata) Bangkok Post — Aug 2024; D&B
District Pluak Daeng, Rayong (EEC) same
Address 616/51 Moo 1 WHA Eastern Seaboard Industrial Estate 4 D&B
Investment ฿9.8 bn–฿10 bn (≈ US $285–300 m) Just-Auto; TechNode; BOI press
Site area ~250 rai (~400,000 m²) CarNewsChina
BOI approval 2023-10-11 BOI press
Groundbreaking November 2023 Carnewschina — 2025-05-16
Phase-1 capacity 100,000 vehicles/year (initial mix of ~58k BEV + ~36.5k PHEV/REEV per BOI filing) BOI press; Just-Auto
Phase-2 target 200,000 vehicles/year (scheduled 2026) CarNewsChina; Nation Thailand
Workshops 5 (welding, painting, assembly, engine assembly, battery assembly) Nation Thailand; Global Changan
Production start 2025-05-16Deepal S05 RHD is the first car off the line; was also Changan Auto's 28,590,000th vehicle worldwide CnEVPost; Chinadaily
Workforce 1,000+ Thai workers Global Changan
Local content ~60 % at startup same
Models built locally Deepal S05 (BEV + REEV), Deepal S07 (planned), Deepal L07 (planned), additional models phased CnEVPost
Designation Changan Auto's first overseas comprehensive NEV plant; RHD hub for SE Asia, Australia, NZ, South Africa, UK Just-Auto; CnEVPost
First export December 2025 — Deepal S05 BEV to Europe same

CKD-TH model timeline

Model CKD start Notes
Deepal S05 2025-05-16 First car off the line
Deepal S07 / L07 [unverified — likely H2 2025/H1 2026] Plant-opening press lists S07/L07 as planned CKD; no confirmed CKD-launch press located
Avatr 11 / 07 CBU-China No press indicates Avatr CKD-Thai plans yet
Lumin CBU-China Autolifethailand official-price article explicitly tags "(นำเข้า CBU)"

Changan Lumin — A-segment city EV

The Lumin (重庆长安 Lumin / 长安启源 Lumin in China; "Lumin" only in Thailand) is Changan's A-segment 2-door city BEV, the cheapest Changan-brand vehicle in Thailand. Globally launched April 2022, RHD-converted for Thailand and unveiled at Bangkok International Motor Show 2024 (45th BIMS, 25 March – 7 April 2024). Status May 2026: still on sale, only Changan-brand BEV in TH.

Lineage & platform

  • Generation: First (and only) generation, China launch April 2022, TH launch 2024-03-25 at BIMS 45.
  • Platform: Changan A-segment city-EV platform (no formal name; not on EPA1 like Deepal)
  • Architecture: 400 V
  • Battery: 27.99 kWh LFP (CATL) for TH market; China-market 12.92 / 17.7 / 28.1 kWh options exist
  • Origin: CBU-China (Chongqing); Autolifethailand tags "(นำเข้า CBU)" explicitly (Autolifethailand)

Lineup events / timeline

Date Event
2024-03-25 (BIMS 45) Launch — Lumin L (AC-only) ฿479,000 / Lumin L DC ฿499,000 (Autolifethailand; Paultan; Car2Day)
2024-04 (BIMS 45) Sweep — Changan reportedly took 3,000 Lumin bookings during BIMS 2024 (CHANGAN news)
2025-03 (Motor Show 2025) Price-cut promo — up to ฿80,000 off, effective price ~฿399,000 (Autolifethailand; Motorist TH)
2026-03 (Motor Show 47) ฿100,000 promo discount, effective ~฿399,000 (Motor Show 2026) (Thairath EN)

Trims

Lumin L (AC-only) — lumin-l-ac (current) ฿479,000

Spec Value Source
Launch MSRP (2024-03-25) ฿479,000 Autolifethailand
Current MSRP (May 2026, pre-promo) ฿479,000 ZigWheels TH
Effective price (Motor Show 47, 2026-03) ฿399,000 (after ฿100k campaign discount) Thairath EN
Battery (kWh) 27.99 LFP (CATL) Paultan; Car2Day
Voltage architecture 400 V derived
Range (NEDC) 301 km Autolifethailand
Range (WLTP est.) ~235 km (NEDC × 0.78) derived
Drive FWD Paultan
Motor (front) 31 kW (41 hp) / 41 hp PMSM Wikipedia; Car2Day — some Thai sources cite 48 hp
Torque 110 Nm Paultan
0–100 km/h not published — top speed limited 101 km/h Wikipedia
Top speed 101 km/h same
AC charging 6.6 kW (Type 2) Autolifethailand
DC charging peak none — AC only (key trim differentiator vs L DC) Paultan
Connectors Type 2 only same
Seats 4 (2+2) same
Wheels 14″ alloy [unverified — exact diameter] ZigWheels TH
L × W × H 3,270 × 1,700 × 1,545 mm (TH; Wikipedia notes 1,590 mm height for some markets — [unverified discrepancy]) Wikipedia; ZigWheels TH
Wheelbase 1,980 mm same
Curb weight 840–945 kg Wikipedia
Standard equipment
  • 10.25″ touchscreen
  • 7″ digital instrument cluster
  • 2 airbags
  • ESC + reverse camera
  • 2 USB ports
  • Type 2 charging cable
  • Home wallbox included with installation
  • 4 colours [unverified completeness — see Colors section]

Lumin L DC — lumin-l-dc (current) ฿499,000

Same drivetrain as L AC, with DC fast-charge port added (Combo / CCS2 [unverified — connector type]).

Spec Value Source
Launch MSRP (2024-03-25) ฿499,000 Autolifethailand
Current MSRP (May 2026) ฿499,000 ZigWheels TH
Battery (kWh) 27.99 LFP same as L AC
Range (NEDC) 301 km same
DC charging peak ~40 kW [unverified — figure typical for this segment] [unverified]
AC charging 6.6 kW Autolifethailand

Colors (TH-market)

Per ZigWheels TH — Lumin colors, 5 colours in TH:

Name (EN) Hex Notes
Foggy White #e8e8ea default [unverified hex]
Magpie Gray #3e3e42 [unverified hex]
Sakura Pink #f0c0c8 [unverified hex]
Moss Green #7a8c5b [unverified hex]
Wheat Yellow #e3b950 [unverified hex]

China-market additional colours (Lake Blue, Dew Green, Mist White) not offered in TH.

Verification matrix

Field Mark Source Notes
Launch MSRP Autolifethailand + Paultan + Car2Day three primary cross-check
Current MSRP ZigWheels + Autolifethailand
Battery kWh Paultan + Autolifethailand 27.99
Range NEDC Autolifethailand
Range WLTP derived only
Motor kW Wikipedia + Car2Day Two figures float: 31 kW (41 hp China spec) vs 35 kW (48 hp). Use 41 hp / 31 kW per Wikipedia
AC charging Autolifethailand 6.6 kW
DC charging [unverified — DC peak kW for L DC trim]
Wheel size [unverified — likely 14″]
Colour hex codes All approximated
Drive Paultan FWD
Dimensions Wikipedia / ZigWheels conflict on height 1,545 vs 1,590 TH spec presumably 1,545

Deepal S07 — mid-size electric SUV (volume model)

Deepal's flagship volume model. The launch SKU for the Deepal brand in Thailand and globally. Built on Changan's EPA1 platform, rear-motor RWD. In China the S07 is offered as both BEV and EREV — Thailand gets BEV only (the REEV/EREV variant that exists in China is not imported per Deepal Thailand product pages).

Lineage & platform

  • Generation: First-gen as "Deepal S7" (China launch 2023-05-31); rebranded "S07" at 2024 facelift; "NEW S07" further refresh for MY2026 Thailand (2025–2026 facelift) (Wikipedia)
  • Platform: Changan EPA1 (Electric-platform Architecture 1) — Changan's NEV platform, supports BEV + EREV + (theoretical) FCEV variants
  • Shared with: Deepal L07 sedan (same platform); Mazda 6e (China + global) is a Deepal SL03 / L07 derivative
  • Architecture: 400 V
  • Battery technology: CATL ternary lithium (NMC) for original S07; CATL LFP for MY2025 facelift (cost-down)
  • Origin: CBU-China (Chongqing) at launch; CKD-Thailand planned 2025–2026 [unverified — exact CKD start date]

Lineup events / timeline

Date Event
2023-11-29 (Motor Expo 2023) Bangkok launch — S07 ฿1,399,000 (66.8 kWh NMC, 485 km NEDC). Deepal's first overseas market; pre-orders 6,452 in first 45 hours. (CnEVPost; Global Changan; Paultan)
2024-03 (BIMS 45) S07 L Long Range added — 79.97 kWh NMC, 560 km NEDC range, ฿1,499,000 (L variant); standard S07 (with 79.97 kWh) at ฿1,399,000. (Autolifethailand — S07 L; Wikipedia)
2025 (MY2025 facelift) "NEW S07" facelift — body-coloured exterior trim (replacing black), suspension retuning, battery switched NMC → LFP (68.8 kWh capacity unchanged), price cut by ฿300,000 to ฿1,099,000 (standard) / S07 L stays at ฿1,499,000. (AutoStation — MY2025 launch; ZigWheels TH — S07 2026)
2025-11-29 (Motor Expo 2025) NEW S07 + S07 L showcased; promo via Motor Expo 2026 PROMOTION DEEPAL extends through Mar 2026

Trims

Deepal S07 (NEW S07) — s07 (current, MY2025/26 facelift) ฿1,099,000

Spec Value Source
Launch MSRP (2023-11-29) ฿1,399,000 (with 66.8 kWh NMC) Paultan; CnEVPost
MY2025 MSRP (current, since 2025) ฿1,099,000 (with 68.8 kWh LFP) AutoStation; ZigWheels TH
Battery (kWh) 68.8 LFP (CATL) — was 66.8 kWh NMC at launch Wikipedia; AutoStation
Battery chemistry LFP (MY2025) / NMC (pre-facelift) same
Cell supplier CATL Paultan
Voltage architecture 400 V derived (EPA1)
Range (NEDC) 485 km Paultan; CHANGAN TH — Specs
Range (WLTP est.) ~378 km derived
Drive RWD (single rear motor) Wikipedia
Rear motor 190 kW (258 PS) / 320 Nm PMSM Paultan; CHANGAN TH
0–100 km/h 7.5 s [unverified — figure typical for class] Wikipedia [unverified for TH-spec exactly]
Top speed 200 km/h [unverified]
AC charging 6.6 kW (Type 2) Paultan
DC charging peak 78 kW (launch S07 NMC); upgraded to higher for facelift [unverified — MY2025 figure] Paultan — quotes 78 kW
DC charging 30–80 % 35 min same
V2L output [unverified]
Connectors Type 2 + CCS2 inferred from TH market norm
Seats 5 Paultan
Wheels 20″ alloy (MY2025 NEW S07 has new wheel design) ZigWheels TH
L × W × H 4,750 × 1,930 × 1,625 mm Paultan
Wheelbase 2,900 mm same
Ground clearance 165 mm Paultan
Curb weight 1,940 kg same
Standard equipment
  • 15.6″ central touchscreen — landscape, "auto-adjusting" angle on facelift
  • 12.3″ digital instrument cluster
  • 12.3″ AR-HUD
  • 14-speaker audio system
  • HarmonyOS infotainment + Snapdragon 8155 chip
  • Huawei DriveONE drive system (motor + inverter)
  • L2 ADAS — adaptive cruise, lane-keep, AEB, blind-spot
  • Panoramic glass roof
  • Synthetic leather seats with cooling (MY2025 facelift)
  • Wireless phone charger
  • Rear touch control panel (MY2025 facelift)
  • 64-colour ambient lighting (MY2025 facelift)
  • Power-adjustable front seats with memory

Deepal S07 L (Long Range) — s07-l (current) ฿1,499,000

Same body and motor as S07; bigger battery, longer range, 20″ wheels.

Spec Value Source
Launch MSRP (2024-03) ฿1,499,000 Autolifethailand — S07 L
Current MSRP (May 2026) ฿1,499,000 ZigWheels TH — S07 L 2026
Battery (kWh) 79.97 NMC (CATL) Autolifethailand; Wikipedia
Battery chemistry NMC same
Range (NEDC) 560 km same
Range (WLTP est.) ~437 km derived
Motor 218 PS / 320 Nm (slightly detuned vs S07 standard 258 PS in some specs) [unverified — TH-spec exact] Autolifethailand
AC charging 6.6 kW same
DC charging peak [unverified — likely higher than 78 kW given larger pack]
Wheels 20″ alloy ZigWheels TH

Colors

Per Deepal Thailand product page + ZigWheels TH:

Name (EN) Hex Notes
Pearl White #f0f0f0 default [unverified hex]
Storm Grey #5b6066 [unverified hex]
Sea Salt Blue #b8c3cb [unverified hex]
Quartz Black #0a0a0a [unverified hex]

Colours not yet fully audited from OEM site — defer to colour-ingester pass.

Verification matrix

Field Mark Source Notes
Launch MSRP (2023) Paultan + CnEVPost ฿1,399,000 confirmed
MY2025 MSRP cut AutoStation + ZigWheels ฿1,099,000 confirmed
Battery kWh (pre-facelift) Paultan + Wikipedia 66.8 NMC
Battery kWh (MY2025) AutoStation + Wikipedia 68.8 LFP
Battery chemistry switch AutoStation NMC → LFP confirmed
Range NEDC Paultan + CHANGAN TH 485 km
Motor kW Paultan + CHANGAN TH 190 kW / 258 PS
0–100 Wikipedia TH-spec figure not independently confirmed
AC kW Paultan 6.6
DC kW peak Paultan (78 kW launch); facelift figure [unverified]
Wheels ZigWheels TH (20″ facelift)
Voltage architecture derived from EPA1
Dimensions Paultan + Wikipedia match
Colour palette needs OEM-site audit

Deepal L07 — D-segment electric fastback sedan

The sister model to S07 (same EPA1 platform, same launch event). Rear-drive electric fastback sedan with Red Dot Design Award styling. Launched alongside S07 at Motor Expo 2023.

Lineage & platform

  • Generation: Originally Deepal SL03 (China launch 2022-08-25); renamed L07 for export and at 2024 facelift to differentiate from Huawei-software SL03 variants (Wikipedia — SL03 / L07)
  • Platform: Changan EPA1
  • Architecture: 400 V
  • Origin: CBU-China at launch; CKD-Thailand planned at Rayong plant [unverified — confirmed start date]
  • Note: The Mazda 6e (sold globally from 2025) is a Mazda-rebadged Deepal L07/SL03 — Mazda 6e at BIMS 2026 confirms shared underpinnings (Paultan — Mazda 6e BIMS 2026)

Lineup events / timeline

Date Event
2023-11-29 (Motor Expo 2023) Bangkok launch — L07 at ฿1,329,000 (66.8 kWh NMC, 540 km NEDC) (CnEVPost; Paultan)
2025-03-01 → 2025-04-06 "Touch the Future Deals" promo — bundled discounts
2025-08 L07 facelift in China — Huawei smart-driving system added; status of TH facelift [unverified] (CnEVPost — 2025-08)
2026-03 (BIMS 47) L07 S — new budget trim added at ฿1,239,000 (smaller 475 km range pack); standard L07 stays ฿1,329,000 (PCAuto MY — L07 S 1,239,000 launch; Motor Expo TH)

Trims

Deepal L07 — l07 (current) ฿1,329,000

Spec Value Source
Launch MSRP (2023-11-29) ฿1,329,000 CnEVPost
Current MSRP (May 2026) ฿1,329,000 (no MSRP change documented) ZigWheels TH
Battery (kWh) 66.8 NMC (CATL) Paultan
Cell supplier CATL same
Voltage architecture 400 V derived (EPA1)
Range (NEDC) 540 km Paultan; ZigWheels TH
Range (WLTP est.) ~421 km derived
Drive RWD Paultan
Rear motor 190 kW (258 PS) / 320 Nm PMSM same
0–100 km/h 6.29 s ZigWheels TH; CHANGAN TH press materials
Top speed 200 km/h [unverified]
AC charging 6.6 kW Paultan
DC charging peak 78 kW same
DC charging 30–80 % 35 min same
Connectors Type 2 + CCS2 inferred
Seats 5 Paultan
Wheels 19″ alloy [unverified — possibly 18 or 19] ZigWheels TH
L × W × H 4,820 × 1,890 × 1,480 mm Paultan
Wheelbase 2,900 mm same
Curb weight 1,820 kg same
Drag coefficient 0.23 Cd Wikipedia — SL03/L07
Standard equipment
  • 14.6″ centre touchscreen + 10.5″ digital instrument
  • HarmonyOS-based infotainment (Snapdragon 8155)
  • L2 ADAS
  • Panoramic glass roof
  • Synthetic leather seats, power-adjustable

Deepal L07 S — l07-s (current MY2026, new budget trim) ฿1,239,000

Spec Value Source
Launch MSRP (2026-03, BIMS 47) ฿1,239,000 PCAuto MY
Battery (kWh) smaller pack, NEDC 475 km same
Battery kWh (exact) [unverified — likely 56–57 kWh LFP]
Battery chemistry likely LFP inferred (cost-down trim)
Range (NEDC) 475 km PCAuto MY
Motor same 190 kW / 258 PS RWD [unverified — could be detuned]
Other specs otherwise mirror standard L07 inferred

Verification matrix

Field Mark Source Notes
Launch MSRP CnEVPost + Paultan + ZigWheels ฿1,329,000
Current MSRP ZigWheels unchanged
Battery kWh Paultan + ZigWheels 66.8
Range NEDC Paultan + ZigWheels 540 km
Motor Paultan 190 kW / 258 PS
0–100 ZigWheels TH + CHANGAN TH 6.29 s
Drag Cd Wikipedia 0.23
AC kW Paultan 6.6
DC kW peak Paultan 78
Wheel size ZigWheels TH likely 18 or 19″, [unverified exact]
Drive Paultan + Wikipedia RWD
L07 S budget trim PCAuto MY single primary ฿1,239,000 / 475 km confirmed; battery kWh [unverified]
L07 facelift in TH (Aug 2025 Huawei version) [unverified — TH may not have received it]

Deepal S05 — compact electric SUV (Thailand-built flagship)

The Deepal S05 is the first model produced at the Rayong plant (2025-05-16) — strategically the most important Deepal in Thailand because it's the proof point for CKD-TH supply. Built in Thailand for both domestic sale and export to Europe. Compact SUV (a step below S07 in size). Available in BEV and REEV variants in TH; evth tracks only the BEV trims.

Lineage & platform

  • Generation: First-gen (China launch 2024-09)
  • Platform: Changan EPA1
  • Architecture: 400 V
  • Battery: CATL LFP (all TH trims)
  • Origin: CKD-Thailand at Rayong — confirmed
  • Body type: Compact SUV (segment one below S07)

Lineup events / timeline

Date Event
2025-03-24 (BIMS 46) Bangkok launch — Lite ฿799,000 / Plus ฿849,000 / Max ฿899,000 (all BEV, 56 kWh LFP, 470 km NEDC). REEV variants also launched same day. (Autolifethailand; MarkLines)
2025-05-16 First Deepal S05 RHD rolls off Rayong line — Changan's 28.59 millionth vehicle worldwide (CnEVPost)
2025-11-29 (Motor Expo 2025) S05 BEV Max Long Range added — new trim at ฿999,000 with 68.82 kWh LFP, 560 km NEDC (CHANGAN — Motor Expo 2025 launch; Autolifethailand)
2025-12-27 Europe export shipment — first batch of made-in-Thailand S05 BEVs (CnEVPost; CarNewsChina)
2025-Q1–Q2 Deepal S05 = #1 EV SUV by TH registrations for March + April 2025 (consecutive months) (Global Changan)

Trims

Deepal S05 BEV Lite — s05-lite (current) ฿799,000

Spec Value Source
Launch MSRP (2025-03-24) ฿799,000 Autolifethailand
Current MSRP ฿799,000 same
Battery (kWh) 56 LFP (CATL) same
Voltage architecture 400 V derived
Range (NEDC) 470 km same
Range (WLTP est.) ~367 km derived
Drive RWD Wikipedia — S05
Motor 175 kW (238 PS) / 320 Nm Autolifethailand
0–100 km/h 7.3 s same
AC charging 6.6 kW same
DC charging peak 152–167 kW (CATL 3C tech) same
DC charging 30–80 % ~15 min same
V2L output 6.6 kW same
Seats 5 same
Wheels 18″ alloy same
L × W × H 4,620 × 1,900 × 1,600 mm same
Wheelbase 2,880 mm same
Cargo 492 L same
Frunk 159 L same
Standard equipment (Lite)
  • 14.6″ centre touchscreen + 10.25″ instrument
  • L2 ADAS (AEB, ACC, LKA)
  • Synthetic leather seats
  • Wireless phone charger

Deepal S05 BEV Plus — s05-plus (current) ฿849,000

Spec Value Source
Launch MSRP (2025-03-24) ฿849,000 Autolifethailand
Battery (kWh) 56 LFP same
Range (NEDC) 470 km same
Motor 175 kW / 238 PS same
0–100 km/h 7.3 s same
Wheels 18″ alloy same
Distinctive features vs Lite
  • Upgraded seat material
  • Premium audio ([unverified — speaker count])
  • Additional ADAS features [unverified — exact delta]

Deepal S05 BEV Max — s05-max (current) ฿899,000

Spec Value Source
Launch MSRP (2025-03-24) ฿899,000 Autolifethailand
Battery (kWh) 56 LFP same
Range (NEDC) 470 km same
Motor 175 kW / 238 PS same
0–100 km/h 7.3 s same
Wheels 18″ alloy same
Distinctive features vs Plus
  • Top-spec ADAS suite
  • Premium interior trim
  • HUD [unverified]

Deepal S05 BEV Max Long Range — s05-max-lr (current, since 2025-11-29) ฿999,000

The newest S05 BEV trim, launched at Motor Expo 2025.

Spec Value Source
Launch MSRP (2025-11-29) ฿999,000 Autolifethailand
Battery (kWh) 68.82 LFP same
Range (NEDC) 560 km same
Motor 200 kW (272 PS) / 320 Nm same
0–100 km/h 6.48 s same
AC charging 6.6 kW same
DC charging peak 152–167 kW same
Wheels 20″ alloy (vs 18″ on standard-range Max) same

Verification matrix

Field Mark Source Notes
All trim MSRPs Autolifethailand + CHANGAN TH confirmed
Battery kWh (56 / 68.82) Autolifethailand
LFP chemistry Autolifethailand + CHANGAN TH
Range NEDC Autolifethailand
0–100 (7.3 / 6.48) Autolifethailand
Motor kW (175 / 200) Autolifethailand
AC / DC kW (6.6 / 152–167) Autolifethailand
V2L Autolifethailand 6.6 kW
Dimensions Autolifethailand + Wikipedia
CKD-TH CnEVPost + CarNewsChina confirmed first car off line
Wheel size 18″/20″ Autolifethailand
Equipment delta between Lite/Plus/Max partial full delta [unverified]
Colour palette needs OEM-site audit

Deepal E07 — convertible SUV / pickup (premium Deepal)

The Deepal E07 is the most distinctive vehicle in the lineup: a transformable SUV/pickup with an electrically-retracting rear roof + cargo bed wall. The roof retracts at the push of a button to transform the vehicle from 5-seat SUV into a pickup-truck configuration. 800 V architecture — the only Deepal in TH on 800 V.

Lineage & platform

  • Generation: First-gen (China launch 2024-09)
  • Platform: Changan EPA1 (extended 800V variant)
  • Architecture: 800 V (Deepal's only 800V model in TH)
  • Origin: CBU-China
  • Body type: SUV / pickup transformer (segment-unique)

Lineup events / timeline

Date Event
2024-11-29 (Motor Expo 2024) Bangkok launch — E07 Plus ฿1,699,000 / Performance AWD ฿2,099,000 (after subsidies); regular E07 ฿1,599,000 (BIMS 2025 promo price) (Paultan — E07 TH launch; Autolifethailand)
2025-03 (BIMS 46) Promo entry price ฿1,599,000 (Plus variant)

Trims

Deepal E07 Plus — e07-plus (current) ฿1,599,000–฿1,699,000

Spec Value Source
Launch MSRP (2024-11-29) ฿1,699,000 Paultan
BIMS 2025 promo / current effective ฿1,599,000 Autolifethailand
Battery (kWh) 89.98 NMC same
Voltage architecture 800 V Autolifethailand
Range (NEDC) 640 km Paultan
Range (WLTP est.) ~499 km derived
Drive RWD Paultan
Rear motor 252 kW (342 PS) / 365 Nm same
0–100 km/h 6.7 s same
AC charging 11 kW [unverified — typical for 800V]
DC charging peak [unverified — likely 240+ kW given 800V]
Wheels 20″ alloy [unverified]
Cargo transforms — SUV mode + pickup-truck mode Paultan

Deepal E07 Performance AWD — e07-perf-awd (current) ฿2,099,000

Spec Value Source
Launch MSRP (2024-11-29) ฿2,099,000 Paultan
Battery (kWh) 89.98 NMC same
Voltage architecture 800 V same
Range (NEDC) [unverified — slightly lower due to dual-motor]
Drive AWD (dual-motor) same
Combined motor 440 kW (598 PS) / 645 Nm same
0–100 km/h 3.96 s same

Verification matrix

Field Mark Source Notes
MSRPs (1.599 / 1.699 / 2.099) Paultan + Autolifethailand
Battery 89.98 kWh NMC Autolifethailand
800V architecture Autolifethailand
Range 640 km Paultan
Plus 342 PS / 6.7 s Paultan
Performance AWD 598 PS / 3.96 s Paultan
AC / DC kW [unverified]
Transformable mechanism Paultan confirmed novel SUV↔pickup

Avatr 11 — premium electric SUV coupé (Avatr brand flagship)

Avatr's first model. Joint venture between Changan + CATL + Huawei. Sold in Thailand by Infinite Automobile / AAS Group as a fully separate brand from Changan + Deepal — its own showrooms, marketing, website. 800 V architecture, dual-motor AWD, sub-4-second 0-100, ~680 km NEDC range. Direct rival to BMW iX, Tesla Model Y Performance, GAC Hyptec HT.

Lineage & platform

  • Generation: First-gen (China launch 2022-08; Thai RHD launch 2024-09-17)
  • Platform: CHN (Changan-Huawei-CATL joint platform)
  • Architecture: 800 V
  • Battery technology: CATL NMC, cell-to-pack
  • Origin: CBU-China
  • Body type: Mid-large SUV coupé

Lineup events / timeline

Date Event
2024-09-17 Bangkok launch — Avatr brand debuts in TH at Centra Bangkok event. Standard Range ฿2,099,000 / Long Range ฿2,299,000. First 200 units get ฿100k discount. (Xinhua; Paultan; Autolifethailand)
2024-11 First showroom opens (Infinite Automobile) + first deliveries (CnEVPost)
2025-11 Avatr 11 Royal Edition announced at Motor Expo 2025 — bi-color exterior, 22″ heptagram forged wheels, semi-aniline leather, ฿2,899,000 (Autolifethailand)
2025-11 AVATR Rama 3 Flagship Showroom opens — ฿120m investment, Thailand's largest Avatr retail space (Bangkok Post)
2025-11 Avatr crosses 1,000 deliveries milestone in TH (Thairath EN)

Trims

Avatr 11 Standard Range — avatr11-sr (current) ฿2,099,000

Spec Value Source
Launch MSRP (2024-09-17) ฿2,099,000 Paultan; Autolifethailand
Current MSRP ฿2,099,000 same
Battery (kWh) 90.38 NMC (CATL CTP) Wikipedia — Avatr 11
Voltage architecture 800 V same
Range (NEDC) 555–575 km [unverified — exact figure for TH-spec Standard] Wikipedia — gives 555–575 NEDC for 90 kWh pack
Drive AWD (dual-motor) Wikipedia
Front motor 195 kW (265 PS) same
Rear motor 230 kW (313 PS) same
Combined 425 kW (578 PS) / 650 Nm same
0–100 km/h 3.98 s same
Top speed 200 km/h same
AC charging 11 kW (Type 2) Paultan
DC charging peak 240 kW (10 min adds 200 km) Wikipedia
Wheels 21″ alloy [unverified — exact size]
L × W × H 4,880 × 1,970 × 1,601 mm Wikipedia
Wheelbase 2,975 mm same
Curb weight 2,365 kg same
Standard equipment
  • Huawei HarmonyOS infotainment
  • L2+ ADAS with Huawei smart-driving (camera + LiDAR; verify TH-spec)
  • 21″ alloy wheels
  • Air-suspension [unverified — could be standard or AWD-only]
  • Semi-aniline leather (Royal Edition only)

Avatr 11 Long Range — avatr11-lr (current) ฿2,299,000

Spec Value Source
Launch MSRP (2024-09-17) ฿2,299,000 Paultan
Current MSRP ฿2,299,000 same
Battery (kWh) 116.79 NMC (CATL CTP) Wikipedia
Voltage architecture 800 V same
Range (NEDC) 680 km Paultan
Range (WLTP est.) ~530 km derived
Drive AWD (dual-motor) same
Combined 425 kW / 650 Nm same
0–100 km/h 3.98 s same

Avatr 11 Royal Edition — avatr11-royal (current, since 2025-11) ฿2,899,000

Spec Value Source
Launch MSRP (2025-11) ฿2,899,000 Autolifethailand
Battery 116.79 NMC inferred (top trim)
Drive AWD same
Combined output 395 kW (537 hp) [note: Autolifethailand cites 395 kW for Royal Ed which is different from base 425 kW — [unverified discrepancy]] Autolifethailand
Wheels 22″ heptagram starburst forged Bangkok Post — Rama 3
Distinctive Bi-color exterior (silver detailing), Merlot red suede headliner, rose-white semi-aniline leather, exclusive Royal Edition badging, automatic adjustable rear spoiler same

Verification matrix

Field Mark Source Notes
Launch MSRPs (2.099 / 2.299) Paultan + Autolifethailand
Royal Edition ฿2.899m Autolifethailand + Bangkok Post
Battery 90.38 / 116.79 NMC Wikipedia
800V architecture Wikipedia
AWD dual-motor Wikipedia
0–100 3.98 s Wikipedia
Range 680 km LR Paultan
Range 555–575 km SR Wikipedia range TH-spec exact figure [unverified]
Dimensions Wikipedia
DC peak 240 kW Wikipedia
Royal Edition kW conflict Autolifethailand 395 vs Wikipedia 425 base [unverified] — could be regulation-rated different
Colour palette [unverified]

Avatr 07 — mid-size electric SUV (newer launch)

Avatr's second model in Thailand — launched at Motor Expo 2025 (November 2025) — and the first Avatr to offer both BEV and EREV configurations in China. In Thailand: BEV only [unverified — EREV TH availability]. Direct rival to Tesla Model Y Performance, BMW iX1, Zeekr 7X (note shared Geely platform context).

Lineage & platform

  • Generation: First-gen (China launch 2024-09; TH launch 2025-11-29)
  • Platform: CHN (Avatr platform) — derivative of Changan EPA1 + Huawei iDVP
  • Architecture: 800 V SiC
  • Battery technology: CATL NMC
  • Origin: CBU-China
  • Body type: Mid-size SUV

Lineup events / timeline

Date Event
2025-11-29 (Motor Expo 2025) Bangkok launch — RWD + AWD variants. Estimated price band ฿1,660,000 – ฿1,860,000 (CHANGAN — Avatr 07 launch; AutoStation; ThaiPR)
2025-12 Motor Expo 2025 bookings: Avatr 11 + 07 combined = 1,103 pre-bookings at the show (AutoStation)

Trims

Avatr 07 RWD — avatr07-rwd (current) ฿1,659,000

Spec Value Source
Launch MSRP (2025-11-29) ฿1,659,000 ThaiPR; CHANGAN
Battery (kWh) 82.14 NMC (CATL) AutoStation
Voltage architecture 800 V SiC same
Range (NEDC) [unverified TH-spec; likely 600+ km]
Drive RWD same
Motor [unverified — likely ~230 kW single rear motor]
0–100 km/h [unverified — RWD figure]
AC charging [unverified — likely 11 kW]
DC charging peak 420 kW (30-80% in 10 min) AutoStation

Avatr 07 AWD Dual Motor — avatr07-awd (current) ฿1,860,000 [unverified — top price assumed from launch range]

Spec Value Source
Launch MSRP (2025-11-29) ~฿1,860,000 AutoStation — "1.66–1.86m baht" range
Battery (kWh) 82.14 NMC same
Voltage architecture 800 V SiC same
Drive AWD (dual-motor) same
0–100 km/h 3.9 s same
DC charging peak 420 kW same

Verification matrix

Field Mark Source Notes
Launch MSRP RWD ฿1.659m ThaiPR + CHANGAN press
Launch MSRP AWD top AutoStation — "1.66–1.86m" range exact AWD figure [unverified]
Battery 82.14 NMC AutoStation
800V SiC architecture AutoStation
DC peak 420 kW AutoStation
0–100 3.9 s AWD AutoStation
Range NEDC TH-spec [unverified]
Wheel size, dimensions [unverified]
Colour palette [unverified]

Cross-model lineup history

Date Event
2023-10-11 BOI approves Changan ฿8.86 bn application — Rayong plant (BOI press)
2023-11-29 Deepal launches in Thailand — S07 ฿1,399,000 + L07 ฿1,329,000 at Motor Expo 2023. 6,452 pre-orders in 45 hours. First Deepal overseas market.
2023-11 Plant groundbreaking in Rayong
2024-03-25 (BIMS 45) Changan Lumin launches — ฿479k / ฿499k. 3,000 BIMS bookings reported.
2024-03 Deepal S07 L (long-range) added at ฿1,499,000
2024-09-17 Avatr brand debuts in TH — Avatr 11 ฿2,099,000 / ฿2,299,000
2024-11 First Avatr showroom opens (Infinite Automobile / AAS Group)
2024-11-29 (Motor Expo 2024) Deepal E07 launches — ฿1,699,000 Plus / ฿2,099,000 Performance AWD
2025-03-24 (BIMS 46) Deepal S05 launches — ฿799k–฿899k BEV + REEV variants
2025-03 Deepal Hunter K50 REEV pickup launches — ฿1,099,000 / ฿1,249,000 (REEV — out of evth BEV scope)
2025-03 Lumin promo to ~฿399k effective price
2025-Q1–Q2 Deepal S05 #1 EV SUV by TH registrations — March + April 2025 consecutive
2025-05-16 Rayong plant inaugurated — first Deepal S05 RHD rolls off line
2025 (mid) Deepal S07 facelifted (NEW S07) — price cut from ฿1,399k → ฿1,099k, battery NMC → LFP (68.8 kWh), MY2025
2025-11 Avatr Rama 3 flagship opens (฿120m investment)
2025-11 Avatr crosses 1,000 TH deliveries
2025-11-29 (Motor Expo 2025) Avatr 07 launches ฿1,659,000+; Deepal S05 Max LR added ฿999,000; Avatr 11 Royal Edition ฿2,899,000
2025-12-27 First Europe export — Deepal S05 BEV shipped from Rayong
2026-03 (BIMS 47) Deepal L07 S budget trim launches ฿1,239,000 (475 km); Lumin promo to ฿399,000

Sales / market position

  • Cumulative Changan-group TH sales through end-2024: ~14,000 vehicles (Changan + Deepal + Avatr combined). 2024 target was 15,000–18,000 — missed due to "local economic factors" (Global Changan)
  • Deepal S05: #1 EV SUV by registrations in March + April 2025 — first made-in-Thailand Deepal proves market-fit
  • Avatr: 1,000+ TH deliveries by Nov 2025; AAS / Infinite Automobile won "highest Avatr dealer globally" award 2025
  • Motor Expo 2025 bookings (Nov–Dec 2025): Avatr 11 + 07 combined 1,103 pre-bookings; Deepal-brand bookings [unverified — historically strong]
  • Combined 2025 BEV-segment share: [unverified — DLT-level figure not yet identified]. For reference: BYD ≈ 30 %, MG ≈ 12 %, Aion ≈ 11 %, GWM ≈ 7 %, Neta ≈ 6 %. Changan/Deepal combined plausibly 5–8 %.

Models NOT in scope (REEV / EREV / ICE — out of evth BEV scope)

These are noted for completeness; do NOT enter trims — they belong in upcoming_models (when relevant) or remain unmodeled.

Model Powertrain TH launch Notes
Deepal S05 REEV (Plus / Max) REEV (range-extender) 2025-03-24 (BIMS 46) Petrol generator + electric drive; not BEV
Deepal S07 REEV EREV in China China only not imported to TH in REEV config
Deepal Hunter K50 REEV PLUS AWD REEV pickup 2025-03-28 ฿1,099,000 — Range-extender pickup; 2.0T-GDI engine + R100G generator. World's first REEV pickup (Autolifethailand)
Deepal Hunter K50 REEV MAX AWD REEV pickup 2025 ฿1,249,000
Deepal G318 REEV SUV China only [unverified TH] EREV variant of off-road body-on-frame SUV
Changan Eado (sedan) ICE / PHEV in China not in TH BEV market as of May 2026 The "Eado EV" Chinese sedan has not launched in TH as a BEV per my research
Avatr 12 BEV sedan China only as of May 2026 not yet launched in TH; eligible for upcoming_models

Open research items

Numbered [unverified] flags for the follow-up gap-closer pass:

# Item Status Notes
1 Lumin L DC — DC charging peak kW TH press doesn't specify; likely 30–40 kW typical for segment
2 Lumin — exact wheel size (likely 14″) ZigWheels TH specs page should confirm
3 Lumin — colour hex codes All approximated; needs OEM-site audit
4 Lumin — height conflict (1,545 mm TH vs 1,590 mm China Wikipedia) Defer to dealer-spec sheet
5 Lumin — motor 31 kW (41 hp) vs 35 kW (48 hp) discrepancy Wikipedia + Car2Day disagree; use 41 hp per Wikipedia
6 Deepal S07 NEW S07 (MY2025 facelift) — exact launch date AutoStation article exists but date precision [unverified]
7 Deepal S07 NEW S07 — DC charging peak (post-facelift) Pre-facelift was 78 kW; facelift figure not located
8 Deepal S07 NEW S07 — 0–100 km/h for TH-spec Wikipedia gives global figure
9 Deepal S07 L (long-range) — DC peak kW larger pack should charge faster but no source
10 Deepal S07 L — exact motor figure (218 PS vs 258 PS conflict) Autolifethailand vs Paultan disagree
11 Deepal L07 — wheel size (18″ or 19″) ZigWheels TH should confirm
12 Deepal L07 — 2025 Huawei facelift TH availability China got it Aug 2025; TH status unknown
13 Deepal L07 S budget trim — exact battery kWh 475 km NEDC implies smaller ~56–57 kWh pack; not yet confirmed
14 Deepal S05 — equipment deltas between Lite/Plus/Max Generic only; need OEM spec sheet
15 Deepal S05 — CKD-TH timeline for export vs domestic Europe export confirmed; volume mix [unverified]
16 Deepal E07 — AC + DC charging kW 800V architecture implies DC 240+ kW but figure not stated
17 Deepal E07 — wheel size likely 20″
18 Avatr 11 — TH-spec range (Standard) — 555 or 575 km NEDC Wikipedia range; need TH press confirmation
19 Avatr 11 Royal Edition — combined kW discrepancy (395 vs 425) Autolifethailand 395 vs Wikipedia 425 base; resolve
20 Avatr 07 — full TH-spec range, motor kW, dimensions Too new — Motor Expo 2025 launch; need follow-up press
21 Avatr 07 AWD top MSRP — exact figure (not just "฿1.66–1.86m" range)
22 Avatr brand — warranty terms (battery + vehicle) Likely matches parent 8/160 + 5/150 but not located
23 Changan + Deepal Thailand — exact dealer count May 2026 "53 retail" cited but [unverified primary source]
24 Avatr Thailand — exact showroom count "8+" cited; needs dealer-locator scrape
25 Deepal S07 / L07 CKD-TH status (currently CBU?) Plant-opening press lists them as planned CKD; no confirmed CKD-launch press
26 All sub-brand model colour hex codes Defer to colour-ingester pass

Count of [unverified] flags: ~26. Most are spec-precision issues (charging kW, wheel size, exact range km) rather than structural unknowns. Brand architecture, plant details, MSRPs, and overall lineup are well-documented.


All sources (deduplicated)

Official sites

Thai press

International press

Reference / aggregators

EVEVCHU